NASDAQ:RMCF Rocky Mountain Chocolate Factory Q2 2025 Earnings Report $1.29 +0.00 (+0.01%) Closing price 04/17/2025 03:59 PM EasternExtended Trading$1.25 -0.04 (-2.71%) As of 04/17/2025 04:05 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Earnings History Rocky Mountain Chocolate Factory EPS ResultsActual EPS-$0.11Consensus EPS N/ABeat/MissN/AOne Year Ago EPSN/ARocky Mountain Chocolate Factory Revenue ResultsActual Revenue$6.38 millionExpected RevenueN/ABeat/MissN/AYoY Revenue GrowthN/ARocky Mountain Chocolate Factory Announcement DetailsQuarterQ2 2025Date10/15/2024TimeN/AConference Call DateTuesday, October 15, 2024Conference Call Time5:00PM ETUpcoming EarningsRocky Mountain Chocolate Factory's Q4 2025 earnings is scheduled for Wednesday, June 11, 2025Conference Call ResourcesConference Call AudioConference Call TranscriptPress Release (8-K)Quarterly Report (10-Q)Earnings HistoryCompany ProfilePowered by Rocky Mountain Chocolate Factory Q2 2025 Earnings Call TranscriptProvided by QuartrOctober 15, 2024 ShareLink copied to clipboard.There are 4 speakers on the call. Operator00:00:00Good evening, ladies and gentlemen. Thank you for standing by. Welcome to today's conference call to discuss Rocky Mountains Chocolate Factory's Financial Results for the Fiscal Second Quarter 2025. At this time, all participants are in a listen only mode. As a reminder, this conference is being recorded. Operator00:00:20Joining us on the call today is the company's Interim CEO, Jeff Geygan and CFO, Carrie Katz. Please be advised this conference call will contain statements that are considered forward looking statements under the Private Securities Litigation Reform Act of 1995. These forward looking statements are subject to certain known and unknown risks and uncertainties as well as assumptions that can cause actual results to differ materially from those reflected in these forward looking statements. These forward looking statements are also subject to the other risks and uncertainties that are described from time to time in the company's filings with the SEC. Please do not place undue reliance on these forward looking statements, which are being made only as of the date of this call. Operator00:01:11Except as required by law, the company undertakes no obligation to publicly update or revise any forward looking statements. The company's presentation also includes certain non GAAP financial measures, including adjusted EBITDA, as supplemental measures of performance of the business. All non GAAP measures have been reconciled to the most directly comparable GAAP measures in accordance with SEC rules. You will find reconciliation tables and other important information in the earnings press release and Form 8 ks furnished to the SEC earlier today, which are currently available on the company's EDGAR page on the SEC's website and will be available on the company's Investor Relations section of its website within approximately 24 hours after this call has ended. And now, I would like to turn the call over to the company's insurance CEO, excuse me, Jeff Gagan. Operator00:02:09Jeff, please go ahead. Speaker 100:02:11Thank you and good evening. This quarter we made strides in executing our multi year strategic plan. As I mentioned on our last call, we've been focused on several critical areas, strengthening the company's liquidity, rebuilding a strong executive team and laying a solid foundation for sustainable growth and profitability. Today we'll be providing updates on these initiatives and sharing details about additional progress across the organization. Let's begin with new store openings. Speaker 100:02:41As we mentioned last quarter, we're targeting new stores across various strategic markets beginning next month with our 1st new store opening in Edmond, Oklahoma. In addition, we're in the process of finalizing lease and franchise agreements for another 3 locations, which we expect to announce soon. We have a growing pipeline of additional sites and qualified operators. These expansion efforts underscore our commitment to scaling the business and bringing the Rocky Mountain Chalket Factory experience to more communities across the United States. In this vein, we're pleased to share that Rocky Mountain Chocolate Factory has been included in the Franchise 400 for 20.24 by the Franchise Times. Speaker 100:03:25This recognition reinforces our position as a leader in the premium chocolate category and highlights the attractiveness of our model for franchisees. Turning to our company rebrand, I'm able to report that we're nearing completion with 90% plus of the process now behind us. We also expect to finalize the new RMCF store design very soon. This is a major step for us as it further enables our sales team to drive new franchise interest with mock ups of our new store design and branding. We're targeting the rebrand launch before the end of the year and look forward to unveiling our work to redefine our brand and elevate the in store experience for our customers. Speaker 100:04:09With the holiday