NASDAQ:TALK Talkspace Q3 2024 Earnings Report $2.70 -0.08 (-2.88%) As of 02:04 PM Eastern Earnings HistoryForecast Talkspace EPS ResultsActual EPS$0.01Consensus EPS N/ABeat/MissN/AOne Year Ago EPS-$0.03Talkspace Revenue ResultsActual Revenue$47.40 millionExpected Revenue$47.50 millionBeat/MissMissed by -$100.00 thousandYoY Revenue GrowthN/ATalkspace Announcement DetailsQuarterQ3 2024Date10/29/2024TimeBefore Market OpensConference Call DateTuesday, October 29, 2024Conference Call Time8:30AM ETUpcoming EarningsTalkspace's Q1 2025 earnings is scheduled for Tuesday, May 6, 2025, with a conference call scheduled at 8:30 AM ET. Check back for transcripts, audio, and key financial metrics as they become available.Conference Call ResourcesConference Call AudioConference Call TranscriptSlide DeckPress Release (8-K)Quarterly Report (10-Q)Earnings HistoryCompany ProfileSlide DeckFull Screen Slide DeckPowered by Talkspace Q3 2024 Earnings Call TranscriptProvided by QuartrOctober 29, 2024 ShareLink copied to clipboard.There are 8 speakers on the call. Operator00:00:00Ladies and gentlemen, thank you for standing by. My name is Christa, and I will be your conference operator today. At this time, I would like to welcome everyone to the Talkspace Third Quarter 2024 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. And after the speakers' remarks, there will be a question and answer session. Operator00:00:30Thank you. I will now like to turn the conference over to Janine Fayan, Director of Communications. You may begin. Speaker 100:00:38Good morning, and welcome to Talkspace's earnings conference call for the Q3 of 2024. I hope you've had the opportunity to access the press release we posted on Talkspace's IR website and the presentation of our earnings results. We'll use the presentation to walk you through today's remarks. Leading today's call are our CEO, Doctor. John Cohen and our CFO, Ian Harris. Speaker 100:01:02Management will offer their prepared remarks and then we'll take your questions. Certain measures we'll discuss on this call are expressed on a non GAAP basis and have been adjusted to exclude the impact of 1 off items. Reconciliations of these non GAAP measures are included in our earnings release and on our website, talkspace.com. I also want to remind you that we will be discussing forward looking information today, which may include forecasts, targets and other statements regarding our plans, goals, strategic priorities and anticipated financial results. While these statements represent our best current judgment about future results and performance as of today, our actual results are subject to many risks and uncertainties that could cause actual results to differ materially from what we expect. Speaker 100:01:47Important factors that may affect our future results are described in our most recent SEC reports and today's earnings press release. For more information, please review our Safe Harbor disclaimer on Slide 2. Now, I will turn it over to Doctor. John Cohen. Speaker 200:02:05Thanks, Geneen. Good morning and thank you for joining us for our Q3 2024 call, which reflects continued strength in our business and progress on our strategic initiatives. For the Q3, revenue increased 23% year over year to $47,400,000 and we delivered our 3rd consecutive profitable quarter with adjusted EBITDA coming in at $2,400,000 We built on momentum from earlier than the year, working to further solidify our position as a trusted behavioral health provider, addressing the nation's massive need for accessible and affordable mental health therapy. Our largest revenue category payer grew 45% year over year as we continue to strengthen our relationships with the key payer partners and efficiently market our covered services. As a pure play behavioral health provider focused on clinical excellence at scale, our approach to addressing the behavioral health crisis continues to resonate with the payer community. Speaker 200:03:12We've earned the respect of the payers with our commitment to research that proves the efficacy of our methods and defines best practices in virtual care and they trust us to connect their members with highly qualified vetted mental health providers without delay. Our competitive position in the payer space allowed us to grow our total covered lives to nearly 160,000,000 people, an increase of 40% year over year and our total sessions to 316,000, an increase of 38% year over year. In the Q3, we continue to make progress on our goal to be in network for all Medicare beneficiaries. As of this month, we are now CMS approved in approximately 40 states and live in 30 states, including Texas, Florida, California and New York, therefore providing access to the majority of the senior population in the U. S. Speaker 200:04:13Our team is working diligently to complete necessary final state approvals and launch our services in the remaining 20 states so that we could begin to test our go to market strategies more broadly. In addition to traditional Medicare, we are pleased to report expansion into Medicare Advantage with our October 1 launch announcement into the nation's largest Medicare Advantage plan, furthering our reach to another 7,000,000 plus lives. Reaching seniors will be a focus for us and as a start, we just announced our partnership with Wizzdo, an AI driven social health platform focused on curing social isolation. This partnership will allow us to reach even more new Medicare Advantage plans and to focus on challenges that seniors may have, most specifically loneliness. In addition to seniors, we are launching our initiative to offer Talkspace to all active military personnel and their dependents, a population with a significant need for mental health solutions. Speaker 200:05:19Recent studies suggest that 23% of active military are living with depression and 11% of active military have attempted suicide or have suicidal ideations and these numbers are growing. In addition, military families and their spouses reported elevated need for mental health support given that over 30% of military deployments and separations are a month or longer and a significant number of military children have a treatable mental health condition. We launched TRICARE East in August covering 6,000,000 active duty and retired military lives as well as their partners and team dependents. We expect to be a network nationally for the remaining TRICARE beneficiaries in early 2025. Building on this launch, we have entered into a new direct to enterprise pilot program with the U. Speaker 200:06:15S. Navy, where we will provide TalkSafe access to 6 naval bases across the U. S. Representing more than 25,000 sailors and their dependents 13 years and older. The opportunity to support the mental health of our military and their families is an honor that is profoundly inspiring to our providers and deeply appreciated by our organization as a whole. Speaker 200:06:39With the addition of Medicare, military and several other large regional plans, we expect to be in network for approximately 200,000,000 lives in 2025, about 2 thirds of the U. S. Insured population. Our priority is to unlock the potential of this enormous opportunity by focusing our efforts to first, increase the number of people who recognize and try Talkspace as their therapy option and second, keep them engaged and on the platform for subsequent sessions under our providers care to improve their long term outcomes. We will accomplish this by 1st, continuing to optimize our marketing efforts 2nd, making significant technology improvements to the patient journey and therapist experience and 3rd, increasing outside referrals. Speaker 200:07:30To elaborate further, 1, our core marketing focus will continue to be about driving awareness, engagement and activation of these 200,000,000 covered lives. Our efforts are specifically designed to improve capture rate and engagement to ensure that people are aware that Talkspace is available to them at little or no direct out of pocket cost. 2, we are laser focused on continuing to improve every step of the member journey, including enhancing user friendly processes for determining coverage eligibility, therapist matching, registration, verification and intake. These improvements include further innovation in the product design to get people to their second and subsequent sessions, improve methods to establish better rapport between the member and the therapist, provide better line of sight for the patient as to how to achieve improved clinical outcomes and improving the tools our therapists use to understand how they can meet their professional and financial goals. These product improvements to the patient journey will be a strong factor in further optimizing performance in 2025 beyond. Speaker 200:08:443, developing partnerships that refer patients to us because of our national footprint of high quality clinician and in network status. To that end, last month we announced our launch of Amazon Health Services as the 1st behavioral health company within the Amazon Health Conditions Program. This collaboration makes it easier for millions of people across the U. S. To discover their behavioral health benefits while shopping on Amazon. Speaker 200:09:11When people search Amazon for mental health related topics or services, they can now discover an easy way to check their eligibility for therapy and psychiatry