LON:AJB AJ Bell H2 2024 Earnings Report GBX 411.80 +0.20 (+0.05%) As of 04/17/2025 12:29 PM Eastern Earnings HistoryForecast AJ Bell EPS ResultsActual EPSGBX 20.46Consensus EPS N/ABeat/MissN/AOne Year Ago EPSN/AAJ Bell Revenue ResultsActual RevenueN/AExpected RevenueN/ABeat/MissN/AYoY Revenue GrowthN/AAJ Bell Announcement DetailsQuarterH2 2024Date12/5/2024TimeBefore Market OpensConference Call DateThursday, December 5, 2024Conference Call Time2:00AM ETConference Call ResourcesConference Call AudioConference Call TranscriptSlide DeckInterim ReportEarnings HistoryCompany ProfileSlide DeckFull Screen Slide DeckPowered by AJ Bell H2 2024 Earnings Call TranscriptProvided by QuartrDecember 5, 2024 ShareLink copied to clipboard.There are 3 speakers on the call. Operator00:00:00Hello, and welcome to A. J. Bell's 2024 Annual Results Video. We're shortly going to hear from Michael Summersgill and Peter Birch, CEO and CFO of A. J. Operator00:00:10Bell. But first, let's go through some of the key numbers from the year. Starting with customers and AJ Bell's total platform customers increased by 66,000 in the year to close at 542,000, an increase of 14%. Platform assets under administration closed at £86,500,000,000 up 22% in the year. Net inflows were up 45% versus the prior year to £6,100,000,000 with £2,200,000,000 attributable to the Advise platform and £3,900,000,000 being B2C. Operator00:00:51Moving on to the key numbers from today's full year results. Revenue was up 23 percent to £269,400,000 driven by strong ad valorem and transactional revenues. Ad valorem revenue was up 25 percent to £202,000,000 due to growth in custody fees driven by higher average AUA and an increase in net interest income generated on cash balances held on the platform. Transactional fees were up 34 percent to £35,300,000 Stealing activity was higher in the year due to improved retail investor sentiment, following a recovery in global equity markets. FX revenue was also strong due to increased levels of dealing in overseas shares, particularly the United States. Operator00:01:47Total costs increased by 23% £162,200,000 whilst net finance income totaled £6,000,000 Taken together, this resulted in a 29% increase in profit before tax to £113,300,000 and an improved PBT margin of 42%. And finally, the company has announced a record level of shareholder returns in the form of an increased ordinary dividend and a new share buyback program. The Board has recommended a final ordinary dividend of 8.25p per share, taking the total ordinary dividend for the year to 12.5p, the 20th consecutive year of ordinary dividend growth. In addition, the Board has approved a share buyback program of up to £30,000,000 returning surplus capital to shareholders in line with the company's capital allocation framework. You can find full details about these results on our website. Operator00:02:58Now let's hear from Michael and Peter and Speaker 100:03:17really strong year for us. When I reflect on the year, I always look at it through the lens of all of our key stakeholder groups, so our customers, our people and our shareholders. And I think we've delivered to each and every one of those groups. So for customers, we've had the same service standards as we always try to deliver. We deliver new products and new features to market. Speaker 100:03:36And we've reduced prices that customers pay as well. For our staff, the continued growth of the business has meant great opportunities for them. So we've seen hundreds of internal promotions over the course of the year. We've got the same high level of staff engagement as we've had for a number of years now. And then we've done a good job of delivering to shareholders as well, great returns for shareholders through the course of 2024. Speaker 100:03:57So a strong year all around. The platform market is a big market and one that's still growing in the K. So there are about £3,000,000,000,000 of assets that would be well served on an investment platform. And there's just over £1,000,000,000,000 of money already on one of those platforms. So you would expect the market itself to continue to grow over time. Speaker 100:04:15We have about an 8% market share, so there's still plenty of room for us to grow within the platform market. Growth in the year has been very strong, so we've delivered over £6,000,000,000 of net inflows onto the platform. And the key to that success has been the fact that we operate in both the direct to consumer platform market and in the advised platform market. And having those two channels is what helps us to maximize the growth. Speaker 200:04:42So another year of record financial performance. Revenue and profit before tax broke up significantly year on year. From a revenue perspective, the increase was driven by 3 factors. Assets under administration were up year on year, which drove high levels of custody revenue. Average interest rates were also higher through the period, which resulted in an increase in net interest margin. Speaker 200:05:05And dealing activity was also at a more normalized level this year, which meant that year on year transaction revenue increased. Within that, there's