SJW Group Q4 2024 Earnings Call Transcript

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Operator

Greetings, and welcome to the Equifax Incorporated Fourth Quarter twenty twenty four Earnings Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to introduce Trevor Burns, Senior Vice President, Head of Corporate Investor Relations.

Operator

Trevor, you may now begin.

Trevor Burns
Trevor Burns
Senior Vice President of Corporate Investor Relations at Equifax

Thanks, and good morning. Welcome to today's conference call. I'm Trevor Burns. With me today are Mark P. Gloor, our Chief Executive Officer and John Gamble, Chief Financial Officer.

Trevor Burns
Trevor Burns
Senior Vice President of Corporate Investor Relations at Equifax

Today's call is being recorded. An archive of the recording will be available later today in the IR Calendar section of the News and Events tab at our Investor Relations website. During the call, we will be making reference to certain materials that can also be found in the Presentations section of the News and Events tab at our IR website. These materials are also labeled 4Q twenty twenty four Earnings Conference Call. Also, we will be making certain forward looking statements, including first quarter and full year 2025 guidance to help you understand Equifax and its business environment.

Trevor Burns
Trevor Burns
Senior Vice President of Corporate Investor Relations at Equifax

These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from our expectations. Certain business factors that may impact our business are set forth in filings with the SEC, including our 2023 Form 10 ks and subsequent filings. We will also be referring to certain non GAAP financial measures, including adjusted EPS, adjusted EBITDA and cash conversion, which will be adjusted for certain items that affect the comparability of our underlying operational performance. These non GAAP financial measures are detailed in reconciliation tables, which are included with our earnings release and can be found in the Financial Results section of the Financial Info tab at our IR website. As a note, based on feedback from many of you, starting with our first quarter call on April, we will plan on shortening our prepared remarks.

Trevor Burns
Trevor Burns
Senior Vice President of Corporate Investor Relations at Equifax

Some of the content that we normally share in the prepared remarks may be included in the appendix to our quarterly earnings presentations. If you have any questions or comments, please feel free to share them with me and Mahli. Now, I'd like to turn it over

Trevor Burns
Trevor Burns
Senior Vice President of Corporate Investor Relations at Equifax

to Mark.

Mark Begor
Mark Begor
CEO at Equifax

Before I cover our results for the quarter, I want to spend a few minutes on our 2024 performance. Turning to Slide four, we were pleased with our financial performance in 2024 that was in line with the goals we set at the beginning of the year against some challenging mortgage and hiring macros. 2024 revenue was up almost 8% on a reported and organic constant currency basis at the low end of our long term 8% to 12% growth framework. Adjusted EPS was $7.29 per share, up over 8.5% versus last year.

Mark Begor
Mark Begor
CEO at Equifax

Cash conversion was 89%, approaching our target of 95% plus with free cash flow of $813,000,000 up 58% and we reduced our debt leverage to our target levels of under three turns. We delivered accelerated improvement in constant dollar revenue growth at almost 10% and EBITDA margins at over 34% in the second half of the year, although not at the levels we had planned given market headwinds, principally in U. S. Hiring and the mortgage market. Overall 2024 performance was strong, aligned with our EFX twenty twenty seven strategic priorities and was an important inflection point in our ability to accelerate our free cash flow generation that sets us up well to drive growth through targeted bolt on acquisitions, while positioning Equifax to return capital to shareholders through both dividend growth and launching a multiyear share repurchase program in 2025.

Mark Begor
Mark Begor
CEO at Equifax

We delivered against our EFX 2027 strategic priorities. We made strong progress towards completing our cloud data and technology transformation as USIS, Canada, Spain, Chile and several other Latin American countries completed their cloud their consumer cloud customer migrations, a huge milestone for Equifax. We now have close to 85% of Equifax revenue in the new Equifax cloud, which is a big accomplishment after five years of investment. We expect to have a significant competitive advantage as we pivot from building to leveraging the Equifax cloud in 2025 and beyond that will allow us to fully focus on growth, innovation, new products and AI. Our cloud progress allowed us to decommission legacy systems and data centers and deliver about $300,000,000 in spending reductions last year that increased to about $360,000,000 in 2025.

Mark Begor
Mark Begor
CEO at Equifax

Leveraging the new Equifax cloud, we are now on offense with EFX dot AI. In 2024, '90 '5 percent of our new models and scores were built using Equifax AI and machine learning, up from 70% in 2023. In 2024, the EWS team had another outstanding year of record additions, ending the year with 188,000,000 active records, up 20,000,000 records or 12% with seven thirty four million total records in the twin dataset. The team signed 15 new strategic partnerships in 2024, including Workday, which we expect will fuel EWS Verification Services revenue growth in 2025 and beyond. And we continued our strong new product growth with broad based 2024 vitality index of 12%, which was 200 basis points above our long term 10% goal and equates to about $650,000,000 of new product revenue last year.

Mark Begor
Mark Begor
CEO at Equifax

Our vitality index in EWS and international were very strong, and importantly, we saw USIS vitality index strengthen 200 basis points from the first half to the second half of last year. We expect our vitality index to be above our long term goal of 10% again in 2025 as we leverage the Equifax cloud to deliver new products that only Equifax can provide. As we move into 2025, I'm energized by our commercial momentum, new product innovation and AI capabilities and the benefits of the new Equifax cloud. Turning to Slide five, Equifax fourth quarter reported revenue of $1,419,000,000 was up 7%. The dollar strengthened substantially in the quarter, negatively impacting revenue about $12,000,000 versus our October guidance.

Mark Begor
Mark Begor
CEO at Equifax

On an organic constant currency basis, revenue growth of 9% was just over 100 basis points or $17,000,000 below the midpoint of our October framework, driven principally by weaker U. S. Hiring and mortgage markets, which declined significantly in the last half of the fourth quarter. The weaker U. S.

Mark Begor
Mark Begor
CEO at Equifax

Hiring markets impacted our talent and onboarding businesses, driving the bulk of the weakness versus our guidance midpoint. This resulted in non mortgage constant dollar revenue growth being just under 6% in the quarter and about 150 basis points weaker than our expectations. Total U. S. Mortgage revenue was up 29% in the quarter and also below our expectations.

Mark Begor
Mark Begor
CEO at Equifax

U. S. Mortgage revenue declined meaningfully in late December and January as mortgage rates have moved above 7%. Based on these trends, we expect twenty twenty five mortgage revenue credit inquiries to be down 12% in 2025. Despite the pressure from weaker mortgage and hiring macros, Equifax delivered fourth quarter adjusted EBITDA of $5.00 $2,000,000 which was up about $30,000,000 sequentially with adjusted EBITDA margin of 35.4% in line with our October framework.

Mark Begor
Mark Begor
CEO at Equifax

And this is the first quarter in Equifax history of adjusted EBITDA over $500,000,000 a big milestone for the future. Adjusted EPS of $2.12 per share was at the midpoint of our October guidance and was the first quarter of adjusted EPS over $2 a share since the second quarter of twenty twenty two. We were disappointed that we were below October revenue guidance for fourth quarter revenue given the mortgage and hiring declines late in the quarter. However, the team performed well in managing costs and expenses to deliver on our commitments on both adjusted EBITDA and EPS. We remain focused on delivering on our commitments and have no change in our Equifax long term growth framework.

Mark Begor
Mark Begor
CEO at Equifax

Turning to Slide six, Workforce Solutions revenue was up 7% in the quarter and below our October guidance, principally due to the lower than expected talent solutions and i9 and onboarding revenue from the weaker hiring market. Talent solutions revenue was up 2% in the quarter. In October, we discussed declining trends in hiring volume that weakened meaningfully during the fourth quarter. And in January, we saw further weakening of monthly hiring volumes off the lower December levels. Despite the weaker hiring macro, Talent Solutions continues to outperform their underlying markets benefiting from new records, new products, penetration and pricing, as well as new solutions from the new TotalVerify data hub, which includes trended employment data as well as incarceration, education and licensing and credentialing data.

Mark Begor
Mark Begor
CEO at Equifax

Government had another strong quarter with revenue up 11% and consistent with our expectations. As expected, growth rates in the fourth quarter were lower than the third quarter, principally due to comping off very strong growth we saw last year from redetermination volumes. We saw continued strong momentum in incarceration data sales in the fourth quarter with insights revenue up double digits. EWS mortgage revenue was up 17% in the quarter with twin inquiries up 6%. EWS total mortgage revenue outperformed twin inquiries by 11%, up about 150 basis points sequentially from strong record growth in the fourth quarter.

Mark Begor
Mark Begor
CEO at Equifax

Employer services revenue was down 9% in the quarter. The weaker hiring market also negatively impacted I-nine and onboarding revenue. As I referenced earlier, the weak hiring market has continued in January and we expect it to impact first quarter performance. Workforce Solutions adjusted EBITDA margins of 51.9% were up a strong 70 basis points and consistent with our guidance despite the weaker than expected revenue growth. The EWS team continues to tightly manage costs while staying focused on driving top line growth.

Mark Begor
Mark Begor
CEO at Equifax

Turning to Slide seven, twin record additions continue to be very strong again in the fourth quarter with active records up 6,000,000 in the quarter and 20,000,000 for the year or 12% to 188,000,000 records. In the fourth quarter, EWS signed agreements with three new strategic partners, which brings the total new partnerships in 2024 to 15. We expect these new partnerships along with our new Workday partnership to drive record growth and EWS revenue growth in 2025. At 137,000,000 unique active records, we have plenty of room to grow the Twin database towards the TAM of about two twenty five million income producing Americans. Turning to Slide eight, USIS revenue was up over 10% in the quarter, driven by strong mortgage outperformance, which was consistent with our guidance and well above the USIS long term revenue growth framework of 6% to 8%.

Mark Begor
Mark Begor
CEO at Equifax

USIS non mortgage revenue grew almost 2.5% in the quarter and was slightly below our guidance. Within online, we saw mid single digit growth in FI, which was an improving trend, low single digit growth in auto and a return to growth in our direct to consumer business, the segment where we principally sell data to the other credit bureaus. Telco declined in the quarter comping off a very strong fourth quarter last year and we saw declines in identity and fraud principally from our chargeback management business. USIS mortgage revenue was up a very strong 47%. Mortgage credit inquiries were flat during the quarter, but we saw them weaken late in the quarter and decline meaningfully sequentially in December as rates moved above 7%.

