CAVA Group Q2 2023 Earnings Call Transcript

There are 12 speakers on the call.

Operator

Afternoon, ladies and gentlemen, and welcome to the Cava Second Quarter 2023 Earnings Conference Call. At this time, all lines are in a listen only mode. Following the presentation, we will conduct a question and answer session. This call is being recorded on Tuesday, 15th August, 2023. I would now like to turn the conference over to Matt Milanovich.

Operator

Please go ahead.

Speaker 1

Good afternoon, and welcome to Cava's Q2 2023 Financial Results Conference Call. Before we begin, if you do not already have a copy, the earnings release and related 8 ks filed with the SEC are available on our website at investor. Kava.com. The purpose of this conference call To give investors further details regarding the company's financial results as well as a general update on the company's progress. To the extent any non GAAP financial measure is discussed in today's call, you will find a reconciliation of that measure to the most directly comparable financial measure Calculated in accordance with GAAP in today's earnings release, which is posted on the company's website.

Speaker 1

Before we begin, let me remind everyone This call may contain forward looking statements. For this purpose, any statements made during this call that are not statements of historical fact Maybe deemed to be forward looking statements. Investors should be aware that any forward looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from those discussed here today. These risk factors are explained in detail in Cabot's filings with the SEC All forward looking statements are made as of today and except as required by law, Kava undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future developments or otherwise. And now, I'll turn the call over to the company's Co Founder and CEO, Brett Shulman.

Speaker 2

Thanks, Matt. Let me start by welcoming everyone to Caba's 1st quarterly call as a publicly held company. We're pleased with how the market has received Caba. But as you'll hear, our focus is on the long term. That's running a great business And building a durable brand that consistently delivers results.

Speaker 2

Becoming a public company, while a milestone event, Was not the destination, but the beginning of the next chapter of our journey. Cabo is creating and defining the next cultural cuisine category and our results in the Q2 of 2023 demonstrate the broad appeal of our innovative authentic Mediterranean concept And there's significant white space opportunity in front of us. We're successfully opening restaurants in new and established markets. We continue to deliver powerful unit economics and we've already made significant investments in building an efficient, Scalable organization, putting the company in a strong position to deliver on our extraordinary potential for growth. We are proving that bringing heart health and humanity to food is a powerful formula for success.

Speaker 2

In the Q2 of 2023, we delivered Cava revenue growth of 62 percent 18.2 percent Cava same restaurant sales growth, Including 10.3 percent traffic growth, 16 net new restaurants ending the quarter with 2 79 restaurants, A 43.1 percent increase year over year. Adjusted EBITDA of $21,600,000 a $15,700,000 increase Over the Q2 of 2022 and net income of $6,500,000 our Q2 results And ability to capitalize on the opportunities ahead are grounded in our 3 strategic pillars. First, we are solidifying our Category defining Mediterranean brand. Our broad appeal and proven portability supports strong restaurant openings in new and existing markets. We opened 16 net new Cava restaurants during the Q2, including 2 new states, Missouri and Rhode Island, Along with continued expansion in Massachusetts, Texas, Georgia and Colorado, we now expect 65 to 70 net new TAVA restaurant openings this year and have built our 2024 2025 pipeline To support annual unit count growth of at least 15%.

Speaker 2

In 2024, we'll open the 1st Cava restaurant in the Chicago market, Extending our unique brand of hospitality in the Midwest. In addition to our new restaurant growth, we're enhancing the brand experience across our digital properties. Our focus is on meeting our guests where they are, creating personalized hospitality and making sure they feel the Mediterranean way regardless of how they engage with us. This spring, we re skinned our Kava app, creating an updated brand look and feel and More importantly, a better experience for our guests. Our refreshed app has a warmer, brighter front door And increased functionality to deliver new digital capabilities, including reorders and save favorites, improved cart and payment functionality And faster performance.

