Rollins Q1 2025 Earnings Report

Rollins EPS Results

• Actual EPS: $0.22
• Consensus EPS: $0.22
• Beat/Miss: Met Expectations
• One Year Ago EPS: N/A

Rollins Revenue Results

• Actual Revenue: $822.50 million
• Expected Revenue: $817.09 million
• Beat/Miss: Beat by +$5.41 million
• YoY Revenue Growth: N/A

Rollins Announcement Details

• Quarter: Q1 2025
• Date: 4/23/2025
• Time: After Market Closes
• Conference Call Date: Thursday, April 24, 2025
• Conference Call Time: 8:30AM ET

Rollins (NYSE:ROL), through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection services and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.

Rollins Q1 2025 Earnings Call Transcript

Presentation

[Operator]

Welcome to the Rollins Inc. First Quarter twenty twenty five Earnings Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation.

[Operator]

As a reminder, this conference is being recorded. It is now my pleasure to introduce Lindsay Burton, Vice President of Investor Relations. Thank you. You may begin.

[Lyndsey Burton, VP - Investor Relations at Rollins]

Thank you, and good morning, everyone. In addition to the earnings release that we issued yesterday, the company has also prepared a supporting slide presentation. The earnings release and presentation are available on our website at www.rollins.com. We have included certain non GAAP financial measures as part of our discussion this morning. The non GAAP reconciliations are available in the appendix of today's presentation as well as in our earnings release.

[Lyndsey Burton, VP - Investor Relations at Rollins]

The company's earnings release discusses the business outlook and contains certain forward looking statements. These particular forward looking statements and all other statements that have been made on this call, excluding historical facts, are subject to a number of risks and uncertainties, and actual results may differ materially from any statement we make today. Please refer to yesterday's press release and the company's SEC filings, including the Risk Factors section of our Form 10 ks for the year ended 12/31/2024. On the line with me today and speaking are Jerry Galoff, President and Chief Executive Officer and Ken Krausz, Executive Vice President and Chief Financial Officer. Management will make some opening remarks and then we'll open the line for your questions.

[Lyndsey Burton, VP - Investor Relations at Rollins]

Jerry, would you like to begin?

[Jerry Gahlhoff, President & CEO at Rollins]

Thank you, Lindsey. Good morning, everyone. I'm pleased to report Rollins delivered strong first quarter results. Overall, we continue to see solid growth across all major service lines with total revenue growth of nearly 10% and organic growth of 7.4% despite one less business day. Earlier this month, we announced our acquisition of Sala Pest Control.

[Jerry Gahlhoff, President & CEO at Rollins]

We have known and admired Sala's business for a number of years. In fact, Mitch Smith, Sala's President is a former Orkin Division President, so we're happy to welcome him and the rest of our Sala teammates to the Rollins family. Kim will share more of the financial details associated with the transaction in a moment, But Sela is a wonderful addition to the Rollins family of brands for several reasons. First and foremost, they have a strong culture that is focused on people, people who deliver amazing service. Second, Saila has a scaled operation with a strong track record enabled by their focus on operational execution.

[Jerry Gahlhoff, President & CEO at Rollins]

Third, their presence in key geographies, including the Pacific Northwest, Mountain West and Midwestern United States provides a platform for us to more effectively deploy our multi brand strategy. As you know, we believe the combination of Orkin and our strong group of regional brands is a competitive differentiator for Rollins giving us multiple bites at the apple with potential customers, while also providing some balance and diversification with respect to customer acquisition. The addition of Saila further strengthens these competitive advantages. Earlier this month, I was able to meet many of Saila's teammates in Utah and Colorado and I was really impressed. I'm proud to welcome them all to Rollins and I'm confident that Salus business is well aligned to our strategy for sustainable profitable growth.

[Jerry Gahlhoff, President & CEO at Rollins]

Our investments in strategic M and A opportunities are also complemented by ongoing investments to drive organic growth. As expected, we continued our investments in incremental sales staffing and marketing activities ahead of peak season to ensure that we are positioned top of mind for the consumer as pest season begins. We are well staffed on the sales, technician and customer service support front with our teammates onboarded, extensively trained and ready to provide an exceptional level of service for our customers. On the commercial side of the business, we are encouraged by our momentum. Overall, we delivered solid double digit commercial growth for the first quarter despite some softness of commercial one time special services such as commodity fumigation.

[Jerry Gahlhoff, President & CEO at Rollins]

Over the last year, we have strategically added resources to support our dedicated commercial division within Orkin. These resources are paying off as Orkin commercial delivered double digit recurring revenue growth in the first quarter. Beyond growth, our dedication to operational efficiency and continuous improvement is an important part of our strategy and culture. Kim will discuss in more detail, but we saw gross margin improvement in the quarter as we executed our pricing strategy, leveraged our cost structure and drove efficiencies throughout the business. This is somewhat offset by ongoing investments we have made to support our long term growth objectives, but we remain confident in our ability to yield a strong return on these investments in the quarters and years ahead.

