But that in turn, I think you're seeing smaller shows. And and when I say smaller, that's like 20, 30, 40,000, you know, right where I've had it used to be, right, when we first picked them up that are, you know, able to make money and not only make money on the immediate shows that go out, the episodes that go out, but their backlog of content, right? And that's coming through programmatic revenues and selling as, run a network type deals, not just, you know, show by show where you're really capped out of that, like, what downloads number you have. So there's different ways to make money now. You know, if you're 20, 25,000 downloaded podcasts, you you've got the advertising side of it, but now you've got the merch, you've got the paywall, you've got the live shows, you've got all these type of things that that we can help people do, and and that's And that's their chance to become podcast partners.