National CineMedia Q4 2023 Earnings Call Transcript

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March 18, 2024

There are 6 speakers on the call.

Operator

Good afternoon, and welcome to the National CineMedia 4th Quarter and Full Year 2023 Earnings Conference Call. All participants will be in listen only mode. Please note, this event is being recorded. I would now like to turn the conference over to Chan Park, Vice President of Finance. Please go ahead.

Speaker 1

Good afternoon. I'm joined today by our Chief Executive Officer, Tom Lesinski and our Chief Financial Officer, Ronny Ng. I would like to remind our listeners that this conference call contains forward looking statements within the meaning of 27A of the Securities Act of 1933 as amended and Section 21E of the Securities Exchange Act of 1934 as amended. All statements other than statements of historical facts communicated during this conference call may constitute forward looking statements. These forward looking statements involve risks and uncertainties.

Speaker 1

Important factors that can cause actual results to differ materially from the company's expectations are disclosed in the risk factors contained in the company's filings with the SEC. All forward looking statements are expressly qualified in their entirety by such factors. Further, our discussion today includes some non GAAP measures. In accordance with Regulation G, we have reconciled these amounts back to the closest GAAP basis measurement. These reconciliations can be found at end of today's earnings release or on the Investor Relations page of our website atncm.com.

Speaker 1

Now, I'll turn the call over to Tom.

Speaker 2

Thank you, Chan, and good afternoon, everyone. Welcome to our Q4 and full year 2023 earnings call. This year, reestablished the relevance of cinema to audiences and brands with box office hits like Barbenheimer, Taylor Swift's The Arrow's Tour and Super Mario Brothers, all demonstrating the cultural power of cinema. By comparison, more moviegoers 18 and up went to the opening weekend of Barbenheimer then attended all 4 major league sporting events over 12 months. For example, Taylor Swift's concert film also drove significant demand, drawing in over 4,000,000 attendees, that's 5 times more than her entire U.

Speaker 2

S. Live concert tour. Additionally, the success of films like Super Mario Bros. The Movie became the number 2 grossing PG rated film of all time with over 52,000,000 attendees and continues to remind us cinema's uniquely great ability to reach families. So turning to Q4, NCM attendance exceeded 82,000,000 reaching 94% of 2,002 levels.

Speaker 2

4th quarter attendance levels were largely impacted by strike delayed strike related delays that pushed a number of strong releases into 2024 and beyond, including Dune Part 2, Ghostbusters: Frozen Empire and Kraven the Hunters. These changes to the slate negatively impacted attendance by approximately $20,000,000 If these films were not pushed due to the strike, we estimated that our total 4th quarter tenants would have been likely crossing $100,000,000 surpassing Q4 2022 levels. It is clear to us that consumer demand for the cinema remains strong and audiences are excited to see the latest movies on the big screen first. For the Q4 of 2023, underscored the enduring appeal of the cinematic experience for American consumers. Our core demographic, Gen Z and Millennials, remains the cornerstone of the cinema audience, representing 70% of our viewership with a cumulative reach of 32,000,000 individuals for the quarter.

Speaker 2

Notably during this period, Gen Z made up 41% of our audience, demonstrating a strong average weekly rating of 5.5. This rating significantly surpasses other premium NBC Sunday Night Football which had an average rating of 2.2. This kind of robust engagement underscores the considerable enthusiasm that this influential demographic holds for the in theater cinema experience. The biggest brands continue to turn to NCM as they realize the power of being united with millions of young diverse consumers who are at the movies each and every week. The Q4 of 'twenty three also proved that consumers are going to the movie theaters to see more than just traditional Hollywood films, with brands quickly following to get in front of these highly engaged audiences.

Speaker 2

We saw this with Taylor Swift's The Arrow Store where NCM sold out all of our available inventory for the initial 4 weeks. Specifically, NCM facilitated 32 new ad deals for this film, including 12 with previously unassociated brands. More than half of these brands were our industry leaders holding in either number 1 or number 2 position in the marketplace. Turning to our results. NCM's Q4 'twenty three revenue was $90,900,000 comparable to the Q4 of 2022.

