Pinterest (NYSE:PINS) (NYSE: PINS) operates a visual discovery and social media platform designed to help users find ideas and inspiration across a wide range of interests, from home décor and cooking to fashion and travel. The company’s core offering consists of “Pins,” which are image-based bookmarks that users can save and organize onto thematic boards. Pinterest focuses on delivering a personalized browsing experience by leveraging machine learning and visual search technologies to surface relevant content based on each user’s preferences and activity.
In addition to its consumer platform, Pinterest provides advertising and e-commerce services for businesses and creators. Its self-serve ad platform enables brands to promote Pins to targeted audiences, tapping into sophisticated interest-based and demographic filters. Pinterest also offers tools such as Shopping Ads and Product Pins, which integrate product metadata to facilitate direct discovery and purchase, helping merchants drive traffic and conversions through visually engaging content.
Founded in December 2009 by Ben Silbermann, Paul Sciarra and Evan Sharp, Pinterest launched to the public in March 2010 and has since expanded its footprint to serve users and businesses worldwide. Headquartered in San Francisco, the company maintains offices in North America, Europe and Asia to support product development, engineering and international operations. Pinterest completed its initial public offering in April 2019, marking a major milestone in its growth trajectory.
Today, Pinterest is led by Chief Executive Officer Bill Ready, who joined the company in June 2022, and guided by a seasoned leadership team overseeing product, engineering and global partnerships. Co-founder Ben Silbermann continues to serve as Executive Chairman, providing strategic vision as Pinterest evolves its platform and ad offerings. The company remains committed to inspiring creativity and enabling discovery through visual search and community-driven content.
