Super League Enterprise Q2 2024 Earnings Report $1.91 +0.04 (+2.14%) As of 03:58 PM Eastern Earnings HistoryForecast MEI Pharma EPS ResultsActual EPS-$0.60Consensus EPS -$0.62Beat/MissBeat by +$0.02One Year Ago EPSN/AMEI Pharma Revenue ResultsActual Revenue$4.12 millionExpected Revenue$5.41 millionBeat/MissMissed by -$1.29 millionYoY Revenue GrowthN/AMEI Pharma Announcement DetailsQuarterQ2 2024Date8/14/2024TimeN/AConference Call DateWednesday, August 14, 2024Conference Call Time5:00PM ETUpcoming EarningsMEI Pharma's Q3 2025 earnings is scheduled for Thursday, May 8, 2025, with a conference call scheduled on Tuesday, May 13, 2025 at 4:00 PM ET. Check back for transcripts, audio, and key financial metrics as they become available.Conference Call ResourcesConference Call AudioConference Call TranscriptPress Release (8-K)Quarterly Report (10-Q)Earnings HistoryMEIP ProfilePowered by MEI Pharma Q2 2024 Earnings Call TranscriptProvided by QuartrAugust 14, 2024 ShareLink copied to clipboard.There are 5 speakers on the call. Operator00:00:00Greetings and welcome to the Super League Second Quarter 2024 Conference Call. Please note this conference is being recorded. Before we begin, I would like to caution listeners that comments made by management during this call may include forward looking statements within the meaning of applicable securities laws. These statements involve material risks and uncertainties and actual results could differ from those projected in any forward looking statements due to numerous factors. For a description of these risks and uncertainties, please see Super League's financial statements and MD and A for the Q2 2024 ended June 30, 2024 available on EDGAR. Operator00:00:42Important qualifications regarding forward looking statements are also contained in Super League's earnings release distributed earlier this afternoon and also available on EDGAR. Furthermore, the content of this conference call contains time sensitive information accurate only as of today, August 14, 2024. Super League undertakes no obligation to revise or otherwise update any statements to reflect events or circumstances after the date of this call. I'll now play a short video before I turn the conference over to Anhann, Chief Executive Officer. Speaker 100:01:53Well, good afternoon, everyone. I'm delighted to report on Super League's 2nd quarter financial results and provide an update on our company's continued operational progress. During the quarter, we continued on our mission to redefine the gaming industry as a media channel for global brands through our innovative technology, capabilities and products. Our leadership position earned through the work we have done to date allows us to further grow our competitive moat with extensive barriers to entry. Through a variety of collaborations with major global brands, IP owners and talent, we launched multiple captivating immersive experiences with tremendous results that verify our ongoing momentum and driving 3 d engagement on platforms where the massive Generation Z and Alpha audiences already live. Speaker 100:02:39We continue to believe in the unstoppable secular shift in digital advertising towards 3 d immersion. Immersive engagement allows brands to speak to young consumers in a highly customized and personalized way and it performs, offering a 252 percent higher engagement rate and a 40% higher conversion rate. This is a transformational time that we're all living in, in the way that content is created and consumed, and it requires a new imperative for the C suite to think differently about how they engage with the next generation. While it is new terrain, it offers an exciting opportunity for brands to create deeper affinity and ultimately conversion for a greater share of consumers' wallets. As you've heard me say before, the average Roblox user spends an astounding 156 minutes a day on the platform, as compared to 95 average daily minutes on TikTok. Speaker 100:03:34These young consumers expect to meet brands first in digital environments and feel as strongly about their digital identity as they do their physical identity. Currently, 75% of Gen Z spend money on virtual in game items. And some in the industry believe that by 2,030, this next generation will have 30% of their total wardrobe be in the shape of digital clothing for their digital selves. Being in a nascent rapidly changing industry, it is a requirement that we learn and iterate quickly. As we continue to evolve the trajectory of the company, this is our office and makes us stronger against competition and stickier with our customers. Speaker 100:04:14And it speaks to our creative, collaborative and competitive spirit that is really at Super League's core. Super League is 1st and foremost a product and technology company with currently more than 10,000 experiences in our Roblox network alone that currently reach approximately 160,000,000 monthly unique players. Now that's real scale. This is what separates us from the pack. We are not merely an ad agency or a game development studio. Speaker 100:04:44Our approach to prioritization is how we scale our pipeline and grow our margin profile. When we build an immersive experience, we create a 3 d model of key building blocks. These reusable elements collapse our development pipelines. They lower the cost of entry for new brands looking to enter these pioneering marketing channels, and they do allow us again to improve our margin profile. Super League pop ups, repeatable drag and drop elements of our custom experiences, which are deployed throughout our software are officially in market and can be easily reskinned for a wide berth of brands and IP owners. Speaker 100:05:23This leads to faster brand adoption and depth in key verticals like music, fashion, QSR, automotive and more. As well, we create beautiful experiences and are increasingly being asked to build dedicated worlds that are more persistent in nature. So what did you think about the opening Olympics video? Pretty amazing, right? Since our acquisition of Mellon Studios last year, we've seen our dedicated build revenues increased by 3 times. Speaker 100:05:52And with a product mindset, we can build vast, exciting, dedicated worlds faster as well. And we don't stop there, as we have proven success at driving real life commerce on behalf of our leading edge for us. We think about our brands P and L, not just trying to grab a portion of their end year marketing spend. As we transition now to Q2 results, we have seen some macroeconomic factors continue to provide an overhang, namely prolonged inflation, resulting in softening of consumer spend and some ad sales. We were thrilled to see the positive inflation hit this morning and we hope this is an entry point for interest rate reductions and an opportunity for small cap stocks to begin to have their moment once again, a moment we've all been patiently waiting for, as have all of you on the call. Speaker 100:06:42While our top line revenues were flat sequentially, we did see approximately $1,800,000 in expected revenues that were deferred due to delayed advertiser launch dates. And we continue to win big signature programs, some of which offering recurring revenues beyond the immersive experience build and launch. Going back to our prioritization approach, we are starting to see the impact on our forward percent margins on most programs with lower margin proposals accepted by exception only when they're offering a greater longer term strategic benefit to the company, such as subsequent repeat business or perhaps a proof point for a new vertical that we're chasing. The more repeatable products we sell, the more the margins climb, making pop ups and other product innovation essential. We continue to apply a laser focus on our P and L as we aim to achieve our 1st profitable quarter in Q4 of this year. Speaker 100:07:44And we continue to positively test the capacity of the organization as a core lever to profitability and scale. We currently operate with approximately 15% less in headcount than we had last year, which has contributed to a 25% and 23% decrease in our Q2 pro form a operating expenses and operating losses, respectively. Again, to reiterate, a 25% decrease in our Q2 pro form a operating expenses relative to same quarter prior year and a 23% decrease in our operating losses relative to same quarter prior year. We are off to a strong start for Q3 and expect to be able to deliver a large amount of revenues in the second half of the year and do that inside of our current cost structure. 