Speaker 2

Our new unified e commerce site launched at the end of last year continues to deliver enhanced capabilities, including seamless dynamic content management, driving increased conversion and per person average. Whether starting an order on unified web For checking out on the app, your order state will be consistent across either channel with our new cart parity feature. We've also completed our microservices initiative, fully migrating to a platform that supports rapid innovation and scalability. This flexible platform positions us for sustainable growth and our upfront investment in it will create leverage as we scale. We believe it's an in house digital platform few restaurants our size, much less many larger brands have.

Speaker 2

Our second strategic pillar is developing a modern best in class organization. As we scale this business, We are focused on delivering strong, consistent results and running great shifts in every restaurant every day. We're building a pipeline of qualified, highly engaged leaders with the skills to run great operations and provide fantastic guest experiences. These are leaders who create high performing restaurant teams and stay true to our mission, culture and values. Our 2023 target is to internally place 75% of our GMs, and we are currently on pace to achieve this metric.

Speaker 2

To support this work, we've developed our Academy GM network. Academy GMs are top performers certified to develop and train new GMs And lead training restaurants. By the end of 2023, we expect to have at least 1 Academy GM in each of our gardens or groups of 8 restaurants. The Academy GM Network not only serves as a farm system for new restaurant GMs and future leaders, but also supports our work to minimize preopening costs by creating training hubs in growth markets. We currently have 39 Academy GMs, including 7 recently promoted to the multi unit leader position.

Speaker 2

We plan to add 50 Academy GMs by the end of the year, allowing for localized training for new restaurants in all existing markets. We continue to build pathways and development opportunities for our team members, Evidenced by one of our new Academy GMs, Dixon Valdez. Dixon started with us at 17 years old over 6 years ago. During that time, he has progressed from team member to guest experience manager to general manager in training and then on to GM. Dixon was then certified as an Academy GM, demonstrating the power of our farm system and recently promoted to multiunit leader, Proving that at Cabo, you can build a career, not just have a job.

Speaker 2

Our 3rd strategic pillar is building the infrastructure to successfully scale and grow the Knowing what this concept can deliver, we continue to make strategic investments to support our long term growth. These investments are having a positive impact on our operations, our team and the guest experience, and we expect them to continue to create leverage over time. Our vertically integrated production capabilities are one example. Construction of our state of the art food production facility in Verona, Virginia is well underway, And we're on pace to commence operations in Q1 2024. We've erected all the steel framing and the exterior envelope is nearly complete.

Speaker 2

Equipment is arriving and the management team is in place. Verona, in addition to our current 30,000 square foot production facility in Laurel, Maryland, Reduces operational complexity in our restaurants and supports consistent superior product quality. Shifting to loyalty, We are in the early phase of relaunching our program, creating the infrastructure to further drive traffic, mix and check as we scale, Working toward a target launch in late 2024, the team is developing foundational customer segmentation capabilities will enhance personalization of the guest experience. Late this year, we will begin running test pilots to inform the new program, A program that will be geared toward developing deeper connections with our guests, driving more frequent relevant experiences that add value for both them And our business. Since our earliest days, our strength in culinary innovation has created craveable food where Tasting Healthy Night.

Speaker 2

We have built a robust stage gate infrastructure for the ideation, development, testing and launch of new items. Two items have worked their way through the process and launched in Q2. Our new spicy falafel main demonstrates How we use seasonal innovation to create new occasions and drive mix, while our new topping, Fiery Broccoli, is an example of core innovation that attracts new guests and fuels continuous discovery. We launched Spicy Falafel in June and incidence rates are meeting our expectations. And we're seeing strong customer adoption of Fiery Broccoli, which replaced our lentil tabboule topping, optimizing our toppings assortment.

Speaker 2

These successful launches have expanded our plant based options and reinforced our Mediterranean culinary leadership. Next, I want to touch on the progress of our catering test. Many businesses as well as collegiate and Professional athletic teams have embraced our catered products, and we believe catering can be a compelling growth opportunity. We continue to test format variations to understand how to maximize production, seizing the catering opportunity without detracting from existing channels. Today, we have 10 digital kitchens that support centralized catering hub production and digital order pickup, along with 5 hybrid kitchens That offers standard in restaurant dining and digital pickup with expanded kitchens to support centralized catering production.

