Jonathan Mazelsky
Chief Executive Officer at IDEXX Laboratories
Thank you, Brian, and good morning. I'm pleased to share that IDEXX had a very strong start to 2023, driven by sustained execution of our growth strategy. Demand for companion animal medical services continues to grow, supported by IDEXX innovation and direct customer engagement. Veterinarians continue to focus on meeting these high levels of demand with the best possible medical care with diagnostics as an essential component of this care equation. IDEXX remains a chosen trusted partner to veterinarians, who appreciate how our world-class products and connected ecosystem enable high standards of care while resulting in growth of a significant profit center within their clinics..
IDEXX's strong execution is reflected in double-digit total company organic revenue growth, supported by strong expansion of global CAG Diagnostics recurring revenues. Growth in this recurring revenue annuity was supported by solid contribution for new business gains, sustained high customer retention rates and net price realization aligned with our expectations.
Our commercial teams drove another record quarter for global premium instrument placements and excellent levels of cloud-based software placements. IDEXX products and services offer solutions to improve clinic productivity and support the significantly expanded and underserved demand we've seen for pet health care in recent years, including net pet additions in the U.S. of 2% in 2022, twice the pre-pandemic trend line. These efforts supported strong IDEXX growth as we continue to work effectively through the near-term sector headwinds related to clinic capacity constraints and global macro conditions.
Today, I'll discuss how IDEXX sustained execution against our strategy to drive the adoption and utilization of diagnostics, helped deliver continued strong financial results. First, I'll provide an update on our commercial execution, which through education and customer engagement drives relevant utilization of IDEXX's innovative solutions. IDEXX's commercial teams delivered another record first quarter global premium instrument placements to start of 2023, building on very strong prior year results. Our commercial teams demonstrated a continued ability to advance placement, quantity and quality. This is reflected in strong growth in Catalyst placements at new and competitive accounts globally, driving solid EVI achievement. These commercial results are highly encouraging as we address the significant opportunity for an estimated 220,000 worldwide premium instrument placements and give us confidence that we have the right strategic playbook in place.
IDEXX professionals provide world-class software-enabled products that are in high demand and supported by a wide menu of customer-friendly marketing programs that enable adoption of new technology. These results also reflect continued strong clinical interest in using IDEXX's products and services to not only meet the increased demand for pet health care but to deliver the best possible level of care.
Our commercial execution is supported by the multiplier benefits of flow from IDEXX innovations, as evidenced by the success of our newest hematology analyzer, ProCyte One. ProCyte One provides customers with an attractive in-clinic hematology solution, it's small footprint, easy pay-per-run model, and lower cost come without sacrificing CBC performance. IDEXX premium placements that benefited from strong ProCyte One adoption to date, thanks to sustained high attach rates with Catalyst as defined by ProCyte One placements either with a Catalyst or at an existing Catalyst customers.
The result is a multiplier benefit supported by clinics who choose to outfit their in-clinic suite with IDEXX products. As a result, we are nearly halfway to the incremental 20,000 premium hematology placement objective we shared at Investor Day following ProCyte One's launch, while the strong attach rate should also help IDEXX penetrate the long-term worldwide placement opportunity.
Key to developing this long-term opportunity will be increasing customer engagement in international regions. We're leveraging our successful BDC model to build strong relationships with international customers as evidenced by sustained strong new business gains and a 19% increase in Catalyst placements. The strong performance is allowing us to deliver solid CAG Diagnostics recurring revenue growth in international regions despite continued macro headwinds, which are pressured same-store clinic visit levels.
Customer engagement remains excellent, as evidenced by high reach to revenue levels in the first quarter, including benefits from our expanded commercial sales force in targeted regions. The flywheel is beginning to turn in these countries, where we've seen excellent gains from new business, strong interest in engaging with customer marketing programs and solid overall volume growth. Commercial expansion is an important early step in our international strategy, supporting recent efforts to optimize our reference lab network, roll out highly relevant products like ProCyte One and drive further adoption of software tools like VetConnect PLUS, our cloud-based diagnostics portal.
Software innovation continues to be a key driver of our growth strategy globally. IDEXX software solutions are a key enabler of diagnostics utilization, creating a connected ecosystem that helps improve diagnostics workflow while providing deeper clinical insights in supporting pet owner communication. It's an attractive stand-alone business as well. Strong PIMS placements in the first quarter were supported by continued preference for cloud-native products with IDEXX well positioned to address this trend. Placements of cloud-based products maintained the strong velocity we saw coming out of 2022 and represented greater than 90% of total placements, supported by continued high interest in our ezyVet and Neo solutions, which are seamlessly integrated into our product offering. This provides customers with options when it comes to picking the best, most relevant PIM solution for their clinic size and workflow complexity.