2nd quarter 2024 top line highlights included revenues associated with immersive experiences for global brands such as the International Olympic Committee, Visa, Maybelline, Klairs, Skechers, Google and Universal Pictures. Speaker 100:08:51A fun one to highlight is the work we kicked off with Google, experiences to help youth learn more about Internet literacy and digital privacy. That's right, gamified education. And this program speaks to another important signal. With our proven expertise in the space, we were able to pitch and win this business within a 24 hour period. Chasing 6 and 7 figure deals has become our new normal. Speaker 100:09:16We continue to see strong repeat opportunities with the likes of Craft, Iheart, Samsung, Sony, Universal, Ubisoft and the FDA, as well as seeing new brands enter the space. The FDA program is a fun one to highlight, because it's another signature opportunity to really do good beyond just gameplay. That specific campaign is raising anti vaping awareness amongst youth. If we look at our current pipeline, it features 51 repeat customers and 68 new brand entrants. As we anticipate the larger deal trend to continue, we can quickly scale our revenue with fewer brand partners that are committed to the larger and longer term engagements. Speaker 100:10:01Our strategy begins with creating a brand's short term experience, and then we leverage that engagement into more persistent programs, offering them a way to enter into this new immersive marketing channel. This is a well recognized persistent strategy used already by brands today on traditional social media channels like Instagram and Facebook. They don't pop in here and there for a month or a week at a time. They have a consistent strategy. And that's the corner that we're starting to turn with more and more of these repeat brands that we've been engaging with. Speaker 100:10:33We expect larger deal sizes with more predictable longer term revenue that over time should offer stable cash flow for the company and ultimately drive shareholder value. As we grow and deliver on these larger programs, it verifies our unique position as a one stop shop and enterprise solution capable of driving commerce across a variety of existing immersive platforms and ultimately back to a brand's own immersive website and commerce experiences. We see evidence of this with retailers who are increasingly realized the value in hosting their own virtual worlds to create brand awareness, highlight trendy products, drive community among customers and now to even recruit young workers. Recent moves from various major retailers such as Walmart's rollout of Realm and IKEA's virtual universe confirm this trend. With our leadership position and relationships with a host of major global brands across various verticals, the opportunity in front of us remains enticing. Speaker 100:11:33Super League has the strategic and creative capabilities that when coupled with our suite of proprietary products and measurement tools, guide brands to appropriately position in this new three d chapter of brand marketing, digital advertising and e commerce. And this new chapter is one that can truly transform business models. So now let's move on to some operational highlights. 1st, focusing on dedicated worlds we build, there was no better example of the excitement and breadth in our offering than the work launched in partnership with Visa. The Olympics Games in Paris provided a great opportunity to showcase the growth of immersive engagement and allowed Super League to shine through collaborations that showcase our innovation. Speaker 100:12:17In June, leading up to the games, we launched a first of its kind event featuring a Post Malone hybrid concert. So there was a live concert and then a live stream virtual concert as well. That was hosted at the iconic Louvre Museum and streamed live into a Roblox event that we created, reaching over 170 countries worldwide. In addition to the concert, players were able to explore the virtual Louvre Museum experience we built to learn and interact with the collection of curated artwork such as the Mona Lisa. This was followed by the launch of Olympic World, a global experience to unite Olympic fans that was brought in partnership with Visa and the IOC. Speaker 100:12:57As shown in the opening video, the historic first features Olympic and Paralympic intellectual property, offering players the virtual space to explore the Olympic spirit through various games, activities, quests and events, including Olympic expired mini games and access to virtual products in the Olympic shop. As well, we continue to gain traction with retailers, such as with Skechers, where we created the 1st immersive Skechers store within Roblox's Livetopia Mall. The SKECHERS shop was designed to build community and engage young consumers in a world that brings SKECHERS brand to life. As a visitor, you could participate in a treasure hunt to win exclusive SKECHERS digital items, as well as create stylish looks inspired by select SKECHERS products. The results were compelling with 3,400,000 visits to the store, 4,000,000 try ons and nearly 45,000,000 impressions generated in 5 weeks. Speaker 100:13:53And we're seeing more retailers getting in the mix. Go check out our recently launched Old Navy store, developed through our pop up store product, offering players the opportunity to shop for digital twin fashions of current in real life clothing that is in stores now for the back to school shopping season. Additionally, during the quarter, we continue to demonstrate further product innovation with the debut of Sounds, a new scalable immersive music offering inclusive of many of the elements that make for a great concert experience, including listening parties, dance moves and digital merchandise. Sal's launch with a bang with B. V. Speaker 100:14:30Rexha. Her custom built avatar sang, danced and engaged with bands through games, gave players the ability to try on and purchase virtual gear and offered other rewards, all while debuting BB Rex's newest singles. In conjunction with our unlockables product module that offers unique player rewards, the experience was launched in 3 mini games inside of our vast network, delivering over 2,000,000 visits, 230,000 dance party completions and 43,000 visitors to our rewards center. Key to our strategy as well as diversification across existing gate platforms that again with the vision of the company leading to ownable dedicated worlds for brands and IP owners as well as for ourselves. So again, controlling more of that and fully, ownable.com experience. Speaker 100:15:21Our recent announcement of a strategic partnership with Meta Stadiums is precisely in that lane. Together, we offer a unified solution to build and leverage Emergent with audiences on today's dominant gamified platforms such as Roblox, Fortnite, Creative, Sandbox, Decentraland and more, and ultimately drive people to a brand owned and operated set of digital and physical experiences. Meta Stadiums is a cutting edge platform to build, customize and manage dedicated, ownable virtual stadiums in the metaverse that coupled with our products and capability can deliver metaverse world design and game development, live virtual events, avatar item collections, digital to physical engagement systems, as well as comprehensive marketing, promotional and content execution. The combined capabilities offer cross platform immersive experiences and events. By leveraging our tech and expertise and creating captivating experiences coupled with Meta Stadium's incredible portfolio of top tier sports and entertainment IP with proven commercialization and monetization capabilities, we create a compelling offering that we believe could be the beginning of our foray into new recurring revenue streams in the areas of consumer monetization and data. Speaker 100:16:42Finally, as we've mentioned, the company has never been more agile and proactive. Historical data has shown that a top seller in our organization can generate $4,000,000 or more in annual bookings. As we strive to achieve annual bookings precedence, in Q2, we restructured our sales team inclusive of a top down reorganization, overhaul of our East Coast sales team and the recruitment of an experienced new East Coast leader, who's already contributing large programs to the pipeline. Like margin growth and cost control, sales force effectiveness is an essential component for scale and profitability. So with that, operator, let's move to Q and A. Operator00:17:23Thanks. And we'll now be conducting a question and answer session for our covering analysts. Our first question today is coming from Scott Buck from H. C. Wainwright. Operator00:17:44Your line is now live. Speaker 200:17:46Hi, good afternoon. I'm curious, of the $1,800,000 of revenue deferred to 3Q, has that program started now in the Q3? Speaker 100:17:59Yes. These are all these are programs that should have launched in Q2. In some cases, the revenues were extending between Q2 and Q3. And so they now have Q3 launch dates and then they're extending some into Q4. So we have about closer to $2,200,000,000 in total revenues that deferred, but I'm only speaking to the $1,800,000,000 that are specifically will have impact in some of the Q3 revenues we'll be reporting on. Speaker 200:18:29Okay. But they're active now, it sounds like? Yes. Yes. Yes. Speaker 200:18:33Okay. Perfect. And then I was hoping you could maybe give a little more color on the Medi Stadium's partnership. I'm not sure if there are kind of direct economics or it's a partnership that you're able to go and joint pitch? I mean, maybe if you could just kind of walk us through the benefits of this relationship? Speaker 100:18:54Yes. It's a little bit of both. So the first thing it starts with is, imagine if we hold a concert for BB Rexha inside one of our existing game platforms. But at the same time with Meta Stadium's tech, we then create a dedicated BB Rexha stadium or concert that you can go to through a direct URL link. So you're not coming in through a gaming platform. Speaker 100:19:20So we can promote the and kind of create the build up and the excitement and audience inside the platforms where we have a lot of great reach, but then we can drive people to that maybe more signature marquee event. Once we've taken you into that dedicated event that's ownable and off platform, the way that meta stadiums work because they've actually brokered a lot of deals with big kind of sports teams