Rocky Brands Q3 2023 Earnings Call Transcript

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Provided by Quartr
November 1, 2023

There are 7 speakers on the call.

Operator

Afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brands Third Quarter 2023 Earnings Conference Call. At this time, all participants are in a listen only mode. Following the presentation, we will conduct a question and answer I would like to remind everyone that this conference call is being recorded. And we'll now turn the conference over to Brendan Frey of ICR.

Speaker 1

Thank you, and thanks to everyone joining us today. Before we begin, please note that today's session, including the Q and A period, may contain forward looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports filed with the Securities and Exchange Commission, including our 10 ks for the year ended December 31, 2022.

Speaker 1

I'll now turn the conference over to Jason Brooks, Chief Executive Officer of Rocky Brands. Jason?

Speaker 2

Thank you, Brandon. With me on today's call is Tom Robertson. After Tom's and my prepared remarks, we will be happy to take questions. We are pleased with our Q3 results, which were highlighted by a meaningful top line improvement compared with the 2nd quarter and a significant increase in profitability on both a sequential and year over year basis. As we outlined on our Q2 call, we anticipated that our performance would start to rebound Beginning in the second half, thanks to the sustained consumer demand we've seen all year for our product offering.

Speaker 2

It's important to remember that while 2023 got off to a difficult start, much of the top line pressure Experience was related more to macroeconomic headwinds and industry dynamics, notably excess channel inventory along with tough comparisons versus the strength and desirability of our brands. In fact, our sell through has held up relatively well despite persistent inflation that has impacted consumer discretionary spending. This performance combined with early actions by retailers To better align overall inventory levels with the current demand environment, drove an acceleration in at once orders from many of our key wholesale partners as the 3rd quarter progressed. While 3rd quarter sales did not reach our year ago levels, The work we've done enhancing our distribution and fulfillment capabilities along with lower expense levels, Including reduced freight rates allowed us to translate a 13% decrease in revenue into a 40% increase in operating income on an adjusted basis. Tom will cover the numbers in more detail shortly.

Speaker 2

But before that, I would like to spend a few minutes reviewing the drivers of our recent top line performance. Starting with Work, our 4 brands that make up this category Georgia, Rocky, Muck An Extra Tough collectively delivered a sequential sales increase in the 3rd quarter after selling in was severely impacted by high retail inventories in the first half of twenty twenty three. And on a year over year basis, the decline moderated significantly from what we experienced in the 1st and second quarters. Momentum for the Georgia built throughout the quarter was sales turning positive in the month of September, As many key customer accounts began returning to more consistent ordering As their inventories further normalize, at the same time, lower pricing on a certain Georgia styles, which is the result of recently realized cost savings that we passed along to customers has spurred a notable pickup in demand. Looking ahead, we are optimistic about the brand's growth prospects.

Speaker 2

Consumer response to the Georgia's fall 2023 line has been very positive, while wholesale bookings for spring have been much stronger than we've seen in quite some time. Our Rocky Work brand had a bit more challenge in the Georgia this quarter, with excess inventory levels Continuing to impact replenishment orders. However, there were some bright spots, particularly with strength in our own e commerce channel, along with solid success with new key independent retailers, driven by new product introductions. Shifting to our rubber based work product, both the Muck and Extra Tough brands delivered solid results. While warm weather weighed on category demand and elevated inventories continue to impact sell in, We saw a steady improvement in Q3 compared to the 1st 6 months of this year.

Speaker 2

Of note, Luxe's new fall Collection featuring 12 new styles and supported by a new marketing campaign that targets the brand's core consumer is performing well at the gate, setting the stage for continuing success in the months to come. With Extra Tough, shipments were up year over year for the first time in 2023 as we delivered the brand's Highly anticipated new fall product. Inventory levels for our key partners have begun to right size, resulting in a return to steady and growing wholesale demand. As we finalize our spring 'twenty four booking season, We are seeing continued success for the brand in both existing and new channels and expect this positive trajectory to continue into the Q4 and next year. Turning now to our Western business.

