Sprout Social Q4 2023 Earnings Call Transcript

Quartr
Provided by Quartr
February 20, 2024

There are 14 speakers on the call.

Operator

Good day, and welcome to Sprouts Social Incorporated Conference Call. All participants will be able to listen only until the question and answer portion of this call. Please note that today's call is being recorded. I'd now like to introduce the call to Jason Rekle, Vice President of Investor Relations. You may now proceed.

Speaker 1

Thank you, operator. Welcome to Spread Social's 4th quarter 2023 earnings call. We'll be discussing the results announced in our press release issued after market close today and have also released an updated investor presentation, which can be found on our website. With me are Sprouts Social's CEO, Justin Howard CFO, Joe Del Prieto and President, Ryan Barreto. Today's call will contain forward looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.

Speaker 1

All statements other than statements of historical fact are forward looking. These include, among others, statements concerning our expected future financial performance and business plans and objectives and can be identified by words such as expect, anticipate, intend, plan, believe, seek, opportunity or will. These statements reflect our views as of today only and should not be relied upon as representing our views at any subsequent date. We do not undertake any duty to update these statements. Forward looking statements address matters that are subject to risks and uncertainties that could cause actual results to differ materially.

Speaker 1

For a discussion of the risks and other important factors that could affect our actual results, please refer to our annual report on Form 10 ks for the fiscal year ended December 31, 2023, to be filed with the SEC, as well as our most recently filed 10 ks and 10 Qs. During the call, we'll discuss non GAAP financial measures, which are not prepared in accordance with generally accepted accounting principles. Definitions of these non GAAP financial measures, along with a reconciliation to the most directly comparable GAAP financial measures are included in our Q4 earnings release, which has been furnished to the SEC and is available on our website at investors. Sproutsocial.com. And with that, let me turn the call over to Justin.

Speaker 2

Thank you, Jason, and good afternoon, everyone. Thank you as always for joining us. We are proud to deliver fantastic 4th quarter results. We're entering 2024 with notable momentum and an expanding scope of growth opportunities. Earlier this month, we were rated as the number one best software product by G2 across the entire software industry, adding to leadership across all of the major categories in which we compete.

Speaker 2

We believe our product leadership and outstanding execution have Sprout positioned for a breakout year as we define category leadership. During Q4, we saw continued record new business ACVs and total ACV growth of 43% year over year. We added record net new organic 10 ks and 50 ks customers and our premium product attach rate is now 30% with premium product ARR growing greater than 50% year over year. We added record net new ARR, a record increase in deferred revenue and step change increase in RPO and CRPO. New RPO or total contract value bookings was nearly 80% higher than any quarter in our history.

Speaker 2

New CRPO bookings increased nearly 3x year over year. Our focused strategy is yielding powerful results. Our customers are making increasingly large and long duration investments in social, which we believe will converge reported leading indicators upwards towards CRPO over time. We believe this will have the compounding effect of accelerating the durability and efficiency of our future growth. Our industry is maturing and new research from Deloitte Digital says it far better than we could.

Speaker 2

Social first brands are repositioning social media at the core of the entire brand and customer experience as a key strategic priority. Our goal is to make Sprout the industry standard publishing and engagement platform and to make social listening, social advocacy, influencer marketing and sophisticated reporting core to the workflow of the world's most innovative brands. We see massive potential to unify what should be standard social capabilities for all global businesses and to accelerate premium product attach rates and ACV growth. Exiting 2023, our premium product attach rate increased to 30% and total premium module ARR is now growing greater than 50% year over year. Tagger will play an important role in our platform strategy and the growth potential entering 2024 is proving to be greater than we had planned.

Speaker 2

It is increasingly clear that social media management and influencer marketing demand to live together for both workflow and reporting. We continue to execute on our differentiated value position with inbound interest coming from a diverse set of current customers and geographies. With more than 3x current Sprout ACVs and a meaningful opportunity to further differentiate Sprout while cross selling into our customer base, we believe Tiger is on track to achieve our $100,000,000 ARR target. Stepping back to our broader product strategy, our customer led rankings on G2 are an outcome of our aggressive product investments over the past 24 months. We've accelerated our platform investments in AI, social customer care, listening, advocacy and industry defining integrations.

Speaker 2

We believe differentiated product integrations with amazing partners like Salesforce, the product enhancing acquisitions of Tiger and RepuState and rapidly expanding enterprise capabilities have positioned Sprout to lead our category. Last week's announcement of social customer care by Sprout is a notable output of this innovation as we seek to establish ourselves as the clear choice for social customer care. We're now delivering faster, more personalized and more complete customer support with AI powered case management, intuitive reporting and out of the box integrations with leading customer care platforms like Salesforce, Zendesk and Microsoft. Social Care is the fastest growing market in our SAM and we believe we are well positioned to lead that market. We delivered more than 150 material new product enhancements in total during 2023, more than 25% greater than each of the prior 3 years.

Speaker 2

And we believe our pace of innovation is only getting started. This pace of change also aligns to the pace of change in the market, which is evolving faster than ever. We are proud to elevate our relationship with Reddit earlier this month for Tagger to lead the new creator API with Snapchat, to join Meta's Ad Tech Partner Program and to currently be working as an alpha partner for Meta's Threads API. We're deepening our relationships across our partner ecosystem and are proud to be core to many other key 2024 partner priorities that will deliver utility to our shared customers. We believe our single code base coupled with strong and dynamic partner relationships are key competitive differentiators for Sprout and are extending our moat as we scale.

