Benjamin W. Schall
Chief Executive Officer & President at AvalonBay Communities
Thank you? Thank you, Jason, and thank you, everyone, for joining us. I will start with a brief synopsis of Q4 and 2024 results and then turn to our view of the strategic focus areas that we are confident will continue to deliver superior growth in 2025 and in the years ahead. Kevin O'Shea, our Chief Financial Officer, will provide our outlook for 2025 and the components of growth on a year-over-year basis. Sean, our Chief Operating Officer, will then cover the macro and micro setup for 2025, along with our latest market-by-market expectations. And Matt, our Chief Investment Officer, will discuss our rich menu of investment opportunities.
Let me start by expressing our condolences to those who lost loved ones in the L.A LA fires last month and to all those impacted by the horrific damage. While we were fortunate that none of our communities incurred meaningful damage, some of our associates were impacted, including a few who lost their homes. At Avalon Bay, in keeping with our core value of a spirit caring, we activated our internal emergency relief programs to assist associates and provided incremental funding to our long-time partners at the American Red Cross. I also want to thank our wider L.A. Based residential services team, led by Eric Osgarden for their tireless efforts and dedication through these events. As I look-back on Q4 and 2024, we had a very successful year, delivering revenue growth of 3.4% and core FFO growth of 3.6% as highlighted on Slide 4.
Our suburban coastal portfolio with steady demand and limited levels of new supply continued to outperform. Our operating model transformation drove incremental revenue and operating efficiencies and our lease-ups exceeded expectations, driving incremental earnings and value-creation. We also remain nimble in capital allocation and sourcing during 2024. We increased our development starts by almost $200 million to $1.1 billion and we proactively raised growth capital sourcing $2 billion of new capital at an attractive 5.1% initial cost. As we head into 2025, we expect much of our operating and investment momentum to continue and are confident that our strategic focus areas, as outlined on Slide 5, will continue to deliver superior internal and external growth for shareholders. Slide 6 details our successes and key next steps in our operating model transformation. As of year-end 2024, we're generating an incremental $39 million of NOI from these initiatives, running $2 million ahead of plan. In 2025, we expect to generate an additional $9 million of revenue and operating efficiencies and we are well on our way to our updated goal of $80 million of annual incremental NOI over the next few years. We continue to be one of the industry leaders in the utilization of centralized services, which is now handling more customer-facing interactions, including an expansion this year to provide centralized leasing support.
We also continue to be on the forefront in the use of AI in the apartment industry, having been an early investor and adopter of a lease AI and with a further expansion this year into additional components of the customer journey. Our investments in technology and centralized services, along with the efficiencies we achieve in managing clusters of assets are providing meaningful scale benefits for our platform and driving incremental NOI throughout the existing portfolio. As investors, you can see these results in various financial categories. For example, our implementation of ancillary services for residents resulted in 15% other rental revenue growth in 2024 and is projected to produce almost 9% growth in 2025. In the area of labor efficiencies, our same-store payroll expense declined in 2023 and was zero in 2024.
I'd like to thank our operating teams for their continued execution of these initiatives and delivering these results. Importantly, the benefits we're generating via our operating initiatives also facilitate external growth with new assets more valuable on our platform, allowing us to underwrite incremental yield on acquisitions and new development. Slide 7 highlights our continued progress in optimizing our portfolio for superior growth. In the near-term, our conviction for our suburban coastal portfolio is reinforced by the outlook for both steady demand and limited new supply. In the medium to longer-term, we also believe that our suburban coastal portfolio is well-positioned to capture future renter demand and particularly the lifestyle preferences of many aging millennials and downsizing baby boomers. We're now 73% -- suburban, up from 70% just a year-ago, making strong progress toward our 80% target allocation.
We're also focused on further optimizing our portfolio by increasing exposure to select Sunbelt markets and submarkets as we detailed at our Investor Day. An increasing number of Avalon Bay customers live in these markets and we also see the benefits of diversifying away from certain risks, including increasing our exposure to areas with less regulatory risk. We increased our expansion market presence to 10% from 8% in 2024 and we expect to make further progress toward our 25% expansion market target in 2025 and believe that we're in an attractive window to facilitate this portfolio shift by acquiring and developing assets at a cost basis meaningfully lower than it has been over the past few years.
Our third strategic focus area, as referenced on Slide 8, is continuing to leverage our unique development capabilities to generate consistent and accretive external growth. In 2025, we are planning to increase development starts to $1.6 billion at a point in time when overall starts in the industry will be coming down, allowing us to secure stronger deals and returns. These developments will also face less competition when they lease-up in roughly two years' time. By the end of this year, we expect to have $3.5 billion under-construction, which is 50% higher than where we are today, setting the stage for a further uplift in earnings growth and value-creation in 2026 and 2027. We plan to fund the bulk of this new development from the equity capital that we proactively secured last year as highlighted on Slide nine. In total, we sourced via equity forwards $890 million of equity at an average price of $226 per share and an initial cost of around 5%, providing a 100 plus basis-point spread to our expected development yields on new projects. Our balance sheet is as strong as it's ever been, which provides the capital to leverage our strategic capabilities to fuel further growth in 2025 and beyond.
And with that, I'll turn it to Kevin to discuss our initial 2025 outlook.