Rocky Brands Q1 2024 Earnings Call Transcript

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Provided by Quartr
April 30, 2024

There are 6 speakers on the call.

Operator

Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brands First Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen only mode. Following the presentation, we will conduct a question and answer session. Instructions will be provided at that time for you to queue for questions.

Operator

I would like to remind everyone that this conference call is being recorded. And we'll now turn the conference over to Brendan Frey of ICR. Please go ahead, sir.

Speaker 1

Thank you, and thanks to everyone joining us today. Before we begin, please note that today's session, including the Q and A period, may contain forward looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports filed with the Securities and Exchange Commission, including our 10 ks for the year ended December 31, 2023.

Speaker 1

I'll now turn the conference over to Jason Brooks, Chief Executive Officer of Rocky Brands. Jason?

Speaker 2

Thank you, Brendan. With me on today's call is Tom Robertson, our Chief Operating and Chief Financial Officer. After our prepared remarks, we will be happy to take any questions. We are pleased with our Q1 results as sales and earnings came in ahead of our expectations. Following the implementation of several cost saving initiatives throughout last year, we have reinvested a portion of the savings into additional advertising programs, which fueled stronger than anticipated growth and meaningful expensive leverage.

Speaker 2

I'll go into more detail about the drivers of our top line performance momentarily, but we are encouraged by the momentum we experienced across our business, highlighted by double digit gains for our Durango and our Extra Tough brands.

Operator

While the

Speaker 2

microeconomic outlook remains uncertain, we continue to be cautiously optimistic that the business is well positioned to generate enhanced profitability and increase shareholder value as 2024 unfolds. Before Tom covers the numbers, I'll spend a few minutes going through the Q1 sales performance by category and brand. In our wholesale channel, the majority of retailers have right sized their inventories and reorders are now more closely aligned with sell through, bringing greater stability to our sell in cadence to start 2024. While this has benefited the work, western and outdoor categories to different degrees based on partner inventory levels, we are pleased to see this start to return to normalcy across the industry. Our work category, which includes our Georgia, Rocky and Select styles under the muck and Extra Tough brands had several bright spots in the quarter.

Speaker 2

Georgia Boot delivered a single digit sales increase in the quarter, driven by strong demand for our legacy product and several new product launches. Last year selective price decreases on certain Georgia styles are resonating with consumers, leading to faster sell through. Importantly, Georgia sell through is now better translating to improved sell in leading to strong gains with both key accounts and online retail partners. In fact, we saw strong double digit growth this quarter with several of our large key accounts and the strong growth trajectory with online retail partners has advanced beyond what was established last year. As the industry backdrop improves, we expect Georgia growth to accelerate.

Speaker 2

While Rocky Work remained under some pressure early in the year, as key retail partners work through certain slower selling product, the business is improving and is now in a better position at retail to take receipt of the brand's best sellers. During Q1, we also shipped a new line of Rocky work boots that brings both a value and quality to the competitive work boot market. This new product line made in our own Dominican facility should provide both top line and margin contributions as we move through 2024. Shifting to our Rubber Work Group business, the Q1 was highlighted by starting the celebration of the Muck brand's 25th anniversary. To support this milestone event, we introduced a redesigned homepage in conjunction with the launch of an enhanced marketing campaign highlighting the Muck's heritage and influencer partnerships that are amplifying visibility.

Speaker 2

Interest in the legacy Muck product remains solid, especially in the U. S. Where brand sales were up mid single digits as our recent marketing efforts helped to accelerate demand as the Q1 progressed. Turning to our Western category, Durango delivered a very good first quarter lifted by strong bookings across key accounts and farm and ranch partners along with an acceleration of at once business. With moderate partner inventory levels, better than expected consumer demand for key Durango styles led to some brief and early stock outs.

Speaker 2

However, we moved quickly and we were able to fulfill orders late in the quarter and ship additional inventory of in demand product, which should lead to even higher turns for Durango going forward. This coupled with an improving wholesale climate and the addition of new distribution channels in late 2023 and early 2024 have positioned Durango to build upon its strong Q1 resorts. For Rocky Western, our focus in the Q1 was on improving inventory health and setting the business up for better full price selling later in the year. Sales were up low double digits, driven primarily by discounting of Overstock product, which key Western promotional retailers. At the same time, we've reduced SKU count and eliminated duplicate styles to better focus on Rocky Western line on its key demographic with more targeted product.