and top talent is they get to control a part of the economy. So if you're buying virtual goods inside that dedicated BB Rex's stadium, they get a very attractive rev share from that as part of their licensing agreements. And so this is really a probably one of the most generous partnerships and I'm really indebted to Delance and all of his leadership for it, because what they're doing is they are willing to allow us to participate in that final node of the economy. So the conversations we're having is we're going out and jointly pitching is that in the event that we win programs that start where we have reach and through our product and tech, but then it turns into a second component, which is where they have products and tech that we will get to participate in the consumer monetization of it. Speaker 100:20:37And I'll say too, I mean, their relationships are extremely impressive. So we were in front of people at Warner Music through Bebe Rexha. They're in front of people as well, very complementary over there. So it really is something that right out of the gate, we're putting active pitches together, selling sounds, which is our product and their metastatic product as one whole program, which again will be sizable, right? And on top of it, I don't think with the types of relationships they're bringing, it's going to be too long before we're announcing the Speaker 200:21:15deal. Great. That's very helpful. And then last one for me. You guys have done a really nice job on the cost reductions. Speaker 200:21:22It sounds like you're set for the remainder of this year. But how much of the revenue growth in 'twenty five and potentially 'twenty six can the current cost infrastructure support? I mean, you'll have to add at some point, right? Speaker 100:21:37Yes. I mean, we've talked about this before. Historically, because we a lot of our work was highly manual. Every time we took on a bigger program or more work, we were adding bodies. And it's really, again, the product approach, which started with our acquisition of BlocksBiz, which is now 2 years ago, that we started to lean into this notion of repeatable products. Speaker 100:21:59We first built repeatable media products and now the bigger dollars are where the immersive experiences are. So applying that mindset to be able to launch an Old Navy store faster or a concert faster, that's really the key there. And that is the difference between us not having to take on larger and larger programs and start adding more costs. Now inevitably, when we're delivering $50,000,000 in top line revenue, I'm not going to pretend that our cost profile is going to look the same as it does next quarter. But what I would say is that prioritization is the path to really change that ratio relationship that for every additional dollar of revenue, it's an exponentially lower amount of cost that has to be incurred. Speaker 100:22:47And so and again, you just can't take it out of our DNA at this stage anymore. I mean, we've just become, as I said, so hypercritical on profitability and the P and L that I approve every new hire in the company personally and every salary increase. And Clayton and I, every week, go through a fine tooth comb of all expenditure. And that's just become the way we operate. Speaker 200:23:16That's great to hear. And then if I could just sneak in one more. Of the 68 new customers in the pipeline, where are these originating through? How much are coming from your internal sales team versus some of your agency relationships? Speaker 100:23:31Yes. I mean, I've historically said that makeup has typically been about 80% agencies representing brands and 20% direct relationships with brands. Actually, we started to see that we're improving that percentage. A higher percent is direct relationships with brands, brands like Chipotle that we've had a long standing relationship with. And there's a few really exciting opportunities in the pipeline for this year for more work that we're going to do with them. Speaker 100:23:58Google was a good example where we very quickly got in front, directly in front, and that's why we're able to have such a quick time frame between pitch and conversion, being notified that we have won the account. We have some great leaders in the company who really understand how to nurture those longer term business development like partnerships. So when you look at our sales org, while our day to day sellers are working very closely with the agencies and they're kind of hunting down those new RFPs, we have 3 or 4 sellers in the company who really have some expertise that coming in from the brand. So over time, we want it's not that we want to cut the agency out, right, because that is a part of the name of the game. They are holding the end year marketing budget. Speaker 100:24:49So when we're trying to meet a new brand for the first time, a lot of times we are going to meet them through the agency. But the power over time of us shifting that relationship to be one that's co owned by the brand or agency or just through the brand is that that's when you get into the bigger repeat programs and that notion of creating like a persistent strategy. Heather, who is one of our great business developers, she spent a lot of time courting that Chipotle relationship. She is the person behind the direct relationship with Dave and Buster's and Main Event. It was her and Zack there winning Google. Speaker 100:25:24So we've got people who just really that is their natural selling strength is to go direct to brand. Speaker 200:25:31Great. No, that's helpful. I appreciate the added color. Thank you very much. Speaker 100:25:36Yes. Thank you, Scott. Operator00:25:38Thank you. Next question today is coming from Jack Cordero from Maxim Group. Your line is now live. Speaker 300:25:44Hi, Ann. This is Jack Cordero calling in for Jack Vanderaug. Thanks for taking my questions. In terms of the advertiser habits, can you give a little more color on like these delayed launch dates? Do you think this kind of persists? Speaker 300:25:58And any color, are they dialing back spend or just pausing it in preparation for a higher ROA holiday season? How should Operator00:26:05we be thinking about that? Speaker 100:26:07Yes, I definitely wouldn't say that it is them canceling programs or dialing down budgets as much. I do think that generally speaking, if I was in the shoes of a CMO right now, there's no doubt that it was the continued inflation. There was a little bit of fatigue happening in consumer spend, right? And finally, the impacts of inflation are kind of catching up with people, but financially and psychologically. So advertisers will respond to that and be watching those elements. Speaker 100:26:46And certainly to your point, you get the biggest ROI in Q3 and Q4. But in this case, the deferred programs really came down to things like just internally getting all their ducks in a row. So it wasn't so much of we have to hold back budget or we there's a message in the org that budgets are on hold or anything like that. These are just more that when a brand, especially when a brand is building something dedicated or this is their first time in, they're trying to learn about this space. And so sometimes like Google is launching a few weeks later. Speaker 100:27:22And it's really and by the way, this one I've heard has been like project managed on both sides of the house like to the T. Like it's been a wonderful experience for our team and the way they work so well with the Google project team. But people are excited because the program is so meaningful and how it's going to educate young people about the Internet and safety that people really want to design the game and get it right. And so sometimes it's just the creative excitement that can sometimes make a brand, want to spend a few more weeks in the ideation phase. Speaker 300:27:57Okay. That's very helpful. And then it's nice to see the continued focus on moving towards profitability. Was wondering if you could give any additional color on the actual number of sales force, the scope of sales force? And then kind of where you expect that trending towards the end of the year? Speaker 100:28:14Yes. I mean depending on how you look at it, we have 8 sellers. But then again, people like Matt, our President is always selling, right? He's behind a lot of the work we've done with Visa. And so we I talked about those more business development sellers. Speaker 100:28:30So when you look at it more kind of holistically, it's kind of on a full time equivalent, more like 10 active sellers. And I do think that, again, the reorganization we did, we talked about this a little bit before, but we were seeing like anywhere from like a 6 to 8 month learning curve for a new seller, because these are completely new ad products. And our patients just kind of worked in. And so I'm proud of the intervention that we took there. So while we did release a few sellers, brought in that new senior East Coast leader I talked about, who like I said is already out of the gate, bringing big deals in the pipeline, because he understood the space and was selling similar types of products prior. Speaker 100:29:20So he didn't have that same learning curve and he's got a vast Rolodex and all of that. But what we really are trying to do is collapse that learning curve time. So we lost a little momentum when you let 3 sellers go. You're going to and you have to backfill. You're going to lose a little bit of time in 2Q, but it was the right long term decision for the company. Speaker 