Speaker 2

We are also piloting catering in a traditional restaurant format, where in restaurant and digital pickup volumes can accommodate catering production. As we closely monitor the operational and financial performance and progress against our milestones, we'll share updates on the pilot in future quarters. Finally, we're investing in our data infrastructure to drive operating consistency, effectiveness and scalability. Our proprietary internally developed operations scorecard currently in test gives our restaurant leaders key operational and financial metrics in a single pane of glass, allowing for efficient real time actionable data. In Q2, we also launched a new and improved real estate platform with richer analytics and anonymized mobile data It informs psychographic segmentation and impact studies.

Speaker 2

Another benefit of the new platform is that it significantly reduces the time Real Estate Managers spend putting together site analysis packages, allowing for greater productivity on the team. Before I turn the call over to Tricia, I would like to wrap up with Q2 highlights and reiterate the opportunity in front of us. This quarter's results continue to show the strength of our unit economic engine. Cava same restaurant sales growth was 18.2% driven by 10.3 percent traffic growth. Our powerful unit economic model is evidenced by our $2,600,000 AUV And 26.1 percent Kava restaurant level profit margin during Q2, resulting in over $21,000,000 of adjusted EBITDA And more than $6,000,000,000 of net income.

Speaker 2

Finally, I want to express my gratitude for our team members We are focused, engaged and deeply committed to our mission of bringing heart, health and humanity to food. As we create and define a new category, The white space opportunity in front of us, the strength of our concept and our leadership position is clear. Our job is to make most of these advantages and we believe we have the right team to do it. And with that, I'll let Tricia walk you through the financials.

Speaker 3

Thanks, Brett, and good afternoon, everyone. Before I begin, I want to remind you that our typical fiscal year calendar includes 13 4 week periods. The Q1 has 16 weeks and the remaining quarters have 12 weeks. Also, please keep in mind that 2023 includes a 53rd week, which will create a 13 week Q4. As Brett mentioned, Cava revenue in the Q2 of 2023 grew 62.4% year over year to $171,100,000 Same restaurant sales increased 18.2% driven by traffic growth of 10.3%.

Speaker 3

While we anticipated a consumer slowdown this year, the resilience of our guests and likely increased brand awareness from our IPO Delivered strong traffic growth in Q2. We continue to see positive traffic trends into Q3. However, we are beginning to see a slight shift in delivery to pickup and moderating overall same restaurant sales growth As we are lapping an approximate 3% menu price increase in June of 2022 that we did not nor planned to take in Q2 or Q3 of 2023. We opened 16 net new Cava restaurants this quarter, Bringing our total Kava restaurant count to 279. We have strong unit level economics across every geography As well as in suburban, urban and specialty markets and our overall AUV now above $2,600,000 All geographies are over $2,200,000 Kava restaurant level profit in the 2nd quarter was $44,600,000 or 26.1 percent of revenue versus $23,300,000 And 22.1 percent of revenue in the prior year, representing a 91.9% increase.

Speaker 3

The margin expansion was largely a result of sales leverage on labor and occupancy and improved food, beverage and packaging costs. Our second quarter profitability demonstrates the power of our business model. But given our current stage of rapid growth, We do not expect to maintain this level of profit margin in the near term. I will share more details later when providing guidance. TAVA's food, beverage and packaging costs were 29.3 percent of revenue, lower than the Q2 of 2022 by more than 2 30 basis points, driven by lower input costs and higher incidence of premium menu items Driving favorable product mix.