[Jerry Gahlhoff, President & CEO at Rollins]

And finally, before I turn it over to Ken, I would like to take a moment to welcome Paul Donahue, who was elected to our Board of Directors at our Annual Shareholder Meeting earlier this week. Paul serves as Non Executive Chairman of Genuine Parts Company and was previously CEO and Chairman there as well. His extensive leadership experience, business expertise and commitment to the community bring great value to Rollins, and we look forward to the impact he will have on our company. In closing, we're excited about where our business stands today. The year is off to a solid start and demand from our customers remains strong.

[Jerry Gahlhoff, President & CEO at Rollins]

Our teams in the field are ready to support our customers as peak season ramps up and I want to thank each of our 20,000 plus team members around the world for their ongoing commitment to our customers. I'll now turn the call over to Ken.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Thanks, Jerry, and good morning, everyone. The first quarter reflects continued strong execution by the Rollins team. A few highlights to start. Growth was robust to start the year. We delivered revenue growth of 9.9 year over year.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Organic growth was 7.4% despite 40 basis points of headwind from foreign currency as well as an impact from one less business day in the quarter versus last year. Organic growth would have exceeded the high end of our 7% to 8% range were it not for these two factors. On the profitability side, we continue to make progress. Gross margin of 51.4% is the highest first quarter gross margin that we have recorded in recent history. As expected, strategic growth investments did temper EBITDA margins a bit in the quarter, but we continue to anticipate an improving margin profile as we move through the back half of the year.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

And finally, we delivered operating cash flow of $147,000,000 and free cash flow of $140,000,000 up 1517% respectively versus last year, enabling a balanced capital allocation strategy. Diving further into the quarter, we saw good growth across each of our service offerings. In the first quarter, residential revenue increased 8.2%, commercial pest control rose 10.2% and termite and ancillary increased by 13.2%. Organic growth was also healthy across the portfolio with growth of 5.7% in residential, 7.4% in commercial and 11.1% in the termite and ancillary area. Importantly, our organic growth rate on our recurring base of commercial business grew at nearly 10%.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

We remain encouraged that our investments in this area are paying off. Turning to profitability. Our gross margins were healthy at 51.4%, up 20 basis points versus last year. We continue to be positive on the price cost equation and saw good performance across several key cost categories. Looking at our four major buckets of service costs, people, fleet, materials and supplies as well as insurance and claims, we saw improvements in margins associated with people costs, materials and supplies as well as the insurance and claim area, which was somewhat offset by higher fleet expense.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Quarterly SG and A costs as a percentage of revenue increased by 70 basis points versus last year. We saw healthy leverage on administrative people costs, which enabled reinvestment in incremental advertising and selling expenses associated with the growth initiatives that we've discussed previously. First quarter GAAP operating income was $143,000,000 up 7.7% year over year. Adjusted operating income was $147,000,000 up 6.7% versus prior year. First quarter EBITDA was 173,000,000 up 8.1% and representing a 21% margin.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Interest expense was $2,000,000 lower year over year due to lower average debt balances and a lower average rate versus last year. We expect interest expense for the remainder of the year to be slightly elevated compared to last year due to higher debt levels associated with our recent M and A activity. Notably, we expect interest expense to be 8,000,000 to $10,000,000 in Q2 on the higher borrowings. The effective tax rate was 23.5 in the quarter, lower than the 26% we expect for the year due to timing of certain tax benefits associated with the vesting of restricted shares. We expect the second quarter tax rate to approximate 26%.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Quarterly GAAP net income was $105,000,000 or $0.22 per share, increasing from $0.19 per share in the same period a year ago. For the first quarter, we had non GAAP pretax adjustments associated with the Fox acquisition related items totaling approximately $4,000,000 of pre tax expense in the quarter. Accounting for these expenses, adjusted net income was $108,000,000 or $0.22 per share, increasing 10%. Turning to cash flow and the balance sheet. Operating cash flow increased 15% in the quarter to $147,000,000 We generated $140,000,000 of free cash flow, a 17% increase versus last year.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

In cash flow conversion, the percent of income that was converted into operating cash flow was very strong at well above 130% for the quarter. As a reminder, our second quarter cash flow will be impacted by a deferred tax payment associated with a disaster relief measure granted to those with operations impacted by Hurricane Helene that discussed on our fourth quarter call. We made acquisitions totaling $27,000,000 and we paid $80,000,000 in dividends in the first quarter. During the quarter, we executed our inaugural bond offering issuing $500,000,000 of ten year notes with the tightest bond IPOs credit spread for any industrial company since 2016. We also established a $1,000,000,000 commercial paper program, which will generate ongoing savings as short term funding needs arise.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Our leverage ratio stands at 0.8 times. Our balance sheet is very healthy and positions us well to continue to execute on our balanced capital allocation strategies. As Gerry mentioned, we closed the Sale acquisition earlier in April and are excited about the strategic growth opportunities this acquisition will provide us. Let me share a few financial details on the acquisition. We expect it to add between $45,000,000 to $50,000,000 of revenue in 2025 with approximately $15,000,000 in Q2.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

