Vera Bradley Q3 2024 Earnings Call Transcript

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Provided by Quartr
December 6, 2023

There are 6 speakers on the call.

Operator

Good day, and welcome to the Vera Bradley Third Quarter Fiscal 2024 Earnings Conference Call. Today's conference is being recorded. At this time, I'd like to turn the conference over to Mark De Lai, Chief Administrative Officer. Please go ahead, sir.

Speaker 1

Good morning, and welcome, everyone. We'd like to thank you for joining us for today's call. Some of the statements made during our prepared remarks and response to your questions may constitute Forward looking statements made pursuant to and within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 as amended. Such forward looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from those that we expect. Please refer to today's press release and the company's most recent Form 10 ks filed with the SEC for a discussion of known risks and uncertainties.

Speaker 1

Investors should not assume that the statements made during the call will remain operative at a later time. We undertake no obligation to update any information I'll now turn the call over to Vera Bradley's CEO, Jackie Ardrey. Jackie?

Speaker 2

Thank you, Mark. Good morning and thank you for joining us on today's call. Our efforts continue on project restoration as our associates across the company work together to position Vera Bradley, Inc. For long term profitable growth. We are very pleased with the meaningful progress we have made so far.

Speaker 2

Year over year Q3 non GAAP income was essentially flat as we delivered solid gross margin expansion and carefully managed our expenses despite sales challenges. Total 3rd quarter revenues for the Vera Bradley brand decreased 5% from last year. Vera Bradley direct revenue Clients primarily resulted from continued weakness in the outlet store channel and the impact of store closures. Year over year Vera Bradley indirect revenues were up to last year. Pura Vida year over year sales decreased 18.3% with declines in both wholesale and e commerce revenues as prior year sales were driven by meaningfully higher levels of marketing spend along with increased liquidation and clearance activity.

Speaker 2

Store sales remain strong. With our diligent expense management and focus on profitability, Pura Vida year over year 3rd quarter operating income improved. At both brands, customers have responded to our latest iconic product collaborations and to our new innovative and on trend product offerings, even as they have been more careful with their discretionary spending in the current macro environment. We continue to diligently manage our debt free balance Adding to our year over year cash position, while strategically lowering our inventory levels. Strength in this area is important in navigating an uncertain retail environment as well as in supporting our project restoration initiatives.

Speaker 2

Presently, we are taking targeted and prudent actions to stabilize revenues and we remain focused on strong financial discipline and controlling what we can control as we react both strategically and tactically to current market conditions. Simultaneously, We have made meaningful progress and are right on track with our long term strategic plan project restoration, focusing on 4 key We will have additional updates in conjunction with our year end earnings call with more rollout details in June. At Vera Bradley, for the consumer, we are focusing on restoring brand relevancy, targeting casual and feminine 35 to We've created a multi year customer file growth plan with a focus on this core consumer target along with an appropriate level of marketing investment to acquire new customers as we launch new product and our refreshed Brand vision next year. Our consumer research focused on this target audience and we placed importance on her needs to inform product design and development. For the brand, we are working to strategically market our distinctive and unique position as a feminine fashionable brand that connects with Our marketing efforts this year have increased the number of reactivated customers.

Speaker 2

We are continuing to Our focus from channel specific customer acquisition to an omnichannel perspective for increased media effectiveness. Our updated brand vision and marketing strategy will roll out in the middle of next year. For the product, We are refocusing on core categories and items we are best at by continually innovating and expanding within our core products like travel and back to campus. By mid next year, you will see how we have elevated our colorful feminine heritage, keeping it distinctive, but more trend relevant through updated print and design. And we will continue to enter into strategic adjacent lifestyle item introductions that make sense for our customers.

Speaker 2

Our performance fabrics, featherweight, performance twill, reactive and ultralight continue to trend well, Appealing to our younger core customer with a higher household income, we believe performance fabrics are a big opportunity for us. And our solid offerings. As part of this, our revamped leather collection of bags, wallets and wristlets and other accessories debuted in September. The simple clean lines, beautiful designs and exceptional functionality have been well received by our customers and we expect to expand our collection going forward. Customers purchasing leather spent 7 times more than their full price purchasing counterparts in the 3rd quarter.

Speaker 2

Product collaborations will always be an important part of our brand expression. We continue to see strong response from Disney to Hello Kitty To Peanuts, to our most recently launched Toy Story collection. Stay tuned for more exciting collaborations next year. We are especially thrilled about our NFL collection introduced in August. We will expand to all NFL teams in fiscal 2025.

