Marcus Q2 2023 Earnings Call Transcript

Quartr
Provided by Quartr
August 2, 2023

There are 8 speakers on the call.

Operator

Good morning, everyone, and welcome to the Marcus Corporation Second Quarter Earnings Conference Call. My name is Breka, and I'll be your moderator for today. At this time, all participants are in a listen only mode. We will conduct a question and answer session towards the end of this conference. As a reminder, this conference is being recorded.

Operator

Joining us today are Greg Marcus, Chairman, President and Chief Executive Officer I'm Chad Paris, Chief Financial Officer and Treasurer of The Marcus Corporation. At this time, I'd like I'll turn the program over to Mr. Paris for his opening remarks. Please go ahead, sir.

Speaker 1

Good morning, and welcome to our fiscal 2023 Second Quarter Conference Call. I need to begin by stating that we plan to make a number of forward looking statements on our call today, All of which we intend to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act. Our forward looking statements may generally be identified by our use of words such as we believe, anticipate, expect or words of similar import. Our forward looking statements are subject to certain risks and uncertainties, which may cause our actual results to differ materially from those expected. Listeners are cautioned not to place undue reliance on our forward looking statements.

Speaker 1

The risks and uncertainties Which could impact our ability to achieve our expectations identified in our forward looking statements are included under the heading Forward Looking Statements In the press release we issued this morning announcing our fiscal 2023 second quarter results and in the Risk Factors section of our fiscal 2022 annual report on Form 10 ks, which you can access on the SEC's website. We will also post all Regulation G disclosures when applicable on our website at marcuscorp.com. The forward looking statements made during this conference call are only made as of the date of this conference call, and we disclaim any obligation We routinely post news releases and other information regarding developments at our company that impact our investors, customers, vendors and other stakeholders. You should look at our to our website, marcuscorp.com, as an important source of information regarding our company. We also refer you to the disclosures we provided in today's earnings press release regarding the use of adjusted EBITDA, a non GAAP measure used in evaluating our performance And its limitations.

Speaker 1

A reconciliation of adjusted EBITDA to the nearest GAAP measure is provided in today's release. All right. With that behind us, let's begin. This morning, I'll start by spending a few minutes sharing the results from our Q2 with you And discuss our balance sheet and liquidity. I'll then turn the call over to Greg, who will focus his prepared remarks on where our businesses are today and what we are seeing ahead.

Speaker 1

We'll then open up the call for questions. This morning, we reported another quarter of revenue and earnings growth With healthy customer demand and solid operational execution in both of our divisions. In theaters, Strong increases in both our average ticket price and average concession revenue per customer, coupled with a film slate featuring an increased number of wide Films to drive the division's growth. In our hotel division, comparable hotel revenues grew, and we continue to see year over year improvement in both I'll start with our consolidated results. Total revenues We're $207,000,000 in the 2nd quarter, an increase of 4.3% compared to the prior year quarter.

Speaker 1

Operating income was $20,800,000 in the 2nd quarter, an increase of 10.1% compared to the Q2 of fiscal 2022. Below operating income, the one item to highlight is our 2nd quarter interest expense decreased by approximately $1,000,000 or 24% As a result of our lower overall debt level, which was approximately 35,000,000 Or 16% lower than the end of the second quarter last year. Net earnings for the 2nd quarter were $13,500,000 An increase of over 50% compared to the Q2 last year. Finally, adjusted EBITDA for the Q2 was 38,700,000 A 3.7% increase from the prior year's Q2. We provided a breakdown of our 2nd quarter numbers by segment in our press release.

Speaker 1

And as we will discuss today, our earnings growth in the quarter was driven by strong results from both of our businesses, Partially offset by the negative earnings impact of our sale of the Skirvin Hilton late last year. Turning to our segment results. In theaters, our Q2 fiscal 2023 admission revenue increased 9.4% compared to the Q2 of 2022 with strong growth in our per capita revenues offsetting a decrease in comparable theater attendance of 3.8%. The decrease in attendance primarily resulted from lower performances from the top 3 blockbuster films this year Compared to the top 3 films last year during the Q2, which was led by Top Gun: Maverick, partially offset by an increase in the number of wide release Films debuting in the quarter, which Greg will discuss further. The film slate for the quarter not only featured more wide releases, But once again included a more balanced mix of smaller and midsized films.

Speaker 1

According to data received from Comscore and compiled by us to evaluate our fiscal 2023 Second Quarter results. United States box office receipts increased 13.6% during our fiscal 2023 Q2 compared to U. S. Box office receipts during fiscal 2022. Our comparable theater admission revenue growth of 9.7% led by approximately 3.9 percentage points, Which we believe was attributable to a film mix that was more appealing to audiences in other parts of the U.

Speaker 1

S. Outside of our primarily Midwestern markets. We also believe that a dry May June with few rainy days in the Midwest kept customers outside enjoying early summer weather And negatively affected attendance. Our average admission price increased by 14.2% during the second quarter of fiscal 2023 compared to last year. The increase in average admission price in the quarter was primarily driven by: 1, The favorable impact of full scheduled pricing actions taken during fiscal 2022 and at the beginning of 2023 in response to inflation and 2, by the impact of the changes to our ValueTuesday promotion Effective at the end of the Q1 of this year.

