BRC Q1 2024 Earnings Call Transcript

Quartr
Provided by Quartr
May 9, 2024

There are 6 speakers on the call.

Operator

Greetings, and welcome to the Black Rifle Coffee Company First Quarter 2024 Earnings Call. At this time, all participants are in a listen only mode. A brief question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Tanner Doss, Vice President of Investor Relations.

Operator

Thank you, Tanner. You may begin.

Speaker 1

Good morning, everyone. Thank you for joining Black Rifle Coffee Company's conference call to discuss our Q1 2024 financial results, which were released yesterday and can be found on our website at ir. Blackriflecoffee.com. Before we start, I'd like to remind you of the company's Safe Harbor language, which I'm sure you are all familiar with. On today's call, management may make forward looking statements, including guidance and underlying assumptions.

Speaker 1

Forward looking statements are based on expectations that involve risks and uncertainties that could cause actual results to differ materially. For a further discussion of risks related to our business, please see our previous filings with the SEC. This call will also contain non GAAP financial measures such as adjusted EBITDA. Whenever we refer to EBITDA in our comments, we are referring to adjusted EBITDA unless otherwise noted. Reconciliations of these non GAAP measures to the most comparable GAAP measures are included in the earnings release furnished to the SEC.

Speaker 1

They're also available on our investor website. Now if you could please turn to Slide 4 in the presentation we provided on our Investor Relations website. I would now like to turn the call over to Chris Monsieurowski, CEO of Black Rifle Coffee Company. Mons?

Speaker 2

Thanks, Tanner, and good morning, everyone. Joining me today is Evan Hayfer, our Founder and Executive Chairman and Steve Coudennessey, our Chief Financial Officer. We've provided a presentation that we will refer to throughout the call, which you can find on our investor website. Please turn to Slide 4. In our last meeting, we discussed the importance of holistic management of our business.

Speaker 2

We have already demonstrated we have a phenomenal consumer brand and mission, driving fantastic growth and industry leading loyalty. Over the past 9 months, the management team and I have challenged our organization to build a profitable business as well. While continuing our industry leading growth, we have stretched our team and resources to deliver core margin and expense control. I am proud to say we are succeeding. I could not be prouder of our organization.

Speaker 2

In Q1, we delivered record margin, profitability and cash flow, all while continuing to achieve industry leading growth. After 23 years in the CPG business, it has not lost on me the difficulty of what the team is doing, but their dedication goes beyond any other colleagues I've had the chance to lead. Our dedication to the Black Rifle mission drives us every day and we are certain that the focus on our serving our community will continue to drive success. On top of our core business achievements, we are also excited to announce our partnership with Keurig Doctor Pepper. Partnering with an iconic company like KDP is a testament to our team's efforts and the growing impact of our brand throughout the beverage industry.

Speaker 2

As was announced a few weeks back, we've entered into a long term agreement for manufacturing and licensing of our single serve pods with KDP. We are well on our way to becoming a best in class CPG brand and this partnership will not only accelerate our growth across our current portfolio, but also give us the ability to innovate within the CPG sector through access to new channels we are currently not serving. In turn, the success and profitability of our business allows us to continue to drive the mission of supporting veterans, active duty military, first responders and their families. I will now discuss the trends across our business units in greater detail. Steve will then review our financial performance before turning the call over for the question and answer session.

Speaker 2

For the Q1, we have performed strongly against our key metrics. Net revenue was up 18% compared to the prior year, driven by rapid growth within our wholesale business, which was up 51%. We continue to set profitability records with adjusted EBITDA improving to $14,100,000 14% of revenue, a remarkable inflection over last year. This material increase in profitability is the result of our significant wholesale growth in the operating leverage that results from it as well as our continued focus on lowering operational expenses. Steve will discuss in more detail in a moment.

Speaker 2

Turning to our channel highlights, please flip to Slide 6. As mentioned earlier, we grew 51% in FDM market. Based on this success, we will continue to leverage the rollout of coffee and K Cups to the broader market. We added 3 additional partners in Q1, bringing the total 26 and expect to increase significantly through the end of the year. Our ACV is currently up to 38%.

