MariMed Q4 2024 Earnings Call Transcript

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March 6, 2025

There are 9 speakers on the call.

Operator

My name is Angeline,

Speaker 1

and I will be your conference operator today. At this time, I would like to welcome everyone to the Maromed Inc. Fourth Quarter twenty twenty four Financial Results Conference Call. All lines have been placed on mute to prevent any background noise. Thank you.

Speaker 1

I will now turn the line over to Sarah Rosenfield, Brand Director at MiraMed to begin the conference. Please go ahead. Hello, Sarah? Hello? Sarah?

Operator

You you you you you you you

Speaker 2

Good morning, everyone. I'm Sarah Rosenfield, the Brand Director for Betty Betty's, which is now the number one edible brand in Massachusetts and Maryland. I joined Marimed in 2022 and I'm excited to kick off today's twenty twenty four fourth quarter and year end earnings call. Joining the call today are John Levine, our Chief Executive Officer Mario Pino, our Chief Financial Officer and Ryan Crandall, our Chief Revenue Officer. This call will be archived on our Investor Relations website and contains forward looking statements.

Speaker 2

Actual events or results may differ materially from these forward looking statements and are subject to various risks and uncertainties. A discussion of some of these risks is in the Risk Factors section of our 10 K available on our website. Any forward looking statements reflect management's expectations as of today, and we assume no obligation to update them unless required by law. Additionally, we refer to certain non GAAP financial measures, which are reconciled in our earnings release. Finally, our first quarter twenty twenty five earnings release is tentatively scheduled to be issued after the markets close on 05/07/2025, and our analyst call is tentatively scheduled to be held the morning of May 8 at 8AM.

Speaker 2

I will now turn the call over to Don for his fourth quarter and year end overview.

Speaker 3

Thank you, Sarah, for your hard work driving Betty's to the top. Keep up the great work and good morning everyone. Last night, we reported our Q4 and full year results. We ended 2024 with $39,000,000 in revenue during Q4 and generated a record revenue of $158,000,000 dollars for the year. Our margins improved slightly from 42.6% to 43.3% quarter over quarter.

Speaker 3

We also improved adjusted EBITDA both sequentially and year over year. This was at a time our industry faced headwinds that aren't letting up. A lot of the credit of our top line growth last year goes to the strength of our brands. We are building the strongest consumer packaged goods company in the industry. Our products must be differentiators in every one of our markets, and they are.

Speaker 3

We seized that competitive advantage to expand their distribution in 2024. Our wholesale team delivered another strong year growing 29% year over year. We sold our products into 80% of all dispensaries across Massachusetts, Maryland and Illinois during the year, as well as we performed at wholesale. There is still a significant opportunity to continue gaining market share, which I'll discuss further when I share our plans for 2025 in a few minutes. Our success at wholesale helped to offset a soft year at retail with pricing pressures and more competition impacting our performance.

Speaker 3

Over the long term, we've proven that we know how to drive consumers to our stores and deliver an exceptional experience, so that they keep returning. We're doing everything we need to do to ride out the current storm. Brian will detail several strategies that we are working to increase our AOV and build traffic in our stores. Looking ahead to 2025, let me share my outlook for the year and my vision for the company. It will be focused on top line growth by continuing to expand distribution of our brand in new and existing markets, while continuing to improve our profitability.

Speaker 3

I couldn't be happier with the performance of our operations, sales and marketing teams. They've become a well oiled machine helping Maromed create one of the most powerful consumer packaged goods companies in cannabis and making our products accessible to as many customers as we can. We've grown our wholesale revenue by double digits every quarter year over year for the last ten quarters and we expect to continue delivering that type of performance. There's still significant opportunities to gain more market share by executing on our winning formula and continuing to leverage our innovation expertise. On the R and D front, we expect to introduce new products in several categories very soon.

Speaker 3

All of these will help us take advantage of our increased production and processing capabilities. We completed the build out and began operations of both our Missouri processing facility and our Illinois cultivation facility during the fourth quarter. We've now completed all 10 of the revenue generating projects that we started a few years ago. We look forward to a full year of financial results from all of these facilities, which we believe will allow us to once again gain market share against the competition and improve our operating performance in 2025. Turning to M and A, we remain in serious pursuit of good deals.