Speaker 1

Looking forward, as we have now lapped the 1 year mark Of the pricing changes we implemented in mid June last year, we expect our average admission price growth rate to moderate in the Q3 this year, while still growing from the impact of pricing changes implemented at the beginning of 2023 And the value Tuesday pricing changes. This was the 1st full quarter of the Tuesday changes, so we will continue to see this benefit to average admission price through the Q1 of next year. Our average concession food and beverage revenues per person at our comparable theaters Increased by 7.3% during the Q2 of fiscal 2023 compared to last year's Q2. The increase in our concession food and beverage per caps was driven by higher check averages, including the impact of higher menu prices Compared to the Q2 of last year, as we are still seeing the impact of inflationary price increases implemented during the last year. In addition, the changes to our Value Tuesday promotion, which replaced a free complimentary sized popcorn With a 20% discount on all food and non alcoholic beverages positively impacted per caps as our customers bought more items with the 20% discount.

Speaker 1

We also expect our average concession, food and beverage revenues per person to grow at a more moderate rate beginning in the Q3 this year. Our top 10 films in the quarter represented approximately 82% of the box office in the Q2 of fiscal 2023 Compared to 84% for the top 10 films in the Q2 last year. While there was an overall larger slate of films in the quarter, There was not a lower concentration among the top performers at higher film costs, resulting in an overall film cost as a percentage of admission revenues that was essentially Flat. Theater division adjusted EBITDA of $31,300,000 during the Q2 of fiscal 2023 Increased 8.7% compared to the prior year 2nd quarter on our higher revenues. Finally, During the quarter, we closed 3 underperforming theatres as part of our ongoing evaluation of individual theatre performance and our footprint.

Speaker 1

The closure of these locations is accretive to earnings and cash flow, and the results of these theaters are excluded from our comparable theater financial metrics that I discuss today. Turning to our Hotels and Resorts division. Revenues were $70,100,000 for the Q2 of fiscal 2023, An increase of 1.5% compared to the prior year. The sale of the SCURB and Hilton late in Q4 of fiscal 2022 Had a $4,400,000 negative impact on revenues in the Q2 of fiscal 2023 compared to the Q2 of fiscal 2022. Excluding this impact, comparable hotel revenues in the Q2 of fiscal 2023 increased $5,500,000 or 8.5 Total revenue before cost reimbursements at our 7 comparable owned hotels increased over $4,100,000 or 7.2% over the Q2 of last year.

Speaker 1

RevPAR for our comparable owned hotels Grew 9.1% during the Q2 compared to the prior year. According to data received from Smith Travel Research, Comparable upper upscale hotels throughout the United States experienced an increase in RevPAR of 4.8% during our Q2 compared to the Q2 of fiscal 2022, indicating that our hotels outperformed the industry by approximately 4.3 percentage points. When comparing our RevPAR results to comparable competitive hotels in our markets, the comparable competitive hotels Experience an increase in RevPAR of 10.1 percent for the Q2 of fiscal 2023 compared to the Q2 of fiscal 2022, Indicating that our hotels underperformed their competitive set by approximately 1 percentage point. As we discussed on our Q1 call, We believe that after our owned hotels outperformed the comparable competitive hotels with significant market share gains during 2020, 20212022, the comparable competitive hotels are catching up, resulting in RevPAR growth rates That were higher than our owned hotel portfolio. In other words, competitive hotels at our markets had more opportunity to grow year over year off Breaking out the 2nd quarter numbers for the comparable owned hotels more specifically, Our overall RevPAR increase during the fiscal 2023 Q2 compared to the Q2 of fiscal 2022 Was due to a 4.5% increase in our average daily rate or ADR and an overall occupancy rate increase of 2.9 percentage points.

Speaker 1

Our average fiscal 2023 second quarter occupancy rate For our owned hotels was 68.2%. Finally, our banquet and catering operations continued to perform well. Food and beverage revenue at our comparable owned hotels was up 6.4% in the Q2 of fiscal 2023 compared to the prior year. Hotel division adjusted EBITDA was negatively impacted by approximately $900,000 from the sale of the Skirvin compared to the Q2 of last year. Excluding this impact, comparable hotel adjusted EBITDA in the Q2 of fiscal 2023 increased 400,000 or 3.8 percent on higher revenues.

Speaker 1

Shifting to cash flow and the balance sheet. Our cash flow provided by operations was $55,000,000 in the Q2 of fiscal 2023, an increase of $6,300,000 or 12 point 9 percent compared to the prior year Q2. Total capital expenditures during the Q2 of fiscal 2023 were 7,000,000 Compared to $9,800,000 in the Q2 last year and were impacted by timing of cash payments for projects compared to the prior year. A large portion of our capital expenditures during the Q2 were invested in the guest rooms renovation at the Grand Geneva Resort and Spa, With the balance of capital expenditures going to maintenance projects in both businesses. Based on our current expectations for the timing of capital projects, We now expect capital expenditures of $40,000,000 to $50,000,000 for fiscal 2023, a decrease from our prior estimate of $60,000,000 to 75 The decrease in our estimate is the result of a change in timing for a potential hotel renovation project, which we continue to evaluate and we no longer expect to begin in fiscal 2023.