Speaker 2

While inventory levels with some key account Partners were again a hurdle. We saw steady sales improvements in the 3rd quarter over the first half of the year. With Durango, strength in our direct to consumer channel and increases in our special makeup business helped offset a portion of the lower sell in compared to a year ago. In terms of sell through, lower MAP pricing on certain key products, which is the result of the affirmation cost efficiencies that we were able to pass through to customers, Help drive demand and further reduce on hand inventory levels for several retailers. We also saw notable improvement with our Rocky branded Western product driven by new distribution with key Western retailers.

Speaker 2

Along with these new partnerships, updates to long standing Rocky Western bestsellers drove new interest in the brand this quarter. Looking ahead, the Durango and Rocky Western teams are focused on launching of existing new collections in Q4 and ensuring that the right wholesale partners have the right product to meet the needs of our consumers. Outdoor, which includes under Rocky, Muck and Extra Tough Brands created greater carryover than normal, which led to reduced bookings for new products ahead of this year's primary fall season. Hunting boots and apparel were most affected by carryover and this was compounded by 1 large sporting goods retailer Exiting the category altogether. That said, as I mentioned, when discussing our work product, Both the Extra Tough and Muck Brands delivered a notable improvement in this quarter, driven in part by new penetration of the outdoor product and more outdoor focused market.

Speaker 2

Last but not least within our wholesale segment, Commercial military was a bright spot in the 3rd quarter as orders from several suppliers to the U. S. Army And United States Marine Corps drove the strongest Q3 in recent memory for the business. Shifting to our retail segment, where sales were up 5% over last year, thanks to a very solid quarter From our direct e commerce channel, each of our branded sites Rocky, Georgia, Durango, Muck and Extra Tough We're up double digits, which more than offset expected declines in marketplace transactions. Shifting to our B2B Lehigh business.

Speaker 2

Sales were in line with the year ago levels. The temporary headwind from upgrades Our security protocols that we spoke about on our last earnings call in August are now fully behind us And based on recent event bookings, we are optimistic about the return to growth in the 4th quarter. We are still very positive about our Lehigh business and the opportunity it provides in 2024 and beyond. While overall market conditions remain challenging, we are confident that our top line is positioned for further improvement On a sequential basis in the 4th quarter, with channel inventories continuing to come down and the demand for our durable, Innovative and accessibility priced work, Western and outdoor footwear pick up. The difference between our sell through and sell in is nearly parity.

Speaker 2

This dynamic, along with an improved balance sheet, sets us up for a good finish to 2023 and a strong start to next year. I'll now turn the call over to Tom. Tom?

Speaker 3

Thanks, Jason. As Jason shared, an improving wholesale inventory landscape along with our greater ability to convert sales and the year over year earnings growth allowed us to deliver better than expected results in the Q3. Net sales for the Q3 decreased 14.8% year over year or 12.7 percent on an adjusted basis to $125,600,000 By segment, on a reported basis, Wholesale sales decreased 17.4 percent or 14.9 percent on an adjusted basis to 99,700,000 Retail sales increased 4.7 percent to $24,500,000 and contract manufacturing sales were $1,400,000 Turning to gross profit. For the Q3, gross profit was $46,500,000 or 37% of sales compared to adjusted gross margin of $50,800,000 or 35.3 percent of sales the same period last year. The 170 basis point increase in adjusted gross margin as a percentage of adjusted net sales was mainly attributable to Increased wholesale segment gross margins as we realize the benefit of pricing actions taken in 2022 as well as lower inbound logistics costs compared with the same period last year.

