Marin Software Q3 2024 Earnings Call Transcript

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October 31, 2024

There are 3 speakers on the call.

Operator

Greetings, and welcome to Marin Software's Third Quarter 20 24 Financial Results Conference Call. At this time, all participants are in a listen only mode. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Bob Burtz, Chief Financial Officer of Marin Software. Thank you.

Operator

You may begin.

Speaker 1

Thank you. Good afternoon, everyone, and welcome to Marin Software's Q3 2024 earnings conference call. My name is Bob Burtz. I'm Marin's CFO and joining me today is Chris Lean, Marin's CEO. By now, you should have received a copy of our earnings release, which crossed the wire a short time ago.

Speaker 1

The release can also be obtained on our website at investors. Marinsoftware.com. Call participants are advised that the audio of this conference call is being recorded for playback purposes and that the recording will be made available on the Investor Relations section of our website within a few hours. Before we begin, I'd like to note that our discussion today will include forward looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934. These forward looking statements include statements about our business outlook and strategy, our expectations for customer adoption and use of our services, historical results that may suggest trends for our business, our expectations about our ability to improve customer retention and new business bookings and to sustain or grow our business our expectations about our expenses and cash resources the impact of investments in product and technology progress on product development efforts product capabilities and benefits our relationships with publishers and other parties in the digital advertising market and the expected revenue under our strategic agreement with Google expectations for future economic activity in digital advertising spending expected restructuring costs and cost savings from our restructuring efforts our efforts to raise additional financing or to negotiate and complete potential strategic transactions and our expected Q4 2024 and future financial results.

Speaker 1

We make these statements as of October 31, 2024 and disclaim any duty to update them. For more information regarding these and other risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward looking statements, as well as risks relating to our business in general, we refer you to the section entitled Risk Factors in our most recent reports on Form 10Q and Form 10 ks as well as our other SEC filings. This presentation contains certain financial performance measures that are different from the financial measures calculated in accordance with GAAP and may also be different from similar calculations or measures used by other companies. A quantitative reconciliation of these non GAAP financial measures to the most directly comparable GAAP financial measures is available in our Q3 2024 earnings release. With that, let me turn the call over to Chris.

Speaker 2

Thank you, Bob. Good afternoon, everyone. Thank you for joining our call today. I'll share my observations on the quarter and provide an update on our initiatives to sustain and grow our business. Bob will then provide additional detail on our Q3 results for 2024 and our outlook for the Q4 of 2024.

Speaker 2

As we highlight each quarter, we are committed to sustaining and growing our business and maximizing shareholder value. Our plan to achieve this is focused on delivering a leading cross channel advertising management platform to enable brands and their agencies to maximize the return from their online advertising investments. As announced in today's earnings release, Q3 revenues came in above our guidance range at $4,300,000 down about 4% year over year as our revenue decline moderates with progress in improving customer retention and new bookings. Our Q3 non GAAP operating loss also beat the high end of our guidance. Our non GAAP operating loss was $1,100,000 lower on a year over year basis, reflecting the benefits of our July 2023 restructuring and reduction in force plan.

Speaker 2

Our total cash balance at the end of Q3 was $5,600,000 In mid October, subsequent to the end of the quarter, we reduced headcount by 26%. The reduction is projected to result in annualized savings of approximately $3,600,000 We took this difficult step to better align our costs with our current revenues and to move Marin closer to breakeven. As we announced last quarter, I am pleased to share that Marin Software has renewed its strategic partnership agreement with Google for another 3 years, commencing on October 1, 2024. The renewal is substantially similar to the revenue share agreement with Google that expired on September 30, 2024, including the same minimum quarterly payments. This agreement underscores our commitment to fostering innovation and providing advertisers with unparalleled tools for managing and optimizing their paid search campaigns.

Speaker 2

As I've shared before, Marin seeks to be an ally in digital for the world's leading brands and their agencies. The online path to purchase traverses a range of channels, devices and publishers. Marketers need to engage at all points of this customer journey. And the walled gardens of Google, Facebook, Amazon and the other publishers including TikTok, Snap and LinkedIn do not play well together. Brands must connect the dots.