Our strong first quarter placement performance supported double-digit recurring revenue growth with an attractive gross margin profile, and we're on track to achieve this year a PIMS footprint that is over 50% cloud-based. This milestone is especially important in the current veterinary clinic environment, where productivity is a priority in addressing the sustained high levels of demand [Phonetic]through the pandemic.
By embracing IDEXX's cloud-based ecosystem, customers gain the advantage of an easy-to-use software stack that touches every area of the veterinary clinic. And the benefit of these tools is enduring for our customers, evidenced by strong engagement metrics across applications, including increasing rates of our Web PACS user base that are power users as well as sustained rates of VetConnect PLUS users who use the software as part of their daily routine.
Adoption and continued use of these products allow veterinarians and their staff spend more time focused on the care they deliver to their patients rather than on costly, time-intensive administrative activities. Our software strategy is to increase cloud adoption and build increased business and clinical functionality into IDEXX software solutions.
Another use case of our innovation agenda is our 4Dx plus test, the gold standard test for canine vector-borne disease testing. The current 4Dx plus test is our fourth version of a multiplexed canine vector-borne disease diagnostics over the past 20-plus years with improved sensitivity of Anaplasma and 2 times increase in the ability to store the product at room temperature. This is a true testament to our technology for life strategy and supported 12% global organic rapid assay recurring revenue growth and solid customer gains in the first quarter.
A full vector-borne screen using 4Dx plus is recommended over a heartworm-only tests, given significant increases in incidence and prevalence of vector-borne diseases over the past 10-plus years, and yet, in 2022, less than 1 in every 5 dogs received this comprehensive level of testing. 4Dx plus enabled [Phonetic]veterinarians to deliver this higher standard of care with follow-up testing and care protocol guidance provided through Decision IQ, which aim to drive better health outcomes while encouraging increased diagnostic testing.
Furthermore, our entire Rapid Assay franchise is supported by the SNAP Pro Analyzer. The analyzer not only simplifies the workflow when running a snap test, but also ensure the diagnostic results flow seamlessly to VetConnect PLUS and ultimately result in charge capture and invoicing at the point of sale. This is a clear case of how our products, integral components of our connected software ecosystem and proving value over time while delivering a multiplier benefit to our customers and drive IDEXX CAG diagnostics recurring revenue.
The sustained execution against our commercial and innovation agenda is made possible by an unrelenting focus on our customers and ensuring they have world-class experience with IDEXX. This takes multiple forms. I'll focus to ensure our customers have the resources they need to provide the best possible levels of medical care. Continued 99%-plus product availability and reliable, fast reference lab service turnaround times provide them with important business continuity and are the result of our investment in manufacturing and supply chain logistics teams, facilities and relationships. Additionally, the support of the high-touch, highly knowledgeable sales teams that we have built out over the decades ensures they have the products and services that are right for their busy clinics.
Our customers realize the benefits of the IDEXX partnership every day, and, in turn, reward us with their business and their enduring loyalty as measured by another quarter of consistent high customer retention rates. Providing our customers with reliable, consistent support is even more essential right now given the dynamic backdrop of our sector. High demand for animal medical services, combined with sustained labor supply constraints continue to create productivity and growth challenges at the clinic level. Taking our customer support efforts a step further, we recently published an empirically based study, which examined the drivers of productivity within a practice and helps customers to understand their productivity strengths and areas for opportunities.
Through this rigorous effort, we found three key drivers of practice productivity. Number one, workflow, which includes staffing models like optimized technician to veterinarian mix and staff and patient-friendly physical layout of the practice. Number two, technology or digitizing each step of the patient workflow to remove high-effort, administrative routines. And number three, the role of culture, including clarity of roles and responsibilities investments in training and staff effectiveness and aligned incentives to drive teamwork and achievement of practice goals.
As a result of this initiative, we believe there's still great opportunity for clinics to improve productivity measures, and we look forward to educating and supporting our customers in these efforts. Opportunities to do so could result in 30% or more incremental visit capacity, even for practices that are in the top cohort of productivity. We are integrating elements of these efforts into our strategy and commercial approaches here.
With that, I'll now conclude the prepared remarks portion of the call by thanking our nearly 11,000 IDEXX colleagues for the commitment and passion they bring to our purpose-driven work every day. Your efforts not only help provide a better future for animals, people and our planet, but you also supported IDEXX in starting 2023 on a strong financial note. We have an attractive sector and a strong track record and the opportunity ahead of us, which is significant, is to work with our customers to elevate the companion animal health care standards to increase diagnostics utilization.
The tireless work of the IDEXX team has positioned us well to deliver solid growth and financial results into the future. So on behalf of the management team, thank you for your continued focus on enhancing the health and well-being of pets, people and livestock.
Now let's open the line for Q&A.