Brian Niccol
Chairman and Chief Executive Officer at Chipotle Mexican Grill
Thanks, Adam, and good afternoon, everyone. Before I share our first quarter results, I want to express my gratitude for the 3,200 outstanding general managers and field leaders that attended our All Managers' Conference in Las Vegas last month. It was our first time together in nearly four years, allowing us to celebrate our general managers, as well as inspire and learn from one another as we codified our 2022 strategic priorities. It truly was great to be back together again.
Chipotle's performance in the first quarter was strong despite challenges from the Omicron variant. For the quarter, sales grew 16% to reach $2 billion, driven by a 9% comp, in-store sales grew by 33% over last year, digital represented 42% of sales, restaurant-level margin was 20.7%, a decrease of 160 basis points year-over-year, adjusted diluted EPS was $5.70, representing 6.3% growth over last year, and we opened 51 new restaurants, including 42 Chipotlanes. Although our restaurant margins remain bumpy due to inflation, we have the ability to be patient while costs are volatile, and the growth in pricing power to recover our margins over time.
And I'm pleased to report that Q2 is also off to a strong start, fueled by Pollo Asado, our most popular new protein to-date. Our five key strategies continue to position us to win today while we create the future. These include number one, running successful restaurants with a people accountable culture that provides great food with integrity, while delivering exceptional in-restaurant and digital experiences. Number two, sustaining world-class people leadership by developing and retaining diverse talent at every level. Number three, making the brand visible, relevant, and love to improve overall guest engagement. Number four, amplifying technology and innovation to drive growth and productivity at our restaurants and support centers. And number five, expanding access and convenience by accelerating new restaurant openings.
Let me provide a brief update on each of these strategies, starting with restaurant operations. Our people are our greatest asset and well-trained and supported employees preparing delicious food served quickly equates to an excellent guest experience. We are currently focused on improving our throughput as our sales continue to increase throughout the spring, and our in-restaurant business continues to grow. Recently, I was in Denver at our 6th & Broadway location, which opened in March of 2000, and I met two employees who have been with this restaurant since the day it opened, so that's 22 years. They were training our new team members on the line, demonstrating how to execute with excellence and speed. It was incredible to see our Teach and Taste Chipotle value being brought to life.
We know throughput, a foundational element of convenience that our guests value is an opportunity for us. And we are committed to teaching, training and validating the five pillars of throughput every day during every shift to ensure we meet our high standards and provide a great guest experience. We have daily goals in place for the number of entrees per 15-minute period on the front make-line and promised time execution on the digital make-line. These goals are now included in the restaurant manager and crew bonuses to better drive performance and accountability, and both measures improved during the quarter. We are also in the process of rolling out a new scheduling tool, which will help ensure the right people are in the right positions at the right time.
I believe that we are finally getting back to pre-pandemic operations and I couldn't be more excited. We have been intentional in our recruiting efforts and we have made investments in our people. We offer a world-class employee value proposition that includes industry-leading benefits, attractive wages, specialized training and development, access to education and a transparent pathway to significant career advancement opportunities. We believe these efforts are helping to attract and retain great employees as our staffing levels are better today than they were in late 2019. We are constantly looking for ways to be better at training and development.
With that in mind, we have enhanced our training and development programs, recently rolling out in AI-based learning management system, the Spice Up [Phonetic], which offers immersive learning and development opportunities and upskilling for future roles for all employees. We believe our team members of today will be our leaders tomorrow and we are looking for them to grow with us. Opening 8% to 10% new restaurants per year means we need more crew, more GMs, more field leadership. In fact, team members can advance to restauranteur, the highest general manager position in as little as 3.5 years with average compensation of $100,000, while leading a multi-million dollar growing business, and it doesn't stop there. The GM can become a certified training manager, a field leader, a Team Director and a Regional Vice President.
In fact, we just recently promoted an individual to Regional Vice President, who started as a crew member, and he is the second one of our Regional Vice Presidents to share this incredible career trajectory. Our marketing team continues to do a tremendous job of keeping Chipotle relevant in culture, driving difference, as well as transactions. We continue to leverage both traditional and non-traditional media to increase awareness and amplify the brand. You may have seen our Knowing Tastes Better television campaign, which highlights Chipotle's real ingredients like antibiotic-free chicken, freshly prepared food like our hand-mashed guac and features our real team members. Additionally, we remain a leader in the digital space with our latest Chipotle Metaverse experience that launched on National Burrito Day garnering more than 4 million gameplays in the first week.