Speaker 3

We still own one of the strongest balance sheet in cannabis and we don't have any significant debt maturities in 2025. We're interested in pursuing acquisitions that contribute to our profitability and to the expansion of our brand distribution. There are many good deals to be made out there and we hope to complete accretive transactions this year. High on the list of targets are Missouri and Ohio, where we want to become fully vertical. And in terms of new states, we're very interested in New York and New Jersey.

Speaker 3

Pennsylvania is also on that list because it looks like they'll be the next state to go adult use. That brings me to Delaware. We were thrilled to announce this week that we finally took ownership of First State Compassion Center. We will report their financial results and our earnings starting in March. First State was our first managed business.

Speaker 3

It's got an awesome team and today they are the largest operator in the state that estimates to become a $215,000,000 annual market with adult use. Adding their wholesale and two dispensaries will immediately contribute to our top line and our profitability. Our brands are already top sellers there with Betty's the number one edible and Vibations the number one beverage. Nature's Heritage is the number four flower brand after only being introduced in Delaware last spring. Wrapping up, we're gratified to come out of a dynamic year for the industry with higher revenues, great brands, improved profitability.

Speaker 3

We have a number of levers to fuel our growth, including continued wholesale gains in Illinois, Missouri and Maryland, the addition of Delaware and potential M and A activity. I will now turn the call over to Ryan for his sales and marketing update.

Operator

Thank you, John, and good morning, everyone. As John said, we had another strong year at wholesale, growing net revenues 18% for the quarter and 29% for the year to nearly $63,000,000 Driving net performance is our brands, which are continuing to capture more market share in nearly every market where we operate. For those that look for the moat surrounding a business, there's no question in my mind that our brand portfolio and the R and D that fuels it is the Maromed moat. We all know this is an incredibly tough industry to compete in. To win, you need insight to identify opportunity, innovation to drive differentiation and unwavering standards to deliver quality.

Operator

I would put our capabilities in each of those areas against anyone in cannabis. The bottom line, our brands open doors, open them quickly in new and existing wholesale markets. And we're seeing it in the results across our core markets. In 2024, our two primary focus areas across our brands were to increase brand awareness and brand distribution. On both fronts, I'm pleased to share we saw significant growth.

Operator

From a brand awareness standpoint, according to Brightfield group data, all five of our core brands increased their visibility across the markets we currently operate in. This was achieved through our various marketing initiatives, including an outstanding job by our brand ambassador teams that reached over 50,000 consumers this year, an increase of 37% versus 2023. And to ensure our consumers could find our products at dispensaries, our sales team executed with precision in 2024, adding two eighty one new retail outlets or 87% growth to a total of six zero five storefronts ending the year. Our products were more widely available than ever before across these markets and we anticipate continuing to increase these wholesale distribution numbers in 2025. In Illinois, we continue to expand our distribution with sales again increasing sequentially by double digits.

Operator

I'm very pleased that we finished with our brands in 190 stores or about 80% of the dispensaries in Illinois. We think there's an opportunity to double our sales there as we continue to expand our product portfolio. For example, Nature's Heritage Flowers should hit shelves later this month. In Missouri, we began selling our products at the very end of the year. We put a great team in place there and we're following the same launch playbook in Missouri that's working so well for us in Massachusetts, Maryland and Illinois.

Operator

I'm confident about our prospects to capture market share quickly in that market. Together, these efforts delivered significant share growth, the ultimate measure of brand strength across all markets. As an example, I'm exceptionally pleased that in Massachusetts' Betty's Eddie's original market, Betty's has once again claimed the number one edible spot, joining our Maryland performance where we were already number one. But that's not all. Our strong and diverse portfolio has three significant brands in Betty's, Nature's Heritage and in house, all of which grew share in leading segments such as flower, vape and gummies in all of our core markets.

Operator

And we have two brands that I would describe as Big Fish in a Small Pond with Vibations, Beverage and Bubbies in Baked Goods. Both of these brands have an over 60 share in their respective segments in Maryland as an example. At retail, John was right when he said 2024 was about improving the guest experience in our stores in the face of growing competition and decreased spending in our country. We're in the same boat as everyone else with cannabis prices falling and consumers having less disposable income. What others might see as a challenge, we see as an opportunity to drive loyalty with our existing consumers and win new consumers over the long run.