Speaker 1

We ended the 2nd quarter with 44 point $6,000,000 in cash and over $265,000,000 in total liquidity with a debt to capitalization ratio of 28% And net leverage of 1.5 times net debt to adjusted EBITDA. Our balance sheet remains strong, which we view as a strategic advantage that provides flexibility and allows us to move quickly to invest in growth for the long term when actionable opportunities are identified. With that, I will now turn the call over to Greg. Thanks, Chad. Good morning, everybody.

Speaker 2

When we were last together for our quarterly update, we knew that the ingredients were there to set up for a good second quarter. In our theater division, The Super Mario Bros. Movie started the quarter off with a huge positive surprise, and we had a promising slate of films in front of us for the summer. Our hotels division was well positioned to serve our customers with excellence heading into the peak summer travel season in the Midwest. I'm happy to report that excluding the impact of the divestiture in the hotel division, both of our businesses contributed to our revenue and earnings growth this quarter.

Speaker 2

Our overall execution was strong. And while there were some surprises along the way, both positive and negative, our teams are ready for our returning customers this summer. The Q2 that we are reporting today continues our trend of year over year improvement, and we're pleased to be sharing these results with you. I'll start with theaters. Chad went over the numbers with you including our continued significant increases in per person revenues with our admission revenues per person growing over 14% As I shared on our call last quarter, we expected that our strategic pricing initiatives would favorably impact our admission per caps And total admission revenue throughout 2023, and they certainly are.

Speaker 2

The impact of the changes to our ValueTuesday promotion were in full effect During the quarter, with admission per caps also benefiting from the impact of pricing changes made late in the Q2 last year And at the beginning of this year, as we have shared, we were thoughtful and diligent in making these pricing changes and tested Several different versions of the program before rolling out our new Value Tuesday program across our circuit in late March this year. I'm pleased to share that our experience with the changes to Value Tuesday are producing the results we expected. 1st, We believe the changes have not negatively affected attendance on Tuesdays in any meaningful or even measurable way. With a $6 admission for members of our free to join magical movie rewards loyalty program and $7 admission for non loyalty customers, We continue to offer a significant discount on Tuesdays to regular pricing the rest of the week and provide a great value compared to other entertainment options. We remain committed to our value oriented customers, and we believe our new ValueTuesday offering continues to deliver A great value for our customers while making the program even better.

Speaker 2

2nd, our new 20% discount on all concessions, Food and non alcoholic drinks for MMR loyalty members on value Tuesdays is resulting in higher concessions, Food and beverage per caps, which were up 7.3% during the Q2 of 2023 compared to the Q2 last year. We are seeing customers not only buy popcorn in place of the free complimentary sized popcorn offered under our old Tuesday program, But we're also seeing an increase in sales of other food and beverage menu items that are now offered at a 20% discount on Tuesdays instead of full price. We believe that the expansion of Tuesday discounts to our entire food menu provides a more affordable offering that will increase the number of customers who are buying concessions, food and beverage and also increase how much they're buying with the goal of increasing our overall F and B per caps. Well, attendance was down in the Q2 compared to the prior year due to lower performances from the top films. We are encouraged by the improvement in the number of wide releases which again grew considerably from 19 last year to 29 this year.

Speaker 2

Not all wide releases deliver the same results and this quarter featured A few positive surprises along with a few that missed the mark. While the misses are disappointing, it is not unusual. Some films work better than expected and some do not. What is more important in the long run was that the quarter featured a more steady supply of 2 or more wide releases each weekend for audiences to come out And see that help and come out to see that and that helps re habituate moviegoing. As we look ahead, the 3rd quarter in our theater division is once again off to a great start with a positive surprise, Sound of Freedom, another film that has blown away expectations This played extremely well in our Midwest markets.

Speaker 2

Mission Impossible Dead Reckoning Part 1 followed with a solid performance and then came Barbie and Oppenheimer, the phenomenon otherwise known as Barbenheimer. These two great films along with the others delivered the 4th Largest domestic weekend box office ever, and we were ready for them. I'm particularly proud of how well our team created excitement in our theaters From the creation of incredible lobby displays to Barbie blowout parties with early access screenings at 65 of our locations with bars and lounges serving alcohol, Our associates delivered a great experience that helped build excitement and buzz for these films. And what happens when you combine Sound of Freedom And Mission Impossible with the opening of Barbie and Oppenheimer in theaters the same week, we had our busiest week since the opening week Star Wars: The Rise of Skywalker in December of 2019. The impressive performance of these films underscored an audience appetite for diverse non superhero narratives, and it was a great reminder to all of us in the entertainment industry of the power of theatrical exhibition and building awareness of great movies.

Speaker 2

I also want to highlight an important example of how our investments in premium large format screens provided a significant Operational advantage that continues to pay dividends for us. Not only do we have a PLF screen at 80% Of our theater locations, we actually have multiple PLFs at 73% of those PLF theaters. This allowed us to play both Barbie and Oppenheimer on 2 or more PLFs in the same location on opening weekend and maximize our PLF gross box office. In addition, because our PLF screens are almost entirely our proprietary UltraScreens and SuperScreens, we had the scheduling flexibility to Split show times in our single PLF locations. In short, we didn't have to choose which film to play on our PLFs and play both.