Speaker 2

And as we have said before, we believe we will be fully deployed in FDM by the end of 2025. As others have commented during the earnings season, we believe our FDM business is being positively impacted by consumers migrating from drinking coffee out of home to in home, especially in the premium coffee space. This is a trend we started seeing last year and believe is continuing, which has helped us become one of the fastest growing premium coffee companies in America. Please turn to Slide 7. In addition to expanding within the vast FDM channel, the partnership with KDP also allows us to enter exclusive channels such as food service.

Speaker 2

Further, we will shortly be available on keurig.com, which will continue to expand our brand awareness as we are exposed to a broader customer base. Turning to our RTD business on Slide 8. We continue to outpace the RTD industry by 3 times the category growth and we expect the spring reset season to continue that trend. Over the last year, we have been very focused on improving the product margin of our RTD business. I am thrilled with the progress our team has made and we are beginning to reap the benefits of all the hard work they've done.

Speaker 2

First, we've made strides in optimizing our RTD supply chain. Most notably, we reduced our manufacturers from 4 to 1, focusing our business on the highest quality and lowest cost provider. 2nd, as we've mentioned in the past, we've addressed our excess finished goods inventory through barter transactions. We will continue to minimize excess inventory risk through sharp business planning and a focus on our core high velocity SKUs. 3rd, our logistics team has done an incredible job centralizing our warehouse network down to 2 main hubs versus 7 last year.

Speaker 2

Finally, and most importantly, we continue to improve our distribution network to ensure that we are working with the best distributors in a given region that can meet increasing consumer demand. These changes, among many others, equate to impressive improvements to our RTD product margins, improving 540 basis points quarter over quarter with additional improvements phasing in through the rest of the year. Moving to Slide 9, which walks through our DTC channel. We have made many enhancements to our website at the start of the year and there are early indicators that the improvements are paying off, particularly in our subscription business. As part of the migration, we cleaned up our subscriber list, which resulted in consolidating some accounts.

Speaker 2

So from a high level, there appears to be a drop off in subscribers. With the new site features that optimize the subscription experience, we're seeing that new subscribers average order value increased 17% relative to our past experience. These results are encouraging and we believe we will see the DTC business stabilize this year as a result. Turn to Slide 10. As highlighted last quarter, we remain on a tactical pause within our outpost business.

Speaker 2

We are taking advantage of this capital investment pause on outposts to sharpen our strategic plans. As part of the improvements in unit economics, we're scouring and optimizing all contracts and opportunities for operational efficiency, especially in the stores that are not meeting our high internal return thresholds. Ultimately, this exercise will position us to rapidly scale beyond 2025. As promised, we expect to give investors a longer term view of our outpost strategy by the end of the year. Moving on to Slide 11.

Speaker 2

As always, all of our efforts culminate in our mission. More than ever, Americans demand that our brands they buy stand for something. And at Black Rifle, we stand for those who serve and have served. On our last call, I mentioned that Evan was in Florida training for a founder led initiative to commemorate the 80th anniversary of D Day and we're getting closer to that June 6th date. To commemorate the bravery of the 100 of thousands of soldiers, sailors, airmen and Marines, we are developing a custom long form content to highlight the harrowing experience of each service told through the stories of survivors of the battle.

Speaker 2

On top of this, our founders and friends from various military communities will commemorate this event with an era appropriate honorary jump over the hallowed battlefields. This event will allow BRCC to embody our core values of remembrance and respect. We will commemorate this historic event not only by honoring the sacrifices made by the brave individuals who served, but also by reaffirming our commitment to preserving and sharing stories of courage and perseverance. We hope to connect with our audience on a deeper level and foster a sense of shared purpose and solidarity within our community. Now turning to our financial results, Steve?

Speaker 3

Thank you, Mans. Please turn to Slide 13. In Q1, our focus on operational excellence continued to pay off as we saw profitability really gain momentum. Our team's dedication to the strategic initiatives that we kicked off last year has propelled us forward, particularly in the productivity initiatives benefiting freight and logistics. Supply chain efficiencies added 3 30 basis points to our gross margin quarter over quarter.