Speaker 3

Cabo labor and related costs were 24.8%, Down 200 basis points from the Q2 of 2022. The decrease was driven by leverage from increased sales, partially offset by an increase in average hourly wages towards the end of the quarter and an increased mix of new restaurants. Consistent with our brand's historical practice of investing in our team members, we made incremental investments in wages at the end of the quarter and continue to monitor opportunities to strengthen our brand proposition. TABA occupancy and related expenses were 7.8 percent of revenue, an improvement of 70 basis points from the Q2 of 2022 due to increased sales leverage and a higher mix of lower occupancy restaurants. Hava Other operating expenses were 12% Revenue, an increase of 100 basis points from the Q2 of 2022, largely due to an insurance accrual adjustment in the prior year.

Speaker 3

Shifting to overall performance. Our general and administrative expense for the quarter, excluding stock based compensation and certain nonrecurring Public company cost was $20,400,000 compared to $15,300,000 in Q2 of 20 22. This $5,100,000 increase in G and A is primarily driven by higher performance based accruals And an increase in cost to support growth. As we look to Q3 and Q4 of 2023, General and administrative costs each quarter, excluding stock based compensation and certain nonrecurring public company costs Will be similar to Q2 of 2023. Adjusted EBITDA, including the burden of preopening costs for the quarter, Was $21,600,000 more than the adjusted EBITDA for all of 2022.

Speaker 3

The increase in adjusted EBITDA was driven by 18.2 percent Cava same restaurant sales growth, Improved Cava restaurant level profit margin and the performance of new openings. We reported $6,500,000 of net income compared with a net loss of $8,200,000 in Q2 of 2022, Representing an increase of $14,700,000 We reported diluted EPS of $0.21 in the quarter Compared with a diluted loss per share of $6.23 in Q2 of 2022. I would like to spend a minute discussing EPS and how it will change in future quarters. The additional shares from the IPO and conversion of Preferred shares into common stock occurred on June 20 this year, which was weighted for only 20 out of 84 days in Q2 And 20 out of 196 days for the year to date period. Had these shares been weighted over the full period, Diluted EPS in Q2 would have been $0.06 versus $0.21 and $0.04 versus $0.29 for the year to date period.

Speaker 3

As a result, in future quarters, we expect EPS to be lower due to the impact of a Higher diluted share count of approximately 117,000,000. Shifting to liquidity. At the end of the quarter, we had 0 debt outstanding, dollars 352,800,000 in cash on hand And access to a $75,000,000 undrawn revolver with an option to increase our liquidity if needed. Additionally, we have access to a delayed draw term loan facility with $24,000,000 available to support the construction of our new Verona, Virginia We delivered cash flow from operations of $47,100,000 for the current year to date period compared with a cash use from operations of $1,400,000 in the prior year period. This increase was Primarily driven by our improved operations driving increased profitability across the fleet.

Speaker 3

Q2 results demonstrate the power of our model and the value we are capable of delivering over the long term. Having said that and as reflected in our guidance, the restaurant level margins delivered in Q2 should not be considered Cava's new normal, given our plan for continued reinvestments at the restaurant level to support sustainable rapid growth. Turning to our outlook for the full year of 2023, which includes a 53rd week, we expect the following: 65 to 70 net new Cava restaurant openings, Cava same restaurant sales growth Between 13% 15%, cover restaurant level profit margins of at least 23 percent preopening costs between $13,500,000 $14,500,000 and Adjusted EBITDA, including the burden of preopening costs, between $62,000,000 $67,000,000 Our guidance reflects both the near term strength we are currently seeing and our cautious outlook given the uncertain macroeconomic environment in the back half of the year. Now, I will turn the call back over to the operator to open it up for Q and A.

Operator

Thank you. Ladies and gentlemen, we will now conduct the question and answer session. You will hear a 3 tone prompt acknowledging your request. As a reminder, please limit your questions to 1. Your first question comes from the line of John Ivankoe from JPMorgan.

Operator

Your line is now open.

Speaker 4

Thank you very much. I remember when we spoke about the Q1 and Q1 obviously had Yes, exceptional comps, I mean, by any measure. And I think truly above your own expectation, you talked about not Quite able to kind of get the cost into the system that you would have wanted to based on those elevated sales. I wonder if a similar type of dynamic In the second quarter, especially with some of the IPO publicity, do you feel that you were properly Staffed, were you spending all the money that you wanted to in the stores? Were you happy with your execution?