services if they so choose. Customers can also visit the Amazon Health webpage to see if their insurance covers Talkspace and explore Talkspace's various offerings. Eligible individuals will be guided to Talkspace's website to complete the enrollment process, get paired with a licensed therapist in their state and schedule online therapy or psychiatry sessions through audio, video or live chat or message asynchronously with their therapist. We're excited about what this means for the discoverability of Talkspace and look forward to similar such programs with other potential partners. With the addition of seniors in military and our experience with teens and teachers, we have become an easy solution for primary care physicians to refer these high need populations and we'll continue to pursue these additional types of partners. Speaker 200:10:15Moving to our direct to enterprise segment, we grew revenue in the quarter 17% year over year to $9,400,000 driven by our teens initiatives, including our teen space program with New York City, which just celebrated its 1 year anniversary. The results of the teen space program with New York City have been excellent. We are reaching thousands of teams in neighborhoods traditionally hard to penetrate, meeting the needs of a very diverse group of teams and significantly improving clinical results. We also expanded our specialized support for teens with the September 4th launch of our new peer to peer community called Team Space Community. This product is built into the existing platform that allows teens to talk and share in a safe forum and connect with other teams anonymously. Speaker 200:11:06Our successful partnership with the nation's largest city has led to significant interest for our offering from other municipalities and school districts who are interested in applying our team model to their team populations. The demand for these programs remains strong as we recently signed 7 new school districts across the country. Our DTE pipeline remains strong and we are pleased with the new deal activity in the quarter. On the employer side, we saw a number of new wins in the Q3, including a partnership with the Professional Tennis Players Association. Talkspace will serve as the PTPA's exclusive mental health technology partner, granting players, their families and their support teams 20 fourseven access to Talkspace. Speaker 200:11:54There's a lot to be proud of at Talkspace right now, and I want to close out my comments by expressing my gratitude to our exceptional team. Their dedication to our mission of making mental health care accessible to all continues to drive our success. I am pleased to share that Talkspace has been recognized as one of Crane's 2024 Best Places to Work in New York City for the 2nd year in a row, serving as a testament to the positive and supportive culture we've built together. As we move forward, I'm confident that with our talented team, strong financial position and innovative approach, Talkspace is well positioned to continue leading the transformation of mental health care delivery. Thank you all for your continued support and belief in our mission. Speaker 200:12:40With that, I'll turn the call over to Ian to review our Q3 results. Speaker 300:12:45Thank you, John, and good morning, everyone. My comments today will be based primarily on a year over year basis unless otherwise noted. Total revenue for the Q3 was $47,400,000 a 23% increase from a year ago. Adjusted EBITDA was approximately $2,400,000 in the 3rd quarter, an improvement of $5,200,000 from a year ago and an increase of approximately 100% sequentially. This also marks our 3rd consecutive quarter of profitability on an adjusted EBITDA basis. Speaker 300:13:18Moving to results by revenue category. Payer, our largest segment, accounted for revenue of $32,000,000 a 45% increase versus the prior year period. Payer sessions completed by behavioral health and EAP members grew 6% sequentially and 38% year over year to approximately 316,000. Unique active payer members completing a session grew by 24% year on year to just over 93,000. Additionally, we experienced a 12% year on year improvement in the number of sessions completed per active member, which was driven by some of the early successes we're seeing in the product enhancements that John touched on earlier, which are aimed at increasing member retention and engagement. Speaker 300:14:07In the direct to enterprise category, 3rd quarter revenue was $9,400,000 up 17% from last year driven by our teams contracts such as New York City as well as several other recent wins across schools, municipalities and employers. Sequentially, DTE revenue was down 2% as a result of certain contract expirations from earlier in the year, which we discussed the last two quarters. In Q3, we grew net ARR and as John mentioned, we see good momentum overall in our direct to enterprise pipeline. In the consumer category, where members pay out of pocket, revenue was $6,000,000 in the 3rd quarter. This was an 8% sequential decline and a 30% decline year over year, which was in line with our expectations and a result of our strength in payer growth. Speaker 300:14:59This is driven by our efforts to optimize both traffic conversion and checkout mix towards the highest long term return on ad spend in our payer segment. Moving to gross profit. Our 3rd quarter gross profit increased 15% versus the prior year period to 21,600,000 dollars Gross margin for the Q3 was 45.6 percent in line with last quarter and lower than last year as expected due to the further net revenue mix shift towards payer. Turning to operating expenses. Our GAAP operating expenses for the Q3 decreased 10% year over year to $21,500,000 Excluding stock based compensation and certain non recurring items, our Q3 operating expenses amounted to approximately $19,300,000 a reduction of $2,400,000 or 11% versus the same period last year. Speaker 300:15:54As mentioned on our last call, we initiated a number of cost optimization initiatives earlier in the year, which benefited the Q3. These savings provide us additional flexibility to reinvest into strategic growth initiatives as well as product improvements benefiting both our members and our providers. One example of this is our AI Smart Notes, which we launched last quarter. This new feature drove a 3% increase in efficiency where providers were able to conduct more sessions during the same working hours. Scaling new features like these will continue to be an area of focus, which allows our network to operate at high volumes while supporting our providers' administrative burdens, thereby reducing costs and increasing productivity. Speaker 200:16:41Moving to Speaker 300:16:41profitability. GAAP net profit was $1,900,000 versus a loss of $4,400,000 a year ago. Adjusted EBITDA was $2,400,000 an improvement of $5,200,000 year over year driven by higher revenue and gross profit with a lower cost base of normalized OpEx compared to the same period a year ago. Turning to the balance sheet. We ended the quarter with $119,000,000 in cash and cash equivalents, up from $115,000,000 in the prior quarter. Speaker 300:17:16Finally, we reaffirmed our 2024 financial guidance, which as a reminder calls for $185,000,000 to $195,000,000 in revenue and adjusted EBITDA between $4,000,000 $8,000,000 for the full year. With that, we can open up the call for questions. Operator00:17:35Thank you. We will now open the line for the Q and A session. Your first question comes from the line of Stephanie Davis with Barclays. Please go ahead. Speaker 400:18:01Hey guys, congrats on the quarter and thanks for taking my question. Speaker 200:18:05Good morning, Stephanie. Speaker 400:18:08Good morning. Speaker 500:18:08How are you? Speaker 400:18:09I really want to dig in a little bit in that Amazon partnership because I'm good, but that win is better. So I was hoping you'd give us some color around maybe any associated investments in marketing or affiliate fees needed ramp on the platform? And maybe how we could think about the halo effect to your activation rate as a result? Speaker 200:18:31Sure. So, we had been in discussions with them for a while. Being the only behavioral health partner on the health conditions platform is a very important deal for both them and for us relative to exposing Amazon shoppers to mental health services and products. So I think you probably saw the way it works is you're looking for several things on Amazon and we come up and then you check eligibility and then they flip it over and we confirm eligibility and then you go through the process. So what we've seen is we're very, very excited and we're very, very happy with early results. Speaker 200:19:22Obviously, we're not disclosing what we're how or what that means except that I could tell you that it's been a very positive launch thus far. I guess it's 4 to 5 weeks into it. We Amazon just for a background has their health conditions program. They have Amazon Rx and then of course they have One Medical. Right now, this is about our relationship with them on the health conditions program. Speaker 200:19:52So I don't know what else you want me to talk about relative to them. We're obviously very excited about the opportunity. It goes under the what I call the referral category of increasing the number of BH sessions. First is how do we even get better at our really advertising marketing