New York Times Q2 2024 Earnings Call Transcript

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August 7, 2024

There are 9 speakers on the call.

Operator

Good morning, everyone, and welcome to The New York Times Company's Second Quarter 2024 Earnings Conference Call. All participants will be in a listen only mode. Please also note today's event is being recorded. At this time, I'd like to turn the floor over to Anthony DiClemente, Senior Vice President, Investor Relations. Please go ahead.

Speaker 1

Thank you, and welcome, everyone, to The New York Times Company's Q2 2024 Earnings Conference Call. On the call today, we have Meredith Kopit Levien, President and Chief Executive Officer and Will Bardeen, Executive Vice President and Chief Financial Officer. Before we begin, I would like to remind you that management will make forward looking statements during the course of this call. These statements are based on our current expectations and assumptions, which may change over time. Our actual results could differ materially due to a number of risks and uncertainties that are described in the company's 20 23 10 ks and subsequent SEC filings.

Speaker 1

In addition, our presentation will include non GAAP financial measures, and we have provided reconciliations to the most comparable GAAP measures in our earnings press release, which is available on our website at investors. Nyt co.com. In addition to our earnings press release, we also have posted a slide presentation relating to our results on our website at investors. Nytco.com. And finally, please note that a copy of the prepared remarks from this morning's call will be posted to our investor website shortly after we conclude.

Speaker 1

With that, I will turn the call over to Meredith.

Speaker 2

Thanks, Anthony, and good morning, everyone. It was a strong second quarter for The Times, one in which we made further progress on the path to becoming the essential subscription for every curious person seeking to understand and engage with the world. Our Q2 results demonstrate that our strategy continues to work as designed. Let me describe how. First, our world class news destination combined with our distinctive products in games, sports, cooking and shopping advice attracted large and passionate audiences in giant spaces.

Speaker 2

Together these products gave many people multiple reasons to come to the times and numerous pathways by which to do so. 2nd, our subscribers were deeply engaged. In Q2, we saw the share of subscribers on our sites and apps each week hit another multi year high. That's a clear sign that we're delivering unique value to users and building long term relationships with them. 3rd, we saw another quarter of increasing ARPU further evidence of the distinctive nature of our journalism and that it's increasingly valuable to people over time.

Speaker 2

That also supports our conviction that we can keep growing digital only ARPU year on year as we use our multiple pricing and monetization levers. And 4th, growth in Q2 across digital affiliate and licensing demonstrated the ability of our diverse product portfolio to power multiple revenue streams beyond subscription. In sum, our high quality increasingly diverse portfolio products attracted tens of millions of people each week and engage them deeply. And we're showing that we can sustainably translate that interest into more direct relationship, more subscribers, growing revenue and increasing profitability even as the market continues to experience significant audience headwinds driven by shifts in the platform landscape. Halfway through 2024, we are on track for another year of higher AOP and margin expansion as well as strong free cash flow generation.

Speaker 2

I'll turn now to some of the details from the quarter, starting with subscribers. We added 300,000 net new digital subscribers, marking further progress on the path to our next milestone of 15,000,000 total subscribers. The key to driving subscriber growth is having products that are continuously becoming more differentiated and valuable. That starts with news where our ongoing investments in coverage mean The Times is well prepared to follow the story wherever it goes. In recent months that's ranged from the historic events unfolding around the U.

Speaker 2

S. Presidential election to the ongoing wars in Gaza and Ukraine to intensifying weather to sweeping technological change. Alongside our broad and deep coverage of hard news, Times users are also benefiting from the increased science backed health and wellness coverage I mentioned last quarter and an enhanced culture report. An example of the latter was last month's ranking of the best book of the 21st century, which was read by 1,000,000 and then included an array of features for people to create their own list and track what they've read. We're also driving engagement through format innovations that make our coverage more accessible and compelling.