season quickly approaching, we're carefully managing our inventory to meet the demands of each RMCF franchisee. Our focus is on prioritizing fulfillment to our network to ensure every franchisee has the product they need to maximize sales during this important peak season. Our franchisees are central to our growth strategy. They're the lifeblood of our company. We're continuing to improve our order fulfillment rates across the network and working closely with our franchisees to provide an improved experience helping stores to increase sales and improve profitability. Speaker 100:04:46One example of our improved collaboration with the network is the recently formed Franchisee Product Innovation Group or FIG, a group composed of Rocky Mountains product development team and a handful of our most creative and innovative franchisees who work together sharing new product ideas and trends across the industry specifically focused on developing innovative product for all of our franchisees and customers. Although it's early in the process of introducing new product to the network, this group is creating a valuable source of inspiration for our product development team and incorporate a variety of new flavors, colors and packaging ideas. We look forward to sharing updates as these product innovations go live in the future. On the personnel front, we've implemented several key strategic changes. During the quarter, we increased hourly wages at the factory for our vitally important production workers, which immediately helped to both attract and retain the talent necessary to ensure our daily operations run consistently with minimal downtime. Speaker 100:05:52Historically, we've contended with high employee turnover at the factory. The constant starts and stops with hiring and training was detrimental to factory utilization levels. We want to ensure we have the best talent in the Durango area working at our factory and equally important, we need to incentivize employees to remain employed after we spend time and resources training them within our system. This change will help increase ROI on our human capital investment over time. At the corporate level, we were excited to welcome Carrie Cass, our new CFO in August. Speaker 100:06:28She brings deep experience in finance and business strategy as well as a strong track record of leadership. She's positioned to play an important role in advancing our growth initiatives, managing our continued cost control efforts and reinforcing the principles of our improved operational discipline. As I mentioned earlier, improving the company's liquidity position has been essential to executing our multi year strategic plan. Earlier this month, we announced a new $6,000,000 3 year credit facility with a group of investors led by one of our board members, Steve Craig. This facility enabled us to retire our previous $4,000,000 credit facility while providing additional capital for investment in equipment, machinery, inventory and our strategic growth initiatives. Speaker 100:07:17With an eye toward early 2025, we're gearing up to deploy a new ERP system that will dramatically improve our approach to business integration and data reporting across all departments, a much needed condition to allow for accelerated growth and more intelligent decision making. This strategic initiative is focused on boosting operational efficiencies and streamlining processes throughout our organization. The new system will integrate key business functions such as finance, inventory management, procurement, logistics, production scheduling, franchise development and support. This integration will also provide for greater visibility into our operations, minimizing manual process errors and enhancing decision making capabilities with real time actionable data, so we can adapt more quickly to changing market dynamics. 2 other key initiatives for fiscal 2025 include the rollout of a customer loyalty program and e commerce strategy. Speaker 100:08:19Today our loyalty program is active in just 21 stores, a small fraction of our total store network. We're working closely with RMCF's business consultants to ensure smooth and consistent implementation across the network. We're making good progress during this transitional phase and look forward to sharing more updates in the future. Our e commerce sales channel is an important driver of our revenue growth plan. We've set up an e commerce sales team as an independent unit of our business similar to a company owned store. Speaker 100:08:48We're laying the foundation to create a large e commerce presence that will seamlessly integrate with and complement our physical store locations, all designed to drive traffic from our website to brick and mortar locations. We're managing our e commerce business with the intent of increasing store level traffic. It's still early to share complete details about our plan for this initiative, but you should know we expect e commerce to be an important contributor to revenue growth and profitability in the future. In