initiatives. The second category is referral. Speaker 200:20:18And then of course, the 3rd category you heard me talk about is the issues around really significantly improving the journey, the patient and actually the therapist journey through the product. Speaker 400:20:32Well, maybe one of the things we could dig in is, I assume when you would be ramping up the amount of life you ramp up, you would maybe see some impact to your utilization rate, but it actually held up pretty strong in the quarter. So how much of that is from something like the Amazon partnership, where there's more awareness? How quickly could that improve upon kind of the future quarters? Anything like that would be helpful. And maybe as a follow-up, any further color, you talked about this is the first of many partnerships to come. Speaker 400:21:01What direction you want to go in with that? Speaker 300:21:05So on the hey, Stephanie, this is Ian. Good morning. On the first piece, just a reminder, we announced the partnership at the very, very end of September. I think it was 27th September, de minimis to no impact in the Q3 results we put out. I would view this more just sort of from a strategic lens. Speaker 300:21:26It's obviously a testament to the quality of our network, to our brand and also our national coverage, right? So that the fact that we're able to have those three pieces really resonate with a partner like Amazon, which whether it's financial resources or probably more importantly just a human depth of human capital they have for them to look at us and realize the therapist network that we have cannot be built overnight and then wanting to partner with us. We view as really sort of validation of the sort of moat we've created for ourselves. On your question around the referral, so what that looks like, I would view it as we do internally as really just part of another marketing channel. I mean, they obviously will help drive brand awareness given their size and volume. Speaker 300:22:17And ultimately, they're going to be driving very, very high intent the way this is structured and the way their health conditions program works. It's about driving high intent potential users of Talkspace to us in a manner that's in network. So as far as your other question was on further This utilization and further part Speaker 600:22:41of the Speaker 200:22:41So this is goes under the really the capture rate more than I would say utilization across the platform once we get somebody. But it really is the part of the bigger strategy of 200 eventually 200,000,000 covered lives and how do you increase people's awareness. Speaker 400:23:03All right. Awesome to hear. Thank you, guys. Congrats again. Speaker 200:23:07You, Stephanie, just so you want to know about other so this is Amazon is 1. We've talked about DocDock. So there are other relatively large channels like this that we are definitely pursuing. Operator00:23:26Your next question comes from the line of Charles Rhyee with TD Cowen. Please go ahead. Speaker 600:23:33Hi, guys. This is Adam on for Charles. You've seen over $4,000,000 in EBITDA year to date and we see the guidance for entry, but it was reiterated in the $4,000,000 to $8,000,000 range. Given the trajectory you're on, can you talk about what would get you to the top end versus the bottom end of that range? Speaker 300:23:52Hey, Adam. Thanks for the question. So while we don't give quarterly guidance, I understand sort of given where we're in the year the ask, I'll help you out on sort of both components of our guidance. So just to give you a bit of a guidepost on modeling the rest of the year. I would say as it relates to revenue, looking towards our sort of sequential quarter over quarter revenue growth rates over the last few quarters in 2024 as a framework is the best the sort of best help I can give, which you do that math and it lands you a little bit below the midpoint on revenue. Speaker 300:24:28And then to your question on EBITDA, conversely for EBITDA, you're exactly right year to date where we stand. We actually would expect based on what we know today to land at the high end of the range. A lot of that on the EBITDA side is sort of the OpEx initiatives. We actioned shortly after I joined in May. We've seen a lot of success from those already and had a little bit of benefit from those in Q3 and we'll see sort of continued benefit of that in Q4. Speaker 300:24:59So that will get us to the higher end of the EBITDA range. Just to double click on the revenue side, so I think this is important nuance that is maybe a little bit hard to parse through on the surface. So since I joined in the middle of Q2, substantially all of the covered lives we've added have come from Medicare and military, which was obviously very intentional focus for us. We knew that this the work that goes into launching with these 2 cohorts are multiyear initiatives that have been going on long before I got here. So it's a lot of work behind the scenes whether it's rev cycle, compliance, legal, security, takes a lot of time and focus of the team and that's been a lot of our 2024. Speaker 300:25:44As we've talked about in the past, I just want to emphasize, we expect to begin testing these segments this quarter in Q4. But as it relates to your modeling, it's really a 2025 impact. So you can think about all of these initiatives we've been talking about the last few quarters around Medicare and you heard John's comments say focusing on military, which we're actually really excited about, it's really about setting the foundation for growth in 2025. The subtext there is that substantially all the revenue growth we've seen in payer in Q2 and Q3 has actually come from driving further capture rate in our call it the existing base of covered lives as of basically March 31. Since then there's been, like I said, all of the covered lives we've added have been pretty much Medicare and military. Speaker 300:26:36So we'll come back to you with obviously more refined detail in 2025, but I hope that's helpful guidance. So 2024, I would look at the potential growth and then a reacceleration on the top line in 2025. Speaker 600:26:52Yes, that's very helpful. Thank you for all the color. And also wondering, additionally, if you can talk about how you're seeing the trajectory of the B2C business and whether there's a steady state you'd expect to hit there at some point, understanding that B2B is the core for the enterprise going forward. But wondering if you can talk about the degree to which you're seeing the conversion of B2C members to B2B members contribute to B2B growth? Or is it more so a drop off of B2C members without converting to B2B? Speaker 200:27:19No, we don't it's people come to look for therapy and they you probably know you get a choice. And the big the number one choice is let us determine your eligibility to see if you're covered by insurance. And then of course, if not, you can pay for it as a consumer. So think of it as people are showing, remember 50% of people showing up at the door are new to therapy. So it's not like we're I don't we're not cannibalizing our consumer business. Speaker 200:27:48What's happening is more people are moving towards an insurance model being fee for service because they don't have to pay for it. So what you're seeing is a natural decrease in the percent only be well, partially significantly because the number of eligible lives increase. So let's say, you were looking, I'm just going to make it and give you a go. Let's say you were looking 6 months ago, a certain percentage of people had coverage. If now you're looking, now they were Medicare and military, obviously many more people will choose the other option because they are now eligible. Speaker 200:28:24So what you're seeing is a natural decrease in the percent. We and we've talked about this before. There will always be a consumer market. There will always be people with high deductibles. There will always be people who choose to pay for it as opposed to using their insurance. Speaker 200:28:36There will always be people who for whatever personal reasons don't want their employer to know that they're getting therapy or whatever. So there will always be a consumer. I don't I can't tell you what that percentage will be in the end, but it will always remain as a piece of the business. Speaker 300:28:52And I would say that just on looking at the step downs we saw in 2023 and 2024 in consumer, which was again completely in line with the strategy to lead with a in network marketing message, those are much more substantial changes in dollar amounts than what we would expect going forward. So that sort of last holdouts that John references of just folks who want to pay out of pocket no matter what. For the reason, I'd say we're not quite there, but getting very close to approaching that sort of bottom, if you will. Speaker 200:29:29Very helpful. Thank you, guys. Operator00:29:32Your next question comes from the line of Ryan Daniels with William Blair. Please go ahead. Speaker 500:29:39Yes. Hey, guys. This is Speaker 700:29:40Jack Smedes on for Ryan. Thanks for taking the questions. So in your prepared remarks, you mentioned that the core marketing focus will continue to be about driving awareness. And I understand that this is most likely it's most likely less about strictly paid marketing, more about the partnerships. But I guess how should we