Zedge Q2 2024 Earnings Call Transcript

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Provided by Quartr
March 15, 2024

There are 4 speakers on the call.

Operator

Good day, and welcome to Zedge's Earnings Conference Call for the 2nd Fiscal Quarter 20 24 Results. During management's prepared remarks, all participants will be in a listen only mode. After today's presentation by Zedge's management, there will be an opportunity to ask questions. I will now turn the call over to your host, Brian Siegel.

Operator

The floor is yours.

Speaker 1

Thank you, operator. In today's presentation, Jonathan Reich, Zedge's Chief Executive Officer and Esai, Sedge's Chief Financial Officer, will discuss Sedge's financial and operating results that were reported today. Any forward looking statements made during this conference call, during the prepared remarks or in the question and answer session, whether general or specific in nature, are subject to risks and uncertainties that may cause actual results in the future to differ materially from those discussed on today's call. These risks and uncertainties include, but are not limited to, specific risks and uncertainties disclosed in the reports

Speaker 2

that Zedge periodically files with the SEC.

Speaker 1

Zedge assumes no obligation to update any forward looking statements or to update the factors that may cause actual results to differ materially from those that they forecast. Please note that our earnings release is available on the Investor Relations page on this Edge website. The earnings release has also been filed on Form 8 ks with the SEC. I would like to turn the call over to Jonathan. Good morning.

Speaker 1

Thank you, Brian, and thank you all for joining us today. I will begin by briefly reviewing our 2nd quarter results demonstrating how our fiscal year 2023 investments have positioned us for sustainable long term growth. Q2 revenue increased 11% from last year as we continue managing the geopolitical, macroeconomic and industry specific challenges spanning the landscape. 1 of the big stories this past quarter was continued momentum at the Zedge marketplace. Ad revenue was up 18% from last year.

Speaker 1

Zedge Plus, our marketplace subscription offering, delivered exciting results with revenue increasing 24% from last year with small net subscriber gains sequentially and less than 1% net subscriber loss year over year. And Zedge Premium revenue driven by several improvements to content monetization and other back and front end items was up 21%. These factors fueled a 37% increase in the average revenue per monthly active user or ARPMOW to a record $0.072 And this strength was not just on Android as iOS revenue for the Zedge marketplace was up an impressive 46% sequentially. I should add that many of these trends are holding up at the halfway point of our fiscal Q3. At the beginning of this fiscal year, we said building a full stack marketing team would be our key corporate wide initiative similar to what we accomplished with data and analytics in fiscal 2023.

Speaker 1

We're well on our way here and our efforts are starting to bear fruit, especially for the Zedge marketplace. Another important story this quarter relates to maturing our product development organization to drive innovation, accelerate product diversification and consolidate resources to ensure long term success. To that end, we have assembled an all star team of seasoned gaming experts who are alumni of the leading mobile gaming publishers and have turned them loose on GuruShots. Their mandate is to unleash the growth that was core to our investment thesis at the time of the acquisition. This team is already sprinting having overhauled the product roadmap with 4 major focus areas.

Speaker 1

The first is feature development, which hasn't been given the attention it deserves since the acquisition. In the past, successful new features would yield a 10% to 30% jump in revenues with little or no downside when they didn't take hold. The updated product roadmap is full of new features designed to drive revenue and make GuruShots more accessible to an even broader audience. Next, our decision to focus on innovation will allow us to drive user growth by investing our marketing dollars more efficiently. Specifically, we will better couple GuruShots' UA spend with feature releases.

Speaker 1

In January, we introduced Turbo, a feature that expands the gameplay and improves game resource consumption. To date, it has yielded a 15% increase in average daily revenue, giving me confidence that we are on the right track. Additionally, we are about to release another new feature, Flash Challenges, a short duration photo challenge that limits the number of participants per challenge and provides even more opportunities for users to win. We believe that this dynamic will drive up engagement and make GuruShots more accessible to a broader set of players, both existing and new. In parallel, the team is reinventing the game economy by converting to a coin based economy supporting multiple currencies and foregoing the existing economy, which we believe is too rigid and limited in terms of the number of ways players can earn and spend in game resources.

