Chipotle Mexican Grill (NYSE:CMG) operates a chain of fast-casual restaurants specializing in Mexican-inspired cuisine. Since its founding in 1993 by Steve Ells in Denver, Colorado, the company has distinguished itself by offering a customizable menu that emphasizes high-quality ingredients and made-to-order preparation. Chipotle’s concept centers on serving burritos, bowls, tacos and salads, with an emphasis on sustainability and “Food With Integrity,” reflecting its commitment to responsibly sourced produce and meats.
Chipotle’s core menu features a selection of proteins, including chicken, steak, barbacoa, carnitas and sofritas, accompanied by rice, beans, salsa and other toppings. The company has expanded its service offerings beyond traditional dine-in to include digital ordering, drive-thru “Chipotlanes,” delivery and catering services. Digital channels account for a significant portion of Chipotle’s sales, supported by an advanced mobile app and website that enable seamless ordering and loyalty rewards.
Headquartered in Newport Beach, California, Chipotle has grown to operate thousands of restaurants across the United States, with select locations in Canada, the United Kingdom, France and Germany. The company continues to pursue strategic international expansion and site development in suburban and urban markets, leveraging a scalable restaurant model designed for efficiency and consistency. Chipotle’s real estate strategy balances freestanding buildings and shopping center footprints to optimize accessibility and customer experience.
Leadership at Chipotle emphasizes culinary innovation and operational excellence. Founder Steve Ells served as Executive Chairman until transitioning into a supporting role in 2020, and in recent years the company has been led by a seasoned executive team with expertise in restaurant operations, digital technology and supply chain management. Under this leadership, Chipotle continues to evolve its menu offerings, explore plant-based protein options and invest in sustainable sourcing initiatives, maintaining its position as a prominent player in the fast-casual dining segment.