Speaker 2

These results were driven primarily by national sales and slightly offset by local sales. We are very pleased that NCM kept pace on revenue in the Q4 despite a 6% drop in audience related to the impact of the actors' strike on the release schedule. This is largely due to the resilience of our business model and strong performance across our organization. In fact, NCM set a record in the Q4 of 2023 for its highest revenue per attendee in the company's history. National revenue for the Q4 was up 2% compared to the same period in the prior period.

Speaker 2

Approximately 71% of the 4th quarter's national revenue was attributable to longer term upfront commitments and the 4th quarter saw much better scatter marketplace participation than the same quarter of the prior year with 83 active national advertisers compared to 58 in the Q4 of 2022, representing a 43 percent increase. Local demand continued to be led by government marketing initiatives, but also saw much greater category diversity than in past years as cyclical industries such as restaurants, non alcoholic beverages, arts and entertainment contributed a greater percentage of local revenue than the same period in the prior year. Turning to the full year and quarterly box office results. 2023 box office levels were at their highest point since 2019, proving the resilience of the cinema industry. For the full year 'twenty three, the domestic box office was $8,900,000,000 up 21% versus the prior year and at 78% of 2019 levels, driven by films like Barbie's Super Mario Brothers, Spider Man Across the Universe, Guardians of the Galaxy and Oppenheimer.

Speaker 2

4th quarter box office came in at $1,900,000,000 approximately up 5% year over year and at 64% of 2019 levels led by, of course, Taylor Swift, and the Hunger Games, which brought in $179,000,000 $159,000,000 respectively. Over the past 18 months, a slower ad market has impacted demand across both linear and traditional media. However, as a result of NCM's differentiated offerings and high ROI for advertisers, our revenue has been resilient in the face of tighter ad budgets. This said, in the Q4, we began to see an ad spending bounce back across all channels and expect a more significant rebound as the consumer environment improves and inflation continues to normalize over the coming quarters. This quarter, we released key findings from our second attention study, which was completed by Lumen Research, a leading attention technology company in October of 2023.

Speaker 2

The study measures attention across 14 categories covering a variety of ad links and an expanded list of competitors and mediums. This study proved yet again that cinema continues to rank number 1 in terms of attention. Cinema's attention advantage is 2 to 3 times that of live sports, Fastnets, Premium Avon and Digital Premium and podcast, and it's 7 to 16 times higher than that of social or digital media. Cinema saw year over year growth in average seconds viewed, up 17% for a 32nd spot compared to our previous study conducted in November of 'twenty 2. Attention scores remain high across key demographics including the hard to reach Gen Z audiences.

Speaker 2

The study also demonstrated that attention proves to be consistent across all ad links and both blockbusters and smaller indie movies. NCM's work with Lumen once again showcases cinema advertising's unique ability to create captive audience and high ROI for brands. Building off this new study, NCM also partnered with Adelaide, a leading company in attention measurement to provide attention rating guarantees for our cinema advertising clients. This is the first time this innovative solution has been offered by premium video platform. These new guarantees enable NCM and Adelaide clients to transact against the attention metric, allowing for an apples to apples quality comparison across sites, placements, platforms, channels and more.

Speaker 2

With attention rating guarantees, NCM's offerings are even more attractive as brands who choose to advertise with us are assured of results in an otherwise opaque environment. NCM is redefining the movie experience for brands by offering advertisers the opportunity to make cinema advertising part of their multichannel marketing experience. As we continue to work with Transform Cinema Advertising, NCM is providing advertisers with a wide range of custom content solutions that drive scalable impact, including turnkey editorial sponsorships in our category leading pre show, show takeovers with long form branded films, immersive experiential activations in theater lobbies and much more to drive a connection between brands and consumers, creating shareable social media moments that reach far beyond the individual moviegoer. Take for example a new 15 minute short film from the leading cosmetic company ELF that debuted ahead of the Mean Girls movie on January 12. This is the longest brand content film NCM has ever aired on a big screen to date with an unprecedented 167% lift in awareness and 94% ad recall.

