FAT Brands (NASDAQ:FAT) is a global franchising company specializing in the ownership, support and growth of quick-service, fast-casual and casual-dining restaurant concepts. Since its founding in 2017, the company has executed an acquisition-driven strategy to assemble a diverse portfolio of over 30 brands, each operating under franchise or company-owned models. Headquartered in Beverly Hills, California, FAT Brands provides centralized corporate services, marketing support and operational expertise to help its restaurant partners expand both domestically and internationally.
The company’s core business activities include brand development, franchise sales, site selection assistance, supply-chain management and ongoing operational training. By leveraging shared resources and economies of scale, FAT Brands helps its franchisees streamline procurement, improve margins and maintain consistent quality across its network. Its franchise support infrastructure encompasses menu innovation, digital ordering platforms and loyalty program management to enhance guest engagement and adapt to changing consumer preferences.
FAT Brands’ restaurant portfolio features a variety of well-known concepts across multiple service segments. Casual-dining brands such as Johnny Rockets and Round Table Pizza cater to families and social diners, while fast-casual names like Fazoli’s, Fatburger and Buffalo’s Café offer counter-service experiences. The company has also expanded into niche and regional formats, including Twin Peaks, Yalla Mediterranean and Native Grill & Wings. Through both corporate-owned locations and franchised outlets, FAT Brands currently serves customers across North America, the Middle East, Europe and select markets in Asia.
Under the leadership of Chairman and CEO Andy Wiederhorn, a veteran restaurateur with experience in restaurant turnarounds and franchising, FAT Brands has focused on disciplined acquisitions and menu innovation as key growth drivers. The company’s senior management team includes seasoned professionals in finance, marketing and franchising who work collaboratively to identify new brand opportunities and support existing franchise networks. As FAT Brands continues to expand its footprint, it remains committed to strengthening its portfolio through operational excellence and strategic partnerships.