From an EBITDA standpoint, Sala's margin profile is neutral to ours and we anticipate the deal to be accretive to earnings in the first full year of ownership. We are in the process of finalizing our purchase accounting and we'll provide an update on this during our Q2 call in July. As we look to the remainder of 2025, we remain encouraged by the strength of our markets, our recession resilient business model and the execution of our teams. We are fortunate to have limited exposure with respect to tariffs. To give you some perspective, our greatest area of potential impact from tariffs could be in our fleet.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Fleet costs in total represent just over 5% of our income statement and it's important to dissect that further and recognize that automobile lease costs represent roughly 3% of our income statement. We are positioned extremely well to deliver on our financial objectives despite uncertainty in the current macroeconomic environment. We continue to expect organic growth in the 7% to 8% range for the year, but expect that the addition of the sale of business will take anticipated growth from M and A to 3% to 4% for the year versus the 2% to 3% we discussed previously. We remain focused on improving our incremental margin profile while investing in growth opportunities. And we anticipate that cash flow will continue to convert at a rate that is above 100 in 2025.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

With that, I'll turn the call back over to Jerry.

[Jerry Gahlhoff, President & CEO at Rollins]

Thank you, Ken. We're happy to take any questions at this time.

[Operator]

Thank Our first question is from Tim Mulrooney with William Blair. Please proceed.

[Tim Mulrooney, Group Head–Global Services at William Blair]

Hey, Jerry. Good morning.

[Jerry Gahlhoff, President & CEO at Rollins]

Good morning, Tim.

[Tim Mulrooney, Group Head–Global Services at William Blair]

Okay. A couple of questions. So first, just in terms of your I guess this would be more your consumer facing businesses, resi and termite. We've heard from some other industry participants that lead volumes in North America have been a little bit weaker to start the year. I'm curious what you're seeing in the market as it pertains to demand trends.

[Tim Mulrooney, Group Head–Global Services at William Blair]

Obviously, everything sounds good. But is there anything in the data to suggest that things are slowing down at all maybe towards the end of the quarter or after the quarter as macro uncertainty continues to ramp up here?

[Jerry Gahlhoff, President & CEO at Rollins]

Ken, I guess I'll kick off. January and February were certainly a little tougher, got better in March. I would characterize demand was still pretty good. We did see also some uptick in our technician sales efforts and things along those lines that also helped drive the residential creative selling on the termite and ancillary side of the business. Those helped in that area.

[Jerry Gahlhoff, President & CEO at Rollins]

Wouldn't for us at least we didn't see some any type of demand signals or changes that gave us pause.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Yes. The only thing I would add Jerry is when you look across the business, the residential business continues to perform well. We're happy with the recurring revenue growth we're seeing in that business. When you look at the commercial area, I pointed out in my prepared comments that that business, the recurring organic growth was close to 10%. And then the termite and ancillary business continues to be a strong contributor.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

The teammates and the team across the organization just do an exceptional job navigating an uncertain economic environment. But again, our business remains very recession resilient. And we've seen that through a number of cycles in the past and we're seeing that now. As we go through April, we're executing well. We're seeing good results, continue to see and continue to expect to be able to deliver on our organic growth commitments.

[Tim Mulrooney, Group Head–Global Services at William Blair]

Okay. That's very clear. You guys aren't seeing it at all. And if anything, it sounds like things got better as you move through the quarter. So that's all very clear.

[Tim Mulrooney, Group Head–Global Services at William Blair]

Thank you. And just to build on that comment that you were making there, Ken, on your commercial business. I think, and please correct

[Tim Mulrooney, Group Head–Global Services at William Blair]

me if I'm wrong, but

[Tim Mulrooney, Group Head–Global Services at William Blair]

I think a lot of

[Tim Mulrooney, Group Head–Global Services at William Blair]

the investments that have been weighing on margins the last couple of quarters are in working commercial specifically. So this really strong result that you're seeing in your commercial business, Do you think that that's a direct result of these investments that you're making, adding feet on the street, splitting up the branches, those kind of things? Do you think you're starting to see the benefit of those investments that those are paying off? Or is it too early there?

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

No, I think it is. I mean, I when I look at that business and think about what Scott Weaver is doing with leading that business, the performance we're seeing, it certainly is correlated I believe to the level of focus and the emphasis and the investments we're making in that business. And we feel like they're paying off. We continue to be bullish on that segment. We're also when you step back and look across the business, we're bullish in the other areas as well.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

You look at termite and ancillary business and what we're seeing there, dissecting that and looking at some of the ancillary growth we're seeing gives us a sense of optimism when we think about the how healthy our customer base might be because those are larger ticket items. But we think generally across the board we're seeing good returns on the investments we're making.

[Jerry Gahlhoff, President & CEO at Rollins]

And I would add Ken that it takes the sales cycle on the B2B side is longer. So those investments that we make in the back half of last year really don't start paying off until the middle of this year unlike residential that tends to have a little quicker ramp up things like that. So these investments in the commercial business take time. It takes focus. It takes a commitment to really stick with it and keep driving away at it and we'll focus heavily this year on productivity of sales force that we built much of the last couple of years and now we can focus on productivity.

[Tim Mulrooney, Group Head–Global Services at William Blair]

Got it. Thanks guys.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Thank you.