Speaker 3

We also benefited from pricing and mix shifts towards high end margin FDM business, adding 2 50 basis points from last quarter. With these gross margin improvements, we achieved our long range gross margin goal of 40% plus this quarter, a few quarters before I expected we would. Below the line, we saw SG and A improvements from last year's cost initiatives of reducing reliance on external consultants and aligning our headcount to reflect the shift in the business towards the FDM channel. With that, SG and A dropped to 38.9 percent of revenue this quarter compared to 53.6% just a year ago. Turning to Slide 14.

Speaker 3

Top line growth of 18% was driven by substantial growth in our wholesale business, primarily from FDM. It's worth noting that we made a change to the terms and conditions of our loyalty program in Q1 to align with best practices and provide more predictability in our financials. This change resulted in $3,400,000 of additional revenue in the quarter as we reduced our reserve. This event increased our DTC revenue in the quarter, but also fell straight through to the gross margin, boosting our gross margin by 2%. That said, even without the boost from the loyalty program, our gross margin still exceeded our 40% goal.

Speaker 3

Shifting to overall profitability, we've reached a significant milestone. Net income was positive for the first time at $1,900,000 and adjusted EBITDA increased to $14,100,000 up from a loss of $5,200,000 a year ago. Turning to Slide 16. With our performance in Q1, we are increasing our guidance forecast. While we are maintaining our revenue targets of $430,000,000 to $460,000,000 we expect to be at the top end of our gross margin range of 37% to 40%.

Speaker 3

Additionally, we are increasing our full year EBITDA range to $32,000,000 to $42,000,000 up from $27,000,000 to $40,000,000 With respect to cash, we still expect 80% free cash flow conversion. Although we are not providing quarterly guidance, it's worth noting that while we are super proud of the quarter's profitability and expect strong levels of profitability in the remainder of the year, there are some benefits in Q1 that may not repeat in Q2 that you should consider as you build your models. We do not expect another loyalty reserve release. Our compensation increases kick in Q2. And lastly, given our focus on profitable revenue growth, we expect advertising and marketing expense to ramp up a bit in the next three quarters.

Speaker 3

Consequently, we expect lower EBITDA in Q2 as compared to Q1, but then we expect to see EBITDA ramping in Q3 and Q4. In summary, this was an exceptionally strong quarter for the company. 3 quarters ago, we indicated that our business was at an inflection point and our consistently improving results are proving that to be true as we continue to see sequential revenue and profitability growth. This performance in turn converts to cash flow, which opens new opportunities for reinvesting in the business and fulfilling our mission of serving our shareholders and the veteran and first responder communities. With that, I'll pass the call to the operator for the Q and A session.

Operator

Thank you. We'll now be conducting a question and answer Our first question is from Michael Baker with D. A. Davidson. Please proceed with your question.

Speaker 4

Okay, great quarter guys. I wanted to dig into the FDM business, wholesale business a little bit more. Where is the growth what are the biggest drivers to growth? Is it adding new retail partners? Is it increasing doors within those partners?

Speaker 4

Is it increasing shelf space within those doors? Is it all the above? And then maybe as part of that, could you remind us how much Walmart was as a percent of your FDM business in 2023? And what the expectation is that going forward as you diversify away from that customer? Thanks.

Speaker 2

Yes. Thanks, Michael. Let me address it. I can let others kind of build. I think taking the first piece of your question, where did the different pieces of FDM growth come from?

Speaker 2

All three of the areas that you outlined all drove reasonably significant growth. I think we talked last time a lot about store expansion and new customer expansion. That played a key role. We did add 3 new banners during the quarter. There's quite a bit more coming in the back half of the year to be clear, but we did get incremental distribution through those banners coming on and we sit at a 38 ACV now.

Speaker 2

On top of that, within existing, so we talked last time about Albertsons being in all banners, but we continue to expand stores within their footprint as an example. Obviously, that's a very large customer with many banners across the country. So as we continue to have success, we do continue to add distribution within that, albeit smaller obviously increased than when you're talking about actually bringing a new banner altogether. And then the final piece, which I'm probably the most excited about is, if you look at Walmart, as you called out, we've been in full distribution at Walmart, as you know, now well over a year. So we've lapped kind of that initial distribution and yet we continue to see very strong growth.

