Roku Q2 2025 Earnings Report

Roku EPS Results

• Actual EPS: $0.07
• Consensus EPS: -$0.16
• Beat/Miss: Beat by +$0.23
• One Year Ago EPS: -$0.18

Roku Revenue Results

• Actual Revenue: $1.11 billion
• Expected Revenue: $1.07 billion
• Beat/Miss: Beat by +$40.53 million
• YoY Revenue Growth: +14.70%

Roku Announcement Details

• Quarter: Q2 2025
• Date: 7/31/2025
• Time: After Market Closes
• Conference Call Date: Thursday, July 31, 2025
• Conference Call Time: 5:00PM ET

Roku (NASDAQ:ROKU), together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

Roku Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Roku delivered 18% year-over-year platform revenue growth in Q2, outperforming US OTT and digital ad markets and raising its full-year guidance.
• Positive Sentiment: The company expects to be operating income positive in Q4 2025 with full-year 2026 profitability, driven by a 180 basis-point EBITDA margin improvement.
• Positive Sentiment: Its Roku Ads Manager self-service platform is onboarding small and midsize businesses, opening a new high-growth performance advertising market.
• Positive Sentiment: The Friendly acquisition contributed 1.8 points of growth in Q2 and is being integrated into the home screen and live search to boost subscriptions.
• Positive Sentiment: The Roku Channel saw around 80% year-over-year streaming-hours growth, ranking it as the #2 app on Roku by engagement.

Presentation

[Operator]

Welcome to the Brokus Second Quarter twenty twenty five Earnings Conference Call. At this time, all participants are in a listen only mode. To ask a question during the Q and A session, you'll need to press 11 on your telephone. You will then hear an automated message advising your hand is raised.

[Operator]

To withdraw your question, please press 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to Conrad Grodd, Vice President of Investor Relations. Please go ahead.

[Conrad Grodd, VP - IR at Roku]

Thank you, operator. Good afternoon. Welcome to Roku's second quarter twenty twenty five earnings call. Joining us on today's call are Anthony Wood, Roku's founder and CEO Dan Jeddah, our CFO and COO Charlie Collier, president, Roku Media and Mustafa Ozgen, president, devices. On this call, we'll make forward looking statements, which are subject to risks and uncertainties.

[Conrad Grodd, VP - IR at Roku]

Please refer to our shareholder letter and periodic SEC filings for risk factors that could cause our actual results to differ materially from these forward looking statements. We'll also present GAAP and non GAAP financial measures. Reconciliations of non GAAP measures to the most comparable GAAP financial measures are provided in our shareholder letter. Unless otherwise stated, all comparisons will be against our results for the comparable 2024 period. With that, operator, our first question please.

[Operator]

Thank you. Our first question comes from Shyam Patil with Susquehanna. Your line is open.

[Shyam Patil, Analyst at SIG]

Hey guys, great quarter. I had a couple of questions. First, can you guys talk about what drove the outperformance in 2Q and also the full year raise? And then second question, based on your outlook, it looks like you're going to become operating income positive in the fourth quarter. Just how should we think about the trajectory in 2026? Thank you, guys.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, Sean. This is Anthony. Thanks for the question. I'll take the first one and then Dan can take the second question.

[Anthony Wood, Founder, Chairman & CEO at Roku]

So yeah, it was a great quarter. We're very happy, excited with the quarter. But I'd just say what I'm most focused on is what the results are telling us, which is that our strategy to grow our platform revenue is working. We set our platform revenue growth strategy in place eighteen months ago, and we've been focused on execution and demonstrating progress along the way. And this quarter, we're really starting to see the results of that strategy.

[Anthony Wood, Founder, Chairman & CEO at Roku]

And we believe our strategy is going to keep working and will sustain double digit platform revenue growth while improving profitability. You know, just a few points about the quarter. In Q2, we grew platform revenue 18% year over year. Video advertising on our platform grew faster than OTT and digital ad markets in The US. And this reflects our ongoing work to expand and diversify ad demand and strengthen performance through deeper integrations with third party partners.

[Anthony Wood, Founder, Chairman & CEO at Roku]

And of course, the launch of new and exciting products such as the Roku Ads Manager, which all taken together are driving incremental demand. We're also growing Roku built subscriptions with premium subscriptions continuing to perform well. We continue to launch new features that we can monetize that are also adding value for our viewers. And we closed, of course, the Friendly acquisition that we previously announced and have begun integrating Friendly into live search and other key areas of our platform. So yeah, again, was a great quarter.

[Anthony Wood, Founder, Chairman & CEO at Roku]

I think it really shows our strategy starting to work. Also, of course, execution by the team. And Dan, was there anything you'd like to add and take that second question?

