Mondelez International Q2 2025 Earnings Call Transcript

Key Takeaways

  • Positive Sentiment: Mondelez reported a strong Q2 performance with pricing actions offsetting volume downsizing, slightly beating bottom‐line expectations and maintaining its full‐year outlook.
  • Negative Sentiment: North America volumes remain under pressure, with the biscuits category down about 3% year‐to‐date and no material rebound expected despite planned price increases and cost controls.
  • Positive Sentiment: Emerging markets delivered double‐digit growth, with sustained volume and value gains and share wins in key markets like Brazil, India and Mexico.
  • Neutral Sentiment: European snacking stayed resilient despite a summer heat wave and consumer frugality, resulting in ongoing chocolate price hikes and steady share gains.
  • Positive Sentiment: Cocoa prices briefly dipped below $5,000/ton and cocoa butter ratios have fallen by half versus last year, improving margin visibility for the 2026 crop season.
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Earnings Conference Call
Mondelez International Q2 2025
00:00 / 00:00

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Operator

Good Good day, and welcome to the Mondelez International twenty twenty five Second Quarter Earnings Question and Answer Session. Your lines have been placed on listen only until it's your turn to ask a question. In order to ask a question, please press the star key followed by the number one on your touch tone phone at any time. To remove yourself from the queue, press the star and two keys. On today's call are Dirk Van de Put, Chairman and CEO Luca Zaramella, CFO and Shep Dunlap, SVP of Investor Relations.

Operator

Earlier this afternoon, the company posted a press release and prepared remarks, both of which are available on its website. During this call, the company will make forward looking statements about performance. These statements are based on how the company sees things today. Actual results may differ materially due to the risks and uncertainties. Please refer to the cautionary statements and risk factors contained in the company's 10 ks, 10 Q and eight ks filings for more details on forward looking statements.

Operator

As the company discusses results today, unless noted as reported, it will be referencing non GAAP financial measures, which adjust for certain items included in the company's GAAP results. In addition, the company provides year over year growth on a constant currency basis, unless otherwise noted. You can find the comparable GAAP measures and GAAP to non GAAP reconciliation within the company's earnings release at the back of the slide presentation. We will now move to our first question. Our first question comes from Andrew Lazar with Barclays. Your line is now open. Please go ahead.

Andrew Lazar
Andrew Lazar
Managing Director at Barclays

Great. Thanks very much, and thanks also for putting out the prepared remarks this time around. Very helpful. Dirk, it'd be great if maybe you could do a brief walkthrough of the key geographies and how you see it all playing out in the second half. And then Luca, given the additional weakness in North America, what incremental actions can the company take, whether they be on the cost side or maybe more importantly on the demand driving side to accelerate growth there even in the context of a weaker category? Thanks so much.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Thanks, Andrew. Yes, maybe quickly, overall, we think the Q2 results are quite good. We had some good pricing. If you discount for the downsizing, we're flattish as it relates to volume mix. And our bottom line is slightly better than expected.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

I think what also is clear is that we have very good global balance in the sense that we see a continued weakness in North America, but we had a strong quarter in the rest of the world. And since our sales are well balanced between the different continents that really helps us. The other one that's important for us is that chocolate and the significant pricing increases and RGM actions that we've done are playing out in line with expectations. So that's good. Our categories are showing continued strength and we are maintaining our full year outlook.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

So overall, we feel good about the quarter. If I go a little bit around the world, maybe starting in Europe, a good quarter in Europe with good numbers, strong share gains. Clearly, the business is very resilient. The consumer is more confident in Europe, still quite fragile and frugal spending, but snacking continues to outpace food. And overall, I would say, we feel pretty good about our European business.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Consumers are not exactly bullish, but and they're focused on essentials, but they keep on buying our category even despite the significant price increases that we had to do in chocolate. If I go to The U. S, a little bit more of a difficult situation there. There's a lot of consumer anxiety. They look at a quite uncertain outlook as it relates to their personal finances, job expectations, inflation.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