think about the customer acquisition costs going forward for maybe the remainder of the year and maybe if you have any expectations into 2025? Speaker 700:30:05Just kind of thinking with this being an election year, maybe it's less efficient. But just kind of curious if you're seeing any impacts on customer acquisition costs and kind of how we should think about this going forward? Thanks. Speaker 300:30:19Hey, Jack. Yes, I mean, we've actually done a really great job avoiding sort of the and what from our perspective was anticipated inflation given the election year in the cost of acquisition. I think we've talked about this before, but it we have a 16 person marketing team who's we do it it's like a fully vertical marketing strategy, marketing operation. We do it it is extremely dynamic. We're not setting budgets at the beginning of a quarter, a month, or a week and saying, hey, let's see what that yields us at the end of the period. Speaker 300:30:53I mean, these folks are dynamically in the market every day. We're in a great spot in terms of our scale where when we want to test something new, whether it's new content, a new channel, a new messaging, we can very quickly spin up a statistically significant AB test because we have that scale to run it sort of in real time and go from there. So it's a very, very nimble operation and they've done an incredible job keeping our CAC low and actually from where we were a couple of years ago making drastic improvements. As we start to talk more about these sort of affiliates and partnerships, all of that factors into our overall marketing strategy. So it's all about driving awareness at the most efficient cost possible. Speaker 300:31:40Some of that's paid advertising, a lot of that's organic and a lot of it is brand awareness and partnerships. I think last quarter Q2 was the first time ever where our brand awareness per this sort of third party objective surveys that we've done every year for the last number of years. It was the 1st year ever where our awareness went up with our ad spend going down, right? So the sort of capital light, if you will, ways of driving awareness is definitely working. In terms of looking ahead, I don't want to give CAC guidance for competitive reasons, but suffice it to say, it's we're very data driven about how we spend our money, and marketing is no different here. Speaker 200:32:33Yes. Also, I'd be careful about generalizations because there is a there are multiple subcategories that go into acquisitions. So for instance, the acquisition costs on military personnel or their families is going to be pretty different than a Medicare person, which is also going to be different than a teen. So we're very careful about making these sort of broad brush like this is what our CAC is because it really is very different sub segment to sub segment. So I just want you to think about that in terms of how we approach this. Speaker 200:33:14It's like, Ian said, it's very, very specific to what the needs of the group are almost day to day. Speaker 700:33:22No, understood. I appreciate the color there. I guess just kind of along those lines then too, when it comes to growing the capture rate, is there a different strategy when it comes to the different populations you're bringing on? I mean, just along lines of what you're just talking about. I mean, I think that that would growing the capture rate in Medicare might be different than military, for example. Speaker 700:33:43So can you just talk about the balance here and then just kind of how you think about that? Speaker 200:33:48So 100%, right? So the go to market strategy on Medicare, so for instance, you may have heard me talk about likes. So we know Medicare seniors are very responsive to Facebook, for instance. We know, believe it or not, we know Medicare patients, particularly in senior communities, retirement communities read direct mail. I mean, you and I may not, but they actually read direct mail. Speaker 200:34:16So those are just examples. We know on the military that there's a lot of different strategies relative to how you approach the military bases and how do you approach the spouses and how the teams of military are very different, quite honestly moving city to city different times. So the point is, is each one of these have a strategy that's directed towards their specific entity. So the answer is they're just they're very, very different. The good news is we have done a lot of work on all of them to hopefully figure out what's going to work and what's not. Speaker 200:34:53But like we have said, we always test it. Sometimes you have these impressions and they are wrong and then you move on and you try something else. Speaker 700:35:04Perfect. Thank you again guys. Operator00:35:07Your next question comes from the line of Ryan McDonald with Needham. Please go ahead. Speaker 500:35:15Hi, thanks for taking my questions. Maybe to start on the DTE segment, as you look at the pipeline and how it's developing into year end and into next year, what's the mix between sort of the employer channel versus more of the municipal and district channel? And on the district side, are you seeing a mix of ESSER funding being utilized for spend on Talkspace? Thanks. Speaker 200:35:41So let me go back to that's good luck. Most of the ESSER funding you probably know is running out or is expired. And that's also was tied to a lot of the COVID funding, which is also basically run out. So we don't report or distinguish that much between employer versus municipalities versus states where municipalities being city, state, county. The other because there's another category in there, which we refer to in the press release for the tenants association. Speaker 200:36:18They're really not an employer. They're actually an organization. They're an association is the best way to put it. So there's a lot there's another this other subgroup of we refer to as associations of large groups of people that belong to something that are really not employed by them. So there's multiple strategies again on DTE. Speaker 200:36:39The sales force in DTE actually approaches all of them. And sometimes it's geographic based and not targeted based on what the entity is. So for instance, we may have a rep in a particular region that may be talking to employers, municipalities and associations and actually teens and sometimes even parent groups. So it is variable region to region. It's variable type of vertical to vertical. Speaker 200:37:11So I can't parse it for you because it's again, it's there's just too many overlaps. The other is that we also have the channel of RFPs. So not only are we going outbound, but there is a fair amount of inbound nowadays relative to people who know what we're doing, who know of Talkspace, who know of our national footprint, who are actually approaching us or sending us RFPs, requests for proposals to ask us to bid on certain books of business. Speaker 500:37:42That's helpful color there, John. I really appreciate it. Maybe just as a follow-up on the payer channel, to the extent that you're as you continue to deepen the relationships with these payer customers, are you starting to get into conversations around value based care contracting? And if so, what sort of metrics are your payer partners looking to be tracking as they're measuring effectiveness moving forward? Thanks. Speaker 200:38:10So the answer is yes. We've already signed some new value based contracts. I will tell you that the this is really, really at early stage. We have no issue and no problem at all dealing what the metrics are. So I'll give you an example. Speaker 200:38:29Frequently the metrics are, what's your time to initial evaluation? Do you do full evaluation? Can someone get an appointment within a certain amount of days? Can you get a follow-up within 30 days? Those are the I'll just give you examples of some of the value based contracting metrics that we're using right now. Speaker 200:38:49They're relatively rudimentary, but they're for us because we've been in network, none of this is an issue. We've built all of this has been built way before these value based contracts came up. So we encourage it. We see it more and more. But for us, it's a non issue relative to the contracting metrics that they're putting in play in front of us quite honestly. Speaker 200:39:18It's stuff we already do, to be honest. Speaker 500:39:21Excellent. Thanks for taking my questions. Operator00:39:25And ladies and gentlemen, that does conclude our question and answer session. And with that, that does conclude today's conference call. Thank you for your participation and you may now disconnect.Read moreRemove AdsPowered by Conference Call Audio Live Call not available Earnings Conference CallTalkspace Q3 202400:00 / 00:00Speed:1x1.25x1.5x2xRemove Ads Earnings DocumentsSlide DeckPress Release(8-K)Quarterly report(10-Q) Talkspace Earnings HeadlinesWhy Text Therapy Works for TeensApril 16 at 9:59 AM | msn.comTalkspace to Report First Quarter 2025 Results and Host Conference CallApril 16 at 8:00 AM | globenewswire.comTrump’s betrayal exposed Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to move your money now.April 16, 2025 | Porter & Company (Ad)Talkspace, Inc. (NASDAQ:TALK) Receives $4.50 Average PT from BrokeragesApril 11, 2025 | americanbankingnews.comTalkspace And 2 Other Promising Penny StocksApril 7, 2025 | finance.yahoo.comCanaccord Genuity Initiates Coverage of Talkspace (TALK) with Buy RecommendationApril 4, 2025 | msn.comSee More Talkspace Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like Talkspace? Sign up for Earnings360's daily newsletter to receive timely earnings updates on Talkspace and other key companies, straight to your email. Email Address About TalkspaceTalkspace (NASDAQ:TALK) operates as a virtual behavioral healthcare company in the United States. The company offers psychotherapy and psychiatry services through its platform to individuals, enterprises, and health plans and employee assistance programs. It provides text, audio, and video-based psychotherapy from licensed therapists. The company offers Talkspace Employee Assistance Program (EAP) and Talkspace Behavioral Health plan (BH) that provides online therapy to members through BH and EAP offerings; and Talkspace for Business for members to access its platform services on a benefit plan paid by the enterprise. It serves its platform through third-party platforms or marketplace, such as Apple App Store and Google Play App Store. Talkspace, Inc. was founded in 2012 and is headquartered in New York, New York.View Talkspace ProfileRead more More Earnings Resources from MarketBeat Earnings Tools Today's Earnings Tomorrow's Earnings Next Week's Earnings Upcoming Earnings Calls Earnings Newsletter Earnings Call Transcripts Earnings Beats & Misses Corporate Guidance Earnings Screener Earnings By Country U.S. Earnings Reports Canadian Earnings Reports U.K. Earnings Reports Latest Articles Tesla Stock Eyes Breakout With Earnings on DeckJohnson & Johnson Earnings Were More Good Than Bad—Time to Buy? 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There are 8 speakers on the call. Operator00:00:00Ladies and gentlemen, thank you for standing by. My name is Christa, and I will be your conference operator today. At this time, I would like to welcome everyone to the Talkspace Third Quarter 2024 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. And after the speakers' remarks, there will be a question and answer session. Operator00:00:30Thank you. I will now like to turn the conference over to Janine Fayan, Director of Communications. You may begin. Speaker 100:00:38Good morning, and welcome to Talkspace's earnings conference call for the Q3 of 2024. I hope you've had the opportunity to access the press release we posted on Talkspace's IR website and the presentation of our earnings results. We'll use the presentation to walk you through today's remarks. Leading today's call are our CEO, Doctor. John Cohen and our CFO, Ian Harris. Speaker 100:01:02Management will offer their prepared remarks and then we'll take your questions. Certain measures we'll discuss on this call are expressed on a non GAAP basis and have been adjusted to exclude the impact of 1 off items. Reconciliations of these non GAAP measures are included in our earnings release and on our website, talkspace.com. I also want to remind you that we will be discussing forward looking information today, which may include forecasts, targets and other statements regarding our plans, goals, strategic priorities and anticipated financial results. While these statements represent our best current judgment about future results and performance as of today, our actual results are subject to many risks and uncertainties that could cause actual results to differ materially from what we expect. Speaker 100:01:47Important factors that may affect our future results are described in our most recent SEC reports and today's earnings press release. For more information, please review our Safe Harbor disclaimer on Slide 2. Now, I will turn it over to Doctor. John Cohen. Speaker 200:02:05Thanks, Geneen. Good morning and thank you for joining us for our Q3 2024 call, which reflects continued strength in our business and progress on our strategic initiatives. For the Q3, revenue increased 23% year over year to $47,400,000 and we delivered our 3rd consecutive profitable quarter with adjusted EBITDA coming in at $2,400,000 We built on momentum from earlier than the year, working to further solidify our position as a trusted behavioral health provider, addressing the nation's massive need for accessible and affordable mental health therapy. Our largest revenue category payer grew 45% year over year as we continue to strengthen our relationships with the key payer partners and efficiently market our covered services. As a pure play behavioral health provider focused on clinical excellence at scale, our approach to addressing the behavioral health crisis continues to resonate with the payer community. Speaker 200:03:12We've earned the respect of the payers with our commitment to research that proves the efficacy of our methods and defines best practices in virtual care and they trust us to connect their members with highly qualified vetted mental health providers without delay. Our competitive position in the payer space allowed us to grow our total covered lives to nearly 160,000,000 people, an increase of 40% year over year and our total sessions to 316,000, an increase of 38% year over year. In the Q3, we continue to make progress on our goal to be in network for all Medicare beneficiaries. As of this month, we are now CMS approved in approximately 40 states and live in 30 states, including Texas, Florida, California and New York, therefore providing access to the majority of the senior population in the U. S. Speaker 200:04:13Our team is working diligently to complete necessary final state approvals and launch our services in the remaining 20 states so that we could begin to test our go to market strategies more broadly. In addition to traditional Medicare, we are pleased to report expansion into Medicare Advantage with our October 1 launch announcement into the nation's largest Medicare Advantage plan, furthering our reach to another 7,000,000 plus lives. Reaching seniors will be a focus for us and as a start, we just announced our partnership with Wizzdo, an AI driven social health platform focused on curing social isolation. This partnership will allow us to reach even more new Medicare Advantage plans and to focus on challenges that seniors may have, most specifically loneliness. In addition to seniors, we are launching our initiative to offer Talkspace to all active military personnel and their dependents, a population with a significant need for mental health solutions. Speaker 200:05:19Recent studies suggest that 23% of active military are living with depression and 11% of active military have attempted suicide or have suicidal ideations and these numbers are growing. In addition, military families and their spouses reported elevated need for mental health support given that over 30% of military deployments and separations are a month or longer and a significant number of military children have a treatable mental health condition. We launched TRICARE East in August covering 6,000,000 active duty and retired military lives as well as their partners and team dependents. We expect to be a network nationally for the remaining TRICARE beneficiaries in early 2025. Building on this launch, we have entered into a new direct to enterprise pilot program with the U. Speaker 200:06:15S. Navy, where we will provide TalkSafe access to 6 naval bases across the U. S. Representing more than 25,000 sailors and their dependents 13 years and older. The opportunity to support the mental health of our military and their families is an honor that is profoundly inspiring to our providers and deeply appreciated by our organization as a whole. Speaker 200:06:39With the addition of Medicare, military and several other large regional plans, we expect to be in network for approximately 200,000,000 lives in 2025, about 2 thirds of the U. S. Insured population. Our priority is to unlock the potential of this enormous opportunity by focusing our efforts to first, increase the number of people who recognize and try Talkspace as their therapy option and second, keep them engaged and on the platform for subsequent sessions under our providers care to improve their long term outcomes. We will accomplish this by 1st, continuing to optimize our marketing efforts 2nd, making significant technology improvements to the patient journey and therapist experience and 3rd, increasing outside referrals. Speaker 200:07:30To elaborate further, 1, our core marketing focus will continue to be about driving awareness, engagement and activation of these 200,000,000 covered lives. Our efforts are specifically designed to improve capture rate and engagement to ensure that people are aware that Talkspace is available to them at little or no direct out of pocket cost. 2, we are laser focused on continuing to improve every step of the member journey, including enhancing user friendly processes for determining coverage eligibility, therapist matching, registration, verification and intake. These improvements include further innovation in the product design to get people to their second and subsequent sessions, improve methods to establish better rapport between the member and the therapist, provide better line of sight for the patient as to how to achieve improved clinical outcomes and improving the tools our therapists use to understand how they can meet their professional and financial goals. These product improvements to the patient