Speaker 2

NCM's industry leading reach ensures that it can take advantage of these trends. We're also looking for new ways to offer brands more opportunities to advertise on screen. We're continuing to enhance NCMx, the most powerful data platform in cinema with new research capabilities and heightened data intelligence to drive business outcomes. After extensive testing over the past year, we are rolling our business guarantees for relevant ad campaign KPIs such as web foot traffic and sales list, another first in the cinema advertising business. These new initiatives will leverage our industry leading deterministic data on the moviegoing audiences to help brands optimize their spending.

Speaker 2

Additionally, this quarter, we completed our programmatic ad platform beta launch and conducted testing of self serve buying of CIM ads. These programs will broaden the potential NCM advertising pool by expanding the ways in which current and new advertisers can tap into the company's highly valued big screen inventory. Through programmatic, brands can access real time data driven trading of cinema ad inventory and through self serve brands can plan by schedule and create their own cinema ads thrown on the big screen from a single auditorium to 18,000 screens. Over time, we expect these initiatives to lead to high commercial utilization across the NCM network. As we look ahead into the Q1 of 'twenty four, NCM expects to earn total revenue of $34,500,000 to $35,500,000 The Q1 started off with great films with the release of Doom 2, Mean Girls, The Beekeeper and we look forward to the release of Ghostbuster's Frozen Empire coming this weekend.

Speaker 2

Importantly, today, we also announced that our board has approved a new $100,000,000 share repurchase program, which runs through the year 2027, representing our confidence in our business and into the future. Our intent is to use this program opportunistically to repurchase shares at prevailing market prices. Ronnie will discuss the news in greater detail later in the call. The future of cinema advertising is bright, and we're continuing to take steps to prove our value proposition and optimize long term box office momentum. NCM has an unparalleled premium video advertising platform and with innovations underway, we are set up to deliver impactful brand campaigns and continue to drive ROI on cinema advertising spend, positioning our great business for growth and continued success.

Speaker 2

With that, I'll turn the call over to Ronny to provide you with more details on our operating results and future outlook.

Speaker 3

Thank you, Tom, and good afternoon. Before I discuss the results of the quarter and full year, I want to note that today I will be discussing NCM LLC's operating results as it relates to full year 2023, which would happen similar to NCM Inc. Results if the businesses were consolidated for the entirety of the year. We are delighted to deliver strong results as NCM finished the year on a high note, with our sales fundamentals continuing to improve. As Tom mentioned, the Q4 of 2023 set a record for the highest revenue per attendee since the inception of the company.

Speaker 3

The combination of our ability to capture more revenue per attendee and our disciplined expense management resulted in stronger since we emerged from our Chapter 11 process, our management and sales teams successfully drove record high monetization of impressions. Excluding beverage revenue, revenue per attendee for the Q4 was $1.07 up more than 7% compared to the Q4 of 2022 and over 17% higher compared to the same period in 2019. Despite lower year over year attendance in the Q4 due to the writers and actors strikes, we were able to significantly increase total advertising spend from certain key advertisers. The top 10 national advertisers from this quarter increased their spend by over 42% collectively compared to the Q4 of 2022. Additionally, we saw strong growth across a number of traditional categories such as financial services, consumer packaged goods and healthcare.

Speaker 3

Although we continue to navigate through a choppy advertising market, we experienced growth in both the upfront and scatter markets. The improvement in both markets was a result of improved utilization and firm pricing discipline during the quarter. In fact, both pricing and utilization for the quarter were both well above 2019 levels by 14% and 16%, respectively. NCM's total revenue for the Q4 was 90,900,000 dollars which was comparable to the $91,700,000 in the same period in the prior year and exceeded our revenue guidance of $85,000,000 to $88,000,000 National Oil Advertising revenue increased to $71,900,000 dollars up 2% compared to $70,400,000 in the Q4 of 2022, driven by a 14% increase in utilization and slightly higher CPMs, but offset by 6% decrease in attendance. Local and regional advertising revenue was $16,200,000 down 5% compared to $17,100,000 in the Q4 2022 driven primarily by decreased activity in the Eastern region and reduced spend within the government and travel categories.