Operator

We've got several initiatives to hit these challenges head on. For example, we're excited about the early results of a consumer focused pricing strategy that's based on providing best localized pricing for the most popular products in each store. Combining this with strategies to encourage consumers to buy more units in each transaction, our early results are encouraging with respect to supporting AOB and margins. We're now rolling out the pricing program to all of our stores. We've also expanded the payment options available to our consumers to include prepayment and other innovative solutions.

Operator

We've identified a number of ways to decrease transaction times and we've also optimized our menus and the functionality on our website to make the online shopping experience easier, faster and more seamless. Lastly, and perhaps most importantly, we measure all of these efforts through Net Promoter Scores or NPS, which is the standard for measuring customer experience at retail. I'm pleased to report our customers are consistently rating us as excellent with scores almost 20 points above the national average for retail NPS. What this says is that our strategy and the dedication of our local teams is working And I'm confident that we will continue to outperform the majority of our peer set in the markets we compete. That concludes my update and I'll turn the call over to Maury.

Speaker 4

Thank you, Ryan, and good morning, everyone. Last night, we reported fourth quarter revenues of $39,000,000 which increased slightly from $38,900,000 year on year and down 4% sequentially. Our sequential decline was driven by a decrease in our retail revenue, primarily in Illinois, partially offset by higher wholesale revenues in all markets. On a full year basis, we reported revenues of $158,000,000 up from $148,600,000 in 2023, an increase of 6%. This increase was delivered by our expanding wholesale business, which grew 29% overall and grew in all markets in which we operate.

Speaker 4

This revenue increase was offset by a decline in our retail revenue, primarily in Illinois. As Ryan mentioned, our growth in wholesale was driven by increased demand for our products from third party retailers, improved pricing strategies and expanded distribution channels. Our Q4 wholesale revenue was $16,200,000 holding steady compared to the previous quarter and up 18% year on year. On a full year basis, wholesale revenue was $62,900,000 increasing by 29% from last year. Our Q4 retail revenue was $22,200,000 down 5% from the previous quarter and down 7.1% year on year.

Speaker 4

On a full year basis, retail revenue was $91,500,000 down from the last year by 4%. These declines were driven by pricing pressures and softer consumer demand, competition from new dispensaries openings, especially in Illinois, where we saw declines at all dispensaries except our new KC location. We expect this trend to continue in 2025 as more competition enters the market, consumers continue to spend less and prices for flower and products continue to drop. Despite these headwinds, we remain focused on driving growth through strategic pricing, targeted marketing and optimizing our dispensary operations to enhance our customers' experience. Our new dispensaries in Casey, Illinois and Upper Marlboro, Maryland continue to outperform expectations, demonstrating the strength of our retail model in high demand areas.

Speaker 4

Additionally, we are expanding our product offerings and loyalty programs to attract and retain customers. While the market remains dynamic, we are confident in our ability to adapt and position our retail business for long term success. We reported non GAAP adjusted gross margin of 43.3%, which increased from 42.6% on a sequential basis and down year on year compared to last year's fourth quarter gross margin of 45.6%. The sequential increase was due to cost savings we saw from our efficiency initiatives both at our retail and cultivation centers, while the year over year decrease was due to price compression in our retail and wholesale revenue. The year over year decline was primarily driven by our reliance on third party flower to meet demand in Illinois and Massachusetts for our in house brand, while we continued our build out to meet demand in those markets respectively.

Speaker 4

Additionally, increased labor, packaging and regulatory compliance costs adversely impacted our overall cost structure. In addition, we have seen a shift in our revenue mix from retail to wholesale. Wholesale revenues were 40% compared to 33% in 2023. We expect wholesale revenues to make up even more of our overall revenues in 2025 as we expand our brands into more doors and partnerships. SG and A expenses were $56,400,000 in 2024 or 35.7% of revenue versus $48,300,000 or 32.5% of revenues in the prior year.