Speaker 3

A higher mix of retail segment sales, which carry a higher gross margin than wholesale and contract manufacturing segments, Also contributed to the expansion in overall gross margins. During Q3 this year, we capitalized on some strategic opportunities to move certain discontinued products in our inventory. While these sales were dilutive to gross margins versus our plan, this decision puts us on track Gross margins by segment were as follows: wholesale, up 160 basis points to 34.7 percent Retail down 70 basis points to 48.0 percent and contract manufacturing down 390 basis points to 11.5%. Operating expenses were $32,300,000 or 25.7 percent of net Sales in the Q3 of 2023 compared to $40,300,000 or 27.3 percent of net sales last year. On an adjusted basis, operating expenses were $30,700,000 this year $39,500,000 a year ago, with the decrease driven primarily by lower outbound freight expense, improved distribution center efficiencies and other variable expenses associated with lower sales volumes.

Speaker 3

As a percentage of adjusted net sales, adjusted operating expenses improved 290 basis points to 24.5% in the Q3 of 2023. Income from operations was $14,300,000 or 11.4 percent of net sales compared to $11,600,000 or 7.9 percent of net sales in a year ago period. Adjusted Operating income was $15,800,000 or 12.6 percent of net sales compared to adjusted operating income of $11,300,000 or 7.9 percent of adjusted net sales a year ago. For the Q3 of this year, interest expense was $5,800,000 compared with $4,200,000 in the year ago period. The increase reflects increased interest rates on interest payments on our senior term loan and credit facility.

Speaker 3

On a GAAP basis, we reported net income of $6,800,000 were $0.93 per diluted share compared to net income of $5,700,000 or $0.77 per diluted share in the Q3 of 2022. Adjusted net income for the Q3 of 2023 was $8,000,000 or $1.09 per diluted share, compared to adjusted net income of $5,500,000 or $0.74 per diluted share in a year ago period. Turning to our balance sheet.

Speaker 4

At the

Speaker 3

end of the Q3, cash and cash equivalents stood at $4,200,000 and our debt totaled $213,900,000 We've made good progress in paying down our debt over the last 12 months with total indebtedness down 24.9% from the end of last September and down 16.7% since the end of 2022. A big part of the debt pay down has been driven by our ability to strategically reduce inventory levels. At the end of the 3rd quarter, Inventories were $194,700,000 down 26.5 percent compared to $265,100,000 a year ago and down 17.3% compared with the end of 2022. Our plan is to now exit 2023 With inventories of approximately $175,000,000 compared with our prior target of $185,000,000 Now to our outlook. Based on our year to date results and current view of the Q4, we are reiterating our guidance for 2023 net sales to be approximately 470,000,000 This implies 4th quarter sales improved sequentially from Q3 and decline in Q4 on a year over year basis Further moderates compared to recent trends.

Speaker 3

Following the discontinued inventory reduction, Actions we took in the Q3 and some planned promotions to move certain non core products in the 4th quarter. We now expect full year adjusted gross margins to be in the 38% to 39% range compared with 36.6% in 2022. For comparative purposes, it is important to remember that in Q4 of last year, gross margins benefited by 2 30 basis points from a one time tariff overpayment recovery. SG and A is now expected to only deleverage approximately 100 basis points from 20 22's adjusted level and interest expense is now projected to be around $23,000,000 due to higher interest rates. All this implies that the 4th quarter adjusted earnings per share will be similar to both Q3 of this year and Q4 of 2022.

Speaker 3

That concludes our prepared remarks. Operator, we are now ready for questions.

Operator

Thank you. Our first question comes from Jeff Zwick with B. Riley. Please proceed with your question.

Speaker 4

Hi, guys. Congrats on a great quarter. Jason, I was curious, you mentioned that sell in and sell through are at parity now. So I guess that's the implication there is you're fulfilling kind of One for 1, I'm just I'm kind of curious where has the improvement picked up the most and where and you also made the comment That the spring orders were stronger than quite some time. So I'm just kind of curious as things evolved in Q3 and now we start to look at the spring, where have things picked up the most?

Speaker 2

Yes. Hey, thanks, Jeff. I would tell you it might be easier to tell you where things are the slowest. The outdoor category It's still our most difficult. So in the work, in the work Western, and then really the extra tough Ankle deck boots and stuff, that's all doing much better.