Speaker 1

This change will open an array of customer value adds. For example, we will be able to reward all players with game currency and manage resource consumption in a fashion that optimizes further coin purchases. Creating a comprehensive and inviting onboarding funnel is also a key focus area for the Guru Shots game. In short, onboarding will enable newbies to immediately experience gameplay in a simplified manner with a limited number of competitors, increasing the chances of winning. The funnel will allow players to progress with more features and increased complexity based on individual performance, enabling skill based user segmentation, which will be a win for the user base.

Speaker 1

I want to add that we believe these efforts taken in concert with one another will help us deliver growth, which was one of the key thesis of the acquisition. GuruShots is the leading photo competition game and more than 1,000,000 photos have been used to play the game. Photography continues growing exponentially due to the ubiquity of mobile phones and with the advent of AI enhancements, high quality pictures are within everyone's reach. The gameplay is fun and it touches on the human inner psyche where people like to have fun, compete and win. With all the opportunities we have in the pipeline, I think we are at a turning point and I look forward to sharing details as they unfold.

Speaker 1

Moving to the Zedge marketplace, our success in growing advertising revenue in recent quarters stems from our continuous optimization efforts combined with highly effective paid UA programs driving positive ROAS in 90 days or less. Additionally, over the past two quarters, we began improving our iOS monetization stack by optimizing ads and rolling out Zedge Plus for iOS, which along with Paint contributed to strong iOS revenue growth. Overall, the iOS ecosystem remains a largely untapped opportunity for us and we continuously look at waves, most recently AI, to unlock it and capitalize on our brand to drive growth. Emojipedia had another good quarter. Our previous investments in website redesign, localization and technology upgrades continue to pay off and lay the foundation for the next phase of growth with new features and content expected to be rolled out in the quarters to come.

Speaker 1

Taken together, we continue to believe that we have never been in a better position to create sustainable long term profitable growth given the combination of market opportunity, our current product portfolio and roadmap, our marketing prowess, data capabilities, tech stack and most importantly, our team. Furthermore, we are not just talking about AI. We have already integrated it throughout our business, including product, technology and marketing. Now, I would like to turn the call over to Yi, who will review our financial results. Yi?

Speaker 3

Thank you, Jonathan. As you saw in our earnings release, GAAP required us to take a one time 11,900,000 dollars non cash write down of Gurushad's intangible asset. It's important to underscore that this was a non cash event dictated by timing, as current performance did not align with the carrying value on our books. As Jonathan indicated, we still believe that with time, we will unlock growth and achieve the strategic goals that we envision when we acquire Grouxup. Additionally, this write down does not reflect the valuable gamification experience we secured, benefiting the rest of our business.

Speaker 3

As a result of the strength related to valuation over the past year, we have added non GAAP net income and non GAAP diluted EPS as new metrics that we plan to report going forward. The reconciliation for GAAP to non GAAP is available in our earnings release from this morning. Monthly active users or mail for the Zedge marketplace decreased 10.7% from a year ago to $28,800,000 Mount in well developed market and emerging market were down 15.6% and 9.2%, respectively. Total revenue in the Q2 was $7,800,000 up 11% from last year. Digital Goods and Services, which encompasses revenue from Gurusia, came in at $900,000 down 26% from last year.

Speaker 3

Similar to Q1, Google's revenue was again negatively impacted by Apple's ATB framework, macroeconomic issues and the geopolitical situations. Subscription revenue for the 2nd quarter was up 24% versus last year. Additionally, this metric was up sequentially for the 3rd straight quarter as our net active subscriber trend improved and higher value iOS subscription and our new value added Z plus offering for Android replaced lower cost legacy subscription, which only remove ads. Zedge Premium's gross transaction value or GTV grew 23% from last year to a record $540,000 reflecting higher price per advertising impression and incremental revenue generated from paint, which offset modest decline in other content sales. ARMA was a record 0.072 dollars up 37% year over year, reflecting stability in app pricing and the positive impact of our new iOS and Android subscription.

Speaker 3

Cost of revenue declined by 27% and was 5.9% of revenue. SG and A increased by 11% to 6,500,000 GAAP loss from operation, including the impact of the $11,900,000 write off was $11,900,000 versus income from operation of $1,500,000 last year. GAAP net loss and loss per share for Q2 was $9,200,000 $0.66 versus income and EPS of 1,600,000 dollars and $0.11 respectively in the prior year. Non GAAP net income and non GAAP diluted EPS for the quarter were $500,000 $0.04 versus $800,000 $0.06 in the prior year, respectively. Adjusted EBITDA was $1,500,000 versus $1,400,000 in the prior year.

