Cumulus Media Q2 2024 Earnings Call Transcript

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Provided by Quartr
August 2, 2024

There are 6 speakers on the call.

Operator

Welcome to the Cumulus Media Quarterly Earnings Conference Call. I'll now turn the call over to Colin Jones, Executive Vice President of Strategy and Development and President of Westwood One. Sir, you may proceed.

Speaker 1

Thank you, operator. Welcome, everyone, to our Q2 2024 earnings conference call. I'm joined today by our President and CEO, Mary Boerner and our CFO, Frank Lopez Balboa. Before we start, please note that certain statements in today's press release and discussed on this call may constitute forward looking statements under federal securities laws. Actual results may differ materially from the results expressed or implied in forward looking statements.

Speaker 1

These statements are based on management's current assessments and assumptions, and they are subject to a number of risks and uncertainties as discussed in our filings with the SEC. In addition, we will also use certain non GAAP financial measures. We believe the supplementary information is useful to investors, although it should not be considered superior to the measures presented in accordance with GAAP. A full description of these risks as well as financial reconciliation to non GAAP terms are in our press release and SEC filings. The press release can be found in the Investor Relations portion of our website, and our Form 10 Q was also filed with the SEC shortly before this call.

Speaker 1

A recording of today's call will be available for about a month via a link in the Investors portion of our website. Now with that, I'll turn it over to our President and CEO, Mary Berner. Mary?

Speaker 2

Thanks, Colin, and good morning, everyone. As anticipated during our last earnings call, the Q2 advertising environment continued to be challenging. Consistent with the pacing guidance we provided, Q2 revenue finished 2.5% below last year. However, our unrelenting focus on areas of the business that are in our control helped us mitigate the impact of soft demand to deliver $25,200,000 of EBITDA and excluding costs related to the exchange offer generate $8,300,000 of cash from operations. We also made meaningful progress in key priority areas during the quarter.

Speaker 2

Specifically, toward our goal of driving outsized growth from digital revenue streams, we grew revenue in our strategically critical digital marketing services or DMS business by 24%. In the area of expense management, we reduced fixed costs by $4,000,000 further improving our operating leverage. And with respect to fortifying our balance sheet, we completed the previously announced exchange offer and ABL upsizing, actions that importantly extended our maturities to 2029 at attractive terms. And we bought back a small portion of our sub debt, which expires in 2026. Starting with revenue, in aggregate, our digital businesses, which now account for 19% of our total revenue, continue to grow, increasing 5% year over year.

Speaker 2

Digital marketing services again led the way with strong growth driven in part by the investments that we've been making to expand our digital sales force and accelerate the rollout of Qumulus Boost, our portfolio of digital presence products. That growth on the heel of similar increases last quarter also reflects our focus on creating integrated audio and digital marketing solutions that provide impressive results for our clients. On average, our campaigns outperform industry benchmarks by more than 25% across 15 key business categories. Our differentiated go to market strategy centered on sales reps fully embedded in their communities is another key contributor to our success. Having feet on the street allows us to unique set of circumstances that individual customers face.

Speaker 2

For example, in Kansas City, our local DMS team recognized that a local specialty grocery chain was under siege from new stores opened by a couple of large national brands. The team created and launched an integrated audio and digital campaign that targeted the competitor shoppers within a 5 mile radius of the stores using special pricing and brand messaging. Only 2 weeks in, the campaign has massively exceeded the client's targeted metrics and better yet has generated sales increases of as much as 7% in the stores owned by a very happy new dealer of clients. Our ability to integrate this type of local insight into DMS campaigns across all markets, all of our markets is a significant advantage for us against competitors who are trying to sell from an out of market location. We're also benefiting from our ability to expand our relationship with existing radio only clients to add BMS to their buys.

Speaker 2

Versus Q2 last year, we've increased the number of legacy radio clients who now purchase DMS from us by 25%. Overall, the results of our approach are evident. Our customer count is growing, up 20% year over year. We're seeing highs in customer retention, a 9% improvement year over year. And average digital campaign order size for customers growing as well, up 3%.

Speaker 2

Most importantly, given our strong set of products, seat on the street sales capabilities, industry leading campaign performance and proven success at both developing new customers and converting radio only customers to DMS plus radio, our upside continues to be tremendous. Turning to our other digital revenue streams, podcasting revenue increased in the quarter, representing the 4th consecutive quarter of year over year growth, while streaming revenue declined, reflecting the previously mentioned expiration of a fixed rate sales contract. Despite that, because we are able to better manage and optimize the monetization of our streaming impressions, which we've grown 25%, we remain confident that taking back sales responsibility for our station streaming inventory is a smart long term move. On the broadcast radio front, our national broadcast advertising businesses, which consist of national spot and network revenue streams together make up approximately 50 percent of our total annual broadcast revenue. While the national ad environment remains challenging overall, we did experience areas of improvement positive national trends across a number of categories, including insurance, retail and telecom.