Speaker 2

Sprout's recognition as the number one best software product ranked by G2 highlights the incredible success our customers are having. In fact, during 2023, our customers cumulatively spent more than 6,000,000 hours of time in Sprout, and we processed over 1,500,000,000,000 messages and actions for them. We've doubled down on our thesis that social is maturing as the primary communication channel between brands and their customers. The continuing maturity of the market is solidifying Sprout as the social system of record, intelligence and action. We aspire to set the bar for innovation in our industry and to emerge as the market leader.

Speaker 2

The logos you'll hear Ryan talk about shortly are equal parts humbling and indicative of where we are as an organization. We outlined our next great growth chapter last fall in Investor Day, and we're executing well as we progress toward our goal of $1,000,000,000 in annual revenue. Going into 2024, we believe we have the right team, platform and approach to realize our full potential. And with that, I will turn the call over to Ryan.

Speaker 3

Thanks, Justin. 2023 was a year filled with great progress, milestones and success. We evolved our long term strategy while proving that we are perfectly positioned to make the largest and most complex customers successful. I have so much gratitude for our team who operate with relentless focus, work ethic and excellent execution and deep appreciation for our customers who put their trust in us every day and are seeing the increasing value of social delivered through our platform. Our customer success is clearly driving our success.

Speaker 3

So I think it's fitting that I kick off by highlighting the iconic brands that we are fortunate to grow with during Q4, which included X, formerly known as Twitter, DHL International, Brown Forman Corporation, Canvue, PG and E Corporation, CCW Network, Archer Daniels Midland, U. S. Chamber of Commerce, American Honda Motor Company, Whirlpool, Avis Budget Group, Panasonic, Nationwide Children's Hospital, Sega of America, Grab Taxi, Becton Dickinson and CoStar Group. Our most sophisticated customers are social first organizations that rely on Spro to drive efficiency and innovation and our new customer Advanced Micro Devices is a perfect example of what this looks like. Chris Downey, Director of Social Media AMB shared, We are excited to enhance our social strategy with Spread Social.

Speaker 3

We are a data driven organization and our goal is to empower our teams with intuitive software that can improve efficiency across our organization. With Sprout, we now have the ability to improve our publishing collaboration, streamline social customer care and make impactful decisions with sophisticated reporting capabilities.

Speaker 4

Focus matters and we're focused on being

Speaker 3

the social platform powering the world's most innovative brands. At the same time, customers are highlighting to us that they're seeing our competitors investing less in their teams, in their customers and in their products. This is reinforcing the strength of our strategy and our differentiation. You can see this in the usability of our platform and how leading with the product has become the primary driver in our strengthening wineries in the enterprise. Our recognition as the number one best software product in G2 is a reflection of all this.

Speaker 3

G2 is the world's largest and most trusted software marketplace where 90,000,000 software buyers seek out advice and where rankings are based exclusively on user reviews. Sprout was the best software product overall. This is a reflection of the differentiation of our software and the strategic value our customers derive from our platform and products. Building from this position of product leadership, it was just over a year ago that we dialed in our strategic focus. We've moved away from the inefficient growth anchor at the low end of our category and accelerated our momentum into the fastest growing tiers of our TAM where the unit economics are strongest and where we believe our competitive differentiation increasingly stands out.

Speaker 3

Digging deeper into the research from Deloitte Digital that Justin just referenced, social first brands are 4.7 times as likely to use social platforms extensively for customer care, 3.1 times as likely to manage paid organic budgets together, 10.7 times as likely to report their influencer marketing strategy is effective and my favorite, these brands are 8 times as likely to have exceeded revenue goals by 25% or more. We have to remember that all of this is driven by consumer behavior and expectations. And social first brands are beginning to not only see measurable business results, but are prioritizing social across the entire organization. And because of this, the deeper we go into the enterprise, the more we're able to unlock new greenfield growth opportunities, either because legacy and often silo technologies couldn't meet the need or because businesses are at the right point in the maturity to adopt a social first strategy. Sinclair Broadcast Group is a great example of this.

Speaker 3

They were a new Q4 customer that moved from managing social natively to standardizing on Sprout. News never stops and social is the first place people look for information and updates, said Nicholas James, VP of Social Media at Sinclair Broadcast Group. Without a social media management tool in place, it would be impossible for us to coordinate efforts across nearly 500 accounts. The usability of Spreads platform creates operational efficiencies that allow our teams to focus on important work they're doing and to deliver even more impactful stories to their communities. Unlocking more value, making our customers' lives easier and helping them get value quickly is all part of our value proposition.

Speaker 3

Memorial Hermann Health System is a great example of this dynamic. Andy Pape, Head of Content and Social Strategy shared, Sprout allows our team to punch above our weight. The comprehensive platform provides a user experience that makes it painless to engage our audience, build our brand and manage our reputation at scale. Sprout's powerful analytics makes it easy to report on our successful outcomes and get alignment on our strategies. The user experience is intuitive, which has made our team happier and more efficient since making the switch.

Speaker 3

We continue to focus on expanding our partner ecosystem to further build out our future flywheel. Our partnership with Salesforce continues to set an amazing precedent for future success with other partners. During Q4, we delivered another very strong performance with new logos similar to Q4 of last year, but with 40% more new ARR than Q4 2022. This is not only due to working with more complex Social Studio deployments as they near end of life, but because of our unique integration into Salesforce, which is enabling brands to do more with social than ever before. We have a massive opportunity to execute with Salesforce in 2024.