Speaker 2

Our outdoor category delivered solid growth with a very strong performance from Extra Tough, more than offsetting modest declines in Rocky and Muck. Demand for extra tough outdoor styles continue to build with healthy double digit growth in both our wholesale and direct e commerce channel. After helping our wholesale customers rebalance inventories last year, bookings and at once orders for key styles accelerated, leaving us chasing some inventory with higher than expected turns on a new spring item and legacy products. Looking ahead, we are focused on securing new bookings and filling in replenishment aggressively, while maintaining efforts to source sufficient inventory for Extra Tough. With respect to Rocky and Muck sales, we're pressured by a mild winter throughout challenged, casual styles like our Rocky Ridge top and Outback Hikers and the Muck gardening and dog walking boots and shoes have showed very positive results.

Speaker 2

Going forward, we are introducing new non hunting value driven products to the category that we believe will help improve sales. Lastly, in wholesale, commercial military sales were up meaningful in the Q1 as the team completed its last shipment under an elevated purchase agreement to a customer that supplies to the U. S. Army with footwear and other gear. Shifting to retail, each of our branded e commerce sites for Rocky, Georgia, Durango, Muck and Extra Tough posted strong traffic and sales increases this quarter with total channel sales up double digits compared to Q1 of 2023.

Speaker 2

We also utilized our websites to move some overstock inventory in the quarter, which was at a higher margin compared to the traditional discount wholesaler channel. Lastly, our reoccurring custom fit B2B Lehigh business was up over last year's Q1 as we had several account renewals and onboarded new accounts in the quarter. At the same time, companies refresh their budgets, increase subsidies and open employee eligibility to start the new year, paving the way for continued improvement as we progress through 2024. In addition to the discontinuation of some cruise line programs that offset our custom fit gains in Q1, I want to point out that we recently realigned our sales organization to improve our sales pipeline and provide greater continuation in account setup, rollout and implementation. While these changes disrupted sales as they were rolled out, we expect that positively impact the business in the future quarters.

Speaker 2

Before I turn the call over to Tom, I want to thank the entire Rocky team for a promising start to 2024. The moderation of partner inventory levels and subsequent return of wholesale demand is allowing the strong sell through and resilient consumer demand we've seen across the brand portfolio translate into better financial results. This improving industry dynamic, coupled with our continued focus on top line expansion, expense discipline and balance sheet improvement should provide a strong foundation for favorable results in the year ahead.

Speaker 3

I'll now turn the call over to Tom to cover the financial details. Tom? Thanks, Jason. As Jason discussed, we are optimistic about the start of 2024 as the diversity of our product categories and steady consumer demand for our brands has allowed us to adeptly navigate the current retail environment. Reported net sales for the net sales for the 1st quarter increased 2.2% year over year to $112,900,000 Excluding the Service Brand net sales from a year ago period, net sales increased 7.6% or 9.3% when you also factor in the Canadian distribution model change we made in late 2023.

Speaker 3

By segment, wholesale sales excluding the Service brand and the Canadian distribution model change were up 8 point 5% to $79,800,000 Retail sales increased 5% to $30,400,000 after factoring in the Canadian distribution model change. And contract manufacturing sales were $2,700,000 Turning to gross profit. For the Q1, gross profit was $44,100,000 or 39.1 percent of sales compared to $43,800,000 or 39.6 percent of sales in the same period last year. Gross margin in the Q1 of 2023 benefited from a net $1,300,000 tariff recovery. Minus the recovery, gross margins were up 70 basis points year over year driven by the divestiture of the Service brand, which carried lower gross margin than the rest of our product portfolio.

Speaker 3

Reported gross margins by segment were as follows: wholesale down 20 basis points to 36.4 percent retail flat at 48.7 percent and contract manufacturing up to 11.7% from 8.1%. Excluding the tariff recovery, wholesale margins were up 140 basis points. Operating expenses were $36,200,000 or 32 percent of net sales in the Q1 of 2024, compared to $39,600,000 or 35.9 percent of net sales last year. On an adjusted basis, operating expenses were $35,500,000 this year or 31.4 percent of net sales and $38,800,000 or 35.2 percent of net sales a year ago. The decrease in operating expenses was largely attributable to cost savings reviews and operational efficiencies achieved through strategic restructuring initiatives implemented in 2023 as well as lower freight expense in the current year.

Speaker 3

Income from operations was $8,000,000 or 7.1 percent of net sales compared to $4,200,000 or 3.8 percent of net sales in the year ago period. Adjusted operating income was 8,700,000 dollars or 7.7 percent of net sales compared with adjusted operating income of $4,900,000 or 4.5 percent of net sales a year ago. For the Q1 of this year, interest expense was $4,500,000 compared with $6,000,000 in the year ago period. The decrease reflects lower debt levels in the quarter compared with the Q1 of 2023. On a GAAP basis, we reported net income of $2,600,000 or $0.34 per diluted share compared with a net loss of $400,000 or 0 $0.05 per diluted share in the Q1 of 2023.

