Taboola.com (NASDAQ:TBLA) (NASDAQ: TBLA) operates as a global leader in digital advertising and content discovery, providing a platform that connects advertisers, publishers and audiences through targeted native ads and recommendations. Utilizing artificial intelligence and machine learning, Taboola’s recommendation engine analyzes user behavior and context to suggest personalized articles, videos and other media across its network of partner sites. By seamlessly integrating sponsored content into editorial environments, the company helps advertisers drive engagement and conversions while allowing publishers to monetize their audiences without disrupting the user experience.
Founded in 2007 by Adam Singolda and headquartered in New York City, Taboola has developed a suite of products designed to meet the evolving needs of the digital media landscape. Its flagship offerings include the Taboola Feed—a scrollable stream of personalized content recommendations—and Taboola Video, which delivers in-feed video ads optimized for mobile and desktop. The company’s Backstage platform provides advertisers with self-service tools for campaign planning, creative optimization and performance analytics, while Taboola Newsroom equips publishers with editorial analytics to enhance content strategy and audience retention.
Taboola’s footprint spans more than 50 countries, with a strong presence in North America, Europe, Asia-Pacific, Latin America and the Middle East. The company collaborates with hundreds of premium publishers, including leading news outlets, lifestyle portals and niche media sites, leveraging its global-scale network to facilitate cross-border advertising campaigns. Additionally, strategic partnerships with major technology platforms and data providers enable Taboola to refine its targeting capabilities and reach diverse audience segments.
Under Adam Singolda’s leadership as CEO, Taboola has expanded through both organic growth and strategic acquisitions, aiming to strengthen its commerce-focused offerings and enhance return on investment for advertisers. With a commitment to innovation in content recommendation and native advertising, the company continues to develop new solutions that bridge the gap between brand storytelling and consumer discovery in an increasingly competitive digital ecosystem.