So they tend to focus more on essential items. The size of the basket is getting very important, absolute price points, the channel shifting going on, there's more promotions and some pack shifting too. So overall, we see a pretty soft biscuits category, probably performing a little bit better than other snacking categories. We're holding share, but overall the volume is declining. Switching to the emerging markets, we feel very good double digit growth.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

We have a sustained volume and value growth. We have very good share gains in Brazil, in India and Mexico. Consumer confidence is softer in these markets. They are worried about their personal finances, job security, inflation. So we see the same channel shifts mainly to bulk and discount in places like China.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

We also see the fact shift, but emerging markets continue to be an attractive growth engine for us. And if you look at our four major markets, we feel good about China, India, Brazil. Mexico has been softer. But overall, I would say, clearly a strength this quarter in emerging markets.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Okay. Thank you for your question, Andrew. So as far as North America goes, first of all, there is clearly a consumer sentiment that impacting consumption across the board. We have not planned for a material rebound of the category in the rest of the year. So I want to reassure you that in the guidance we have given we have reaffirmed there is no material improvement of The U.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

S. General sentiment. In terms of blasting the plan up, what we have done is, first of all, we have announced incremental pricing that is going to take effect in few weeks in North America. I won't elaborate much, but we are clearly at the point in time where we see inflation going up. Our cost base is higher, particularly because of cocoa, but not only.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And I think that will boost revenue and top line. We have done quite a bit of work in terms of being very selective. Instead of picking the items, for instance, that were most impacted by cocoa, we went pretty much across the board with more limited price increases. We had protected certain points where we see consumers going. We also had protected specific formats that consumers favor in during their buying habits.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

We have a plan that aims at boosting productivities in the second part of the year, and the team has done a very good job in terms of ensuring cost control. And I think you're going to see a rebound of the North American profitability, particularly in Q4. The team continues to pursue incremental opportunities, particularly in alternate channels. We mentioned a few times that our share gains in channels like club and dollar and value, they are clearly outstanding. And we have, again, the opportunity to get to our fair share or closer to our fair share in those alternate channels.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

So quite a bit of actions that are planned for the second half. But again, we are not putting out wishful thinking in terms of category rebounds, etcetera, I think it is a fair assumption and safe one. Thank you.

Operator

We'll go next to Peter Galbo with Bank of America.

Peter Galbo
Peter Galbo
Director - Head of US Consumer Staples Equity Research at Bank of America

Hey, good afternoon, Dirk and Luca. Thanks for the question. I wanted maybe to put a finer point on the previous question, particularly around the lack of change in guidance for the second half. Clearly, you had a strong delivery on the first half. So Dirk, maybe you can just put a bit of a finer point on the puts and takes in the second half.

Peter Galbo
Peter Galbo
Director - Head of US Consumer Staples Equity Research at Bank of America

It seems like maybe The U. S. Is a bit weaker than you thought, but then there's other pieces that are holding it up. Any other considerations that we should really think about as we contemplate that?

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Yes. So yes, we're trying to be vigilant and make sure that we can execute against our agenda. I think that we have accounted in our outlook for the tougher areas, as Luca was pointing out. So the ones that we are keeping an eye on, first one would be chocolate. What we've seen in with chocolate in Europe is a very good Easter.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

We executed well in our RGM and pricing strategy that's in the market. Then in June and July, there was quite a heat wave in Europe, and so volumes were lower than expected. In the last two weeks, the temperature have gone down, and we see the volumes come back. So we are quite vigilant on chocolate elasticity for the second half of the year. But it's difficult to read at this stage with this heat wave in Europe.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

As it relates to The U. S, we really don't see an immediate change. If anything, I think the consumer will see the full effect of the tariffs in the second half. And so we will see where the consumer confidence and the consumer spending will go. And so we have to be careful of that.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

And I would say those are the two big factors that make us keep our current outlook. They're Luca said, we've included, I think, a realistic view on what is going to happen in those two. And that seems at this stage for me the best stance that we can take.