Speaker 2

Additionally, advertiser demand for live sports continues to be very strong. For example, revenue for the NCAA men's and women's basketball championships both grew during the quarter with the latter reaching all time revenue highs. Further, we saw significant interest in our syndicated updates covering the summer games in Paris with strong pre bookings. In fact, we are on pace to deliver triple the revenue we did from the games 2 years ago. However, other categories such as financial services, recruiting and home improvement remain depressed with advertisers citing the difficult macro and interest rate environment as significant obstacles to their spending.

Speaker 2

We remain hopeful that we will see their budgets improve once rates begin to decrease. But for now, the national advertising outlook remains uncertain. With respect to local spots, year over year revenue performance was similar Q1, down 4%. High interest rates continue to be a factor with both auto dealers, our 2nd largest local ad category and the financial category, including banks, credit unions and mortgage brokers suffering from low consumer demand causing them to pull back further on their ad spends and the declines we've already seen in the Q1. Notably, we've been able to offset some of the declines in these categories by generating significant local spot revenue growth from clients who have customers in multiple markets.

Speaker 2

We started focusing on this customer category several years ago and have now developed considerable expertise in creating and executing multiple multi platform, multi market campaigns to serve clients across all their locations. This product, which we call Beyond Home Market, has delivered excellent results with Q2 multimarket local broadcast revenue up 65% year over year. Looking ahead, Q3 revenue is currently pacing down slightly, but our conversations with advertisers continue to be focused on when, not if, they're going to return to more typical spending levels. Of note, the current pacing includes only the political that's on the books at this point in time. With the change in the Democratic presidential candidate and to the extent that certain states become more highly contested than previously expected, we may see some upside given our footprint in battleground states such as Pennsylvania, Wisconsin, Georgia and Arizona.

Speaker 2

Moving to expenses. As always, we are highly focused on cost reductions. I noted earlier our Q2 fixed cost reduction of 4,000,000 dollars which brings our year to date total to $8,000,000 on top of the $120,000,000 of fixed costs that we've taken out from 2019 through the end of 2023. These reductions significantly improve the company's operating leverage, which will drive EBITDA growth when ad demand picks up. They also help to offset investments in our digital businesses, where we've been expanding our sales force to target the expansive DMS growth opportunity.

Speaker 2

Notably, in Q2, we increased our digital sales force for the 6th consecutive quarter and we expect to continue growing this part of the organization. We are similarly disciplined on capital allocation. As a reminder, since our 2018 emergence from bankruptcy, we have prioritized organic growth, including in our digital businesses, leveraging the assets that we already have in place and third party partnerships to fuel expansion. What we didn't do was make highly dilutive acquisitions, uneconomic podcast deals and technology investments with no clear path to return on that investment. Instead, we walked away from many transactions that would boost profitless revenue in favor of a focus on earnings and cash generation metrics.

Speaker 2

To that point, our post pandemic EBITDA recovery, free cash flow generation and gross debt pay down have all been best among peers. We maintain these performance trends in the Q2 as we generated positive operating cash flow adjusting for the transaction costs related to the exchange, while also paying down small portion of our remaining sub debt that's due in 2026. As a reminder to investors, given the current leverage levels, our capital allocation priority will be to continue debt reduction. Before turning it over to Frank, I want to reemphasize the importance of the financial flexibility and extended runway that we created. Since we emerged from bankruptcy, fees, we reduced gross debt by approximately 50%, which put us in the position to successfully negotiate a refinancing of our capital structure, extend our debt maturities to 2029 unfavorable terms and most crucially, increase the time we have to push through the economic choppiness and realize the value that we believe is inherent in the company.

Speaker 2

Cumulus has a strong set of assets, including a vast national platform that can reach audiences whenever and wherever they choose to listen. Extensive feet on the ground feet on the street local sales capabilities, which allow us to walk products through the door in over 80 markets. Premium programming across all genres, with particularly exclusive assets in sports and news talk space profitable and growing digital businesses an audio library filled with many millions of hours of relevant, engaging and entertaining clients entertaining content, and a team with a strong track record of expense management and disciplined stewardship of capital. As we continue to execute against the tight set of priorities, we see many paths for maximizing the value of these assets on behalf of our shareholders. Courtesy of the time afforded by our recent refinancing, we have the breathing room to explore all these paths despite an economic backdrop, which remains challenged for now.