summary, we're starting to see increased momentum across the business from new store openings and brand enhancements to operational and personnel improvements. We're encouraged by visible improvement occurring both within the company and across our network of franchisees as we continue to develop our path forward and execute our long term strategy. Speaker 100:09:38We're intensely focused on making sound decisions today that will lead to creating long term value for all of our shareholders. With that said, I'll now turn it over to our CFO, Carrie Cass to walk you through fiscal Q2 financial results. Speaker 200:09:55Thank you, Jeff. I'm thrilled to join Rocky Mountain Chocolate Factory and to work alongside this talented team as we focus on driving growth and delivering value to our shareholders. Moving on to our fiscal Q2 2025 results. Unless otherwise stated, all comparisons are on a year over year basis. Total revenue for the quarter was $6,400,000 compared to $6,600,000 in the same period last year. Speaker 200:10:23Product sales were $4,900,000 compared to $5,000,000 last year and franchise and royalty fees were essentially flat at $1,500,000 The total product and revenue and retail gross profit was $600,000 compared to $400,000 with gross profit improving to 11.5% compared to 7.7%. The increase in gross margin was primarily attributed to price increases and improved operating efficiencies. Total costs and expenses improved to $7,300,000 compared to $7,600,000 in the from a year ago. Net loss for the quarter was $700,000 or 0 point 1 $1 per share compared with the loss of $1,000,000 or 0.16 percent or $0.16 per share in fiscal quarter 2 of 2024. Turning to the balance sheet. Speaker 200:11:20We ended the fiscal second quarter with a cash balance of $1,000,000 compared to 2,100,000 at February 29, 2024. We also ended the fiscal quarter with total inventories of $6,100,000 compared to $4,400,000 at February 29, 2024, which reflects our strategic buildup of inventory at the factory to ensure we are well positioned to meet the needs of our franchisees during the important holiday season. As of October 31, 2024, we had $3,500,000 outstanding on our line of credit and remained free of long term debt. This compares to $1,300,000 outstanding on our line of credit at February 29, 2024. As Jeff mentioned earlier, subsequent to the quarter end, we entered into a $6,000,000 credit facility, which has enabled us to retire our previous line of credit. Speaker 200:12:18This concludes our prepared remarks. We'll be glad to answer any questions you have at this time. Lisa, back to you. Operator00:12:27Thank At this time, there are no questions in the queue. I would like to turn the call over to the company's Investor Relations Advisor, Sean Manzuri. Please go ahead. Speaker 300:13:02Thank you, Lisa. While we're waiting for a live Q and A to build up here, we would like to address some questions that have come in via email over the past week. So kicking things off, Jeff, Carey, have you seen any measurable improvements in operational efficiency since increasing employee wages at the factory level? Speaker 100:13:22Yes. Hey, Sean, this is Jeff. Thank you. It's a little bit early to tell as we've just recently implemented this, but I can say that the level of retention is dramatically higher than what it had been historically. So we're very encouraged by that improvement. Speaker 100:13:43And adding to my comments from earlier, having well trained and employees that report to work on a timely basis that allow us to run all of our production lines is essential to our achieving our production goals. Speaker 300:14:00Excellent. And this one actually came in during the call. With 90% to 95% of the rebranding process complete, how do you expect the new brand and store design to affect customer engagement and franchisee interest? Can you share any early feedback from the rebranding efforts? Speaker 100:14:19Well, I don't want to let the cat out of the bag. We've spent an awful lot of time and money in this initiative. It's taken a great amount of effort. We will be rolling that out shortly. I think everyone will be excited with what we've come up with. Speaker 100:14:35I know the team internally who's looked at it has reacted very favorably. Speaker 300:14:42Great. You mentioned targeting new store openings across 8 strategic markets. How do you prioritize these markets And what specific factors are you considering when selecting new store locations? How do you foresee these openings impacting overall revenue growth in fiscal 2025? Speaker 100:15:00Yes, Terry. Good question. Let me answer the latter part first. It takes time to identify the proper site, identify the right operator. Some of those operators are existing franchisees, so we know them well. Speaker 100:15:16But then it takes time to actually put it get a store up and running. So as far as the impact for fiscal 2025, which ends on February 28, I wouldn't see a significant amount of revenue growth from brand new stores. The revenue growth