Speaker 4

In other words, you did the cost at least in 2nd quarter catch up with what once again was a very strong same store sales number. Thank you and congratulations.

Speaker 5

Thanks, John. So, 2nd quarter was certainly a very strong quarter with 18% same restaurant sales. And while we did make some investments in the quarter, We continue to see the opportunity to reinvest in the business, reinvest in our people and build the pipeline of leaders for us to continue on this growth As we move forward into the future, our focus is on the long term and what we can do to remain the category defining brand, really execute on our proven portability and the powerful unit economics and

Operator

Your next question comes from the line of Andy Barish from Jefferies. Your line is now open.

Speaker 6

Hey, guys. Nice results. Just a follow-up and then a question

Operator

On your

Speaker 6

stage gate process, pricing, it sounds like you're comfortable with just the Q1 menu pricing At this point for the 2023 year, is that how we should interpret that?

Speaker 5

We don't have any plans to raise pricing for the remainder of the year. We're certainly very sensitive to our guests and any pressure that they might be experiencing. So we did increase price at the beginning of 2023 and don't have any plans. We remain a very strong value proposition For our guests, our brand health surveys reinforce that with us. And what we find is that we're hard to recreate at home.

Speaker 5

We provide a very unique and differentiated offering for our guests, but want to make sure that we're accessible for them no matter what the economic environment is. So we're Certainly reflecting that in our plans as we move forward for the rest of the year.

Speaker 6

Thanks, Tricia. And then just on the new product Innovation and testing, we've noticed steak for the first time testing in a couple of restaurants. Can you just explain Sort of how your steak process works and how important innovation is as you move forward on both You know proteins as well as other areas?

Speaker 2

Yes. Hey, Andy, it's Brett. Good to speak with you. We are testing stake in a market test. We start our process in a single restaurant test and vet it operationally as well as from a customer standpoint and then move it into a market test and then A broader market test, so we pressure test it from both an operational and consumer perspective before rolling it out In a more broad based fashion, you saw in the quarter 2 items that had worked their way through that process, spicy falafel and fiery broccoli That we successfully brought to market.

Speaker 2

So excited to have steak as one of the items in the pipeline. And if it progresses Through all the testing, you will see it in the market in the future.

Speaker 6

Thank you very much.

Operator

Your next question comes from the line of David Tarantino from Baird. Your line is now open.

Speaker 7

Hi, good afternoon and congratulations on the results. I have A question maybe about the guidance for the second half of the year. Tricia, I think it implies a pretty material step down In the same store sales, and I know you're rolling over some pricing, but I'm wondering if you're starting to see Some weakness in the underlying traffic or if the guidance just reflects maybe comparisons Or some conservatism, any perspective you could offer would be helpful. Thanks.

Speaker 5

Yes, David, thanks. You certainly called out a lot of the things That we were speaking to and that's lapping the increase in price of around 3%. Also wanted to call out Q2, certainly, we believe, There was an amplification of our brand awareness in Q2 that we wouldn't necessarily expect as we go into the back half of the year. And then even more so is really being mindful of potential headwinds, with consumers around gas pricing or other options. So we wanted to reflect a very Cautious approach and how we're thinking about this uncertain macroeconomic environment that we may face as

Speaker 3

we go into Q3 and Q4? I don't know.

Speaker 2

Yes, David, it's Brad. I think from a macro perspective, we're really mindful of a lot of pressures facing our guests outside of their experience, whether it's the gas prices Tricia touched on that have spiked recently. Some of the utility bill cross pressures related to the extreme heat that's hit a lot of the parts The country, you have student debt loan repayment hanging in the wings this fall. And you have a hawkish Fed that has also signaled that They're looking to temper growth to ensure they tamp out any potential inflation reigniting. So We're mindful of those pressures, which is why we've leaned into our value proposition.