Speaker 2

Marin helps these advertisers to measure, manage and optimize their online advertising investments, driving performance, time savings and better business insights. We do this by serving as a performance layer that complements the tools that each of the ad platforms provides to its customers. These ad platform tools are understandably focused on the ad units offered in each platform and encourage brands to spend more within their walled guard. The ad platform tools generally don't compare advertising performance across platforms. They don't highlight opportunities to reallocate spending across platforms to improve performance, nor do they promote a unified view of a customer's journey across channels and devices.

Speaker 2

We supplement our software with support from our experienced team of digital marketing experts, who can help brands navigate the complex, but rewarding world of digital advertising. To address the varying needs of digital marketers and their agencies, we offer 3 primary products. Connect is a reporting focused solution for advertisers looking to collect their performance marketing data from various sources and send it to data warehouses, BI tools and spreadsheets. Marin provides marketers with unified revenue cost and ad performance data via our Connect offering. Building on the data foundation provided by Connect, Ascend is our budget management, pacing and forecasting solution.

Speaker 2

It enables marketers to leverage Marin's AI based optimization methodologies to deliver budget compliance, understand what if from increased or decreased advertising spend and understand optimal spend allocation across campaigns, publishers and channels. Ascend supports a range of publishers and channels including LinkedIn, TikTok, Apple Search Ads, Amazon, Reddit, X, formerly known as Twitter, and Tubula, in addition to Google and Meta. Ascend ensures that budgets are dynamically adjusted to maximize campaign performance without manual intervention. Ascend complements the robust in channel publisher bidding and provides an independent measure and means to allocate and pace online advertising investment, delivering optimal financial results and significant time savings compared to alternative manual approaches. This past quarter in Ascend, we introduced new budget floor controls, ensuring campaigns maintain a minimum spend to maximize impact and avoid underperformance due to budget shortfalls.

Speaker 2

These enhancements provide users with automated budget management that adheres to both maximum and minimum thresholds across all campaigns and publishers. And I want to highlight a recent Ascend customer success story with Fusion 92, one of the Midwest's largest independent media agencies, who utilize Marin's budgeting platform to transform budget compliance for their client, a dental services organization with over 1500 offices nationwide. In just under 2 months, they improved budget compliance from 9% to 96%, really outstanding results, saving over 15 hours of manual work per week. We are encouraged to see more advertisers and agencies benefiting from Marin Ascent as well as growing interest in evaluating Ascend. As I've shared, Ascend is already helping drive both new business and renewals.

Speaker 2

Marin's 3rd offering is MarinOne, our flagship cross channel advertising management platform. Our goal with MarinOne is to complement publisher tools to help advertisers to analyze, automate and optimize their digital marketing campaigns more effectively. MarinOne is designed to enable management at scale for large paid media programs, driving time savings and financial lift. As part of MarinOne, I'm pleased to announce our enhanced Reddit integration, which now supports full campaign management, including budgeting, forecasting and automation. On top of our existing omnichannel reporting capabilities, marketers can manage their Reddit campaigns with the same precision and ease they apply across other publishers in Marin.

Speaker 2

I've mentioned Marin's work with AI in prior calls, and I'm pleased to share that we continue to advance Advizr, which is Marin's open AI powered virtual teammate. With this, Marin users can interact with the platform in an entirely new way, unlocking the collective knowledge of digital marketing thought leaders and putting their best practices to work with a simple prompt. Our new AI powered virtual assistant allows marketers to streamline their workflow by automating tasks and receiving actionable insights. Powered by OpenAI and integrated with Marin's entire knowledge center, Advisor provides real time performance analysis, recommended actions and step by step guidance, helping users optimize their campaigns directly within Marin's platform. Advisor is Marin's 2nd AI offering following our chat GPT powered anomaly detection reports designed to identify and summarize performance outliers.

Speaker 2

These reports are delivered in a concise easy to understand format via email on a daily or weekly basis, enabling marketers to review and address significant deviations in campaign performance quickly. Our team intends to expand the application of AI to optimize online advertising and expects to bring additional innovations to market in the coming quarters. As we've discussed on past calls, our activities to support brands and their agencies take place against an active backdrop of governmental antitrust investigations of the businesses of leading publishers in the digital advertising market at the federal and state levels and in the EU. There is also the possibility of federal legislation to regulate the conduct of the leading publishers, which could benefit Marin's role as an independent ad management platform. In particular, there is a pending Google Ad Tech antitrust case that will hear closing arguments beginning November 25, 2024, with a ruling from the judge expected in Q1 2025.