Speaker 4

The increase in expenses was attributable to higher headcount and related compensation costs as we ramped up our facilities in Illinois and added a new dispensary in Maryland. On a quarterly basis, SG and A expenses were $13,100,000 or 33.6% of revenue versus $14,200,000 or 36.5 percent of revenues in the comparative quarter. The decrease in absolute dollars and as a percentage of revenues was driven by savings we started to see in cost management initiatives implemented last quarter, including headcount optimization, operational efficiencies and minimal expansion costs. We expect these initiatives to deliver more savings in 2025 and expand our EBITDA. We reported adjusted EBITDA of $5,900,000 for the fourth quarter of twenty twenty four compared to $5,200,000 in the same quarter last year and $4,700,000 on a sequential basis.

Speaker 4

The year over year increase was primarily driven by lower labor and operating costs and release of bad debt reserves offset by lower gross margins. Sequentially, adjusted EBITDA improved due to a reduction in G and A expenses just mentioned and lower marketing costs as we implemented operational efficiencies and leveraged our brand ambassadors to reach our customers locally. These savings were partially offset by continued investment in growth initiatives I just mentioned earlier and the impact of lower gross margins. For the full year, we reported adjusted EBITDA of $19,600,000 a decrease of $5,000,000 or 20% from the prior year. This decline was largely attributable to margin compression, which flowed directly to the bottom line along with increased operating expenses and strategic initiatives aimed at positioning the company for long term growth.

Speaker 4

Now turning to the balance sheet and cash flow. We ended the quarter with $7,300,000 in cash and cash equivalents, down from $9,800,000 at the end of the third quarter and down from $14,600,000 at the end of twenty twenty three. The decrease in cash year over year was due to the capital projects mentioned earlier. Our working capital was $4,800,000 which decreased from $12,100,000 in the third quarter of twenty twenty four. This decrease was primarily attributable to an increase in our federal income tax payable due to the application of Section 280E of the Internal Revenue Code, which we recorded for GAAP purposes.

Speaker 4

Merry Meth's current federal income tax payable balance is now $21,900,000 Like our peers, the company does not believe that it owes taxes applicable to the application of this section and intends to file with tax returns on that basis. For the year, we generated $6,800,000 in cash flow from operations, a 14% decrease versus a $7,900,000 in 2023. This decline is due to inventory increases and an increase in other assets. Looking to 2025, we plan to make capital expenditures of $5,000,000 The majority of this amount is earmarked for facility improvements and process automation at our cultivation and processing centers. Currently, we have no plans to add to our dispensary footprint.

Speaker 4

Our immediate focus will be on integrating the Delaware operations, which includes two new dispensaries to us. Lastly, a final word on the strength of our balance sheet. We ended the year with $78,900,000 in debt, consisting primarily of mortgages. We have no significant maturities in the next two years, providing us with financial flexibility to execute on our growth strategies. I am pleased to report that we successfully met our revised revenue and adjusted EBITDA 2024 financial targets.

Speaker 4

Revenue growth of 6%, which aligned with our revised guidance range of 6% to eight percent. Adjusted EBITDA declined by 20%, landing at the high end of our expected range. And CapEx totaled approximately $12,000,000 which was $1,000,000 higher than guidance. Before I turn it back to John, I want to discuss the change in our approach to providing forward guidance. As we continue to navigate a dynamic and evolving industry landscape, we have made the strategic decision to discontinue providing formal financial guidance.

Speaker 4

This decision reflects the ongoing regulatory shift, market volatility and broader macroeconomic factors that can create short term variability in our results, growth, supporting profitability over time. That said, we remain committed to transparency and will continue to provide meaningful insights into our performance, key operational drivers and strategic initiatives. Our focus remains on executing on our growth strategy, optimizing margins and maintaining financial discipline to drive long term shareholder value. We appreciate the continued support of our investors and look forward to keeping you updated on our progress each quarter. I will now turn the call over to John for his concluding remarks.

Speaker 3

Thank you, Mario. Before turning the call over to the operator, I just want to reiterate how excited we are for 2025. We have a number of catalysts to fuel our revenue and EBITDA growth. We already own one of the strongest brand portfolios in the industry, which as Ryan said, is our mode. I'd like to personally thank our shareholders for all their support and I'd like to thank our MeriMed employees for their dedication to improve the lives of our patients and customers every day.

Speaker 3

Operator, you may open the line for questions.

Speaker 1

Thank you. Our first question comes from Andrew Semple with Ventum Financial. Please go ahead.

Speaker 5

Hi there. Good morning. Thanks for taking my question. I'm glad to see the momentum in the wholesale segment for yet another quarter. The trend behind that business remains excellent and the continued traction of your branded products and markets.