Mark Begor
Mark Begor
CEO at Equifax

The strong pricing environment along with growth in mortgage preapproval and prequalification products drove the mortgage revenue growth. In the fourth quarter, mortgage preapproval and prequal inquiries declined sequentially. At about $115,000,000 USIS mortgage revenue was just over 24% of total USIS revenue in the quarter. Financial Marketing Services, our B2B offline business was about flat in the quarter and in line with our October guidance. We saw strength in our identity based businesses and with our expanding relationships in the payments segment.

Mark Begor
Mark Begor
CEO at Equifax

Our IXI wealth data revenue was down in the quarter comping against a very strong fourth quarter in 2023. USIS consumer solutions D2C business had another very strong quarter up 9% with strong growth in our consumer direct channel from strong customer acquisition trends. USIS adjusted EBITDA margins were 38.3% in the quarter, up four forty basis points sequentially and consistent with our guidance. USIS performed extremely well in delivering the expected cloud cost reductions as they decommissioned legacy consumer, telco and utility technology platforms. With the USIS consumer and our telco and utilities cloud transformations complete, the USIS team is positioned well for growth in 2025 and beyond.

Mark Begor
Mark Begor
CEO at Equifax

Turning to Slide nine, international revenue was up a strong 11% in constant currency and above their 7% to 9% long term revenue framework and stronger than our October guidance. Latin American growth was very strong, driven by double digit growth in Brazil. Canada and Australia delivered higher growth rates sequentially, and Europe grew mid single digits in the fourth quarter, which was sequentially weaker in The UK CRA, reflecting overall UK economic conditions. International adjusted EBITDA margins of 32.5% were stronger than our October guidance, up four eighty basis points sequentially and the highest since the fourth quarter of twenty twenty from strong revenue growth and good cost execution. Turning to Slide 10, we continue to make very strong progress driving innovation new products, delivering a 12% vitality in the fourth quarter from broad based double digit performances across all of our businesses.

Mark Begor
Mark Begor
CEO at Equifax

We expect strong Equifax double digit vitality index again in 2025, above our 10% long term goal, leveraging our Equifax cloud capabilities to drive product rollouts using our differentiated data and the FX dot AI capabilities. With our USIS consumer and telco consumer and telco customer migrations complete, we are rapidly developing and bringing to market new solutions that include our unique twin income and employment data along with our USIS credit and alternative data assets. We expect our twin powered credit solutions to help our clients gain deeper insights into consumer creditworthiness from solutions using both credit and twin income and employment indicators, which is a big win for our clients, for consumers and Equifax. We're rolling out a new solution that provides mortgage lenders key twin income and employment information along with the Equifax credit report. This new solution allows lenders to instantly obtain information about both a mortgage applicant's creditworthiness and the applicant's employment status with a single data request from Equifax, a huge differentiator leveraging the power of our unique EWS and USIS data assets that are in the Equifax single data cloud fabric.

Mark Begor
Mark Begor
CEO at Equifax

We plan to launch additional only Equifax solutions in 2025 for the auto vertical where both credit and income verifications are integral to credit underwriting. Moving to Slide 11, we entered 2025 executing well against our Equifax twenty twenty seven strategic priorities and we're well positioned to deliver continued strong AI powered new product growth, leveraging new Equifax cloud that will drive our top line growth. 2025 is a pivotal year for Equifax in our ability to accelerate our free cash flow generation as CapEx comes down and our EBITDA expands. Our strong free cash flow conversion that will approach our 95% long term goal and leverage our expanding EBITDA positions Equifax to return capital to shareholders through both growing our dividend and launching a multiyear share repurchase program in 2025. We are continuing to face challenging end markets in The U.

Mark Begor
Mark Begor
CEO at Equifax

S. Mortgage and hiring. With mortgage rates above 7%, we've seen meaningful declines in hard mortgage inquiries over the past six weeks. Based on those trends, our 2025 guidance reflects USIS hard credit inquiries declining 12% compared to last year. We will continue to forecast our mortgage revenue off current EFX credit and twin inquiry run rates.

Mark Begor
Mark Begor
CEO at Equifax

And as in the past, we do not include interest rate decreases or increases in our forecasts. For perspective, the USIS hard credit inquiries that we disclose quarterly represent over 70% of total USIS mortgage revenue in 2024. Also, based on weak hiring trends over the past eight weeks, we expect 2025 US hiring to be down about 8% relative to 2024 and out of the order of over 10% below average BLS hires over the last ten years. And last, with the U. S.

Mark Begor
Mark Begor
CEO at Equifax

Dollar strengthened significantly over the past three months and at current FX rates, 2025 revenue will be negatively impacted by about 130 basis points or about $75,000,000 Based on these economic assumptions, we expect to deliver 2025 revenue of about $5,950,000,000 up 4.7% on a reported basis at the midpoint of our guidance. Constant currency revenue growth is expected to be about 6% with both mortgage and non mortgage constant currency revenue up about 6% in 2025. The assumed declines in The U. S. Mortgage and hiring markets are impacting our overall growth rate by over 200 basis points.

Mark Begor
Mark Begor
CEO at Equifax

Absent these mortgage and hiring market declines, 2025 organic constant dollar revenue growth would be at the midpoint of our long term organic framework organic growth framework of 7% to 10%. At the business unit level, we expect workforce solutions to deliver revenue growth of over 7% in 2025. Verification services revenue is expected to be up about 8% and lower than our long term framework due to the weak mortgage and hiring markets. Mortgage revenue is expected to be up about 3% due to the impact of the expected decline in The U. S.

Mark Begor
Mark Begor
CEO at Equifax

Mortgage market. Non mortgage verifier revenue was expected to be up over 9%, down from the levels seen in 2024, principally driven by the expected decline in U. S. Hiring and the resulting expected mid single digit growth in our talent business. And government growth is expected to be impacted due to tough 2024 comps and some weakness in the first half of twenty twenty five as states adjust to modified CMS and USDA food and nutrition service funding practices.

Mark Begor
Mark Begor
CEO at Equifax

Government revenue growth should return to double digit levels in the second half of twenty twenty five. Continued strong TWIN record growth, a vitality index of over our 10% Equifax goal and continued growth in both pricing and penetration will continue to drive verification services revenue growth despite the mortgage market and hiring market headwinds. We expect employer services to be about flat in 2025 with growth also impacted by the expected declines in U. S. Hiring and onboarding.

Mark Begor
Mark Begor
CEO at Equifax

We expect USIS to deliver revenue growth over 5% in 2025, which would bring USIS revenue to about $2,000,000,000 We expect mortgage revenue to grow over 8% despite the expected 12% decline in hard mortgage credit inquiries. Non mortgage revenue growth is expected to grow about four percent, up from 2% last year. And USIS revenue is expected to benefit from accelerating NPIs and share gains as they leverage the new Equifax cloud. And we expect international constant currency revenue growth to be about 7% in 2025, consistent with their 7% to 9% long term financial framework. At these revenue levels and at the midpoint of our guidance, EBITDA margins should increase about 25 basis points with EBITDA increasing about 5% to over $1,900,000,000 Adjusted EPS at the midpoint of our guidance is expected to be $7.45 per share, up 2% over last year with free cash flow at about $900,000,000 and free cash flow conversion at about our long term target of 95%.

Mark Begor
Mark Begor
CEO at Equifax

With our leverage now below 2.6 turns, we are well positioned to continue our bolt on acquisition strategy and start increasing the return of capital to shareholders through both growing the dividend and a multi share repurchase program during 2025. Now, I'd like to turn it over to John to provide more detail on our 2025 assumptions and guidance and also provide our first quarter framework.

John Gamble
John Gamble
CFO at Equifax

Thanks, Mark. As Mark discussed and is shown on Slide 12, our planning assumes USIS hard mortgage credit inquiries are down about 13% in 1Q 'twenty five and twelve percent for all of 2025, which again in 2024 represented over 70% of USIS mortgage revenue. Sequentially, we are assuming that our US mortgage business will have normal seasonality in 2025.

John Gamble
John Gamble
CFO at Equifax

Slide 13 provides the specifics of our 2025 full year guidance. 2025 is being significantly impacted by declines in U. S. Mortgage and hiring markets as well as negative FX. The year to year declines in these markets are impacting revenue growth by over 200 basis points, adjusted EBITDA margins by about 150 basis points and Equifax adjusted EPS growth by about seven percentage points.

John Gamble
John Gamble
CFO at Equifax

Absent these market factors, our constant currency revenue growth would be consistent with our 7% to 10% long term framework and adjusted EPS growth would be approaching 10%. Slide 13 also includes additional detail on expected BU adjusted EBITDA margins as well as guidance on specific P and L line items. Equifax EBITDA margins are expected to be up about 25 basis points in 2025, which is below the 50 basis points of annual improvement in our long term framework, principally due to revenue growth also being below our long term framework due to market factors we just discussed. The benefits from the cost actions Mark referenced are benefiting margins more than offsetting the impact of higher costs, particularly in USIS mortgage. EWS EBITDA margins in 2025 are about 50.5%, down from the 51.8 delivered in 2024.

John Gamble
John Gamble
CFO at Equifax

Margins in 2025 are impacted by lower revenue growth levels, revenue mix, as well as costs related to the addition and boarding of Twin Partners. USIS EBITDA margins at about 35.5% are expected to be up about 100 basis points year to year realizing the full year benefit of cost reductions from decommissioning legacy systems, again more than offsetting higher costs, particularly in mortgage. International EBITDA margins at about 28.5% are expected to expand about 100 basis points from 2024, benefiting from revenue growth and 2024 cost actions related to decommissioning legacy systems. Corporate expense, excluding depreciation and amortization, is increasing in 2025 relative to 2024, principally due to increased variable compensation as we return to target levels of incentive payouts as well as continued investments in corporate technology, security and compliance. Depreciation and amortization is expected to increase by about $55,000,000 in 2025 as we put significant North American and other cloud native systems into production in 2024.

John Gamble
John Gamble
CFO at Equifax

And our estimated tax rate is expected to be about 26.75% in 2025 and above 2024 due principally to increased impact of overseas taxes and lower U. S. Development tax credits as we reduce capital spending. Capital spending should be about $480,000,000 in 2025, down from $496,000,000 in 2024. And as we complete the cloud, more of our capital spending will be dedicated to innovation driving revenue growth versus building our infrastructure.

