First Financial Bankshares (NASDAQ:FFIN) (NASDAQ: FFIN) is a diversified financial services holding company headquartered in Cincinnati, Ohio. With origins dating back to the mid-19th century, First Financial has grown through a combination of organic expansion and strategic acquisitions, evolving into a leading regional bank. The company offers a broad range of banking services to individuals, small businesses and commercial clients, leveraging a network of community bank locations and digital channels to serve customers across its footprint.
At the core of First Financial’s operations is traditional banking, which includes deposit products such as checking, savings, money market and certificates of deposit. The company also provides lending solutions encompassing consumer installment loans, residential mortgages, home equity lines of credit and commercial real estate financing. In addition, First Financial offers treasury management services, merchant payment processing, and online and mobile banking platforms designed to streamline cash management and deliver digital convenience.
First Financial operates more than 80 offices across Ohio, Indiana and Kentucky, with select services available in Florida through specialized lending divisions. This regional focus allows the bank to maintain strong community ties and deep local market knowledge. First Financial also offers wealth management and investment advisory services through its affiliate, assisting clients with retirement planning, trust services and investment solutions tailored to individual goals and risk profiles.
The company is guided by an experienced executive leadership team and a board of directors composed of long-standing community and industry professionals. Its President and Chief Executive Officer brings more than three decades of banking experience, supported by senior executives overseeing commercial lending, retail banking, wealth management and risk management. Together, First Financial’s leadership emphasizes disciplined growth, customer-centric service and investment in technology to enhance operational efficiency and deliver sustainable shareholder value.