opportunity is really from existing stores increasing sales as well as e commerce, which can be turned on very quickly. We have 147 stores across 36 states in the United States. One of the challenges we face is logistics that is getting product to the stores on a timely basis. Speaker 100:15:50I've said to our new store development department and they are actually an excellent group. And if you look at the map where we have all these pins which are where our stores are located, the best location is going to be between 2 pins because that means I already have a truck going from Site A to Site B. If we can put something in between, that would be great. In the scheme of things, about 80% of our stores are west of the Mississippi. So there's really virgin territory for us east of the Mississippi where we already have a presence more so in the Southeast, somewhat in the Midwest, but very little in the Northeast. Speaker 100:16:28So in terms of where you could identify obvious opportunity, you think Boston, New York, Philly, DC and then you start to come down to Atlanta, which are obviously key areas for us, dense population, all the feedback from the few stores that we have out there is very good. So we think there's great opportunity for us in those areas specifically. But Kara Conklin who heads our franchise development team has a keen eye on developing the right locations with the right operators. So we're very encouraged by the pipeline of prospective locations and operators that we have developing. Speaker 300:17:08Thanks, Jeff. That concludes the Q and A we received via email. Operator, back to you. Operator00:17:16Thank you. Thank you all for participating in today's call. You may hang up your phone lines now. And everybody, have a wonderful day.Read morePowered by Conference Call Audio Live Call not available Earnings Conference CallRocky Mountain Chocolate Factory Q2 202500:00 / 00:00Speed:1x1.25x1.5x2x Earnings DocumentsPress Release(8-K)Quarterly report(10-Q) Rocky Mountain Chocolate Factory Earnings HeadlinesSpring flavors and Easter treats at Rocky Mountain Chocolate FactoryApril 10, 2025 | msn.comRocky Mountain Chocolate appoints Quinn to board of directorsMarch 14, 2025 | markets.businessinsider.comThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.April 18, 2025 | Paradigm Press (Ad)Rocky Mountain Chocolate Factory Appoints Brian Quinn to Its Board of DirectorsMarch 13, 2025 | globenewswire.comIs Rocky Mountain Chocolate Factory Inc. (NASDAQ:RMCF) the Best Chocolate Stock to Buy According to Hedge Funds?February 11, 2025 | msn.comPaid For By; Rocky Mountain Chocolate Factory - Say I Love You with ChocolateFebruary 8, 2025 | msn.comSee More Rocky Mountain Chocolate Factory Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like Rocky Mountain Chocolate Factory? Sign up for Earnings360's daily newsletter to receive timely earnings updates on Rocky Mountain Chocolate Factory and other key companies, straight to your email. Email Address About Rocky Mountain Chocolate FactoryRocky Mountain Chocolate Factory (NASDAQ:RMCF), together with its subsidiaries, operates as a confectionery franchisor, manufacturer, and retail operator. It operates through Franchising, Manufacturing, Retail Stores, and Other segments. The company produces approximately 400 chocolate candies and other confectionery products, including clusters, caramels, creams, toffees, mints, and truffles; and offers 15 varieties of caramel apples and other products that are prepared in individual stores, as well as provides ice cream, coffee, and other sundries. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.View Rocky Mountain Chocolate Factory ProfileRead more More Earnings Resources from MarketBeat Earnings Tools Today's Earnings Tomorrow's Earnings Next Week's Earnings Upcoming Earnings Calls Earnings Newsletter Earnings Call Transcripts Earnings Beats & Misses Corporate Guidance Earnings Screener Earnings By Country U.S. Earnings Reports Canadian Earnings Reports U.K. Earnings Reports Latest Articles Archer Aviation Unveils NYC Network Ahead of Key Earnings Report3 Reasons to Like the Look of Amazon Ahead of EarningsTesla Stock Eyes Breakout With Earnings on DeckJohnson & Johnson Earnings Were More Good Than Bad—Time to Buy? 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There are 4 speakers on the call. Operator00:00:00Good evening, ladies and gentlemen. Thank you for standing by. Welcome to today's conference call to discuss Rocky Mountains Chocolate Factory's Financial Results for the Fiscal Second Quarter 2025. At this time, all participants are in a listen only mode. As a reminder, this conference is being recorded. Operator00:00:20Joining us on the call today is the company's Interim CEO, Jeff Geygan and CFO, Carrie Katz. Please be advised this conference call will contain statements that are considered forward looking statements under the Private Securities Litigation Reform Act of 1995. These forward looking statements are subject to certain known and unknown risks and uncertainties as well