greater weighting towards overseas stocks, which drove higher foreign exchange revenue. I think all of that shows a real benefit of the diversified nature of the revenue model because we delivered that growth despite the fact that we also reduced customer prices on the 1st April. So a really pleasing year from a revenue growth perspective. So underlying costs were up 19% in the year to £156,000,000 That was about £4,000,000 higher than we'd originally guided to. Speaker 200:05:47And that was a deliberate conscious decision to invest a bit more into branded marketing and also product development. We're seeing good traction in those areas and have the sort of ability and the confidence to make greater levels of investment. Our philosophy is that as we generate increased levels of profitability, we will reinvest that into the business, into areas such as pricing, which we've already talked about, and then also product development and brand and marketing. The profitability of the business was higher than we'd expected it was going to be when we issued our cost guidance at the start of the year, hence the deliberate decision to invest a bit more in those key areas. So we announced a new capital allocation framework alongside our half year results. Speaker 200:06:31It was very much a re articulation of how we already thought about things, but probably sets out in a bit of a clearer way. Clearly, we need to comply with our regulatory capital requirements. We then think about organic investment within the business. We committed to a progressive dividend policy and moving away from a fixed 65% payout that we used in previous years, which then potentially gives us a bit more surplus capital to think about how do we deploy that. We'll consider M and A opportunities or principally organic strategy. Speaker 200:07:02If there are no M and A opportunities arising, we then think about how we distribute any remaining surplus capital. And we'll consider things like special dividend and share buyback programs, and we'll do that on an annual basis. How we're choosing to implement our capital allocation framework this year is that we're announcing an ordinary dividend, which is up on the previous year by 16%, and that is the 20th consecutive year of ordinary dividend growth, which gives you a great message to be able to give to shareholders. That still leaves us with significant surplus capital within the business. And so we're also alongside these results announcing a share buyback program of up to £30,000,000 Taken together, that is a record distribution to shareholders, which is a really pleasing thing for us to be able to say at this point in time. Speaker 100:07:57Majorville's purpose is quite straightforward. It's to help people invest. And the main way that we do that is through our investment platforms. The way that we think about strategy is we have 3 focus areas that we're always trying to bring things back to. So that's to be easy to use, which means different things in the advised and the direct market. Speaker 100:08:18To be a trusted provider, so we want to build trust by providing great service and building our brand. And then we want to be a low cost provider as well. We think that's particularly important in financial services to deliver great value to our customers. Fee's of use is going to require us to deliver technology improvements over time. We're constantly going to have to improve the user interface, add new features to the platform as advisers' behaviors and customers' behaviors change. Speaker 100:08:42So the key capability we need to have is to deliver technology change more quickly, and that's something that we've been investing in over recent years. And so we've been making sure that we've got robust automated pipeline so that we've got a quick release process. And we've seen that. We've been bringing more engineers into the business, and we're delivering more change more quickly than we ever have. And we've seen that building over a number of years now. Speaker 100:09:08The kinds of things that we've been delivering to market range from new products in the direct markets. We've launched a ready made pension to make it easier for customers to consolidate their pensions in a single pension wrapper. And then there are new features that we deliver to the advised market, so a new onboarding process that allows the adviser to far more efficiently pull all the information that they need for a new customer, all the documentation that they need to provide. It aligns that process with their advice process and just makes it far more efficient for them to operate. So it's an ongoing program. Speaker 100:09:42Those are just examples of things that we've done in the year. And it's that ability to deliver tech change that is going to be key for us for years to come. Trust is hugely important in financial services. And we've seen all the research that we do around the decision process that people go through when they join a platform just how important it is. People recommending the platform to them, people having heard of the brands are the crucial factors in making their decisions. Speaker 100:10:05So