Speaker 2

That includes live briefings that deliver real time reporting and commentary during the biggest news moments and more prominent use of video to demonstrate the expertise and hard work of our reporters across BEAC. It also includes an expanded audio offering that makes much of our day to day coverage listenable and further experiments with AI assisted translations into Spanish. Games had another strong quarter in Q2 and contributed to our business in multiple ways. It drove new standalone game subscribers, was a valuable funnel for new bundle subscribers, it generated meaningful advertising revenue and it brought millions of prospects to the Times portfolio. Games had 2 notable product enhancements in the quarter.

Speaker 2

We brought our popular new word game Strand out of beta and into our mobile games app where we can reach an even bigger audience. And we added Wordle archive as a subscriber only benefit and an example of the kind of feature that entices audiences to pay and stay. We also made palpable progress on the athletic journey to become a household name among sports fans in the quarter with strong coverage of the Copa America and the Euros and substantial growth in both audience and revenue. We completed the first phase of the athletic technical migration to the Times web domain in the quarter, which enables us to better connect the athletic to the rest of our products. And just a few weeks ago, we launched a new multi format NFL franchise called Scoop City.

Speaker 2

All of that progress helps keep the athletic on track for profitability by next year and underscores the generational opportunity we see to build a top destination for sports fans globally. The quarter's year on year ARPU growth, I noted earlier, was a function of our ongoing success at transitioning bundle subscribers to higher prices. This reflects our strategy and action as we steadily add value to our journalism and products, people engage more and value them more. This strengthens our ability to transition subscribers to higher prices over time and it gives us confidence that we'll see continued year on year ARPU growth. Advertising revenue in the quarter was in line with guidance, reflecting growth in our sub brands and a modest pickup in overall demand despite the continued impact of some marketers avoiding certain hard news topics.

Speaker 2

And we continue to build new ad products that can drive even more value to marketers. Last month, we launched Grand Match, an AI powered tool to pair advertisers with the most relevant high performing content and audiences for their campaign. Revenue beyond subscriptions and advertising exceeded guidance driven by a strong quarter for Wirecutter and licensing. Wirecutter is providing product reviews across more categories, spotlighting more deals and delivering more advice to help people get the most out of what they buy, all of which increases its value over time. Our costs in the quarter reflected ongoing discipline even as we continue to invest in the areas that differentiate our journalism and products.

Speaker 2

That discipline combined with strong execution resulted in another quarter of AOP growth and healthy free cash flow generation. I'll wrap by reminding you of what we're working to do every day, make journalism and products so valuable that people will seek them out, ask for them by name and form direct relationship and daily habits. The combination of our world class news destination plus market leading lifestyle products means we have complementary offerings in big spaces, each with multiple growth levers fueling multiple revenue streams. Together, we believe these make the Times resilient in a changing media landscape and well positioned for continued value creation. Now let me turn it over to Will for more details.

Speaker 3

Thanks, Meredith, and good morning, everyone. As Meredith stated, our Q2 financial results keep us on track to deliver another year of healthy revenue growth, AOP growth, margin expansion and free cash flow generation. Q2 also demonstrated how our portfolio of market leading news and lifestyle products is working to drive these economics. Our growing subscriber base along with increasing subscriber engagement enabled us to strengthen our multiple revenue streams. As our subscriber base is scaled, we've driven operating leverage even as we continue to prioritize strategic investments aimed at further differentiating our high quality journalism and digital products.

Speaker 3

We grew overall revenue in the quarter by approximately 6% as increasing digital subscription, digital advertising, affiliate and licensing revenue more than offset ongoing declines in print. AOP grew by approximately 14% year over year and AOP margin expanded by approximately 110 basis points to 16.7%. Consistent with our capital allocation strategy and the strength of our free cash flow generation, we have returned $82,000,000 to shareholders in the 1st 6 months of the year. This included approximately $42,000,000 in share repurchases and $40,000,000 in dividends. Now, I'll discuss the 2nd quarter's key results, followed by our financial outlook for the Q3 of 2024.