as assumptions that can cause actual results to differ materially from those reflected in these forward looking statements. These forward looking statements are also subject to the other risks and uncertainties that are described from time to time in the company's filings with the SEC. Please do not place undue reliance on these forward looking statements, which are being made only as of the date of this call. Operator00:01:11Except as required by law, the company undertakes no obligation to publicly update or revise any forward looking statements. The company's presentation also includes certain non GAAP financial measures, including adjusted EBITDA, as supplemental measures of performance of the business. All non GAAP measures have been reconciled to the most directly comparable GAAP measures in accordance with SEC rules. You will find reconciliation tables and other important information in the earnings press release and Form 8 ks furnished to the SEC earlier today, which are currently available on the company's EDGAR page on the SEC's website and will be available on the company's Investor Relations section of its website within approximately 24 hours after this call has ended. And now, I would like to turn the call over to the company's insurance CEO, excuse me, Jeff Gagan. Operator00:02:09Jeff, please go ahead. Speaker 100:02:11Thank you and good evening. This quarter we made strides in executing our multi year strategic plan. As I mentioned on our last call, we've been focused on several critical areas, strengthening the company's liquidity, rebuilding a strong executive team and laying a solid foundation for sustainable growth and profitability. Today we'll be providing updates on these initiatives and sharing details about additional progress across the organization. Let's begin with new store openings. Speaker 100:02:41As we mentioned last quarter, we're targeting new stores across various strategic markets beginning next month with our 1st new store opening in Edmond, Oklahoma. In addition, we're in the process of finalizing lease and franchise agreements for another 3 locations, which we expect to announce soon. We have a growing pipeline of additional sites and qualified operators. These expansion efforts underscore our commitment to scaling the business and bringing the Rocky Mountain Chalket Factory experience to more communities across the United States. In this vein, we're pleased to share that Rocky Mountain Chocolate Factory has been included in the Franchise 400 for 20.24 by the Franchise Times. Speaker 100:03:25This recognition reinforces our position as a leader in the premium chocolate category and highlights the attractiveness of our model for franchisees. Turning to our company rebrand, I'm able to report that we're nearing completion with 90% plus of the process now behind us. We also expect to finalize the new RMCF store design very soon. This is a major step for us as it further enables our sales team to drive new franchise interest with mock ups of our new store design and branding. We're targeting the rebrand launch before the end of the year and look forward to unveiling our work to redefine our brand and elevate the in store experience for our customers. Speaker 100:04:09With the holiday season quickly approaching, we're carefully managing our inventory to meet the demands of each RMCF franchisee. Our focus is on prioritizing fulfillment to our network to ensure every franchisee has the product they need to maximize sales during this important peak season. Our franchisees are central to our growth strategy. They're the lifeblood of our company. We're continuing to improve our order fulfillment rates across the network and working closely with our franchisees to provide an improved experience helping stores to increase sales and improve profitability. Speaker 100:04:46One example of our improved collaboration with the network is the recently formed Franchisee Product Innovation Group or FIG, a group composed of Rocky Mountains product development team and a handful of our most creative and innovative franchisees who work together sharing new product ideas and trends across the industry specifically focused on developing innovative product for all of our franchisees and customers. Although it's early in the process of introducing new product to the network, this group is creating a valuable source of inspiration for our product development team and incorporate a variety of new flavors, colors and packaging ideas. We look forward to sharing updates as these product innovations go live in the future. On the personnel front, we've implemented several key strategic changes. During the quarter, we increased hourly wages at the factory for our vitally important production workers, which immediately helped to both attract and retain the talent necessary to ensure our daily operations run consistently with minimal downtime. Speaker 100:05:52Historically, we've contended with high employee turnover at the factory. The constant starts and stops with hiring and