we've been trying to build that brand awareness for a few years now. The TV campaign, the radio campaign that we've been running through that period have been a key part of the success. We've supplemented that with sponsorship activity. So we've partnered with the Great Room series. And they have a feel good factor about those events that we're really looking to draw out in our brand. Speaker 100:10:28And that has been a really successful partnership for us. The combination of those two activities has really driven the brand awareness very successfully over the last 2 years. We're at all time highs now. And the importance of that is when somebody is making that decision to decide to pick a platform, it just puts the page and bell at the front of their minds. Once you've won people's trust, you have to, on an ongoing basis, you have to maintain it. Speaker 100:10:51We do that through trying to deliver a really high level of service. So 1st and foremost, we're trying to deliver a digital proposition. People generally want to self serve, and so that means that the system has to be reliable. It has to be easy to use. But there will be points in people's investment journey where they want some human support. Speaker 100:11:09They'll have a query and they'll want somebody to talk that through with them. So we think that answering the phones quickly and connecting people to a knowledgeable member of the team here at AJL is important. We've had 450 1,000 calls from customers this year, and 97% of those were answered within 20 seconds. And that's one of the key statistics that we monitor in the business. And you see the impact that, that has on customers coming through things like the Trustpilot scores. Speaker 100:11:34We've maintained a 4.8 star rating all the way through the year. And when you see the feedback that people provide so often, it's the quality of support that they got and the speed with which the information was provided that are key. So that combination is really important to maintain trust on an ongoing basis. So as Michael mentioned previously, pricing is Speaker 200:11:55a key consideration for customers when selecting a platform. So we always want to remain competitive on pricing. As the business has scaled, we've been able to do that. And in the year, we announced changes to our customer charges and customer interest rates. The annualized financial impact of those was over £20,000,000 so a significant reinvestment within into the business in the year. Speaker 200:12:18So we're clear in terms of the areas we need to invest in to drive growth and to drive benefit for all of our stakeholders. We need to invest in ease of use, trust and pricing. And we've done all of those things in the year. We've generated significant growth. We'll continue to invest in those areas for the benefit of the business in the future. Speaker 100:12:42So we have the first budget from this new Labour government back in October, and it was certainly a tax raising budget. That impacted us, the users of our platform and the retail investors that we're all trying to serve. So National Insurance increased for us as an employer and for the IFAs who use our platform. The IFAs using the platform, they suffered CGT reliefs on the ultimate disposal of their business. Those reliefs were eroded. Speaker 100:13:07And retail investors saw CGT rates increase and also now IHT being applied to unused pensions on death. And it was that last topic of IHT on pensions that was one that really concerns me. A lot of the other measures were largely expected, but the IHT proposal is poorly thought through and actually unworkable for the industry. It will result for unnecessary delays for people inheriting those pension pots when they don't need to go through the IHT process, and it will create a lot of extra administration for the industry. So we've been very vocal in our criticism. Speaker 100:13:44We've spoken to government directly about our concerns, And there's lots of work going on across the industry to try and collaborate and put forward some more workable proposals to the government to tax unused pensions on debt. So a concern, but one that I think ultimately we'll be able to work through as an industry. So There's lots of speculation leading up to the budget around changes that might be made to different aspects of pensions, namely the tax treatment of contributions into pensions and then the withdrawal of what's commonly referred to as tax free cash at the point to which somebody starts drawing their retirement savings. Now neither area was actually changed, but the speculation, the uncertainty was incredibly unhelpful. And it's understandable. Speaker 100:14:25These are lifelong decisions that people are making. These are big financial decisions that they're making. We saw a meaningful change, material amounts of money coming into the business and going out of those pension wrappers compared to normal levels. And so you saw the sensitivity that people have to these topics. We made a proposal to government to operate what we refer to as a pensions tax lock, basically saying that those two areas of the system would not be