Speaker 2

And as Tricia noted, have no plans to take price The rest of the year and have taken minimal price increases year over year to put forward a really great value proposition for our guests regardless of what the macroeconomic conditions

Speaker 7

Great. Thank you.

Operator

Your next question comes from the line of Jon Tower from Citi.

Speaker 8

Great. Thanks for taking the question. I was curious, I think you had mentioned on the call, the loyalty Test being pushed out into later 2024 for a launch. So and I believe based on some of our earlier conversations that That's a little bit later than at least what I was anticipating. Maybe I just had the wrong expectation.

Speaker 8

But I'm curious to hear your insights as to perhaps why it's a little bit later in 2024. And the difference that you're expecting between the existing program today, which I Believe is more transactional. This one's going to move to a more surprise and delight. But any Thoughts and color you could provide around that would be welcomed.

Speaker 2

Yes, John, thanks for the question. We had talked earlier about the back half of 'twenty four and Really looking toward the end of the year, we will be testing and learning starting late this year into next year. I think we've had the same program since 2013. As you noted, it's very transactional. And we see an opportunity to really evolve it And build deeper, more meaningful connections with our guests, leverage all those users within our current loyalty pool And create much greater value for them and for their our business, utilizing personalization, utilizing the power of our concept and our customization And driving greater frequency, mix and traffic.

Speaker 2

So you'll see some tests beginning at the end of this year. And As I mentioned, we're building out the customer segmentation data work as a foundational piece to be able to really drive that unique personalization Where we're speaking to each of our guests based on their needs, their preferences, their profile in a very one to one way.

Speaker 8

Got it. And then just circling back to the conversation on comp guidance. I know you Tricia, you'd mentioned that you'd had a strong start To the Q3, curious if perhaps you can give us a little bit of cadence on the breakdown of comps on a monthly basis during the Q2. If you exited stronger than you entered, that would be helpful.

Speaker 5

Yes, John. We don't intend to give Intra quarter guidance on how the comps progressed on a quarter on a month by month basis, and certainly did have Positive traffic and continue to see that as we go into Q3. Okay.

Operator

Your next question comes from the line of Brian Harbour from Morgan Stanley. Your line is now open.

Speaker 9

Yes. Thank you. Good afternoon. Maybe just within the strong same store sales in the 2nd quarter and also the 1st quarter, Did you see kind of some of those similar impacts across your newer stores versus your more mature stores, I. E, kind of the brand awareness halo?

Speaker 9

Was that observable Across the system. And I guess the question is also just how much do you think some of the year 2 stores, all the conversions you've Recently completed. How much are those driving these same store sales numbers right now?

Speaker 5

Hey, Brian. Thanks for the question. So as we look at our performance across vintages, across geographies, across formats, whether it's suburban or urban, We're seeing consistent strong trends in all of those environments. So, can't really find any one area that's Driving the overall performance for us. And so we're very pleased with what we're seeing and really demonstrate Our proven portability, the powerful unit economics that we have and the opportunity to really expand on the white space as we move forward.

Operator

Your next question comes from the line of Brian Mulan from Piper Sandler. Your line is now open.

Speaker 8

Hey, thank you. Just a

Speaker 1

question on development. Just hoping you

Speaker 10

could talk about the locations with the drive thru pickup capability. Maybe just remind us how many you have today, how those are doing from an AUV in a margin perspective versus the rest of the base? And then just related to that, as you look out 2020 and beyond, do you anticipate those formats will become an increasingly bigger part of the pipeline over time? Just trying to You can hear a bit more about where that format sits in your plans.

Speaker 3

Yes. So we have

Speaker 5

more than 20 pickup lanes, digital pickup lanes In our pipeline today or excuse me, in our fleet of restaurants today. And the AUVs are typically 10% to 15% higher than other Locations in their market as a result of that. Certainly, as we look at our pipeline of new restaurant openings in 2023, the rest of 2023 and 2024 and beyond, We do anticipate that our drive thru digital pickup lanes will be a larger portion of the portfolio. We just want to make sure that we're being thoughtful Around investing in those and delivering the right returns as we move forward.