Speaker 2

As a result, on opening weekend, 39% of our Barbie gross box office And 50% of our Oppenheimer gross box office was on PLF screens. We view this as a significant advantage. And according to comScore data, On opening weekend, our circuit led the industry in gross box office PLF percentage on Barbie by a factor of over 2 times. So that 40% is 2 times better. 40 percent of our Barbie box, 2 times better than the rest of the industry and came in second among all U.

Speaker 2

S. Exhibitors in gross box office PLF As we look ahead to the film slate for the rest of the year, while there's a lot to be excited about, we acknowledge that the writers and actor Strikes have disrupted film production and may impact the future release calendar. While the timing of a resolution And the ultimate impact of the strikes is difficult, if not impossible to handicap. I'd like to share my perspective with you. Here is what this isn't.

Speaker 2

This isn't anyone questioning whether people want to go to the theater anymore, Determined that they're going to watch everything while bolted to their sofa. This isn't. Hollywood is saying that they're shifting movies to streaming Nor suggesting the future is day and date releases. This isn't people locked in their homes and our facilities closed or people concerned to be around one another. What this is, is a labor dispute that will cause some interruptions in supply.

Speaker 2

Does the business on the men need this? No, of Of course not. But we can work through it and it doesn't come close to what we just went through. I guess if we were a company with much higher levels of debt, I might worry a bit more, But we are not. Today, we look around and we see Barbenheimer, a theatrical event that became the only thing in pop culture that people were talking about for weeks and These films once again prove the value of the theatrical piece of the ecosystem many times over.

Speaker 2

Audiences have spoken and they want to go to the movies. Thankfully, this is not a demand problem. It's a supply chain disruption. Of course, the disruption from the strikes is not helpful And we don't yet know what the extent of the impact will be. While there will likely be shifts in the film release calendar, we believe in a short We believe it is a short term dispute that will ultimately be resolved.

Speaker 2

As metaphorically speaking, mom and dad are fighting, but they have no choice but to live in the same house. In the long run, I'm far more encouraged by the examples that Mario, Spider Man, Barbie and Oppenheimer and others provide in illustrating the importance of theatrical to this industry. Shifting to our Hotel and Resorts division, you've seen the segment numbers and Chad shared some additional detail, including the bridge from our reported results To our comparable hotel results following the sale of the Skirvin Hilton late last year. We were happy to see the calendar turn past Memorial Day for it is really the start of our busy summer season. There are a few highlights in the quarter that I'd like to point out.

Speaker 2

Overall, revenue before cost reimbursements at our comparable properties Grew over 7.2% compared to the prior year. We continue to see strong average daily rates and improving Let's see. RevPAR grew at all 7 of our comparable owned hotels with average daily rate growth at 6 of our 7 hotels And occupancy growth at 4 out of 7 hotels resulting in overall RevPAR growth of 9.1%. As Chad mentioned, While we outperformed the normal upper upscale RevPAR growth, we underperformed the RevPAR growth of our competitive sets. As was the case last It was ultimately because occupancy at our hotels recovered faster in 2022 than the competitive hotels in our markets.

Speaker 2

We still feel very good about the performance of our assets in their markets and their ability to take more than their share of the market. Group demand in the quarter continued to increase with weekday and weekend growth increasing our group rooms revenue to approximately 40% Of our total rooms revenue in the Q2 of fiscal 2023 compared to approximately 38% in the Q2 last year. This compares to our pre pandemic group mix of approximately 43% in the Q2 of 2019. Group booking trends remain positive with our group room revenue bookings for the remainder of fiscal 2023 or group pace In the year for the year, excuse me, running approximately 8% ahead of where we were at the same time last year. Group pace for fiscal 2024 is running approximately 7% ahead of where we were at the same time last year for fiscal 2023.

Speaker 2

In addition, banquet and catering pace for the remainder of fiscal 'twenty three and fiscal 'twenty four is similarly running ahead of where we were at this time last year. The Industry outlook for group events remains strong with Noland, an industry provider of data insights on meetings and hospitality, reporting June 2023 meeting and event volume was up 30% over June 2022. Leisure demand remains healthy, particularly on the weekends while showing signs of normalizing the pre pandemic levels On weekdays following record demand in fiscal 2022 with higher weekday demand due to extended leisure stays. Finally, Chad mentioned our investments during the quarter in renovations at our owned hotels. And last quarter, I shared that we completed the guestroom renovation at the Grand Geneva Resort and Spa.

Speaker 2

The finished product was ready just in time for our peak summer season and the customer feedback has been great. In June, our team quickly moved to begin our next major project, the renovation of the Pfister, with the first phase commencing with the meeting space. We are renovating the ballrooms one at a time to minimize the disruption to operations and we completed the renovation of the 130 year old Imperial Ballroom in time for its first Post renovation event just over a week ago and I will tell you the results of restoring this historic ballroom are stunning. And This is just the beginning of what is to come over the next several months at Pfister. Following the renovation of the meeting space this fall and winter, we will renovate the guest rooms in the historic tower of the hotel Followed by a lobby renovation next spring.

