Michael L. Manelis
Executive Vice President and Chief Operating Officer at Equity Residential
Thanks, Mark, and thanks to everyone for joining us today. This morning, I will review our 4th-quarter 2024 operating performance and our operating outlook for 2025. In addition to our earnings release published last night, we've also published a detailed management presentation that provides additional color on the drivers of our guidance that I will refer to. We ended the year with continued healthy fundamentals and solid demand from a well-employed renter population, which drove strong occupancy of 96.1% and a blended rate growth of 1%, both of which met our forecast for the quarter. I'd also like to highlight that our 4th-quarter turnover was just 9%, bringing our full-year turnover to 42.5%, which is the lowest we have reported in our 30-year history as a public company. This clearly demonstrates our success in creating remarkable resident experiences and reflects the favorable supply-demand dynamics in our portfolio.
On the expense side, for the full-year, we have kept growth in same-store operating expenses below 3% with a special call-out to the relatively flat payroll growth and 2% growth in repairs and maintenance, including a 5.5% reduction in turnover expense. This again highlights our ability to share resources across properties and minimize reliance on outsourced labor. We are pleased to report that two-thirds of our properties have a shared resource model in-place and we're excited about the additional opportunities that further automation and centralization provide. Thank you. Moving to 2025, our same-store revenue growth guidance range is 2.5% to 3.5% with an expense rate growth range of 3.5% to 4.5%. Bob will provide color on the expense guidance in a moment, but let me focus your attention on the building blocks for revenue growth as detailed on Page 6 of the management presentation.
Our revenue midpoint assumes the following. We start with embedded growth of 80 basis-points in 2025. This is 40 basis-points lower than our starting point in 2024 and at the lower-end of historical averages, but the gap is largely expected to be made-up through stronger leasing activity during 2025. That strong leasing activity will be driven by continued strength in overall demand from better job growth forecasted in our markets and very manageable levels of competitive new supply, particularly in our established markets, which are 90% of the total portfolio. This is expected yield blended rate growth between 2% and 3% for the full-year, which is about 60 basis-points better than what we delivered for the full-year 2024 with a good portion of that improvement coming from the recovery of some of our West Coast markets that I will discuss later. Thank you.
We also expect continued strong resident retention as a result of both the benefits of a centralized renewal process, our enhanced data and analytics insights and the high-cost and low availability of owned housing in our markets. As I said earlier, turnover in the portfolio remains the lowest that we have seen in the history of our company and we expect that trend to continue in 2025. This leads to approximately 3% residential same-store revenue growth, which is identical to 2024, which is then partially offset by declines in non-residential same-store revenue to get to the 2.75% midpoint of our guidance range as described on Page 6 of the management presentation. Occupancy should hold at levels similar to last year, which at that strength will allow us to capture rates.
Operating results will also benefit from our continued execution on innovation initiatives with the majority of it running through the other income line. This year, we will be focusing on our analytical efforts with data-driven pricing and retention strategies, expanding automation to drive additional operating efficiencies and all the while endeavoring to ensure that we provide a great customer experience. In 2025, we expect about 70 basis-points or nearly $20 million in other income growth with a large majority of it coming from initiatives that we have discussed in the past and the further rollout of our Internet connectivity and technology programs. Bob will walk-through the associated expenses with that, but net-net, these will be additive to earnings overall.
In terms of the overall market performance, Seattle and DC should lead the pack with same-store revenue growth of approximately 4% and New York and San Francisco will follow very closely behind. While we did include some further recovery in downtown Seattle and San Francisco in our guidance, both markets have the potential to outperform if we get more robust pricing power early in the year. In our expansion markets, which reflect only 10% of the total company NOI, we expect to produce negative same-store revenue growth given the impact of elevated, albeit declining levels of supply that need to work-through the system. First, as we look at the individual markets, let's start with Los Angeles, where I would like to echo Mark's comments with tremendous gratitude to our amazing team in this market.
Our guidance does not assume potential operational impacts in either revenues or in terms of cleanup expenses from the fires that I will discuss in a moment. Here's what we have included. So first, the market will see more supply than it did in 2024, but we expect the impact on our portfolio to be manageable and consistent with last year with the Midwiltshire, Koreatown submarket feeling the most competitive pressure followed by the San Fernando Valley, which will see an increase but without significant impact to us. Our guidance assumes that the market will continue to work-through delinquency and bad debt issues, which will contribute to additional revenue growth.