journey will be a strong factor in further optimizing performance in 2025 beyond. Speaker 200:08:443, developing partnerships that refer patients to us because of our national footprint of high quality clinician and in network status. To that end, last month we announced our launch of Amazon Health Services as the 1st behavioral health company within the Amazon Health Conditions Program. This collaboration makes it easier for millions of people across the U. S. To discover their behavioral health benefits while shopping on Amazon. Speaker 200:09:11When people search Amazon for mental health related topics or services, they can now discover an easy way to check their eligibility for therapy and psychiatry services if they so choose. Customers can also visit the Amazon Health webpage to see if their insurance covers Talkspace and explore Talkspace's various offerings. Eligible individuals will be guided to Talkspace's website to complete the enrollment process, get paired with a licensed therapist in their state and schedule online therapy or psychiatry sessions through audio, video or live chat or message asynchronously with their therapist. We're excited about what this means for the discoverability of Talkspace and look forward to similar such programs with other potential partners. With the addition of seniors in military and our experience with teens and teachers, we have become an easy solution for primary care physicians to refer these high need populations and we'll continue to pursue these additional types of partners. Speaker 200:10:15Moving to our direct to enterprise segment, we grew revenue in the quarter 17% year over year to $9,400,000 driven by our teens initiatives, including our teen space program with New York City, which just celebrated its 1 year anniversary. The results of the teen space program with New York City have been excellent. We are reaching thousands of teams in neighborhoods traditionally hard to penetrate, meeting the needs of a very diverse group of teams and significantly improving clinical results. We also expanded our specialized support for teens with the September 4th launch of our new peer to peer community called Team Space Community. This product is built into the existing platform that allows teens to talk and share in a safe forum and connect with other teams anonymously. Speaker 200:11:06Our successful partnership with the nation's largest city has led to significant interest for our offering from other municipalities and school districts who are interested in applying our team model to their team populations. The demand for these programs remains strong as we recently signed 7 new school districts across the country. Our DTE pipeline remains strong and we are pleased with the new deal activity in the quarter. On the employer side, we saw a number of new wins in the Q3, including a partnership with the Professional Tennis Players Association. Talkspace will serve as the PTPA's exclusive mental health technology partner, granting players, their families and their support teams 20 fourseven access to Talkspace. Speaker 200:11:54There's a lot to be proud of at Talkspace right now, and I want to close out my comments by expressing my gratitude to our exceptional team. Their dedication to our mission of making mental health care accessible to all continues to drive our success. I am pleased to share that Talkspace has been recognized as one of Crane's 2024 Best Places to Work in New York City for the 2nd year in a row, serving as a testament to the positive and supportive culture we've built together. As we move forward, I'm confident that with our talented team, strong financial position and innovative approach, Talkspace is well positioned to continue leading the transformation of mental health care delivery. Thank you all for your continued support and belief in our mission. Speaker 200:12:40With that, I'll turn the call over to Ian to review our Q3 results. Speaker 300:12:45Thank you, John, and good morning, everyone. My comments today will be based primarily on a year over year basis unless otherwise noted. Total revenue for the Q3 was $47,400,000 a 23% increase from a year ago. Adjusted EBITDA was approximately $2,400,000 in the 3rd quarter, an improvement of $5,200,000 from a year ago and an increase of approximately 100% sequentially. This also marks our 3rd consecutive quarter of profitability on an adjusted EBITDA basis. Speaker 300:13:18Moving to results by revenue category. Payer, our largest segment, accounted for revenue of $32,000,000 a 45% increase versus the prior year period. Payer sessions completed by behavioral health and EAP members grew 6% sequentially and 38% year over year to approximately 316,000. Unique active payer members completing a session grew by 24% year on year to just over 93,000. Additionally, we experienced a 12% year on year improvement in the number of sessions completed per active member, which was driven by some of the early successes we're seeing in the product enhancements that John touched on earlier, which are aimed at increasing member retention and engagement. Speaker 300:14:07In the direct to enterprise category, 3rd quarter revenue was $9,400,000 up 17% from last year driven by our teams contracts such as New York City as well as several other recent wins across schools, municipalities and employers. Sequentially, DTE revenue was down 2% as a result of certain contract expirations from earlier in the year, which we discussed the last two quarters. In Q3, we grew net ARR and as John mentioned, we see good momentum overall in our direct to enterprise pipeline. In the consumer category, where members pay out of pocket, revenue was $6,000,000 in the 3rd quarter. This was an 8% sequential decline and a 30% decline year over year, which was in line with our expectations and a result of our strength in payer growth. Speaker 300:14:59This is driven by our efforts to optimize both traffic conversion and checkout mix towards the highest long term return on ad spend in our payer segment. Moving to gross profit. Our 3rd quarter gross profit increased 15% versus the prior year period to 21,600,000 dollars Gross margin for the Q3 was 45.6 percent in line with last quarter and lower than last year as expected due to the further net revenue mix shift towards payer. Turning to operating expenses. Our GAAP operating expenses for the Q3 decreased 10% year over year to $21,500,000 Excluding stock based compensation and certain non recurring items, our Q3 operating expenses amounted to approximately $19,300,000 a reduction of $2,400,000 or 11% versus the same period last year. Speaker 300:15:54As mentioned on our last call, we initiated a number of cost optimization initiatives earlier in the year, which benefited the Q3. These savings provide us additional flexibility to reinvest into strategic growth initiatives as well as product improvements benefiting both our members and our providers. One example of this is our AI Smart Notes, which we launched last quarter. This new feature drove a 3% increase in efficiency where providers were able to conduct more sessions during the same working hours. Scaling new features like these will continue to be an area of focus, which allows our network to operate at high volumes while supporting our providers' administrative burdens, thereby reducing costs and increasing productivity. Speaker 200:16:41Moving to Speaker 300:16:41profitability. GAAP net profit was $1,900,000 versus a loss of $4,400,000 a year ago. Adjusted EBITDA was $2,400,000 an improvement of $5,200,000 year over year driven by higher revenue and gross profit with a lower cost base of normalized OpEx compared to the same period a year ago. Turning to the balance sheet. We ended the quarter with $119,000,000 in cash and cash equivalents, up from $115,000,000 in the prior quarter. Speaker 300:17:16Finally, we reaffirmed our 2024 financial guidance, which as a reminder calls for $185,000,000 to $195,000,000 in revenue and adjusted EBITDA between $4,000,000 $8,000,000 for the full year. With that, we can open up the call for questions. Operator00:17:35Thank you. We will now open the line for the Q and A session. Your first question comes from the line of Stephanie Davis with Barclays. Please go ahead. Speaker 400:18:01Hey guys, congrats on the quarter and thanks for taking my question. Speaker 200:18:05Good morning, Stephanie. Speaker 400:18:08Good morning. Speaker 500:18:08How are you? Speaker 400:18:09I really want to dig in a little bit in that Amazon partnership because I'm good, but that win is better. So I was hoping you'd give us some color around maybe any associated investments in marketing or affiliate fees needed ramp on the platform? And maybe how we could think about the halo effect to your activation rate as a result? Speaker 200:18:31Sure. So, we had been in discussions with them for a while. Being the only behavioral health partner on the health conditions platform is a very important deal for both them and for us relative to exposing Amazon shoppers to mental health services and products. So I think you probably saw the way it works is you're looking for several things on Amazon and we come up and then you check eligibility and then they flip it over and we confirm eligibility and then you go through the process. So what we've seen is we're very, very excited and we're very, very happy with early