Sean Connolly
President and Chief Executive Officer at Conagra Brands
Yeah, let me unpack that for you, Rob. First, taking it from the top. The EPS call down today equates basically identically to the inflation in the back half versus what we had previously expected. That's the majority of it plus FX. So it just, that queues up and that is the reason back to the earlier question around the leverage going from 3.2 to 3.4. It's not -- it's not the need to invest more or any of that and I want to make sure we don't get caught up in that. So it's -- so on a percentage basis, while it looks 3% to 4% on a dollar basis in terms of inflation and the impact on EPS, it just, it ticks and ties. As to what's driving that, it's really -- yes, there's inflation in cocoa and sweeteners and that's very narrow in our portfolio and we will be pricing to offset that. But the bigger driver for us has been protein. It's meats, eggs, things like that.
And we did anticipate that there would be inflation in the second half, but we anticipated that level of inflation will be lower, and we still anticipate that those peak protein costs are going to come down pretty much across the board. But there's a bit of a deferral for that. So then it kind of leaves it as a judgment call for companies like ours, which is, you know, do you -- if you -- if you believe that the forward curves are going to be coming down, do you want to price, start the whole cycle all over again of the lag, the elasticity effect? And right now we think what's in the best interest of the consumer and in the best interest of our shareholder with respect to kind of long term cash flows and value creation is to keep the top line momentum. And that's what we're doing. It's been working very well for us. It was great to get back to positive territory and so obviously there's a margin implication near term but we do see that changing.
Now, you never know. Like we thought the back half was going to be less inflationary if we find ourselves in next fiscal and there's more inflation, we'll deal with that then. But that's just a little color on kind of how we're looking at things now. And I think the headline is we've got really strong brand performance, we've got industry leading share performance. We think the right thing to do is to keep that momentum.