Turning Point Brands Q4 2023 Earnings Call Transcript

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Provided by Quartr
February 28, 2024

There are 7 speakers on the call.

Operator

Ladies and gentlemen, good morning, and welcome to the Turning Point Brands 4th Quarter 2023 Earnings Conference Call. All participants will be in listen only mode. All lines have been placed on mute to help prevent any background noise. After today's presentation, there will be an opportunity to I would now like to turn the conference over to Louis Reformina, Chief Financial Officer. Please go ahead.

Speaker 1

Thank you. Good morning, everyone. This is Louie Reframita, Chief Financial Officer. Joining me are Turning Point Brands' President and CEO, Graham Purdy and Chief Revenue Officer, Summer Fried. This morning, we issued a news release covering our Q4 results.

Speaker 1

This release is located in the IR section of our website, www.turningpointbrains.com. During this call, we will discuss the consolidated and segment operating results and provide our perspective on the operating environment and our progress in associated strategic planning. As is customary, I direct your attention to the discussion of forward looking and cautionary statements, today's press release and the risk factors in our filings with the SEC. On the call today, we will reference certain non GAAP financial measures. These measures and reconciliations to GAAP can be found in today's earnings release, along with reasons why management believes that they provide useful information.

Speaker 1

I will now turn the call over to our CEO, Graham Purdy.

Speaker 2

Thanks, Larry. Good morning, everyone, and thank you for joining our call. Our Q4 results were at the high end of our expectations and demonstrated continued progress against our plan. Adjusted EBITDA increased 7.5% to $24,800,000 for the quarter and we finished 2023 having generated $61,200,000 of free cash flow. During Q4, Stoker's finished the year on a high note, posting extraordinary 18.6% revenue growth for the quarter.

Speaker 2

Zig Zag was down 2.9% for the quarter due to the previously discussed discontinuation of an unprofitable product line in Canada. We are pleased with the market share increases for Stoker's, which continues to be a steady growth engine with a long runway for volume growth and favorable pricing dynamics. That said, to be clear, while Stoker's continues to gain momentum, we do not believe 19% organic revenue growth for our legacy Stoker's products is sustainable over the long term. However, we do believe these and greater levels of growth are achievable for free, our modern oral or white pouch nicotine product. This product will compete in the category that is trending towards $2,000,000,000 in manufacturer revenue and grew volume by over 50% last year per MSAI.

Speaker 2

Up until recently, we were focused on optimizing our supply chain to ensure consistent product quality, analyzing consumer feedback and testing online and in store marketing and merchandising programs to best position us for a successful rollout of free. We are now focusing on prudently ramping up our sales and distribution efforts with the goal of achieving sustainable, consistent growth. Our strategy for this exciting category focuses on leveraging our sales and distribution expertise to profitably expand Free's present and store count over an extended timeframe similar to what we have achieved with Stoker's MST. Free presents a significant opportunity for the company given its differentiated offering. Like Stoker's MST, we don't need outsized share significant impact on our overall bottom line.

Speaker 2

We look forward to providing updates on this exciting new product in quarters to come. Moving on to Zig Zag. While we faced a headwind from previously discussed inventory destocking throughout much of the year, we believe that reduction in trade inventory is behind us, setting the backdrop for return to growth in 2024. We were pleased that both our Zig Zag Papers and the traditional channel and alternative channel business posted double digit growth. We are encouraged by our wholesale customers and in consumers' response to our expanding and more complete portfolio fueled by many new products launched over the past few years.

Speaker 2

In Q4, we launched combo books as well as our 1st seasonal vintage apparel line. As you may have noticed, we lean into our direct relationships with our consumers using several social media tactics to engage our growing audience. As mentioned, we continue to see strong demand from consumers in the alternative channel as legalization and further normalization of cannabis is expanding the alternative store footprint, dispensaries, head shops, smoke shops, which cater to a growing accessory market. Our alternative B2B business saw continued momentum with Zig Zag sales growing by over 30% during the quarter, driven by an acceleration in premium paper sales in the second half of twenty twenty three. Our strategy in the alternative channel is to be a valued partner to the growing distributor, retailer and manufacturing network serving this ecosystem.