[Dan Jedda, CFO at Roku]

Yeah. Thanks, Anthony, and thanks for the question, Shyam. I'll just echo Anthony's comments. Great Q2, very happy with it, very excited for the rest of the year as well. And as Anthony mentioned, execution of our monetization initiatives gives us confidence to sustain double digit platform revenue growth, while also improving profitability in 2026 and beyond, Shom.

[Dan Jedda, CFO at Roku]

So, we feel good about the rest of this year. We feel good about 2026. Specifically, we've done a great job of investing in our key monetization initiatives while expanding our EBITDA margins. So, you can see from our full year guide, our EBITDA margin outlook reflects a full 180 basis point improvement year over year over 2024. We expect to see further margin improvement in 2026.

[Dan Jedda, CFO at Roku]

And while we continue to carefully balance our investment in our platform growth with our margin expansion, we're also focused on operational efficiency. And we expect 2026 OpEx growth rate and Platform margins to stay relatively in line with '25. And as you point out, our guide does imply we are on track to be operating income positive in Q4 of this year and for full year 2026. I'll just note that the Q4 op profit would be earlier than what we said even last quarter. So, we feel really good about our Q2 results. We feel good about H2 and going into 2026.

[Shyam Patil, Analyst at SIG]

Great. Thank you, guys.

[Operator]

Thank you. Our next question comes from Michael Morris with Guggenheim Securities. Your line is open.

[Michael Morris, Senior Managing Director at Guggenheim Partners]

Thank you. Good afternoon. Wanted to ask you a couple about advertising. You highlighted the progress that you're making both with your third party partnerships and then also now with Roku Ads Manager. So my question on that is, can you talk about what that progress looks like, whether there's cannibalization of other parts of the business and maybe how those two drivers are complementary to one another?

[Michael Morris, Senior Managing Director at Guggenheim Partners]

And then my second question is just more broadly on the macro economy and what you are seeing. How are trends now in terms of demand and market health compared to where we were about three months ago? Thank you.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Sure, that sounds great. This is Anthony. I'll take that. So, in terms of Ad Manager versus third party partnerships, both are doing well for us. Ad Manager obviously is newer, smaller business, but growing faster.

[Anthony Wood, Founder, Chairman & CEO at Roku]

I would say that I think the main thing about the Roku Ads Manager is that opening up a new market for us. The advertisers, performance based advertisers, traditionally often smaller and mid sized businesses that traditionally advertise on social media, like it brings video on Roku as a way for those customers, as a way for those customers to advertise. And so it's a big market that we have a lot of hopes for over time. We think it's going to grow over time to become a big market. Demand side platforms, third party partnerships, it's a big part of our strategy and that's working well to really lean into those partnerships.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Mean that's going great, but those are big advertisers, but those tend to be the more traditional video advertisers. I don't know, Charlie, if you want to add anything, and maybe you can also take the macro economy question.

[Charlie Collier, President of Roku Media at Roku]

Sure. Thanks, Anthony. Hey, Michael. I look at it this way. If you think about the strategy we've been talking about for really the last eighteen months, where we've talked a lot about diversifying demand and both third party partnership expansion and Roku Ads Manager fall beautifully under that heading.

[Charlie Collier, President of Roku Media at Roku]

Anthony's right. It's a bit of a highfalutin way to say it. But for the Ads Manager program, a lot of people say it democratizes television. It really does bring in hundreds of net new advertisers to TV that we wouldn't have seen, and it's through self-service. And as Anthony noted, a lot of performance based small and medium sized businesses.

[Charlie Collier, President of Roku Media at Roku]

The third party partnerships, that really has been I think it's reflective in our results. It's really been working and as Anthony said, the demand side platforms, the supply side platforms, the measurement partners, we have some really unique assets and it all starts with authentication. Everything else follows from that. We pass high fidelity signals in really privacy safe ways, and we drive results for marketers. And that inevitably is what both of those do for very different audiences.

[Charlie Collier, President of Roku Media at Roku]

So to answer your first question directly, it's completely complementary. And I think there's a lot of expansion in both of those areas. On the macro economy, we just finished the upfront, and it was very positive. And obviously, as a forward looking indicator, we've grown well. The team executed brilliantly.

[Charlie Collier, President of Roku Media at Roku]

And really, that's been an interesting business to follow the upfront, specifically business to follow over the last few years, because it reflects the trends in the market. A, you have a lot of people who don't have the visibility they did a few years ago. So the upfront has really turned into a full year long marketplace. And it's also a marketplace where people are looking more than ever to television for performance. And I think both of those trends hold us in a really good position.

[Charlie Collier, President of Roku Media at Roku]

And I suppose I should mention sports did very well. I think the macro economy is supporting some of the live events that you've heard about from others. Even that's good for us. We have unique assets in our destinations like the sports zone that in a fragmented macro media economy, our users are turning to our destinations to actually help them enjoy even the biggest sporting events more and find them more easily.

