Well, over the course of this year, we've turned the same kind of intensity to our sales channels. Every 10 days or so, the entire executive committee, plus relevant other leaders, meets to go through all of the sales channel data in granular detail, figuring out what's working where in which city, which town, which street, which state, which channel, what are the little hiccups, what are the things we've missed, how do we optimize, how do we fine tune, how do we learn from promotions, how do we experiment with price, how do we scale different channels, how do we work with different partners, going through all of that at an incredibly granular level and then adjusting, optimizing, reviewing, adjusting, optimizing, reviewing again. And I think we're beginning to see that flow through into improved sales momentum, improved delivery momentum, just exactly as we did in our customer care organization, and you've seen the results that, that had in our MPS results. I'm very confident we're going to see the same thing in our sales results as well. Operator, next question.