Speaker 2

In addition to growing traffic, alternative stores are attractive because they offer the zigzag portfolio more valuable shelf space and merchandising real estate than traditional C stores. We try to be a solution provider to various customers throughout the ecosystem. And in doing so, we're able to build brand awareness and consumer trial to ensure we satisfy this growing consumer base. As discussed in the past, our growth in the alternative market has been driven by 2 drivers: 1, gaining new customers across the retail, distributor and manufacturing landscape and 2, increasing order sizes to both existing and new customers as we expand our portfolio. Cross selling Clipper Lighters is an example of that.

Speaker 2

Both drivers continue to be healthy. Lastly, in 2023, we were pleased to close on our ABL facility, which along with the cash we have on hand, gives us ample liquidity to address our convertible debt maturity later this year.

Speaker 1

With that, let me hand

Speaker 2

the call over to Summer to walk through progress and the results of several of our specific go to market initiatives.

Speaker 3

Thank you, Graham. Throughout Q4, we continued to make progress against our roadmap of furthering Zig Zag's position as a lifestyle brand. Our focus on growing Zig Zag's portfolio in the alternative channel, while increasing the brand's ubiquity remains a core tenant of that plan. In Q4, we continued building a product assortment that aligns with market demand. In early December at MJ Bizcon, we launched our new Zig Zag Combo Booklet, a convenient package combining both papers and tips available in several varieties of our paper assortment.

Speaker 3

Since its launch, our team is ahead of plan and gaining valuable shelf space. In 2024 and beyond, you should expect us to continue to launch new products that cater to this rapidly evolving consumer. We also launched Zig Zag's 1st seasonal apparel collection, the Vintage Collection, which garnered the attention of the fashion and streetwear community with 2 of the largest culture publications, Complex and Heightbeast covering the launch. The Vintage Collection paid homage to Zig Zag's century long influence in the smoking world by blending style, heritage and culture. 2024 marks the 100 and 45th anniversary of the brand and launching the vintage collection is just the first of many moments we'll bring to consumers and retail to celebrate this remarkable milestone.

Speaker 3

Furthermore, we continue to develop our event and partnership strategy to integrate Zig Zag into music, entertainment and other creative communities, including recent collaborations with major record labels. Leading into 2024, we hosted Grammy events within the Afrobeat community in partnership with Roc Nation with the famous DJ collective, Selection and 5 time Grammy Award winning producer, D. Mile, who added another Grammy at the ceremony for Producer of the Year. Throughout Q4, we continued increasing store penetration for Clipper Lighters and capitalizing on the synergies between Clipper and Zig Zag. We look forward to continuing to provide updates that showcase the momentum and efforts that support Zig Zag's growth.

Speaker 3

Moving to Stoker's, Graham noted the success we had for the segment. The strength was driven by another strong quarter of share gains for both Stoker's MST and LooseLeaf. With its product quality and value proposition continuing to resonate with consumers, we expect that trend to continue. While a small contributor during the quarter, we are excited about the broader rollout of our free white nicotine pouch product. We are in the midst of our initial push on free in both brick and mortar stores and digital marketplaces, both our own and other parties' websites.

Speaker 3

The receptivity and engagement from our trade partners and with consumers continue to reinforce that our product quality, moisture content, pouch size and differentiated nicotine offerings are leading to positive consumer sentiment. In summary, we continue building our brands for the long term, executing against the plan we've established and growing our business in retail and with our consumers. Our efforts are focusing on maximizing the value of our world class brands and strengthening our extensive distribution capabilities. Let me now turn the call back over to Louis to go through our results.

Speaker 1

Thank you, Summer. Starting with our consolidated quarterly results. Q4 sales were down 6.1 percent to 97,100,000 dollars Gross margin was up 410 basis points to 52.0 percent due to segment and product mix. Adjusted EBITDA was up 7.5 percent to $24,800,000 Going into segment performance. Zig Zag sales decreased 2.9 percent year over year to $45,100,000 due to the discontinuation of an unprofitable product line in Canada that impacted sales by $1,400,000 Our U.