[Operator]

Our next question is from Manav Patnaik with Barclays. Please proceed.

[Ronan Kennedy, Analyst at Barclays Capital]

Hi, good morning.

[Ronan Kennedy, Analyst at Barclays Capital]

This is Ronan Kennedy on for Manav. Thanks for taking my question. I think it'd be fair to say that you guys have been remarkably resilient throughout the cycle. Could you just touch on, for, I guess, a high level standpoint, the drivers of the top line growth, if you see contributions from new up cross pricing and inorganic change, the drivers of margins in, say, a downturn? And then anything to note for resiliency by segment, if there's any nuances there?

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

A number of different questions. I'll try to take them and make sure I address them. But when you look at the resiliency of the business and you look at the contributors to growth, I have to start with pricing. We continue to see good pricing in our business. CPI plus level of pricing, 3% to 4% price increases.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

It's not just every customer is not seeing the same price increase. It certainly is market specific, but we're seeing good traction on that side. Volume growth continues to be healthy. When you look at all of the various segments I pointed out previously and the contributions in those segments, certainly feel like we're seeing good volume growth and share gain. When you think about the M and A environment, it remains very healthy as you saw us execute on Sela, great business and with a lot of great people that we've acquired and really looking forward to the contributions of that business.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

But we continue to remain active and looking at a number of additional opportunities. And so we continue to build the pipeline on the M and A. So generally across all of that, we feel pretty good. And when you look at downturn, what do you do in a downturn? We're a very labor intensive business.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

So we have a very high variable cost model in the business. And so if the business we don't see it, I have to say that, we're not seeing a slowdown. But if it were, that would certainly be a lever that one would address. But today, we see we're very much in growth in a growth mode. We're investing in our business.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

We're investing in our teammates. And we're excited about the future.

[Jerry Gahlhoff, President & CEO at Rollins]

And Ken, I would add to that when we talk about our revenue drivers and what keeps us keeps the gas in engine, it's our multi brand strategy. That's what when we have our eggs are in a lot of different baskets and we have so many ways to go to market and capitalize on the opportunities that are there. That's really the probably the single biggest difference maker as it relates to how do we drive consistent revenue across all of these categories. It's our multi brand approach that gets us there.

[Ronan Kennedy, Analyst at Barclays Capital]

That's very helpful. Thank you. Thank you for taking the multifaceted question. On M and A, can I just ask that you reconfirm how the pipeline looks? I know with the sale execution or acquisition, some upside from M and A there.

[Ronan Kennedy, Analyst at Barclays Capital]

But also, if you are seeing with the uncertain market environment, if that puts potential pressure on competitors and potentially valuations and therefore you may be inclined to do a more sizable transaction?

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

When we look at the M and A pipeline, the pipeline is healthy. But as I've said a number of times, there's no urgency to chase any one individual asset or opportunity. We remain in a very enviable position when it comes to M and A. We're very strategic, but also very pragmatic when we think about the steps we take in the M and A side. The market remains healthy.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

But the one thing even though we do have a significant amount of financial bandwidth, we're always looking at the pace that we're acquiring these businesses because it's a lot of work to integrate and to bring new businesses and new brands and new teammates on. We're going to continue to be pragmatic and take the steps approach when it comes to M and A.

[Ronan Kennedy, Analyst at Barclays Capital]

Thank you. Appreciate it.

[Operator]

Our next question is from George Tong with Goldman Sachs. Please proceed.

[George Tong, Sr. Research Analyst - Equity Research at Goldman Sachs]

Hi, thanks. Good morning. If I look at organic revenue growth for the residential and termite businesses, it looks like it stepped down a little bit. Residential organic growth ticked down about one point and then termite organic growth ticked down about 3.5 points going from 4Q to 1Q. So I know there was one fewer working day in the quarter, but what were some other factors that may have contributed to this growth moderation in residential and termite?

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Yes. It's not something that we're overly concerned with George. We feel good about the contributions of those businesses. Continue to see good demand in those businesses. As you point out, we had one less business day.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

We also had roughly a 40 basis point headwind on currencies that impacted our business across the board. And so but when we step back and we look at it, we feel good about how exited Q1, but also how we're starting Q2. We feel like the business is very much intact.

[Jerry Gahlhoff, President & CEO at Rollins]

And George, I would add that the impact in the first quarter when you lose that day there are a lot of one time there's a lot of one time business that may not get you're losing a full day at one time. Your recurring base is still there and we're finding ways to get that work done. But you do lose a lot of that one time business and a lot of that termite and ancillary work certainly could fit into that category. So some of it's just attributed to that.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

The heaviest area of one time is definitely termite and ancillary. So that's a great point, Jerry.

[George Tong, Sr. Research Analyst - Equity Research at Goldman Sachs]

That's helpful color. Thank you. And then with your acquisition of Saylor that you closed in early April, can you confirm what the commercial and residential mix is?

[Jerry Gahlhoff, President & CEO at Rollins]

It's high 95% range residential. They're largely a residential company. They do some commercial, but it's not significant.