Speaker 3

Turning to our expenses. 4th quarter operating expenses were $69,600,000 compared to $63,600,000 in the prior year. This variance was driven by 2 factors. 1st, an increase in amortization expenses associated with purchase price adjustments to NCM LLC's intangible assets upon reconsolidation on August 7, 2023 and second, an increase in expenses incurred due to NCM LLC's Chapter 11 case and related appeals. Excluding charges related to our financial our adjusted operating expenses for the Q4 of 2023 were 51,100,000 dollars 3% higher compared to $49,600,000 during the same period last year.

Speaker 3

The increase in adjusted operating expenses was related to slightly higher theater access fees and affiliate costs as a result of the new Regal affiliate agreement, higher professional fees and slightly higher personnel costs. As a reminder, since the new Regal relationship is an affiliate agreement, the expense of the agreement was reclassified from ESA theater access fees and revenue share to advertising operating costs. 4th quarter adjusted OIBDA excluding non cash charges and one time items was $39,800,000 compared to $42,100,000 in the prior year. The result was well exceeded our guidance range of $30,000,000 to $33,000,000 Adjusted OIBDA was driven by lower than expected fees paid to ESA and affiliate partners, tighter management of operating expenses and steady revenue despite lower attendance. Total free cash flow for the quarter as defined by cash flow from operations less capital expenditures was negative 2,800,000 However, when excluding restructuring related expenses, the quarter would have generated positive free cash flow of $4,300,000 Turning to the full year.

Speaker 3

In 2023, NCM generated 200 and $59,800,000 in total revenue, which was up 4% compared to total revenue of $249,200,000 in 2022. These results were largely driven by local, up 18% compared to the prior year. Specifically, local saw a 28% increase in activity from the current year's top 10 advertising categories with notable gains in the government, healthcare and education service categories. National revenue for the year was up 2% year over year driven by a 9% increase in impressions sold and an 11% increase in network attendance compared to 2022. Turning to our expenses.

Speaker 3

We incurred a significant amount of one time expenses related to our Chapter 11 restructuring in 2023. For full year 2023, operating expenses were $574,300,000 in charges related to our financial restructuring, other one time items, depreciation, amortization and non cash share based compensation. Excluding these charges, our adjusted operating expenses for 2023 were $207,100,000 8% higher compared to the same period last year of $191,900,000 The increase in adjusted operating expenses was largely related to the 10% higher theater access fees and affiliate costs due to the increased attendance from the new from the new Regal affiliate agreement. Full year 2023 adjusted OIBDA excluding non cash charges and one time items was $52,700,000 compared to $57,300,000 in 2022. Again, our full year results substantially exceeded the midpoint of our estimates due to the previously mentioned rationale.

Speaker 3

Total free cash flow for the year was negative $48,800,000 However, when excluding restructuring related expenses, free cash flow for the year would have been $10,400,000 Further, if we remove cash interest expense of $12,500,000 for the year, then unlever free cash flow for the year would have been $22,900,000 Turning to our consolidated balance sheet. At the end of the 4th quarter, the company had $37,600,000 of cash, cash equivalents, restricted cash and marketable securities and total debt of $10,000,000 compared to total debt net of cash of approximately $1,100,000,000 at the end of 2022. The reduction in debt was related to our financial restructuring, which was completed in August of 2023, resulting in the elimination of approximately $90,000,000 in annual fixed charges. As noted in Tom's remarks, our Board has approved a new program, authorizing the company to purchase up to $100,000,000 of shares of our common stock. We plan to opportunistically repurchase shares at prevailing market prices over the next 3 years, while also continuing to invest capital in growing our advertising network through new innovations such as programmatic and self serve.

Speaker 3

This share repurchase program demonstrates our confidence in the long term strength of our business and our commitment to deploying capital in a disciplined manner to maximize shareholder value through a balanced approach of investment and return of capital to our stockholders. The repurchase program is expected to be funded by operating cash flow distributions from NCM LLC generated over the course of the program. In addition, the repurchase authorization will be executed at the Board's discretion and is subject to regulatory limitations. Turning to guidance. Earlier this year, we did a review of our current operating structure and an assessment of our needs going forward.