Speaker 1

S. Papers and RAS business was stable with double digit growth in our B2B alternative sales business. Our Canadian other smoking accessories category saw declines during the quarter due to the discontinuation of the low margin third party product line. Gross margin increased 100 basis points to 56.5% during the quarter, driven primarily by product mix, including the discontinuation of the low margin product mix. Stoker's Products net sales increased 18.6 percent to $38,000,000 in the quarter and a 14.2% volume increase and 4.4% pricemix increase.

Speaker 1

MST, Schuh and Free all delivered strong growth during the quarter. Net sales from the MST portfolio grew double digits. Sophist retail shipment pounds were up despite the category being down 5.6% with share growing 50 basis points year over year to 7.1% during the Q2 according to MSAI. MSC share in store selling was up 40 basis points year over year to 10.7%, with Stoker's now in stores representing 67% of industry bodies, which still provides a long runway for growth. We also had strong growth in our international export segment.

Speaker 1

Chew sales were up high single digits from the previous year. Stoker's chew was the number one touring brand in the quarter, gaining 220 basis points of share to 31.0 percent share according to MSAI. Overall TCV loose leaf retail shipment pounds were up despite the category being down 2.2%. Category performance was driven by a larger decline in premium loosely with TPV volumes benefiting from its value positioning and continuing consumer trade down. Our free sales more than doubled off of low base as we start a broader expansion of the product in 2024.

Speaker 1

Gross margin increased 380 basis points to 57.6%, primarily due to MST pricing. PVS sales were $14,100,000 Gross margin was 22.4%. Moving to our balance sheet. After generating $51,000,000 of free cash flow during the year, we ended the quarter with $117,900,000 of cash on the balance sheet. And as of today, we have sufficient cash to address the maturity of our remaining $118,500,000 convertible notes due July 2024.

Speaker 1

With our projected free cash flow generation this year, we will be able to stay within our net and gross leverage target range of 2.5 times to 3.5 times after retiring our fee versus year, while having the flexibility for future capital deployment. On to guidance. At this point, we expect consolidated adjusted EBITDA of $95,000,000 to $100,000,000 The guidance excludes contribution from our CBS business, which contributed a little over $2,000,000 of EBITDA in fiscal year 2023. Other projections include effective income tax rate of 24% to 26%. We expect CapEx to be approximately $9,000,000 to $11,000,000 this year compared to $5,700,000 in the previous year, including $6,500,000 of payments related to an automation project that was pushed out from 2023 to 2024.

Speaker 1

We also expect to spend $6,000,000 to $9,000,000 in capitalized software implementation costs related to the ERP and CRM implementation after spending a little over $6,000,000 last year. The first stage of the CRM is now live and we expect the ERP to go live in the first half of twenty twenty four. We currently expect to spend approximately $4,000,000 for the full year to supplement our PMTAs related to our modern oral products, which remain under review by the FDA. Now, let me turn it back to Ram.

Speaker 2

Overall, we saw impressive momentum for Stoker's MSG along with the progress in the alternative channel in support of Zig Zag. We're also very excited about Freedom. Thank you for participating in the call today. And with that, I'd like to open the call for questions.

Operator

And we'll take our first question from Scott Fortune with Roth MKM. Your line is open.

Speaker 4

Yes, good morning and thank you for the question. Congratulations on continued penetration into that alternative smoke shop channel and the progress continues there. Are you if we look at the channel, are you displacing competitors or look at it as continued kind of gradual market penetration within that channel? And then is there a promotional activity you have to do to kind of initially entry that channel to gain that share internally just talk about kind of the promotional activity in that channel too as you continue to build that out?

Speaker 3

Hey, sure. This is Summer. Thanks for the question. I heard you first ask about are we displacing competitors and ask about our promotional strategy as we're growing in the alt channel. Look, our penetration into the alternative channel is something we continue to be encouraged by.

Speaker 3

Primarily, we're focused on expanding distribution and gaining shelf space. So naturally, that comes at the expense of taking space of some competitors. But for us, we're really focused on just gaining shelf space and continuing to grow in that channel given the TAM that we see and the opportunity ahead of us. Fortunately, because of the strong brand equity that Zig Zag has, we are not over promotionalizing in that space and are quite encouraged by our pricing strategy thus far.