Speaker 3

And as we've shared before, we also see an even larger opportunity in the years ahead as we work to make Sprout the standard social platform for any Salesforce customer. We believe our social customer care platform together with Salesforce Service Cloud in particular is the future of Omnichannel Care. As we reflect back on the progress we've made over the past year, I've never been more excited by the differentiation of our platform, the strength of our team and our focused investment strategy to deliver outsized value to all social first brands. We're excited for 2024 as we continue building a category defining software franchise. And with that, I'll turn it over to Joe to run through the financials.

Speaker 3

Joe?

Speaker 4

Thanks, Ryan. I'll now walk you through our Q4 fiscal 2023 results in detail, before moving on to guidance for the Q1 and full year 2024. Revenue for the Q4 was $93,600,000 representing 34% year over year growth and well ahead of plan. Subscription revenue was $92,200,000 up 33% year over year. Services revenue was $1,400,000 up 175 percent year over year.

Speaker 4

Total ARR exiting Q4 was $385,200,000 up 30% year over year and ahead of our expectations. Revenue ARR was led primarily by rapid enterprise new business growth, accelerating premium module attach rates and continued early TACO momentum. Importantly, we also entered 2024 without low end ARR that has been anchored on our performance. Non core customers further declined in Q4 and now represent less than 800 ks in ARR. This business will no longer be a headwind to growth in 2024.

Speaker 4

The number of customers contributing more than $10,000 in ARR grew 31% from a year ago. The number of customers contributing more than $50,000 in ARR grew 44% from a year ago. Q4 ACP growth was a record 43% year over year. Record new business deal sizes and early returns from influencer marketing each compounded ongoing healthy seat expansion and premium module attach rates. We expect rapid ACV growth similar to second half twenty twenty three ACV growth rates to continue over the medium term, driven by strength in enterprise, influencer marketing and customer care.

Speaker 4

In Q4, non GAAP gross profit was $74,200,000 representing a non GAAP gross margin of 79.3%. This is up 60 basis points compared to a non GAAP gross margin of 78.7% a year ago. Non GAAP sales and marketing expenses for Q4 were $39,600,000 or 42 percent of revenue, up from 41% a year ago. We continue to hire aggressively in our enterprise sales and growth organization. Non GAAP research and development expenses for Q4 were $17,100,000 or 18 percent of revenue, down from 19% a year ago.

Speaker 4

We continue to invest in our future and our increasingly targeted investments in AI and social customer care are delivering strong returns. Non GAAP general and administrative expenses for Q4 were $15,800,000 or 17% of revenue, down from 18% a year ago. We expect to deliver consistent G and A leverage as a percent of revenue moving forward. Non GAAP operating income for Q4 was $1,700,000 for 1.8 percent non GAAP operating margin, an improvement of 100 basis points year over year. Non GAAP net income for Q4 was $1,000,000 for non GAAP net income of $0.02 per share based on 56,100,000 weighted average shares of common stock outstanding, compared to a non GAAP net income of $1,800,000 $0.03 per share a year ago.

Speaker 4

Turning to the balance sheet and cash flow statement, We ended Q4 with $98,100,000 in cash, cash equivalents and marketable securities. This is down from $121,400,000 at the end of Q3 and reflects earlier payment on our revolving credit facility. Deferred revenue at the end of the quarter was $141,500,000 a record sequential increase. Looking at both our billed and unbilled contracts, RPO totaled $275,000,000 up from $228,700,000 exiting Q3 and up 69% year over year. We expect to recognize 72% or $198,000,000 of total RPO as revenue over the next 12 months, implying a CPR growth rate of 62% year over year.

Speaker 4

The acceleration of these metrics reflects our underlying momentum in the enterprise, highlights the rapidly improving quality of our business and represents our highest ever quarterly total contract value bookings by nearly 80%. The mix of our business has changed materially. We have increasingly fewer month to month customers, which has been a drag on reported ARR as we've shifted resource to support higher value customers. Billings and RPO are likely to be increasingly informative leading indicators. We believe that our sustained high growth momentum into mid market enterprise is likely to converge our reported metrics towards CRPO over the next 12 to 18 months.

Speaker 4

Operating cash flow in Q4 was negative $2,600,000 compared to positive $3,000,000 a year ago. Non GAAP free cash flow was negative $300,000 down from a year ago. While working through the final stages of Tagger integration, accounts receivable also increased by nearly double the amount of Q4 2022, reflecting an expanding enterprise renewal base, which we believe will make our cash flow more seasonally weighted towards Q1 over time. For the full year 2023, non GAAP free cash flow was $10,200,000 or 3.1 percent free cash flow margin. We expect free cash flow margin to continue to trend above our non GAAP operating margins in 2024.

Speaker 4

In 2023, our overall dollar based net retention rate was 107%, down from 109% in 2022. Our dollar based net retention rate excluding SMB customers was compared with 116% in 2022. Our strategic changes in 2023 and de emphasis on low value, low potential customers accelerated churn in our SMB and Agency segments, which was substantial drag on reported NDR. We believe this exit sets Bright House for very strong NDR in 2020 4 as we continue to shift our business towards total net retention north of 120% over our medium term forecast horizon. Shifting to formal guidance.

Speaker 4

For the Q1 of fiscal 2024, we expect revenue in the range of $97,200,000 to $97,300,000 or growth rate of more than 29%. We expect non GAAP operating income in the range of $600,000 to 0.7000000 dollars This represents a non GAAP operating margin of 0.7 percent at the midpoint. We expect the non GAAP net income per share of between $0.01 and $0.01 This assumes 56,400,000 weighted average basic shares of common stock outstanding. For the full year 2024, we expect total revenue in the range $425,300,000 to $425,500,000 and expected overall reported growth rate of approximately 28%. For the full year 2024, we expect non GAAP operating income in the range of $15,000,000 to 60,000,000 dollars This implies annual non GAAP operating margin improvement of roughly 2 20 basis points.

