Denny’s Corporation (NASDAQ: DENN) is a franchisor, developer and operator of full-service casual dining restaurants, best known for its inclusive all-day breakfast menu. The company offers a variety of breakfast, lunch and dinner items, ranging from signature Grand Slams and omelettes to burgers, salads and dinner entrées. Denny’s emphasizes affordability, family-friendly atmospheres and round-the-clock service at many of its domestic locations.
Originally founded in 1953 as Danny’s Donuts in Lakewood, California, the brand was rebranded as Denny’s in 1959 and expanded rapidly through franchising. Over the decades, Denny’s introduced innovations such as 24-hour service and a broad, diner-style menu designed to appeal to a wide demographic. The company has undergone several ownership and leadership transitions, each aimed at refining the dining experience and streamlining operations.
Headquartered in Spartanburg, South Carolina, Denny’s operates and franchises more than 1,600 restaurants across the United States and international markets in Canada, Mexico, Puerto Rico, Central America, the Caribbean, Europe, the Middle East and Asia. The franchise model supports local operators while maintaining consistent branding and quality standards. Denny’s continues to adapt to regional tastes and consumer trends through menu updates and digital ordering platforms.
Under the leadership of CEO John Miller, Denny’s has pursued initiatives to modernize restaurant design, enhance its digital presence and strengthen guest loyalty programs. The company focuses on leveraging technology for mobile ordering, delivery partnerships and promotional campaigns aimed at cultivating long-term customer relationships. As a widely recognized dining brand, Denny’s seeks to balance heritage diner values with evolving consumer expectations.
