PulteGroup Q4 2024 Earnings Call Transcript

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Operator

Good morning good morning, ladies and gentlemen, and thank you for standing-by. My name is Kelvin and I will be your conference operator today. At this time, I would like to welcome everyone to the Pulte Group 4th-Quarter 2024 Earnings Conference Call. All lines have been placed on-mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. If you'd like to ask a question during this time, simply press the star button followed by the number-one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you. I would now like to turn the call over to Bob. Sorry, Bob. My apologies. Please go-ahead.

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

All right. Thanks,. Good morning, everyone, and welcome to today's call. We look-forward to discussing our 4th-quarter and full-year financial results. With me today are Ryan Marshall, our President and CEO; and Jim Osowski, our Vice and Executive Vice-President and CFO. As always, a copy of our earnings release and this morning's presentation slides have been posted to our corporate website at fulltegroup.com. We will also post an audio replay of this call later today. And highlight that today's presentation includes forward-looking statements about the company's expected future performance. Actual results could differ materially from those suggested by our comments today. The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides. These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports. With that said, let me turn the call over to Ryan.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Thanks, Bob, and good morning. We are pleased to speak with you today about how we are running the business and our outstanding 4th-quarter and full-year financial results. Before Bob gives you the detailed data relating to the 4th-quarter, I thought it would be appropriate to summarize some of the company's many achievements in 2024. Delivered 31,219 homes in 2024, which represents an increase of 9% over last year. We generated record homesale revenues of $17.3 billion. We once again reported industry-leading full-year gross margins of 28.9% and we were able to do this in the face of increasing affordability challenges through the careful management of product offerings, pricing, incentives and absorption paces as we sought to maintain high profitability, while ensuring we continue to turn our assets. We continue to manage our overheads efficiently as our reported SG&A amounted to 7.6% of our homesale revenues, including the insurance benefits we recorded in 2024. And we reported strong operating results from our financial services operations, which generated $210 million of pre-tax income compared to $133 million last year. As a result, our reported net operating margin was 21.3% for the year. No matter how you look at it, our performance this year was outstanding as we have continued to navigate the turbulence in the markets over the last few years. Our performance is a product of the disciplined and consistent manner in which we are running the business, which has allowed us to quickly adjust key business practices to position PulteGroup for ongoing success. Our strong operating performance also allowed us to continue to manage our capital in a manner which leaves us with considerable financial strength. In the year, we generated $1.7 billion of cash-flow from operations after investing $5.3 billion in new land. We continue to efficiently increase our land pipeline, putting approximately 43,000 new lots under control. Inclusive of these lots, we now control 235,000 lots, of which 56% are under option. In addition, we returned $1.7 billion to investors, including $1.2 billion through share repurchases, the payment of $168 million in dividends and $310 million through the early retirement of senior notes. After all of that, we ended the year with $1.7 billion of cash and our gross debt-to-capital ratio was 11.8%. We are also very proud of the numerous awards recognizing our company's culture, including being named to Fortune's Top 100 Best Companies to Work for in 2024 for the fourth consecutive year. Looking to the future, it remains our view that the long-term outlook for new-home construction is positive. The US economy has navigated recessionary concerns well, employment remains strong and the interest in new homes remains at high levels. In addition, the structural shortage of housing due to underbuilding, ever-increasing land entitlement challenges and ongoing labor availability challenges, together with our expectation for continuing lower resale transactions due to a higher for longer rate environment, which leads us to believe that new-home supply will continue to be absorbed without a significant increase in standing inventory. Given our constructive views on the outlook for long-term housing demand, we are planning to continue to invest in our operations to support growing our business over-time. Within our operating model, we set our starts pace to align with the sales environment rather than being based on a predetermined annual production volume. As a result, home buying demand will impact our closing volumes and resulting growth from year to year. While there can be resulting peaks and valleys in our deliveries, our focus remains on investing in our business to grow volume while maintaining high returns. As we've demonstrated for much of the past decade, we expect to continue to generate strong cash flows that will allow us to fund our business investment, pay our dividend and return excess capital to investors, all while maintaining our balance sheet strength and flexibility. Our expectation of continued financial success is reflected in this morning's announcement that our Board approved a $1.5 billion increase to our share repurchase authorization. With many forecasting interest rates to fall, the economy to stay relatively healthy and conditions in the job market to remain favorable, there are certainly reasons to be optimistic about housing demand in the coming years. Having said that, affordability challenges and the generally high-cost of living are certainly impacting the American consumer. Specific to homebuyers, we believe the recent volatility in mortgage rates, including the current increase back above 7%, has contributed to the recent lower activity levels. Against this backdrop, we continue to carefully monitor our investment in-production levels with a view towards generating high returns in our business. Consistent with how we have been managing our business in recent years, we are managing our starts activity with a view towards driving our spec inventory to be more in-line with our desired levels, including targeting our total spec inventory to be between 40% and 45% of our total units under production. Let me now turn the call over to Bob for a review of our 4th-quarter results. Bob?