results. Speaker 200:19:22Obviously, we're not disclosing what we're how or what that means except that I could tell you that it's been a very positive launch thus far. I guess it's 4 to 5 weeks into it. We Amazon just for a background has their health conditions program. They have Amazon Rx and then of course they have One Medical. Right now, this is about our relationship with them on the health conditions program. Speaker 200:19:52So I don't know what else you want me to talk about relative to them. We're obviously very excited about the opportunity. It goes under the what I call the referral category of increasing the number of BH sessions. First is how do we even get better at our really advertising marketing initiatives. The second category is referral. Speaker 200:20:18And then of course, the 3rd category you heard me talk about is the issues around really significantly improving the journey, the patient and actually the therapist journey through the product. Speaker 400:20:32Well, maybe one of the things we could dig in is, I assume when you would be ramping up the amount of life you ramp up, you would maybe see some impact to your utilization rate, but it actually held up pretty strong in the quarter. So how much of that is from something like the Amazon partnership, where there's more awareness? How quickly could that improve upon kind of the future quarters? Anything like that would be helpful. And maybe as a follow-up, any further color, you talked about this is the first of many partnerships to come. Speaker 400:21:01What direction you want to go in with that? Speaker 300:21:05So on the hey, Stephanie, this is Ian. Good morning. On the first piece, just a reminder, we announced the partnership at the very, very end of September. I think it was 27th September, de minimis to no impact in the Q3 results we put out. I would view this more just sort of from a strategic lens. Speaker 300:21:26It's obviously a testament to the quality of our network, to our brand and also our national coverage, right? So that the fact that we're able to have those three pieces really resonate with a partner like Amazon, which whether it's financial resources or probably more importantly just a human depth of human capital they have for them to look at us and realize the therapist network that we have cannot be built overnight and then wanting to partner with us. We view as really sort of validation of the sort of moat we've created for ourselves. On your question around the referral, so what that looks like, I would view it as we do internally as really just part of another marketing channel. I mean, they obviously will help drive brand awareness given their size and volume. Speaker 300:22:17And ultimately, they're going to be driving very, very high intent the way this is structured and the way their health conditions program works. It's about driving high intent potential users of Talkspace to us in a manner that's in network. So as far as your other question was on further This utilization and further part Speaker 600:22:41of the Speaker 200:22:41So this is goes under the really the capture rate more than I would say utilization across the platform once we get somebody. But it really is the part of the bigger strategy of 200 eventually 200,000,000 covered lives and how do you increase people's awareness. Speaker 400:23:03All right. Awesome to hear. Thank you, guys. Congrats again. Speaker 200:23:07You, Stephanie, just so you want to know about other so this is Amazon is 1. We've talked about DocDock. So there are other relatively large channels like this that we are definitely pursuing. Operator00:23:26Your next question comes from the line of Charles Rhyee with TD Cowen. Please go ahead. Speaker 600:23:33Hi, guys. This is Adam on for Charles. You've seen over $4,000,000 in EBITDA year to date and we see the guidance for entry, but it was reiterated in the $4,000,000 to $8,000,000 range. Given the trajectory you're on, can you talk about what would get you to the top end versus the bottom end of that range? Speaker 300:23:52Hey, Adam. Thanks for the question. So while we don't give quarterly guidance, I understand sort of given where we're in the year the ask, I'll help you out on sort of both components of our guidance. So just to give you a bit of a guidepost on modeling the rest of the year. I would say as it relates to revenue, looking towards our sort of sequential quarter over quarter revenue growth rates over the last few quarters in 2024 as a framework is the best the sort of best help I can give, which you do that math and it lands you a little bit below the midpoint on revenue. Speaker 300:24:28And then to your question on EBITDA, conversely for EBITDA, you're exactly right year to date where we stand. We actually would expect based on what we know today to land at the high end of the range. A lot of that on the EBITDA side is sort of the OpEx initiatives. We actioned shortly after I joined in May. We've seen a lot of success from those already and had a little bit of benefit from those in Q3 and we'll see sort of continued benefit of that in Q4. Speaker 300:24:59So that will get us to the higher end of the EBITDA range. Just to double click on the revenue side, so I think this is important nuance that is maybe a little bit hard to parse through on the surface. So since I joined in the middle of Q2, substantially all of the covered lives we've added have come from Medicare and military, which was obviously very intentional focus for us. We knew that this the work that goes into launching with these 2 cohorts are multiyear initiatives that have been going on long before I got here. So it's a lot of work behind the scenes whether it's rev cycle, compliance, legal, security, takes a lot of time and focus of the team and that's been a lot of our 2024. Speaker 300:25:44As we've talked about in the past, I just want to emphasize, we expect to begin testing these segments this quarter in Q4. But as it relates to your modeling, it's really a 2025 impact. So you can think about all of these initiatives we've been talking about the last few quarters around Medicare and you heard John's comments say focusing on military, which we're actually really excited about, it's really about setting the foundation for growth in 2025. The subtext there is that substantially all the revenue growth we've seen in payer in Q2 and Q3 has actually come from driving further capture rate in our call it the existing base of covered lives as of basically March 31. Since then there's been, like I said, all of the covered lives we've added have been pretty much Medicare and military. Speaker 300:26:36So we'll come back to you with obviously more refined detail in 2025, but I hope that's helpful guidance. So 2024, I would look at the potential growth and then a reacceleration on the top line in 2025. Speaker 600:26:52Yes, that's very helpful. Thank you for all the color. And also wondering, additionally, if you can talk about how you're seeing the trajectory of the B2C business and whether there's a steady state you'd expect to hit there at some point, understanding that B2B is the core for the enterprise going forward. But wondering if you can talk about the degree to which you're seeing the conversion of B2C members to B2B members contribute to B2B growth? Or is it more so a drop off of B2C members without converting to B2B? Speaker 200:27:19No, we don't it's people come to look for therapy and they you probably know you get a choice. And the big the number one choice is let us determine your eligibility to see if you're covered by insurance. And then of course, if not, you can pay for it as a consumer. So think of it as people are showing, remember 50% of people showing up at the door are new to therapy. So it's not like we're I don't we're not cannibalizing our consumer business. Speaker 200:27:48What's happening is more people are moving towards an insurance model being fee for service because they don't have to pay for it. So what you're seeing is a natural decrease in the percent only be well, partially significantly because the number of eligible lives increase. So let's say, you were looking, I'm just going to make it and give you a go. Let's say you were looking 6 months ago, a certain percentage of people had coverage. If now you're looking, now they were Medicare and military, obviously many more people will choose the other option because they are now eligible. Speaker 200:28:24So what you're seeing is a natural decrease in the percent. We and we've talked about this before. There will always be a consumer market. There will always be people with high deductibles. There will always be people who choose to pay for it as opposed to using their insurance. Speaker 200:28:36There will always be people who for whatever personal reasons don't want their employer to know that they're getting therapy or whatever. So there will always be a consumer. I don't I can't tell you what that percentage will be in the end, but it will always remain as a piece of the business. Speaker 300:28:52And I would say that just on looking at the step downs we saw in 2023 and 2024 in consumer, which was again completely in line with the strategy to lead with a in network marketing message, those are much more substantial changes in dollar amounts than what we would expect going forward. So that sort of last holdouts that John references of