changed. Speaker 100:14:53These are really long term decisions that people are making. We certainly need to have confidence in the system. Having now been through the budget and seen the importance of that, it's something that we'll be campaigning for again in the New Year because I think that having applied IHT on pensions, we've seen that changes to pensions tax are in the mind of the government, and we need some certainty around those two core areas of the pension system. We've been campaigning for ISA simplification for a couple of years now. Our objective is to get more people investing, and it's good for society. Speaker 100:15:23It's good for the individuals. Too many people in the UK hold cash over the long term, and if they make that move into investing, they'll get far greater returns. ISAs are a brilliant way to try and get more people investing because it's a well recognized and well liked part of the financial services system. The problem is that it's become the understanding of ISAs has become eroded over the years as more and more ISAs have been added to the landscape, and it just creates confusion. So we want to pair that right back. Speaker 100:15:51Ideally, we'd like to just have one ISA, but we probably need to get there in a couple of stages. So it's something like I say, we've been collaborating with industry and talking to governments about for a few years now. Labour made a commitment to ISO simplification ahead of the election. And my understanding is it's something that we can expect to see some progress on in 2020 Speaker 200:16:155. So for FY 'twenty five, we're expecting revenue margins to moderate slightly. We said previously that we expect that to happen next year. And that reflects the full year impact of the price changes that we made on the 1st April. From a cost perspective, we're expecting cost growth to moderate year on year. Speaker 200:16:35That's again something that we've indicated previously will happen. Costs are, however, expected to increase a bit more than we'd originally guided to. And there are 2 main reasons for that. The first one being the impact of the national insurance changes that were announced in the budget. That impacts us by about £2,000,000 And the second thing is that we're choosing to invest a bit more in product development and brand and marketing than we originally indicated. Speaker 200:16:59And that's a deliberate decision that reflects the fact that actually profitability is higher than we'd have expected it was going to be when we issued the guidance this time last year. In line with our philosophy where we generate higher margins, we look to reinvest in areas like pricing, trust and ease of use. And so we're going to do that from a product marketing and product development perspective. And we believe we can do that and absorb the full year impact of price changes whilst still growing profit before tax and achieving a PBT margin in excess of 40%. Speaker 100:17:33So I'm really positive about the future for AJ Bell. If we look at the opportunity in the platform market, first of all, we expect that market to carry on growing. I think that the way that we're approaching the market, having a platform in both the ad buys and the direct to consumer market is the right way for us to make the most of that growth opportunity. Now not to say that there aren't some challenges, there always are. And we've seen with the new government that we have that they will want to raise more tax, that some of that could add complexity to our industry. Speaker 100:18:04But the key thing is I think we've got the right people in place to address those challenges. We've got a great team here at AJA Bell. We've got highly engaged workforce. I think I've got the right senior people around me and I've got a very supportive board. So very optimistic about what lies ahead in 2025 and beyond.Read morePowered by Conference Call Audio Live Call not available Earnings Conference CallAJ Bell H2 202400:00 / 00:00Speed:1x1.25x1.5x2x Earnings DocumentsSlide DeckInterim report AJ Bell Earnings HeadlinesDeutsche Bank upgrades AJ Bell to “buy,” lowers price target to 480pApril 1, 2025 | in.investing.comDoes AJ Bell (LON:AJB) Deserve A Spot On Your Watchlist?March 30, 2025 | finance.yahoo.comTrump’s treachery Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to move your money now.April 19, 2025 | Porter & Company (Ad)AJ Bell Sells Platinum Business to InvestAcc for Up to $32.2 MillionMarch 27, 2025 | marketwatch.comAJ Bell stock dips following Platinum business disposalMarch 27, 2025 | ca.investing.com'Astonishing' $1.57tn wiped off Mag 7 since start of 2025March 10, 2025 | msn.comSee More AJ Bell Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like AJ Bell? Sign up for Earnings360's daily newsletter to receive timely earnings updates on AJ Bell and other key companies, straight to your email. Email Address About AJ BellEstablished in 1995, AJ Bell (LON:AJB) is one of the largest investment platforms in the UK, operating at scale in both the advised and direct-to-consumer markets. Our purpose is to help people invest by providing them with easy access to Pensions, ISAs and