Speaker 5

However, the retail segments as you've noted is under some pressure despite some new store openings in Q3 and the launch of Ohio with all due sales. In the prepared remarks, I thought that you mentioned that you're expecting to increase sales and drive growth in branded product distribution in 2025. I didn't know if that necessarily included at the retail level. So the question being, do you expect to grow retail sales in 2025 without opening any new stores or should we expect the existing trends in that segment to continue?

Operator

Andrew, I do thank you for the question. I do think that we are doing everything within our power to change that trajectory. But I think overall the retail environment is going to continue the trend, and we'll do everything we can to buck that trend through the pricing strategies that we have, through trying to internalize more of our own products and improve our margin. But ultimately, we're laser focused at retail on improving the guest experience and making sure that the customers that visit us come back to us and that we're engaged in programs to bring as many new customers into the store as possible.

Speaker 5

Great. That's helpful. And then maybe turning to Delaware, I'm just looking for some additional color on that market and your announcements on March 3 receiving approval to take ownership of that asset. First, was there any consideration paid when you took ownership of the Delaware operations? And then second, in your opinion, how well prepared is that business for the launch of adult use sales, which is expected later this year?

Operator

Good morning, Andrew. Thank you

Speaker 3

for joining the call. This is John. Great question. We are very excited today about the Delaware finally being rolled up into Marimed. As everybody knows, that was our very first start in the industry under Marimed.

Speaker 3

And we're very happy that that's finally rolled in and that we get to record their earnings and expenses on our books. It's going to be very accretive to our reporting in the next twenty twenty five numbers with increases in all. This is an opportunity that we're going to help grow the company and their business as they become adult use. As for the cost, it's all the as we filed in our earnings report, it's all part of the omnibus where we've put money in, in the past to build out and support Delaware over the years. And that was the cost that we had to pay for the consolidation.

Speaker 5

Great, understood. And one more if I may. It sounds like you're off to a good start in the Missouri market given the brand traction you mentioned in your prepared remarks. I'm just wondering if you have maybe internally a revenue target for that state, whether it's this year or long term that you'd like to achieve, where you know that you found success in that market. What's kind of the key performance metrics you're hoping to achieve in that state given the start that you've had?

Speaker 6

Hi, Andrew. It's Mario here. Thanks for the question. As we noted in our prepared remarks, we're not providing guidance. As you know that asset kind of went live at the end of last year.

Speaker 6

We definitely see significant revenue coming out of there into $25,000,000 primarily on the wholesale side. And we'll keep you abreast of kind of the performance in that market as we report in our future quarters.

Speaker 5

Great. Thanks for taking my questions. I'll get back into queue.

Speaker 1

Thank you. The next question comes from Pablo Zewonik with Zewonik and Associates. Please go ahead.

Speaker 7

Thank you. Good morning, everyone. Look, just John, maybe a bigger picture question in terms of how you plan to expand in 2025. You talked about M and A, is that in the current environment, is that easier or more difficult when you're thinking of New Jersey, New York, Pennsylvania? Are you buying pretty much assets or ongoing companies?

Speaker 7

How do you think about that? And related to that, how do you think about licensing some of your brands like Betis, Eddy's or you rather keep control of your brands and own the assets in those states? Just trying to understand that side of the growth plan. Thanks.

Speaker 3

Good morning, Pablo, and thank you for the question. Yes, this is John. Yes, the expansion in 2025, as I said, we're looking to expand to become fully vertical, but additional states that we're looking at being New York and New Jersey and a little bit in Pennsylvania because of the ability to go adult use there. We're also looking at trying to license our products into additional states. In terms of New York and New Jersey and PA, we're looking at opportunities of either expanding through the licensing or a partnership of our brands or trying to find an asset where they're already in operation, where we can go in and expand the business with our know how and management to bring our brands into a new state and get the expansion through the addition of a cash flowing business versus buying paper licenses and building from the ground up.

Speaker 3

So we're concentrating on quick turn revenue versus the build out and wait.

Operator

Right.

Speaker 7

And on the same line of question, in terms of stores, like for example, in Maryland, is there an opportunity to add more stores? What about Ohio or given the difficulties in retail that's something you're going to shy away from?