just folks who want to pay out of pocket no matter what. For the reason, I'd say we're not quite there, but getting very close to approaching that sort of bottom, if you will. Speaker 200:29:29Very helpful. Thank you, guys. Operator00:29:32Your next question comes from the line of Ryan Daniels with William Blair. Please go ahead. Speaker 500:29:39Yes. Hey, guys. This is Speaker 700:29:40Jack Smedes on for Ryan. Thanks for taking the questions. So in your prepared remarks, you mentioned that the core marketing focus will continue to be about driving awareness. And I understand that this is most likely it's most likely less about strictly paid marketing, more about the partnerships. But I guess how should we think about the customer acquisition costs going forward for maybe the remainder of the year and maybe if you have any expectations into 2025? Speaker 700:30:05Just kind of thinking with this being an election year, maybe it's less efficient. But just kind of curious if you're seeing any impacts on customer acquisition costs and kind of how we should think about this going forward? Thanks. Speaker 300:30:19Hey, Jack. Yes, I mean, we've actually done a really great job avoiding sort of the and what from our perspective was anticipated inflation given the election year in the cost of acquisition. I think we've talked about this before, but it we have a 16 person marketing team who's we do it it's like a fully vertical marketing strategy, marketing operation. We do it it is extremely dynamic. We're not setting budgets at the beginning of a quarter, a month, or a week and saying, hey, let's see what that yields us at the end of the period. Speaker 300:30:53I mean, these folks are dynamically in the market every day. We're in a great spot in terms of our scale where when we want to test something new, whether it's new content, a new channel, a new messaging, we can very quickly spin up a statistically significant AB test because we have that scale to run it sort of in real time and go from there. So it's a very, very nimble operation and they've done an incredible job keeping our CAC low and actually from where we were a couple of years ago making drastic improvements. As we start to talk more about these sort of affiliates and partnerships, all of that factors into our overall marketing strategy. So it's all about driving awareness at the most efficient cost possible. Speaker 300:31:40Some of that's paid advertising, a lot of that's organic and a lot of it is brand awareness and partnerships. I think last quarter Q2 was the first time ever where our brand awareness per this sort of third party objective surveys that we've done every year for the last number of years. It was the 1st year ever where our awareness went up with our ad spend going down, right? So the sort of capital light, if you will, ways of driving awareness is definitely working. In terms of looking ahead, I don't want to give CAC guidance for competitive reasons, but suffice it to say, it's we're very data driven about how we spend our money, and marketing is no different here. Speaker 200:32:33Yes. Also, I'd be careful about generalizations because there is a there are multiple subcategories that go into acquisitions. So for instance, the acquisition costs on military personnel or their families is going to be pretty different than a Medicare person, which is also going to be different than a teen. So we're very careful about making these sort of broad brush like this is what our CAC is because it really is very different sub segment to sub segment. So I just want you to think about that in terms of how we approach this. Speaker 200:33:14It's like, Ian said, it's very, very specific to what the needs of the group are almost day to day. Speaker 700:33:22No, understood. I appreciate the color there. I guess just kind of along those lines then too, when it comes to growing the capture rate, is there a different strategy when it comes to the different populations you're bringing on? I mean, just along lines of what you're just talking about. I mean, I think that that would growing the capture rate in Medicare might be different than military, for example. Speaker 700:33:43So can you just talk about the balance here and then just kind of how you think about that? Speaker 200:33:48So 100%, right? So the go to market strategy on Medicare, so for instance, you may have heard me talk about likes. So we know Medicare seniors are very responsive to Facebook, for instance. We know, believe it or not, we know Medicare patients, particularly in senior communities, retirement communities read direct mail. I mean, you and I may not, but they actually read direct mail. Speaker 200:34:16So those are just examples. We know on the military that there's a lot of different strategies relative to how you approach the military bases and how do you approach the spouses and how the teams of military are very different, quite honestly moving city to city different times. So the point is, is each one of these have a strategy that's directed towards their specific entity. So the answer is they're just they're very, very different. The good news is we have done a lot of work on all of them to hopefully figure out what's going to work and what's not. Speaker 200:34:53But like we have said, we always test it. Sometimes you have these impressions and they are wrong and then you move on and you try something else. Speaker 700:35:04Perfect. Thank you again guys. Operator00:35:07Your next question comes from the line of Ryan McDonald with Needham. Please go ahead. Speaker 500:35:15Hi, thanks for taking my questions. Maybe to start on the DTE segment, as you look at the pipeline and how it's developing into year end and into next year, what's the mix between sort of the employer channel versus more of the municipal and district channel? And on the district side, are you seeing a mix of ESSER funding being utilized for spend on Talkspace? Thanks. Speaker 200:35:41So let me go back to that's good luck. Most of the ESSER funding you probably know is running out or is expired. And that's also was tied to a lot of the COVID funding, which is also basically run out. So we don't report or distinguish that much between employer versus municipalities versus states where municipalities being city, state, county. The other because there's another category in there, which we refer to in the press release for the tenants association. Speaker 200:36:18They're really not an employer. They're actually an organization. They're an association is the best way to put it. So there's a lot there's another this other subgroup of we refer to as associations of large groups of people that belong to something that are really not employed by them. So there's multiple strategies again on DTE. Speaker 200:36:39The sales force in DTE actually approaches all of them. And sometimes it's geographic based and not targeted based on what the entity is. So for instance, we may have a rep in a particular region that may be talking to employers, municipalities and associations and actually teens and sometimes even parent groups. So it is variable region to region. It's variable type of vertical to vertical. Speaker 200:37:11So I can't parse it for you because it's again, it's there's just too many overlaps. The other is that we also have the channel of RFPs. So not only are we going outbound, but there is a fair amount of inbound nowadays relative to people who know what we're doing, who know of Talkspace, who know of our national footprint, who are actually approaching us or sending us RFPs, requests for proposals to ask us to bid on certain books of business. Speaker 500:37:42That's helpful color there, John. I really appreciate it. Maybe just as a follow-up on the payer channel, to the extent that you're as you continue to deepen the relationships with these payer customers, are you starting to get into conversations around value based care contracting? And if so, what sort of metrics are your payer partners looking to be tracking as they're measuring effectiveness moving forward? Thanks. Speaker 200:38:10So the answer is yes. We've already signed some new value based contracts. I will tell you that the this is really, really at early stage. We have no issue and no problem at all dealing what the metrics are. So I'll give you an example. Speaker 200:38:29Frequently the metrics are, what's your time to initial evaluation? Do you do full evaluation? Can someone get an appointment within a certain amount of days? Can you get a follow-up within 30 days? Those are the I'll just give you examples of some of the value based contracting metrics that we're using right now. Speaker 200:38:49They're relatively rudimentary, but they're for us because we've been in network, none of this is an issue. We've built all of this has been built way before these value based contracts came up. So we encourage it. We see it more and more. But for us, it's a non issue relative to the contracting metrics that they're putting in play in front of us quite honestly. Speaker 200:39:18It's stuff we already do, to be honest. Speaker 500:39:21Excellent. Thanks for taking my questions. Operator00:39:25And ladies and gentlemen, that does conclude our question and answer session. And with that, that does conclude today's conference call. Thank you for your participation and you may now disconnect.Read moreRemove AdsPowered by