Speaker 2

For the holidays, we have a great gift giving lineup of products featuring fan favorites and uniquely giftable items From bags to ornaments to our cozy collection, all at sharp price points. Holiday gifts also Incorporate items from our favorite collaborations, including Hello Kitty, Peanuts, Disney, Toy Story and Star Wars. For the channel, we are accelerating our digital first focus and online presence, building a more balanced store footprint and clearly differentiating the full line assortment from our outlet assortment. We are also focused on improving full line store profitability and have future growth plans for this channel, including remodels for existing stores in the first half of next year as well as the development of new formats. In addition, We are targeting relationships with strategically aligned wholesale partners.

Speaker 2

As part of this, our recent site rebranding Navigation changes have been successful in reducing bounce rate and driving conversion and sales. We will apply what we've learned from these changes to a full site rebrand in the middle of We have taken steps via product, marketing and expense discipline to improve the profitability of our full line stores. We are in the process of identifying prudent, modest store expansion plans for next year and beyond. We also are taking a comprehensive approach to addressing the trends in Vera Bradley's outlet channel through a thorough multi pronged approach, including targeted marketing tactics designed to drive traffic and conversion, pricing adjustments and testing and store contest. Now turning to Pura Vida.

Speaker 2

For the consumer, we are sharpening our focus on young women aged 18 to 24, the original target audience of the brand. For the brand, we have re centered our brand philosophy on living life to the fullest. We have pivoted our marketing to authentically share real moments, places and faces of our customers and enthusiasts. We are more analytical using our newly implemented comprehensive customer data platform to more strategically target And we are very

Speaker 3

pleased with our customers

Speaker 2

and potential customers with a keen focus on both customer acquisition and retention. Our recent Live Free and College Mobile tours were huge successes for For the product, we are focusing on delivering unique fun playful designs that are affordable and accessible with a key emphasis on bracelets and jewelry as well as other strategic adjacent categories. Innovation and newness are working. Our custom bracelets from Harper Charms to engraveable items to building your own bracelets are popular and continue to be a big growth opportunity. We will continue to pursue high profile collaborations Like Hello Kitty, Shark Week and Harry Potter, which are always fan favorites and bring new customers to the brand.

Speaker 2

We recently expanded Our men's collection. This collection still targets our core customer who purchases these items for the men in her life. Holiday gifting is a huge opportunity for us and our offerings include special holiday bracelet packs, collectible ornaments, Holiday themed Harper's charms and our very popular advent boxes. Social responsibility is important to the Pura Vida customer and we support this through our charity program, which supports a number of charities, including mental health awareness, Homes For Our Troops, Best Friends Animal Society and The Trevor Project. For the channel, we have a strong focus on driving e commerce, Growth and strategic expansion of wholesale by pursuing bigger, more strategic partnerships and expanding larger existing accounts.

Speaker 2

Also, we are beginning to refine and develop an expansion plan for our existing store model. Based on the success of our existing Pura Vida stores, we are in the process of identifying a handful of new Pura Vida store locations for 2024. We will have firmer plans to announce in March on our year end call. To gain both operational and strategic efficiency, we moved the Pura Vida store operations under the Vera Bradley team earlier this year. We are taking actions to stabilize and then steadily grow Pura Vida's revenues and to reverse the trends in Vera Bradley's outlet channel.

Speaker 2

Our team is focused on driving long term revenue growth, improving gross margin and ensuring strong financial discipline and cost control, all of which we expect will drive long term profitable growth. Now, let me turn the call over to CFO, Michael Schwindle to review the financial results. Michael?

Speaker 3

Thanks, Jackie, and good morning, everyone. I'm going to begin with some details about our Q3 and then go into revised guidance for the year. For the sake of clarity, the numbers I am discussing today are on a non GAAP basis and exclude charges as outlined in today's press release. A complete detail of items excluded from non GAAP numbers as well as that reconciliation of GAAP to non GAAP can be found in the release. For the Q3, consolidated net revenues totaled $115,000,000 compared to $124,000,000 in the prior year Q3.

Speaker 3

Consolidated net income totaled $6,100,000 or $0.19 per diluted share compared to $6,300,000 or $0.20 per diluted share last year. Current year Q3 Vera Bradley direct segment revenues totaled $72,300,000 which is a 9.7% decrease From $80,100,000 in the prior year Q3. Comparable sales declined 8.2% in the 3rd quarter, primarily driven by weakness on the outlet channel. Total revenues were also impacted by store closures over the last 12 months, including 15 full line and 2 outlet store closures. We also opened 3 outlet stores over the last 12 months.

Speaker 3

Mir and Bradley indirect segment revenues totaled $25,000,000 a twelve Percent increase over $22,300,000 in the prior year Q3, reflecting a significant one time key account order that did not take place in the prior year. Pura Vida segment revenues totaled $17,700,000 an 18.3% decrease from $21,700,000 in the prior year, reflecting the decline in sales to wholesale accounts and a decline in e commerce sales, partially offset by a growth in retail store sales. 3rd quarter gross margin totaled $63,000,000 or 54.8 percent of net revenues compared to $65,600,000 Or 52.9 percent of net revenues in the prior year. The current year gross profit rate was favorably impacted by lower year over year Inbound and outbound freight expense, lower supply chain costs and the sell through of previously reserved inventory, partially offset by increased promotional activity. Prior year gross profit was materially impacted by high inbound and outbound freight expense as well as deleverage of overhead costs.