Speaker 3

I appreciate the question. In Maryland, there's a moratorium of I believe it's four more years that we have to wait before we can add additional stores. So in Maryland, we're at our two stores presently. In the State of Ohio, to answer you, we won a second license with the transfer to adult. We found a location that fell through, but we're looking for a new location that we hope to find in the next few months and try to get that open in 2025, but it could be beyond that.

Speaker 3

Other than that, we're really only looking at retail if there's an opportunity to expand us into fully vertical, but unless there's a accretive position for additional retail that would bring us dollars in a state that we're not in.

Speaker 7

Thank you. And look, just one last one trying to unpack. I know there's no guidance, but trying to unpack the levers you have. As you said, flower in Illinois only started now in the first quarter, I believe in March. Missouri processing products, I don't know if you started sales yet or not, if you can remind us of that.

Speaker 7

And is it just edibles or are you selling vape or other products? And are you consolidating that or is that MSA revenue? And related to the same question in the Jesuits Delaware, just remind us, so we can model, right? You talked about if it's REG $250,000,000 market, I think you said, how many operators are there? How big is your operation compared to other peers?

Speaker 7

If you can talk about that. That's it. Thank you.

Operator

Thank you, Pablo. This is Ryan. I can talk to the Missouri opportunity that we're currently partaking in. So in Missouri, we're making our branded products outside of flower today. So everything edible, bait, gummy, tablet related.

Operator

So Betty's Eddy's is there, in house is there, Bubby's Baked and Vibations. So all of our edible brands are in Missouri and starting to have some real good traction in that market and we're gaining stores literally every day. John, do you want to take the second half?

Speaker 3

Yes, I'll take the Delaware question for you, Pablo. In Delaware, there is presently in the medical piece, there are four competitors. We've all applied and I've heard that all four of us are converting into the adult use. We are the largest operator in the State of Delaware and we're going to continue that. They're adding in additional licenses, but they haven't given out all the licenses yet.

Speaker 3

So we don't know how many there's going to be, but we are already built out in our growth capacity to the state limit. So we are the only grower in the state that already is up and running at full capacity when the state says go to be able to operate in the state.

Speaker 7

That's great. Thank you very much.

Speaker 1

Thank you. The next question comes from Joe Gomez with Noble Capital. Please go ahead.

Speaker 8

Good morning. Thanks for taking my call. Questions?

Speaker 3

Can you hear me?

Operator

Yes. Okay.

Speaker 3

Sorry about that. I just wonder if

Speaker 8

you might give us some more color on Maryland wholesale. How would you characterize the current market dynamics in that market and how are the Meromed brands performing there relative to other core states?

Operator

Thank you, Joe. This is Ryan. Appreciate the question. Yes, Maryland the Maryland market is a great market for us. We've got an incredibly strong sales team and marketing team down there.

Operator

We've got great distribution of our brands. We have market leading positions in the edible category and multiple kind of categories within edibles with baked goods and with vibrations being drink. So we feel very, very good about our position in that market and our ability to continue to grow. We are in a position where we are selling to almost every store in the market and continuing to increase what we're selling month over month in that market. So we feel very good about our capacity there as well as our opportunity to continue to capitalize on it.

Speaker 5

Okay, great.

Speaker 3

And on the 280e,

Speaker 8

there's been a lot of discussion here lately, some talking about I'm not going to are going to keep two eighty e and extend it and the whole rescheduling is all up in the air again. John, I just want to get your kind of viewpoint where we stand today and kind of where you see that roadmap going here at least in the near term in 2025?

Speaker 6

It's Mario here. Thanks for the question. As you know, at this point, the IRS has taken a position that the application of two eighty still applies just to cost the sales, right? So we've been very conservative and not from a GAAP perspective, not taking the kind of position that a lot of our peers have taken and recorded a reserve for that tax benefit. It's a wait and see attitude.

Speaker 6

Obviously, we are looking at our options and we will be filing our tax returns with the considering additional costs that we can take. We think we have a case and that meets the threshold of more likely than not. And I think it's just a matter of time at this point. And I think we're not alone. It's kind of an industry kind of view on this.

Speaker 3

Okay, great. Thanks for taking my questions. Appreciate it. Thank

Speaker 1

you.

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MariMed Q4 2024
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