John Gamble
John Gamble
CFO at Equifax

We believe that our guidance is centered at the midpoint of both our revenue and adjusted EPS guidance ranges. Slide 14 provides the details of our 1Q 'twenty five guidance. In 1Q 'twenty five, we expect total Equifax revenue to be between $1,390,000,000 and $1,420,000,000 up about 1% on a reported basis year to year at the midpoint constant dollar revenue growth at the midpoint is almost 3%. Adjusted EPS in 1Q25 is expected to be $1.33 dollars to $1.43 per share, down 8% versus 1Q 'twenty four at the midpoint. The decline in adjusted EPS of about $0.12 per share is principally driven by higher depreciation and amortization of about $15,000,000 or $0.09 a share and the higher effective tax rate in 1Q 'twenty five reducing adjusted EPS by about 0.02 a share.

John Gamble
John Gamble
CFO at Equifax

Equifax 1Q 'twenty five adjusted EBITDA margins are expected to be about 28.5% at the midpoint of our guidance, down about 50 basis points year to year. The sequential decline in adjusted EBITDA margins reflects seasonally higher fourth quarter revenue and higher first quarter equity compensation. Business unit performance in first quarter is expected to be as follows: Workforce Solutions revenue growth is expected to be up about 1% year to year. Verification Services revenue is expected to be up 2.5%. Mortgage revenue is expected to be about flat with growth in records and pricing offset by the expected continued mortgage market decline.

John Gamble
John Gamble
CFO at Equifax

Verifier non mortgage revenue is expected to be up about 3.5%. Government revenue is expected to be about flat with a difficult comp versus 1Q24 CM centimeters centimeters

John Gamble
John Gamble
CFO at Equifax

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John Gamble
John Gamble
CFO at Equifax

centimeters centimeters centimeters centimeters centimeters centimeters S redetermination volumes and as Mark indicated some weakness in the first half of twenty twenty five as states adjust to modified CMS and USDA Food and Nutrition service funding practices. Government revenue growth should return to double digit levels in the second half of 'twenty five. Talent revenue should be up mid single digits as growth is impacted by expected declines in U. S. Hiring.

John Gamble
John Gamble
CFO at Equifax

Employer revenue is expected to be down mid single digits. EWS adjusted EBITDA margins are expected to be about 49%, down about 200 basis points due to the lower revenue growth and cost impacts from boarding record contributors. USIS revenue is expected to be up about 3% year to year, mortgage revenue is expected to be up about 5% and non mortgage revenue is expected to be up about 2.5%. Mortgage growth is being impacted by significant declines in USIS hard inquiries, which are being more than offset principally by third party vendor pricing actions. Adjusted EBITDA margins are expected to be up 150 basis points at about 34%, again reflecting the benefits from USIS decommissioned legacy consumer and telco and utility systems.

John Gamble
John Gamble
CFO at Equifax

International revenue is expected to be up about 6% in constant currency. Adjusted EBITDA margins are expected to be flat year to year in 1Q25. Turning to Slide 15, free cash flow is expected to continue to strengthen to about $900,000,000 and approach our 95% cash conversion goal in 2025. As Mark indicated, as we have reached leverage levels consistent with our long term goals and targeted BBBBA2 credit ratings, we have significant flexibility to both restart bolt on acquisitions and increase capital return to shareholders. Turning to Slide 16, the U.

John Gamble
John Gamble
CFO at Equifax

S. Mortgage market assumed in our 2025 guidance is over 50% below its historic average hard credit inquiry levels. As the mortgage market recovers toward its historic norms at current mortgage pricing and mix and current twin records, that represents on the order of $1,200,000,000 of annual revenue opportunity for Equifax. At current average mortgage growth margins, this would deliver adjusted EBITDA and adjusted EPS above the $700,000,000 and $4 per share respectively that we have discussed with you in the past and that we would expect to move into our P and L as the mortgage market recovers toward normal levels in 2026 and beyond. Now, I'd like to turn it back over to Mark.

Mark Begor
Mark Begor
CEO at Equifax

Thanks, John. Turning to Slide 17. In 2025, our guidance reflects the challenging markets in both U. S. Mortgage and hiring, resulting in our expectation that constant currency revenue at 6% will be below our long term financial framework.

Mark Begor
Mark Begor
CEO at Equifax

Despite this end market weakness, we expect to deliver adjusted EBITDA of over 1,900,000,000 driven by margin expansion of 25 basis points and about $900,000,000 of free cash flow from cash conversion of about 95%. As end markets normalize, we are confident in our ability to deliver organic revenue growth in our 7% to 10% long term range, continue expanding EBITDA margins at 50 basis points per year and growing cash conversion at above 95% while executing on our bolt on M and A strategy. And in 2025, we expect to significantly increase return of capital to shareholders. Wrapping up on Slide 18, in 2024, Equifax delivered financial performance in 2024 that was in line with the goals we set at the beginning of the year with revenue up almost 8% on a reported basis and on an organic constant currency basis. Adjusted EPS at $7.29 per share, up 8.5%, free cash flow of $813,000,000 and cash conversion of 89%.

Mark Begor
Mark Begor
CEO at Equifax

And we had strong execution against our EFX twenty twenty seven strategic priorities in a challenging economic environment. We delivered on the critical priority of completing our North American consumer cloud transformation as well as significant portions of our global markets with close to 85% of Equifax revenue now in the new Equifax cloud. Our cloud native infrastructure is already providing competitive advantages of always on stability, faster data transmission speeds and industry leading security for our customers, and importantly, Equifax resources and technology, product and DNA are pivoting from building to leveraging the Equifax cloud for innovation, new products and growth. We are using our single data fabric, eFX.ai, and Ignite, our analytics platform to develop new credit solutions powered by twin indicators in verticals like mortgage and auto that only Equifax can deliver, which we expect will lead to share gains and growth for our USIS business. Exiting 2024 with close to 85% of Equifax revenue in our new cloud environment is a huge milestone for the team, so we can fully focus on growth.

Mark Begor
Mark Begor
CEO at Equifax

We are also at an important inflection point with our accelerating free cash flow and a strong balance sheet to position Equifax to return our substantial excess free cash flow to shareholders in 2025. We are entering the next chapter of Equifax with our cloud transformation substantially complete. I'm energized by our momentum as we enter 2025, but even more energized about the future of the new Equifax. And with that operator, let me open it up for questions.

Operator

Thank you. We'll now be conducting a question and answer session. Thank you. And our first question will be coming from the line of Jeff Miller with Baird. Please proceed with your question.

Jeffrey Meuler
Analyst at Robert W. Baird

So I'm trying to listen to everything you're saying on EWS margin guidance, but it's still hard for me to reconcile margins contract year over year on 7% revenue growth. And I get that there's macro factors that are impacting volumes and there's a detrimental margin associated with that. You also called out that there's onboarding cost for new partners, but I would think you've had that for a while including last year. So just any other factors and if you can specifically hit on what's going on in terms of payout ratios for twin record partners, both as you sign new and renew?

Mark Begor
Mark Begor
CEO at Equifax

Yes, Jeff. I'll start and John can jump in. I think you hit the factors impacting EWS and Equifax in 2025. Clearly, the mortgage market decline takes a lot of high calorie revenue out of the forecast as well as the same on the talent side. Onboarding is larger now than it was in prior years.

Mark Begor
Mark Begor
CEO at Equifax

As you know, we added 20,000,000 records last year, but we added 15 partners, including three in the fourth quarter. So, we've had our highest record addition last year and our highest partner additions last year. So, on boarding, we do expect to be larger in 2025, those on boarding costs, which of course will benefit us in the future moving forward. What else, John, would you add?

John Gamble
John Gamble
CFO at Equifax

Yes.

John Gamble
John Gamble
CFO at Equifax

So we have seen also nice growth we talk about in insights. We see nice growth in some education products, and we want to continue to drive that growth. But those products have lower variable margins and contribution margins obviously than Twin that has very, very high margins. So that is pressuring margins to a degree. And we're continuing to make substantial investments in AWS to drive future growth and deliver new products.

John Gamble
John Gamble
CFO at Equifax

And given the fact that revenue growth is a bit lower, that obviously is somewhat detrimental to margin in the year. So overall, I think we still expect this to be a very strong margin business. We believe as the mortgage market and hiring recovers, we're going to return to margin growth. But the factors we just talked about plus the headwinds of the difficult markets is what's resulting in the decline in 2025.

Jeff Meuler
Senior Research Analyst at Robert W. Baird & Co

Okay. But just on the payout ratios that you're paying, I guess that's a little bit.

Mark Begor
Mark Begor
CEO at Equifax

No change. Sorry, Jeff. Sorry, I didn't cover that one. No change. There's no change in our payout ratios.

Mark Begor
Mark Begor
CEO at Equifax

We extended it. We have about 60 partners. I think there was a handful of those that extended last year, same terms as in the past, no change in what our payouts are. We have attractive partnerships with a lot of partners. They get a lot of value out of it and so do we, but we see no change in those payout ratios.

Mark Begor
Mark Begor
CEO at Equifax

That's not impacting our margins at all. Very helpful. Thank you.

Operator

Thank you. Our next question is from the line of Manav Patniak with Barclays. Please proceed with your question.

Manav Patnaik
Managing Director, Equity Research Analyst at Barclays Investment Bank

Good morning. I just wanted to confirm, Mark, when you said without the mortgage and hiring headwinds, growth would have been 200 basis points higher. I guess, is that assuming that those markets would be flat? And then I just wanted to know how you would quantify what the EPS impact of that would be?

Mark Begor
Mark Begor
CEO at Equifax

Yes. And Manav, I think as you know, back in October when we talked about our third quarter earnings, we gave you some comments around what trends were at that time and rolled that forward to 2025. At that time, we thought the mortgage market was going to be up about five points based on current trends. And obviously, the decline that happened in mid December and is happening as we speak was surprising to us. Obviously, 7% mortgage rates are high, but the decline was a lot sharper than we expected over the last six weeks.

Mark Begor
Mark Begor
CEO at Equifax

So, really what we're comparing to is somewhere between that flat and up 5% when we think about the impact that it would have had because as recently as two months ago, we were looking at 2025 being a slightly positive mortgage market environment and it's not now. From an EPS standpoint, it's very high calories. So, Manav, when we calculated the benefit to EPS, obviously, we just assumed recovery to a flat market. The growth rate recovery again is just really relative to a flat market. And we just used the variable margins that we would have on those products.

Mark Begor
Mark Begor
CEO at Equifax

Right? And so we assumed both for mortgage USIS and twin inquiries would go to flat and then we just assumed the hiring market as opposed to being down eight would be flat and we flow through variable margins.

Manav Patnaik
Managing Director, Equity Research Analyst at Barclays Investment Bank

Okay, got it. And then maybe just on the government side, Mark, just help us with that cadence again in terms of what's going on there and are you seeing any early impacts on Doge and all that stuff that's been thrown out there?