Speaker 8

Thank you.

Operator

Your next question comes from the line of Chris O'Cull from Stifel. Your line is now open.

Speaker 11

Yes, thanks. Brett, I know there were relatively limited number of organic openings in 2022, but I was hoping you could just give us an update on how those stores are performing in comparison with kind of your new unit targets. And then Tricia, the company added 16 units Active profitability of opening new Kava units versus conversions.

Speaker 2

Hey, Chris, thanks for the question. I'll speak to the first part and hand it off to Tricia. We're very pleased with the performance of the 2022 fleet. They are outperforming our expectations. And just to clarify, in the quarter, we opened 10 de novo units and 6 conversions.

Speaker 2

So you're seeing already the transition away from conversions. And in Q3, we have 2 remaining conversions The rest of the openings will be de novo units and I'll hand it to Trish to answer the balance of the question.

Speaker 5

Hey, Chris. As it relates to profitability, Our new restaurants are exceeding our expectations as we deliver against our underwriting models that we have for those restaurants themselves. So we're not anticipating a significant negative impact on overall restaurant level profit margins as a result of the new openings either this year or going forward.

Speaker 11

Great. Congrats, guys.

Speaker 10

Thank you.

Operator

Your next question comes from the line of Sharon Zackfia from William Blair. Your line is now open.

Speaker 3

Hi, good afternoon. I have to say I'm selfishly glad to hear about Chicago. But I'm also curious as you talk about Chicago, I mean it's probably The first new big greenfield market for you in a while. I mean, how do you think about attacking a market like Chicago in terms of How quickly you densify it or the cadence of densification, whether it's urban, suburban, how you plan to build the brand awareness?

Speaker 2

Yes. Hey, Sharon. Thanks for the question. We've earned our stress over this over the years. Our 2nd market away from Washington, D.

Speaker 2

C, our home market, the DMV was Los Angeles. And that is a large urban sprawl market. And We really learned how to build out new markets and have opened many subsequent major markets since. So we're excited to get to Chicago. It's been a highly requested market.

Speaker 2

And we also learned in our early years, when we enter these markets, we want to open 3 to 5 units within a 12 month period. So we've lined up an entry that we feel gets us To that kind of critical mass, both from a supply chain and operational integrity and a consumer brand awareness standpoint. And given our Proven portability and broad appeal, it allows us to really go into a market in a multitude of ways where we compare Some more urban sites with suburban sites, high profile suburban trade areas and urban trade areas. So really gives us an area an ability to touch And then I would also say that, we've been in Whole Foods markets and grocery in that market for Almost 9 years now and we do brand health surveys and awareness surveys and really pleased with the existing awareness in the Chicago market of the brand Without even having a restaurant there and when we go into the market, we'll do our traditional community days, which really helps generate great interest as well as give back to the communities Where we invite our neighbors, our new neighbors for a free lunch or dinner service and suggest donations not required, but if any donations we match And they go to a philanthropic partner in the community typically addressing food security.

Speaker 2

So excited to bring Kava closer to you next year.

Speaker 3

Great. Thank you.

Operator

There are no further questions at this time. I will now hand over to Brett. Please continue.

Speaker 2

I want to thank our teams once again for a record Q2. Kava is a fast growing brand that's creating the next cultural cuisine category. Our performance in the Q2 reflects the diverse appeal and proven portability of our concept. And as demonstrated by our strong unit level economics And expanding clear leadership position, we are making the most of this massive white space opportunity in front of us. While we are Closely watching the potential macroeconomic headwinds on the horizon, we remain confident in the durability of our brand and the long term value creation opportunity in front of us.

Speaker 2

We are focused on sustainably scaling our business and fulfilling our mission to bring heart, health and humanity to food. Thanks again for joining us and we look forward to speaking with you next quarter.

Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation. You may now

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