[Michael Morris, Senior Managing Director at Guggenheim Partners]

Thank you. I appreciate that.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Thank you.

[Operator]

Thank you. Our next question comes from Steven Cahall with Wells Fargo. Your line is open.

[Steven Cahall, MD and Senior Analyst - Media, Advertising & Cable at Wells Fargo Securities]

Thank you. Dan, I was just trying to unpack the platform growth a little bit between some things you had last year plus what you called out for Friendly. I think growth was about 20% in Q2 if I back out six zero six in political and Friendly. Just wondering if that's the right number. And I think it's implied around 18% in Q3.

[Steven Cahall, MD and Senior Analyst - Media, Advertising & Cable at Wells Fargo Securities]

All those are pretty good. Just wondering if that's just kind of conservatism in terms of the way you're thinking about some of the same store comp with maybe a two percentage point slowdown from quarter to quarter. And then secondly, just on the platform gross margin guide at 51%, anything you can unpack in there for us? Is this just mix, especially as M and E, I think, is a smaller component of revenue given the strong growth in video? Or anything else going on the programmatic side that drives the platform margin outlook? Thank you.

[Dan Jedda, CFO at Roku]

Yeah. I'll take that question. Thanks, Steven, for the question. With respect to the outlook excluding Friendly and Political, maybe let me just give you some growth rates on that. Again, it's not really a sequential decline from what we're seeing right now.

[Dan Jedda, CFO at Roku]

We're basically at around 17% for Q2, and we expect that 17% if you back both those out in Q3, and the full year would imply Q4 at a similar level. And then if you back out six zero six, which as you know we had last year, it actually adds a full point of that in Q2 and Q3, smaller in Q4. We didn't have a big six zero six adjustment in Q4 of last year. So, we're seeing a very steady and very positive growth rate when you back out political. And then if you exclude Friendly in H2 of this year.

[Dan Jedda, CFO at Roku]

On the margin question, if you look at our gross margin or our platform margins of 51% and we guided to a similar margin for Q3 and a full year of around 52%. We are expecting that margin stay in that 51% to 52% range. What we're seeing is any sort of mix impact where we have some of our higher margin activities like M and E growing slower than other margin activities, we're able to offset a lot of that with efficiency and improvement. I think it's a positive that we're able to do that. If M and E were to pick up, we would see margin upside.

[Dan Jedda, CFO at Roku]

We're not planning or counting on M and E growth to any significant level in our guide or our forecast. That would be upside if M and E does rebound in any way. There's possibilities of that with some new services launching, but we're not planning for significant growth in that area. So, the platform margins that we see are we believe are going to be in the 51% to 52% range.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Thanks, Steve. Operator, next question please.

[Operator]

Our next question comes from Peter Sapino with Wolfe Research. Your line is open.

[Analyst]

Hey, this is Ron on for Peter. I just had two quick questions. So, first, following up on the gross margin, I think it implies though that the fourth quarter, we should see a higher gross margin than the 52% for the full year. So I was just wondering if there was anything you could comment on the leverage there. And then, on the share repurchase authorization of the $400,000,000 is there a way we should be thinking about the timing and what it could mean about future opportunities to grow shareholder return? Thanks.

[Dan Jedda, CFO at Roku]

Yeah, I'll take that one as well. Yes, you're right, it does imply a sequential improvement in Q4 gross margins. And we see that just because of volumes increase. There are some fixed components in the gross margin line item. So, that really just is leverage on pure volume.

[Dan Jedda, CFO at Roku]

It's not anything more than that. The more volumes we get, we're able to have leverage over our fixed cost that sits in cost of goods sold. Not everything in cost of goods sold is 100% variable. So, as we grow volumes, we could potentially see margin upside and we'll certainly see that or we believe we'll see that in Q4. We see that in every Q4.

[Dan Jedda, CFO at Roku]

On your question on share repurchase, I'm not sure I'm understanding when you say the timing of it. We announced a $400,000,000 share repurchase program. We have been doing net share settlement since the 2024. We plan to continue that. The share repurchase will come on top of that.

[Dan Jedda, CFO at Roku]

We do expect that to offset dilution. We're offsetting over 40% of our dilution right now just on net share settlement. Share repurchase will be on top of that as we execute the share repurchase program. In terms of capital allocation, if that's your question, we've got this question a lot and we've talked about acquisitions like Friendly. We've done some strategic investments.

[Dan Jedda, CFO at Roku]

We've done share repurchase. And of course, we're investing in all our platform initiatives. So, we feel really good about our capital allocation strategy over the last two years. As we go forward, I'll update you more on the execution of the share repurchase program.

[Analyst]

Thank you.