Mark Begor
Mark Begor
CEO at Equifax

Yes. So I think you're focused on maybe the fourth quarter end twenty twenty five. We have been performing exceptionally well as you know with very high growth rate. So you're getting into some hard comps in the fourth quarter and then in 2025 including in the first quarter. We did mention that CMS in particular made a change in the reimbursement program with the states where they used to reimburse that CMS reimbursed 100% of data costs.

Mark Begor
Mark Begor
CEO at Equifax

They're now at 75%, so the states have to pay 25%. That had some impact in the fourth and likely in the first as states are adjusting to that. As you know, states have budgets. And if they're going to start paying for some of that data cost themselves, they've got to adjust their budgeting and their operating statements. And we're focused on working with the states to, in some cases, going direct to them with our solutions that have some impact in the first half of the year on our government business.

Mark Begor
Mark Begor
CEO at Equifax

As John said, we expect the government business to return to double digit growth in the second half. You may remember we signed a large contract extension with SSA in September. That really comes into effect in 2025. So, that will have a positive impact, particularly in the second half. And then, our contracts have pricing escalators that aren't uniform on when they go into effect during the year, but we have some larger government contracts that have escalators that are positively impacting the second half.

Mark Begor
Mark Begor
CEO at Equifax

So that's another good guy as we get into the year. Anything else, John?

John Gamble
John Gamble
CFO at Equifax

Just in the first half and Mark mentioned it, we're still dealing with the fact that there were redeterminations in the first quarter of last year and part of the second quarter. So revenue was very strong in the first quarter of twenty twenty four and moving into the second quarter of twenty twenty four.

Operator

Our next questions are from the line of Andrew Steinerman with JPMorgan. Please proceed with

Operator

your questions.

Andrew Steinerman
Andrew Steinerman
Equity Research Analyst - Business & Info Services at JP Morgan

Hi. Two quick ones on mortgage. The first one is, John, could you just tell us what mortgage revenues were as a percentage of fourth quarter revenues? And the second one is just to make sure we get a definition of U. S.

Andrew Steinerman
Andrew Steinerman
Equity Research Analyst - Business & Info Services at JP Morgan

Hard mortgage credit increase, which Equifax has been seeing down the last six weeks as you just stated. That's a difference from what the MBA has reported on their mortgage weekly application reports. And I just wanted to know if maybe you're measuring different things hard versus soft, I'm not sure really.

John Gamble
John Gamble
CFO at Equifax

So 4Q24 was 17.7%. And we and you know this, Andrew, we've been disclosing hard inquiries, the inquiries that actually impact your credit file for ten plus years, right? And so we consistently disclose that number. It doesn't include soft inquiries, right? So a pre qual or a pre approval product.

John Gamble
John Gamble
CFO at Equifax

And we focus on hard inquiries because that's what's in the tri merge, that's what's required to be purchased to close a loan. We think that probably has the highest level of correlation over time with originations, right? And we've taken a look at originations historically and we have good origination date in the credit file through think about early twenty twenty four. That time period relative to the 'fifteen to 'nineteen average is down something on the order of 45%. And if you look at hard inquiries in that same time period, we're down not quite 50%.

John Gamble
John Gamble
CFO at Equifax

So the correlation seems quite good and that's why we continue to disclose that number specifically.

Operator

Our next question is from the line of Toni Kaplan with Morgan Stanley. Please proceed with your questions.

Toni Kaplan
Toni Kaplan
Executive Director, Senior Equity Research Analyst at Morgan Stanley

Maybe first on just USAS two percent non mortgage growth versus last quarter of up 5%. Just wanted to hear about any sort of changes in the selling environment or just any factors you wanted to share on sort of the overall broad market conditions that you're seeing. And obviously, you've mentioned mortgage and hiring, but anything outside of those two would be helpful.

John Gamble
John Gamble
CFO at Equifax

Generally speaking, I think what we indicated is we thought auto performed relatively well, right, in the fourth quarter. We thought FI also low single digits, right, performed relatively well. I think the biggest difference that you saw, right, was that FMS in the third quarter was up double digits. The team did a great job selling into some new customers in the third quarter, which drove FMS very strong. We talked about the fact that we built some outstanding new relationships in the payment industry.

John Gamble
John Gamble
CFO at Equifax

Some of that really drove really good growth in our FMS or batch business. So that was probably the biggest difference between what was delivered in the third quarter and the fourth quarter. But in terms of online, I think we feel like auto performed relatively well, again low single digits, FI low single digits. Do you see actually came back to growth for the first time in quite some time and we actually saw a little bit of performance in insurance. So, I'd say the online performance relatively consistent.

John Gamble
John Gamble
CFO at Equifax

The big difference was FMS.

Toni Kaplan
Toni Kaplan
Executive Director, Senior Equity Research Analyst at Morgan Stanley

Great. And then on my follow-up, I did want to ask about the government opportunity. I know you've spoke a lot about the trajectory, so thank you for giving that. Just more in general, when you think about government programs, I feel like you had some success with CMS and SSA. But I guess as the government sort of rethinking their programs and you can provide some efficiency to them, how are you thinking about the opportunity for like basically getting new programs and but offset by the point that potentially there could be a lot of programs that are cut.

Toni Kaplan
Toni Kaplan
Executive Director, Senior Equity Research Analyst at Morgan Stanley

So just how do you sell into that environment? How are you thinking about the change in opportunity just more broadly? Thanks.

Mark Begor
Mark Begor
CEO at Equifax

Yes, it's a great question, Tony. We still think there's a big market that perhaps don't qualify. And I think we've all read and seen all the studies that says there's quite a bit of that. Our view is, and I suspect it's yours too, is that broadly social services aren't going to be cut. There will be a focus and there is we see a focus in Washington and we're working both on the Hill and also on the towards the White House around how our programs can really help in the delivery of social services accurately.

Mark Begor
Mark Begor
CEO at Equifax

So that's, we think, a positive macro for Equifax. I know you know that TAM for us is about $5,000,000,000 of manual verifications that are done in the government space. And again, it's done at the state level. We have penetration in a lot of states, but a lot of states are fully manual. And as you know, a state is not typically a customer, it's the agencies within a state.

Mark Begor
Mark Begor
CEO at Equifax

So, we've got a large commercial team. We're out there selling the productivity from using our solution, the accuracy and speed from using our solution. And again, the big macro, I think a positive for us in 2025 is broadly, there's been a bigger focus in Washington around accuracy, which we think plays well to our data, which is verified. So we remain very bullish on the future of our government business and that big $5,000,000,000 TAM. We exited the year at roughly $700,000,000 So we've got a lot of opportunity.

Mark Begor
Mark Begor
CEO at Equifax

And the battleground for us or the opportunity is really at the state level and to the agencies. So that's why we've got Equifax resources deployed in the state capitals to really work on these programs. So we remain very optimistic around government in the future.

Toni Kaplan
Toni Kaplan
Executive Director, Senior Equity Research Analyst at Morgan Stanley

Okay. Super. Thanks.

Operator

Our next question is from the line of Faiza Alwy with Deutsche Bank. Please proceed with your questions.

Faiza Alwy
Faiza Alwy
Analyst at Deutsche Bank

Yes. Hi. Thank you. So I wanted to follow-up on the pre core products and the soft pulls. I think you mentioned that 70% of maybe the inquiries or the revenues are hard pulls.

Faiza Alwy
Faiza Alwy
Analyst at Deutsche Bank

So just wanted to clarify if that's what you meant that 30% are soft pulls and 70% are hard credit pulls. So I'm curious what you're expecting in terms of the penetration of prequel products and if you're seeing any share shift there and whether lenders are using one or two bureaus and how you in the initial shopping process and how do you expect that to play out in 2025?

Mark Begor
Mark Begor
CEO at Equifax

Yes, it started playing out in 2024. Your metrics are pretty close that there is a large shopping element or soft pull element of mortgage. That was a real tailwind for us following COVID when rates started to increase, people were shopping around further. We have seen some decrease in shopping really as a part of the what we've seen in the last, call it, two months or six, eight weeks. As rates went higher, people those that are shopping are still shopping, but there's less people shopping, thinking about a mortgage.

Mark Begor
Mark Begor
CEO at Equifax

There's been a change in consumer confidence. The other changes that we've seen happening is there's some moves by mortgage originators who historically might pull all three in the shopping process. Some originators are either pulling one or two credit files instead of the full three, which obviously has an impact on our revenue. Our focus there is obviously to be responsive commercially, but more importantly is a big focus around our differentiated data. And I talked about we're rolling out as we speak a, call it, a shopping credit file for mortgage that has twin indicators on it, twin data that makes our shopping file more valuable to the mortgage originator because we want to differentiate between our competitors in that one and 2b world in the shopping side.

Mark Begor
Mark Begor
CEO at Equifax

You may remember, we also have NC plus attributes that we're including with our mortgage credit file that also differentiates our mortgage credit file and that shopping process. And unrelated to mortgage, we're doing the same thing as I mentioned in auto. We'll be rolling out in the first half of this year a twin indicator on our auto credit file for the same reason. And obviously, what we want to do is provide incremental value with the twin data on our credit file for both mortgage and auto, but still capture the twin full poles, which are required for mortgage and are required for auto that happen later in the process. So it's I think a really attractive advantage for Equifax to compete in both spaces with our differentiated data that really only we have.

Mark Begor
Mark Begor
CEO at Equifax

Only Equifax can put those twin indicators on our mortgage and credit file.

John Gamble
John Gamble
CFO at Equifax

And just in terms of the numbers, right, so we were quoting revenue, right, so it's something over 70% of revenue is hard pulls. And then in addition to soft pulls, there's a high single digit percentage of batch job UDM, property data, rental data, etcetera, that wouldn't be a soft pull, right? So when you break down our mortgage revenue, it's something over 70% hard pulls, high single digit percentages that is the other things that I just referenced and the remainder would be soft inquiries.

Faiza Alwy
Faiza Alwy
Analyst at Deutsche Bank

Got it. Thank you. And then just as a follow-up, apologies if I missed this, but any thoughts on twin inquiries for 2025 and outperformance? I know we saw some improvement in the fourth quarter on both of those metrics. So curious how you're thinking about that?

John Gamble
John Gamble
CFO at Equifax

Yes. Just in general, right, we're expecting twin inquiries probably to be a little better than mortgage inquiries in 2025 just for the shopping reasons Mark referenced. And I'm talking about hard inquiries, but really no more specificity than that.