Speaker 3

SG and A expenses totaled $55,100,000 or 48 percent of net revenues compared to $57,600,000 or 46.4 percent of net revenues in the prior year. This reduction from the prior year reflects Companywide cost reduction initiatives across various areas of the organization. The expense deleverage resulted from lower revenues. 3rd quarter consolidated operating income totaled $8,000,000 or 7 percent of net revenues compared to $8,200,000 or 6.6 percent of net revenues last year. So now turning to the balance sheet.

Speaker 3

Quarter end cash and cash equivalents totaled $52,300,000 compared to $25,200,000 at the end of last year's Q3. We continue to have no borrowings on our $75,000,000 ABL facility. Inventory was $129,100,000 at the end of the quarter compared to $178,300,000 at the end of the Q3 last year. We have taken strategic actions to reduce our inventory levels and we believe we are appropriately positioned as we enter the holiday season. During the quarter, we purchased approximately 72,000 shares of common stock at an average price of $6.76 per share For an aggregate of approximately $485,000 $25,800,000 remain under our $50,000,000 share repurchase authorization and that expires in December of 2024.

Speaker 3

Based on the performance of the 1st 9 months of the year as well as our initiatives underway And the current macroeconomic trends and expectations, we are updating certain components of our guidance for the fiscal year And we have adjusted our range of diluted EPS as well. As a reminder, all of these numbers are on a non GAAP basis. We now expect consolidated net revenues of $472,000,000 to $478,000,000 As a reminder, net revenues totaled $500,000,000 last year. We also expect a consolidated gross margin percentage of 54% to 54.5% compared to 51.4% in the prior year. This year's gross margin rate is expected to be favorably impacted by lower year over year freight expense, cost reduction initiatives and the sell through of previously reserved inventory, partially offset by increased promotional activity as I mentioned, all of which I mentioned earlier.

Speaker 3

Consolidated SG and A expense It is expected to be $232,500,000 to $235,500,000 compared to $245,300,000 last year. Decline in SG and A expenses being driven by our company wide cost initiatives and partially offset by restoring short term and long term incentive compensation to more normalized levels as well as some incremental marketing investment intended to accelerate long term customer file growth. This results in anticipated consolidated operating income of $23,300,000 to $25,900,000 compared to $12,300,000 last year and diluted earnings per share of $0.56 to $0.63 compared to $0.24 last year. We also expect net capital spending to be approximately $4,000,000 for the year versus $8,200,000 last year. This reflects investments associated with Vera Bradley outlet stores as well as certain technology and logistics enhancements.

Speaker 3

And lastly, our free cash flow is anticipated to be between $40,000,000 $43,000,000 compared to a cash usage Last year of $21,700,000 for the full year. That concludes our formal remarks. So operator, we'd like to now open up the call for questions.

Operator

Thank And our first question comes from Joe Gomez with NOBLE Capital.

Speaker 4

Good morning. Thanks for taking my questions.

Speaker 3

Good morning.

Speaker 4

So Jackie and Michael, last time when we talked for the Q2, The traffic had been down and you guys were taking some steps, including some paid media, mall takeovers, etcetera, to try and drive Additional traffic. I was wondering if you can kind of give us what the takeaways so far are and what are

Speaker 2

Yes. Thanks for your question, Joe. So a couple of points on that. So first of all, we the marketing Initiatives that we undertook throughout Q3 were successful in driving traffic and improving trend. Unfortunately, because of the conversion metrics, They weren't as effective in driving sales.

Speaker 2

So we had Several tests going and things that we've adopted for Q4. We're continually changing up our marketing mix

Speaker 4

Okay. Thank you for that. And maybe switching gears over to Pura Vida here. We started out the year in a pretty Positive environment there. Sales were actually up year over year, but then they declined in the second This quarter, they climbed back to that nearly 20% down.

Speaker 4

I know some of it you talked about was due to some kind of one time Vince, I don't know if you can break out what it would be outside of those one time events or what do you think we can do here in the short term and kind of Reverse that trend back to where we saw earlier in the year.

Speaker 2

Yes, that's a great question. So For August September, we really were comping against some promotional activity that we did not repeat this year. And That and combined with a better focus on profitability for the brand really caused us to pull back some marketing spend in those 2 months. So The 1st 2 months of the quarter were definitely more challenging and then we had a better October. So we're Continually evaluating what's the right level of spend to drive customer acquisition.