Speaker 4

We expect non GAAP net income per share of between $0.22 $0.23 assuming 57,000,000 weighted average basic shares of common stock outstanding. Over the course of 2023, we have aligned our business and our investments around the most productive and fastest growing segments of our market. We believe we transformed our business model to position us to deliver increasingly durable and increasingly efficient growth. With that, Justin, Ryan and I are happy to take any of your questions. Operator?

Operator

Our first question comes from Raimo Lenschow from Barclays. Your line is now open.

Speaker 5

Thank you. Congrats from me. First question is on customer momentum. You saw some you named some really interesting names that you won this quarter. Can you talk a little bit about where they are coming from?

Speaker 5

And as part of the answer, could we kind of double click a little bit on Social Studio because we probably would have expected a little bit more new logos coming from that side? But talk a little bit broadly, where do you're getting from and how much is Social Studio contributing there? And then I had one follow-up for Joe.

Speaker 3

Thanks, Raimo. Also, this is Ryan. From a pipeline perspective, where their customers are coming from, it tends to be a bunch of different areas that we're excited about. On the call, you've heard a lot from some of the competitors that we typically see upmarket. So there's some swaps happening within the market.

Speaker 3

Typically, we're hearing from our customers that they're challenged with a few things, be it the most complex parts of the platform that they're trying to get access to like listening and reporting, where they're finding great value in Sprout. But you're also seeing customers moving away from using just the no tools at all. So the Directly X or Meta where they're we called this native in the past, but we've seen customers like Sinclair, great example, where the needs for social have risen so much that they need a platform like Sprouts to be able to manage through engagement with so many different customers as well as being able to manage some of the data. So it's a combination of these greenfield opportunities that we're seeing as well as takeaways and then growth obviously on our current accounts. From a Salesforce Social Studio perspective, yeah, I'd call out the 40% gain in the ARR from those customers.

Speaker 3

We continue to see a lot of good opportunity with that Salesforce pipeline. We're very excited about the opportunity in front of us in 2024. Beyond just the social studio, it's the Salesforce Service Cloud has become a really big opportunity for us within the ecosystem given the integrations we've built into that Service Cloud. So I think just the headline for you there is, we'll continue to see some of those social studio swaps this year as well as more opportunity within the rest of the Salesforce ecosystem.

Speaker 5

Okay, perfect. And then Joe for you, if I think about it like the nature of the business is changing and with that the numbers are changing. And you mentioned CRPO is probably a better way like but kind of on a journey like how should we think about judging you this year and at what point do you feel comfortable kind of swapping some of the metrics numbers over? Thank you.

Speaker 4

Yes. So good question, Raimo. I think I called this out in my remarks. I think over the next 12 to 18 months is kind of that time horizon where we believe RPO, CRPO billings will be better leading indicators for our business. And so our plan every quarter just kind of give you an update on how those are trending and what that time horizon looks like, but we think it's out over the next couple of years.

Speaker 6

Okay. Thank you.

Operator

Our next question comes from Arjun Bhatia from William Blair. Your line is now open.

Speaker 7

Perfect. Thanks guys and I'll add my kudos on

Speaker 8

a nice Q4.

Speaker 7

Maybe one for Justin on the product side. You launched this new social care solution. Sounds very interesting. I think it's one of the areas where you've been getting good traction already. Can you just maybe expand on the incremental capabilities that are a part of the care product?

Speaker 7

How it differentiates from what you've had in market already? And then when we think about the kind of the monetization lever, is this going to be a separate SKU or is this a part of the core platform?

Speaker 2

Yes. Great question. Thanks. So as you mentioned, I think we've been incredibly strong in the carrier use case for some time. You've heard a lot of the large wins that we've been talking in that area.

Speaker 2

And we've also talked about us wanting to lean in and accelerate our investment there. And for us that was recognition that this is going to continue to be a driving force for our customers and future customers. It's going to be one of the bigger opportunities that we've got over the next couple of years. And we didn't want to rely on the way that those capabilities were kind of evolving organically. We wanted to put more horsepower behind that.

Speaker 2

We wanted to reimagine what that looked like. And so what that looks like from a product perspective, reimagining what case management looks like, incorporating AI into those capabilities, building more robust routing and automation around larger care teams. And it is a combination of things that we have released over the last couple of quarters, things that were existing in our product, but built and reoriented from what was historically something that was kind of you're doing customer care in social to something that was care first capabilities and organized and architected that way for the customers that were ready to make that part of their charter and make that part of the way that they work operationally. And we know that it's still a small portion of the market at this point that has fully adopted, embraced and kind of operationalized social as a care channel in the way that we're building for. But we fully expect that down the road and in the coming years that's going to be more and more.

Speaker 2

And we wanted to build ahead and be ready for that. So it's a combination of a lot of things that our customers have enjoyed, a lot of new things that we've been building and a lot of things that we plan on our roadmap moving forward. From a monetization perspective, we're still thinking through exactly how that looks. The biggest monetization lever around care is obviously those tend to be very large deployments from a seat perspective. They tend to be on our more expensive plans over longer durations, etcetera.

Speaker 2

So we feel really good about how that's being monetized indirectly. How that looks from a packaging perspective is something that we'll continue to evolve our thinking

Speaker 4

on. Okay.

Speaker 7

Perfect. That's very helpful. And then maybe one for Joe. The net retention rate for large customers, I think it was 111 to end the year. I was wondering if you could just walk through some of the puts and takes on that because I think the commentary that we're hearing that your premium module attach rates are increasing.