From a product innovation standpoint, we generally introduce two to three new menu items per year using a disciplined stage-gate approach to innovation. These new product introductions are extremely effective as they bring in additional customers, drive frequency with existing users and increase check while giving us an opportunity to create buzz around the brand. Pollo Asado was our first chicken innovation in 29 years and the reaction has been outstanding. In addition to adding new variations to our health-oriented Lifestyle Bowls in January, we also attracted new guests with our Plant-Based Chorizo limited time offering, which prove that you don't have to sacrifice flavor or food with integrity to enjoy a vegan or vegetarian protein. And we're far from being done. We've got an exciting new menu item that we'll start testing in the coming weeks, which I think guests are going to love. And we have a robust product pipeline for the remainder of 2022 and beyond.
A key part of guest engagement is our Chipotle Rewards Program, which now has nearly 28 million members. We recently celebrated the three-year anniversary of the program by relaunching Guac Mode, an exclusive benefit for Chipotle Rewards members that unlocks access to surprise free guac rewards throughout the year, which resulted in our highest social engagement of all time and loyalty enrollments up 35% week-over-week. We continue to leverage our CRM sophistication by focusing more on personalization and using predictive modeling to trigger journeys that can influence guest behaviors, as well as make their experience with Chipotle more relevant for them. This approach uses personalized messaging to learn more about an item the guest has previously ordered, view their ordering preferences or to see their cumulative Real Foodprint, which is a guest potential environmental impact based on their order history.
We are constantly learning, evolving and optimizing to drive more frequency with Rewards members. We are pleased with the progress to-date, but believe we will get even better over time. Our ability to share relevant personalized communications with our guests will ultimately deepen the relationship between Rewards members and the brand. Our digital sales remain a big part of our business due to it being a convenient frictionless experience that has been enhanced by continuous technology investments to improve operational execution. On average, it only takes about 10 minutes from the time a guest places an order until it's ready for pickup, which is simply outstanding.
Chipotlanes also continue to outperform non-Chipotle locations due to the convenience, which is encouraging since digital order pickup is our highest margin transaction. We continue to look for ways to increase access and convenience through alternate restaurant formats, digital-only menu offerings and leveraging our large and growing loyalty program. As a people-first Company, we are investing in human capital technology to enhance the team member experience in our restaurants, creating a more efficient, consistent and compliant environment. We recently rolled out a new labor scheduling program, as well as began testing radio frequency identification technology to enhance traceability and inventory systems.
Also in test is an autonomous kitchen assistant, Chippy, that integrates culinary traditions with artificial intelligence to make tortilla chips in our Cultivate Center innovation hub. Our goal is to drive efficiencies through collaborative robotics that will enable Chipotle's team members to focus on other culinary tasks in the restaurant. We will not sacrifice quality and deliciousness. We are going to place Chippy in a Southern California restaurant soon, so we can leverage our stage-gate process to listen, test and learn from our crew and guest feedback before deciding on our implementation strategy.
To accelerate our strategic priorities, we recently announced that we created a new venture fund called Cultivate Next to make early-stage investments into strategically aligned companies that further our mission. As a digital disruptor, we are looking to support early-stage companies that are forward-thinking and will enhance our employee or guest experience, advance our food with integrity mission and perhaps revolutionize the restaurant industry.
Our last strategic pillar is to expand access and convenience, which today is still a top request from consumers. In less than 30 years, we reached 3,000 restaurants with over half in the last 10 years. We are relentless in our pursuit of bringing food with integrity to more communities. We're not even halfway to our goal of reaching 7,000 restaurants in North America and are building a real estate pipeline that will accelerate new unit growth in the range of 8% to 10% per year with more than 80% of new restaurants featuring a Chipotle. Our digital order drive-through pickup lane continues to be a favorite among guests, giving customers more easy ways to access Chipotle.
Last week, we issued Chipotle's 2021 Sustainability Report Update, which highlights our commitment to people, food and animals and the environment. We even tied a portion of our executive compensation to achieving various goals to ensure we held ourselves accountable for making business decisions that cultivate a better world. The report talks about how we invested in our people, supported our communities and worked to reduce our environmental impact. I'm proud of the strides that we have made to showcase real meaningful action and measurable change.
In closing, none of the results that I've shared with you today would be possible without our world-class teams. I want to thank our employees in the restaurants, field teams and support center staff for constantly pushing the boundaries of what's possible. As I mentioned at the start, we just brought together 3,200 of our general managers and field leaders and hearing their ideas, passion and enthusiasm for this Company convince me more than ever that we have the right people and the right strategies in place to position Chipotle for accelerated growth in the years ahead.
With that, here's Jack to walk you through the financials.