Speaker 2

Now conversely, our retail stores did perform well in Q3 at Pura Vida, and they also had The advantage of driving some more customer acquisitions. So we're looking at that very carefully to inform our plans for next year.

Speaker 4

Okay, great. One last one for me on the inventory. Again, great job there, but Pardon me, it's down basically another $10,000,000 sequentially. Just wondering, is there really more there that you think we can take out on the inventory side or are we kind of at a level where we're going to need this as hopefully we See the sales begin to grow. Thank you.

Speaker 3

Yes. Joe, I think there's several issues in play when we think about Inventory, especially as you look to the end of the year and beyond. The first is we continue to expect to see inventory down 10% to 15 And year over year by the end of the year, there may be a little bit of slip and I'll call slip and slop, because the Chinese New Year The cutoff is right at our year end, where there's normally there's about a week of lag from our year end to Chinese. That just affects The importation of goods and the timing of that. So but regardless, we still expect to see 10% to 15% reduction from on a year over year basis.

Speaker 3

As we look forward to the next year, we'll provide more specific guidance for next year, but there continues to be opportunities in our inventory management. They will be a little bit masked next year just due to the changeover of products as part of project restoration, which will land mid year. So I expect we'll continue to see improvement in our operations, with some improvement in the overall Level of inventory, but there will be more guidance to come at our next call.

Speaker 4

Great. Thank you very much.

Speaker 3

Thank you, Jeff. Thank

Speaker 5

you, Jeff.

Operator

And our next question will come from Eric Beder with SCC Research.

Speaker 5

Good morning. Congratulations on Q3.

Speaker 3

Thank you, Eric. Thanks, Eric.

Speaker 5

I Let's talk about a few things here. First is, the indirect sales channel and the opportunities for more, I guess, indirectwholesale. This is the Q2 where this has gone up year over year after a long period of declining here. Where What is driving that in terms of your are you seeing more people want to take the product? Are you seeing people taking more product?

Speaker 5

What are you seeing in the indirect channel? And you brought it up for both Pura Vida and for Vera Bradley brand. That's driving that to go forward as a positive driver here?

Speaker 2

Yes, it's a great question, Eric. So I think there's a couple of things in the indirect channel that are happening. We did have for some of our key accounts, We did have some product that was working better and had some reorders on those products. And we our business with Amazon is strong. And then finally, we took advantage in 3rd quarter to really look at our inventories and figure out where we had some opportunities for Discounters or one time orders to reduce some undesirable inventory.

Speaker 2

So really it was those three pieces. So we do see though that our wholesale Channel is obviously very sensitive to just customer trends right now. So When our partners are seeing better traffic in sales, we're actually benefiting from that. So We did see some of that happen in the Q3 and actually in the Q2.

Speaker 5

You mentioned leather, it's a more expensive item. Also the customer who's buying it spent a lot more in the store. You mentioned the performance product, which is slightly more expensive too. When we think about going forward, These are items that probably are driving in new customers, younger customers. Is there an opportunity to A, continue to expand those pieces and B, continue to drive higher pricing from them, which can drive, I guess, better returns.

Speaker 2

Yes. That's a great question too, Eric. And we were able to deliver this Leather collection, it is kind of a truncated time period compared to our normal supply chain lead time. So We got this into cast and inform some of our leather expansion that we're planning to do next year and we were really pleased with the results. A lot of it sold through fairly quickly.

Speaker 2

And I would say from a new customer perspective, Our existing customers were so excited to see this that we didn't really have as much opportunity To drive new customer acquisition from it because a lot of it was really sold through in the 1st 3 for 4 weeks. So we're really looking forward to learning and continuing to grow that segment of our business that used to be a very important part of our business.

Speaker 5

Okay. Last question, is there a 50 per week in your Q4 and how big is it, if it is there?

Speaker 3

There is a 53rd week in this fiscal year. It's a relatively small amount of sales overall. A very small amount of sales overall.

Speaker 5

Okay. All right, guys. Congratulations again and good luck into the holiday season.

Speaker 2

Thank you. Thanks, Eric.

Operator

And that does conclude the question and answer session. I'll now turn the conference back over to you.

Speaker 2

Our entire team is dedicated to returning both Vera Bradley and Pura Vida to profitable growth and generating Strong cash flow through project restoration. This should deliver value to our shareholders over the long term. We are right on track with our project restoration initiatives. This year, we have been diligently focusing on stabilizing sales, expanding gross margin and controlling expenses. We believe this focus at Minimum should nearly double year over year operating income and more than double EPS.

Speaker 2

We are excited about the opportunities for both brands. Thank you for joining us today and we look forward to sharing our progress with you on our year end earnings call on March 13.

Operator

Thank you. And that does conclude today's conference. We do thank you for your participation. Have an excellent day.

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