Speaker 7

I would have expected that maybe to show up in that net retention rate, but perhaps some of the business transition is having an impact there. Can you maybe just walk us through now that you're a year out from the transition, how we should expect that to trend in 2024, especially as you continue to move up market here?

Speaker 4

Yes, for sure. So Arjun, one thing to call out there, that number is ex SMB and so it includes our agency business and especially on the low end agency side. We had a lot of non core customers. So if you think about the ARR that we turned in 2023 related to the non core, there was a chunk of that was in the agency, especially on the smaller side of the agency business that's dragging that number down. You actually look at the net dollar retention up in the mid market enterprise, you actually saw really consistent if not better net dollar retention in 2023 versus 2022.

Speaker 4

And so now if we think about the now that we're moving past that non core kind of part of our customer base, you're going to see in our mind, you're going to see this number that's going to be more majority mid market enterprise going forward. You'll see acceleration in that net dollar retention as we go into 2024 and beyond. And we just have a much healthier kind of starting point. And so we're really good about how that number will trend.

Speaker 6

Okay, perfect. Thank you.

Operator

Our next question comes from D. J. Hynes from Canaccord Genuity. Your line is now open.

Speaker 6

Hey, guys. Congrats on the D2 award. That's pretty impressive. Ryan, I want to build on the topic that came up in your answer to Raimo's question around the broader Salesforce ecosystem opportunity. So we've heard lots about your efforts to get more deeply integrated from a product perspective, right, whether that's Service Cloud or Marketing Cloud.

Speaker 6

I'd love to get more color on the go to market strategy and that opportunity. So I guess there's kind of 2 questions there. 1, like how aware are Service Cloud customers of the changes that are coming to their integrated social support when social studio reaches end of life? And then 2, what's the go to market strategy to get in front of those folks? Is it happening in tandem with the sales force rep or is it entirely dependent on direct outreach from Sprout?

Speaker 3

Yes. Thanks, TJ. In terms of awareness, especially for social studio customers, I think there's decent awareness. There's still opportunity within the marketplace. We've been working very closely with that sales force team

Speaker 4

for the last couple of

Speaker 3

years to get in front of those customers, beat it hand to hand combat with the AEs and the SEs on accounts. You've seen us at most of the shows that Salesforce does, including the big ones like Connections and Dreamforce, where we've often had speaking opportunities, and then we've just been doing a lot of marketing to them. I still think that there's just a lot of opportunity there given just how big that Salesforce ecosystem is. So even things like the recent customer care launch that we've had here, I think it's another great opportunity for us to continue highlighting, the best place to do omnichannel care with Salesforce is in combination with Sprout. So I think it's good today.

Speaker 3

There's still opportunity for us that we're pressing on as we move forward. To the second part of the question is to go to market. The majority of the deals that we're in is some combination of a partnership approach to how we're presenting those customers. So sometimes they'll actually highlight it to us through a Slack channel that we have, but sometimes we'll be in the market and we'll identify the opportunity and go back and connect with the Salesforce account team and they've been excellent in partnering with us there. And then oftentimes we're going in together and presenting that omnichannel solution between Service Cloud and Salesforce and Sprout.

Speaker 3

So I think it's a good combination of partnership that we have. And even if they don't bring it to us directly, the number one play for us is to actually go back to that sales force team and bring them into the account.

Speaker 5

Yes, okay.

Speaker 6

And this may be for you as well, Ryan, but I'm curious just on source unlock that comes with the deemphasis of the SMB business. Like how material has that been? How are those folks being kind of repurposed or utilized inside the organization? Is there any like quantifiable way to think about incremental capacity that's now available for what I guess I would call your focus efforts?

Speaker 3

Yes. I mean, a lot of that transition was happening through 2023.

Speaker 4

I think it hits in

Speaker 3

a few different spots, right? It hits in the way in which you are building capacity from an AE perspective. So for us, if I think about that, like there's more investment happening in the mid market and enterprise and we're able to do that because of the emphasis that we have there. So just from an AE capacity perspective that helps from a marketing perspective, you give a lot more focus to the marketing team on the places that we really want to drive inbound pipeline and opportunity, even the marketing strategies upmarketing, the mid market and enterprise and the approaches we can take. So we need to be more focused on the dollars that we spend and what we're hoping to get out of it.

Speaker 3

And then from a customer perspective, that's one of the biggest opportunities for us as well as, if you're not handholding really small customers that may not truly understand social who, by the way, end up taking up as much resources oftentimes as the enterprise, you're able to redeploy your resources to focus in on those more social first sophisticated customers. So we're seeing it across the board and I think that the best way to just think about it is the redeployment of our resources towards those sophisticated customers in the core.

Speaker 6

Got it. Okay. Thank you, guys.

Speaker 4

Thank you.

Operator

Our next question comes from Parker Lane from Stifel. Your line is now open.

Speaker 9

Thank you. Joe, I was wondering with the addition of Tagger, if you could break down the components of ACV growth that you saw in the Q4 and what you're anticipating for 2024. I think you mentioned that you expected that to grow at similar rates to what you saw in the second half of the year. So any visibility there would be great?

Speaker 4

Yes. So if I think about the ACV growth in Q4, I think I would stack rank like that we had record new business ACV is probably the leading indicator followed by like the acceleration that we saw in the pre module attach rates and then the TAGR piece. Like TAGR still in Q4, although we saw some nice deals, wasn't a significant driver in the quarter overall. And so I would put that probably at the bottom of the list as what we saw, what was driving the ACVs in Q4. And then, Parker, going into next year, what I was talking about is like we expect to see very similar ACV growth in the 1st couple of quarters of 2024 that you saw in the back half of twenty twenty three.