[George Tong, Sr. Research Analyst - Equity Research at Goldman Sachs]

Got it. Helpful. Thank you.

[Operator]

Our question is from Jason Haas with Wells Fargo. Please proceed.

[Jason Haas, Director & Senior Equity research Analyst at Wells Fargo]

Hey, good morning and thanks for taking my questions. In light of the Sela acquisition, can you talk about your playbook for driving synergies of the businesses you acquire? And I'm curious if there's a similar opportunity to what you saw with Fox? Thank you.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

When we look at these businesses, we certainly do look at integration, but we're buying really good businesses, businesses that are very attractive from a financial perspective. So we very much take a pragmatic approach to integration. With that said, we do help them on fleet, we do help them on materials and supplies and a number of other measures. And when you look at the things we're doing around our modernization and our back office, looking at our finance and accounting and HR and IT teams, I think there's an opportunity to do even more as we go forward. So it's very much pragmatic approach, but looking at how we can help them improve their business and how we might learn from them as well.

[Jerry Gahlhoff, President & CEO at Rollins]

Yes. Perfect example of a synergy that could be gained there quickly. As I mentioned Mitch Smith who worked for us at one point in time in his career, he's familiar with the technologies that we have that enable our sales force like our Biz Suite and our HomeSuite apps that are powerful tools for a sales team. And if we can help him mobilize those types of technologies and put those into the sale of business, we can help them accelerate their growth. So those are the types of maybe not traditional synergies, but it's the way that we share best practice, share technologies, share things to how do we make the business better.

[Jerry Gahlhoff, President & CEO at Rollins]

It's not always just about how we

[Jerry Gahlhoff, President & CEO at Rollins]

cut costs.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Right. And very much when you look at the Fox acquisition, a lot of that was revenue growth and how we were able to see an improvement in the multiple that we paid on that. And so the things Jerry just articulated are very much aimed at growth enablers.

[Jason Haas, Director & Senior Equity research Analyst at Wells Fargo]

That's great. And as a follow-up, can you talk about what incremental margins might have looked like in 1Q if you exclude some of these onetime impacts from the less one less workday, the FX and the investments you're making in the business, excluding those, would you have been at your long term target? And then how are you thinking about incremental margins? How should they trend through the remainder of the year?

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Great question, Jason, and thank you for that. When we look at incremental margins, a couple of things. You're right to talk about the growth. If it's 40 basis points of FX and maybe another 30 to 40 basis points associated with the ones or the loss of the business day, that's meaningful. But what's more meaningful is the investments we made and especially in the selling and marketing and advertising area.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

We pulled forward some advertising. Every other year, we go out and shoot new television ads. We did that in the quarter, incurred that expense. If you set aside the selling and marketing expenses, you would have been in that 25% to 30% margin profile. With that improving gross margin, it enables us to be able to deliver that.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

But we did invest. As we think about the future, as we said at the end of last year, as we did the call for Q4, we expect that incremental margin to improve as we go throughout the year, as we start to lap some of these more significant investments as we see the growth come on. But we'll continue to update that as we go throughout this year.

[Jason Haas, Director & Senior Equity research Analyst at Wells Fargo]

Great. Thank you.

[Operator]

Our

[Operator]

next question is from Toni Kaplan with Morgan Stanley. Please proceed.

[Toni Kaplan, Executive Director, Senior Equity Research Analyst at Morgan Stanley]

Thanks so much. Wanted to sort of go back to the marketing and investments. Just wanted to ask how you're thinking about your strategy in terms of marketing just in the current period. I know you talked it's you haven't seen any impact yet. So I imagine you're still in a business as usual mode and maybe gearing the spend based on traditional seasonality.

[Toni Kaplan, Executive Director, Senior Equity Research Analyst at Morgan Stanley]

But just wanted to get a sense of like what would change the trajectory dialing up or down the marketing spend?

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Really it's business related. It's related to what we're seeing in our markets and the strategic initiatives that we talked about. And so nothing outside of that I think would cause us to change our approach when it comes to the selling and marketing side. But it's more about the health how healthy our markets are and then execution of our strategy.

[Jerry Gahlhoff, President & CEO at Rollins]

I mean, gosh, Ken, if something kind of crazy happened in the digital side and costs went dramatically up which we've never seen happen that we could mitigate or control or adjust. We just pivot, right. So we'll take those dollars and use them in other ways and through other perhaps other channels and repurpose those dollars into perhaps more efficient ways if there were some of those dynamics that occurred that caused prices to go up.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

And that gets to

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

the point you raised with the previous question this multi brand strategy. We've got so many different ways that we market to our customers and we focused on that as part of our Investor Day last May where we showed various brands and how some are more reliant on digital, some are more reliant on billboards, some are more reliant on door to door and Home builders. Home builders. And so we very much have a diversified approach to marketing and capturing customers.

[Toni Kaplan, Executive Director, Senior Equity Research Analyst at Morgan Stanley]

Great. And just as a follow-up, I wanted to ask about sort of a longer term picture on termite. You've had double digit organic growth there in the last four quarters and at least high single to low double and basically for years. And so when you sort of just think about the main factors that have driven that high level of growth, you find that you're taking share over the past five years or so? Are you able to command more pricing in that market?