Speaker 3

Please note that all comparisons are to the prior year period unless otherwise specified. I'll start with a discussion of our subscription business. We added approximately 300,000 net new digital subscribers in the quarter with growth coming from multiple products across our portfolio. Bundle and multi product subscribers now make up approximately 45% of our total base along the path to exceeding 50% by the end of next year. Total digital only ARPU grew 2 point 1% year over year to $9.34 as we continue to step up subscribers from promotional to higher prices and raise prices on tenured non bundled subscribers.

Speaker 3

As Meredith highlighted, the value we've added to our products across our portfolio in Q2 led to higher levels of subscriber engagement. This strong subscriber engagement combined with the encouraging results we're seeing in pricing step up points gives us confidence that modest year over year ARPU expansion will continue for the remainder of the year. As a result of both higher digital subscribers and digital only ARPU in the 2nd quarter, digital only subscription revenues grew approximately 13% to $305,000,000 and total subscription revenues grew approximately 7% to $439,000,000 Both were in line with the guidance we provided last quarter. Now turning to advertising. Total advertising revenues for the quarter were $119,000,000 an increase of approximately 1%.

Speaker 3

Digital advertising revenues increased approximately 8% to $80,000,000 Both digital advertising and total advertising revenues were within the guidance ranges we provided last quarter. Other revenues exceeded our guidance, increasing approximately 5% to $66,000,000 as Wirecutter affiliate and licensing revenues continued to perform well in Q2. Adjusted operating costs came in within our guidance range of 4% to 5%, increasing by approximately 4.4%. Looking at each of the lines, cost of revenue increased approximately 4%, sales and marketing costs decreased approximately 1.5%, product development costs increased approximately 11% and adjusted G and A costs increased approximately 5%. Adjusted diluted EPS in Q2 increased 0 point 0 $7 to $0.45 primarily driven by higher operating profit and higher interest income.

Speaker 3

I'll now look ahead to Q3 for the consolidated New York Times Company. Digital only subscription revenues are expected to increase 12% to 15% compared with the Q3 of 2023 and total subscription revenues are expected to increase 7% to 9%. Digital advertising revenues are expected to increase high single digits and total advertising revenues are expected to be flat to increase low single digits. Other revenues are expected to increase 9% to 11 percent as we expect licensing and Wirecutter affiliate revenues to be even stronger drivers of growth in Q3. Adjusted operating costs are expected to increase 5% to 6%, which takes into account the opportunity we're seeing in the quarter to lean into marketing investment during a period of strong returns.

Speaker 3

While cost growth rates can fluctuate quarter to quarter, particularly on individual lines, we remain focused on sustaining healthy revenue growth, AOT growth and margin expansion for this year and beyond through a disciplined approach to cost management. We expect to continue investing in our high quality journalism and digital product portfolio, while reallocating resources to the areas that create the most value for our audience. I'll close by noting that our results demonstrate our essential subscription strategy is working as designed and we remain on track to achieve our previously stated midterm targets for subscribers AOP growth and capital returns. With that, we're happy to take your questions.

Operator

Ladies and gentlemen, we'll now begin the question and answer session. Our first question today comes from David Karnovsky from JPMorgan. Please go ahead with your question.

Speaker 4

Hi, thank you. Just on the digital subscription guide for Q3, looks healthy acceleration over Q2 at the midpoint. Meredith, maybe you could speak to the puts and takes of that. How much of the lift or growth you're seeing there as a product of the promotional bundle subs graduating in the higher tiers? And what are you seeing for the cohorts so far?

Speaker 4

And then just one for Will on the guide, the acceleration of other revenue in the Q3, maybe just can you give some detail around that? Thanks.

Speaker 2

I mean, I'll just make a broad comment, which is I think you're seeing the model kind of play out as designed with net adds coming from a number of places bundle and single product and the trajectory of being able to transition those bundled subscribers to higher prices broadly going very well. Will, you might add the detail he's asking in the second part of the question.

Speaker 3

For the other income. Yes, David, as you know, that other revenue line had several different components in it, which can create some natural variability quarter to quarter. I think in Q3 in particular, Wirecutter affiliate revenue can be seasonably stronger in certain periods and we've been investing there as Meredith said in her prepared remarks to create more value there and we're seeing good returns. In addition, the timing of our licensing revenue can be somewhat lumpy. I think the important thing, stepping back as we've said in our remarks, we expect both affiliate and licensing to deliver growth in 2024 and you're seeing that in the Q3 guide.