Speaker 2

With that, I'll turn the call over to Frank.

Speaker 3

Frank? Thank you, Mary. Q2 revenue was $205,000,000 down 2.5% year over year, consistent with the pacing guidance from our last call, while EBITDA was $25,200,000 As Mary mentioned, our DMS business continued to be our highest growth area with an increase of 24% driven by more new customers, improved customer retention and higher average campaign order size. From a category perspective, insurance, retail and telecom were our top performing key national categories, while our weakest were financial services, recruiting and home improvement. In local spot, home products, travel and auto supplies were our best performing categories, while financial, auto, entertainment lagged.

Speaker 3

We generated $1,900,000 of political revenue in the 2nd quarter versus $1,200,000 in the same period of 2020. Total expenses in the quarter were essentially flat year over year, which included higher variable expense associated with growth of our DMS business. It should be noted in Q2 2023 expenses benefited from a $2,000,000 one time reduction from an acquisition related to earn out. Excluding that impact, year over year expenses decreased by approximately $2,000,000 reflecting the benefits of our ongoing fixed cost reduction initiatives. As Mary mentioned, we achieved $4,000,000 of fixed cost reductions during the quarter $8,000,000 year to date, and we continue to focus on disciplined cost actions to improve operating leverage, which will benefit EBITDA when the advertising environment recovers.

Speaker 3

Turning to the balance sheet. We finished the quarter with $53,500,000 of cash. Excluding $16,000,000 of costs related to the exchange offer, we generated $8,000,000 of cash from operations. We repurchased $500,000 of stub debt that matures in 2026, leaving a principal balance of approximately $24,000,000 As a reminder, with the completion of our exchange offer, we extended maturities to 2029, reduced the principal amount of debt outstanding at maturity by approximately $33,000,000 secured attractive interest rates, maintained covenant like terms and increased our ABL facility availability by 25%. Since the transaction was not deemed an extinguishment of debt for accounting purposes, the principal reduction of $33,000,000 was not immediately reflected on the balance sheet, but will be amortized through the term of the debt.

Speaker 3

As such, this amortized unamortized discount, which can be found in the footnotes of our 10 Q will need to be excluded to arrive at the amount of debt owed. Taken at this discount, our debt owed at maturity is $642,000,000 Looking ahead, as Mary said, our capital allocation priority is to pay down debt. In addition, we are reducing our CapEx guidance for the year to $25,000,000 from $30,000,000 And lastly, we do not expect to pay a material amount of taxes this year. Turning to the Q3, while some parts of the advertising environment are improving, there's still considerable uncertainty in the macro environment, which causing many advertisers to hold back spending. As a result, total company revenue is currently pacing down slightly.

Speaker 3

As a reminder, in the last presidential election, we generated $5,800,000 of political revenue in the 3rd quarter, which benefited from 2 contentious Senate races in Georgia. With that, we can now open the line for questions. Operator?

Operator

Thank Our first question comes from Michael Kupinski with NOBLE Capital Markets. Your line is open. Please go ahead.

Speaker 4

Thank you. Good morning, everyone. A couple of questions here. Regarding political, let's start there. In the Q2, it seems like it was a little lower than kind of past cycles.

Speaker 4

And I was wondering what your thoughts are about political to the balance of the year, especially now that we see Harris and the race. So does that improve the political outlook and if you can give us your color on political?

Speaker 3

Good morning, Mike. I'll take that. Our second quarter vertical compared to 2020 was actually higher. And I mentioned that in the script, it was about $700,000 higher, so $1,900,000 versus 1,200,000 dollars And the biggest driver there were stacks I'm sorry, packs that came in on the Republican Party side. But having said that, it was still a pretty low quarter.

Speaker 3

With regard to the balance of the year, spend political spending did take a little bit of deposit in the quarter, given the uncertainty and all the noise around the Democratic candidate. All signs are here and particularly as races appear to be more competitive that the dollars will be fairly significant. Having said that, and I mentioned this in our prepared remarks, we did benefit from 2 Georgia Senate races, which are not occurring this year. And also as a reminder, most of the money that we get in political is really not in the presidential side, but down balance.

Speaker 4

Great. Thanks, Frank. On the network business, I was just wondering, typical like as we get to the prospect of lower interest rates, it seems like the network business typically in the past has always kind of start to show some significant improvement. It was just and you seem like that your trends appear, I guess, that you might see some improvement figure, still cautious and was just wondering if you can kind of set the stage for what your expectations might be on the network business, get in the face of the prospect of seeing lower interest rates?