Operator

Our next question is from the line of Kyle Peterson with Needham. Please proceed with your questions.

Kyle Peterson
Senior Analyst at Needham & Company

Great. Good morning and thanks for taking

Kyle Peterson
Senior Analyst at Needham & Company

the question. Just

Kyle Peterson
Senior Analyst at Needham & Company

one for me, I want to focus on capital allocation. Obviously, the leverage and balance sheet is in a pretty good spot. You guys are kind of hinting at both increasing the dividend and starting a buyback. How are you guys thinking about balancing and priorities between the two as well as potential timing as to when we could see some of these actions as in like is it middle of the year, late in the year? How should we think about that?

Mark Begor
Mark Begor
CEO at Equifax

Yes. I think we tried to be more than hinting and we've been doing that for quite some time. As you know, it's been a goal of ours to complete the cloud transformation where we invested quite a bit of CapEx into moving us to the cloud native mode. And then when that CapEx coming down is in our margin expansion and the savings from that really generated a lot of excess free cash flow. So we checked that box at close to 85% in the cloud.

Mark Begor
Mark Begor
CEO at Equifax

That's complete. The one we want to see a little more visibility around before making that decision really to your timing question is where is the economy, where is the mortgage market, where is the hiring market. To be frank, sixty days ago, call it, in kind of November and early December, we didn't anticipate rates going to seven percent or the mortgage market declining 12% over the last six, seven weeks. That has been surprising to us and it's so rapid and recent. We want to see a little more time there.

Mark Begor
Mark Begor
CEO at Equifax

Where is that mortgage market going? Where are rates going? What impact are tariffs going to have on that? So I think getting through a portion of the year so we have some more visibility on that, I think will be quite important. Our confidence around our guidance for 2025 is high with the underpinning of the mortgage market and hiring market, which we think we baselined at the best data we have now.

Mark Begor
Mark Begor
CEO at Equifax

And as we mentioned, we're going to have very strong free cash generation this year. Even with our EBITDA expansion, we're going to generate a lot of EBITDA and a lot of excess free cash flow. We do plan to use some of that both leverage that grows with our margins expanding and EBITDA expanding, as well as the free cash to look for continued attractive bolt on M and A. No change in our bolt on M and A strategy. And then, we want to return cash to shareholders.

Mark Begor
Mark Begor
CEO at Equifax

We want to get back to growing the dividend again, and we'll give that framework on growing the dividend at the time at the right time in 2025. And then, we also want to return cash to shareholders in what we would envision is a multiyear buyback program authorization by our Board to buyback stock as we go through 'twenty five, 'twenty six, 'twenty seven, pick that timeframe. And when you look out in our model, I think yours looks like that too, And you can pick your mortgage market assumptions or recovery assumptions. We generate a lot of cash over the next three plus years and it's going to give us the ability to return that cash to shareholders. It's been a clear part of our strategy and it's a focus of ours and we clearly envision implementing that in 2025.

Operator

Our next questions are from the line of Craig Huber with Huber Research Partners. Please proceed with your questions.

Craig Huber
Equity Research Analyst at Huber Research Partners

Just want to just better understand, I mean, obviously, trying to forecast The U. S. Mortgage market has been quite difficult for a number of years and so forth. You're obviously taking extrapolating the current trends out for the remainder of the year. There's nothing new with how you guys forecast the mortgage part of your business and so forth.

Craig Huber
Equity Research Analyst at Huber Research Partners

The rest of your business, however, you are making some various assumptions and so forth. And maybe you can just talk about the differences there about how you put together your outlook for the year? Thank you.

Mark Begor
Mark Begor
CEO at Equifax

Yes. No change in how we do that. We don't have many parts of our business that are impacted by macros, really mortgage principally is one and to a lesser degree the hiring market is a smaller impact. But when you have a 10% decline in the underlying activity, which we've heard from background screeners has been happening, same thing over the last, call it, sixty, eighty, ninety days that has an impact. For the rest of the business, we have a lot of visibility.

Mark Begor
Mark Begor
CEO at Equifax

We know that we took price up on oneone broadly across all of Equifax. We know what that price is. We know where we have subscription agreements that are in place, multiyear contracts, either with minimums or with terms in them that we can forecast. We have deal pipelines where we're adding new business. We have contracts that we signed last year are going into effect this year that we lay into our forecast.

Mark Begor
Mark Begor
CEO at Equifax

On the record side in EWS, we have quite a bit of visibility of new partners that we added to three in the fourth quarter and some that we added in the second half, record additions when we expect those to come online. And as you know, those translate into revenue instantly as soon as we add the records because we have the inquiries coming in. With other partners that are already with us, And we also have lots of programs with them because we don't have all their records typically. So, we're working with them to add those records in. So, across the rest of the business, I think we have a lot of visibility and we typically are able to to forecast well.

Mark Begor
Mark Begor
CEO at Equifax

Our goal in setting a framework for the quarter or for the year, in this case first quarter in twenty twenty five, is to lay out our best forecast or forecast that we know how to meet and with a goal of beating it. And we I would say, like any company, we try to have the right balance of conservatism in that forecast with that goal of delivering for our investors around what we lay out.

John Gamble
John Gamble
CFO at Equifax

I mean, specifically like around auto, for example, I think our expectation is auto sales, new and used, kind of flat, maybe a little better. And again, we get input from our customers, similar concept around card and personal loans. I mean, generally speaking, I think we think the consumer is relatively healthy, right?

John Gamble
John Gamble
CFO at Equifax

But we are seeing some cracks in consumer confidence. You've seen that obviously come through in January. And then internationally, like we're assuming that we're going to see the markets continue to grow, but nothing substantial, not really any stronger than their long term average growth framework and probably The UK and Europe, we're expecting to see slower growth than their long term framework.

Craig Huber
Equity Research Analyst at Huber Research Partners

I appreciate that. And I

Craig Huber
Equity Research Analyst at Huber Research Partners

just follow-up question on the vitality index. Is there any specific products that you'd want to call out that you're very energized about for long term growth that you guys are putting in place there? Thank you.

Mark Begor
Mark Begor
CEO at Equifax

Yes, there's a whole bunch and I already highlighted, I'll highlight again because it's top of my list is with USIS now in the cloud, obviously, EWS got in the cloud a couple of years ago, we can now combine those data assets. And we think that's going to be super powerful. And as I mentioned a few minutes ago and in my prepared comments, the rollout of a mortgage credit file that includes twin indicators on it, we think is very powerful because only we can deliver that. We're doing the same thing with our cell phone utility attributes on the mortgage credit file. And then, we're going to do the same thing in auto and likely in personal loans because we think it'll differentiate our credit file.

Mark Begor
Mark Begor
CEO at Equifax

And that's going to be particularly powerful when there's only one credit file being pulled. We want to be the one to be pulled, we want to drive market share there. So, I think the cloud is really giving us in our single data fabric a lot of opportunities to leverage our differentiated data assets. We're also having great success with a solution here in The U. S.

Mark Begor
Mark Begor
CEO at Equifax

We call OneScore, which takes our non credit file datasets. And as you know, we have the cell phone utility dataset, we have DataX and TeleTrack that we acquired. You put that together, we have a very large set of consumers and trade lines that are not in the credit file, which allows us to differentiate our credit file again and drive performance. The third one I would highlight is just the use of AI. We've been ramping up our AI capabilities around scores and models and products.

Mark Begor
Mark Begor
CEO at Equifax

I think as you know, we're using it in the vast majority of our models and scores today. And we're seeing very meaningful performance lifts around wider sets of data being used in that score and model driving performance like the one score data element. So, whole bunch there. And as you know, innovation and new products is central to our strategy and our DNA at Equifax. We report to you, but we run the company around the vitality index.

Mark Begor
Mark Begor
CEO at Equifax

And that makes us a stronger partner with our customers. When we're innovating and bringing new ideas to our customers, we're viewed as a more valued partner. So, that's clearly central to how we want to operate in Equifax going forward in the cloud and our scale differentiated data really enables us to be advantaged around that innovation in new products.

John Gamble
John Gamble
CFO at Equifax

I just wanted to clarify, my answer to the last question about international growth rates was relative to economies, not the Equifax growth rates themselves.

Operator

Our next questions are from the line of Jason Haas with Wells Fargo. Please proceed with your questions.

Jason Haas
Jason Haas
Director & Senior Equity research Analyst at Wells Fargo

Apologies if I missed it, but can you say what the talent verification outperformance was versus the white collar hiring market in 4Q? And then how do you expect that to trend going forward? Because I think that will give us some helpful understanding of how you think about talent excluding the impacts from the softer hiring market. Thanks.

John Gamble
John Gamble
CFO at Equifax

Yes. So at the fourth quarter, we indicated it was about eight points, right, better. That was a little weaker than it was in the third quarter. I don't think we gave guidance for what it would be going forward. But historically, we've been running somewhere between high single digits and low double digits better than the market over time.

John Gamble
John Gamble
CFO at Equifax

Fourth quarter was a little weaker than third quarter and it was really specific to the way pricing our annual pricing was executed in the two different years. Our 2024 annual price increases actually a portion of them were executed in the fourth quarter of 'twenty three and then the remainder in the first quarter of 'twenty four. Our 2025 price increases substantially hit in the first quarter of twenty twenty five. So we just had a grow over effect issue in the fourth quarter of 'twenty four versus 2023 because of the difference in timing of price increases.

Jason Haas
Jason Haas
Director & Senior Equity research Analyst at Wells Fargo

Okay, great. That's very helpful. Thank you. And then as a follow-up, can you talk about the implied USIS mortgage outperformance for 2025? I think if I did the math right and I heard everything correctly, it's about 20 percentage points of mortgage outperformance.

Jason Haas
Jason Haas
Director & Senior Equity research Analyst at Wells Fargo

It's a bit of a step down from 2024. I think I might know why, but can you talk about that? That'd be helpful. Thanks.

John Gamble
John Gamble
CFO at Equifax

Yes. So the biggest difference is really around and it was a question that was asked earlier around soft pulls, around prequal and preapproval products. What we saw going from 2023 to 2024 since those products were relatively new in late twenty twenty three going into 2024 was very, very substantial growth in those products in 2024. So that drove a substantial amount of outperformance relative to hard pulls. What we're expecting in 2025 is we're continuing to expect pre approval and pre qual to perform well, but the growth rate will obviously be much lower because of the fact that we're coming off of a much larger base.