300:29:43Okay. That's helpful. And then if I had one more, I think it's really, really exciting to see this tick up in the repeat customers, just this growing group of customers that like the product. I don't know if you track this, but do you have any sense, if this was a customer in 2023 and then you move repeat them in 2024, what's the scope of these repeat customers, the growth in their initial spend towards, like say, like a year later? If you have any color there, that would be helpful. Speaker 100:30:11Yes, it's a good question. When I think about like a Chipotle, we've done a couple engagements for them previously. We now have 3 new engagements in the pipeline for this year. So order of magnitude, over 2 years, we did 2 engagements, now we have 3. So inevitably, those dollars are bigger. Speaker 100:30:30Some repeat work that we're pursuing right now for Craft, we're excited about and very hopeful that we'll win that business. But remember that the Craft program we did last year with Lunchables was almost a $4,000,000 campaign. So in that instance, that's a pretty big bogey to hit for a repeat. But my gut would be and I can definitely we can do some more analysis on it, Jack can give it to you, but my gut would be that anybody who's repeating is spending more. And the key is, again, first, we want to see you come in and test the campaign. Speaker 100:31:10The second thing we want you to become is more like the way Sony and Universal have become to us, where we do several campaigns with them throughout the year. They're all discrete independent campaigns because they're for different movie launches. But when you add up the spend they spend with us, they spend north of $1,000,000 a year when you add up those unique campaigns. But then the third place we want to take you to is to say, from just a marketing spend efficiency point of view, don't keep popping in and out and we do a new build for you every time. Let's build a Universal Theater and let's leave it open all year long. Speaker 100:31:45You'll leverage that development cost over multiple campaigns And then we can have that movie theater open for you all year long for to handle 2x the amount of new releases. So whether it's a persistent world for Dave and Buster's, the way the Olympics build is now being leveraged for the Paralympics and for the Winter Games. What we really are trying to impress upon people is to make that progression from a one time campaign trial to multiple campaigns, because now you understand the channel to the smart thing to do is to create a persistent strategy, where it's an always on strategy. Speaker 300:32:27That's helpful. Congrats on the progress. I'll hop back in the queue. Thank you. Speaker 100:32:31Thank you. Operator00:32:33Thank you. Next question today is coming from Howard Halpern from Taglich. Your line is now live. Speaker 100:32:39Hi, Howard. Speaker 200:32:42Hi. You got me? Yes. Speaker 400:32:46Okay. Could you talk a little bit more about the opportunity that the data analytics side will present to you over the longer term? Speaker 100:32:58Yes. So right now, inside other people's platforms, namely in Roblox, we do have additional kind of analytical tools and insights. And often when we're pitching a brand, because we are a one stop shop, we say we want to build your experience. We also want to be the people who continue to maintain and operate it with updates to keep it lively. We want to pull from our shelf of products to build that faster and make it more engaging and exciting for you. Speaker 100:33:31At the same time, we want to throw in additional modules like that reward center. So that's ways that we can help a brand further incentivize players to keep coming back and earning in game rewards, but they can also tie to physical rewards. So that's one more way that we can help a brand capture that consumer and convert them into a physical consumer of theirs. And then often, because we have kind of very advanced strong analytics and reporting, it's also the way we report on performance and other end of sight. So inside the universe today, when we're taking down these large programs, and I say we're end to end, it has all of those elements in it. Speaker 100:34:15And we also will do influencer marketing to further amplify our platform. We'll do other off platform media buys, maybe you want to manage a budget for you and buy some YouTube advertising across the campaign too. So when I say one stop shop and the data component today, that's where we are. But when you start to think about the ways that we can capture a consumer in a web environment like a landing page and incentivize them with new rewards, we can now build a relationship with them directly. We can capture their email and start allowing a brand to ourselves to have more communication and drive more commerce with them. Speaker 100:34:53When I talk about the Meta Stadium's opportunity, in that event, because Meta Stadium owns a large interest in the stadium event that's being created for the music artist or team talent, they not only get a large piece of the consumer monetization, they also have a large stake in the data. And so it's a journey that we're on. I would say that first step is getting more consumer monetization going further downstream and then data we think could be the icing on the cake down the road. Speaker 400:35:28Okay. And just one last one. Of the potential new customers, new entrants, have some of them started to come from the Roblox program that you're now part of? Speaker 100:35:42Yes. So there's a handful of us that were deemed last year strategic partners. And certainly, when we're talking about things like the Olympics, while that didn't come through Roblox, I mean, they were right there because it was such a groundbreaking event. We're liaising with them in real time because these great experiences that we're launching are a reflection of their platform as well. And they want to be a part of it and promote it and be excited. Speaker 100:36:09And we need their promotion. That's a wonderful thing for us if they're willing to promote it through their reach, which is 3x ours. So we certainly had some recommendations. We're currently right now doing a couple of things through the Roblox EDU group, so the education team. That's where they've come to us. Speaker 100:36:27They have a dedicated fund specific to educational programs. And they have brought us now a couple of deals, that they are funding for us to launch education campaigns. So they have been the source of nominating us as a good party. And the thing that's different is the other partners that are out there, they're more like traditional game studios. But I don't think that they would define themselves as a product company. Speaker 100:36:57And certainly, we do define ourselves as a product. So when we talk to Roblox leadership, what I see is that their eyes light up about things like pop ups and ways that we can accelerate getting more brands in faster through the innovative products that we're launching. Speaker 400:37:14Okay. Well, thanks and keep up the great work. Speaker 100:37:16Okay. Thank you, Howard. Have a nice day. Operator00:37:20Thank you. We've reached the end of our question and answer session. I'd like to turn the floor back over for any further or closing comments. Speaker 100:37:28Yes. So, we are pleased with our Q2 financial results, all things considered. While revenues were relatively flat, we adjusted and continued to deliver material decreases to our operating expenses and losses in our March to a profitable Q4. Our confidence in the opportunity and our ability to execute is unwavering and our product approach is our differentiator, as I just said, that allows for scale and margin growth. I'd like to leave you with 5 key takeaways that capture our strategy, positioning and the unmistakable traction that has us so excited about our product set for the future of the immersive world and media. Speaker 100:38:07The macro environment challenges come and go, but what cannot be disputed is the massive audience shift to gaming platforms that offer personalization and socialization that goes way beyond traditional video gaming. This is the future of social media and it's here now. Our larger share of publishing content revenue leads to larger and longer brand programs, opening the door for recurring revenue growth and more predictable stable cash flow. Our innovative technology and productization of repeatable elements establish a competitive edge and enable higher margins. And diversification across immersive world platforms improves our audience breadth and the opportunity to create and participate in expanded revenue streams and ownable.comworlds. Speaker 100:38:57Expertise in driving greater commerce through digital to physical crossover is our key. As I said earlier, we stand in the shoes of our brand partners with a P and L mindset. And with that, we thank you for your interest and your ongoing support. Have a nice day. Operator00:39:14Thank you. That does conclude today's teleconference webcast. You may disconnect your line at this time and have a wonderful day. We thank you for your participation today. Speaker 100:39:22Goodbye.Read moreRemove AdsPowered by Conference Call Audio Live Call not available Earnings Conference CallMEI Pharma Q2 202400:00 / 00:00Speed:1x1.25x1.5x2xRemove Ads Earnings DocumentsPress Release(8-K)Quarterly report(10-Q) MEI Pharma Earnings HeadlinesSuper League Enterprise Inc (SLE) Q4 2024 Earnings Call Highlights: Strategic Shifts and Growth ...March 30, 2025 | finance.yahoo.comSuper League Enterprise, Inc. (NASDAQ:SLE) Q4 2024 Earnings Call TranscriptMarch 29, 2025 | insidermonkey.comNew “Trump” currency proposed in DCFormer Presidential Advisor, Jim Rickards, says Trump could “rewire our economy and hand millions of Americans a chance at true financial independence in the months ahead.” We recently sat down with Rickards to capture all the key details on tape. 