Speaker 3

From a liquidity standpoint, we remain in a strong cash position with over $18,100,000 in cash and cash equivalents. Now that we pay down the $2,000,000 in outstanding bank loan during the quarter. Thank you for listening to our Q2 earnings call. And I look forward to speaking with you again on our next call in mid June. Operator, back to you for Q and A.

Operator

Certainly. We will now begin the question and answer session. Your first question is coming from Allen Klee with the Maxim Group. Please pose your question. Your line is live.

Speaker 2

Hi, congratulations on the strong revenue growth. My first question is, you had record advertising rates, but it's also your seasonally strongest quarter, I think. So when we parse out how to think about maybe to some degree what effect is seasonal versus other stuff?

Speaker 1

Hi, Alan. Thanks so much for your comments. And as I mentioned in my earlier summary of the quarter, we're actually seeing that our halfway through the quarter numbers are holding up. So that is due to a combination of factors, both feature wise, ad tech wise or ad stack wise, as well as I guess some secular features or some secular factors. So it's a little bit hard to sort of parse that out because by contrast typically our Q3 is our weakest quarter from an ad revenue perspective in light of post season drop off in ad budgets and so on and so forth.

Speaker 2

That's great. Thank you. And then just in terms of the marketplace, I think you said that paint and there's greater functionality on the web and gross transactional value sold was up like 23%. Is there a way to think about what the key drivers are of growth in marketplace and things that you're doing to keep this going?

Speaker 1

Sure. Just to be more specific, are you talking about Zedge Premium? Are you talking about the overall marketplace, which includes not only licensed content, but also user generated content?

Operator

For both?

Speaker 1

Well, when you take a look at Zedge Premium, which is the licensed content area, we continue to iterate, tune, optimize and as a result, you're seeing the improvements there. We are also now beginning to think about what can Zedge market what can Zedge Premium look like with the expansion across web? And in terms of the overall Zedge app or global Zedge marketplace, it's a function of continually adding and optimizing features that we have as well as improving the user experience. There's work that can be done on the user experience. One of the areas that we're beginning to look into now relates to onboarding.

Speaker 1

In the past, we've talked about recommendations and the content that's served up to users. How does that impact the user experience? And then projects around improving engagement and retention. So in totality, each of those contributes to the results that we reported today. And then separate and apart from that, as I've mentioned, the work that we've done last year in terms of overhauling the Zedge Plus subscription on Android and rolling out ZEC plus subscription on iOS for the first time has also yielded very positive results for us.

Speaker 2

Okay. Yes, thank you. Just so we understand, there's Zedge Plus is the Zedge Marketplace subscription. Can you also get another different type of subscription just for being ad free or are they the same? And then your paid subscribers were flat sequentially.

Speaker 2

Do you think that that number can continue to grow sequentially? Thank you.

Speaker 1

So Zed plus is our subscription offering. Our subscription offering has bundled together several value adds. One of those value adds is ad free as you described it, but then there are additional value adds in there, whether it be vaults that can be used for creating AI images, as an example. And insofar as potential growth of number of subscribers, our aspiration is clearly to see to it that, that subscription number grows over time. And there is ongoing work with respect to how to make that subscription offering, whether it be on Android or on iOS even more attractive.

Speaker 1

If I were to provide a metaphor, when you think about Amazon, So Amazon has overnight delivery, but they also offer a wealth of other value adds, whether it be content, whether it be storage and so on and so forth. And as I said, as a metaphor, that is the work that we are heavily invested in, in terms of seeing to it that we can continue to make the subscription offering even more attractive than what exists today. And going back to the overhaul that we had introduced in 2023, that was a improvement in terms of those value adds, making that subscription offering more attractive and ultimately bringing in new subscribers.

Speaker 2

Thank you. In terms of Emojipedia, I don't know if you provided any numbers in terms of did it grow over year over year or the results? I'm not sure if you're able to provide revenue. Also, you said there are new actions you'd like to add. You mentioned some things like emoji mashups, emoticons and I'm probably saying the wrong, K emojis.

Speaker 2

Could you just tell me what mashups and K emojis are? Thanks.