John Gamble
John Gamble
CFO at Equifax

So that's really the biggest difference in our performance. We're expecting to continue to perform well year on year, to continue to drive more new products. Mark talked about it substantially, but it's really just the difference in the base on pre qual that's driving the difference in growth rate.

Jason Haas
Jason Haas
Director & Senior Equity research Analyst at Wells Fargo

Okay. And sorry to ask you a third follow or a second follow-up. But I thought maybe you would also allude to the supplier price increase. So is that less of a tailwind in 2025 than it was in 2024?

John Gamble
John Gamble
CFO at Equifax

On dollar amounts, they're relatively similar.

Jason Haas
Jason Haas
Director & Senior Equity research Analyst at Wells Fargo

Okay. All right. That's helpful. Thank you.

Operator

The next question is from the line of Owen Lau with Oppenheimer. Please proceed with your questions.

Owen Lau
Executive Director & Senior Analyst at Oppenheimer & Co. Inc.

Hey, good morning. Thank you for taking my question. So on your international revenue growth, it was 11% year over year in the fourth quarter and you guided 7% in 2025 and six percent in the first quarter. Could you please unpack a little bit more about the driver of that slowdown? Thanks.

John Gamble
John Gamble
CFO at Equifax

Well, actually, we think 7% is quite good, right? So our long term model is 7% to 9%. Percent. So we feel very, very good about the 7% to 9% growth. I think Mark talked about where we're seeing the growth come from.

John Gamble
John Gamble
CFO at Equifax

And the good news is what we're seeing is really improved performance and growth really across all geographies. The only geography I think that's dealing with a little bit of market headwinds is The UK and we're seeing some economic slowdown in The UK. That's affecting us in 2025 as well as we're expecting The UK economy in general to be a bit weaker. Brazil was really strong in the fourth quarter. We had an outstanding performance from Brazil in the fourth quarter.

Mark Begor
Mark Begor
CEO at Equifax

And in the second half really.

John Gamble
John Gamble
CFO at Equifax

In the second half really, we're expecting Brazil to perform well in 2020 and 2025, perhaps not double digit. So but we're very happy with the way our Brazil acquisition is performing. So net net, I'd say we feel pretty good about the 7% next year.

Owen Lau
Executive Director & Senior Analyst at Oppenheimer & Co. Inc.

Got it. So quickly on mortgage assumption, I know there's a lot of questions about mortgage already. But you mentioned that you haven't baked in any rate type or rate increase. But if there is a, let's say, 25 to 50 basis point rate cut in 2025, do you still expect incremental benefit for your mortgage increase given that last year thirty year mortgage went down to 6% and there was a refinancing wave already? How do you think about that this year?

Owen Lau
Executive Director & Senior Analyst at Oppenheimer & Co. Inc.

Thanks.

Mark Begor
Mark Begor
CEO at Equifax

Yes. We've seen with changes in the ten year and changes in mortgage rates had definitely an impact. Back in kind of August, September when mortgage rates went down with the ten year in advance of the election, we did see an uptick in activity or inquiries, both shopping and mortgages, both purchase and refi, as you point out. This late in the year impact that happened in mid December and all the way through January when rates went above seven surprised us with the magnitude of it and how deep it's been to drop another 12 points. But, yes, we've clearly seen as rates move up, there's an impact and we would expect the same if rates come down.

Mark Begor
Mark Begor
CEO at Equifax

It's hard to see that now with rates with the tariff discussions going on and when is that going to settle down in the marketplace and how the bond market reacts, which as you know has a big impact on mortgage rates. And then John mentioned it and I mentioned it also is that there's some element of consumer confidence that is lower right now, which rolls into decisions around buying a home or decisions around buying a car. That clearly is consumer confidence is lower perhaps with all the activity taking place in the new administration. We're clearly seeing that. But over the long term, we're 50% below historic levels in mortgage inquiry activity.

Mark Begor
Mark Begor
CEO at Equifax

We don't think that's going to stay there over the long term. The question is when will rates come down. And we've been very clear and we showed it in our deck again today that we expect that to be a very meaningful impact for Equifax to the tune of over $1,000,000,000 of incremental revenue as well as incremental margin. And we'll flow that through. If there's a positive impact against our minus 12 outlook, we would expect that to be accretive to our framework for 2025, meaning that we'd have incremental revenue and we'd let that margin drop through.

Mark Begor
Mark Begor
CEO at Equifax

We're doing the right investments for the future of Equifax as you expect us to do. We wouldn't incrementally invest more if the mortgage market recovers. We're going to continue to focus over the long term for Equifax. And if there is an uptick, that's going to drive our margins up and our EPS and our cash flow up.

John Gamble
John Gamble
CFO at Equifax

And as Mark mentioned, again, our long term framework only assumes that we're going to see modest growth in overall markets, including mortgage, 2% to 3%, right?

John Gamble
John Gamble
CFO at Equifax

So again, to deliver our long term framework, which includes substantial revenue growth and earnings growth of north of 10%, we don't need the mortgage market to fully recover. We just need the mortgage market to stabilize and start growing slowly two to three points a year and we can deliver extremely well.

Owen Lau
Executive Director & Senior Analyst at Oppenheimer & Co. Inc.

Got it. Thanks a lot.

Operator

Thank you. Our next questions are from the line of Andrew Nicholas with William Blair. Please proceed with your questions.

Andrew Nicholas
Equity Research Analyst at William Blair

Hi, good morning. Thanks for taking my questions. First one is on margins. I think at your quarter you talked about wanting

Andrew Nicholas
Equity Research Analyst at William Blair

to or thinking

Andrew Nicholas
Equity Research Analyst at William Blair

you can kind of approach 100 basis points of margin expansion, 25%. Obviously, the 25 basis point guide this year is a little bit lower. But if I

Andrew Nicholas
Equity Research Analyst at William Blair

do the math, it seems like the lighter mortgage would more than account for that delta. So I'm wondering if there were other

Andrew Nicholas
Equity Research Analyst at William Blair

kind of cost actions you took intra quarter to protect margins or if maybe you're getting a bit better expansion than you had thought from the tech transformation in 'twenty five?

John Gamble
John Gamble
CFO at Equifax

Yes. So, the numbers you quoted are correct, right? So, I think the team did a really nice job in the fourth quarter. What you saw is on weaker revenue, we delivered the margins we committed. And I think the team did a nice job of managing costs as we went through the fourth quarter.

John Gamble
John Gamble
CFO at Equifax

So obviously, as we're going into next year, we're continuing to try to manage costs closely to allow ourselves to deliver margin growth even in the face of those substantial declines in both mortgage but also talent.

Mark Begor
Mark Begor
CEO at Equifax

We implemented sizable cloud cost savings in the third quarter that as you know are giving us year over year benefit in 2025. So, we have real visibility to that, but those are done. So, we've already completed those. So, that's good news for us as we go into 'twenty five.

Mark Begor
Mark Begor
CEO at Equifax

And we have some incremental cloud cost savings. As you know, we still have some markets we're completing. We're going to complete Spain in the first quarter. We'll get some small benefit from that. We've got Paraguay we completed in December.

Mark Begor
Mark Begor
CEO at Equifax

So, those kind of completions that kind of roll through 'twenty five percent as we move from that close to 85% of our revenue cloud towards the 100% incremental cloud cost savings as we go through principally in 'twenty five. So, we've got those in our outlook.

Andrew Nicholas
Equity Research Analyst at William Blair

Perfect. Thank you. And then for my follow-up, I know it's a little bit more detailed, but on the new product that you're or a set of products that you're offering that are going to have the twin data flags on them in mortgage and in auto later in the year. Is that predominantly

Andrew Nicholas
Equity Research Analyst at William Blair

a market share play or

Andrew Nicholas
Equity Research Analyst at William Blair

do you also get more price for those products with that flag? Just trying to understand kind of strategically how that plays out?

Mark Begor
Mark Begor
CEO at Equifax

We'd look for both. If you think about mortgage where some customers are only using one file in shopping, we want to be that file. So getting that incremental revenue or market share as you describe it is very attractive. We're delivering more value, so we should get price for it. And then same thing in auto.

Mark Begor
Mark Begor
CEO at Equifax

Auto, many dealers will pull one mortgage credit file when a consumer comes in. We want to be that credit file we pull because it's pulled because we're going to provide incremental information around the eligibility for that consumer. Because remember, I get auto and in mortgage, but I'll use auto example. A consumer comes in, their credit is super important, but many mortgage auto loans require income verification in certain income levels in order to qualify for that auto loan, knowing that upfront in the early stages of that consumer interaction is super valuable and only Equifax can provide it. And as I mentioned, we'll likely have a solution for personal loans.

Mark Begor
Mark Begor
CEO at Equifax

And as an old credit card guy, I know the value of combining income with credit score even in a credit card space. So the power we have now is having those data assets, twin and our credit assets in USIS, But having both businesses in the cloud post USIS completing the cloud last summer gives us the ability to really leverage those in the marketplace and drive share and drive revenue and price.

Andrew Nicholas
Equity Research Analyst at William Blair

Thank you.

Operator

Next questions are from the line of Kelsey Xu with Autonomous Research. Please proceed with your questions.

Kelsey Zhu
Analyst at Autonomous Research

Hi. Thanks for taking my questions. I wanted to talk about the SSA contract extension that you've announced at the end of Q3. I was wondering if you can talk a little bit more about what's the current level of run rate revenue in 2024 from FSA and expect the growth in 'twenty five and beyond. I think the originally announced $500,000,000 for five years does rely on some amount of further state penetration as well.

Kelsey Zhu
Analyst at Autonomous Research

So just wondering how you're thinking about that in light of CMS changing

Kelsey Zhu
Analyst at Autonomous Research

their

Mark Begor
Mark Begor
CEO at Equifax

Yes. This particular contract with SSA is a federal contract. So it's not one that's done like CMS where the states deliver that service and the states use the data at the local agency level. And as you point out, the customer for us in CMS is really the agency at the state level. In this case of CMS, this is a federal contract that's used for disability benefits eligibility that are delivered directly at the federal level and it's really used to authenticate the individual's recipients' eligibility to continue receiving that Social Security disability income.

Mark Begor
Mark Begor
CEO at Equifax

If they have a change in income, then it changes their benefits eligibility. So that's a contract that we've had in place in the past. We extended the contract in September with higher prices in it. And that's what I mentioned is going to give us benefits as we go into 2025.

Kelsey Zhu
Analyst at Autonomous Research

I was also wondering if you have any updated thoughts on sizing the incremental record additions from the Workday partnership? Or just in general, how should we think about record growth in 'twenty five?

