National Beverage (NASDAQ:FIZZ) (NASDAQ: FIZZ) is a Florida‐based beverage company engaged in the manufacturing, marketing and distribution of flavored nonalcoholic beverages. Since its incorporation in 1985, National Beverage has developed a diverse portfolio of carbonated soft drinks, sparkling waters, energy drinks and mixers, serving retail, foodservice and convenience channels across North America.
The company’s product lineup includes nationally recognized brands such as LaCroix® sparkling water, Shasta® soft drinks and Faygo® sodas, alongside specialty offerings like Rip It® energy drinks and Everfresh® juices. National Beverage conducts product development and flavor innovation in its corporate headquarters in Fort Lauderdale, relying on in‐house taste laboratories to respond quickly to shifting consumer preferences for better‐for‐you and zero-calorie beverages.
National Beverage distributes its products through a combination of direct-store‐delivery and third-party logistics partners, maintaining manufacturing facilities primarily in Florida and leveraging co-packing relationships elsewhere in the United States and Canada. The company has built strong relationships with major supermarket chains, mass merchandisers and regional wholesalers to ensure broad market coverage and shelf presence.
Under the leadership of founder and chairman Nicholas A. Cappas, National Beverage emphasizes a lean corporate structure and hands-on salesforce model. The executive team oversees operations in production, quality assurance, marketing and regulatory affairs, while pursuing strategic brand extensions and packaging innovations to capture new consumer segments in the competitive beverage landscape.