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

Thanks, Ryan. Starting with our income statement, homesale revenues in the 4th-quarter were $4.7 billion compared with $4.2 billion in the prior year. The increase in homesale revenues for the period reflects a 6% increase in closings to 8,103 homes, along with a 6% increase in our average sales price to $581,000. Our mix of closings in the quarter were comprised of 40% first-time, 40% move-up and 20% active adult. Consistent with our commentary over the last two quarters, the slight decline in the percentage of closings from active adult buyers reflects the timing of recent active adult community closeouts and we continue to expect a normalization of contribution from these consumers when replacement active adult communities begin opening for sales in the back-half of 2025. In the 4th-quarter of 2023, closings were 40% first time, 36% move-up and 24% active adult. I would note that the increase in our average selling price in the quarter relative to our guide is due primarily to the increase in the relative proportion of our closings from move-up customers. Example, our average community count for the 4th-quarter was 960, which represents a 4% increase over last year's 4th-quarter average of 919 communities and was in-line with our prior guidance. Looking at order activity in the quarter, our net-new orders decreased 1% to 6,167 homes. This decrease was primarily attributable to a 5% decrease in sales per store and a slight increase in our cancellation rate as a percentage of beginning backlog, partially offset by the 4% increase in our community count. Looking at demand conditions in the quarter, as we noted during our 3rd-quarter call, the market in October demonstrated a more typical seasonal demand pattern coming out-of-the 3rd-quarter. This continued through the quarter as consumers faced economic uncertainty related to potential economic changes being considered by the incoming administration and the recent increase in mortgage rates. We also noted then, given the macro issues consumers faced that the spring selling season would offer the best assessment of fundamental housing demand. We fast-forward to today and we continue to believe that market fundamentals while still presenting affordability challenges to consumers are supportive of housing and the spring selling season will be the best parameter for how the consumer will behave in today's economic environment. Looking at our order activity by buyer group, 4th-quarter net-new orders decreased 14% for first-time buyers, increased 15% for move-up buyers and decreased 1% for active adult buyers. We believe these activity levels reflect the continued interest of consumers for new homes, but also show the impact of the affordability challenges consumers face, particularly for first-time buyers. As a result of our sales and closings activity, our quarter-end backlog was 10,153 homes, which is down 16% from last year. On a dollar basis, our backlog of $6.5 billion is down 11%. Inclusive of the 7,502 homes we started in the 4th-quarter, we ended the year with 16,439 homes in-production. 53% of our production is spec, including 1,862 finished specs, which when combined with cycle times that are now largely in-line with our historical norm, puts us in position to meet buyer demand through the year. With that said, in the event that the spring selling season trends towards lower absorption rates, we will reduce our pace of spec starts in communities with higher-spec inventory levels so as to better match local selling conditions and help reduce standing inventory. As Ryan noted, our goal is to reduce our spec inventory back-down to 40% to 45% of our total production by the end-of-the year. Based on our current production pipeline, we expect to deliver 31,000 closings in 2025, including between 6,400 and 6,800 closings in the first-quarter. Looking at pricing, we currently expect the average sales price of closings to be in the range of $560,000 to $570,000 in each of the four quarters of the year. Our 4th-quarter gross margin was 27.5%, which is down 130 basis-points sequentially, but within the guide we gave at the end-of-the 3rd-quarter. Consistent with recent quarters, our 4th-quarter margins reflect higher incentives, which increased 20 basis-points sequentially from the 3rd-quarter to 7.2%. Based on our backlog and current sales conditions, we anticipate that gross margins in the first-quarter will be approximately 27%. For the balance of the year, we currently expect gross margins to be in the range of 26.5% to 27% in each of the second, third and fourth quarters. These estimates assume that incentives throughout 2025 will remain consistent with the incentives we recognized in the 4th-quarter. I would also point out that our margins beyond the first-quarter will ultimately be influenced by the demand conditions during the year as we have a significant number of homes to sell and close over the balance of the year. Moving on to expenses, our reported -- 4th-quarter SG&A expense was $196 million or 4.2% of homesale revenues, which compares with prior year reported SG&A expense of $308 million or 7.4% of homesale revenues. It should be noted that our reported results for the fourth quarters of '24 and '23 included $255 million and $65 million, respectively of pretax insurance benefits. Based on anticipated closing volumes, we currently expect SG&A expense in 2025 to be approximately 9.5% of home sale revenues, including SG&A expense of approximately 10.5% of wholesale revenues in the first-quarter. In the 4th-quarter, our financial services operations reported pre-tax income of $51 million, which is up from $44 million last year. The improvement in pre-tax income reflects the increase in our homebuilding closings as well as the continuation of favorable market conditions across our financial services platform. Our reported pre-tax income for the 4th-quarter was $1.2 billion compared with prior year pretax income of $947 million. In the period, we recorded tax expense of $269 million or an effective tax-rate of 22.8%. Our 4th-quarter effective tax-rate includes benefits relating to energy efficiency credits and our purchase of renewable energy tax credits. Projecting ahead, we expect our tax-rate in 2025 to be approximately 24.5%, excluding the impact of any discrete tax events, including energy efficiency credits or the purchase of incremental renewable energy tax credits. Looking at the bottom-line, our reported 4th-quarter results showed net income of $913 million or $4.43 per share. In the comparable prior year period, we reported net income of $711 million or $3.28 per share. Reflective of our strong operating results, we generated cash flows from operations of $1.7 billion in '24. Given our current expectations for operating and financial results in 2025, we expect to generate cash flows from operations of approximately $1.4 billion. Turning to our investment and capital allocation activities. We invested $1.5 billion in-land acquisition and development in the 4th-quarter, of which 53% was for development of our existing land assets. At the end for the year, our land investment totaled $5.3 billion, of which 57% was for development. Given our constructive views on near and longer-term housing dynamics, we currently plan to continue investing in-land at a rate designed to allow us to grow over-time. And as a result, we expect to invest approximately $5.5 billion in 2025 and would expect that approximately 55% of that spend will be for development. Consistent with my comments about our willingness to slow starts, we would also evaluate our spend on new land assets