TruGolf (NASDAQ:TRUG), Inc. (NASDAQ: TRUG) is a leading developer and manufacturer of high-fidelity golf simulation systems, combining advanced hardware and immersive software to bring realistic golf experiences to homes, commercial venues and professional training facilities. Headquartered in Texas, TruGolf’s integrated platforms deliver precise ball-tracking, swing analysis and lifelike 3D course renderings. Its flagship products leverage proprietary sensor arrays and impact screen technology to capture key data points such as ball speed, launch angle and spin rate, providing users with a true-to-life simulation whether playing at home or in a club environment.
The company’s product suite centers on the Vista series of golf simulators, which offer varying levels of performance and customization to meet the needs of individual golfers, instructors and large-scale entertainment operators. TruGolf also licenses its award-winning E6 Connect software, featuring a library of recreated courses from around the world, multiplayer capabilities and ongoing content updates. Subscription-based services support software upgrades, course additions and customer support, while hardware accessories such as club and swing sensors, impact screens and enclosure systems can be tailored for residential or commercial installations.
Founded in the mid-2000s, TruGolf has steadily expanded its footprint through strategic partnerships, dealer networks and international distributors. The company’s solutions can be found in private residences, golf academies, retail showrooms and entertainment venues across North America, Europe, Asia-Pacific and the Middle East. TruGolf maintains collaborative relationships with golf associations, course architects and professional instructors to ensure authentic course design, accurate playing conditions and continuous software enhancements that mirror the evolving game of golf.
Under the leadership of Chief Executive Officer Robert McCord, TruGolf brings together expertise in software development, hardware engineering and golf operations. The management team emphasizes innovation in simulation technology, user experience and aftermarket support, positioning TruGolf as a preferred choice for golfers, teaching professionals and venue operators seeking turnkey systems that combine durability, realism and comprehensive analytics. With a clear focus on product evolution and global distribution, the company aims to advance the indoor golf market and enhance player engagement at every skill level.