[Operator]

Thank you. Our next question comes from Laura Martin with Needham. Your line is open.

[Laura Martin, Senior Analyst at Needham & Company]

Hi there. Can you guys hear me okay?

[Anthony Wood, Founder, Chairman & CEO at Roku]

Yep.

[Dan Jedda, CFO at Roku]

Yep.

[Laura Martin, Senior Analyst at Needham & Company]

Fantastic. So Anthony, hard one for you. So the two assets that I think have pricing power are proprietary data and proprietary content. You have both. The question is that becomes more valuable over time with the rise of LLM.

[Laura Martin, Senior Analyst at Needham & Company]

So the question generally is, at what point do you think Roku can do more good as part of something larger than going standalone? That's my question for you. Carly, our question for you. So we have a project field that allows them access to the Roku channel and Amazon, which has exclusive rights to act for years to access the entire platform? A, maybe I have that wrong, but that's wrong, please correct.

[Laura Martin, Senior Analyst at Needham & Company]

But why would you sign exclusive deals with anyone rather than open it out to bid? And two, why the difference in deal structure between those two large CSPs? I'm curious about that. Thanks, guys.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, Laura. It's Anthony. Excellent questions. So I'll take the first question and I'll start on the Trade Desk question and turn that over to Charlie. So yeah, I mean our first party data is a super powerful asset that we have and it's a key driver of our business.

[Anthony Wood, Founder, Chairman & CEO at Roku]

We use it to increase monetization in many different ways, everything from recommendations to clean rooms to just a variety of ways we use that. It's the driver of our ad business. Some important components in interacting with and working with advertisers that are often in clean rooms through DSPs. So in terms of something being something larger, have a great business. We're very focused on growing our business, and that's our focus right now.

[Anthony Wood, Founder, Chairman & CEO at Roku]

In terms of Trade Desk Amazon deal, so I'll just say just to remind everyone that doesn't know this, our strategy to grow our platform revenue has three parts. One part is to deeper integration with third party DSPs, which I'll talk more about in a second. Another is to lean into our home screen, take better advantage of that. It's an asset that we can use a lot more to help our viewers find things to watch as well as help drive monetization for us better, more effectively. And then third is there's you know we have a large subscription business, but we're just leaning into that a lot more.

[Anthony Wood, Founder, Chairman & CEO at Roku]

So there's lot of things we can do both with third party and first party subscriptions. So we're focused on that. In terms of our working with DSPs and the Amazon deals we announced, our strategy with DSPs is to work with all of them and to have deep integration with all of them to deepen our integration. Each DSP is unique in its own ways. They have different technology stacks.

[Anthony Wood, Founder, Chairman & CEO at Roku]

They have different approaches to coming to market. Every deal we do with the DSP is customized for that particular DSP partner and is focused on helping marketers achieve their objectives in the context of each specific platform. And so we're really customizing the deals to work best for each DSP. And we're not going to share specifics on the deal, but we haven't done any deals that or wouldn't do any deals that would tie our hands in doing deals with other DSPs. Know, and DSPs want different things.

[Anthony Wood, Founder, Chairman & CEO at Roku]

So, for example, in the Trade Desk case, which we have a great partnership with Trade Desk, they're a very strong partner. We do a lot of mutual business together, really good for each other's business. When we did that deeper integration, the main thing they were focused on was UID two, which we supported for them. Amazon is focused on integrating their DSP onto our platform and being a good DSP for the marketers that want to buy through Amazon. So that's you know we have marketers that come to Roku to buy ads and sometimes they want to use Trade Desk, sometimes they want to use Amazon, sometimes they want to use Yahoo, sometimes they want to use Google.

[Anthony Wood, Founder, Chairman & CEO at Roku]

So you know we support all the DSPs and we support them all fully and we're always looking for ways to deepen the integration and be a more effective partner with all of them. So but with that setup, I'll just see if Charlie, if you have anything

[Charlie Collier, President of Roku Media at Roku]

It's to nice to have a boss who knows it cold. I think that's right. Really, taking from the marketer perspective, each constituent and this is true on the DSP side, but starting with the marketer who we're driving to outcomes and our agency partners, they really are measuring outcomes differently than ever before. So our data and our over 90,000,000 logged on relationships really do make a huge difference. And then each constituent and partner has a different use case that they're building for and they're solving for.

[Charlie Collier, President of Roku Media at Roku]

So Anthony is right. We haven't done deals that will preclude us from doing other deals. They are unique in some of the ways you mentioned, but we also do deals. You mentioned Trade Desk, the Amazon DSP, we've done Yahoo! And I think this quarter we announced a deeper integration with AppLovin and Whirl.