Speaker 2

Before we open up the call for questions, I once again thank all the people That works so hard every single day making ordinary days extraordinary for our guests. We talk a lot about the investments that we make in our business. We can never lose sight of the fact that our people are our most important asset and they proved that once again this quarter. With that, at this time, Chad and I would be happy to open the call up for any questions you may have.

Operator

Thank We have the first question from Jim Goss of Barrington Research.

Speaker 3

All right. Thank you. Wondering a couple of things. First, Greg, do you have any sense of how linked the writers and actors strike Actions might be like is one dependent on another or are they totally separate actions at this stage would you say?

Speaker 2

When you say I guess I'm not sure look, let me just start by saying I really don't know What the mechanisms that they're dealing with and how if there's if you're asking about internal linkage, I mean, I can talk about the external impacts. For example, the writers go on strike and all of a sudden there's no late night talk shows. Now there's still the Today Show in the morning, Good Morning America and all of the morning stuff and there's lots of other avenues for actors that were to promote their films when they were out promoting their films. But there was a chance that there's nowhere for the actors to go to promote on late night. Now the actors aren't even promoting their films.

Speaker 2

So, it doesn't matter that there's no late night shows. So now if the late night shows come back, it won't matter. I'll say they sell they announced today that the They're getting back to the table. It has something to do with 100 day force majeure clause. I absolutely I was Googling trying to figure it out.

Speaker 2

I don't even understand it. But It's, you know, because it's getting I

Speaker 3

was just thinking whether or not you, they get solved together Are they just separate issues that have to be coincident?

Speaker 2

Above my pay grade.

Speaker 3

In terms of how they impact you?

Speaker 2

I just don't know.

Speaker 3

Well, okay. A couple of other things. How would you well, What was the impact on your average ticket price per person in July as the Q3 began From this preponderance of, like, I share from PLF. Is it a noticeable impact? I assume it would be.

Speaker 3

Is there a way to quantify it?

Speaker 1

Yes, I would say Jim for us we've had this large PLF footprint and the flexibility That Greg talked about in his remarks in the past. And so if you're comparing to Prior periods and we benefited from having that ability in our prior results. It just Really stood out this quarter because you have 2 big films opening on the same weekend and it gave us that incremental flexibility. I don't have a quantified impact here in July. We're still reviewing the July results.

Speaker 1

But, look, net net, it's favorable.

Speaker 2

But yes, to your point, Chad, our PLF percentage tends to lead the industry in terms of relative performance compared to overall box office. That's not a new impact.

Speaker 3

Okay. And a couple of other things. 1 with the Magical Movie Rewards. The way you structured the $6 $7 pricing, obviously, is sort of pushing people to Join the club. Are you getting a big uptick in subs?

Speaker 3

And are there other key benefits aside from the 20% and the discount, relatively speaking that you are offering with the club at this point because I know you're using that information as data to drive some promotions. So anything else to say about that?

Speaker 2

Those are the 2 key benefits. But there's other stuff. Yes, if you're in the club, you'll see discounts come your way. We use the market for discounts. So there's some as we do screenings and we're getting the club members first.

Speaker 2

And We're always looking for ways to say what are the benefits of being in the club.

Speaker 3

Yes. On the hotel side, I'm sorry.

Speaker 2

Go ahead, Jim. Go ahead.

Speaker 1

No, I was going to say on the question on MMR, we certainly have Seeing an increase in the number of MMR sign ups as a result of the Tuesday changes. I believe the current number is around $5,500,000 and I'll Back on that as we go through the call here, but that's up from roughly about $5,000,000 at the beginning of the year.

Speaker 3

Okay. And on the hotel side, could you walk us through the, like, disruption To save the Pfister and other properties as you renovate them, I'm sure there's never a good time to do those sort of things. But how will there be a way to gauge how it's going to impact near term results as it works its way through the system?

Speaker 2

Look, we're always looking our businesses are seasonal, so we're always looking for ways to minimize that And so we so that we we've got a quantifiable number to say what we are, but We think we can minimize it pretty significantly. So for example, you take the Pfister when it's a really quiet period and we're not renovating every single room at every single time. We're Going floor by floor, we're only doing part of the building. Just like now we did the ballrooms. We only did half the 7th floor Which is where our ballrooms are and get up there and you could use the other ballroom.

Speaker 2

There was always a ballroom available.

Speaker 1

And there's a similar impact From scheduling on the ballrooms and that we try to do this out of peak season and do it around the gala season, so we're not displacing those events. We've done this for a long time. Our team is very good at project management and working with our commercial teams to minimize that impact. I don't have A quantified expected impact from it for the Pfister, but we're doing it at our slowest periods.

Speaker 3

Maybe one last thing then. Do you also implement sort of selective price increases as you go through these renovations So that if somebody wants to stay in one of the newly renovated rooms, they might pay a little bit more, but get that premium aspect? Or is it is there a different aspect to your pricing strategy then?

Speaker 4

No. I mean, we're just

Speaker 2

looking at overall revenue management. You know, how do we, you know, given what the market is and we know what we're, we believe our rooms are all at a certain level. So we're not going to say, oh, well, you can have a good room or a bad room. So we want them at a we all want them at a certain level and then we're just using the The revenue management tools to maximize our performance.

Speaker 3

All right. Jim, just to

Speaker 1

close out on your Jim, just to close out on your earlier question, it was 5,500,000 MMR members at the end of the second quarter, And that compares to around $5,000,000 at the beginning of the year.