Peter Galbo
Peter Galbo
Director - Head of US Consumer Staples Equity Research at Bank of America

Okay. Thanks for that. And Luca, maybe just as a follow-up, there's obviously been a lot of discussion around the move in cocoa and cocoa butter in particular, which I think has moved in a pretty favorable direction. So maybe you could just talk about how we should extrapolate that, how you're thinking about it as you begin to contemplate hedging for 2026? Thanks very much.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

I think when you look at the cocoa market fundamentals, they are going in the right direction. There has been clearly a pressure point in terms of demand. I think you saw the grinding numbers being down 7%, 8%. And that drove a couple of weeks ago, a low level of cocoa price below the 5,000 gbt per ton mark. Clearly, we took advantage of that.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And it is what we said to you many times, which is many adjacent categories are reformulating out of real chocolate and moving into what we call compound. The pulp count in West Africa is very promising. The weather has been cooperating. And look, notwithstanding the fact that there is still a long way to go. Today, with the 50% confidence level, we can say that the season is going to be good in terms of the crop.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And so potentially, there is a material and meaningful upside between supply and demand into the 2026 season. The level of the industry stock is still low. So many are on the watch out still. And so I believe the sentiment the overall sentiment is that sooner or later, cocoa prices will have to come down. On the cocoa butter, which is the most noble part of cocoa, and it is the one we use the most around the world.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And that is what allows you to call chocolate, chocolate, for instance, in places like Europe. It has come down dramatically, I would say, versus last year. It is usually traded as a ratio to the overall cocoa prices. Last year, it was most likely at a certain point in time even higher than 3%, and it went almost to 4%. And today, I think we can strike contract with supplier for most likely half of that price and ratio.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And so there is a material benefit coming, which obviously is offsetting the cost we have seen as of late. But in general, we feel like cocoa prices will have to come down.

Peter Galbo
Peter Galbo
Director - Head of US Consumer Staples Equity Research at Bank of America

All right. Next question.

Operator

We'll go next to Megan Clapp with Morgan Stanley.

Megan Clapp
Megan Clapp
Equity Research Analyst at Morgan Stanley

Hi, good evening. Thanks so much. Maybe another follow-up on the second half outlook. There was a comment in the prepared remarks just about some of these headwinds reducing your flexibility. And I guess if I were to look at what's implied in the second half in terms of organic sales growth, it's roughly similar to what you reported in the second quarter.

Megan Clapp
Megan Clapp
Equity Research Analyst at Morgan Stanley

And just wondered if we could talk a little bit more about the regions and how to bridge from the second quarter to the second half. It does seem like you have good momentum in emerging markets. You'll have more pricing coming through in Europe. I understand maybe elasticity is a bit higher. North America is weak.

Megan Clapp
Megan Clapp
Equity Research Analyst at Morgan Stanley

But, Luca, if I understood you correctly, maybe North America could get a little bit better. So what are kind of the offsets that I'm missing that reduce the flexibility in your minds as it relates to the second half? Thank you.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Thank you, Megan. As far as outlook goes, in the prepared remarks, we make a comment about a little bit less flexibility. What we mean by that is really that the unprecedented heat wave that impacted chocolate in Europe is clearly something we couldn't predict as well as the impact we had, particularly in The U. S. Because of the trade de destocking.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