Speaker 4

I appreciate the color. And then kind of following up on that on free and you have differentiated size pouch and nicotine kind of offering from there. That continues to expand as you put more sales and support there. But what are you seeing? Are you seeing anything from the competitive side moving up kind of into the freeze offering nicotine wise?

Speaker 4

Or how do you see that kind of playing out as we look out into 2024 and driving that growth going forward here?

Speaker 3

Yes, sure. So as you noted, one of the things that makes free so fantastic is its differentiated nicotine positioning in the market. And because of the loaded dynamic of the nicotine space, we aren't seeing a ton of competitive activity, although I don't think that's necessarily a forever situation because of where consumers are gravitating. Certainly, competitors will see that, but we're excited to get into the market and continue to expand and capitalize on our point of differentiation at this point.

Speaker 4

Perfect. And then last one follow-up for there. Obviously, you're ramping the free product and the strong trends there, kind of similar opportunity as you saw in Stoker's over time as you ramp up that product. Just kind of step us through kind of the steady incremental gains you're seeing and kind of when kind of timing of the cadence and when this becomes more meaningful throughout the 2024 looking 2025 beyond here for free kind of just step us through that cadence and the size opportunity as that grows here?

Speaker 3

Yes. So as I think were noted in the opening remarks, we continue to see that category grow significantly over the past several years and as we anticipate over the years to come. We see it as over $2,000,000,000 industry now. And so very similar to our Stoker strategy, even a high single digit share in that growing market is really significant to our business. And so we're focused on prudent steady growth quarter over quarter.

Speaker 3

And as we've sort of rolled out this quarter, that's what we're on track to do is continue to see that steady growth. And that was our success story for Stoker's as you noted. So following that same playbook, I think will go really well for us.

Speaker 4

Thanks. That's helpful. I appreciate the detail. I'll jump back in the queue. Of course.

Speaker 3

Thanks for the question.

Operator

And we will take our next question from Michael Legg with Benchmark. Your line is open.

Speaker 5

Thanks. Good morning. Great quarter. Wanted to dig down a little on the free. What's your pricing strategy there first?

Speaker 3

Sure. Our pricing strategy is pretty straightforward in the sense that we are focused on maintaining a profitable business and not over promotionalizing that space.

Speaker 5

Okay. But is it similar like Stoker's where there's premium product and then you have the more cost effective product or are you going to compete with ZYN at the premium price point?

Speaker 3

We will be and are competing at a premium price point. So different approach than Stoker's, given our brand positioning.

Speaker 5

Okay. And then you mentioned high single digit market share opportunity, $2,000,000,000 market, so we're talking $100,000,000 plus there. Can you talk what your long term market share goal is and what your store ramp up expectations are to get this distributed?

Speaker 2

Hey, Mike, it's Graham. Thanks for the question. Appreciate it. Look, I think we're number 1, we're bullish on the category. Number 2, we're incredibly bullish on our product given the points of differentiation that someone had articulated.

Speaker 2

I think we're bullish on our success rate that we had with Stoker's and following that plan, which has been a very methodical grind up over the last 10 years or so. I think our expectation would be that free would probably follow a similar path to that over time.

Speaker 5

Okay, great. And then you mentioned Clipper. Can we talk about what you're seeing with Clipper and how that's going?

Speaker 2

Yes. We're very encouraged by the results. We're on plan relative to the store gains that we're making in the market. And Summer's team has done a nice job of expanding out our social footprint and building some really nice marketing campaigns around the Clipper Leiters. We're seeing a lot of energy in the alternative channel with the carry with Zig Zag and Clipper in the alternative channel.

Speaker 2

So I'd say generally we're excited about the results thus far and it's a consumer product that competes against a very large and well organized and well capitalized player in the market. But again, similar to the free story, we feel like over the long term we can be very successful with the product.

Speaker 5

Great, great. And then just the $4,000,000 legal settlement, what was that?

Speaker 1

We had a shareholder settlement that was disclosed in the Q1, there's further disclosure on the inter table, which we'll follow-up today.

Speaker 5

Okay. Let's take a look then. And then the automation project, what is that for?