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The company develops Zandelisib, an oral phosphatidylinositol 3-kinase delta inhibitor for the treatment of patients with relapsed/refractory follicular lymphoma; and Voruciclib, an oral cyclin-dependent kinase 9 inhibitor, which is in Phase I clinical trial for acute myeloid leukemia and B-cell malignancies. It also develops ME-344, a mitochondrial inhibitor targeting the oxidative phosphorylation complex which has completed Phase I clinical trial for the treatment of human epidermal growth factor receptor 2 negative breast cancer. MEI Pharma, Inc. has a license agreement with Presage Biosciences, Inc. The company was formerly known as Marshall Edwards, Inc. and changed its name to MEI Pharma, Inc. in July 2012. 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There are 5 speakers on the call. Operator00:00:00Greetings and welcome to the Super League Second Quarter 2024 Conference Call. Please note this conference is being recorded. Before we begin, I would like to caution listeners that comments made by management during this call may include forward looking statements within the meaning of applicable securities laws. These statements involve material risks and uncertainties and actual results could differ from those projected in any forward looking statements due to numerous factors. For a description of these risks and uncertainties, please see Super League's financial statements and MD and A for the Q2 2024 ended June 30, 2024 available on EDGAR. Operator00:00:42Important qualifications regarding forward looking statements are also contained in Super League's earnings release distributed earlier this afternoon and also available on EDGAR. Furthermore, the content of this conference call contains time sensitive information accurate only as of today, August 14, 2024. Super League undertakes no obligation to revise or otherwise update any statements to reflect events or circumstances after the date of this call. I'll now play a short video before I turn the conference over to Anhann, Chief Executive Officer. Speaker 100:01:53Well, good afternoon, everyone. I'm delighted to report on Super League's 2nd quarter financial results and provide an update on our company's continued operational progress. During the quarter, we continued on our mission to redefine the gaming industry as a media channel for global brands through our innovative technology, capabilities and products. Our leadership position earned through the work we have done to date allows us to further grow our competitive moat with extensive barriers to entry. Through a variety of collaborations with major global brands, IP owners and talent, we launched multiple captivating immersive experiences with tremendous results that verify our ongoing momentum and driving 3 d engagement on platforms where the massive Generation Z and Alpha audiences already live. Speaker 100:02:39We continue to believe in the unstoppable secular shift in digital advertising towards 3 d immersion. Immersive engagement allows brands to speak to young consumers in a highly customized and personalized way and it performs, offering a 252 percent higher engagement rate and a 40% higher conversion rate. This is a transformational time that we're all living in, in the way that content is created and consumed, and it requires a new imperative for the C suite to think differently about how they engage with the next generation. While it is new terrain, it offers an exciting opportunity for brands to create deeper affinity and ultimately conversion for a greater share of consumers' wallets. As you've heard me say before, the average Roblox user spends an astounding 156 minutes a day on the platform, as compared to 95 average daily minutes on TikTok. Speaker 100:03:34These young consumers expect to meet brands first in digital environments and feel as strongly about their digital identity as they do their physical identity. Currently, 75% of Gen Z spend money on virtual in game items. And some in the industry believe that by 2,030, this next generation will have 30% of their total wardrobe be in the shape of digital clothing for their digital selves. Being in a nascent rapidly changing industry, it is a requirement that we learn and iterate quickly. As we continue to evolve the trajectory of the company, this is our office and makes us stronger against competition and stickier with our customers. Speaker 100:04:14And it speaks to our creative, collaborative and competitive spirit that is really at Super League's core. Super League is 1st and foremost a product and technology company with currently more than 10,000 experiences in our Roblox network alone that currently reach approximately 160,000,000 monthly unique players. Now that's real scale. This is what separates us from the pack. We are not merely an ad agency or a game development studio. Speaker 100:04:44Our approach to prioritization is how we scale our pipeline and grow our margin profile. When we build an immersive experience, we create a 3 d model of key building blocks. These reusable elements collapse our development pipelines. They lower the cost of entry for new brands looking to enter these pioneering marketing channels, and they do allow us again to improve our margin profile. Super League pop ups, repeatable drag and drop elements of our custom experiences, which are deployed throughout our software are officially in market and can be easily reskinned for a wide berth of brands and IP owners. Speaker 100:05:23This leads to faster brand adoption and depth in key verticals like music, fashion, QSR, automotive and more. As well, we create beautiful experiences and are increasingly being asked to build dedicated worlds that are more persistent in nature. So what did you think about the opening Olympics video? Pretty amazing, right? Since our acquisition of Mellon Studios last year, we've seen our dedicated build revenues increased by 3 times. Speaker 100:05:52And with a product mindset, we can build vast, exciting, dedicated worlds faster as well. And we don't stop there, as we have proven success at driving real life commerce on behalf of our leading edge for us. We think about our brands P and L, not just trying to grab a portion of their end year marketing spend. As we transition now to Q2 results, we have seen some macroeconomic factors continue to provide an overhang, namely prolonged inflation, resulting in softening of consumer spend and some ad sales. We were thrilled to see the positive inflation hit this morning and we hope this is an entry point for interest rate reductions and an opportunity for small cap stocks to begin to have their moment once again, a moment we've all been patiently waiting for, as have all of you on the call. Speaker 100:06:42While our top line revenues were flat sequentially, we did see approximately $1,800,000 in expected revenues that were deferred due to delayed advertiser launch dates. And we continue to win big signature programs, some of which offering recurring revenues beyond the immersive experience build and launch. Going back to our prioritization approach, we are starting to see the impact on our forward percent margins on most programs with lower margin proposals accepted by exception only when they're offering a greater longer term strategic benefit to the company, such as subsequent repeat business or perhaps a proof point for a new vertical that we're chasing. The more repeatable products we sell, the more the margins climb, making pop ups and other product innovation essential. We continue to apply a laser focus on our P and L as we aim to achieve our 1st profitable quarter in Q4 of this year. Speaker 100:07:44And we continue to positively test the capacity of the organization as a core lever to profitability and scale. We currently operate with approximately 15% less in headcount than we had last year, which has contributed to a 25% and 23% decrease in our Q2 pro form a operating expenses and operating losses, respectively. Again, to reiterate, a 25% decrease in our Q2 pro form a operating expenses relative to same quarter prior year and a 23% decrease in our operating losses relative to same quarter prior year. We are off to a strong start for Q3 and expect to be able to deliver a large amount of revenues in the second half of the year and do that inside of our current cost structure. 