Speaker 3

Okay. Thanks very much, Chad. Appreciate it.

Operator

We now have Mike Hickey from The Benchmark Company. You may proceed with your question.

Speaker 5

Hey, Greg, Chad, good morning, guys. Great result. Nice commentary this morning as well. Appreciate all of that. I think I'm good guys.

Speaker 5

Jim asked all my questions, Greg. Just kidding. A few more on top of Jim's. Just curious on July guys, you're seeing some of your You're seeing the numbers for the industry look pretty spectacular. It looks like On a sort of quarter to date, we're sort of up 18%.

Speaker 5

Curious how your theater network is Indexing, obviously, you had some challenges that you illustrated in the second half. I'm curious if you feel like you're back to pace with the industry here And how you're thinking about momentum, you see this sort of Bob and Hammer effect and if you think that there's going to be follow on Momentum for additional films coming out and if you think that's a motivation maybe for the studios to stick to plan here in terms of The pipeline for the remainder of the year versus some movement given the strike.

Speaker 1

Yes. I'll take the first part and then I'll let Greg comment on the second part. Look, we believe we're getting Our share and with the benefit of our PLFs that we covered on the call, more than our share A box office on the 2 big July films and really all of those films, These are films that have played really well in the Midwest as well. And we had Record attendance the week of the premiere of both of those films. We had over 1,100,000 people come through the doors From Friday to Thursday on opening weekend for the film.

Speaker 1

So the indications are we're getting our share and our participation in the box office.

Speaker 2

As for what the studios are going to do, I don't have a clue what they're going to do. I would like to hope But they're sitting there saying, wow, what that what's going on is pretty by the way, we're not done. I mean, we're all focused on Barbenheimer, but I mean, the sound of freedom, they're going, wow. I mean, you're a rival executive saying, what was where did that come from? And then We've got Teenage Mutant Ninja Turtles about to open up and that looks like it's going to be really strong.

Speaker 2

There's still some strong films. So they're looking around and we're see I mean, but this last thing with Barbie, not the first time it's happened. And it doesn't, I don't want to overstate its value to the industry and yet it does just highlight that what can happen with theatrical really good marketing. You got to give it to the Warner Brothers gang. I mean they marketed this thing beautifully.

Speaker 2

They really I mean they just got People everywhere focused on it and talking about it. It's been going on for at least like a month. It doesn't seem to be slowing down. You don't get that anywhere else. And so I hope the other ones are looking around saying, if we can do it, we will.

Speaker 2

I just don't know what They're not inviting me to the meetings to discuss strategy unfortunately.

Speaker 5

Greg, how impactful was your Barbie promotion do you think? You're kind of a legend now

Speaker 2

Any idea what you are talking about? And because most people under over the age of 17 never see that. So but I will tell you, look, we've leveraged Our people, our social media, we tried social media through lots of different things To get to leverage social media to help build awareness for our business, we all want to try and sell in addition to having the studio do the marketing. And our people who in our social media group, especially the ones who are focused on the TikTok stuff, they have tapped into it. And I would argue that of all the exhibitors for Sure.

Speaker 2

We have got the most unique approach to it. I will pretty much do whatever they tell me to do because when I go Our big one is this one word rep. It will have a 1000000 views. And so for a chain with of our size to get things that get Anywhere from a 500,000 to a 1000000 views on stuff we put up, that's got to be beneficial to our business. And so I will keep doing it If it will get the turnstile spinning.

Speaker 5

Nice. Yes. As we continue to mute Ninja Turtles, Greg, Meg 2, The Nun And maybe Trolls band together would be good promo opportunities for you. I guess last question. You guys were early on your dividend.

Speaker 5

That was a great testament to Return to your business, strong cash flows coming out of obviously that difficult stretch with COVID, just curious and obviously there's still some potential disruptions here, but obviously nothing like you've been through. Curious how you're thinking about The dividend here moving forward. And also, it looks like your CapEx is down a bit this Curious how you're thinking about buyback or debt reduction or plans, I guess, generally with your capital guys? Thanks.

Speaker 1

Yes. Thanks for the question, Mike. Look, the year has been trending really nicely along what we And now we have a new event that's created some near term uncertainty, but point taken. We're feeling really good about the balance sheet. And as we look at our capital investment in the business, yes, we have some major projects going on in the hotel business.

Speaker 1

And the push the pull down of the CapEx guidance for the year doesn't mean that the projects go away. It's really a timing shift in the So we're still focused on some of those internal investments. And then also, although we haven't actioned anything yet, You're working on opportunities for inorganic investments as those become available, which we don't control the timing of, but we want to be ready for. So then we think about the dividend and it's an ongoing discussion that we're going to continue to revisit each quarter. So stay tuned.

Speaker 2

But I guess I'll add that the way we are looking at it and we are every quarter we're looking at it and we're thinking about where we should go with it. Although we look at it on a quarterly basis And we talk about what's happening right now with this work disruption. What we really are looking at is we want to look at the next 3 years in the total and say, okay, how do comfortably We don't want to be guided by we've said this a 1000000 times. We don't want to be guided by a quarterly by quarterly issues Because if we did that, I mean, we're going to go crazy. This is, as we've said a million times, we're in a straight line.