Speaker 1

Sure. So these are new content just to keep it simple. These are new content forms. But by way of example, when today one renders a smiley emoji, they can either have a smiley face in yellow and so on and so forth or they can type a colon and a closed parenthesis. That is a contrast.

Speaker 1

So there are the text strings that connote various messages and that is a potential direction for us to add as a new content vertical within Emojipedia and that's one of many. In terms of numbers, I'm going to hand off to Yi to answer your question.

Speaker 3

Hey, Alan. So in Multipedia, the Q2 quarter was not as great as we had hoped for. But if you look at the 6 months, we still grew to 27%. For 3 months ended January, we only grew about 8%.

Speaker 2

Thank you. And then one of the areas that I think you mentioned as a priority is monthly trying to grow monthly active users. It was up slightly sequentially, which is encouraging. Could you maybe just highlight some of the key things you're focused on to get that number just to start growing again?

Speaker 1

Sure. So we have a couple of activities that are taking place. We put together what I'll call a task force of rank and file Zedge employees without management participation that are working on various feature enhancements, new features and potentially complementary products that would unlock growth. And then separately, we are also looking at ways of reimagining the Zedge app or benefiting from the installed base that we have to help fuel additional growth, whether that be through product marketing, incentive plans, influencer type of and referral plans. And then of course, separate and apart from that, user acquisition investments and all of those taken together, we are hoping that we can reverse that trend and see to it that we unlock what we believe to be a promising growth opportunity.

Speaker 3

Alan, I would just like to add sorry, I would just like to add, as we mentioned, even though our active subscribers stayed flat at 648,000, but we are replacing lower value subscription with a higher value from the lifetime subscription as well as iOS subscription. So although the active subscriber remain the same, but our revenue base was much higher.

Speaker 1

Thank you, Yi.

Speaker 2

Yes, that's a good point. Thank you. Then on Guru Shots, a couple of questions. My personal experience and I'm a bad example of not being that savvy in this stuff, but it's hard to be a newbie. When you first get on, it seems difficult to know how to engage and it tells you, you can't engage in a bunch of things until you get to a certain level.

Speaker 2

So maybe what you're doing to change that? And then also, could you talk a little about what the turbo feature, what that actually is and the new feature you're going to add? And then why multiple virtual currencies should help you out? Thanks.

Speaker 1

Thank you, Alan. And point very well taken with respect to onboarding. As you had said, a newbie that downloads Guru Shots today is immediately immersed in the full game As they enter into a competition, they can be competing against up to 7,000 other photographers that are in that competition with a dashboard that has a lot of numbers and features to it. So a user has to be exceptionally loyal and very, very insistent on saying they're going to figure this thing out. Overhauling onboarding will allow for us to simplify the gameplay such that we get users into that funnel immediately, which opens up the top of the funnel, hopefully expands the potential player base and also allows for folks that may think that they are not good photographers making this accessible to them.

Speaker 1

And then with progression, as users begin to master skills and so on and so forth, they will then gain exposure to additional features that contribute to making the gameplay more competitive and fun and so on and so forth. In addition to that, the onboarding will have an element to it that makes the game more or I guess shorter in duration. So a typical photo challenge today in GuruShots can range in duration from 1 to several days. The notion of going through that onboarding feature will be to decrease that to it could be 30 minutes, it could be an hour, it could be 2 hours and so on and so forth. With respect to changing the economy, the economy today is a rigid economy.

Speaker 1

There are 3 game resources that users can benefit from while playing the game. And the way to access those game resources is through a hard in app purchase event. If you buy Resource A, it does not have any relevance to Resource B or C. To master the game, you really need to have a portfolio of those three resources and migrating to a coin based economy, which has multiple currencies allows for a lot more flexibility. And it also allows for us to reward every player in the game.

Speaker 1

Meaning, if you are playing the game today and you don't come in 1st, 2nd or 3rd place, that means you don't feel that great about yourself. Even though you may have come in 4th, which is

Speaker 2

6,996

Speaker 1

in terms of your ranking, our ability will be with this new coin based economy to see to it that every player, even the player that ranks lowest of those 7,000 will be able to get a reward and ultimately use that reward in one way, shape, form or another or use those rewards in order to potentially gain an edge with respect to gain resources. As I mentioned during my comments, we've made changes to the product team. And the product team is now very, very well resourced with a community of product managers that come out of some of the most well known global gaming companies that have experience not only in gaming design, user experience, user interface, but also in gaming economies. And what can be done in order to optimize those economies, ultimately leading to better revenue generation, as well as contributing to improving user engagement and user retention. In totality, our hope and expectation is that taken together that will unlock the growth that we believe is inherent in this asset.