So that's what we really mean by a little bit less flexibility. You might imagine, we try to keep always a little bit of a buffer, particularly as we give guidance because things can happen. I think what we see in the last couple of weeks in Europe is the weather being more collaborative with us, and we see chocolate consumption coming up. And you might imagine, it is a little bit hard to distinguish between elasticities and weather consumption. But the latest indication is that the volume impact on chocolate is more benign than we have seen in the last, I would say, couple of months.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Now that has implications in terms of shipments in Europe in Q3. And so we are a little bit prudent in terms of projecting Europe, particularly in Q3. North America, the pure fact is that the major market category wise is, at this point, down volume wise minus 3%. The category started going south in Q4 and even in Q3 last year. So we are lapping, but we are projecting our category volume wise to be down still 3%.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Now there is pricing. So revenue should go up from the what you have seen, particularly this quarter on the positive side. And clearly, top bottom line should go up as well from what we have seen this quarter. In emerging markets, we have implemented multiple waves of pricing. We are out with a new price, both in India and Brazil that are the main markets we have in emerging markets.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And so again, we need to stay quite prudent and see what happens to elasticities. We don't have reasons to believe that elasticity is going to be worse than what we planned for at this point in time. But again, we want to be on the cautious side. Our biscuits business continues to do well, excluding North America. Actually, year to date, revenue is up a little bit more than 7%.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And again, we project a continuation of that. So we really want to be on the prudent side, I would say. I'm not suggesting that the guidance is slam dunk You know that in The U. S, most likely there is a wave of inflation coming up.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And so we have to be we have to stay prudent and execute with excellence as I think we have done in most of the cases in the first half.

Megan Clapp
Megan Clapp
Equity Research Analyst at Morgan Stanley

Okay, great. Super thorough and helpful. Thank you. Then maybe just a follow-up Cocoa. We came into the year, said there's essentially two scenarios in terms of 26.

Megan Clapp
Megan Clapp
Equity Research Analyst at Morgan Stanley

One is Cocoa comes down and you have higher earnings upside potential. Two is stays elevated, you have to take a bit more pricing. And you mentioned you took advantage of the recent drop in COCO prices, but how are you thinking about whether or not you might have to do a little bit more pricing, some more RGM? And I guess how are you thinking about that into the back half of this year?

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

So I think, look, this is one of the unknowns of the plan. I think but I might be proven wrong. I believe that with the new crop data, we will know which direction cocoa is going to take, particularly for 2026. And I think there are possibly two scenarios. One, it is it stays elevated, but the other one is it might go down quite rapidly because if there is a surplus between supply and demand, I think there will be material coco availability that will drive pricing down.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

In the first case, I think we might need or not additional pricing based on where cocoa is. If it stays where it is, I think all the actions that we are about to take from now to the end of the year in some of the markets, I think, will put us in a good spot. I said many times that when I look at the underlying per kilo of cocoa or the chocolate business gross profit dollars, I see a number that I like as we exit the year. Remember that pricing has a carryover as well into next year. And so if cocoa stays elevated, there might be additional pricing.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

But I think all in all, we should be in a good spot at the end of the year. If cocoa comes down, the question becomes what do we do to protect demand? What do we do to face potentially some competitive actions, etcetera? But in the end, I think the P and L will try because if I apply the elasticity we have seen on the way up to the way down, there is either material price upside or there is a potential volume rebound. Also remember one critical thing, which we said many times.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

The virtuous model of this company has been in the last few years to protect gross profit dollar growth as opposed to percentages, but it has also been investing particularly in working media and in route to market. And we will continue to do so. And potentially in 2026, we'll step it up depending on the level of cocoa to the point where we really reestablish a virtuous cycle, which is volume growth, share growth, generation of GP dollars and again, good cash for the company.

Megan Clapp
Megan Clapp
Equity Research Analyst at Morgan Stanley

Great. Thank you.

Operator

We will go next to Robert Moskow with TD Cowen.

Robert Moskow
Managing Director at TD Cowen

Hi. Thanks for the question. And maybe just a couple of things to clarify, Luca. The comment that you need to invest in working media in 2026, a lot of other companies do that when they've reduced media in a given year. So it doesn't sound like that's what you're doing.