Speaker 3

That's a good question. So on the network, let me talk about the network first in the second quarter. The network in the second quarter was lower than the Q1 and we talked about some of that was due to the timing of March Madness. And as Mary mentioned in her prepared remarks with regard to demand for sports, the network will be much better performance in the Q3 driven by sports. Now having said that to your question, there's no question that the higher interest rates is holding back spending.

Speaker 3

There's a big question at this point and we've seen this in other companies releasing earnings recently, whether or not rates coming lower is going to be accompanied with weaker consumer demand, which is something that we have to deal with in terms of the macro environment. Having said that, we do expect when rates come down, if the past recreates itself in the future that should bode well for all advertising demand, including the network.

Speaker 4

And Frank, does that include the podcast business as well, because I know that's kind of tied to the national advertising outlook? Can you kind of just give us some thoughts there?

Speaker 2

Yes, I can answer that. Yes, I think that's just that you could assume the same thing for the podcast business. We've had we said in the last quarter, we have seen a nice clip of listenership growth. And so what follows, of course, is advertising growth. We also so what we've seen is much stronger execution on our part to capitalize on the growth and we've seen huge surges from key shows that we have.

Speaker 2

They tend to be more tied to the direct response category, but which has been soft for all the same reasons. But we're because of the significant leadership growth, we anticipate we'll continue to grow that business.

Speaker 4

Thank you. My final question, I know that you always look at cost reductions and so forth and was just wondering, you already had some fixed cost reductions in the last quarter. I was wondering if you have identified any additional fixed cost reductions that we might see in the Q3 or the second half of this year?

Speaker 3

Mike, consistent with what we've said in the past, we wake up every morning trying to figure out how to generate revenues and be more efficient from the business. And each quarter gets tougher to reduce fixed costs, but we find a way to do it. And so at this point, I'm not going to we can't give you guidance of what that's going to be in the Q3, but that's part of our DNA. And we'll continue to do that not only in the Q3, but as we look for the rest of the year and going into next year.

Speaker 2

Yes. And I would add that we continue to look at yes, yes. And I would just add that we continue to look at on a regular basis real estate costs and contract costs made to improve functions through technology, better process, etcetera. So as Frank said, we wake up and we think about cost reduction.

Speaker 4

Thanks, Mary. Thanks for the color. That's all I have. Good luck, guys.

Operator

Our next question comes from Patrick Scholl with Barrington Research. Your line is open. Please go ahead.

Speaker 2

Good morning. I just had a question about

Speaker 5

the on the digital segment. You talked about streaming revenue being down. I was just wondering if you could maybe talk about some of the challenges that you had in monetizing. I think you said that there was impression growth. I was kind of wondering how what sort of investments do you guys need to make in order to improve that monetization side?

Speaker 2

Yes. I can answer that. As we said in the prepared remarks, in 2023, we benefited from a favorable third party fixed rate ad sales contract for a portion of our radio stations streaming inventory. Essentially what that means is we were outsourcing the monetization because we didn't of that inventory because we didn't historically have the capabilities to do it ourselves. We now have those capabilities.

Speaker 2

So the contract recently expires. And so what that will do is it will affect our streaming growth rates in the short term. We do not expect that to continue. Taking back our spatial streaming inventory was the smart move strategically and it will be financially, because we wanted to be able to control our inventory and how it is sold and consumed. And then also, controlling it directly in the national marketplace gives us significant strategic advantages because we're able to bring our broadcast and streaming inventory to market together.

Speaker 2

So it's a much more seamless experience for advertisers and for agencies. So I think as we grow impressions, we're going to lap that contract and you'll see some growth. Okay. And then on

Speaker 5

your digital marketing services business, I was just wondering if there were any specific verticals that you view as really key to your sales efforts and that you like any investments that you would feel is necessary to have like a more tailored offering to those verticals?

Speaker 2

Yes. I mean, we've developed in the 15 verticals that we mentioned where we outperform the industry in industry benchmarks, it was between 25% and each one of those, we have a specific strategy and approach. The top categories include automotive, for sure, HEAC and Plumbing, hospitals, that's probably the top 3 and home improvement. Actually, home improvement is number 1. So each one of those is a specific go to market strategy and opportunity.

Speaker 2

Okay. Thank you.

Operator

There are no more questions. I'll now turn it back over to the company for closing remarks.

Speaker 2

Thanks, everybody. Appreciate your time. Enjoy the rest of the summer, and we'll see you next quarter. Thanks.

Operator

Ladies and gentlemen, today's call has now concluded. We'd like to thank you for your participation. You may now disconnect your lines.

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Earnings Conference Call
Cumulus Media Q2 2024
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