Speaker 2

We're very happy about that. So we continue to take share. And with that, I think you mentioned are we expanding shelf space? Only within the reset windows, but you may recall us talking about last September, we did add significant items on shelf. So we felt good about that and of course reaping the advantages of that right now.

Speaker 2

And then your final piece around the percentages of the business. I mean, a huge percentage of the business overall from an FDM standpoint last year because we were just beginning expansion, so 90 plus. And then as we get towards the end of this year, we did mention last time that our rough guidance on that is that we would expect it to be closer to 50% or 60%. As we go into 25%, we've said we want to be in full FDM distribution. That number will probably end up closer to 40%, which is closer to their representation of what role they play in the overall coffee category.

Speaker 2

So to be clear, one of the great things about a partnership with Walmart is they're really big in coffee. They're really good at selling it and we love the fact that we started with them and they'll while we will continue to change the percentage, they will continue to be our number one customer.

Speaker 4

Understood. Appreciate it. I'll pass it on to somebody else.

Speaker 3

Thank

Operator

you. Thank you. Our next question is from George Kelly with ROTH Capital Partners. Please proceed with your question. Hey, everybody.

Operator

Thanks for taking my questions. Maybe if we could start with a question about your growth. If we look at growth over the medium term in your FDM and RTD businesses, I'm curious, I'm not looking for specific guidance, but what is sort of a reasonable growth rate to assume in both? If I'm not sure if you could just provide kind of context just about how you're thinking about medium term growth in both of those?

Speaker 3

Well, we're not going to guide specifically, George, but I think that you can kind of do some math on your own relative. I mean, the growth this year is all coming from the FDM market or in the wholesale market which includes both. We've talked about our ACV goals relative to So we expect to be fully deployed by the end of 2025. And I think you can see somewhat of a normal dispersion map of that increase over that year and three quarters time period. And then relative to RTD, we're spending our time refining our distribution network.

Speaker 3

We did some consolidations this quarter and changed a couple of distributors in Colorado and California. So we're getting more efficient with our existing distributor network, but we also have plans to work to expand that either by growing our own distributor network or partnering. So that is a little bit more binary because of that. But we do plan to come back towards the end of the year with a longer range plan that will not only include more details on these two pieces of wholesale, but also our longer term plans relative to retail as well.

Operator

Understood. You're saying that that's something you plan to release publicly later this year?

Speaker 3

Yes. And that has to do with really refining our tactical pause. We'll be using the tactical pause to really refine our strategy in retail because it is something that will fuel our longer range plans even more so than core FDM because we expect to be fully deployed in core FDM by the end of next year.

Operator

Okay. And then two quick modeling questions. Curious if you could provide your Walmart share? And then secondly on the loyalty accounting change that you mentioned Steve, is there any kind of EBITDA impact on that or do you back that out of EBITDA?

Speaker 3

On the latter one, it was which accounting change, sorry?

Operator

You mentioned that loyalty program the 1Q

Speaker 3

Oh, no. It's in EBITDA. It was recognized into revenue and flowed straight to the bottom line.

Operator

Okay.

Speaker 2

And then on your Walmart question, we grew we grew we're continuing to grow 24% and our share is at 4.3% right now.

Operator

Okay. Thank you.

Speaker 3

Thanks, George.

Operator

Our next question is from Matt McGinley with Needham and Company. Please proceed with your question.

Speaker 5

Thank you. You had a fantastic quarter for gross margin improvement, but you kept the full year guidance the same at 37% to 40% despite generating 43% gross margin in the Q1. I know you called out that DTC revenue release is a 2 point benefit that goes away, but I think you also get some benefit from your partner transactions. But I'm just wondering like what else goes away that was a benefit or is there some change in mix that then pushes your gross margin to the lower end of that or to below what you clearly did in the Q1?

Speaker 3

Thanks, Matt. Well, we guided to the upper end of that 37 to 40 range. Right now we've seen 1 quarter above 40. We got there quicker. I would say most of all with that and quite frankly our adjusted EBITDA guidance of 32% to 42%, we're being cautious.