[Charlie Collier, President of Roku Media at Roku]

You're gonna see us everywhere. And I really like our position a lot. I think you're seeing it in the results and the increased guidance that our strategy is either be open and interoperable, and in fact, down our own DSP so we could do it, has proven to be effective and has a lot of upside.

[Laura Martin, Senior Analyst at Needham & Company]

Thank you very much. Very helpful.

[Operator]

Thank you. Our next question comes from Rob Kulbreath with Evercore ISI. Your line is open.

[Robert Coolbrith, VP - Internet Equity Research at Evercore ISI]

Great. Thank you very much taking the question. I wanted to ask on Roku Ad Manager and the SMB and performance opportunity in CTV. Just a broad question on market structure, just to compare it to opportunities ranging from search and social to online display. You think performance markers in CTV are likely to gravitate towards platform direct opportunities, if you will, versus working by DSPs? Secondly, do you think the market's going have sort of winner take most or take characteristics or be governed by multi homing costs where the earliest or the largest players in the market are likely to earn outsized monetization? And then just second quick one on TRC, I just wondered if you could share streaming hours growth with respect to that.

[Robert Coolbrith, VP - Internet Equity Research at Evercore ISI]

Don't think we caught that in the letter. Thank you very much.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, Rob. Charlie will take that question.

[Charlie Collier, President of Roku Media at Roku]

Thanks, Rob. It's a good question. When we look at the small and medium sized business opportunity and all of our ads manager and self-service opportunities, I really get excited because it's so focused on performance. So your question about where the winners will be, without question, the winners will be the ones who can prove that a dollar in actually produces the desired result. And so if you look at what we're able to do just in its very early days on things like shopability and all of our action ads, we're seeing really positive signs again early on that we can be a leader in teaching the world how to shop on television.

[Charlie Collier, President of Roku Media at Roku]

Think that and some of the opportunities for these clients who are so sophisticated to actually activate through self-service is complimentary, as I said in an earlier answer, and allows us a ton of headroom. We also see you compared it to direct platform tools to the DSP. Again, I think it's really a different set of advertisers. We are going deeper with all of the traditional television players. I can tell you again in the upfront, a lot of it will be executed programmatically.

[Charlie Collier, President of Roku Media at Roku]

But we're seeing the business grow with our traditional partners. And then the SMB opportunities are net hundreds, possibly someday thousands of advertisers that can take advantage on self-service basis. On PRC growth, Dan, do you

[Dan Jedda, CFO at Roku]

take I that do want to just follow-up on Charlie's answer as well. Like, We do view this as a new market. Anthony said that earlier, we're very excited about it. These are a lot of advertisers who wouldn't go through a DSP. Remember, this is a self-service portal and it's basically you're up and running in a matter of clicks with an exceptional video ad.

[Dan Jedda, CFO at Roku]

A lot of SMB advertisers want to do this. We're seeing this. We're seeing the demand grow. We're seeing the revenue grow. We're seeing the number of advertisers who are coming in the self-service platform grow.

[Dan Jedda, CFO at Roku]

And this could be a few big players. That could be many. We're going to integrate and we are integrated with all of them. So, our product is exceptional and will continue to be exceptional, but we also integrate with other players in this space. Because when you have over half of broadband households, you're gonna wanna integrate with Roku to take advantage of us as a platform and of TRC in that respect.

[Dan Jedda, CFO at Roku]

So, it's a really exciting new market for us to play in this space, and we're really excited about it. With respect to your question on TRC, The Roku Channel continued its strong performance in Q2. The app was the number two app on our platform via engagement, and the number three app globally by reach. We talk a lot about Nielsen Gauge and the ranking it has on that. Its growth in hours was around 80% for Q2.

[Dan Jedda, CFO at Roku]

I do expect that growth rate to probably come down from that level in future quarters, just because we're comping the content row at the top of the home screen, and that drove a lot of ingress into the Roku channel. We have a lot of other ways to ingress into the Roku Channel. So, I say we expect it to come down, it's still going to grow well, well into the double digits going forward. So, there's been no slowdown in terms of engagement with TRC. And while it might come down from that 80% level, it's still going to grow and grow a lot over the next several quarters.

[Robert Coolbrith, VP - Internet Equity Research at Evercore ISI]

Got it. Thank you very much.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Thank

[Operator]

you. Our next question comes from Matt Condon with Citizens. Your line is open.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

Thank you so much for taking my questions. My first one is just on Friendly TV. I just wanted to ask about maybe what are the early learnings so far as far as the cross sell opportunity into your base of streaming households? Then my second is just on Walmart transitioning on SmartCast here before the holiday season. Just what tools do you guys have at your disposal maybe to mitigate some of those headwinds from a net add perspective for streaming households? Thank you so much.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, Matt. This is Anthony. Dan will take your question on Friendly, and then I'll take your question on Walmart.