if absorptions slow as we seek to maintain a high-level of returns. Inclusive of our 4th-quarter investments, we ended the year with 235,000 lots under control, which is an increase of 5% over the prior year. I would highlight that on a year-over-year basis, we lowered our owned lot count by 2,000 lots, while increasing our lots under option by 14,000 lots. As a result, our percentage of lots under option increased to 56%, up from 53% last year. I'm pleased to note that 69% of our new land approvals in the 4th-quarter were under some form of option as we work towards a 70% option mix in our portfolio. Based on the investments we've made and our anticipated community openings and closings in 2025, we expect our average community count in 2025 to be up 3% to 5% in each quarter as compared to the comparable prior year period. Looking at our capital allocation priorities, we continued returning capital to investors in the 4th-quarter, which included the repurchase of 2.5 million common shares at a cost of $320 million or $129.90 per share. As Ryan noted, our total return to investors in '24 amounted to $1.7 billion, including the $1.2 billion of share repurchases, $168 million of dividends and $310 million through the early retirement of senior notes. Based on the actions taken, our debt-to-capital ratio at the end-of-the year was 11.8%, down 410 basis-points from last year. Adjusting for the $1.7 billion of cash on our balance sheet, our net-debt to capital ratio is now below zero. I'd like to take a moment to provide an update on our expectations for leverage in the future. As you know, we historically expressed that our target leverage level has been between 20% and 30% of capital on a gross basis. Due to the strength of our operations and the resulting utilization of our cash flows, over the last decade or so, we are well below that target range on a gross basis and as I noted, we are actually now net-debt free. Looking-forward, we expect to continue to generate sufficient cash flows to support our capital needs. As a result, we are no longer targeting a specific leverage level. Instead, we will allocate our capital in-line with our historical practice as we continue to prioritize investment in the business and the payment of our dividend with excess capital being used to repurchase our stock and/or retire our debt. Our resulting leverage position will therefore be an outcome that is dependent on the decision we make rather than targeted from a predetermined levels. With that said, we would expect to see our leverage remain flat or decline in the future unless there is a transaction where leverage augments our opportunity. Specific to 2025, I would also highlight that our Board recently approved a 10% increase in our dividend per share starting in the first-quarter of 2025. And as Ryan noted, we also announced a $1.5 billion increase to our share repurchase authorization this morning. Now let me turn the call-back to Ryan for some final comments.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Thanks, Bob. At the end of last year, I spoke about our successful navigation of the many challenges we faced in recent years. 2024 was no different as we have dealt with continuing interest-rate variability and affordability challenges, significant weather events and ongoing geopolitical issues. I remain extremely proud of how our entire team has responded to these events and the exceptional operating and financial results PulteGroup has delivered over-time. I believe that our strategy to focus on disciplined land investment while maintaining operational and organizational expertise has proven out as we have capitalized on-market conditions and have grown earnings per share at a compound annual growth rate of 30%, while delivering an average annual return-on-equity of 27.8% over the last five years. Of course, those achievements reflect what we have done as opposed to what we will do and our future share price performance will depend on what we are able to achieve in the future. To that end, I think it's important to share that we will continue to operate the business in a fashion that seeks to realize strong returns through-cycle. For the long-term, we have invested in high-quality land positions that we believe will allow the company to grow over-time. Importantly, the optionality we have achieved in our controlled lot position gives us the flexibility to pivot if the market faces unexpected headwinds. Similarly, in the near-term, we have positioned our inventory production to be sufficient to meet projected demand. It is important to remember that we are seeking to keep all of our communities productive and have made sure that we have the inventory and planned start activity in-place to meet that end. However, as discussed earlier, we have higher-spec inventory than we've traditionally carried. As we've often said, we will not be margin proud and will find pricing to make sure our standing inventory moves. We will continue to do that and as noted earlier, we will work to adjust our pricing and inventory positioning with a view towards driving our spec inventory levels back-in line with recent norms. I know stocks reflect performance, so we are seeking to grow our business and deliver ROE that remains among the industry leaders, while generating positive cash-flow and maintaining a low-risk profile, which we believe will drive the best returns for our shareholders. Thank you. With all of that said, I'd like to take a moment to acknowledge the change that we announced we announced back-in July. As you know, Bob notified of his -- notified us of his retirement as our CFO, which will be effective after we file our 10-K next week. As part of our succession plan, Bob will transition to a new role for the balance of the year in-part to ensure a smooth transition of the CFO role, but during which time he will also oversee our growth and strategic partnerships platform, including our land banking efforts, our asset management committee and our financial services operations. I'd like to thank Bob for his 14 years of service and look-forward to working with him over the coming year. I would also like to more formally introduce Jim Osowski, who will be taking over as our CFO. Jim is a 22-year of veteran of Pulte, having come to us after working for a national accounting firm at the start of his career. Jim has served in many capacities for us, including a number of field and corporate leadership positions. In fact, in his current role, he has been involved in all of our significant strategy and operating initiatives over the last 13 years. Throughout his career, he has demonstrated a strong understanding of the homebuilding business and has developed deep relationships with our Board, our senior leadership team and our field operating teams. He has also exhibited a great ability to work with our service providers. Based on the depth and breadth of his experiences and relationships, I am eminently confident in Jim's ability to seamlessly step into the CFO role. And finally, before I close, I would like to take a moment to express my continuing gratitude and thanks to each of our employees for their tireless efforts and in supporting the delivering of superior homes and experiences to our homebuyers, while providing outstanding financial returns to our investors. We are now prepared to open the call for questions. In order that we can get to as many questions as possible during the remaining time of this call, we would ask that you limit yourself to one question and one follow-up. Thank you. And I now I now ask the operator to again explain the process and to open the call for questions.