[Toni Kaplan, Executive Director, Senior Equity Research Analyst at Morgan Stanley]

Like I guess what are just long term factors that are really driving the elevated growth there? Thanks.

[Jerry Gahlhoff, President & CEO at Rollins]

To us Tony, it has to do with the relationships that we have with our existing customer base and being able to cross sell additional services to them if they know you, if they trust you and you're in their homes, if you're in their attics and you're in their crawl spaces doing inspections on a regular basis and you notice things that they need to take care of they trust in you to do that. It's really as simple as that. And then if we have cost structures or things that go up with materials and supplies we just have to adjust our pricing. But we have an incredible opportunity. It's where you see this continuing to grow.

[Jerry Gahlhoff, President & CEO at Rollins]

This sort of creative selling, we're not relying on digital leads to drive this business, especially in termite. These are creative type of benefits that we have by having such a strong recurring customer base with good relationships, high net promoter scores, customers that trust us, trust our brands and that's what really drives the business. That's why I think you have seen it be such a sustainable number going historically.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

The relationships are there Tony and the opportunities there. And so when you look again back at May of last year, we showed and it's hockey playoff season, so we showed nine shots on goal with the customer, I believe. And so there's so many different opportunities that we can go after as long as we're providing the services, we're investing in the relationship. We've got that. If we have that intact, we have an opportunity to grow the business.

[Toni Kaplan, Executive Director, Senior Equity Research Analyst at Morgan Stanley]

Thank you.

[Operator]

Our next question is from Josh Chan with UBS. Please proceed.

[Josh Chan, Executive Director - Equity Research Analyst at UBS Group]

Hi, good morning, Jerry and congrats on a very strong quarter. Hi, good morning. I guess two commercial questions for me. First one, just strategically as you make these investments, what's kind of your strategy in picking up new accounts? I assume you're going to have to displace existing competitors.

[Josh Chan, Executive Director - Equity Research Analyst at UBS Group]

And so just wondering how you're going about gaining the new accounts on commercial? Thank you.

[Jerry Gahlhoff, President & CEO at Rollins]

So, I can give you a little bit of color here, but obviously I don't want to say too much about what our strategies are competitively. But when you have clearly defined territories, trained teammates that know what verticals they like to sell in, what the where the opportunities are, what those opportunities are and you point them in the right direction. You got to have really strong sales management processes, sales management tools, sales management disciplines. That's really more of what it's about. And when you have people, you have the brand, you have scale, we can handle just about any type of thing that anybody could throw at us.

[Jerry Gahlhoff, President & CEO at Rollins]

It's just a competitive that's our competitive advantage is our people. Other than that I wouldn't say there's anything magical competitively out there in the market that is going on. So any dynamic there. It's just a function of looking at what we do investing in our people, investing in our teams, investing in our technology that helps us in that regard and just going after the business. And yes, you're displacing others.

[Jerry Gahlhoff, President & CEO at Rollins]

Some people maybe don't have a service if it's maybe there's a office building or something like that that hasn't considered pest control yet and we happen to show up and present what we have to offer cold calling and those types of things that your presence gets expanded with feet on the street and that's the investment that we've made.

[Josh Chan, Executive Director - Equity Research Analyst at UBS Group]

That makes a lot of sense. Thanks for the color Jerry. And then on the maybe more numbers question on commercial. I know Ken you mentioned Orkin recurring organic growth was almost 10% and the segment was 7%. So could you just kind of bridge us?

[Josh Chan, Executive Director - Equity Research Analyst at UBS Group]

Are there any other pieces there between Orkin and the one time, how the 10% gets to 7%? And then how you expect these pieces to flow going forward? Thank you.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Certainly. And that's close to 10 is across the business. So it's not just the working area, but it's across the business. Team is doing a really good job at driving that level of performance. But we do have a onetime part of the business.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

There is a onetime aspect of commercial fumigation work, other work that is more onetime oriented. We just saw a little bit weaker one time business in the quarter. That one less day certainly has an impact when it comes to that with the contribution. And so when I think about it, that's probably the single largest contributor is just having one less day that part of our business and drawing that down.

[Josh Chan, Executive Director - Equity Research Analyst at UBS Group]

Great. Thanks for the color and good luck in the rest of the year.

[Operator]

You, Our

[Operator]

next question is from Ashish Sabadra with RBC Capital Markets. Please proceed.

[David Paige, AVP - Equity Research at RBC Capital Markets]

Hi, good morning. This is David Page on for Ashish. Thanks for taking our questions. I had a question. I know you mentioned the fleet was maybe less than 5% of cost.

[David Paige, AVP - Equity Research at RBC Capital Markets]

But I was curious to know how much of the fleet has been actually refreshed or how much will be needed to be refreshed over let's say the next like one to two years? Thank you.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

It's hard to give a precise number on how much of our fleet is going to get refreshed over the next twelve months. But what I would say and the reason I think we have some confidence is we feel good about our level of fleet in 2025 here. We'll continue to evaluate 2026 and beyond, but we'll continue to look at that. We have an opportunity to keep trucks longer if we need to. We have an opportunity.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

We continue to look at a number of different sources. But we feel pretty good about our position in that area.

