Jon R. Moeller
Chairman of the Board, President and Chief Executive Officer at Procter & Gamble
Thanks, Andre. Our team continues to execute our strategy with excellence, enabling strong results over the past six-plus years, pre-COVID, during COVID, through a historic inflationary and pricing cycle and through geopolitical tensions. They've now delivered 26 consecutive quarters of 2% or better organic sales growth, averaging 5.5% organic sales growth over those 6.5 years. We've now delivered 8.5 fiscal years of 2% or better core earnings per share growth, averaging nearly 8% over that period.
This is the type of long-term -- sorry, turning to my page here, balanced top and bottom-line growth we strive to deliver, solid consistent growth over-time. As we expected, heading into the fiscal year, first-half results were below the guidance ranges we set for the full-year. And while recent consumer trends and FX rates make the balance of the year more challenging, we continue to expect stronger results in the second-half. Andre will discuss this more in the guidance update. We remain committed to the integrated strategy that has enabled our strong results and that is the foundation for balanced growth and value-creation. We highlighted many of the reasons we're confident in this strategy at our Investor Day in November.
If you weren't able to attend, I encourage you to listen to the replay on our IR website. To recap, we remain very disciplined in our portfolio choices, including some moves over the past year to strengthen our ability to generate US dollar-based returns. We're doubling down on superiority across all five vectors. No single vector of superiority can carry the day itself. It's all five together. The innovation plans to create and extend superiority across the business are very strong and we continue to leverage recent innovations by driving more trial and household penetration.
A few examples, Charmin with its patented scalloped edge, the biggest innovation in toilet paper in 100 years, continues to drive Charmon volume and value share growth in the US. We were first to launch the whole body deodorant sprays now across the Old Spice secret and native brands and we continue to drive trial in the growing segment -- in this growing segment of the category. P&G US deodorant volume and value share are each up nearly a point over the last year.
Dawn Powerwash continues to drive market-share up more than a point in the US market after nearly three years in the market. Swifer PowerMob has become the largest innovation in Swifer's history, contributing to 40% growth of the brand portfolio and driving a remarkable 35% growth in the category. We've launched our most advanced power toothbrush, Oral B IO10 early last year. We followed up with IO2, the first IO designed to help consumers trade-up from a manual toothbrush to a power brush. Early results in the US are very encouraging and we're expanding IO2 across major markets over the next several months. We just launched our best-ever whitening toothpaste, Crest 3D White Deep staining remover.
The new formula works in just one day-to dissolve the bonds that lock stains to your teeth and better prevent stains from occurring. The early trial period for deep stain remover is off to a great start. We're expanding Zivo, our insect killing sprays, mosquito and tick repellants and insect traps with worry-free ingredients inspired by plants' natural defenses against bugs. We're building distribution and trial and receiving very strong consumer ratings and reviews. OxyBoost power pods have just launched online with a great response from retailers and customers.
OxyBoost includes two times the OxyPower to provide Tide's most powerful clean. OxyBoost power pods will be available in-stores soon and will be following-up quickly with additional innovations in laundry detergents and fabric enhancers. Finally, tied EVO, our new laundry detergent developed on our breakthrough functional fibers platform, continues to exceed expectations in our Colorado test market, surpassing our year-one performance goals in just the first 12 weeks after launch. We're progressing through the last phase of supply-chain readiness and we'll be assessing our expansion plans in the coming months.
There are many more examples we could share considering the next six months six-month of innovations across Tide, Game, Downey,, Dawn, Cascade, Mr Clean, Pampers, Loves, Tampax always, always discrete, Bioty, Old Spice, Crest, Gillette and Venus brands. And that's just in the US. I hope you can see this is one reason we're confident in our prospects going-forward. We're improving productivity in all areas of our operations to fuel investments in superiority, mitigate cost and currency headwinds and drive margin expansion. We've extended our visibility to productivity improvement with each business unit building three-year cost-savings master plans, mirroring what we've done for years in our innovation program.
We're driving constructive disruption of ourselves and our industry, a willingness to change, adapt and create new trends, technologies and capabilities that will shape the future of our industry and extend our competitive advantage. We've designed and continue to refine and strengthen P&G's organization structure so that it enables P&G people to be fully empowered, agile and accountable focused on business outcomes to deliver the greatest value-creation. We call this an integrated strategy for a reason. Each part of the strategy needs to be delivered. It's not a menu to pick and choose from. Each element is incredibly -- incredibly important.
The real advantage comes from being able to do all of these things at the same time. The strategy is inherently dynamic. It adapts to the changing needs of consumers, customers and society. It demands that we not sit still. We continue to believe our best path forward is to double down on this integrated strategy, operating with a focus on driving market growth, creating business versus taking business to deliver balanced top and bottom-line growth and value-creation. With that, I'll hand it back to Andre to discuss guidance.