General investment accounts, great customer service and competitive charges. Our two core platform propositions are AJ Bell in the D2C market and AJ Bell Investcentre in the advised market, which both provide access to a broad investment range including shares and other instruments traded on the major stock exchanges around the world, as well as all mainstream collective investments available in the UK and our own range of AJ Bell funds. In the D2C market we also offer AJ Bell Dodl, a low-cost investment app with a simplified investment range that makes it easier for customers to choose investments and buy and sell them without paying any commission. For D2C cash savers we offer a Cash savings hub which provides access to a range of competitive savings accounts to help people manage their long-term cash deposits. AJ Bell is headquartered in Manchester, UK, with offices in London and Bristol.View AJ Bell ProfileRead more More Earnings Resources from MarketBeat Earnings Tools Today's Earnings Tomorrow's Earnings Next Week's Earnings Upcoming Earnings Calls Earnings Newsletter Earnings Call Transcripts Earnings Beats & Misses Corporate Guidance Earnings Screener Earnings By Country U.S. Earnings Reports Canadian Earnings Reports U.K. Earnings Reports Latest Articles Archer Aviation Unveils NYC Network Ahead of Key Earnings Report3 Reasons to Like the Look of Amazon Ahead of EarningsTesla Stock Eyes Breakout With Earnings on DeckJohnson & Johnson Earnings Were More Good Than Bad—Time to Buy? Why Analysts Boosted United Airlines Stock Ahead of EarningsLamb Weston Stock Rises, Earnings Provide Calm Amidst ChaosIntuitive Machines Gains After Earnings Beat, NASA Missions Ahead Upcoming Earnings Tesla (4/22/2025)Intuitive Surgical (4/22/2025)Verizon Communications (4/22/2025)Canadian National Railway (4/22/2025)Novartis (4/22/2025)RTX (4/22/2025)3M (4/22/2025)Capital One Financial (4/22/2025)General Electric (4/22/2025)Danaher (4/22/2025) Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
There are 3 speakers on the call. Operator00:00:00Hello, and welcome to A. J. Bell's 2024 Annual Results Video. We're shortly going to hear from Michael Summersgill and Peter Birch, CEO and CFO of A. J. Operator00:00:10Bell. But first, let's go through some of the key numbers from the year. Starting with customers and AJ Bell's total platform customers increased by 66,000 in the year to close at 542,000, an increase of 14%. Platform assets under administration closed at £86,500,000,000 up 22% in the year. Net inflows were up 45% versus the prior year to £6,100,000,000 with £2,200,000,000 attributable to the Advise platform and £3,900,000,000 being B2C. Operator00:00:51Moving on to the key numbers from today's full year results. Revenue was up 23 percent to £269,400,000 driven by strong ad valorem and transactional revenues. Ad valorem revenue was up 25 percent to £202,000,000 due to growth in custody fees driven by higher average AUA and an increase in net interest income generated on cash balances held on the platform. Transactional fees were up 34 percent to £35,300,000 Stealing activity was higher in the year due to improved retail investor sentiment, following a recovery in global equity markets. FX revenue was also strong due to increased levels of dealing in overseas shares, particularly the United States. Operator00:01:47Total costs increased by 23% £162,200,000 whilst net finance income totaled £6,000,000 Taken together, this resulted in a 29% increase in profit before tax to £113,300,000 and an improved PBT margin of 42%. And finally, the company has announced a record level of shareholder returns in the form of an increased ordinary dividend and a new share buyback program. The Board has recommended a final ordinary dividend of 8.25p per share, taking the total ordinary dividend for the year to 12.5p, the 20th consecutive year of ordinary dividend growth. In addition, the Board has approved a share buyback program of up to £30,000,000 returning surplus capital to shareholders in line with the company's capital allocation framework. You can find full details about these results on our website. Operator00:02:58Now let's hear from Michael and Peter and Speaker 100:03:17really strong year for us. When I reflect on the year, I always look at it through the lens of all of our key stakeholder groups, so our customers, our people and our shareholders. And I think we've delivered to each and every one of those groups. So for customers, we've had the same service standards as we always try to deliver. We deliver new products and new features to market. Speaker 100:03:36And we've reduced prices that customers pay as well. For our staff, the continued growth of the business has meant great opportunities for them. So we've seen hundreds of internal promotions over the course of the year. We've got the same high level of staff engagement as we've had for a number of years now. And then we've done a good job of delivering to shareholders as well, great returns for shareholders through the course of 2024. Speaker 100:03:57So a strong year all around. The platform market is a big market and one that's still growing in the K. So