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Operator

Thank you. Ladies and gentlemen, we will now begin the question-and-answer session. As we move into the question-and-answer session, please limit your input to one question and one follow-up to ensure we have time for everyone. At this time, I would like to remind everyone to ask a question, press start in the number-one on the telephone keypad. We will pause just for a moment to compile the Q&A roster. One moment for your first question, please. Thank you. The first question comes from the line of John Lovallo of UBS. Please go-ahead.

John Lovallo
Analyst at UBS Group

Good morning, guys. Thanks for taking my questions. And Bob, best of luck to you. The first question is, maybe just help us with the sequential walk from the 4th-quarter into the first-quarter and then through the remainder of the year for gross margin. I think you're talking about 27% in the first-quarter and then 26.5% to 27% in 2Q to 4Q. I mean, how would you sort of bucket the headwinds in terms of maybe working down some of that spec inventory, higher incentives, product mix and stick and bricks and land cost inflation.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, John, good morning. Thanks for the question. The 4th-quarter, we feel really good about what our order results were in the 4th-quarter despite it being a more difficult selling environment. The walk from October through December matched what we would consider to be a more seasonal pattern as you progress through the 4th-quarter, October being the best, November, a little less in December, the lowest total month. As we turn the corner into 2025, we saw the continuation of what we would expect to be a normal seasonal selling pattern and including as we move towards a really important spring selling season, we're starting to see some green shoots. There's been some positive order activity. We note that it's still early. In that kind of spring selling season, and we typically look to first part of February, Super Bowl timing to be the official start, but we're encouraged and optimistic by what we're seeing. In terms of the margin guide, we're in -- we think we've done a really nice job in a tough environment, balancing the pace, price-mix and continuing to deliver what our industry-leading gross margins. We noted that 27% will be our -- 27% will be our Q1 margin guide with the range of 26.5% to 27% for the balance of the year. And we believe based on what we know now, today, we've factored in not only what's in our backlog, but also what we would expect to sell the standing inventory for, inclusive of anticipated discounts, which the big assumption that we've made, John, is that those incentives are going to remain consistent with what we've experienced in the 4th-quarter. If things are turn out differently than that, then we'd certainly have to have a different conversation. But we feel pretty confident about where we sit now that we positioned ourselves well to continue to have success in Q1 and beyond.

John Lovallo
Analyst at UBS Group

Okay. That's helpful. And then you're talking about

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

If I could -- sorry, if I could just add one thing, sure. In terms of the structural kind of 20 -- 6.5% to 27%. It does include a flat incentive from the exit from Q4. So just for your perspective, it's assuming relatively flat pricing. You can hear that in the guide we gave on ASPs. But I would note that land costs are up about 10% year-over-year. And so that's the primary driver of our cost increases.

John Lovallo
Analyst at UBS Group

Understood. That's helpful. Thank you. And then you guys mentioned sort of normal seasonality and then you talked about some green shoots. I mean, when we think about the first-quarter absorption, I think historically, it's been like 40% positive sequentially into the first-quarter. I mean, is that a reasonable guide as we look into the spring selling season here?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, John, we haven't given a guide. So I think we'll -- we'll leave the comments kind of as we've made them to this point, but we're encouraged by what we're seeing.

John Lovallo
Analyst at UBS Group

All right. Thank you, guys. Good luck.

Operator

Your next question comes from the line of Carl Reichard of BTIG. Please go-ahead.

Carl Reichardt
Analyst at BTIG Research

Thanks. Hey, guys. Congratulations, Bob, and welcome, Jim. Bob, sounds like you're going to be busier in retirement than you were even as the CFO based on all the stuff you're going to be doing. Yeah, fair enough. You talked about incentives, I think, 720 bps this quarter up a bit. Can you talk about the difference between move-up active adult versus the first-time buyer is the spread between the incentives you're using on both really wide or is it relatively narrow?

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

Yeah, Carl, it's interesting. The -- we haven't provided that level of granularity, but I'll offer clearly the first-time buyer who is focused on monthly payment more than say move-up an active adult. So it gets a richer look. And so especially if it's a government type loan. We've got programs that are for conventional and gummies. So those are typically going to be a little bit more expensive. When you get to that move-up buyer, there might be other incentives that get mixed in with it. We're -- we're trying to again meet their desires as well as their financial needs. And then when you get to the active adult buyer, a lot of them are taken small or no mortgage at all. So the incentive package looks a little different there. And that's not inconsistent with history, right? I mean that's always been the case. So I don't know if that helps, but just a little more color.