2nd quarter 2024 top line highlights included revenues associated with immersive experiences for global brands such as the International Olympic Committee, Visa, Maybelline, Klairs, Skechers, Google and Universal Pictures. Speaker 100:08:51A fun one to highlight is the work we kicked off with Google, experiences to help youth learn more about Internet literacy and digital privacy. That's right, gamified education. And this program speaks to another important signal. With our proven expertise in the space, we were able to pitch and win this business within a 24 hour period. Chasing 6 and 7 figure deals has become our new normal. Speaker 100:09:16We continue to see strong repeat opportunities with the likes of Craft, Iheart, Samsung, Sony, Universal, Ubisoft and the FDA, as well as seeing new brands enter the space. The FDA program is a fun one to highlight, because it's another signature opportunity to really do good beyond just gameplay. That specific campaign is raising anti vaping awareness amongst youth. If we look at our current pipeline, it features 51 repeat customers and 68 new brand entrants. As we anticipate the larger deal trend to continue, we can quickly scale our revenue with fewer brand partners that are committed to the larger and longer term engagements. Speaker 100:10:01Our strategy begins with creating a brand's short term experience, and then we leverage that engagement into more persistent programs, offering them a way to enter into this new immersive marketing channel. This is a well recognized persistent strategy used already by brands today on traditional social media channels like Instagram and Facebook. They don't pop in here and there for a month or a week at a time. They have a consistent strategy. And that's the corner that we're starting to turn with more and more of these repeat brands that we've been engaging with. Speaker 100:10:33We expect larger deal sizes with more predictable longer term revenue that over time should offer stable cash flow for the company and ultimately drive shareholder value. As we grow and deliver on these larger programs, it verifies our unique position as a one stop shop and enterprise solution capable of driving commerce across a variety of existing immersive platforms and ultimately back to a brand's own immersive website and commerce experiences. We see evidence of this with retailers who are increasingly realized the value in hosting their own virtual worlds to create brand awareness, highlight trendy products, drive community among customers and now to even recruit young workers. Recent moves from various major retailers such as Walmart's rollout of Realm and IKEA's virtual universe confirm this trend. With our leadership position and relationships with a host of major global brands across various verticals, the opportunity in front of us remains enticing. Speaker 100:11:33Super League has the strategic and creative capabilities that when coupled with our suite of proprietary products and measurement tools, guide brands to appropriately position in this new three d chapter of brand marketing, digital advertising and e commerce. And this new chapter is one that can truly transform business models. So now let's move on to some operational highlights. 1st, focusing on dedicated worlds we build, there was no better example of the excitement and breadth in our offering than the work launched in partnership with Visa. The Olympics Games in Paris provided a great opportunity to showcase the growth of immersive engagement and allowed Super League to shine through collaborations that showcase our innovation. Speaker 100:12:17In June, leading up to the games, we launched a first of its kind event featuring a Post Malone hybrid concert. So there was a live concert and then a live stream virtual concert as well. That was hosted at the iconic Louvre Museum and streamed live into a Roblox event that we created, reaching over 170 countries worldwide. In addition to the concert, players were able to explore the virtual Louvre Museum experience we built to learn and interact with the collection of curated artwork such as the Mona Lisa. This was followed by the launch of Olympic World, a global experience to unite Olympic fans that was brought in partnership with Visa and the IOC. Speaker 100:12:57As shown in the opening video, the historic first features Olympic and Paralympic intellectual property, offering players the virtual space to explore the Olympic spirit through various games, activities, quests and events, including Olympic expired mini games and access to virtual products in the Olympic shop. As well, we continue to gain traction with retailers, such as with Skechers, where we created the 1st immersive Skechers store within Roblox's Livetopia Mall. The SKECHERS shop was designed to build community and engage young consumers in a world that brings SKECHERS brand to life. As a visitor, you could participate in a treasure hunt to win exclusive SKECHERS digital items, as well as create stylish looks inspired by select SKECHERS products. The results were compelling with 3,400,000 visits to the store, 4,000,000 try ons and nearly 45,000,000 impressions generated in 5 weeks. Speaker 100:13:53And we're seeing more retailers getting in the mix. Go check out our recently launched Old Navy store, developed through our pop up store product, offering players the opportunity to shop for digital twin fashions of current in real life clothing that is in stores now for the back to school shopping season. Additionally, during the quarter, we continue to demonstrate further product innovation with the debut of Sounds, a new scalable immersive music offering inclusive of many of the elements that make for a great concert experience, including listening parties, dance moves and digital merchandise. Sal's launch with a bang with B. V. Speaker 100:14:30Rexha. Her custom built avatar sang, danced and engaged with bands through games, gave players the ability to try on and purchase virtual gear and offered other rewards, all while debuting BB Rex's newest singles. In conjunction with our unlockables product module that offers unique player rewards, the experience was launched in 3 mini games inside of our vast network, delivering over 2,000,000 visits, 230,000 dance party completions and 43,000 visitors to our rewards center. Key to our strategy as well as diversification across existing gate platforms that again with the vision of the company leading to ownable dedicated worlds for brands and IP owners as well as for ourselves. So again, controlling more of that and fully, ownable.com experience. Speaker 100:15:21Our recent announcement of a strategic partnership with Meta Stadiums is precisely in that lane. Together, we offer a unified solution to build and leverage Emergent with audiences on today's dominant gamified platforms such as Roblox, Fortnite, Creative, Sandbox, Decentraland and more, and ultimately drive people to a brand owned and operated set of digital and physical experiences. Meta Stadiums is a cutting edge platform to build, customize and manage dedicated, ownable virtual stadiums in the metaverse that coupled with our products and capability can deliver metaverse world design and game development, live virtual events, avatar item collections, digital to physical engagement systems, as well as comprehensive marketing, promotional and content execution. The combined capabilities offer cross platform immersive experiences and events. By leveraging our tech and expertise and creating captivating experiences coupled with Meta Stadium's incredible portfolio of top tier sports and entertainment IP with proven commercialization and monetization capabilities, we create a compelling offering that we believe could be the beginning of our foray into new recurring revenue streams in the areas of consumer monetization and data. Speaker 100:16:42Finally, as we've mentioned, the company has never been more agile and proactive. Historical data has shown that a top seller in our organization can generate $4,000,000 or more in annual bookings. As we strive to achieve annual bookings precedence, in Q2, we restructured our sales team inclusive of a top down reorganization, overhaul of our East Coast sales team and the recruitment of an experienced new East Coast leader, who's already contributing large programs to the pipeline. Like margin growth and cost control, sales force effectiveness is an essential component for scale and profitability. So with that, operator, let's move to Q and A. Operator00:17:23Thanks. And we'll now be conducting a question and answer session for our covering analysts. Our first question today is coming from Scott Buck from H. C. Wainwright. Operator00:17:44Your line is now live. Speaker 200:17:46Hi, good afternoon. I'm curious, of the $1,800,000 of revenue deferred to 3Q, has that program started now in the Q3? Speaker 100:17:59Yes. These are all these are programs that should have launched in Q2. In some cases, the revenues were extending between Q2 and Q3. And so they now have Q3 launch dates and then they're extending some into Q4. So we have about closer to $2,200,000,000 in total revenues that deferred, but I'm only speaking to the $1,800,000,000 that are specifically will have impact in some of the Q3 revenues we'll be reporting on. Speaker 200:18:29Okay. But they're active now, it sounds like? Yes. Yes. Yes. Speaker 200:18:33Okay. Perfect. And then I was hoping you could maybe give a little more color on the Medi Stadium's partnership. I'm not sure if there are kind of direct economics or it's a partnership that you're able to go and joint pitch? I mean, maybe if you could just kind of walk us through the benefits of this relationship? Speaker 100:18:54Yes. It's a little bit of both. So the first thing it starts with is, imagine if we hold a concert for BB Rexha inside one of our existing game platforms. But at the same time with Meta Stadium's tech, we then create a dedicated BB Rexha stadium or concert that you can go to through a direct URL link. So you're not coming in through a gaming platform. Speaker 100:19:20So we can promote the and kind of create the build up and the excitement and audience inside the platforms where we have