Robert Moskow
Managing Director at TD Cowen

So maybe you could explain whether that's like a catch up in 2026 or not. And then I'll ask a quick follow-up.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Yes, Rob. I'll take that. So the way I would describe it is that we will have a chocolate category whereby the price will have gone up 30% to 50% in the last two years. And what we see is consumers are staying in the category, but they're diminishing their frequency and they're diminishing the quantity bought. So we expect that after all the price increases and even if cocoa comes down, I'm not expecting that it will come down enough for us to see significant price reductions in chocolate.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

We will have to support our brands and make sure that the volume in the category remains or goes back to where it historically has been. I don't know where we will end the year, but you could expect chocolate volumes around the world to be down so far. We see it down 6%, 7%. That's the latest news on grindings for cocoa. So that's the main reason why we think we will have to reinvest.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

On top of that, as it relates to biscuits, particularly The U. S, we see a very anxious and weak consumer situation. I'm not expecting that that immediately will be better next year. So I'm expecting that we will have to increase our investment in our brands also in North America next year. Those are the two main reasons why we believe that it is appropriate to increase our media investment next year.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

And you're right, we have protected working media. This year, what we have cut is the non working part. And so I wouldn't say the baseline is terrible. But this year, unlike other years, we haven't increased working media much.

Robert Moskow
Managing Director at TD Cowen

Okay. And my follow-up is, I noticed Luca that you said category volume down about 3% in biscuits in first half, you expect it to be similar in the second half. But then you're also raising prices in The U. S. And you've mentioned that the consumer is under a lot of pressure.

Robert Moskow
Managing Director at TD Cowen

Is this one of the flex points that might go the wrong way? And how much pricing do you think you'll raise in The U. S?

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Look, I'm not going to comment specifically on the amount of pricing yet. But as I said, the price increase that we are about to take has been quite surgical. We mentioned to you a few times that between $3 and $4 per pack, it is the magic of being there and attracting consumers. And that's what really we are about to not to touch. We will protect those price points.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

We mentioned to you that there are specific pack sizes that are very relevant to consumers like the multipacks. We are keeping those price points. There are brands that are not our top brands necessarily where we are going to go with higher prices. And that over time has proven to us that elasticity is not material. And then there is a whole host of ideas as to what we have to do to boost consumption in the second half, particularly as it boils down to RGM and promotions.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

I think the team has a slate of actions that hopefully will lead to much better revenue results. So you're right in saying how do you reconcile the fact that consumers are price sensitive to a price increase, but we have done our homework and we believe there is not going to be a material volume repercussion on consumption in our case.

Robert Moskow
Managing Director at TD Cowen

Got it. Thank you.

Operator

We'll go next to Alexia Howard with Bernstein.

Alexia Howard
Research Analyst - US Foods at Sanford Bernstein

Good evening, everyone.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Hi, Alexia.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Hi.

Alexia Howard
Research Analyst - US Foods at Sanford Bernstein

Hi. Can I start with a question on uses of cash? It seems as though you are taking on a bit more debt in order to repurchase shares. I think you put a a $9,000,000,000 share repurchase approval over the next three years out at the end of last year. Should we expect that that dynamic to continue?

Alexia Howard
Research Analyst - US Foods at Sanford Bernstein

How are you thinking about the trade off between taking on debt and continuing to repurchase our shares at this point?

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Look, the number one ticket item between the balance of cash flow and share repurchase and dividend is actually the ForEx impact on our debt. Our debt composition is made up of obviously a dollarized base, but importantly of a euro of HBT of you call it. We have diversified the currency nature of our debt over time, And we believe that this is the right action to take. The second thing, which is not capturing that is we have meaningful net investment hedges that hedge the composition of the balance sheet and the variety of currencies that we have functionally around the world. So looking at the debt that is impacted by ForEx and now looking at the overall balance sheet and the gains, the material gains we are making on the net investment hedges is a little bit misleading.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

But to your point about share, I stick to what I said in the Q1 call. We have been buying back quite a bit of shares at a very compelling price, which was below $60 per share on average. We are going to be very pragmatic. Should the stop for any reasons and quite frankly, I have to say, when I fast forward and I see copper coming down, when I see Mondelez in a context where many companies are challenged, printing a number on top line, which is quite good. As I look at the plants around the world, I believe we are setting ourselves up for a decent 2026.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

I don't believe necessarily the stock price is going to go down much, I hope, from here. But in case it does, we are going to be pragmatic and buy back more stock. And I think in hindsight, as cocoa normalizes and we look at our normalized earnings, this will be one of the best deployment of capital decisions we have made.