Carl Reichardt
Analyst at BTIG Research

Okay. Thank you, Bob. I appreciate that. And then, Bob, in your remarks about leverage, you used a word I hadn't heard in a while, which was transaction. And I haven't asked this in a while, but Ryan, we've talked in the past about the -- your potential interest in M&A or lack thereof. There have been a lot of movement there on the public to private side. I'm curious as to whether or not that it becomes potentially a more interesting opportunity for you given the value of the stock on a relative basis, but really also the desire to want to grow the business long-term, especially via the new vehicles you'll be using off-balance sheet as you go-forward. So love your comments on that. And thank you.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Carl, it's a great question. I would summarize it by saying our view is really unchanged. We've always been open to kind of M&A activity with the strong kind of caveat, we prefer to grow the business organically, but we look at a lot of things. I was looking at a tally sheet that we use. I think we evaluated something north of 20 plus potential acquisition opportunities last year, most of them pretty small. And you'll note that we didn't do any of them. So we look at a lot of things, but we're really selective, really judicious. We've got a great operating platform. We've got really good relative market-share in most of our markets. So we remain open and we'll evaluate a lot of things, but we're going to be super thoughtful because of how disciplined we've been in underwriting our own land, which has been the primary driver of our outperformance on ROE. And we want to -- we want to stay -- we want to stay disciplined with that.

Carl Reichardt
Analyst at BTIG Research

I appreciate it, Rod. Thanks so much fellas.

Operator

Your next question comes from the line of Stephen Kim of Evercore ISI. Please go-ahead.

Stephen Kim
Analyst at Evercore ISI

Yeah, thanks a lot, guys. Appreciate it. Just a first question, I guess relates to the gross margin. Actually, before I say that, welcome, Jim, and best of luck to you also, Bob and also our best wishes for Jim Zimmer as well. My first question on margins. Taking the gross margin first, if we look at your -- your guidance that you've given, I'm curious whether that trajectory over the year assumes any benefit at all from having more active adult communities by the end-of-the year or is that margin benefit likely to be only seen in fiscal '26. And can you give us a sense for what you think the sort of the long-term sustainable growth or operating margin you feel comfortable with this?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Steven, thanks for the question. As it relates to gross margin in active adults specifically, the replacement communities will start to come online toward the middle part of this year, middle to-end part of this year from a open, you know, grand opening and starting sales, which means the majority of the margin benefit won't be felt until we get into 2026. And then we haven't given kind of that long-term kind of outlook, long-term view in terms of where margins can go. There's just, I think too many factors to influence that. We have given a full-year guide and for this year, which we feel-good about given kind of the assumptions that I think we've articulated, but we haven't really gone much beyond that in terms of guide.

Stephen Kim
Analyst at Evercore ISI

Okay, great. I appreciate that. It does feel that you've sort of maybe some contrary to some competitors have sort of said that you're going to not be beholden to a particular volume level, you're going to modulate that with demand. And so I would think that you would have a little bit more margin stability than your -- than your competitors may, which is why I asked the question. But second question, actually, I'm going to shift gears and talk a little bit about the labor side of the equation. Obviously, one of I think the additional big wildcards this spring is going to be whether or not we see any accelerate -- particularly active ICE enforcements in the construction industry. And I'm curious if -- how or if you are preparing your divisions for any potential rates or maybe more likely just potential slowdowns. You know, you've made a -- you've seen -- we've seen supply shocks before. We saw them during the pandemic. And I think what a lot of investors think is that in a supply shock and inflation environment, spec building offers a lot of advantages because you're not locking in the home price early and then bearing that cost and margin risk that could come later. So I'm curious, you've said that you're going to reduce your spec activity, but would you agree in general that in a period of supply shocks that actually spec building can afford some advantages and would you be willing to pivot in some way if you were to see slowdowns brought on by increased ICE activity?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yes, Steven, it's a good question. Maybe let me first start with it's been a long-standing policy of our company that all of our trade partners and the labor that are on our job sites, we require verified residency status and/or work permits that allow them to work legally in the US. That's been our position for a long-time. It will continue to be our position. In terms of kind of impacts to the broader labor force even beyond just construction labor, to the extent that there are deportation activities, there's no question there'll be less labor available and that will have an impact on all wage rates, and we'll certainly have to deal with that as that becomes more clear. To your final question on-spec and is spec inventory more beneficial in a in a supply -- supply shock environment? Yeah, I think it can be and we certainly saw that in the kind of post-COVID era. And what you've seen from our company is that we are capable of running a mostly built-to-order business. We're also capable of running a kind of medium kind of low, medium to medium spec business as well, which is where I think we're operating today. We've set that number at 40% to 45% is what we think is optimal for our consumer and our brand mix that allows us to get the benefits of both the build-to-order of margins from the move-up in the active adult buyers that are personalizing their homes, but still gives us enough spec inventory in the first time to use the powerful forward commitment incentives and also to protect some of the margin of there are supply shock, supply-chain shock type situation. So if -- if we're at 53 today, we're going to work it down into the historical range. If we needed to turn it up a little bit more, I think we've clearly got the ability to do that.

Stephen Kim
Analyst at Evercore ISI

Got you. Great. Thanks a lot guys.

Operator

Your next question comes from the line of Alan Ratner of Zelman. Please go-ahead.