Mark Begor
Mark Begor
CEO at Equifax

Yes. We don't. As you know, we typically don't discuss any of our partners. Workday is unique because we both announced it last September. So, we just highlight the fact that we have that one.

Mark Begor
Mark Begor
CEO at Equifax

So, we don't talk about what specific partner record additions in. We have over 60 partners. And as I said, we added 14 last year plus Workday, including three of those 15 in the fourth quarter. Record additions were very strong last year, 20,000,000 records up 12%. That's higher than what we expect over the long term.

Mark Begor
Mark Begor
CEO at Equifax

But record additions have been quite strong over the last five years. Above our long term for EWS, we think about record additions being in the kind of 3%, four % kind of range. So, very strong years. The positive for 2025 is we have a lot of visibility around those three partners we added in the fourth quarter. Those records didn't come on yet.

Mark Begor
Mark Begor
CEO at Equifax

And we have partners we added in the second half. They were still onboarding records. And as I mentioned earlier, we have partners we added two, three, four, five years ago where we're still adding records. When they get a new client, those become new records. But typically, we have pockets of records given the structure of their technology or databases that we're still onboarding to Equifax even from partners that are a couple of years ago.

Mark Begor
Mark Begor
CEO at Equifax

So, that's a big part of our visibility around records when we look forward a quarter or through a year like 2025. And then, we also have a list of a set of potential partners that we've been talking to for a year, two years, three years that are not with Equifax today that we're looking to bring on board like the 15 we added last year. And then as a reminder, a little under 50% of our records come from our direct relationships through our employer business. And as we grow I-nine clients or UC clients, they're bringing in records there also. So it's a multifaceted approach.

Mark Begor
Mark Begor
CEO at Equifax

We have one leader and one team that drives record additions. That was a change we made a year ago and it's paid off in 2024 with the kind of focus from having a dedicated leader giving the obvious benefit or value of adding records. So we've got a big focus on that. So we are expecting record growth in 2020, '20 '20 '5 that is aligned with the growth kind of frameworks we laid out for the year for EWS.

Kelsey Zhu
Analyst at Autonomous Research

Thanks a lot.

Operator

The next question is from the line of Scott Ortezold with Wolfe Research. Please proceed with your questions.

Scott Wurtzel
SVP - Equity Research at Wolfe Research, LLC

Hey, guys. Good morning. Just one question from me. When we think about the guidance for EWS revenue growth and sort of in the context of your medium term framework, that color on records growth was helpful. But maybe if you can frame sort of the kind of pricing

Scott Wurtzel
SVP - Equity Research at Wolfe Research, LLC

and penetration contribution to growth for this year that

Scott Wurtzel
SVP - Equity Research at Wolfe Research, LLC

you're expecting relative to the

Mark Begor
Mark Begor
CEO at Equifax

Yes. We don't as you know, we don't talk about price in any of our businesses, but we can be clear that we take price up every year in all of our businesses, is including EWS. I think we've said many times we have more pricing advantage, if you will, because the uniqueness of what we deliver with EWS and Twin that we do in other parts of Equifax. Penetration will be a positive for us in 2025. In EWS, we expect new product rollouts to also be a positive.

Mark Begor
Mark Begor
CEO at Equifax

They've been over indexing our 10% goal for, gosh, almost four years at EWS. And we expect again very strong over 10% vitality, so the continued rollout of new products. As you point out, records is an important pillar on the ability to grow in that space. And then penetration, we just have large verticals with a lot of room to grow and we're principally competing, as you know, against manual verifications, whether it's a verification of employment with a background screener, verification of income with a government agency in auto where there's still penetration opportunities. So those are some of the areas where our teams are focused on.

Operator

Our

Operator

next questions are from the line of Ashish Sabadra with RBC Capital Markets. Please proceed with your question.

Analyst

Hi. This is David on for Ashish. Thanks for taking our question. Just a follow-up to that last question.

Analyst

Are you seeing any I

Analyst

know you're not commenting on pricing, but are you seeing any competitive dynamic shifts related to the First Advantage and Sterling merger? Thank you.

Mark Begor
Mark Begor
CEO at Equifax

Yes. We don't talk about specific customers. As you know, we have a great relationship with Sterling and a great relationship with First Advantage. And we do with the other background screeners. We view them as strategic partners and we have all kinds of relationships with them, whether it's verification of employment.

Mark Begor
Mark Begor
CEO at Equifax

As you know, we have an education solution. We sell incarceration data to them, new products that we're working to deliver to them. So So don't want to talk about specific impacts, but we have very strong partnerships with the two you mentioned as well as the rest of the industry.

Operator

Our next questions are from the line of Matt O'Neill with F. T. Partners. Please proceed with your questions.

Matthew O'Neill
Managing Director at Financial Technology Partners

Just curious, going back to the talent and labor areas, any incremental comments on verticals, employers sort of size or types or public private where some of the conservatism or weakness is most noted? And then while I fully understand not commenting on price, I guess just with the mortgage score price rolling through last month, just curious if there is anything of note there, if that's been a smooth process? Thank you so much.

Mark Begor
Mark Begor
CEO at Equifax

Yes. The first one on hiring and remember also in Texas us on onboarding where we're selling i9 solutions. If there's less new employees, there's less background screens, there's less i9. So, clearly an impact and you use the term conservatism, we're telling you what trends are. When we talk with our customers, it's very broad based.

Mark Begor
Mark Begor
CEO at Equifax

There's a mode that seems to be kind of coming into the election and post election that companies are keeping a tight belt around hiring as they think about their budgets and plans for 2025, as they are concerned about what's going to be the impact in Washington, the whole tariff conversations create a lot of angst with lots of customers about what's going to happen. I think you've seen the impact on consumer confidence that likely is impacting lots of customers when they think about what kind of investments around people and resources. But it's been surprising to us like mortgage that the hiring activity declined so meaningfully in the latter half of the quarter kind of post the election. These companies are kind of sitting on the sidelines to see how is this all going to play out. And when that happens, you just don't hire a lot of people and that clearly impacts us.

Mark Begor
Mark Begor
CEO at Equifax

And sorry, the second half of your question was I think on the supplier pricing piece that went through. And what was the question?

Matthew O'Neill
Managing Director at Financial Technology Partners

Yes. Just if there was anything to note on how that's flowing through in the market or if it's been fairly received as expected and nothing Yes.

Mark Begor
Mark Begor
CEO at Equifax

I think received as expected is probably the right way to describe it. Nobody likes a price increase and a price increase of that size is challenging. But we did mention that there's some change in behavior around the shopping process where historically a mortgage originator might have pulled three credit files from all three credit bureaus in that shopping process, some changes going to a single pull or a dual pull and then pulling the three later on in the process. That's likely driven by the cost of the credit file. And that's why we're focused on how do we differentiate our credit file and we're quite energized about our ability to add those twin indicators to it that we would expect would drive share and revenue for us having something that is differentiated from our competitors.

Matthew O'Neill
Managing Director at Financial Technology Partners

Makes a lot of sense. Yes. Thank you.

Operator

Thank you. The next question is from the line of Simon Klinch with Redburn Atlantic. Please proceed with your questions.

Simon Clinch
Partner at Redburn Atlantic

Hi. Thanks for taking my question. I've got two questions. First of all, just wondering if you could just walk through the outperformance that we've seen in EWS mortgage. Just over the last four quarters, we've seen certainly weaker contribution from pricing and mix, as you've talked about before, but that's still sort of pervasive today despite easier comparisons and as well as your records growth on top of that.

Simon Clinch
Partner at Redburn Atlantic

So I was wondering how we should think about that portion going forwards from here?

John Gamble
John Gamble
CFO at Equifax

So, you're referring to the performance of mortgage revenue relative to underlying inquiries when you say, is that what you're asking about in EWS?

Simon Clinch
Partner at Redburn Atlantic

Yes.

Simon Clinch
Partner at Redburn Atlantic

And if I stood out the records growth contribution?

John Gamble
John Gamble
CFO at Equifax

Yes. We think it's actually strengthened as we've gone through the year, right? We feel relatively good about the way about the performance we've seen in terms of adding records, which is the biggest driver, right, in our ability to outperform the underlying inquiry market. So we feel very good about how it's progressed during the year.

Mark Begor
Mark Begor
CEO at Equifax

It's gone from It improved during the year.

John Gamble
John Gamble
CFO at Equifax

Yes, very nicely during the entire year and we ended up double digit in the fourth quarter. So So we think the performance is good and it's all driven by I mean heavily driven by what Mark talked about, which is the tremendous success we had this year in boarding new records. And as we go into next year, that will be the driver again, right? So our ability to continue to successfully board new records, which we feel very good about, is what's going to allow us to continue to perform well relative to whatever the mortgage market does.

Mark Begor
Mark Begor
CEO at Equifax

And I remind you, I know this makes sense, but not every record is that's added as a mortgage customer.

Mark Begor
Mark Begor
CEO at Equifax

There's a as you know, a smaller portion of the population in The United States owns a home and will participate in the mortgage space. Generally, they're near prime and prime customers. We're adding records that are, call it, subprime customers or lower income consumers. And those records are super valuable in auto loans, they're super value in personal loans, and they're really super valuable in government. And the beauty of EWS is that every record we add now given the demographics of the different verticals we participate in have value and generally multiple value going forward.

Mark Begor
Mark Begor
CEO at Equifax

So, it's a really powerful model on records. In addition to records in the mortgage space, we do take a price, we do roll out new products, which we rolled some new products out in the second half of last year in AWS. And we've got some new products rolling out in 2025 like the twin indicator that we talked about that will be a positive for Equifax revenue.

Simon Clinch
Partner at Redburn Atlantic

Okay. That's helpful. And just on the point about the twin indicator, I know you've had a few questions on this already. But when I'm thinking about the indicator that you're going to bundle with the credit file, is that one going to be available only to customers of the twin of EWS verifications, first and foremost? And then secondarily, how are you going to balance I mean, how do you balance the risk of reducing the value of the records from EWS by providing that indicator in the credit file?

Mark Begor
Mark Begor
CEO at Equifax

No, it's a great question. In the mortgage space, most mortgage originators, I'd say the vast majority of mortgage originators use twins. So, they are customers now. Auto, there's pockets of customers that don't. So, that will be an opportunity.