a lot of great reach, but then we can drive people to that maybe more signature marquee event. Once we've taken you into that dedicated event that's ownable and off platform, the way that meta stadiums work because they've actually brokered a lot of deals with big kind of sports teams and top talent is they get to control a part of the economy. So if you're buying virtual goods inside that dedicated BB Rex's stadium, they get a very attractive rev share from that as part of their licensing agreements. And so this is really a probably one of the most generous partnerships and I'm really indebted to Delance and all of his leadership for it, because what they're doing is they are willing to allow us to participate in that final node of the economy. So the conversations we're having is we're going out and jointly pitching is that in the event that we win programs that start where we have reach and through our product and tech, but then it turns into a second component, which is where they have products and tech that we will get to participate in the consumer monetization of it. Speaker 100:20:37And I'll say too, I mean, their relationships are extremely impressive. So we were in front of people at Warner Music through Bebe Rexha. They're in front of people as well, very complementary over there. So it really is something that right out of the gate, we're putting active pitches together, selling sounds, which is our product and their metastatic product as one whole program, which again will be sizable, right? And on top of it, I don't think with the types of relationships they're bringing, it's going to be too long before we're announcing the Speaker 200:21:15deal. Great. That's very helpful. And then last one for me. You guys have done a really nice job on the cost reductions. Speaker 200:21:22It sounds like you're set for the remainder of this year. But how much of the revenue growth in 'twenty five and potentially 'twenty six can the current cost infrastructure support? I mean, you'll have to add at some point, right? Speaker 100:21:37Yes. I mean, we've talked about this before. Historically, because we a lot of our work was highly manual. Every time we took on a bigger program or more work, we were adding bodies. And it's really, again, the product approach, which started with our acquisition of BlocksBiz, which is now 2 years ago, that we started to lean into this notion of repeatable products. Speaker 100:21:59We first built repeatable media products and now the bigger dollars are where the immersive experiences are. So applying that mindset to be able to launch an Old Navy store faster or a concert faster, that's really the key there. And that is the difference between us not having to take on larger and larger programs and start adding more costs. Now inevitably, when we're delivering $50,000,000 in top line revenue, I'm not going to pretend that our cost profile is going to look the same as it does next quarter. But what I would say is that prioritization is the path to really change that ratio relationship that for every additional dollar of revenue, it's an exponentially lower amount of cost that has to be incurred. Speaker 100:22:47And so and again, you just can't take it out of our DNA at this stage anymore. I mean, we've just become, as I said, so hypercritical on profitability and the P and L that I approve every new hire in the company personally and every salary increase. And Clayton and I, every week, go through a fine tooth comb of all expenditure. And that's just become the way we operate. Speaker 200:23:16That's great to hear. And then if I could just sneak in one more. Of the 68 new customers in the pipeline, where are these originating through? How much are coming from your internal sales team versus some of your agency relationships? Speaker 100:23:31Yes. I mean, I've historically said that makeup has typically been about 80% agencies representing brands and 20% direct relationships with brands. Actually, we started to see that we're improving that percentage. A higher percent is direct relationships with brands, brands like Chipotle that we've had a long standing relationship with. And there's a few really exciting opportunities in the pipeline for this year for more work that we're going to do with them. Speaker 100:23:58Google was a good example where we very quickly got in front, directly in front, and that's why we're able to have such a quick time frame between pitch and conversion, being notified that we have won the account. We have some great leaders in the company who really understand how to nurture those longer term business development like partnerships. So when you look at our sales org, while our day to day sellers are working very closely with the agencies and they're kind of hunting down those new RFPs, we have 3 or 4 sellers in the company who really have some expertise that coming in from the brand. So over time, we want it's not that we want to cut the agency out, right, because that is a part of the name of the game. They are holding the end year marketing budget. Speaker 100:24:49So when we're trying to meet a new brand for the first time, a lot of times we are going to meet them through the agency. But the power over time of us shifting that relationship to be one that's co owned by the brand or agency or just through the brand is that that's when you get into the bigger repeat programs and that notion of creating like a persistent strategy. Heather, who is one of our great business developers, she spent a lot of time courting that Chipotle relationship. She is the person behind the direct relationship with Dave and Buster's and Main Event. It was her and Zack there winning Google. Speaker 100:25:24So we've got people who just really that is their natural selling strength is to go direct to brand. Speaker 200:25:31Great. No, that's helpful. I appreciate the added color. Thank you very much. Speaker 100:25:36Yes. Thank you, Scott. Operator00:25:38Thank you. Next question today is coming from Jack Cordero from Maxim Group. Your line is now live. Speaker 300:25:44Hi, Ann. This is Jack Cordero calling in for Jack Vanderaug. Thanks for taking my questions. In terms of the advertiser habits, can you give a little more color on like these delayed launch dates? Do you think this kind of persists? Speaker 300:25:58And any color, are they dialing back spend or just pausing it in preparation for a higher ROA holiday season? How should Operator00:26:05we be thinking about that? Speaker 100:26:07Yes, I definitely wouldn't say that it is them canceling programs or dialing down budgets as much. I do think that generally speaking, if I was in the shoes of a CMO right now, there's no doubt that it was the continued inflation. There was a little bit of fatigue happening in consumer spend, right? And finally, the impacts of inflation are kind of catching up with people, but financially and psychologically. So advertisers will respond to that and be watching those elements. Speaker 100:26:46And certainly to your point, you get the biggest ROI in Q3 and Q4. But in this case, the deferred programs really came down to things like just internally getting all their ducks in a row. So it wasn't so much of we have to hold back budget or we there's a message in the org that budgets are on hold or anything like that. These are just more that when a brand, especially when a brand is building something dedicated or this is their first time in, they're trying to learn about this space. And so sometimes like Google is launching a few weeks later. Speaker 100:27:22And it's really and by the way, this one I've heard has been like project managed on both sides of the house like to the T. Like it's been a wonderful experience for our team and the way they work so well with the Google project team. But people are excited because the program is so meaningful and how it's going to educate young people about the Internet and safety that people really want to design the game and get it right. And so sometimes it's just the creative excitement that can sometimes make a brand, want to spend a few more weeks in the ideation phase. Speaker 300:27:57Okay. That's very helpful. And then it's nice to see the continued focus on moving towards profitability. Was wondering if you could give any additional color on the actual number of sales force, the scope of sales force? And then kind of where you expect that trending towards the end of the year? Speaker 100:28:14Yes. I mean depending on how you look at it, we have 8 sellers. But then again, people like Matt, our President is always selling, right? He's behind a lot of the work we've done with Visa. And so we I talked about those more business development sellers. Speaker 100:28:30So when you look at it more kind of holistically, it's kind of on a full time equivalent, more like 10 active sellers. And I do think that, again, the reorganization we did, we talked about this a little bit before, but we were seeing like anywhere from like a 6 to 8 month learning curve for a new seller, because these are completely new ad products. And our patients just kind of worked in. And so I'm proud of the intervention that we took there. So while we did release a few sellers, brought in that new senior East Coast leader I talked about, who like I said is already out of the gate, bringing big deals in the pipeline, because he understood the space and was selling similar types of products prior. Speaker 100:29:20So he didn't have that same learning curve and he's got a vast Rolodex and all