Speaker 1

Great. Thanks so much, David. Operator, we'll take our next question.

Operator

Our next question comes from Thomas Yih from Morgan Stanley. Please go ahead with your question.

Speaker 5

Great. Thanks so much. Yes, I really appreciate all the color on the ARPU expansion for the remainder of the year. Going off of what Dave was asking, I noticed the bundle and multi product ARPU saw a sequential uptick. I know that's somewhat dictated by the inflows of new starts on promotional rates kind of going forward.

Speaker 5

But can you just give us an update on how the phasing of graduating promotional bundle subscribers is going? I think you alluded to that cohort building in terms of just the eligibility and through the year? Is that still the case? And then as a follow-up for Will, you mentioned leaning into marketing efforts. I think historically, during periods of elevated news cycle, you've actually kind of leaned off.

Speaker 5

I was just wondering if there's any change in dynamic there in terms of the ROI that you see from marketing spend? Appreciate it. Thank you.

Speaker 3

Sure, Thomas. I'll take both of those. So on the first one, you've highlighted that sequential growth in bundle and multiproduct ARPU. We're really pleased as Meredith and I both said with how the bundle step ups are going for the cohorts And that's the primary driver of the increase in the bundle and multiproduct ARPU we're seeing. Having said that, I just want to step back and say, as we've said before, we're not overly focused on sequential growth in any one subscriber bucket.

Speaker 3

The really important metric that we're focused on and we want everyone focused on is that year over year growth in total digital only ARPU. So, I'd say kind of leave it with our big the bigger picture is that those ARPU increases reflects our strategy and action. As we steadily improve our journalism and products, people engage more and place higher value on the service and that just continues to strengthen our ability to transition subscribers to higher prices over time and gives us confidence that we'll continue to see that year over year ARPU growth going forward.

Speaker 2

I'm going to add one little beat, which is just all the products are getting more valuable as we go. And our ability to get people to engage with them gets better as we go, which is why in our prepared remarks, we both talk about the strength of engagement.

Speaker 3

Yes. And then on the marketing ROI,

Speaker 1

what I'd say

Speaker 3

is what we've often said is in practice sort of the growth rates can fluctuate quarter to quarter as we've seen over the last several quarters in marketing spend. And we're really ROI focused on that. So while just to step back, while the vast majority of our starts are coming in organically, we always consider every quarter whether to lean in a bit when we see particularly strong returns. And as I noted in my prepared remarks, that appears to be the case so far in Q3. So this may well be one of those quarters we lean in.

Speaker 3

I think stepping back, the most important thing, anytime we're talking about costs is to just keep in mind that we expect to see year over year AOP growth and margin expansion this year and beyond. That's kind of the fundamental focus. And we are just really focused on that long term investment strategy of investing in the high quality journals and digital product portfolio, which enables us to that's the core of the growth driver and we are reallocating resources to the areas that create the most value for our audience.

Operator

Our next question comes from Jason Bazinet from Citi. Please go ahead with your question. Yes.

Speaker 6

I appreciate the capital returns, the buybacks and the dividends. But it seems like your cash balance has been gradually growing since you did the acquisition of The Athletic back in the Q1 of 'twenty two. And so my question is, what do you think will end up happening with that cash?

Speaker 3

Yes, I appreciate the question since we're really pleased, as you can imagine, with the strong cash flow generation we're seeing. And it's reinforcing it's only reinforcing our confidence in our capital allocation strategy and that remains unchanged. So let me just make sure I remind everyone of that. Our top priority is first to continue that high return organic investment to grow our essential subscription strategy. We see a lot of running room in those huge spaces we're in.