there are about £3,000,000,000,000 of assets that would be well served on an investment platform. And there's just over £1,000,000,000,000 of money already on one of those platforms. So you would expect the market itself to continue to grow over time. Speaker 100:04:15We have about an 8% market share, so there's still plenty of room for us to grow within the platform market. Growth in the year has been very strong, so we've delivered over £6,000,000,000 of net inflows onto the platform. And the key to that success has been the fact that we operate in both the direct to consumer platform market and in the advised platform market. And having those two channels is what helps us to maximize the growth. Speaker 200:04:42So another year of record financial performance. Revenue and profit before tax broke up significantly year on year. From a revenue perspective, the increase was driven by 3 factors. Assets under administration were up year on year, which drove high levels of custody revenue. Average interest rates were also higher through the period, which resulted in an increase in net interest margin. Speaker 200:05:05And dealing activity was also at a more normalized level this year, which meant that year on year transaction revenue increased. Within that, there's greater weighting towards overseas stocks, which drove higher foreign exchange revenue. I think all of that shows a real benefit of the diversified nature of the revenue model because we delivered that growth despite the fact that we also reduced customer prices on the 1st April. So a really pleasing year from a revenue growth perspective. So underlying costs were up 19% in the year to £156,000,000 That was about £4,000,000 higher than we'd originally guided to. Speaker 200:05:47And that was a deliberate conscious decision to invest a bit more into branded marketing and also product development. We're seeing good traction in those areas and have the sort of ability and the confidence to make greater levels of investment. Our philosophy is that as we generate increased levels of profitability, we will reinvest that into the business, into areas such as pricing, which we've already talked about, and then also product development and brand and marketing. The profitability of the business was higher than we'd expected it was going to be when we issued our cost guidance at the start of the year, hence the deliberate decision to invest a bit more in those key areas. So we announced a new capital allocation framework alongside our half year results. Speaker 200:06:31It was very much a re articulation of how we already thought about things, but probably sets out in a bit of a clearer way. Clearly, we need to comply with our regulatory capital requirements. We then think about organic investment within the business. We committed to a progressive dividend policy and moving away from a fixed 65% payout that we used in previous years, which then potentially gives us a bit more surplus capital to think about how do we deploy that. We'll consider M and A opportunities or principally organic strategy. Speaker 200:07:02If there are no M and A opportunities arising, we then think about how we distribute any remaining surplus capital. And we'll consider things like special dividend and share buyback programs, and we'll do that on an annual basis. How we're choosing to implement our capital allocation framework this year is that we're announcing an ordinary dividend, which is up on the previous year by 16%, and that is the 20th consecutive year of ordinary dividend growth, which gives you a great message to be able to give to shareholders. That still leaves us with significant surplus capital within the business. And so we're also alongside these results announcing a share buyback program of up to £30,000,000 Taken together, that is a record distribution to shareholders, which is a really pleasing thing for us to be able to say at this point in time. Speaker 100:07:57Majorville's purpose is quite straightforward. It's to help people invest. And the main way that we do that is through our investment platforms. The way that we think about strategy is we have 3 focus areas that we're always trying to bring things back to. So that's to be easy to use, which means different things in the advised and the direct market. Speaker 100:08:18To be a trusted provider, so we want to build trust by providing great service and building our brand. And then we want to be a low cost provider as well. We think that's particularly important in financial services to deliver great value to our customers. Fee's of use is going to require us to deliver technology improvements over time. We're constantly going to have to improve the user interface, add new features to the platform as advisers' behaviors and customers' behaviors change. Speaker 100:08:42So the key capability we need to have is to deliver technology change more quickly, and that's something that we've been investing in over recent years. And so we've been making sure that we've got robust automated pipeline so that we've got a quick release process. And we've seen that. We've been bringing more engineers into the