Brian Cornell
Chief Executive Officer at Target
[Video Presentation] I've got no husband, no baby and some free time so let's go to Target I'm in this put it in my little basket an entire control for my cart don't judge me one of the best to me this holiday season is target pickup has so many amazing things right now Christmas section is fully stopped and good deal did not stop unbox this designer look for less with me it is nearly identical but a fraction of the cost. Things started-off strong as soon as I wanted and I also grabbed these shoes which are absolutely gorgeous Valentine's Day wine this year is so cute, let me show you what I got they just released a ton of new arrivals for spring. I'm going to show you guys a few of my favorites.
Look at the skirt I got there look at the sweatshirt, you can go to Target buy amazing stuff at affordable prices. These are great when you are doing games for social skills
Good morning, everyone, and thanks for being here today. As we put together this morning's presentation, we thought carefully about the themes we've been hearing from investors. So we can directly address What's-ON your mind. And as we walk-through progress to date and plans to come, you'll hear us answer three important questions. First, what is Target's unique place in retail. Second, how will Target build more engagement with even more consumers?
And finally, how will we translate that engagement to more traffic, sales and profitability over the next five years. We believe the answer to those questions lie in the distinct role Target plays in consumers' lives. We're not like other retailers, which is precisely what consumers have told us they value about Target. We're the place they go to discover on-trend affordable products that they can't find anywhere else. And this year, that translated to 350 million more guest trips compared to 2019. We're the place they know we a welcome break-in their day, whether they're scrolling the aisles or scrolling their feet. This is how we've grown by nearly $30 billion in the span of five years.
And in a world where shopping has become less inspiring, consumers expect us to be the place that can recapture the joy of retail, which is why we expect to invest $4 billion to $5 billions of dollars in-stores, supply-chain and technology this year. In a world where we operate today, our guests are looking for Target. Consumers coined that term decades ago to define how we elevate the everything every day-to something special. How we had unexpected fun into shopping that would be otherwise routine.
And across categories and platforms, we stayed true to that spirit by helping guests chunk off the essentials while discovering what's new and exciting. Target has always believed that shopping should be more than transactional. It should be an inviting experience that encourages people to stay, browse, discover and buy. While making it easy for those looking to quickly get what they want and get on with their day. We remain anchored in the vision of what shopping should be, but we're not beholden to what we've achieved in that vision in the past.
In fact, we're leveraging the strength we've gained from decades of growth and making changes in how we operate to carry-forward the magic of Target for today's consumer. And in doing so, we're blazing a trail for long-term growth. Our expectation is to drive more than $15 billion in revenue growth over the next five years. To get there, we have to hold or grow share across the majority of our categories. And with most of our categories, we've seen very positive momentum in this regard.
We had an outstanding year in beauty. We saw nearly 7% sales growth and share gains. Apparel 2 grew share over the last 3/4. And over the holiday season, we gained share in-home in areas of hard lines like books and toys. Those tailwinds give us confidence in the year ahead and the overall long-term trajectory of our business. At the same time, we're keeping a close eye on near-term sales trends. The sales decline in February we reported this morning reflects a mix of factors.
Consumers continue to show a willingness to splurge on newness. We saw this play-out around Valentine's Day when we saw record-high sales. Yet, as we've discussed before, persistent economic uncertainty has consumers taking a cautious approach to spending, particularly in discretionary categories. Despite these near-term challenges, we are investing in multiple ways to hold and grow share across our merchandising Portfolio and reach our goal of more than $15 billion of growth in the years to come. New stores and remodels, supply-chain enhancements, digital capabilities, newness across our assortment, partnerships with well-loved brands, momentum in loyalty, same-day delivery, our media business and more. Today, you'll hear about the investments we're making across the business to manage known environmental risks and lean into strengths in areas we can firmly control. This roadmap for growth begins with today's Target, which lives at the intersection of product and experience and delivers everyday discovery into life. So let's start with product. From the staple that serve as affordable basket builders to those unexpected finds that keep guests coming back to see what's new. Target standout blend of brands and categories is well-known. That strategic mix of products, what makes our assortment different. It's a key factor-in driving traffic in our stores and online. That's why we continue to believe in the power of our discretionary categories to give consumers even more reasons to choose Target. You'll hear more from Rick on this today. But as merchants, we're focused on listening to consumers and keeping a pulse on what's relevant and trending. And we not only adapt to trends, we make them our own. Targets ties to fashion, entertainment, sports, culture, they run deep, enabling us to deliver an assortment and the experiences that raise the bar on what it means to delight consumers. Now, nothing better exemplifies this than our Taylor Swift exclusives. The record-breaking event made Black Friday buzzworthy again. Guests lined-up outside our stores and drove huge online demand that made the Tour book the highest-selling music book of all-time with nearly 1 million units sold-in the first week alone. And as much fun as it was to see the crowds and deliver this one-of-kind experience for our guests, we're not content with one big moment per year. We have a steady stream of newness that flows into our assortment. So guests always have something to discover as they shop. In January alone, when millions of guests were looking to jumpstart their 2025 routines, we introduced 2000 new wellness products, 600 of which can be found only at Target, representing a mix of owned brands, national brands and emerging brands. Here just a few examples. Gandhi is for Target, an exclusive act of work collection developed with social media influencer Casey Ho or, the new non-alcoholic beer brand co-founded by actor Tom Holland. We added new items to our own brand Audden and introduced Peloton, apparel to our Target+ marketplace. That last mention is important because it reflects the steady expansion of our Target+ portfolio to include products for more than 1,500 trusted partners. Target+ is a great example of how we're taking a fresh look at areas of our business, where we believe are ripe for growth. By ramping-up our investment last year, we've grown Target+ to a $1 billion marketplace that's growing at a double-digit pace. We're doing it in a way that's true to Target, giving consumers more choice within the broader umbrella of the trusted Target brand. No-compromise in quality or experience, just more target for guests to enjoy the investment and