Speaker 3

2nd, as you noted, returning at least 50% of our free cash flow to shareholders of the midterm between stock buybacks and dividends. And I think what you're hitting on here is the value we also see in the 3rd leg of our capital allocation strategy, which is the balance sheet and having a really strong balance sheet. We have a really high bar for M and A, but what we see is a real benefit in sustaining a balance sheet that provides us with a lot of strategic optionality. We think that's an important advantage during a period of market dynamism, where we see ourselves on the path to be coming among a small handful of scaled global digital subscription services. And that flexibility is really, really important.

Speaker 1

Great. Thanks, Jason. Operator, next question.

Operator

Our next question comes from Vasily Karasyov from Cannonball Research.

Speaker 7

I wanted to ask you to provide more color, if possible, into the variability of wire cutter revenue from quarter to quarter and what drives that? And maybe that will help us better understand the acceleration in underwriting and if you're guiding too. And another question, Meredith, you touched on it that advertisers are still avoiding certain categories of news. And then you said that you are working on other products. So do we would it be correct to understand that you figured out a way to work around this situation because it seems like your advertising revenue is stronger this quarter and the press release does not call out any weakness unlike last quarter?

Speaker 7

Thank you.

Speaker 2

Yes. Both good questions. On Wirecutter, I would say, step back point for us broadly, we're super happy with that business. I think some of the variability is just like how and when people shop and that follows the broad trends in the marketplace. You've got back to school in Q3.

Speaker 2

We tend around holiday time to see a lot of activity around gift buying. And I think the track of the business reflects that. And we've been we've owned that company now for what 7, 8 years and we've been really deliberate about investing to harness what remains very strong demand for high quality product reviews. So just kind of working on every dimension and I would think about it kind of quarter on quarter as just reflecting the broader trends and when people go out and shop. So I think that's what you're getting at there.

Speaker 2

On the advertising, I'll say a few things. As I think Will said in his prepared remarks, we did see a modest pickup in demand in the Q2, which was of course pleasing to see. There's kind of a lot of dynamics at play here. It's a lot of confidence in the sort of basic strength of our ad products, our big premium canvases with first party data. So the products we've been building and executing on for 4 or 5 years now, they really work for marketers and we are extending those products to our sub brands across the whole portfolio, even cooking and wire cutter now in a bigger way, but I'd say games and sports are place where we're seeing real strength in that.

Speaker 2

And then on the other side, we've continued to see some amount of marketer news avoidance on certain topics. But broadly, I would say we remain confident in the ad product portfolio. We've got U. S. Specifically, I think about brand match, which I referred to in my prepared remarks.

Speaker 2

That is a new targeting toolset that is AI powered and I would say that will operate in addition to all the first party data we have. So it gives uses AI to give marketers even more ways to sort of target across coverage, across the products and across audiences. And we have a lot of optimism that that will help be a growth driver.

Speaker 1

Great. Thanks, Vasily. Operator, we'll take our next question please.

Operator

Our next question comes from Doug Arthur from Huber Research

Speaker 2

Partners.

Speaker 8

Meredith, just a quick comment on the athletic. It seems like the bottom line is moving to breakeven quicker than expected and the take rate based on the sub numbers you threw out the bundled product better than expected or at least a nice tone to it. So I'm wondering if you could just sort of talk about the bottom line for The Athletic over the next year or so expectation? Yes.

Speaker 2

Great question. I mean, the broadest thing to say is we're very happy with how it's going. It's a big important step for us. We're playing a very long game to be a household name among sports fans to really build awareness and audience for the athletic that's gone well. And I'd say still relatively early as far as the path to profitability.

Speaker 2

We were very descriptive about that at the point of acquisition 2.5 years ago and I think we are well on that path. And as you hear us talk about, feel really good about where we are and it's been a night this past quarter was a great you saw some of that reflected in the quarter as we grew audience and revenue in track to what we put out initially and looking to build something really big in the world and at the New York Times in terms of our ability to be a leading global destination for sports fans.

Speaker 1

Great. Well, thanks everyone for joining our second quarter earnings call. We'll see you next quarter.

Operator

Ladies and gentlemen, the conference call has now concluded. We thank you for attending today's presentation. You may now disconnect your lines.

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