Speaker 2

We zig around. We get a little forward. We can move a little back. And then but overall, we're moving forward.

Speaker 5

Chad, just a follow-up on that inorganic comment. Can you add any color there? Is that more, I think, kind of M and A On the theater side, are you starting to see more opportunities there? Is it just sort of your comfort level now given the rebuilding strength in your business and your forward

Speaker 1

Look, we're seeing a few things that we're taking a look at, Nothing to announce today, but you do start to get a better picture long term of what the pipeline looks like and things stabilizing. We'll move on those things as opportunities become available, but nothing right now.

Speaker 2

All right. Thanks guys. Good bye.

Operator

Thank you. We now have Eric Wold with B. Riley. Please go ahead when you're ready.

Speaker 6

Thank you. Good morning, guys. I only have 2 questions. I'm going to bring down the average questions per caller pretty dramatically In a second. So I guess

Speaker 4

two things.

Speaker 6

1, on the last question You made a chat around with the CapEx and then push out some hotel projects. Any more details on those? Are those So please be evaluated, so they may not be pushing the 24, they may not happen at all. Are they definitely pushing the 24? Are those related to The pips that you're considering on a couple of hotels, any details around those?

Speaker 1

Yes. It does relate to a pip on One of the owned hotels. And it really is just us continuing to evaluate trying To make the returns make sense and make sure that strategically as we think about the portfolio that This is the right move, and then get the right local incentives to the extent that Tax credits or other things are available for us. So we're working through it. It takes time, and it's a significant investment.

Speaker 1

So We want to be disciplined about it. And just because of the diligence that we're doing, it is something that's not going to get done this year. I know it's certainly an area of interest, and we'll continue to provide updates on it as we go. But right now, it's looking like that's going to be 2024.

Speaker 6

Is there a chance that it's not 24 not at all or are you committed to the project in some form?

Speaker 1

Yes. I mean, there is that chance. We are, as I said, we're trying to evaluate it and get the math to make And get comfortable with the risk around the project. And we may conclude that there's a different strategic alternative that may make more sense. So it's Obviously, it's something that we're spending a lot of time on to make sure that we get it right.

Speaker 1

And there are a number of different paths that this could go.

Speaker 6

Got it. And then just last question on labor. Maybe just update us on the labor situation in both segments. What are you seeing now? What kind of wage trends for theaters and hotels?

Speaker 6

And then where would you say you are relative to what you would consider kind of Full employment at an average theater and an average hotel.

Speaker 1

Yes. So the general labor environment is sort of a similar feel to what we saw last Quarter in that the wage pressure has moderated a bit and though it certainly is still there in call kind of the mid single digit wage increase And availability of labor, we're able to fill those positions more easily. People are showing up instead of no shows after In the hotel business, we're operating the business with about 90% of The staffing or the headcount that we had pre pandemic, it feels like it's stabilizing around there, and We're really focused on getting the customer service levels back up to deliver the level of service at our Offer upscale properties that our customers expect and that is commanded by the rates that we're charging. So that continues to be an area of focus And doing more with less. But theaters, it's there's at times so much variability from peak to trough in the staffing from week to week, Particularly during our summer season, but that's got a similar feel to it.

Speaker 1

We're getting the heads That we need, there's some weeks where there's pinch points, but it's nothing like what we saw last year.

Speaker 6

Perfect. Thank you both. Appreciate it.

Operator

We now have Chris Potter of Northern Border Investments.

Speaker 7

Hey, guys. Thanks. It's great to see how well the Two businesses are doing. I had a question about the convertible notes. And almost all of the significant Short interest in the stock happened immediately after you issued those notes in early 2020 or late 2020, should I say.

Speaker 7

And since then, you can see the short interest rise and fall as the share price Approaches or falls below the conversion price of those notes. And it's obvious that it's The convert holders hedging out their equity risk. My point is that the convert is the convert seems to be a serious It seems to put serious pressure on the stock price as it almost always does with small companies and illiquid share structures. So I realize that you can't extinguish or redeem those notes Early, and maybe that's not even your desire to do so, but you could certainly make it more painful for the shorts and less desirable to be short By raising your dividend. So I guess it's not really a question, but more of a suggestion from a long term optimistic about your prospect shareholder.

Speaker 1

Yes, Chris, I appreciate the comments and the feedback. We're certainly aware of the dynamic that we get in the capital structure as a result of the convert. And At the moment, it's not our top priority with the capital structure, but it's something that we as we get closer to that maturity date, we continue to think about What that ultimate refinancing looks like. And as I said earlier, with respect to the dividend, And Greg commented it's an ongoing evaluation, but understand the point.

Speaker 7

And if you permit me to ask one other question. When you consider pricing trends in your hotel business and all of the improvements you've made in the last few years and All the improvements that are going to accrue as a result of your current capital program, is there anything And you can say about what the revenue generating capacity of your hotel business will be in, say, 12 months Relative to where it was in 2019?