Alan Ratner
Analyst at Zelman & Associates

Hey guys, good morning. Thanks for all the greatest so-far and congrats to Bob and Jim as well. Ryan, I guess first question on the closing guide for roughly flat closings and you guys have done such a great job of balancing pace and price over the years. So I understand the interplay there and kind of the perhaps more competitive discounting environment today than maybe we thought we would be in three or six months ago. But I think you gave kind of a longer-term guide of 5% to 10% growth. And I'm just curious as you look at where your margins are today, how much margin do you feel like you would need to give up in order to achieve that 5% to 10% growth that it seems like a lot of the industry is targeting kind of entering 2025?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Alan, thanks for the question. And we still think the long-term growth guide of 5% to 10% is appropriate. And we've -- we really look at it first and foremost from the way that we're investing in-land and new communities. You'll note that we grew community count in '24 by 4% and we grew our volume deliveries by 9%. As we move into '25, we're projecting for community count to still be in that 3% to 4% range, but we've seen a bit of a pullback on community absorptions given the discounting environment. So we're projecting for -- we're projecting for a flat volume growth. Certainly, in '24, we got the benefit of moving some home -- more homes out-of-the backlog as we reduce cycle time. But I think we were definitely positioning the company from a land investment standpoint to deliver that long-term kind of multiyear growth target. We do believe, as I highlighted in some of my prepared remarks that from a overall return on invested capital basis, we're comfortable managing the pace price balance in a way that we think yields the best outcome on return. In this current environment, the amount of incremental discount that we'd have to apply in order to drive more valve volume, we don't believe that's a favorable return outcome. And so we'll continue to pressure test those assumptions. What we've laid out for 2025 is what we think yields the best outcome for how we positioned the business.

Alan Ratner
Analyst at Zelman & Associates

Understood. I appreciate the thought process there. Second question, if we could spend a second talking about Florida. I feel like that's probably a lot of the concern surrounding your company that we hear from investors, just the exposure there about a quarter of your business is in Florida. But not only that, I mean, your margins historically in the state have been incredibly strong. And it feels like with the building resale inventory environment there, concerns over storms and homeowners insurance and just general softening that if there was a bare point we hear, it's that you're going to have a hard time sustaining those types of margins in Florida. So kind of a big-picture question on the state, but what are your current thoughts on Florida and where do you see that business going for you guys going-forward?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Alan, thanks for the question. Florida has been a -- just a tremendous market for the company. We're -- we're in five -- we've got five divisions there in most of the major cities in Florida and our move-up in active adult lifestyle-oriented communities have been really the driver of the outperformance in Florida. Margin and the margin that we generate out of Florida is certainly important. But once again, like you've heard from us a lot, return is the focus. So whether it's an investment in Florida or an investment in Cleveland, Ohio, we're looking at the return on invested capital ultimately. Our -- we've got an insurance agency that has been very effective at continuing to be able to provide coverage to our homeowners in Florida. I'd also note and your point about storms, concerns around storms that's certainly valid. But I note that where our communities are located, the way they're built and designed, they're higher, they're further inland, they're less susceptible to some of the kind of tragic catastrophic things that you see of homes and communities that are right on-the-water. So Florida is -- there's a lot of sun there, there's a lot of jobs there. There's a very -- there's zero state income tax. So there's a tremendous -- there's no snow for the Northern folks. So there's still a lot of attractive things about Florida despite maybe having a few a few recent challenges. So we'll keep our head-up and pay attention to what's happening in Florida. For the time-being, though we're still very encouraged by what the business can do there.

Alan Ratner
Analyst at Zelman & Associates

Thanks very much.

Operator

Your next question comes from the line of Mike Dahl of RBC. Please go-ahead.

Chris
Analyst at RBC

Hi, this is Chris on for Mike. Just going back to the 26.5%, 27% gross margin range for this year. Is that where you guys are currently underwriting land to on a gross margin basis? Or should we still expect some downward pressure as newer land bids just come through.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Chris, we don't underwrite the margin, we underwrite the return. So the margin guide that we've given is for the closing business in 2025..

Chris
Analyst at RBC

Fair enough. I guess, so what are you guys seeing this year in terms of what are you expecting this year for lot cost inflation and stick and brick inflation?

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

On the sticks and bricks, as we exited '24, we were at about $82 a square-foot. So really minimal. As we baked our guide or created our guide for 2025, we again expect very low-single digit increases. That's absent any potential impacts from tariffs that are being discussed, but again, expect very low single-digit increases on the house side.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

And then land, Jim?

James L. Ossowski
Senior Vice President, Finance at PulteGroup

And on the land side, as Bob stated earlier, we're expecting a 10% increase in-land cost this year. And that's inclusive of raw land and develop cost -- developed lot cost overall inclusive of land and development to be close to 10%.

Chris
Analyst at RBC

Understood. Appreciate the color.

Operator

Your next question comes from the line of Michael Rehaut of JPMorgan. Please go-ahead.

Michael Rehaut
Analyst at JPMorgan Chase & Co.

Thanks. Good morning, everyone. And yeah, Bob, best of luck. Great working with you. And Jim, congrats on the promotion. First, I'd love to just review, if possible just a little bit more around the regions and how you feel trends have been. Obviously, there's a lot of concern as talked about earlier with inventory levels in Florida and as well as Texas, but just love to get around your footprint, which markets maybe you would characterize as better-than-average versus worse than average and how things have trended so-far in this year.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Mike, thanks for the question. I'd start by giving some well-deserved acknowledgment to our Midwest and Northeast business, they've been incredibly resilient and have performed well. The discounts that we've had in those locations have been less than in other places. And I think it's reflective of the highs and those spots aren't typically as high and the lows aren't typically as low. So Midwest and Northeast has been a nice bright spot for the company. The other places, I would tell you have been about as expected and kind of flat year-over-year. We did have a slight decline in our Texas orders on a year -- on a on a year-over-year comparison basis. And that's really reflective of what we highlighted with our first-time buyer business being down in the quarter, mostly driven by affordability concerns. And we've got a lot of our -- a lot of our business in Texas is oriented against that first-time buyer business. So and then Florida, I think is the other one that folks are focused on. There's a lot of questions. Our sign-ups on a year-over-year basis in Florida were flat. So we're -- and we're -- as I talked about when we asked -- when I think John asked about Q4 to-Q1, Texas and Florida included in this, we're seeing some green shoots and some positive energy from the sales floor. So we'll continue to look toward the spring selling season.

