SNDL (NASDAQ:SNDL) is a dual-play on the adult-oriented consumables market in Canada. The company’s two branches include a Canadian-based integrated cannabis company with global aspirations and a portfolio of liquor retail banners with more than 150 retail locations across Canada including western Canada’s largest liquor outlet. On the cannabis end of the business, the company operates two retail banners, one with a focus on the high-end experience and the other focused on value brands.
The company was originally incorporated in 2006 under the name Sundial Growers Inc and went public in 2019 ahead of the launch of adult-use legalization in Canada. The company rebranded to SNDL Inc. in mid-2022 and prides itself on craft cannabis cultivation at scale. SNDL Inc. is headquartered in Calgary, Canada with sales in every province. As of Q2, 2022, the liquor side of the business accounts for more than 65% of the total revenue. The company also boasts no debt which is rare for a cannabis company.
The company’s cannabis business engages in the production, distribution, and sale of cannabis products in Canada through a network of dispensaries and wholesales. The company operates this segment in two subsegments labeled Cannabis Operations and Retail Operations. The company’s private-lable offerings are available through company-owned stores while other products are available to the adult-use market. Products the company makes include cannabis flowers, pre-rolls, vapes, rosins, and hash. It employs more than 2,500 ppl in more than 350 stores including cannabis and liquor. At the end of Q2, 2022, the company was operating more than 440,000 square feet of indoor cannabis cultivation space, or enough to grow roughly 45,000 pounds every cultivation cycle.
SNDL brands include Top Leaf, Sundial Cannabis, Palmetto, Grasslands, and Spirtleaf Selects. The Top Leaf brand is geared toward cannabis enthusiasts and what they want to smoke which is the best available in all categories from flowers to vapes. The Sundial brand is the core brand and includes products geared toward the cannabis lifestyle. Product lines range from Calm to Spark with Ease, Flow, and Lift in between. The Palmetto Brand is geared toward the hipper set while Grasslands is a simpler brand for those that just want to enjoy a good smoke without the hassle of choosing from dozens of flavors and profiles. The brand includes just three lines that are Sativa, Indica, and Hybrid, nothing more than a cannabis lover needs and nothing less.
The Spiritleaf Selects brand is a private-label offering in conjunction with the company’s production teams. The Spiritleaf Select label includes a curated lot of products that are the best the company has to offer. Consumers can inquire at local shops as to what is available at the time they are there.