Speaker 2

I would argue that's more market dependent than renovation dependent. I mean, It's because a lot of what we're doing is work that just happened that happened as part of the reinvestment cycle that we've extended because we've got behind. Sorry, it's catch up capital investment. Yes, it does allow us to continue to lead our markets And to be aggressive, but I'm not sure I can put a percentage and say, okay, but this is going to really propel us at a bigger number because again, we're trying to We're looking at it and say we don't do this, what will happen?

Speaker 1

Right. I was just going to say I think a bit more as a Defensive investment of our market leading positions for these hotels to keep them fresh to command market leading rates And it's more maintenance capital, but it just happens in big cycles over a longer period of time. And we happen to be In a big part of the cycle right now with a few of our properties, really because as Greg just said, some of this was deferred due to the pandemic.

Speaker 7

Okay. Thanks, guys.

Operator

We now have Andrew Shapiro of Lonsdale.

Speaker 4

Hi. Thank you. Good morning, guys. Just a few questions. You mentioned closing some underperforming theaters.

Speaker 4

Were these money losers That will improve cash flow bottom line or just low cash flow generators that will improve your ROI metric?

Speaker 1

They were actually locations that are were cash flow negative. So these Some of our smaller locations and locations where maybe we had other presence. It's not I'll just tell you, Andrew, it's not game changing to The overall EBITDA of the division, it's accretive, but it's these weren't huge cash flow losers.

Speaker 4

Yeah. No, I appreciate. I was just trying to understand the cutoffs or thresholds. And along with that capital deployment, the governor Cinema exhibitors, you know, you and Reading and Cinemark and AMC don't didn't qualify for that grant money. But with that grant money now drying up, are you seeing some cinema acquisition opportunities as of yet?

Speaker 2

There's been a little bit of we've heard of a little bit of activity, but and people there's some stuff going on. It's not Earth changing and nothing. I don't think there wasn't there's one I know of that I wouldn't say is a lot of really high quality,

Speaker 4

But So not a big wave yet for people who are going to wind up and Help consolidate this industry that's still fragmented?

Speaker 2

Not yet.

Speaker 4

Is that right? Okay. And then I'm looking forward to seeing your TikTok. But With respect to promotion, obviously, the lack of promotion, it did impact Indiana Jones and Mission Impossible Somewhat. And frankly, Barbenheimer might even be have become bigger if there was Promotion.

Speaker 4

Are there things that both Marcus And more importantly, NATO left the National Cinema Day or National Cinema Week Ideas that were done on short notice last year, but with more advanced notice, I don't think the industry should roll it out During the success of Barbenheimer, but as things start slowing down end of August, is NATO Thinking of doing something kind of industry wide for a promotion and alternatively, Is there any talk among amongst the studios who choose to release their movies in theaters but Don't get to benefit from the promotion of their actors to potentially provide rent breaks to the exhibitors that would be tied to Your local promotional efforts?

Speaker 2

It's a good idea. I hope you send it to him. No, I don't. We haven't we haven't we aren't even there yet because of

Speaker 4

the If you have a direct line to them, I don't. Yeah. Yeah. If you have

Speaker 2

a direct line to

Speaker 4

them, I don't. So if you like the idea, You should definitely feed it into them.

Speaker 2

The but we don't have we're not there yet with that. There hasn't been There hasn't been enough movement yet at this point. And The issue look, we're trying to push them to be marketing more. I guess if things are a little cyclical, I think one of the things that happened in the streaming, one of the things they thought was the allure of streaming was they wouldn't have to market individual movies. And So probably some of that muscle strength has need to be a little more reinvigorated As we go back to saying what really theatrical matters and it's a really good marketing piece for all the ancillary markets as well.

Speaker 2

Personally, I can't I will speak more to what's going on inside of our company. And we've had a very big Push on showmanship and that's what we call promoting in the theaters and We in the last year, I would say under really with Mark Graham's coming on and focusing and sort of bringing back Some of the old playbook. We've been very focused on trying to get those get activities inside the theaters. So the Barbie blowout parties we did, Things like that around any kind of our event, special drinks for things. I've seen speaking of Indiana Jones, I was in one of our theaters and there's an Indiana Jones display of like Archaeological stuff is trying to create a more fun atmosphere that we call showmanship and we've had a big push on that and I'm seeing the benefits of it As we've gone on as of late.

Speaker 2

And that's as for the TikTok, it's just another example of it. It's the Marcus Leaders TikTok, Mine really doesn't have much on it, but the market leaders which they've done a great, I'd say it again, they've done a fantastic job.

Speaker 3

And

Speaker 4

I think some of the feedback from the National Cinema Day Was that it was kind of sprung on with short notice and that with some advanced planning, it could have been or be a much bigger Activity, have you heard anything via NATO about Advanced planning for doing something this time with greater strategic thought?

Speaker 2

Look, NATO will announce whatever they're going to announce whenever they're going to on their schedule. Look, we're always talking to Naida about what can we do to promote the industry and continue to rebuild this business and I'll leave it at that. Okay. Great. Well, thank you.

Operator

Thank you. At this time, It appears there are no questions. I'd like to turn the call back to Mr. Paris for any additional or closing comments.

Speaker 1

Great. Thank you. We would like to thank you once again for joining us today. We look forward to talking with you again in early November when we release our fiscal 2023 3rd quarter results. Until then, thank you and have a good day.

Operator

Thank you. This does conclude today's call. You may now disconnect your

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