Michael Rehaut
Analyst at JPMorgan Chase & Co.

Great, great. Thanks for that. And second question, I just wanted to circle back to some of Bob's comments earlier on leverage and kind of, I guess, moving off of that prior gross leverage target of 20% to 30% and it sounds like-kind of implying a more persistent even lower level of leverage compared to that. But just to push a little bit on how we should think about share repurchase. I mean, certainly even with the current trends it looks like your leverage is only going to go further south. And just trying to understand why shouldn't we as investors or sell-side buy-side expect that some level of a solid step-up in share repurchase in 2025 that even with a solid step-up, you'd still probably have by our estimates even more conservative leverage in '25 versus '24. Is there anything that we're missing? Obviously, I know you like to have some optionality for transactions or other things, but if a lot option is only going up, it looks like your balance sheet, even with leverage getting more conservative, could still support a solid step-up in share repurchase in '25. So just trying to understand if we're missing anything, or if that's kind of directionally the way we should be thinking about it.

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

Yeah, Mike, it's a fair question. And I think we've demonstrated over the last, gosh, almost 15 years that we're going to be pretty disciplined about this and seek consistency. So we haven't seen us take a lot of big swings on equity. Really the only time we did was back-in 2016 and '17, where we bought a lot of stock in a relatively short period of time. But you go back over the last five years and what we've been doing is using the cash that we're generating in the business to buy-back stock or pay-down debt. And so we don't have any maturities in the next 12 months. So I think unless we went out and did a tender, which we've done in the past, but unless we did that, I wouldn't expect leverage to move from here. The rate environment tells us how to think about that and the way our bonds trade, obviously. So when we do -- if we're buying back debt, it's because it's NPV accretive, right? We want to invest wisely and could the company withstand more leverage? Absolutely. We were never uncomfortable with 20% to 30%. It's just that the decisions we were making were leading us to a lower number and we wanted to reflect that. We got asked a bunch of times, hey, when are you going to borrow to get inside that 20% to 30%? And our answer is always like, if we have a reason to, we will and we'll tell you about it. So we've historically not wanted to guide on share repurchase activities. We've told you, we'll think about that and we have -- haven't yet come to the point of doing that. Maybe Jim will, you know. But at the end-of-the day, again, I think our track-record is pretty consistent and is demonstrating a desire to do more. We just announced a $1.5 billion authorization increase. So we'll report the news, but again, a fair question. I don't know that we've got a complete answer for you, but there you have it.

Michael Rehaut
Analyst at JPMorgan Chase & Co.

Great. Thanks a lot. I appreciate it.

Operator

Your next question comes from the line of Trevor Allington of Wolfe Research. Please go-ahead.

Trevor Allinson
Analyst at Wolfe Research

Hi, hi, good morning. Thank you for taking my questions. First question just back on the finished inventory level. I think if I heard you correctly, your finished spec number implies about 1.9 finished specs per community, clearly above your historical 1% or 1 target, but then you've also moved your model to be more towards spec. You're talking about moving spec production lower going-forward. I think I also heard you suggest maybe it also depends on how demand plays out in the spring selling season. So I guess the question is, have you already started to pull-back on your specs? Are you waiting to see how demand shakes out in the spring selling season? And then maybe just some commentary on how you view -- you view completed inventory levels in the markets you play in for industry as a whole.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Trevor. So, yes, we've already pulled back on start rate. We started doing that in the 4th-quarter. And we'll continue to monitor that as we move through the first-quarter of this year, the rate of -- the rate at which we start homes will appropriately match to the sales environment. In addition to that, and part of the reason we're so comfortable with the inventory level that we have despite being a little higher than we normally run at. We're optimistic about what the spring selling season can provide. We wanted to have some incremental inventory, which we put into the ground. Given the softness of Q4, we probably have a little bit more than we thought we would, but we're -- other than making some modest changes, I don't think that we have a emergency type issue. In terms of tenant inventory in the markets where we compete, certainly, inventory has increased in most regions, both on the new-home and the resale level. But even though there's been an increase, we still think that there are both numbers are below except for a couple of a couple of specific markets. Most of the inventory is still way below what would be considered normal. And as we talked a lot about in the prepared script, we still think demand for housing is at, you know, high levels and we've got a healthy economy with a good job market and you know, affordability is probably the one headwind that's out there, but I continue to think that the economy will figure out ways to solve for that.

Trevor Allinson
Analyst at Wolfe Research

Yeah, it makes a lot of sense. It's definitely encouraging regarding the spring. And then second question is just on cycle times. How did those trend sequentially? You previously talked about getting under 100 days here early in 2025. Is that the expectation still? And then do you expect to see further improvement beyond that point in 2025? Thanks.