Speaker 4

And then we expect that in the back half of twenty twenty four to start to decline, but still be higher than the historical kind of ACV growth that you saw from us. And so that's kind of how we see it playing out next year.

Speaker 9

Got it. Very helpful. And then Justin, I know you guys expanded your relationship with Reddit earlier this month in an announcement. Can you just talk about the relative importance of that channel to your customer base today and future customers? And what sort of differences you see in the quality of data that comes out of that channel from others?

Speaker 2

Yes. It's a great question. I think Bread is really unique in the sense that, there's a lot of long form kind of in-depth and multi threaded conversation happening around brands, around products, around market sentiment, etcetera. And with the channels that our customers have typically relied on for listening, engagement, etcetera, We tend to get kind of

Speaker 6

the

Speaker 2

short form reactions, the messages that lack context, etcetera. And for us to be able to bring, both from a listening perspective now and more in the future, Reddit data into the fold, particularly in some industries, larger brands, where there's a lot of conversation happening there. That just unlocks a whole new level of insight, a whole new level of understanding in the customer voice, etcetera. So that's a phenomenal addition for us and we're really glad to be working at a higher level with them and deepening that relationship.

Speaker 9

Got it. Thanks for the feedback here. You got it.

Operator

Our next question comes from Adam Hockess from Goldman Sachs. Your line is now open.

Speaker 10

Hey guys, thanks for taking my questions. I guess I wanted to follow-up on the go to market side to start. How are you guys thinking about the partner opportunity here beyond Salesforce, especially now that you're building your brand upmarket and moving quicker into the enterprise and mid market space, do you guys see an opportunity to more significantly build out practices with larger partners to accelerate the push here?

Speaker 3

Yes, thanks, Adam. We do and we have been. We've certainly been highlighting the Salesforce 1, given the opportunity to really take care of a ton of customers together. But we've historically had a lot of partners within ecosystem. And the way we've always thought about it is, what are the things that we can do to best serve our customers when we think about the rest of their tech stack and the things that are in the background of the way that they do work, what are the things that we need to integrate into to make sure that our workflows are connecting to the workflows that they have internally, that the data is flowing to the right places and that they're more easily able to do their work.

Speaker 3

So, you've seen us do things within marketing automation with the likes of Marketo, same with HubSpot. We've got integrations into things like Canva. We've got integrations into other BI tools to allow people to be able to leverage the data and make better holistic business decisions. So we'll continue to look into that opportunity. We've got a bunch today that are actually turned on for our customers and getting great value, but they'll certainly be more as we think about how to solve for these customers and their tech stacks.

Speaker 10

Okay. That's really helpful. And then just one for Joe on the bigger picture. I think in the past you've effectively guided us to 25% or so organic compound annual growth to get to your 20 28 subscription revenue target. So I'm just curious how you're thinking about the 27.5% or so you've got into next year within the context of that expectation given Tagger will obviously a bit of that will be a bit of a tailwind.

Speaker 10

How are you contemplating things like macro and some of these other things as offset to some of those benefits?

Speaker 4

Yes. So I think, Adam, every time we give guidance, we give it with all those things in consideration and

Speaker 3

we don't hit sort of

Speaker 4

they haven't broken out those pieces, but we also give it with a high level of confidence. And to your point earlier, the fact that it's a 25% compounded growth rate, we talked about this as a little bit higher in the earlier years like now and then it will that rate will get closer or decline as we get closer to that $1,000,000,000 And so no update on, for example, any change in how we see that playing out to the $1,000,000,000

Speaker 3

Okay. Thanks, Joe.

Operator

Our next question comes from Nicholas Zaglar from Stephens Inc. Your line is now open.

Speaker 11

Yes. Hey, guys. Congrats on the quarter. I'm curious if you could provide any details on whether the go to market strategy has been modified at Tagger or if there's been any change to the monetization strategy, the expected ACR contribution Or alternatively, are there changes being contemplated now that you've become a little bit more familiar as you've integrated?

Speaker 3

Yes. Thanks, Nicholas. From a go to market perspective, I mean, part of it for us as we've been integrating the teams and getting up to speed is being really cross training all of the folks on our team from an AE and a solution engineering and a customer success perspective so that we're fully up to speed with all of the things in influencer marketing. So the beginning parts of this journey have been really having that Tagger team do a lot of enablement for our team, joining a lot of calls for us. And that's continued into this year.

Speaker 3

What we're seeing right now from our team, which has been really exciting is how quickly our internal team is picking up just understanding influencer marketing and being able to present the solution and do great discovery and present the value of the influencer product. So I think we're starting to see some really good economies of scale and just having those teams working together. And we're seeing a lot of opportunity within our install base as well as new logos to be able to present influencer marketing as an opportunity. From a monetization perspective, nothing that I'd really call out, in terms of major changes there. Their model is very similar to ours in terms of just thinking about the per user seat approach to how we're doing things, but we'll continue to pay attention and make sure that we feel like it's fully optimized for the opportunity in front of us.

Speaker 3

But I think the main end line for you is that the main goal from a go to market perspective is to make sure that all of our team from AEs to SCs to CSMs have a great handle on influencer marketing and are able to present it to our customers. And this is really going back to the thesis of why TIGR made so much sense for us, which was these customers today want all this managed by one organization and they want us to be thinking holistically about their social strategy, including influencer marketing.

Speaker 1

Got it. Thank you for that.

