PLAYSTUDIOS (NASDAQ:MYPS) (NASDAQ: MYPS) is a digital entertainment company specializing in free-to-play mobile and social casino games that integrate real-world loyalty rewards. Headquartered in Las Vegas, Nevada, the company develops and publishes a portfolio of popular titles—including myVEGAS Slots, POP! Slots, and myKarma Rewards—which combine engaging slot-style gameplay with branded partnerships. By awarding loyalty points that can be redeemed for experiences such as hotel stays, dining, and entertainment, PLAYSTUDIOS has created a unique bridge between virtual gaming and brick-and-mortar venues.
Since its founding in 2010, PLAYSTUDIOS has expanded its footprint across North America, Europe, Latin America, and Asia, reaching millions of users on iOS, Android, and Facebook. The company partners with leading hospitality and gaming brands—such as MGM Resorts International and Caesars Entertainment—to provide access to exclusive offers and perks. This blend of gaming innovation and loyalty marketing has driven strong user engagement and retention, setting PLAYSTUDIOS apart in the crowded mobile-gaming sector.
Under the leadership of President and CEO Andrew Pascal, a veteran of the gaming and hospitality industry, and CFO Marty Hagan, PLAYSTUDIOS has focused on strategic growth through new game launches, international rollouts, and expanded brand partnerships. The management team brings decades of experience in technology, marketing, and resort operations, positioning the company to capitalize on evolving consumer trends in digital entertainment and experiential rewards.
Looking ahead, PLAYSTUDIOS aims to broaden its loyalty ecosystem by introducing additional game genres, enhancing its analytics capabilities, and forging new alliances with global travel and entertainment brands. With a proven track record of marrying free-to-play games to real-world experiences, the company is poised to maintain its leadership in the intersection of mobile gaming and loyalty rewards.