Speaker 3

For reference, our SG and A excluding theater access fees and affiliate costs was 122 point $6,000,000 in 20 19. Compared to this past year, it was $91,800,000 or 25% lower compared to pre COVID. In mid January 2024, we implemented additional cost savings initiatives, which included the consolidation of select business units and resulted in reductions in headcount. We estimate that these initiatives will result in over $5,000,000 of net savings in SG and A for a 5% reduction compared to 2023. These savings combined with the termination of certain network affiliate agreements will result in a total reduction of over $10,000,000 in annual operating expenses.

Speaker 3

With this in mind, for the Q1 of 2024, which is a seasonally slower quarter, we expect revenue to be between 34,500,000 $35,500,000 In addition, we expect adjusted OIBDA for the Q1 of 2024 to be between negative $7,500,000 negative $6,500,000 While we will not be giving formal full year 2024 guidance at this time, I would like to take a minute and discuss some of the trends we are seeing. We are expecting some softness in the 2024 film slate due to the prolonged industry strike that limited movie releases for the year. I would like to reiterate that we do not see this as a consumer issue. Interest in cinema is strong as proven by attendance levels at compelling theatrical releases over the past year. That said, there are still many films to be excited about as we look forward to 2024, both sequels and original content, such as Deadpool 3, Gladiator 2, Wicked Part 1, Mickey 17, The Fall Guy, Borderlands, Despicable Me 4 and Mufasa.

Speaker 3

Looking to 2025, we anticipate the box office will rebound and set a positive tone for the second half of the decade. With a strong balance sheet and unmatched offerings, NCM is well positioned for the future. The company is positioned to generate significant free cash flow due to low capital expenditures and with a historically adjusted OIBDA to unlever free cash conversion of over 80%. NCM has multiple opportunities to generate value for its shareholders. Operator, please open the line for questions.

Operator

The first question is from Eric Wold with B. Riley Securities. Please go ahead.

Speaker 4

Thank you. Good afternoon, everybody. A couple of questions. I guess, sorry, it's over to you, Tom. Reports out there that you will be offering kind of business outcome guarantees around the upfronts and dollars committed.

Speaker 4

Can you just kind of contrast that what was in place before? What is the biggest change that does in kind of both to the customers as well as NCM should the outcome not be as

Speaker 2

expected? Well, this is the first time we've ever offered business outcome guarantees. So in the past, it was a very traditional way of selling inventory. To go to this next step, Eric, it's really important that we have such faith in our ability from an attention and delivery point of view that we can promise outcomes. That's a major change in our way of doing business.

Speaker 2

In fact, very few premium video companies offer anything close to this. Some digital media companies do. But this is a material change that we announced and it's going to have a significant impact we believe on the marketplace.

Speaker 4

Got it. And then, as you think about the new programmatic and self serve offerings, are there expectations that those are mostly to help drive inventory fills or what do you think actually the impact could be on CPM for both of those?

Speaker 2

So it's interesting when you think about utilizing inventory, very few platforms sell out inventory. That's one reason we're offering programmatic. But the real reason we're offering it is there are significant budgets in Madison Avenue that are only in programmatic budgets that we never had access to. And just in the short time that we've been in programmatic, we've already attracted new accounts because of that. Our goal is to obviously sell inventory that we haven't been able to sell before through programmatic.

Speaker 2

It's going to have different CPM levels that we haven't disclosed compared to our traditional more expensive inventory. But I could tell you the response we've gotten already on programmatic has been significant. And we're happy to be the 1st cinema company to do this. And it's an important part of the growth of our company, being a technology platform as well as just being a traditional ad platform. I think once we get further down the road on programmatic, we'll be able to provide more specifics, but we're literally into it just for 1 quarter and would be happy to share more details as it comes forward.

Speaker 4

Helpful. Thank you.

Operator

The next question is from Jim Goss with Barrington Research. Please go ahead.