Speaker 11

And then, one other question here. Ending the year, a competitor of yours recently noted what they called a heightened level of down sell in the Q4 and it talked about customers renewing at lower seat counts. Obviously, there's been plenty of layoffs across tech and various industries as of late. I'm curious if Sprout has seen any sort of notable pressure here as well or if

Speaker 6

that was just isolated? Thanks.

Speaker 2

Yes. Thanks for the question. This is Justin. It from our perspective is something that seems to be isolated there and maybe unrelated to kind of the broader industry trends. But what we're seeing and we talked about some of the deals that we did in Q4.

Speaker 2

We talked about how the size and duration of contracts continues to climb, the seat counts continue to climb. We're just not feeling that. We think that as we continue to do a good job in the parts of the market that we've always been successful in and up market into the large enterprise logos that we've been talking about the last couple of quarters, we see this as a growing opportunity and one that is probably as healthy as it's ever been both in terms of pipeline and our outlook, right? And I think that the confidence that we have in where we're guiding the revenue for the year is indicative of that. I think that we see TAGR's upside.

Speaker 2

We see continued acceleration with the care use cases as upside, and a bunch of other things. So that does not reflect our experience or outlook on the market.

Speaker 1

That's great to hear. Thanks guys. Much appreciated. Good luck.

Speaker 6

You bet.

Operator

Our next question comes from Elizabeth Porter from Morgan Stanley. Your line is now open.

Speaker 12

Hey, guys. This is Matt Saltzman on for Elizabeth tonight. So you've highlighted TAGR's ACVs are 3x to 4x larger than the Sprout average. I'm just curious, when you look into cross selling Tagger across the existing installed base, where does that incremental budget come from? I guess to ask another way, are marketing are MarTech budgets expanding to absorb the new influencer category?

Speaker 12

Or is this coming at the expense of other areas of the marketing budget?

Speaker 3

Thanks, Matt. The thing that I'd highlight that we're seeing right now is as those customers think about this, oftentimes they're thinking about it in the context of how they're thinking about the rest of their paid spend. And so for us, we've historically, most of the work being done in Sprout from an execution standpoint has been organic based. We obviously have great analytics between organic and paid and we can help customers figure out where to really optimize their spend and what's really working. As it relates to the influencer marketing, oftentimes what you're seeing from these customers is they're thinking about ways to get a better return on investment from their influencer market from their marketing spend and their paid spend.

Speaker 3

So often they'll be carving out from there. We've also seen customers already in the market building budget for influencer marketing today and attempting things. And the exciting part for us about that is this market feels very similar to the early days of social media management in that they're still testing and learning and they're looking to us for not just the technology, but also the best practices within the industry. And so that return on paid spend, I think the industry stats right now is for every dollar invested in influencer marketing, it's about a $4 return. And so they're finding these opportunities to really dig in and our platform actually shows them really clearly, which creators are driving the most opportunity in earned media value, what opportunities across the social networks or places that they want to invest, what are their competitors doing.

Speaker 3

So, the biggest thing I'd highlight here is it's this combination of we're either getting it from other spend categories or they've had a spend category and we're able to actually help them get a better return using TIGR.

Speaker 6

Got it. That's helpful context. Thank you.

Operator

Our next question comes from Matthew Van Vliet from BTIG. Your line is now open.

Speaker 13

Yes, good afternoon. Thanks for taking the question. Wonder if you could help us with either the revenue contribution or maybe ARR contribution of TIGR in the quarter? And then ultimately kind of what's baked into growth rates for 2024 coming from Tiger?

Speaker 4

Yes. So Matt, I'll take that one. A couple of things here. We didn't especially call out the Tiger contribution in Q4. I think what we talked about coming out of the acquisition that you can kind of model out $3,000,000 over the final 5 months of the year and we talked about we were a little ahead of that in Q3 and we slightly outperformed that in Q4.

Speaker 4

So that will kind of give you the cadence of the revenue contribution that we had in the quarter. And then ARR, we about it was a small contribution, it was not a huge number. Like I said, just given that we're just ramping up the team. If we think about 2024, as of now, the entire sales team is now trained up on Tagger. And so, it's now in the bag and Ryan talked about this and they're going to sell it just like premium analytics for social listening.

Speaker 4

And so it's not like we have a separate target for Tagger. It's just going to be part of the overall kind of go to market motion. And so because of that, we're not specifically kind of calling out what's the tag or number because we're not managing that as like a separate product as we get into 2024.

Speaker 13

Okay. Very helpful. And then as you look at kind of where ultimately you think the premium products attach rate can go to, whether it's by $28,000,000,000 or the $1,000,000,000 mark or even just over the next couple of years? How much more attach rate is out there? What does the pipeline look like relative to just sort of the core subscription growth rate?

Speaker 3

Thanks, Matt. Yes, I don't know that we've categorized the direction of those numbers, but I'll give you the high level and how we're thinking about it today. It's about 30% of our customers have attached 1 of the modules and about 7% have 2 products. And I would say that we have a lot of upside within this entire market, especially as we start thinking about the opportunities that exist even with adding something like Tagger and the influencer side on top of the opportunities just that exist across our entire base. We're seeing better attach rates certainly from a new business perspective as we've been more focused in on these social first sophisticated customers in the mid market and the enterprise.

Speaker 3

And as more of our base looks like that, I think that they are great targets for all of these premium modules. And as those customers continue to mature, the opportunity for us to expand the footprint across all of our products, I think gets greater. So the trajectory is really good and we see a lot of opportunity in front of us with all the products.

Speaker 6

Great. Thank you.

Speaker 4

Thank you.