of that. But what we really are trying to do is collapse that learning curve time. So we lost a little momentum when you let 3 sellers go. You're going to and you have to backfill. You're going to lose a little bit of time in 2Q, but it was the right long term decision for the company. Speaker 300:29:43Okay. That's helpful. And then if I had one more, I think it's really, really exciting to see this tick up in the repeat customers, just this growing group of customers that like the product. I don't know if you track this, but do you have any sense, if this was a customer in 2023 and then you move repeat them in 2024, what's the scope of these repeat customers, the growth in their initial spend towards, like say, like a year later? If you have any color there, that would be helpful. Speaker 100:30:11Yes, it's a good question. When I think about like a Chipotle, we've done a couple engagements for them previously. We now have 3 new engagements in the pipeline for this year. So order of magnitude, over 2 years, we did 2 engagements, now we have 3. So inevitably, those dollars are bigger. Speaker 100:30:30Some repeat work that we're pursuing right now for Craft, we're excited about and very hopeful that we'll win that business. But remember that the Craft program we did last year with Lunchables was almost a $4,000,000 campaign. So in that instance, that's a pretty big bogey to hit for a repeat. But my gut would be and I can definitely we can do some more analysis on it, Jack can give it to you, but my gut would be that anybody who's repeating is spending more. And the key is, again, first, we want to see you come in and test the campaign. Speaker 100:31:10The second thing we want you to become is more like the way Sony and Universal have become to us, where we do several campaigns with them throughout the year. They're all discrete independent campaigns because they're for different movie launches. But when you add up the spend they spend with us, they spend north of $1,000,000 a year when you add up those unique campaigns. But then the third place we want to take you to is to say, from just a marketing spend efficiency point of view, don't keep popping in and out and we do a new build for you every time. Let's build a Universal Theater and let's leave it open all year long. Speaker 100:31:45You'll leverage that development cost over multiple campaigns And then we can have that movie theater open for you all year long for to handle 2x the amount of new releases. So whether it's a persistent world for Dave and Buster's, the way the Olympics build is now being leveraged for the Paralympics and for the Winter Games. What we really are trying to impress upon people is to make that progression from a one time campaign trial to multiple campaigns, because now you understand the channel to the smart thing to do is to create a persistent strategy, where it's an always on strategy. Speaker 300:32:27That's helpful. Congrats on the progress. I'll hop back in the queue. Thank you. Speaker 100:32:31Thank you. Operator00:32:33Thank you. Next question today is coming from Howard Halpern from Taglich. Your line is now live. Speaker 100:32:39Hi, Howard. Speaker 200:32:42Hi. You got me? Yes. Speaker 400:32:46Okay. Could you talk a little bit more about the opportunity that the data analytics side will present to you over the longer term? Speaker 100:32:58Yes. So right now, inside other people's platforms, namely in Roblox, we do have additional kind of analytical tools and insights. And often when we're pitching a brand, because we are a one stop shop, we say we want to build your experience. We also want to be the people who continue to maintain and operate it with updates to keep it lively. We want to pull from our shelf of products to build that faster and make it more engaging and exciting for you. Speaker 100:33:31At the same time, we want to throw in additional modules like that reward center. So that's ways that we can help a brand further incentivize players to keep coming back and earning in game rewards, but they can also tie to physical rewards. So that's one more way that we can help a brand capture that consumer and convert them into a physical consumer of theirs. And then often, because we have kind of very advanced strong analytics and reporting, it's also the way we report on performance and other end of sight. So inside the universe today, when we're taking down these large programs, and I say we're end to end, it has all of those elements in it. Speaker 100:34:15And we also will do influencer marketing to further amplify our platform. We'll do other off platform media buys, maybe you want to manage a budget for you and buy some YouTube advertising across the campaign too. So when I say one stop shop and the data component today, that's where we are. But when you start to think about the ways that we can capture a consumer in a web environment like a landing page and incentivize them with new rewards, we can now build a relationship with them directly. We can capture their email and start allowing a brand to ourselves to have more communication and drive more commerce with them. Speaker 100:34:53When I talk about the Meta Stadium's opportunity, in that event, because Meta Stadium owns a large interest in the stadium event that's being created for the music artist or team talent, they not only get a large piece of the consumer monetization, they also have a large stake in the data. And so it's a journey that we're on. I would say that first step is getting more consumer monetization going further downstream and then data we think could be the icing on the cake down the road. Speaker 400:35:28Okay. And just one last one. Of the potential new customers, new entrants, have some of them started to come from the Roblox program that you're now part of? Speaker 100:35:42Yes. So there's a handful of us that were deemed last year strategic partners. And certainly, when we're talking about things like the Olympics, while that didn't come through Roblox, I mean, they were right there because it was such a groundbreaking event. We're liaising with them in real time because these great experiences that we're launching are a reflection of their platform as well. And they want to be a part of it and promote it and be excited. Speaker 100:36:09And we need their promotion. That's a wonderful thing for us if they're willing to promote it through their reach, which is 3x ours. So we certainly had some recommendations. We're currently right now doing a couple of things through the Roblox EDU group, so the education team. That's where they've come to us. Speaker 100:36:27They have a dedicated fund specific to educational programs. And they have brought us now a couple of deals, that they are funding for us to launch education campaigns. So they have been the source of nominating us as a good party. And the thing that's different is the other partners that are out there, they're more like traditional game studios. But I don't think that they would define themselves as a product company. Speaker 100:36:57And certainly, we do define ourselves as a product. So when we talk to Roblox leadership, what I see is that their eyes light up about things like pop ups and ways that we can accelerate getting more brands in faster through the innovative products that we're launching. Speaker 400:37:14Okay. Well, thanks and keep up the great work. Speaker 100:37:16Okay. Thank you, Howard. Have a nice day. Operator00:37:20Thank you. We've reached the end of our question and answer session. I'd like to turn the floor back over for any further or closing comments. Speaker 100:37:28Yes. So, we are pleased with our Q2 financial results, all things considered. While revenues were relatively flat, we adjusted and continued to deliver material decreases to our operating expenses and losses in our March to a profitable Q4. Our confidence in the opportunity and our ability to execute is unwavering and our product approach is our differentiator, as I just said, that allows for scale and margin growth. I'd like to leave you with 5 key takeaways that capture our strategy, positioning and the unmistakable traction that has us so excited about our product set for the future of the immersive world and media. Speaker 100:38:07The macro environment challenges come and go, but what cannot be disputed is the massive audience shift to gaming platforms that offer personalization and socialization that goes way beyond traditional video gaming. This is the future of social media and it's here now. Our larger share of publishing content revenue leads to larger and longer brand programs, opening the door for recurring revenue growth and more predictable stable cash flow. Our innovative technology and productization of repeatable elements establish a competitive edge and enable higher margins. And diversification across immersive world platforms improves our audience breadth and the opportunity to create and participate in expanded revenue streams and ownable.comworlds. Speaker 100:38:57Expertise in driving greater commerce through digital to physical crossover is our key. As I said earlier, we stand in the shoes of our brand partners with a P and L mindset. And with that, we thank you for your interest and your ongoing support. Have a nice day. Operator00:39:14Thank you. That does conclude today's teleconference webcast. You may disconnect your line at this time and have a wonderful day. We thank you for your participation today. Speaker 100:39:22Goodbye.Read moreRemove AdsPowered by