[Jerry Gahlhoff, President & CEO at Rollins]

Yes. We'd have to do the math to say what are we what's the potential exposure to increase repair and maintenance cost by keeping some trucks longer versus the increase of say truck and tariffs and things like that. So but at the same time we also need to be looking for maybe lighter duty smaller utility vehicles that we can maybe there's some options that we have cannot find out there that we can get less expensively and offset some of those costs as well. So we're looking at all those opportunities and levers.

[David Paige, AVP - Equity Research at RBC Capital Markets]

Okay. Makes sense. Thank you. And just as a follow-up, in terms of like big ticket items or non recurring revenue, you have a slide in the deck here, Slide nine of the past slowdowns, GFC industrial slowdown, COVID, etcetera. How has those non recurring or big ticket items, how did they fare during those downturns, just as a reminder?

[David Paige, AVP - Equity Research at RBC Capital Markets]

Thank you.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

It's always hard to compare our business today to the great financial crisis because it's just so different. We have so many different brands today than we had back in 02/2008 and 02/09. And so the business has continued to evolve. If anything, we have a much more defensive business. We've got more diversification in the base.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

And when we look at our performance, it's interesting. We were seeing great performance across those onetime areas, notably in the termite area, which is the largest. And so that's an area that we certainly see good demand levels for, continue to see good levels of interest. We also provide opportunity for customers to access our Acceptance Corp. For credit.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

We certainly have pretty tight credit standards when it comes to that, but we also have an opportunity to provide our customer and our sales folks with another tool in the toolbox to sell those products or sell those services. But generally, when we look at it, we feel good about the onetime business. And the one area we look at again is the termite and ancillary and how that's performing and it continues to perform very well.

[Jerry Gahlhoff, President & CEO at Rollins]

David, here's this is my perspective on the reality of this is, if my attic at my house had rodent infestation with rodent droppings and rodent urine throughout and in the insulation, I can assure you that no matter what the economy is I'm going to find a way to figure that out and remediate that situation because I don't want to live like that. And then on top of it you add our financing options how you can pay over time and or finance that type of work over time. That's those are tools that we have to help us navigate these types of events because the reality is quality of life being what it is today people don't want to live like that. And we offer a very valuable and essential service to people that that's what makes us I think as resilient as you've seen in those charts.

[David Paige, AVP - Equity Research at RBC Capital Markets]

Yes. Couldn't agree more. Thank you very much.

[Operator]

Our next question is from Stephanie Moore with Jefferies. Please proceed.

[Stephanie Moore, SVP - Equity Research at Jefferies]

Hi, good morning. Appreciate it. I guess continuing on the theme of potential recessions here, it's been a while since I think we've and to your point, the business has evolved quite a bit since the last recession. But as you think about maybe the reoccurring side of the residential business, which I think from a relative standpoint is probably maybe less defensive than commercial or as you just described, some of these that are definitely necessities. But can you talk about maybe levers that you pull to maintain client retention in a recessionary environment?

[Stephanie Moore, SVP - Equity Research at Jefferies]

And also, maybe your perspective about customers' willingness to potentially trade down or reduce their monthly bill and what levers you could pull just to kind of maintain kind of status quo? Thank you.

[Jerry Gahlhoff, President & CEO at Rollins]

Ken, I'll try to take this. I'm going to put it in perspective of I remember in 02/2007, '2 thousand and '8, I was with the HomeTeam brand and we were completely tied to homebuilding. We captured customers and it was predominantly a residential business and you had people losing their homes, people upside down in their homes, people walking away from their homes. And yet if customers were still in their house, our customer retention rate was still pretty solid and it's because of the relationships that we have with our clients. Our customers had personal relationships with their technicians.

[Jerry Gahlhoff, President & CEO at Rollins]

And from a share of wallet standpoint, it wasn't it just wasn't a lot of money for folks during those periods of times. There were some markets that I remember, gosh, this is going back a while now, but there were some markets I remember having to we would look at a customer that's been with us a while that was struggling financially and maybe we put them on a hold for a month and or two months or we'd work with them or we'd work on back in those days, we didn't have monthly billing plans. We would convert them try to convert them to monthly billing plans, so they didn't have a larger outlay of cash every quarter. So we tried to work with our customers because we know the cost to reacquire customers far greater than some cost to keep them. So our brands can easily put in playbooks to learn from the past and make those kinds of adjustments.

[Jerry Gahlhoff, President & CEO at Rollins]

But it's usually a market by market kind of branch to branch kind of a situation based on what's going on there, household income, how hard a certain market is hit. So for example, back in 02/2008, there were markets like California where it was and Florida that were hit way harder than say Texas was, right? So we had to pull those levers differently from market to market. So we're able to do that. We give our field autonomy to make those decisions especially with customers that have been with us for a long time.