Mark Begor
Mark Begor
CEO at Equifax

But, we'll make this credit file with the twin indicators available to all customers because even if they're doing a manual verification, which is a very small portion in mortgage and call it a larger portion in auto, knowing upfront that Mark's employed when they're in the shopping process with Mark in a mortgage or auto application is very valuable. And we're going to be very careful, as you might imagine, around giving it's not slivers of information, but giving important information upfront that helps in the shopping process, but being very balanced around the fact that we want to protect that full poll that happens later on. It's very deep levels of data. We have 50 different attributes on the full twin credit report. It's got trended data going back twelve months, twenty four months, thirty six months.

Mark Begor
Mark Begor
CEO at Equifax

That's not what we're anticipating put on upfront on the mortgage shopping or auto shopping credit file. What that originator or F and I individual at a dealer needs is Mark employed. It might be where is Mark working. It might be an average of Mark's income over the last twelve months. Just some snippets, if you will, that are super valuable in that shopping process to really separate a consumer that maybe couldn't qualify for that auto loan or mortgage.

Mark Begor
Mark Begor
CEO at Equifax

So, do you want to work on that with that consumer or help steer what kind of products to put in front of that consumer by having that additional information? Because remember, a credit score which comes with today is really what you get in a shopping process is a credit score and a credit file really just gives information around someone's propensity to repay their new loan based on their past behavior, but it has zero information about their ability to repay. They might have a decent credit score, but they're out of work. You don't have visibility to that. So, that's the kind of thing we want to deliver upfront.

Mark Begor
Mark Begor
CEO at Equifax

We think it will differentiate our credit file and deliver more value to our customers in their workflows. And then, as I mentioned twice now, protect the actually credit files, there's a full credit file typically pulled in many of these processes a second or third time, but also protect the twin reports that are pulled either once or twice or sometimes three times in those workflows dependent upon the vertical.

Operator

The next question is from the line of Arthur Truslow with Citi. Please proceed with your questions.

Arthur Truslove
Arthur Truslove
Director at Citi

Questions. Thanks, everyone. A couple for me. So first one, you said that your margin in USIS can go up from 34.5% in twenty twenty four percent to 35.5% in 2025. I was just wondering why this increase was so small.

Arthur Truslove
Arthur Truslove
Director at Citi

I mean, I guess given the cloud based cost savings, you might have expected 300 bps or so. So just wondered what was missing there. Second question, you've made clear on this call that over the last month or two, the situation in mortgage and hiring has clearly deteriorated and it seems like this is probably the key reason to you guiding down at this point. I just wanted to confirm as well, your mortgage forecast of minus 12% on volumes, that is just a function of what you've seen in the last few weeks, isn't it? And that obviously factors in mortgage rates at 7%.

Arthur Truslove
Arthur Truslove
Director at Citi

So, can you just confirm that I've understood that properly?

Mark Begor
Mark Begor
CEO at Equifax

Yes. The second one, one hundred percent. What we've seen over the last six, seven weeks has been a sharp decline, surprising in the depth of it, but a reality in what we're seeing as far as activity as rates went over 7%. And I think you'd have to lay in there not only the rate shock of that, but also perhaps consumer confidence and what they're reading in the paper about what's happening, all the activity in Washington. And just to be clear again, we'll update this again when we see changes in it.

Mark Begor
Mark Begor
CEO at Equifax

For sure, we'll give you an update in April when we report our first quarter earnings. Over the last ten years, this is how we forecasted mortgage because we're not economists. We can't forecast interest rate increases or decreases. But we've been super clear with you that if this improves, that will expand our revenue and expand our margins and our EPS. If either there's a change in confidence in consumer activity or the rates come down slightly and as we mentioned earlier on the call in September August, September last year, we saw rates come down into the 6% s and we saw an increase in activity.

Mark Begor
Mark Begor
CEO at Equifax

So, we know there's a correlation between where rates are and what consumer behavior is going to be. John, you want to take the first one on margins?

John Gamble
John Gamble
CFO at Equifax

Sure. And USIS margins, again, it's very similar to Equifax margins, right? So, we're absolutely seeing savings from the cost reduction from moving to the cloud that's driving improvement in margins.

John Gamble
John Gamble
CFO at Equifax

Our growth rate is lower in 2025 than in our long term model. And obviously, we have very high variable margins. So what we're seeing is that with the growth rate higher inside the long term model for USIS being 6% to 8%, you would see much larger margin expansion in terms of a percentage basis. One of the things we are fighting against, which we've all been talking about for quite some time, obviously, we get some revenue lift from our mortgage supplier price increase, but it also is margin dilutive. So we can hold margins with our own price increases along with it, but it isn't really accretive to our margin profile because of the way the price increases pass through.

John Gamble
John Gamble
CFO at Equifax

So beneficial on the revenue side, not beneficial on the margin percentage side, but beneficial on the margin dollar side.

Arthur Truslove
Arthur Truslove
Director at Citi

Thank you. Just one follow-up from me, if it's okay. You're obviously forecasting margins down in workforce solutions and you're saying part of that is bringing on TWN partners. Just give an idea of how many basis points bringing on the TWN partners' costs and then whether that then comes back in subsequent years? Thank you.

Mark Begor
Mark Begor
CEO at Equifax

Yes. This is onboarding costs, so it's one time costs. We'll have incremental people involved, technology costs. It's just a little bit bigger than normal because we added 15 partners last year. So as I said, some of those second half additions are still being onboarded, so there's just additional activity.

Mark Begor
Mark Begor
CEO at Equifax

And yes, it does go away. I think there's just a larger amount now because of our success last year of adding partners, John, right?

John Gamble
John Gamble
CFO at Equifax

Yes. We pay incentives to partners to BoardMaster, right? So as that happens, it ends up being margin dilutive in the period which it occurs.

Operator

Thank you. Our next question is coming from the line of George Tong with Goldman Sachs. Please proceed with your questions.

George Tong
George Tong
Sr. Research Analyst - Equity Research at Goldman Sachs

Hi, thanks. Good morning. With respect to your margin outlook, can you elaborate on key drivers you have internally that could drive upside to to your 2025 EBITDA margin guide? Or would you say your outlook is relatively fixed given external conditions?

John Gamble
John Gamble
CFO at Equifax

Obviously, there's a lot of drivers internally on the way to drive revenue faster. The biggest ones, Mark's already talked about, right, which is our ability to continue to drive more revenue growth, right? Obviously, our long term margin expansion of 50 basis points a year is driven by the fact that we have extremely high variable margins across the vast majority of our product portfolio. So the faster we can as we drive to introduce more products, new products faster, it drives incremental revenue benefit. As we continue to put more AI and ML into our products, it drives better scores, higher growth rates, more data contribution and more data usage by our customers.

John Gamble
John Gamble
CFO at Equifax

So the biggest thing we can do is obviously drive revenue faster and then we'll continue to work to drive down costs more rapidly. One of the ways we do that obviously is executing on our cloud migrations. As that occurs, we can continue to take out costs more quickly. As we execute those effectively, that will drive costs out and we'll continue to manage costs prudently as we go through 2025, but in every year going forward.

Mark Begor
Mark Begor
CEO at Equifax

So the principal upside, I guess, George is where you're going, the principal upside for our revenue margin EPS and free cash flow drive framework for 2025 is going to be what happens to mortgage and hiring markets.

Mark Begor
Mark Begor
CEO at Equifax

If they get better, we're not going to invest more costs from that margin expansion or revenue expansion. We're going to drop that through and that's you've seen the impact that it's had on us from what you expected, meaning the Street expected for 2025. It's quite substantial because they're all incremental margins.

George Tong
George Tong
Sr. Research Analyst - Equity Research at Goldman Sachs

Yes. Makes a lot

George Tong
George Tong
Sr. Research Analyst - Equity Research at Goldman Sachs

of sense. And then with respect to your cloud transformation savings, any color you could provide on the quarterly phasing of savings in 2025 and perhaps 2026?

John Gamble
John Gamble
CFO at Equifax

Yes. I would think about them as much smaller. When you think about us being close to 85% in the cloud and the big increase like in USIS was a very substantial cloud completion. We got big savings from that in 2024 that also comp into 2025. They're going to be smaller.

John Gamble
John Gamble
CFO at Equifax

We haven't communicated what they are. When you think about Spain completing in the first quarter, for example, and some of the other completions we expect this year, those are in our guidance. So they're in our cost plans, what they expect to be. But you shouldn't think about them as being anywhere near the magnitude of what you saw last year and actually in some of the prior years.

Operator

Our final question is from the line of Shlomo Rosenbaum with Stifel. Questions.

Adam Parrington
Adam Parrington
AVP at Stifel Financial Corp

Hi, this is Adam on for Shlomo. Just one for me. What are you hearing from banks in terms of macro expectations and how the various areas of credit are performing?

Adam Parrington
Adam Parrington
AVP at Stifel Financial Corp

Thanks.

Mark Begor
Mark Begor
CEO at Equifax

Yes. So, I think broadly, our customers, banks, fintechs, here and around the globe with unemployment low and employment high, that's a positive. So that clearly is one is consumers are working, they generally get paid their bills. I think we've seen that impact on inflation, which is still high in relative terms and impacting that subprime consumer. Their delinquencies have increased.

Mark Begor
Mark Begor
CEO at Equifax

So, you've seen some already repositioning, if you will, around underwriting there and the level of capacity that principally fintechs want to take on. But, you're still seeing very strong kind of focus in that space. The subprime players are focused on growing their originations there. And no real change on the broader set of the credit spectrum. And our customers are financially strong.

Mark Begor
Mark Begor
CEO at Equifax

When you think about the banks, the fintechs, you don't see issues there. The other piece of it is around consumer confidence and the impact of higher rates. I think we've talked ad nauseam around mortgage. We've seen an impact in auto where higher rates are either forcing consumers to buy used cars versus new or keep old cars and keep them on the road, meaning not buy that new car, that new used car. So, there's clearly been an impact there from what we've seen in higher rates.

Mark Begor
Mark Begor
CEO at Equifax

But broadly, maybe stepping back, I don't think we see a change in '25 outside of, call it, mortgage in FI, which we've already talked about, the down 12. I don't think we see any real change in either customer behavior or consumer behavior as we go into 2025.

Operator

Thank you. At this time, I will now turn the floor back to Trevor Burns for closing remarks.

Trevor Burns
Trevor Burns
Senior Vice President of Corporate Investor Relations at Equifax

Thanks, everybody. If you have any follow-up questions, please reach out to Molly and myself. Otherwise, have a great day. Thank you.

Operator

This will conclude today's conference. You may disconnect your lines at this time. Thank you for your participation and have a wonderful day.

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