training was detrimental to factory utilization levels. We want to ensure we have the best talent in the Durango area working at our factory and equally important, we need to incentivize employees to remain employed after we spend time and resources training them within our system. This change will help increase ROI on our human capital investment over time. At the corporate level, we were excited to welcome Carrie Cass, our new CFO in August. Speaker 100:06:28She brings deep experience in finance and business strategy as well as a strong track record of leadership. She's positioned to play an important role in advancing our growth initiatives, managing our continued cost control efforts and reinforcing the principles of our improved operational discipline. As I mentioned earlier, improving the company's liquidity position has been essential to executing our multi year strategic plan. Earlier this month, we announced a new $6,000,000 3 year credit facility with a group of investors led by one of our board members, Steve Craig. This facility enabled us to retire our previous $4,000,000 credit facility while providing additional capital for investment in equipment, machinery, inventory and our strategic growth initiatives. Speaker 100:07:17With an eye toward early 2025, we're gearing up to deploy a new ERP system that will dramatically improve our approach to business integration and data reporting across all departments, a much needed condition to allow for accelerated growth and more intelligent decision making. This strategic initiative is focused on boosting operational efficiencies and streamlining processes throughout our organization. The new system will integrate key business functions such as finance, inventory management, procurement, logistics, production scheduling, franchise development and support. This integration will also provide for greater visibility into our operations, minimizing manual process errors and enhancing decision making capabilities with real time actionable data, so we can adapt more quickly to changing market dynamics. 2 other key initiatives for fiscal 2025 include the rollout of a customer loyalty program and e commerce strategy. Speaker 100:08:19Today our loyalty program is active in just 21 stores, a small fraction of our total store network. We're working closely with RMCF's business consultants to ensure smooth and consistent implementation across the network. We're making good progress during this transitional phase and look forward to sharing more updates in the future. Our e commerce sales channel is an important driver of our revenue growth plan. We've set up an e commerce sales team as an independent unit of our business similar to a company owned store. Speaker 100:08:48We're laying the foundation to create a large e commerce presence that will seamlessly integrate with and complement our physical store locations, all designed to drive traffic from our website to brick and mortar locations. We're managing our e commerce business with the intent of increasing store level traffic. It's still early to share complete details about our plan for this initiative, but you should know we expect e commerce to be an important contributor to revenue growth and profitability in the future. In summary, we're starting to see increased momentum across the business from new store openings and brand enhancements to operational and personnel improvements. We're encouraged by visible improvement occurring both within the company and across our network of franchisees as we continue to develop our path forward and execute our long term strategy. Speaker 100:09:38We're intensely focused on making sound decisions today that will lead to creating long term value for all of our shareholders. With that said, I'll now turn it over to our CFO, Carrie Cass to walk you through fiscal Q2 financial results. Speaker 200:09:55Thank you, Jeff. I'm thrilled to join Rocky Mountain Chocolate Factory and to work alongside this talented team as we focus on driving growth and delivering value to our shareholders. Moving on to our fiscal Q2 2025 results. Unless otherwise stated, all comparisons are on a year over year basis. Total revenue for the quarter was $6,400,000 compared to $6,600,000 in the same period last year. Speaker 200:10:23Product sales were $4,900,000 compared to $5,000,000 last year and franchise and royalty fees were essentially flat at $1,500,000 The total product and revenue and retail gross profit was $600,000 compared to $400,000 with gross profit improving to 11.5% compared to 7.7%. The increase in gross margin was primarily attributed to price increases and improved operating efficiencies. Total costs and expenses improved to $7,300,000 compared to $7,600,000 in the from a year ago. Net loss for the quarter was $700,000 or 0 point 1 $1 per share compared with the loss of $1,000,000 or 0.16 percent or $0.16 per share in fiscal quarter 2 of 2024. Turning to the balance sheet. Speaker 200:11:20We ended the fiscal second quarter with a cash balance of $1,000,000 