Alexia Howard
Research Analyst - US Foods at Sanford Bernstein

Great. Thank you. And as a follow-up, the weakness in North American volumes, I know you've attributed it to, weakness value seeking behavior on the part of consumers. How are you thinking about the GLP one impact on these indulgent snacking categories? Particularly, as we think about pill versions coming out next year, is there a danger that North America sees continued pressure?

Alexia Howard
Research Analyst - US Foods at Sanford Bernstein

Obviously, your other regions are doing fine, which is great. But I'm just thinking about how you prepare for that eventuality next year. Thank you and I'll pass it on.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Yes. Well, I mean, our perspective, there is currently no real impact on our volumes coming from GLP-one. We did an in-depth analysis in North America and most of the negative volume that we're seeing and the changing in consumer buying is all driven economically, the anxiety about the future, the frustration with the inflation and so on. If we look at the numbers at this stage, the penetration of the drug in the adult population is about 4%. The reduction in calorie intake at this stage is about 11% and consumers are staying about nine months on the drug.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

The penetration is not going up at this stage. And so if you think about it, 4% of the population reducing their calorie intake by 11%, that is a 0.4% effect on the total population of the total calorie intake, sorry. And so that is an almost invisible effect for us. Even if we extrapolate that for 2026, we do not see a major increase in the penetration of GLP-1s happening. And so I think even in 2016, to be honest, when we even extrapolate it for ten years, we do not think that the effect will be significant.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

So we don't think that the current weakness that we see in the snacking category is driven by GLP-1s nor will it be in twenty six percent.

Alexia Howard
Research Analyst - US Foods at Sanford Bernstein

Helpful. Thank you so much. I'll pass it on.

Operator

We will now move to our final question from Max Gumport with BNP Paribas.

Max Gumport
Director - Equity Research at BNP Paribas

Hey, thanks for the question. Just sticking on North America, I wanted to get a better sense for the retailer destocking that you saw. I'm hoping to get more color on what drove it and how you think it plays out or recoveries from here. Thank you.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Yes. I mean, it's sometimes difficult for us to put ourselves in the place of the retailers, but we believe that this is driven by a number of things. But in the first place, probably the retailers wanting to manage their cash flow. If you think about it, there's an overall slowdown in consumption. Tariffs were coming.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

They probably wanted to import more from the countries that were going to be affected, so they increased the imports and increased their inventories in certain items and wanted to offset that by reducing other items. The second reason I think is there's an overall slowdown in food consumption and also in snacking. So there's a need for them to have less inventory at this stage. For me, those are the two main reasons. As we said, we still have significant opportunity in other channels.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

So one of our strategies is to shift more of our pressure into channels like the value channels or e commerce or the discounters. And that is giving us an opportunity to offset some of that destocking that we've seen in the retailers. But overall, I think those were the factors that drove it. We were a bit surprised to still see some of that in Q2, but I think we now have that behind us and Q3 should be clean as it relates to retailer inventory.

Max Gumport
Director - Equity Research at BNP Paribas

Great. Thanks very much. I'll leave it there.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Okay. Thank you.

Operator

That will conclude the question and answer session. I will now turn the program back over to Dirk Van de Put for any additional or closing remarks.

Dirk Van de Put
Dirk Van de Put
Chairman & CEO at Mondelez International

Well, I want to thank everybody for their interest, for their attendance to the call. And again, always follow-up on more questions with our IR group. And I'll see you for the call a quarter from now. Thank you.

Luca Zaramella
Luca Zaramella
Executive VP & CFO at Mondelez International

Thank you, everyone.

Operator

Thank you. This does conclude today's call. We thank you for your participation. You may disconnect at any time.

Executives
    • Dirk Van de Put
      Dirk Van de Put
      Chairman & CEO
    • Luca Zaramella
      Luca Zaramella
      Executive VP & CFO
Analysts