[Stephanie Moore, SVP - Equity Research at Jefferies]

Got it. No, that's really helpful. And then maybe talk about given the uncertainty in the current in the market and maybe risk of recession or gosh who knows at this point, do you think this actually could be an enabler of your M and A strategy willing sellers looking to just kind of throw in the towel in this more challenging environment something you can take advantage of? Thank you.

[Jerry Gahlhoff, President & CEO at Rollins]

I don't know about I necessarily think that because I think in this business they have they'll have a lot of the same headwinds and tailwinds as we do. That's what's great about this entire industry. And we're going to have fleet challenges, they're going to have fleet challenges. I don't think there's anything that's suddenly facing them. Maybe there's some market to market differences or some customers they serve that are impacted or something along those lines.

[Jerry Gahlhoff, President & CEO at Rollins]

I hadn't thought about that that much. But I wouldn't think it would cause a bunch of people to suddenly want to sell their

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

A lot of these businesses, Stephanie, are family owned, multi generation. They've been around for a very long time through a lot of different cycles, and they're not basing their selling decision. The ones that we like to buy aren't basing their selling decisions based upon a short term macroeconomic event. We're buying good businesses that have been around for decades, if not longer. Sure, there's other businesses that maybe haven't been around as long.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

But generally, our preferred approach is to buy those businesses are looking at it through a long term lens.

[Stephanie Moore, SVP - Equity Research at Jefferies]

Understood. Thank you, guys.

[Operator]

Our

[Operator]

next question is from Brian McNamara with Canaccord Genuity. Please proceed.

[Brian McNamara, MD & Senior Analyst - Consumer at Canaccord Genuity - Global Capital Markets]

Hey, good morning, guys. Thanks for taking the question. I'm curious if you have an idea of how fast the industry as a whole is growing kind of particularly in Q1. You guys have had pretty strong organic growth for some time now and your larger peer clearly is lagging you in that regard. So there are share gains there, but any more color on maybe some of the smaller players would be helpful.

[Jerry Gahlhoff, President & CEO at Rollins]

I don't think we have a strong sense of how others are doing other than what you see, I guess, maybe in a public market. I would say wait for Tim Mulrooney's pest index report that come probably be out in the next month or so. They'll have a pretty good sense of what that looks like, but that's probably one of the better tools out there to help with that.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Market continues to be good. We feel like it's a good market, continues to be healthy. Market share and market data is very much art more than it is science. But we just feel like from where we sit, we're growing and probably gaining a little bit of share.

[Brian McNamara, MD & Senior Analyst - Consumer at Canaccord Genuity - Global Capital Markets]

And then secondly, was hoping you guys could provide some kind of update on your employee retention efforts, particularly with the first year techs and how you think that evolves in a potentially softening labor market environment? I'm assuming that's probably beneficial there.

[Jerry Gahlhoff, President & CEO at Rollins]

We've made some I'm really proud of that. We've just spent this last week reviewing those numbers from the first quarter. I'm really proud of our operations teams. They've made marked improvement in our first year retention, double digit improvements percentage wise in what we call the short term retention, making sure that the folks that have been with us for less than a year are staying longer. So I'm really proud of that.

[Jerry Gahlhoff, President & CEO at Rollins]

And as a result of that, we've had to make far fewer new hires in the first quarter than we did a year ago. And that's proof that of improvements that we've made in that regard. We're really proud of that. Certainly. We still work to do, still have plenty of work to do on that front, but we are beginning to see light at the end of the tunnel on that one and maybe the labor market is helping with some of that too.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Yes. Pastor Nowski, the head of our Orkin business actually sent me a note this morning and he was talking about that as one of his highlights, the significant improvements in first year PC Pro technician was led by the Head of his HR and all of his divisional directors seeing really good engagement and results.

[Brian McNamara, MD & Senior Analyst - Consumer at Canaccord Genuity - Global Capital Markets]

Great. Thanks a lot. Best of luck.

[Kenneth Krause, Executive VP, CFO & Treasurer at Rollins]

Thank you.

[Operator]

With no further questions, I would like to turn the conference back over to management for closing remarks.

[Jerry Gahlhoff, President & CEO at Rollins]

Thank you everyone for joining us today. We appreciate your interest in our company and look forward to speaking with you on our Q2 earnings call later this summer.

[Operator]

Thank you. This will conclude today's conference. You may disconnect your lines at this time and thank you for your participation.

Participants

Executives

• Lyndsey Burton, VP - Investor Relations
• Jerry Gahlhoff, President & CEO
• Kenneth Krause, Executive VP, CFO & Treasurer

Analysts

• Tim Mulrooney, Group Head–Global Services at William Blair
• Ronan Kennedy, Analyst at Barclays Capital
• George Tong, Sr. Research Analyst - Equity Research at Goldman Sachs
• Jason Haas, Director & Senior Equity research Analyst at Wells Fargo
• Toni Kaplan, Executive Director, Senior Equity Research Analyst at Morgan Stanley
• Josh Chan, Executive Director - Equity Research Analyst at UBS Group
• David Paige, AVP - Equity Research at RBC Capital Markets
• Stephanie Moore, SVP - Equity Research at Jefferies
• Brian McNamara, MD & Senior Analyst - Consumer at Canaccord Genuity - Global Capital Markets