Speaker 2

I will tell you though the retailers are still being very cautious And they are ordering from us on a little more regular basis, but I don't See any big things coming there, just more of a normal pattern. And then yes, we are definitely seeing Good spring bookings for all the brands. Outdoor again is the smaller Of any of them and that would probably be pretty normal for spring product anyway.

Speaker 4

And then as it relates to SG and A, Tom, it's obviously you guys are that's become a source of Some upside, I'm just curious where is that coming from in terms of just different types of buckets?

Speaker 3

Yes, I would hey, Jeff, thanks. I would say that the 2 biggest areas are very clearly on the freight and handling side. So renegotiation of parcel rates, Part of that, part of it us being more effective on where we're shipping product from, right? We've talked a lot about Inventory in the right distribution centers, we've made progress there. And we've also we're shipping products smarter than we ship product in the same period last year.

Speaker 3

Also a lot of work has been put into the distribution centers themselves And reducing a lot of the cost associated with picking and packing the orders. So we're just being really overall more efficient on all The inventory going outbound. Also, we've talked about some of the synergies we recognized and from some of the reorganization too. And so we're seeing some of the benefits from a wage and benefit standpoint as well.

Speaker 4

And so the freight and handling, We were talking about SG and A that's you're talking about outbound freight then, correct?

Speaker 3

Yes, correct.

Speaker 4

Okay. And then if I could just one more question. You had mentioned on retail, your direct sites, each of the 5 were up double digits. I'm curious, Q4 is your biggest kind of retail component, given the holiday season. Anything you could elaborate on there just in terms of what you're seeing and how you're feeling about holiday?

Speaker 3

Yes. I can start off and Jason can add in. I think we're feeling very good about Our e commerce business, we think this is again the one area that kind of takes out any kind of inventory Challenge that we have in the wholesale category. An important call out too is that we have been much more promotional with our discontinued product online. It's the most profitable way for us to unload our discontinued inventory.

Speaker 3

And so we've been much more aggressive in marketing that And we're priced much more aggressively, hence the slight decrease in retail margins. But we've continued to see a similar trend after the start of Q4 from an e commerce perspective.

Speaker 2

Yes, I would just add, weather like today and this week that's happening here really on the East Coast is definitely going to help us. It's Unbelievable, and particularly in the Muck brand, when weather comes, how it affects That brand, it really affects all the brands. If it's cold and nasty and wet outside, people are more likely to go buy Some new boots to keep their feet warm and dry. I will say that I think we are being cautiously optimistic In regards to the economy and what might happen from a holiday standpoint, and I think most of the retail partners are Taking a similar kind of approach just to be they want to have the product and they want to have the inventory, but they're being cautious about it. So I think it's going to be fine, but it's I don't think it's going to be a slam dunk.

Speaker 5

Yes.

Speaker 3

I think to Jason's point there, we're seeing Our at once business compared to bookings as a percent of sales over the last quarter and certainly over the last few quarters Has been elevated, right? So that just shows you the retailers are buying when they need it versus booking it in advance. So that's probably a little bit of a cautiousness in Q4.

Speaker 4

Great. I'll let someone else ask the questions.

Speaker 3

Thanks, Jeff.

Operator

Our next question comes from Jonathan Komp with Baird. Please proceed with your question.

Speaker 5

Yes. Hi, thanks. Good afternoon. Maybe just a follow-up there to start, Tom. I know previously You're expecting to get back closer to flat year over year revenue growth in the Q4.

Speaker 5

So could you just talk a little bit more about The revised view, what's shaping that? And how much, if any, 3rd and 4th quarters, more one time in nature to clear goods versus What you see for underlying demand signals?

Speaker 3

Yes, sure, John. I think we are again to Jason's You use Jason's vocabulary here being cautiously optimistic for the Q4 and just reiterating overall top line guidance. Q3 was a little bit better than we anticipated and there's probably Low single digits, the $1,000,000 range low $1,000,000 range of discontinued product that moved out in the 3rd quarter and we'll probably Continue that into Q4. But I think we're just going to continue to be cautious here As we work through the rest of the year given everything that's going on in the macro environment.