Speaker 2

Any decision by the judge will likely be subject to further hearings and appeals. Marin enjoys coopetition relationships with the leading publishers, and we do not expect significant changes in these relationships in the near term. And as you've heard me share on prior calls, we see early but encouraging signs that our latest efforts are resonating more with customers and prospects. Marin can benefit as consumers spend increasing time online and ad dollars follow them, creating more need for brands to measure, manage and optimize these investments to acquire customers and drive revenue outcomes. With the combined online advertising share of Google and Meta below 50% and the growing fragmentation of digital advertising outside of these 2 leading publishers, be it on Amazon, Apple Search Ads, LinkedIn, Reddit or TikTok, we see increasing interest in brands taking a cross channel approach to their digital advertising investments, leveraging Marin's cross channel reporting, management at scale and budget optimization.

Speaker 2

And now Bob will review our Q3 financial results and our outlook for the Q4 of 2024.

Speaker 1

Thank you, Chris. I'll provide an overview of our Q3 results and then share our forecast for the Q4 of 2024. I'll begin with a review of our income statement. For the Q3 of 2024, Marin generated $4,300,000 in revenue, which was $100,000 above the high end of our guidance. Q3 2024 revenue was down approximately 4% when compared to total revenue for the Q3, indicating a moderation of our revenue decline when compared to prior quarters.

Speaker 1

The decrease in revenue year over year is primarily attributable to the fact that existing customer churn outpaced new bookings. Our geographic split for revenue was approximately 80% U. S. And 20% international for the Q3 of 2024. Moving on to our operating results.

Speaker 1

As a reminder, financial statements and a reconciliation of our GAAP to non GAAP financial measures can be found in our earnings release issued earlier today. Our non GAAP operating loss was $1,800,000 for the Q3 of 2024 as compared to a $2,900,000 loss for the Q3 of 2023. The $1,800,000 non GAAP operating loss in Q3 was $100,000 better than the high end of our guidance due to higher revenue. The decrease in operating losses compared to Q3 2023 is primarily attributable to realized savings from our restructuring plan implemented during the second half of twenty twenty three, which were partially offset by lower revenue in the current period as compared to last year. Our non GAAP operating expense in Q3, twenty twenty four of $4,400,000 represents a 17% decrease when compared to the prior year quarter.

Speaker 1

The decrease is attributable to the implementation of our restructuring plan. We ended the quarter with 103 total head count globally versus 116 a year ago. The decrease in head count year over year is due to the reduction in force that was commenced in July 2023 as part of our restructuring plan, which was completed in Q4 of 2023. About half of our team is in technology roles, which we believe allows us to continue to deliver new products, features and functionality to drive results for leading brands and their agencies. We commenced the implementation of a new restructuring plan in October of 2024.

Speaker 1

This restructuring plan is expected to further reduce our pre tax cost structure by approximately $3,500,000 on an annualized basis, all of which is expected to come from a reduction in force. The reduction in force will reduce our workforce globally by approximately 27 positions as well as approximately 7 full time equivalent contractor roles. We expect the restructuring to be completed by the end of this year and we expect to incur approximately $800,000 in restructuring costs, substantially all of which relate to severance and other one time termination benefits. In terms of our balance sheet, we ended the quarter with a total cash balance of $5,600,000 as compared to a $7,900,000 at the end of the previous quarter. As we have disclosed in our recent SEC filings, we are exploring opportunities to raise additional financing as well as potential strategic transactions, but we cannot provide any assurances about our ability to negotiate or complete any such transaction or the terms or timing of any such transaction.

Speaker 1

Moving on to our outlook. For Q4 2024, we expect revenue to be in the range of $4,000,000 to $4,200,000 and our non GAAP operating loss is expected to be in the range of $1,400,000 to $1,100,000 This concludes our call for today. Thank you for your time and we look forward to updating you again during our Q4 2024 earnings call.

Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation and have a wonderful day.

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