Speaker 3

Adjusted net income for the Q1 of 2024 was $3,100,000 or $0.41 per diluted share compared to adjusted net loss of $800,000 or $0.12 per diluted share a year ago. Turning to our balance sheet. At the end of the Q1, cash and cash equivalents stood at $3,100,000 and our total debt net of unamortized debt issuance costs totaled $156,000,000 a decrease of 29% since March 31 last year. As we announced yesterday, we signed an upsized, amended and extended ABL facility with Bank of America. The new facility, which amends and restates our existing revolving $175,000,000 credit facility and is comprised of a 1 $175,000,000 revolving credit facility and a $50,000,000 term facility.

Speaker 3

We utilized a portion of the proceeds from the refinancing to retire our existing senior secured term loan facility with TCW Asset Management. We project these transactions will generate interest savings of $2,900,000 over the remainder of 20 20 4, offset

Speaker 4

by

Speaker 3

fees and amortization associated with the retirement of the senior secured term loan facility of approximately $2,600,000 Starting in 2025, these transactions are expected to generate a combined annualized savings of approximately $4,400,000 Inventories at the end of the Q1 were $165,100,000 down 26.3 percent compared to $224,100,000 a year ago and up 2.4% compared to $169,200,000 at the end of 2023. With respect to our outlook, based on the 1st quarter performance, we now expect revenue to be towards the high end of our range $450,000,000 to $460,000,000 We still expect margin to remain consistent or to see slight improvements from the 38.9 percent adjusted gross margins we delivered in 2023, partially offset by SG and A deleverage due to investments in marketing of our brands as well as performance based compensation. Finally, the additional $2,900,000 in savings from the combined refinancing transactions, we now expect 2024 adjusted interest expense to be down approximately $7,900,000 from 2023 versus our prior guidance of approximately $5,000,000 That concludes our prepared remarks. Operator, we are now ready for questions.

Operator

Thank you very much. Ladies and gentlemen, we will be conducting a question and answer session now. Our first question is from Jonathan Komp of Baird. Please go ahead.

Speaker 4

Yes. Hi, good afternoon. Thank you. Hey, Jonathan. My question Tom.

Speaker 4

Hey, guys. Tom, first question, if I could follow-up just on the guidance commentary. If you look at the underlying growth rate you highlighted, I think in the press release, you indicated up 7% excluding the non comparable revenue last year. And the guidance for the year now is at the higher end of 450 to 460, which would be I think 4% underlying growth. So any color as you look ahead, if there's something in the Q1 that was unsustainable or what you're building into the outlook in terms of the moderated pace of underlying growth for the year?

Speaker 3

Yes. Hey, John. Thanks for the question. I think as we look at Q1, there were a couple of opportunities that we took advantage of from a close which is why our margins probably came in slightly under where we had internally forecasted them. And so I think some of those sales were certainly incremental.

Speaker 3

Those opportunities arise in the future. We'll continue to take advantage of those to convert inventory to cash, but we don't necessarily bake into our model. And I think this is all overall just kind of a sense of being cautious here about the future and what it holds for the rest of the year. But we feel good about the higher end of that range that we guided to.

Speaker 2

Yes, I would just add, John, that with the election year, election years always seem to be an odd year. So depending on where that kind of ends up as the year goes through, I think we're just being cautious and that was one other reason why. Yes. One other thing that

Speaker 3

jumped in my mind too, John, is that Jason called out in his remarks that we were at the end of a contract for our commercial military product. And so we see that if there's another opportunity, we'll certainly bid on them and try to win those. But that's something that we won't see or we don't have planned in the next three quarters.

Speaker 4

That's really helpful. And if I could follow-up on the wholesale performance, is there any way to talk maybe across maybe there's differences across brands or segments or categories, but how would you characterize the Q1 performance as it relates to underlying consumer demand, any changes that you're seeing in sort of the sell through indications versus really sort of a catch up in the sell in versus the sell through and how should we think about those dynamics going forward?

Speaker 2

Yes, that's a great question, John. I think it's something that we continue to evaluate, right? We I think we talked about this on the last earnings call. We have data that we gather from some of our retail partners about their sell through. And in particular, in the Durango brand and the Extra Tough brand, we're seeing really great sell through.

Speaker 2

So the sell in then to the retailer is being positive. The work category is probably the one area, right, and that touches Georgia and Rocky. It might even touch Durango a little bit, but it's a phenomenon as Western just seems to be a little more hot right now. And then the Muck brand as well. So from a work standpoint, sell through at retail is not as good.

Speaker 2

And so I think that's why we're seeing the sell in not quite as hot. And then the worst category is the outdoor hunting category. And that really just took the weather was bad and hopefully we'll see some stronger weather patterns come this year and be able to pick some up there. But I think that covers and hopefully answers your question.