[Dan Jedda, CFO at Roku]

Yeah. Thanks for the question, Matt. On Friendly, we mentioned in the letter that Friendly added 1.8 points of growth in Q2, and we've been working closely with the Friendly team. We're very pleased with the progress so far. One big focus, one immediate focus was integrating Friendly more deeply within our platform.

[Dan Jedda, CFO at Roku]

That is an ongoing initiative. Just a couple examples. We added Friendly to the apps that are installed on our home screen when a user activates new devices. So, obviously app installs immediately increase as a result of that integration. We indexed Friendly into our live TV search results, thereby making Friendly more exposed on our platform.

[Dan Jedda, CFO at Roku]

These are just a couple of immediate things that we did and how we can leverage our platform to drive more subscriptions. And we have a lot of more growth initiatives on the roadmap. I've just given you two very simple examples. We have a lot more on the roadmap. We're very pleased with what we're seeing with Friendly so far.

[Dan Jedda, CFO at Roku]

And I'll let Anthony answer the second part of your question.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Yeah, so just on Walmart, I'll just maybe expand a little bit on your question. Just talk about a little bit generally about how we think about Walmart acquiring Visio SmartCast and what we expect there. First, I think they announced the acquisition eighteen months ago, so it's been a while and it's playing out as we expected. And I would say that we're just like we said on prior calls, we're still very confident we can continue to grow our broadband household penetration globally. And even if we simply just for example, even if which we expect it to grow, but even if we just simply maintain our US penetration in The US, which is more than half broadband households.

[Anthony Wood, Founder, Chairman & CEO at Roku]

We can continue to grow platform revenue double digits for years to come because we have so much room to grow our monetization in The US and internationally. Another point I would just make is we've invested billions to build a market leading operating system. We spent the last fifteen plus years building the most popular and best selling smart TV experience and by a wide margin. If you look at our engagement, for example, it's three times more than the next closest smart TV brand. So it's very popular.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Roku is a powerful brand. Consumers love it. It's a great experience. And this experience and what we built over the last fifteen years causes consumers to walk into Retail Atlas every day asking for a Roku device. And that's going to continue to drive demand for Roku devices.

[Anthony Wood, Founder, Chairman & CEO at Roku]

So it's a great asset to have the best smart TV. But on top of that, we invest hundreds of millions of dollars a year in distribution. And we're going to continue to spend at that current level in the most strategic and effective ways. And this includes, for example, adjusting the mix if we need to across our retail partners of how we spend those dollars. So again, we're very confident we can continue to grow our streaming households for years to come.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

Very helpful. Thank you.

[Operator]

Thank you. Our next question comes from David Joyce with Seaport Research Partners. Your line is open.

[David Joyce, Senior Equity Analyst - Media Sector at Seaport Research Partners]

Thank you. Various ad industry participants, supply siders are concerned about the volume of connected TV advertising. But how are you managing the volume of ads out there to keep the inventory scarce and maintain the price in this kind of environment?

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, David. Charlie will take that.

[Charlie Collier, President of Roku Media at Roku]

Thanks, David. I appreciate the question. Roku really is in a unique position, David, because of our scale, because of our market leading engagement growth, and really because of our unique performing ad placements, which gets right at keeping up the value of the inventory. All of those assets allow us to price our inventory and our ad packages really at any point on the demand curve regardless in many ways of where CPMs travel in the marketplace. We are one of the rare scale players that can handle a fluctuating price market.

[Charlie Collier, President of Roku Media at Roku]

So our strategy, as I say a lot, is to diversify demand and meet advertisers where they wish to transact or purchase media. Due to our scale and our supply, which is your point, the unique ad products, we can price really efficiently. From premium sponsorships, by the way, that doesn't always mean, low price. So you have premium sponsorships and sports inventory, our unique ad units and Roku City on the high end. And then we have broader streaming video packages that can clear at lower CPMs.

[Charlie Collier, President of Roku Media at Roku]

And often, of course, come with fewer signals attached. So look, we just completed our upfront. We did not see pricing deflation and we feel very good that we're positioned almost regardless of where the prices fluctuate in the market.

[David Joyce, Senior Equity Analyst - Media Sector at Seaport Research Partners]

All right. Thank you.

[Operator]

Thank you. Our next question comes from Rich Greenfield with LightShed Partners. Your line is open.