Operator

Our next question comes from Clark Jefferies from Piper Sandler. Your line is now open.

Speaker 12

Hello. Thanks for taking the question. Joe, I was wondering if you could help maybe with some precision around the ARR movement in the non core segment, helpful that it was 800 ks at the end of the quarter, but wondering if you could help with maybe was it a double digit million move in ARR during the quarter? Or was organic ARR growth above a certain threshold, say 30% or not? Any kind of precision there would be helpful.

Speaker 12

And then one follow-up.

Speaker 4

Yes. So Clark, what we talked about coming out of Q3 that there was about $10,000,000 left of that non core ARR. And by the end of the quarter, it is now down to less than $800,000 So that kind of give you the sense of the churn that we saw there. And if you kind of layer that into the success we saw in the quarter, you can just show it just really reflects the strength that we've seen in the mid market enterprise business. So for us, we over performed in the quarter, once you back out that kind of low end churn, and so felt really good about the momentum in the business.

Speaker 12

Perfect. And then just a follow-up, what are your expectations for the progression of operating expenses through the year or any way you could help us with maybe a margin exit rate in Q4? Obviously, kind of putting the pieces in place to get to the 28 targets, it would seem that you're going to start to see a lot more leverage on the operating expenses going forward. Maybe a rank order of how you expect the growth of those OpEx items through the year or any kind of exit rate would also be very helpful? Thank you.

Speaker 4

Yes. So, Clark, the way to think about it is for the year right now, our guidance is about 2 20 basis points of improvement in operating leverage or operating margin in the business. And I think similar to what you saw in 2023, throughout the year we over performed on that number. And so as long as we keep executing, we believe there's a lot of upside to that. And then the way that kind of plays out through the year is you'll definitely see, lower operating margin in the beginning of the year as we kind of like we've been very aggressively hiring on the go to market side.

Speaker 4

If you just look at the demand we're seeing, the size of the deals we're seeing, we will definitely drive lower operating margin in the 1st couple of quarters. And then you'll see us get scale over that as those folks ramp, as they start to get to full capacity, you'll see more operating leverage in the back half of the year.

Speaker 6

Perfect.

Operator

All right. Our next question comes from Rob Oliver from Baird. Your line is now open.

Speaker 8

Great. Thanks. Good evening. Thanks for taking my questions. My first one is on Service Cloud.

Speaker 8

There's rightfully been a lot of focus on Social Studio, but the Service Cloud opportunity an exciting one. And just wanted to get a sense from you guys about how you're thinking about expectations for 2024 for Service Cloud, how that might look from a kind of linearity perspective? And certainly, I would expect it to be Q4 heavy, but how you guys are thinking about that as a contribution?

Speaker 3

Yes. Thanks, Rob. We continue to be really excited about it. We believe that there is more opportunity in 2024 than even year with the Salesforce ecosystem and specifically the Service Cloud opportunity itself. We're continuing to build against the care opportunity that we have connected to the product that integrates into the service cloud console.

Speaker 3

I think it will take a very similar shape to what we had in 20 20 3, with certainly the back half of the year being stronger, especially with the typical buying cycles within mid market and enterprise. But I think the main thing for you to take away is that we continue to see really good pipeline on it and we feel really good about just the value that customers are getting from it. We believe that this is the best place if you want to do omnichannel and you're on Salesforce as a CRM.

Speaker 8

Got it. That's helpful. Thanks, Ryan. And then, Joe, just a follow-up to the last question, just on sales headcount. It sounds like almost all the salespeople or Sprout salespeople and Tager is going to be ported into the bag of Sprout completely.

Speaker 8

That said, you said you're hiring a lot of salespeople. So how can we expect that ramp this year? Are you entering this year with a higher degree of immature salespeople that won't be at quota? How should we think about that efficiency gain for the sales force throughout this year? Thank you.

Speaker 4

Yes, good question, Rob. So we've been hiring over the last couple of months going into this year pretty like I said, pretty aggressively on the go to market side. And so obviously, those folks need a ramp. So in the first couple of quarters of the year. And then what you'll see is you'll see those folks be at more full capacity by the end of the year, Rob.

Speaker 6

Great. Okay. Thanks, Joe. Thanks, guys. Appreciate it.

Operator

Our next question comes from Brett from Cantor Fitzgerald. Your line is now open.

Speaker 6

Hi, thanks for taking my question. I just want to touch on, I think, something you said in the prepared remarks. I think you said non core customers will no longer act as a headwind to growth. I'm curious what that means from a customer count perspective. Have we reached the bottom in terms of customer declines?

Speaker 6

And should we start to expect customer growth to return?

Speaker 4

Yes. So Brad, this is Joe. The year over year growth rate of our total customer base will likely still decline and probably trough in Q1. And then we'll likely see an improving trend in the total customer base over the course of 2024. And then I think you would expect to see accelerating total customer base growth into 2025.

Speaker 4

That's kind of how we're seeing it play out.

Speaker 6

Perfect. Thanks guys. Really appreciate it.

Operator

We don't have any pending questions as of the moment. I'd now like to hand back over to Justin for closing remarks.

Speaker 11

All right.

Speaker 2

Thank you. Thank you all for your questions. We appreciate the opportunity to share kind of this continued evolution with you, the excitement that we've got around a lot of the indicators at the growth of the business, the exciting things that we're working on. We look forward to talking to you more about all of those in the coming weeks months. I want to thank our team, I want to thank all of our customers and we look forward to talking to you all soon.

Operator

Thank you so much for attending today's session. We hope you have a wonderful

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Earnings Conference Call
Sprout Social Q4 2023
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