Speaker 5

And then if I could just ask maybe a broader question given some of the commentary you shared around order bookings and some of the When you think out looking forward beyond Q4, how soon do you think you can return Growth overall just based on your planning and what you see in the environment?

Speaker 2

Yes. Great it's a great question. We have been really trying to dig into this and understand. I think we are going to take a pretty cautious approach to what that might look like in 2024. We're coming off one of the, in my opinion, one of the craziest years in 2023 and we're getting ready to go into a 2024 election year, which is also another challenging component.

Speaker 2

So I think Our plan will be to go into 2024, continue to stay focused on our operations, our internal operational excellence And manage our SG and A and try to continue to find ways to grow the brands where we see the opportunities. Like I said, we're still excited about Lehigh and we think that might be a different kind of approach next year or different opportunity next year too. So Excited to get the hell out of 'twenty three and get into 'twenty four and get back Kind of on our regular pattern, John, of just slow growth, but throwing some money at the bottom line.

Speaker 3

I think just to add on to that, John, this quarter is a good example of how the operations have kind of been right sized. And so we'll be prepared for 2024, right? And Retail will do what retail is going to do and the economy is going to do what the economy will do, but we'll be able to take advantage of it if the sales come.

Speaker 5

That makes sense. And just last one for me, Tom, and maybe Jason too. Just Have you shared any color on the CFO transition back to you, Tom? And then how long you'll be willing to take on the role again since you

Speaker 3

Yes. So I was the CFO of Rocky for 6 years 6.5 years before we welcome the last CFO. And I think the plan and intention is that we're going to take our time rehiring. We want to make sure we find the right candidate. We're very fortunate that I've done this for so long and it's not going to be a big burden on me to continue to do this Why we look for the next CFO.

Speaker 3

So, we look forward to updating you guys on that later.

Speaker 2

Yes. I would just add that We have a great team of people here that are supporting Tom as well from the CFO side. We've got a great team of people that are helping in Supporting Tom and me from the COO side or the operations side and the team has really stepped up and done an amazing job and getting us where we are today through Q3. And so as Tom said, we The culture of our company is really important to both of us and I think everybody in the company. And so we're going to be cautious here and take our time and make sure the next fit is right for us.

Speaker 5

All right. Thanks again.

Operator

Thanks, Sean. Our next Question is from Janine Stichter from BTIG. Please proceed with your question.

Speaker 6

Hey, you got Ethan Sagedy on for Janine. Hope you guys are doing well. Yes. I just got one on my end. It's regarding SG and A margin.

Speaker 6

I was just wondering if you could give any color on what that might look like in Q4 and going forward and if we should maybe expect it to stay lower in that kind of mid-20s range or if we should expect it to go kind of back further towards the high 20s, low 30s range. Thanks.

Speaker 3

Yes. Hey, Ethan. I'll take this one and Jason feel free to add. But I think we kind of guided to the deleveraging in the prepared remarks, but It implies essentially kind of in between the 25% 30% range, probably leaning closer to the higher 20s. And I think it's important to call out that is if you think about the mix of sales in the Q4, significantly more e commerce orders in particular.

Speaker 3

So we see our freight as a percent of sales and even our handling as a percent of sales tick up in the Q4 historically. So I would put it in that 27% to 29% range.

Speaker 6

Got it. Appreciate it. And congrats on the nice quarter.

Speaker 3

Thanks, Ethan.

Operator

There are no further questions at this time. I would now like to turn the floor back over to Brooks for closing comments.

Speaker 2

Great. Thank you very much. Just to wrap things up, I'd really like to thank Our shareholders, our vendors and customers, as we've really had to navigate a challenging 2023 And which has been challenging for a lot of companies and people. And then I really would like to thank the entire Rocky team who has just worked Effortlessly and diligently to make Rocky Brands the best company it can be. The team's morale is well, And we are excited about the future of this company and look forward to continuing to build Rocky Brands.

Speaker 2

So thank you all very much, Rocky.

Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.

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