Speaker 3

Yes. I think the only other call out there that I have is that a meaningful increase that we saw kind of across the board was with key accounts. So key accounts performed very well for us and started to buy back in. And as Jason alluded to earlier, more of that normal cadence. And so we're starting to see more normalized behavior, which is good for Q1 and hopefully the rest of the year.

Speaker 4

Okay. And can you remind me, have you given a rough split how much your business is key account oriented versus non key accounts?

Speaker 3

We have not shared that John before and we'll probably keep that one to ourselves for now.

Speaker 4

Okay. Makes sense. Last two just modeling questions. Tom, any color Q2 revenue, should we expect it to be the low point? And I think you're cycling a fair amount of non comparable business yet.

Speaker 4

So any color there you can offer? And then SG and A, I know you're still talking to deleverage for the year after achieving pretty big pretty meaningful leverage in the Q1. So how should we think about the quarterly progression on the SG and A spend? Thanks again.

Speaker 3

Yes. So from a top line perspective, yes, we have Q2 being our low point for the year. And then obviously accelerating in 3rd Q4, which are typically our strongest quarters. We have the 4th quarter, given what we've seen in the e commerce space as our largest quarter for 2024. As the SG and A spend relates, I think that you will see kind of a low point from an SG and A spend in the second quarter as well.

Speaker 3

You'll see a lot of those investments that we've talked about, a lot of that being digital spend. You'll see that when we hit our peak season in Q3 and in Q4 as well. I think we talked about a slight deleverage with a slightly increased SG and A spend in 2024. One thing I just wanted to make sure we got across on the call is that we are protecting we're trying to protect our operating income comparability to the prior year. And so as we see what happens with sales throughout the rest of the year, we'll adjust our plan and we've learned how to flex that muscle like we did last year and we can pull back on discretionary spend to help protect that operating income for 2024.

Speaker 4

Okay. Thanks again.

Speaker 3

Thanks, Shyam.

Operator

Thank you very much. The next question is from Janine Stitcher of BTIG. Please go ahead.

Speaker 5

Hey, thanks. A couple for me. First on the it sounds like you took some of the cost savings and redirected that into higher advertising spend. Can you just talk a little bit more about that? From our standpoint, it seemed like some of the upside or most of the upside was on the wholesale side versus the retail side of the business.

Speaker 5

I just want to understand if this is something that impacts both channels or how to think about where the benefit is there?

Speaker 2

Yes. So I'll start, Tom probably will add on. Thanks for the question. It is more of a wholesale play. And for us, it's really about just staying in front of the consumers.

Speaker 2

We want to make sure that the consumers are aware of our brands, are aware of our new products that we're introducing and continuing to drive that business to our retail partners and also drive them to our own websites, where obviously we make a little bit better margin. But we feel like we have to continue to drive the brands and support the brands. So investing back in them is important. And it really focuses mainly on wholesale. We do a little bit from a retail standpoint from the dotcoms, but not the budget that we did for Lehigh has really stayed about the same.

Speaker 5

Okay, great. And then it sounds like you were chasing in Extra Tough and Durango, you were able to fill some of those with at once orders, But is there any of that that spilled over into Q2? And then I guess bigger picture, how is the fact that you're seeing out of and having to chase, is that encouraging your wholesale partners to place orders earlier? I just had to think about that dynamic of at once for subprime orders.

Speaker 3

Yes. I'll take this one and Jason can certainly add in. I think that there was maybe a slight spillover, but not much into Q2, particularly proud of the team for getting all the inventory here and getting it turned around towards the end of the quarter. So we saw phenomenal churn of that inventory in March. So very proud of the team for that.

Speaker 3

I think what we're seeing is we're stepping on the gas pedal. Our in transit inventory is up, particularly on the styles that we're chasing. And yes, you're dead right. We are counting every account to book it if they want it. I think if you think about what's happened with your supply chain over the last few years with the everything pulling back on inventory particularly in Asia over the last year or 18 months.

Speaker 3

Getting these factories back up, getting them restaffed to production levels from 2 years ago is taking a little bit more time. So we're trying to particularly for the Muck core styles of the tour boot and the extra tough and the Durango product, we're trying to get people to book that as aggressively as they can for fall before our busy season.

Speaker 5

Perfect. Thanks so much.

Speaker 2

Thank you.

Operator

Thank you very much. Ladies and gentlemen, we have no further questions in the queue. And I would like to turn the call back to Jason Brooks for some closing remarks.

Speaker 2

Great. Thank you very much. Just want to again reiterate Tom and I's appreciation to the Rocky team. We are excited about Q1 and 2024 and how we've executed in the first 3 months of the year. And we look forward to finishing strong and we thank our investors for their commitment.

Speaker 3

And thank you all so much.

Operator

Thank you very much, sir. Ladies and gentlemen, that then concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.

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