Speaker 1

Yes. So we had to pull this project before. What we decided to do is do in the stages and we're taking the first line and optimizing it. So we're able to defer some of the payments for the future lines for later this year.

Speaker 5

Okay. Thanks. And then just one last question on the debt. Do you plan on paying that off or do you plan on refinancing debt and continuing with the same leverage?

Speaker 1

Yes. At this point, we've got enough cash to be able to retire that in July. So that is our current plan.

Speaker 5

Okay. Thanks. Great quarter. Congrats.

Speaker 2

Thanks, Mike.

Operator

And we will take our next question from Eric De L'Oreal with Craig Hallum Capital Group. Your line is open.

Speaker 1

Great. Thank you for taking

Speaker 6

my questions and offer my congrats on the quarter as well. So it's great to see momentum at both the alternative channel for Zig Zag and with the new free products really kind of gaining momentum here. Within the Zig Zag alternative channel, you mentioned you're sort of able to do a bit more brand building through that channel versus traditional C store. Could you just expand on that and maybe just give us some examples of sort of some of the ways that you are able to drive brand recognition, brand equity? Is this more shelf space?

Speaker 6

Is this sort of also being able to sell apparel?

Speaker 1

Just kind of expand on that would be great. Thank you.

Speaker 3

Yes. Hey, Eric, thanks for the question. In terms of the difference in brand building in the in the alternative space versus the traditional C store channel, it really is so much more wide open. If you think about walking into the variety of stores that are in the alternative channel, there's a lot more receptivity to the sorts of things that you can hang and position and store and certainly you touched on apparel. These sorts of retailers are also open to selling different sorts of merchandise.

Speaker 3

And so it really opens the bag and the type of product expansion that we can capitalize on in stores in a very different way than what is a more traditional C store space that has that more limited shelf space and opportunity to have those sorts of varieties of products.

Speaker 6

Okay. That's helpful. And just in terms of the growth that you have been experiencing within the alternative channel, obviously, you guys have been going after this for some time here. Is there anything specific to call out to this sort of this growth that's been building over the past couple of quarters here? You mentioned new products like is there has it been a matter of sort of finding products that this channel is looking for and that's sort of been able that's helped you increase your share within that channel?

Speaker 6

Is it kind of all

Speaker 1

of the

Speaker 6

above with apparel and these other things as well? Just wondering if there's anything to sort of call out as a driver to sort of increasing this penetration within this channel?

Speaker 1

I mean, no special call out. And as you mentioned, we've had pretty strong success in this market for a while. And so we expect to continue to say things. A lot of it is just increasing our penetration, as Sommer mentioned, within that channel. And our product offering, our continued push in this kind of momentum that we're getting is leading to this kind of growth that we're seeing.

Speaker 1

And we still think there's a lot of further opportunity for us to attack that market.

Speaker 6

Okay, great. And just a couple more kind of quick ones from me. On Clipper, I know that we've sort of been working through some heightened inventory levels at retail. Can you kind of just give

Speaker 1

us an update on what you see in there?

Speaker 2

Yes. Look, I think the this sort of goes across our business. We feel like the inventory overhang from last year are largely behind us at this point in time that would include Clipper.

Speaker 6

Okay, great. And then last one for me. So understood this automation project, You've been optimizing this first line here. So a bit of a push out in some of the CapEx dollar expectations here. Could you just help us with cadence?

Speaker 6

I think maybe it sounds like some of this might be pushed to maybe Q2, maybe second half, just any kind of commentary on cadence would be helpful. Yes.

Speaker 1

We expect to be through the majority in the first half of the year and continuing to ramp the production through the rest of the year on this project. Okay, awesome. Thanks so much guys. Congrats again.

Speaker 2

Thanks, Harry.

Operator

And there are no further questions at this time. I will now turn the call back to Mr. Graham Purdy for closing remarks.

Speaker 2

Thanks, operator. Appreciate everybody's time today. We're excited about the quarter and we're excited to communicate with you here in a few months on results today. So thank you so much.

Operator

And ladies and gentlemen, this concludes today's call. We thank you for your participation. You may now disconnect.

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Turning Point Brands Q4 2023
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