business, and we're delivering more change more quickly than we ever have. And we've seen that building over a number of years now. Speaker 100:09:08The kinds of things that we've been delivering to market range from new products in the direct markets. We've launched a ready made pension to make it easier for customers to consolidate their pensions in a single pension wrapper. And then there are new features that we deliver to the advised market, so a new onboarding process that allows the adviser to far more efficiently pull all the information that they need for a new customer, all the documentation that they need to provide. It aligns that process with their advice process and just makes it far more efficient for them to operate. So it's an ongoing program. Speaker 100:09:42Those are just examples of things that we've done in the year. And it's that ability to deliver tech change that is going to be key for us for years to come. Trust is hugely important in financial services. And we've seen all the research that we do around the decision process that people go through when they join a platform just how important it is. People recommending the platform to them, people having heard of the brands are the crucial factors in making their decisions. Speaker 100:10:05So we've been trying to build that brand awareness for a few years now. The TV campaign, the radio campaign that we've been running through that period have been a key part of the success. We've supplemented that with sponsorship activity. So we've partnered with the Great Room series. And they have a feel good factor about those events that we're really looking to draw out in our brand. Speaker 100:10:28And that has been a really successful partnership for us. The combination of those two activities has really driven the brand awareness very successfully over the last 2 years. We're at all time highs now. And the importance of that is when somebody is making that decision to decide to pick a platform, it just puts the page and bell at the front of their minds. Once you've won people's trust, you have to, on an ongoing basis, you have to maintain it. Speaker 100:10:51We do that through trying to deliver a really high level of service. So 1st and foremost, we're trying to deliver a digital proposition. People generally want to self serve, and so that means that the system has to be reliable. It has to be easy to use. But there will be points in people's investment journey where they want some human support. Speaker 100:11:09They'll have a query and they'll want somebody to talk that through with them. So we think that answering the phones quickly and connecting people to a knowledgeable member of the team here at AJL is important. We've had 450 1,000 calls from customers this year, and 97% of those were answered within 20 seconds. And that's one of the key statistics that we monitor in the business. And you see the impact that, that has on customers coming through things like the Trustpilot scores. Speaker 100:11:34We've maintained a 4.8 star rating all the way through the year. And when you see the feedback that people provide so often, it's the quality of support that they got and the speed with which the information was provided that are key. So that combination is really important to maintain trust on an ongoing basis. So as Michael mentioned previously, pricing is Speaker 200:11:55a key consideration for customers when selecting a platform. So we always want to remain competitive on pricing. As the business has scaled, we've been able to do that. And in the year, we announced changes to our customer charges and customer interest rates. The annualized financial impact of those was over £20,000,000 so a significant reinvestment within into the business in the year. Speaker 200:12:18So we're clear in terms of the areas we need to invest in to drive growth and to drive benefit for all of our stakeholders. We need to invest in ease of use, trust and pricing. And we've done all of those things in the year. We've generated significant growth. We'll continue to invest in those areas for the benefit of the business in the future. Speaker 100:12:42So we have the first budget from this new Labour government back in October, and it was certainly a tax raising budget. That impacted us, the users of our platform and the retail investors that we're all trying to serve. So National Insurance increased for us as an employer and for the IFAs who use our platform. The IFAs using the platform, they suffered CGT reliefs on the ultimate disposal of their business. Those reliefs were eroded. Speaker 100:13:07And retail investors saw CGT rates increase and also now IHT being applied to unused pensions on death. And it was that last topic of IHT on pensions that was one that really concerns me. A lot of the other measures were largely expected, but the IHT proposal is poorly thought through and actually unworkable for the industry. It will result for unnecessary delays for people inheriting those pension pots when they don't need to go through the IHT process, and it will create a lot of extra administration for the industry. So we've been very vocal in our