Filippo Falorni
Analyst at RBC Capital Markets
Hey. Good afternoon, guys. This is Filippo Falorni on for Nik. I want to go back to pricing. You mentioned obviously the 70% where you're taking pricing, and you mentioned in the release that elasticities have improved so far. Can you discuss what you're assuming in terms of demand elasticity once you're getting to the 70% of the portfolio with price increases? And also, whether you're thinking that private label would also follow? Most of your branded competitors clearly are following on price increases, but also what about on the private label side and why you're thinking about the price gap relative to private label? Thank you. A-Linda: Sure. Yes. So, as we spoke about and you mentioned, we're taking pricing on 70% of the portfolio, and elasticities across our portfolio have improved in this period. And that gives us additional confidence in our ability to take price and of course, what we believe will be the consumer reaction in that price increase. As you also mentioned, we are seeing branded competitors move and we're generally seeing price gaps in our categories aligned to what they were before pricing action took place. So nothing seems to be out of line. And we're also seeing private label pass-through pricing at this point as well. And so, price gaps, as it relates to store brand, are also maintaining. If we kind of just take a step back, it's one of the reasons why it's so important for us to continue to invest in our brands as we go through this period. That's why we've continued to lean into advertising spending, why we've kept up on our innovation program. And that's really helping us as we sell through, one, support the consumer as they go through this pricing change, but also support us from a retail execution standpoint because there are other ways that we can help grow the category in addition to pricing. So again, all on track. I would say, elasticities will help us. But we've built that into the outlook that we've had. The assumed elasticities on that improvement is already built in. And we'll just continue to monitor it. But no surprises at this point in terms of category, other people following and what we're seeing from a price gap perspective. Great. That's helpful. And then, as a follow-up, on -- you mentioned investing in the brands. And considering the difficult supply chain environment that you're facing and every consumer product company is facing, how do you balance the investment, particularly on the innovation front, as well as kind of maintaining core supplies on your core products to make sure you have enough inventory levels and you're building inventory levels. If you can talk about managing both the innovation and the core brands, that would be helpful? A-Linda: Sure. I think, first, getting to your point on supply, the good news is, we're back in a position across our core brands and innovation that we can supply. So, about 5% of our portfolio is on allocation at this point. So, we're able to meet consumer demand across the vast majority of our portfolio. And that bodes well for getting distribution back on our core brands, which we purposely narrowed during that pandemic period, but we're beginning to expand that again, and that's going well. And really, when we think about advertising, we are an ROI-based advertiser. We believe in the long-term, and we believe in building brands, but we're also very carefully managing how we spend that dollar. So we know in return we get on investing in innovation, the return that we get on investing in the base. And the team is always optimizing that over time. That has led to very strong ROI improvements on our advertising over time using that model. And even though we put significantly more money in and spent about 11% of sales last year, and we plan to spend 10% of sales this year, we've continued to see that ROI go up. And what we've really been focused on is getting much more out of our digital advertising. And as part of our IGNITE Strategy, we had talked about wanting to get to know about 100 million consumers in the US, and that allows us to further drive efficiencies in our digital spending and effectiveness. And that is well on its way. We are halfway to that goal and that has really helped us with the ROI. So, again, it is really about thinking about the long term on the brands. We balance the spending within the brands based off of an ROI model. And we're always able to adjust as we learn more, but it is about building those brands overtime and ensuring that we have superior value with consumers. Great. Thank you. I'll pass it on.