[Rich Greenfield, General Partner at LightShed Ventures]

Hi, it's Rich Greenfield. Anthony and Dan, you've talked a lot about diversifying revenues towards subscription. Curious how you think about two things. One, the bundling opportunities of other services, other streaming services with Friendly now that you own it. And then two, as you think about using the home screen, you've talked a lot about how you drive people to things like the Roku Channel and into places where you drive advertising revenue, but also starting to think about how do you drive subscriptions using that surface, like surfacing content that a subscriber might be interested in based on what they've watched before, but they don't have a subscription too, so you can drive subscription revenue and sort of broaden out the subscription revenue of Roku over time? Thank you.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, Rich, nice to hear from you. Yeah, so we're doing all of that. I think when I think about driving growth in our subscription business, a lot of it actually a lot of it are the tactics you're talking about, which are using recommendations to recommend content that would cause a viewer to sign up for a subscription. So for example, in our content recommendations row, which we added not too long ago to the top of the home screen, It does include subscription recommendations and some of those subscription recommendations are recommendations for shows that you don't have you haven't purchased yet, haven't purchased a subscription for. So just but you're eligible for a free trial. So that But there's lots of different locations across our UI where we can recommend content, including subscription content. And then bundling is a big factor in the industry and one of the things we're focused on is improving our capabilities to do bundling and then putting together bundles, creating bundles.

[Anthony Wood, Founder, Chairman & CEO at Roku]

The bundles include technical capabilities, product capabilities, but also deals and commercial relationships. So we're working on all of that and that's improving. Certainly Friendly, we're definitely looking at doing different kinds of bundling and adding more content, creating more packages around Friendly. So all these are things we're doing, but I would say what's kind of changed at Roku when it comes to subscriptions is just the emphasis we've given it. We've increased resource allocation in terms of people working on it.

[Anthony Wood, Founder, Chairman & CEO at Roku]

We elevated in the company in terms of seniority and we org the company around to be better structured, to be more effective at driving our subscription business. So it's an ongoing project. We're making good progress, but there's a lot we can continue to do.

[Rich Greenfield, General Partner at LightShed Ventures]

How do you decide whether you drive someone to an ad supported place or a subscription supported place?

[Anthony Wood, Founder, Chairman & CEO at Roku]

Yeah. Well, it's a very complicated question. And also, how do we decide whether to promote a Roku property or a property that someone's paying us. So, we have an excellent machine learning team. There's a lot of work that goes in every day on optimizing the yield from our UI, looking at both viewer satisfaction as well as revenue.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Can we show a piece of content to this customer that will sign up for a service that we get a good rev share on? Would we make more money showing a piece of content that they'll actually watch this ad supported where we know we're going to fill some of the ad inventory? Would we make more money by promoting a piece of content that someone's paying us to promote? Is it important that we keep this viewer engaged by just showing them more content that they actually, you know, or just want to watch even if we don't make money on it. And then balancing all that because of course the viewer is the most important thing for us.

[Anthony Wood, Founder, Chairman & CEO at Roku]

And second, but still important, generating revenue. So there's a very complicated algorithm. There's a whole team that works on that every day and it's an ongoing project.

[Rich Greenfield, General Partner at LightShed Ventures]

Thank you.

[Anthony Wood, Founder, Chairman & CEO at Roku]

And I would say we're good at it.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Like, we've been doing it for a long time. So we're going to get better, but we're pretty good at it.

[Operator]

Thank you. Our next question comes from Barton Crockett with Rosenblatt. Your line is open.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay, great. Thanks for taking the question. I wanted to explore a little bit more the Roku Ads Manager in the small and mid sized business, given that you I think you've launched this less than a year ago. I think it was in September. And I was wondering if you could give us some sense of the materiality of that to you at this point. The last time you spoke, I think the suggestion was, I think, from the CFO, Dan Chatter, that there was great hopes about it, but it was still not material. Now you seem, you know, totally much more kind of excited, interested in what you're seeing there.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

So I was wondering if you could give us a sense of is this starting to really move the needle at this point? Is that a change from the past couple of quarters?

[Anthony Wood, Founder, Chairman & CEO at Roku]

This is Anthony. I'll let Dan take that. But before he takes it, I'll just say that the reason I'm excited about it is because it's a very large market that we don't currently really tap into. It's not like the traditional video market, which is also a very large market, but we've been working on that market for a while and we have established competitors and that's a well understand market and we're doing a good job of growing our share of that market and that market is moving over to streaming from traditional TV. So, it's a market that's growing well for us, But this is a market that is a multi billion dollar, many multi billion dollar market that just traditionally was not even tapped into by TV platforms.

[Anthony Wood, Founder, Chairman & CEO at Roku]

So it's just a big new market. That's why I'm excited about it. But Dan, do you want to answer?

[Dan Jedda, CFO at Roku]

Yeah, I'll just add. I fully agree with that. It is a big market. We've seen estimates that the overall performance base, we know it's like 60 plus billion dollars in this market. And when we look at where we not only what we're doing now, but where we can go with this, it is very exciting.