Speaker 3

We've had a great quarter. We've really tightened the business efficiency over the last 6, 7 months relative to a year ago. We're really running quite efficiently on a number of metrics. However, we recognize that we need to invest back in the business and that's going to take effort particularly on the bottom line. This probably doesn't completely directed at your gross margin question, but we're being super cautious to make sure that we can constantly do what we say we're going to do and exceed expectations.

Operator

I think just to

Speaker 2

build on Steve's point a little bit to illustrate kind of how that might play out. I mean I think we had some good detail in some of the presentation slides that we released on the margin improvement that we put in place. There are, as we called out, some one time occurrences. Steve was very clear about that. There's also a lot of most of it is driven by clear fundamental changes in the business and we're really pleased about that.

Speaker 2

To Steve's point, we need to see that play out, but a lot of the decisions that we've been able to make on the RTD business and consolidating our supply chain, our planning, you may recall even 3, 4 quarters ago, we talked about putting significantly better planning resources in place for inventory control, but that's also led to the ability to drive cost out of the supply chain. Those things are obviously real. And as far as how that plays out in the total P and L, what that does is it gives us great opportunity. So now as we take on new customer distribution, which we've talked about obviously quite a bit already, we have additional investment we can make there. We're still not going to be driving heavy price promotion.

Speaker 2

That's not what we are. We're a super premium business, but there are many other investments we can make with customers in order to be able to really get the brand off to a great start. And again, for that reason, we just want to make sure that we're building a little bit of conservatism into what that looks like.

Speaker 5

Got it. And for the what will the Keurig Doctor Pepper partnership provide you that your current co packers can't deliver on? You noted that that will take some time for that to show up, but I guess what channel does that give you access to and how does that accelerate the top line over time and provide for operating efficiencies?

Speaker 2

Yes, there's really I think 3 great advantages to doing this. I mean the first is just it's

Speaker 4

they're the best in

Speaker 2

the business. There's no other way to cut it. They're the ones that invented this technology. Their ability to produce at the highest quality levels consistently and put the very best product on shelf astounding. They blew us away with that.

Speaker 2

And we agreed that for a super premium brand like Black Rifle, not that we aren't proud of the other pods we've distributed historically, but this puts us at an even higher level. The second piece is it gives us some great efficiency. I won't go into all the details of that. But as I talked about, the ability to consolidate down our supply chain, keep things simpler, being able to have 1 scaled manufacturer like that, that has such incredible capabilities across the market from a distribution standpoint, etcetera, helps as well. And then the third, you call out in the beginning is the ability to actually drive incremental sales.

Speaker 2

So, yes, there are a lot of opportunities. I don't necessarily want to pin down any specific one because we're still in the process of building that plan out with current Doctor Pepper, but it gives us access to all of the areas that you would find their products, right. So when you think about hotels, office, some of the channels or customers maybe that we don't want to have to build our own sales force against, they can help us with club. And then there we also mentioned this I mentioned this earlier, their website, they have done a fantastic job of building a coffee business on keurig.com, gives us access to that as well.

Speaker 5

Got it.

Operator

Okay. Thank you very much.

Speaker 3

Thanks, Matt. You're welcome.

Operator

Thank you. There are no further questions in the queue. I would like to hand the call back over to Chris Monzilewski for any closing comments.

Speaker 2

Yes. So I'll close the call the way that I traditionally like to do it. I think this quarter is I guess maybe the most important quarter of the year for us in a lot of ways as we end this quarter. We come up against Memorial Day, which is a period that we hold sacred at Black Rifle. I'll just end the call by calling out, you'll notice that that is a holiday that we will not promote.

Speaker 2

We will not do anything. We believe that is something that should only be a day of remembrance. So I guess, since I won't have a chance to talk to all of you on Memorial Day, I'll just call out now that everybody please reflect on that weekend. Certainly for us here, 60% veteran workforce. We all know a lot of people who have lost their lives over the years in combat in the military.

Speaker 2

So that's what we will be focusing on that weekend. But other than that, we're going to continue to press our resources towards the improvements that we've been putting in the business and we're thrilled with the progress we've made.

Speaker 4

Thank you.

Operator

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.

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