Polaris (NYSE:PII), headquartered in Medina, Minnesota, is a leading manufacturer of powersports vehicles and related parts, accessories and services. The company’s portfolio spans all-terrain vehicles (ATVs), side-by-side utility task vehicles (UTVs), snowmobiles, on-road motorcycles, and electric vehicles. Polaris markets its products under brands such as Polaris RANGER, Polaris RZR, SPORTSMAN, SKI-DOO, INDY, INDIAN MOTORCYCLE, SLINGSHOT and GEM, serving recreational, commercial and military customers worldwide.
Founded in 1954 by Edgar Hetteen, Polaris developed the first successful snowmobile and quickly expanded into off-road vehicles and motorcycles. Over the decades, the company has grown through innovation and strategic acquisitions, including the purchase of Indian Motorcycle in 2011 and GEM electric vehicle assets in 2018. This blend of heritage brands and cutting-edge technology has enabled Polaris to maintain a prominent position in the global powersports market.
Polaris sells its products through a network of independent dealers and distributors across North America, Europe, Latin America, Asia Pacific and Australia. In addition to vehicle sales, the company provides aftermarket parts, custom accessories, apparel and digital services, enhancing the ownership experience and fostering customer loyalty. Research and development centers in the U.S., Europe and Asia focus on advancing vehicle performance, safety, connectivity and zero-emissions technology.
Under the leadership of CEO Michael Speetzen and a seasoned executive team, Polaris emphasizes operational excellence, sustainable growth and corporate responsibility. The company invests in workplace safety programs, community engagement initiatives and environmental stewardship efforts, reinforcing its commitment to delivering high-quality products while minimizing its ecological footprint.