compared to 2,100,000 at February 29, 2024. We also ended the fiscal quarter with total inventories of $6,100,000 compared to $4,400,000 at February 29, 2024, which reflects our strategic buildup of inventory at the factory to ensure we are well positioned to meet the needs of our franchisees during the important holiday season. As of October 31, 2024, we had $3,500,000 outstanding on our line of credit and remained free of long term debt. This compares to $1,300,000 outstanding on our line of credit at February 29, 2024. As Jeff mentioned earlier, subsequent to the quarter end, we entered into a $6,000,000 credit facility, which has enabled us to retire our previous line of credit. Speaker 200:12:18This concludes our prepared remarks. We'll be glad to answer any questions you have at this time. Lisa, back to you. Operator00:12:27Thank At this time, there are no questions in the queue. I would like to turn the call over to the company's Investor Relations Advisor, Sean Manzuri. Please go ahead. Speaker 300:13:02Thank you, Lisa. While we're waiting for a live Q and A to build up here, we would like to address some questions that have come in via email over the past week. So kicking things off, Jeff, Carey, have you seen any measurable improvements in operational efficiency since increasing employee wages at the factory level? Speaker 100:13:22Yes. Hey, Sean, this is Jeff. Thank you. It's a little bit early to tell as we've just recently implemented this, but I can say that the level of retention is dramatically higher than what it had been historically. So we're very encouraged by that improvement. Speaker 100:13:43And adding to my comments from earlier, having well trained and employees that report to work on a timely basis that allow us to run all of our production lines is essential to our achieving our production goals. Speaker 300:14:00Excellent. And this one actually came in during the call. With 90% to 95% of the rebranding process complete, how do you expect the new brand and store design to affect customer engagement and franchisee interest? Can you share any early feedback from the rebranding efforts? Speaker 100:14:19Well, I don't want to let the cat out of the bag. We've spent an awful lot of time and money in this initiative. It's taken a great amount of effort. We will be rolling that out shortly. I think everyone will be excited with what we've come up with. Speaker 100:14:35I know the team internally who's looked at it has reacted very favorably. Speaker 300:14:42Great. You mentioned targeting new store openings across 8 strategic markets. How do you prioritize these markets And what specific factors are you considering when selecting new store locations? How do you foresee these openings impacting overall revenue growth in fiscal 2025? Speaker 100:15:00Yes, Terry. Good question. Let me answer the latter part first. It takes time to identify the proper site, identify the right operator. Some of those operators are existing franchisees, so we know them well. Speaker 100:15:16But then it takes time to actually put it get a store up and running. So as far as the impact for fiscal 2025, which ends on February 28, I wouldn't see a significant amount of revenue growth from brand new stores. The revenue growth opportunity is really from existing stores increasing sales as well as e commerce, which can be turned on very quickly. We have 147 stores across 36 states in the United States. One of the challenges we face is logistics that is getting product to the stores on a timely basis. Speaker 100:15:50I've said to our new store development department and they are actually an excellent group. And if you look at the map where we have all these pins which are where our stores are located, the best location is going to be between 2 pins because that means I already have a truck going from Site A to Site B. If we can put something in between, that would be great. In the scheme of things, about 80% of our stores are west of the Mississippi. So there's really virgin territory for us east of the Mississippi where we already have a presence more so in the Southeast, somewhat in the Midwest, but very little in the Northeast. Speaker 100:16:28So in terms of where you could identify obvious opportunity, you think Boston, New York, Philly, DC and then you start to come down to Atlanta, which are obviously key areas for us, dense population, all the feedback from the few stores that we have out there is very good. So we think there's great opportunity for us in those areas specifically. But Kara Conklin who heads our franchise development team has a keen eye on developing the right locations with the right operators. So we're very encouraged by the pipeline of prospective locations and operators that we have developing. Speaker 300:17:08Thanks, Jeff. That concludes the Q and A we received via email. Operator, back to you. Operator00:17:16Thank you. Thank you all for participating in today's call. You may hang up your phone lines now. And everybody, have a wonderful day.Read morePowered by