Speaker 1

In terms of the new features, the new features most immediately are around offering what I will call mini game battles for users that are already in the middle of a game and then and now beginning to expand that to just being a standalone short term limited number of competitors type of battle, again, allowing for this to be a quick win for users to get that dopamine flow and feel like, wow, they're competing in real time without having to wait for an extended period of time in order to ultimately win a battle. And in addition to that, also decreasing the number of people that they're competing against, therefore increasing the chances that they can actually win and gain that accolade accordingly. Does that answer your question?

Speaker 2

Yes, that was very thorough. Thank you. Just some updates, AI Art Master, can you provide an update on that?

Speaker 1

Sure. So AI ArtMaster remains in soft launch. We made the decision to keep it in soft launch while we are hard at work at unlocking the growth in the core GuruShots game. And we continue to gather data. Our plan currently is that when we get to Gurushoft's trajectory in the direction that we believe will allow for this growth that we will then refocus efforts and resources on AI Art Master.

Speaker 1

We just don't want to spread ourselves so thinly that we're not progressing the Guru shot scheme. And that as we evolve, it will take time to launch this AI Art Master game as we iterate and so on and so forth. So focusing on getting one thing done really, really well and then progressing to the next thing, which would be AI Art Master. AI Art Master now is at a point where we are able to monitor the data. That data is going to be exceptionally valuable in terms of helping guide what our future direction is with that game and how it evolves.

Speaker 2

Got you. Okay. And then I'm guessing a similar answer. On the past call, you talked about potentially launching a hybrid casual game. Is that kind of in the same status?

Speaker 1

AI Art Master is in that hybrid casual category. Those are not separate and distinct from one another.

Speaker 2

Okay. Got it. Thank you. Okay. And then question on financials.

Speaker 2

The jump in SG and A for the quarter, is the way to look at that, to what degree do we think of that is like kind of that this is a seasonally strong quarter versus some of the other things you've talked about of perhaps paid acquisition or some of the new well, it's SG and you brought on some more people. So I'm trying to get a sense of how much of it is maybe seasonal versus kind of a new run rate for SG and A? Thank you.

Speaker 1

Sure. I would actually reframe that a little bit. SG and A includes marketing in it. So there are 2 components of that number. 1 is actual money that we have spent on paid user acquisition.

Speaker 1

And as I've said in the past, in order to scale paid user acquisition, when looking at budgets, there's going to be the steady state of this platform, this particular campaign works, we continue investing in it, but there is obviously a ceiling there. And then there is what we'll call test budgets, where you try a new platform, you try new creatives and stuff like that, and some of that stuff works, some of that does not. You need both components in order to scale paid user acquisition. But then there is also the fee that we pay to whether it be Apple or Google when we bring on a subscriber or when a user makes an in app purchase. So those two components taken together contributed materially to the increase in SG and A.

Speaker 1

And the way I sort of look at it is, if we're successful in growing our subscriber base, if we're successful in generating more in app purchases, SG and A goes up, that's actually a good reason for SG and A to go up as opposed to we're not managing our expense for infrastructure properly by way of contrast. Yi, do you have anything that you want to add to that?

Speaker 3

Yes. I will only add, Alan. Our FTE remains quite stable and our net compensation expense is actually in line with last year. So the order increase in SG and A, Jonathan mentioned, was in the marketing spend and also the platform fee. One of the downside and when you brought out lifetime subscription was from Google Play's point of view, this is one and done.

Speaker 3

So they treat it as an in app purchase. So we pay 30% fee rather than a regular subscription, which is at a 15% fee. So as a result, our platform fee went up by virtue of our rolling out of lifetime subscription on Hainesville.

Speaker 2

Great. Okay. Congrats again. Thank you so much.

Speaker 1

Thank you.

Operator

This does conclude our question and answer session and the conference call. Thank you for attending today's presentation. You may now disconnect.

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