Speaker 5

Good afternoon. Couple of questions. First about the share buyback. I know one of the key strengths and attractions you voiced pleasure with in terms of coming out of the bankruptcy flirtation issue, if you will, was that you had a very strong balance sheet, no debt, some cash. And now you are coming up with a share buyback program of $100,000,000 over 3 years roughly.

Speaker 5

Do you have cash at the end of the quarter of $37,600,000 and you said you had unlevered free cash flow of about $23,000,000 dollars I just wanted you to walk through the mentality behind allocating so much toward buybacks and if you think it threatens that key benefit you thought or if it's if you're safe in making such a judgment over this several period several year period?

Speaker 2

I'm going to have Ronnie walk you through the details of it, Jim, but I can tell you we've analyzed this substantially. We're very comfortable with our cash flow positions going forward and our projections, particularly going into 2025. But Ronnie will kind of walk you through how we got around close to that number.

Speaker 3

Yes. So Jim, it's a great question. It is a 3 year program, which is ending at the end of the Q1 of 2027. So it is inclusive of free cash flow for this year, for 2025 and 2006 Q1 of 'twenty seven. We think that over this period of time, there would be a recovery in the business that Oregon substantiate the $100,000,000 share or will cover more than the $100,000,000 share repurchase program and that the free cash flow obviously would be more than enough to cover that.

Speaker 3

If you look at it from a 'twenty two perspective, then of that $20,000,000 plus that I cited in free cash flow before, sure, you could say that there doesn't seem to be enough, but we do believe that over the next 3 years, the business will get back to a level where the box office is recovering more fully.

Speaker 5

Okay. And just one follow on to that part. You also indicated that it could be a combination of opportunistic strategic type for repurchases versus more structured 10b5-1 elements. And I imagine there'd be an interest in front loading this given where the is and has been trading for a number of months. Does one thing work against another or do you think it will take place over that total period of time?

Speaker 3

Well, I think what we put in here is a plan over a substantial period of time or for next 3 years is what we're allowed to do with what's approved by the Board. Now how we go about executing it? We're obviously going to see what the market conditions are like and that will mostly dictate what we do.

Speaker 2

I think it's reasonable though, Jim, to think that in a current situation now where we believe the shares are undervalued is that there's going to be more acquisition at lower prices earlier on. And obviously, this is a long term plan, but it's logical to think that more of that share purchasing could happen now given where the price of the stock is today. Okay.

Speaker 5

And maybe one other separate issue. What is more important right now, improved penetration within existing advertiser budgets or growth in incremental numbers of advertisers? And is the latter setting the stage for a subsequent ad revenue development? I imagine it is.

Speaker 2

So our goal, Jim, is to do 2 things, is to optimize and get more market share from existing advertisers and existing categories. And we've been doing a good job with that particularly in this past 4th quarter. But I want you to note too that our real goal in addition to that is to grow our advertiser base. Just based on what we did in the Q4, we added a significant number of new advertisers. And there are plenty of advertisers out there that have never advertised in cinema before.

Speaker 2

And I think with the addition of our research capabilities on NCMX, programmatic, Those alone will help drive new customer interest and they already have. We were never really in the pharma business until we could start doing a lot more attribution studies. And now we've got some significant players in that space. So our role is to keep stealing share from existing advertisers' budgets, but also to bring new advertisers on the platform. And that's a great way to grow the business.

Speaker 5

All right. Thanks very much.

Speaker 2

You're welcome, Jim.

Operator

This concludes our question and answer session. I would like to turn the conference back over to Tom Lesinski for any closing remarks.

Speaker 2

Okay. Well, thank you for your questions and support of National CineMedia. Through our industry leading scale, NCM continues to be a leader in this overall premium video advertising marketplace. The past year really affirmed that movies are back and NCM continues to deliver these sought after audiences driving new and returning brands to our platform quarter after quarter. We have solid momentum coming out of 2023 and we're looking forward to the year ahead.

Speaker 2

So I want to thank the NCM team, the NCM Board for all their hard work and support, and I particularly thank our shareholders and advisors for their support and guidance over the past year. We appreciate you joining us on the call and look forward to seeing you all again at the movies. Thank you.

Operator

The conference has now concluded.

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