James L. Ossowski
Senior Vice President, Finance at PulteGroup

So in the 4th-quarter, we were at 111 working days. I'd tell you that most of our divisions are down to their pre-COVID cycle time levels. So as we exit the year, we think we've gotten down to our goal and still would expect to be at down to 100 in the first-half of '25.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

And then the Trevor, the one thing I would or that would highlight on that is part of what's driving the 111 days is we've got four or five divisions that build big multifamily buildings that take well in excess of a year to complete. So, but as Jim highlighted, our markets that are kind of pure-play single-family and townhome type builds were below 100 days and we think our construction and procurement teams have done an unbelievable job getting back to that pre-COVID cycle time level.

Trevor Allinson
Analyst at Wolfe Research

Thank you for all the color and good luck moving forward. Thank you. Thanks.

Operator

Your next question comes from the line of Matthew of Barclays. Please go-ahead.

Matthew Bouley
Analyst at Barclays

Good morning, everyone. Thank you for taking the questions. I guess just a couple around the margin. You mentioned you kind of finding the finding the right price to move that spec inventory if needed. So I guess just how does that balance with the assumption that you're assuming incentives would stay unchanged from Q4. Like to the extent that finished inventory has been rising, would that signal that we have not found an equilibrium, so the incentives would need to move higher to move those homes? Or is your view perhaps based on history that normal rising seasonality of housing demand into the spring, that would be enough that you wouldn't have to alter incentives. So just kind of any color on how you're approaching that. Thank you.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Matt, it was a fairly -- it was a tough sales environment in Q3, back-half of Q3 and into Q4, and you can see the heavier incentive load. So I think the short answer is, we believe that and Bob mentioned it, but we believe that the incentive load that we had in Q4 as an exit-rate is sufficient to deliver the volume and the margin guide that we have in Q1. And combined with the healthy economy, combined with spring selling season, when we factor all of those things in, we feel-good about the guide that we've given. So I'm not sure that I can probably add any more color, Bob or Jim, I don't know if you guys have anything else you'd add to that to the question.

Matthew Bouley
Analyst at Barclays

Okay. Thanks for that, Ryan. And then the second margin question is just, I guess, to have flat or nearly flat gross margins going-forward. I guess everything else needs to be kind of flat or offsetting each other sequentially. So you mentioned land up 10% on a year-over-year basis and construction costs, I think I heard you say up low-single digits. And I guess you're guiding to delivered ASP up around 3% in 2025. I'm not sure how much mix plays into that. But again, just given those moving pieces and you do have higher lot in-construction costs, I mean, what is it that would allow you to hold the margins flat sequentially beyond that first-quarter?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah. So, Matt, it's basically all of those pieces. You just mentioned we've got about a 3% increase in ASP and that's enough to offset what we're anticipating in lot and house cost increases.

Matthew Bouley
Analyst at Barclays

All right. Got it. Thanks guys. Good luck.

Operator

Your next question comes from the line of of Bank of America. Please go-ahead.

Rafe Jadrosich
Analyst at Bank of America

Hi, good morning. Thanks for taking my question. I -- just starting first on the incentives. Just can you talk about from a regional perspective, were there meaningful differences with the incentive level?

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah, Rave, we don't give that level of granularity. I think Bob talked a little bit about it on a question that Carl asked earlier by consumer group. You know the incentives and the types of incentives vary between entry-level move-up in first time, but we typically don't give a breakdown of incentives by region.

Rafe Jadrosich
Analyst at Bank of America

Okay. And then just on the land cost inflation comments are burning up 10% right now. Can you just talk about how you would expect that to trend sort of through '25 or maybe even to '26? Like the land that you're contracting today, are you seeing any relief on land prices or even like the horizontal development side? And then just within that, can you remind us how much of your own development you're doing right now and how you expect that to change going-forward.

Ryan R. Marshall
President & Chief Executive Officer at PulteGroup

Yeah. So I'll take the last part first. We do the majority of our own development, probably something north of 85%. We man -- we directly manage. So the rest of it we buy is finished lots. That's an expertise that we have and certainly something that we think adds value to the overall equation of our of our offering. In terms of land, Rave, we're literally buying land every day. But we're not buying it in big chunks. So I think over the last 12 months, you've probably seen a little more stability in raw land prices, but it varies market-to-market and then there's been on the horizontal side, you've seen a little bit of wage pressure certainly from the heavy machinery operators and some of those things. And then you've got all the things like asphalt type, kind of dirt import, there's a lot of moving parts and pieces in there. But I think the easiest way to look at it is just with the guide we've given that on a year-over-year basis, we expect to have about 10% inflation. And most of that I think is coming from the prices -- the raw land prices that were contracted in years prior when we were in a you know a higher inflationary environment.

Rafe Jadrosich
Analyst at Bank of America

Thank you. All right.

Robert T. O'Shaughnessy
Executive Vice President & Chief Financial Officer at PulteGroup

Sorry. Thanks, Rave. I think we're going to -- in respect of everybody's time, we're going to-end the call there. As always, we're available if you have any further questions. Thanks.

Operator

Ladies and gentlemen, that concludes your conference call for today. We thank you for participating and ask that you please disconnect your lines.

Corporate Executives
  • Robert T. O'Shaughnessy
    Executive Vice President & Chief Financial Officer
  • Ryan R. Marshall
    President & Chief Executive Officer
  • James L. Ossowski
    Senior Vice President, Finance

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