[Dan Jedda, CFO at Roku]

So, as I mentioned, it's a self-service product. These are basically self-service products where you can be up and running in the matter of minutes and a few clicks with an AI generated video, professional AI generated video that looks amazing on CTV. Many small and medium sized businesses want to do this. Now, a lot of it is medium sized businesses now, and we're starting to see them go into this even smaller businesses. That's why we like it.

[Dan Jedda, CFO at Roku]

In terms of whether or not it's material or not, what I will say is it is a very typical new ramp of a product where every month we do this, we see more advertisers and more revenue on it, which is why we're very excited about it. And we're talking about our ads manager, but the market itself is also going to be significant. Like I said, we'll play in this market in a big way just because of our reach, our broadband penetration in many ways. So as Anthony said, is why we're excited about it. And we're just starting to put marketing behind this as an example.

[Dan Jedda, CFO at Roku]

So, really, we'll give updates as we go forward with it, but we really like what we're seeing in this market and in this space.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay. All right. That's very helpful. Thank you.

[Operator]

Thank you. And our next question comes from Jason Helfstein with Oppenheimer. Your line is open.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

Thank you for taking the question.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

So, just first, were there any factors that held back platform growth in the quarter? Growth accelerated on a reported basis, 100 basis points, but it was against an eight point easier comp. Just, there was kind of, I guess, any weakness that kind of played out in the quarter or anything that was held back? And then are you expecting any Amazon DSP revenue in the fourth quarter, or at this point, that's more for 2026? Thanks.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Hey, Jason, it's Nancy. Hey, I just want to mention that I heard you on CNBC this morning. Great job. I'll let Dan. Have to admit, I was in my car.

[Dan Jedda, CFO at Roku]

Yeah. I'll take this question. In the form of like, do we see any weakness? I think both Anthony and I and Charlie and Mustafa have expressed our how pleased we are with our Q2. I'm not there was nothing in the quarter outside of like if anything I continue to say is, what we normally see with M and E continues, which isn't necessarily a weakness.

[Dan Jedda, CFO at Roku]

It's just not adding the growth and we're not counting on M and E for our future growth. Perhaps that changes in Q3 with the launch of some new apps. But there was nothing in particular that I'd call out that would indicate any weakness. I think the quarter was exceptionally strong. And it also gave us confidence to raise the full year guide by a fairly sizable amount.

[Dan Jedda, CFO at Roku]

So, feel pretty good on what we're seeing across advertising. We talked about Ads Manager. We talked about Charlie talked about video. We're doing very well with video in the marquee. We're starting to see that pick up.

[Dan Jedda, CFO at Roku]

It's a great ad product that's really starting to take hold on the subscription side. We continue to see momentum. Premium subscriptions, which we really haven't addressed, doing very well on our platform. So, net net, across all the activities, maybe say for M and E, very strong quarter. With respect to Amazon, I just want to remind people, we've talked a little bit about this, that the integration of these types of integrations take time.

[Dan Jedda, CFO at Roku]

Our primary focus with our DSPs remains on being open and performant. And as we onboard more partners into our ecosystem, we'll naturally improve the bid density across our demand curve, which will optimize pricing and improve fill rates, and this will lead to more demand. We're in the middle specifically with Amazon, we're in the middle of this integration now. We mentioned that it would be completed towards the end of Q3 and we're on track for that. But it's similar to our other deep integrations like Trade Desk, it takes time to build and ramp.

[Dan Jedda, CFO at Roku]

And so while we factored in some into Q4 for Amazon, it's very difficult to predict the exact impact, and we'll update you as we know more post integration. We're excited about the deal. But again, these ramps just take time because you gotta build the integration, then you actually turn it on, and then of course, you optimize that over time, which is exactly how Trade Desk worked.

[Operator]

Thank you.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

Thanks Jason.

[Operator]

And that's all the time we have for questions. I'd to turn the call back over to Anthony for closing remarks.

[Anthony Wood, Founder, Chairman & CEO at Roku]

Well, I'd like to say thanks to our employees, customers, advertisers, and content partners, and thanks to you for listening.

[Operator]

Thank you for your participation. This does conclude the program, and you may now disconnect. Everyone, good

Participants

Executives

• Conrad Grodd, VP - IR
• Anthony Wood, Founder, Chairman & CEO
• Dan Jedda, CFO
• Charlie Collier, President of Roku Media

Analysts

• Shyam Patil, Analyst at SIG
• Michael Morris, Senior Managing Director at Guggenheim Partners
• Steven Cahall, MD and Senior Analyst - Media, Advertising & Cable at Wells Fargo Securities
• Analyst
• Laura Martin, Senior Analyst at Needham & Company
• Robert Coolbrith, VP - Internet Equity Research at Evercore ISI
• Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP
• David Joyce, Senior Equity Analyst - Media Sector at Seaport Research Partners
• Rich Greenfield, General Partner at LightShed Ventures
• Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities
• Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.