As I'll discuss in a moment, depending on the regulatory actions taken in L.A, this improvement may happen more slowly than what is now assumed in our guidance. Our physical occupancy and pricing trends started improving late last year and we modeled a continued pace of improvement, which results in our full-year same-store market revenue projection for L.A. To be around 3%, but again, this may be impacted by any regulatory limits put in-place in response to the fires. Which brings us to the potential impact from the fires. While there has been a lot of speculation, we believe it is still too early to understand the full impact on operations. There will likely be more demand in the market as fire impacted residents seek new accommodations, especially in the two and three-bedroom units, which comprise about 45% of our L.A. Portfolio, which we have already seen in certain submarkets.
There will also likely be cleanup expenses the company incurs from the fires and various governmental actions that could negatively impact our operations. There are also likely to be twists and turns in the recovery process and governmental response. For now, we feel like the base-case we outlined is our best assumption. We'll keep you posted on what happens here and anticipate that we'll have a better color on our first-quarter call-in April. Staying on the West Coast, San Diego and Orange County were some of the better performers last year. In 2025, we expect that these markets will continue to see good demand. Job growth in both markets is expected to exceed 2024 levels and there is a general lack of housing. High homeownership costs make renting in these markets the most attractive option. Both markets are expected to see slightly more competitive new supply in 2025, but overall, we would expect good performance here.
In San Francisco, we are optimistic about the new Mayoral administration and its commitment to improving the quality-of-life in the city. Job growth expectations continue to improve and demand in the downtown and peninsula submarkets are strong, which should lead to additional pricing power in 2025. As I mentioned a moment ago, we have modeled some improvement in the operating conditions for the overall market of San Francisco with growth primarily coming from both the peninsula and downtown submarkets. A more robust recovery is certainly possible as demand and pricing improved early enough in the year. Currently, concession use remains elevated in the San Francisco market, especially in the downtown submarket, but overall improve significantly in 2024.
We expect with improving occupancy, we will begin to see net effective pricing improvements in the market as rents and occupancy are increasing, which will most likely lead to a fuller -- a further pullback on concessions if these occupancy gains hold. New supply forecast for 2025 in San Francisco is very similar to 2024 quantities with almost no supply in downtown San Francisco and most of it concentrated in the South Bay where absorption has been strong. For. We also are feeling really good about Seattle in 2025. Despite heightened pockets of supply, particularly in the urban core and Redmond submarkets.
We finished '24 in a strong position and look to have increasing pricing power resulting from continued demand as employers like Amazon bring their teams back to the office and supply begins to abate in the second-half of this year. Quality-of-life issues in the city continue to improve and the city has a bounce in its step after a pretty good stretch in the doldrums. Competitive deliveries with our portfolio peaked in the 4th-quarter of 2024 and our pricing power held up during a period of time when it normally declines. We expect Seattle to be one of our strongest revenue growth markets in 2025.
Moving to the East Coast, starting in Boston. With high occupancy and limited new competitive supply, this market should perform well in 2025. The market is supported by a strong employment base in finance, tech, life sciences, health and education. Overall, new deliveries will be about the same in 2025 as last year, but the majority of the deliveries will be in the suburbs, which bodes well for us given 70% of our assets are located in the urban core of Boston. Our urban assets outperformed suburban ones in '24 and we expect that spread will be even greater in 2025. New York was a top performer in '24 and we expect that to continue in 2025. The employment base is strong, market occupancy is high and there's almost no new competitive supply being delivered in Manhattan where we have the majority of our portfolio. Washington, DC. Was our top performer last year and our expectations remain high for 2025.
The absorption here has been very impressive considering that the market has been delivering more than 10,000 units a year and we'll do so again in 2025. We're almost 97% occupied in the market, which is a good start to the year. And the wild here is what impact the new administration and its focus on both cost-cutting and a return to office policy for federal employees will have on the local job market., in the expansion markets, our long-term outlook remains positive as we expect to continue to see higher-than-average job growth in those metro areas. But our near-term operating environment is challenging.
We have seen stability in new lease rates and occupancy in Atlanta and Dallas the last two months. And while volatility is possible, we currently expect that new lease rates will improve as they usually do in the busy spring leasing season in these markets. In Denver, conditions today are challenging as we have some new deals in close proximity to our assets that could push the improvement to later in the year. Even with these hoped for improvements in operating conditions, we expect same-store revenue in our expansion markets to be lower in 2025 than it was in 2024.Looking at the overall company-level as we sit here today, we really like our position. We're looking-forward to capturing the opportunities the spring leasing season brings, which will help frame pricing power for the full-year. I want to give a shout-out for our amazing teams across our platform for their continued dedication to our residents and focus on delivering these results.
With that, I'll turn the call over to Bob to walk-through the rest of our guidance expectations for 2025.