criticism. Speaker 100:13:44We've spoken to government directly about our concerns, And there's lots of work going on across the industry to try and collaborate and put forward some more workable proposals to the government to tax unused pensions on debt. So a concern, but one that I think ultimately we'll be able to work through as an industry. So There's lots of speculation leading up to the budget around changes that might be made to different aspects of pensions, namely the tax treatment of contributions into pensions and then the withdrawal of what's commonly referred to as tax free cash at the point to which somebody starts drawing their retirement savings. Now neither area was actually changed, but the speculation, the uncertainty was incredibly unhelpful. And it's understandable. Speaker 100:14:25These are lifelong decisions that people are making. These are big financial decisions that they're making. We saw a meaningful change, material amounts of money coming into the business and going out of those pension wrappers compared to normal levels. And so you saw the sensitivity that people have to these topics. We made a proposal to government to operate what we refer to as a pensions tax lock, basically saying that those two areas of the system would not be changed. Speaker 100:14:53These are really long term decisions that people are making. We certainly need to have confidence in the system. Having now been through the budget and seen the importance of that, it's something that we'll be campaigning for again in the New Year because I think that having applied IHT on pensions, we've seen that changes to pensions tax are in the mind of the government, and we need some certainty around those two core areas of the pension system. We've been campaigning for ISA simplification for a couple of years now. Our objective is to get more people investing, and it's good for society. Speaker 100:15:23It's good for the individuals. Too many people in the UK hold cash over the long term, and if they make that move into investing, they'll get far greater returns. ISAs are a brilliant way to try and get more people investing because it's a well recognized and well liked part of the financial services system. The problem is that it's become the understanding of ISAs has become eroded over the years as more and more ISAs have been added to the landscape, and it just creates confusion. So we want to pair that right back. Speaker 100:15:51Ideally, we'd like to just have one ISA, but we probably need to get there in a couple of stages. So it's something like I say, we've been collaborating with industry and talking to governments about for a few years now. Labour made a commitment to ISO simplification ahead of the election. And my understanding is it's something that we can expect to see some progress on in 2020 Speaker 200:16:155. So for FY 'twenty five, we're expecting revenue margins to moderate slightly. We said previously that we expect that to happen next year. And that reflects the full year impact of the price changes that we made on the 1st April. From a cost perspective, we're expecting cost growth to moderate year on year. Speaker 200:16:35That's again something that we've indicated previously will happen. Costs are, however, expected to increase a bit more than we'd originally guided to. And there are 2 main reasons for that. The first one being the impact of the national insurance changes that were announced in the budget. That impacts us by about £2,000,000 And the second thing is that we're choosing to invest a bit more in product development and brand and marketing than we originally indicated. Speaker 200:16:59And that's a deliberate decision that reflects the fact that actually profitability is higher than we'd have expected it was going to be when we issued the guidance this time last year. In line with our philosophy where we generate higher margins, we look to reinvest in areas like pricing, trust and ease of use. And so we're going to do that from a product marketing and product development perspective. And we believe we can do that and absorb the full year impact of price changes whilst still growing profit before tax and achieving a PBT margin in excess of 40%. Speaker 100:17:33So I'm really positive about the future for AJ Bell. If we look at the opportunity in the platform market, first of all, we expect that market to carry on growing. I think that the way that we're approaching the market, having a platform in both the ad buys and the direct to consumer market is the right way for us to make the most of that growth opportunity. Now not to say that there aren't some challenges, there always are. And we've seen with the new government that we have that they will want to raise more tax, that some of that could add complexity to our industry. Speaker 100:18:04But the key thing is I think we've got the right people in place to address those challenges. We've got a great team here at AJA Bell. We've got highly engaged workforce. I think I've got the right senior people around me and I've got a very supportive board. So very optimistic about what lies ahead in 2025 and beyond.Read morePowered by