Tarsus Pharmaceuticals Q2 2025 Earnings Call Transcript

Quartr
Provided by Quartr
August 6, 2025

Key Takeaways

  • Positive Sentiment: Tarsus reported record-breaking Q2 net sales of $102.7 million and approximately 91,000 bottles dispensed, marking over 30% sequential revenue growth driven by strong launch execution.
  • Positive Sentiment: The direct-to-consumer campaign delivered early impact, tripling unaided brand awareness, boosting website engagement by around 400%, and expanding the prescriber base to over 20,000 ECPs.
  • Positive Sentiment: More than 90% of commercial, Medicare, and Medicaid lives are covered for Xtendi, ensuring broad payer access and affordable treatment for Demodex blepharitis patients.
  • Positive Sentiment: The pipeline remains robust with the Phase II study for TPO4 in ocular rosacea on track for initiation in H2 2025, alongside planned regulatory meetings in Japan and a preservative-free EU filing in 2027.
  • Negative Sentiment: Gross-to-net discount remained high at approximately 45% in Q2, with only modest improvement to the low-40% range by year-end, potentially weighing on net revenue margins.
AI Generated. May Contain Errors.
Earnings Conference Call
Tarsus Pharmaceuticals Q2 2025
00:00 / 00:00

There are 12 speakers on the call.

Operator

Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to Tarsus Second Quarter twenty twenty five Earnings Conference Call. As a reminder, this call is being recorded. At this time, I would like to turn the call over to David Nakasone, Head of Investor Relations to lead off the call. David, you may begin.

Speaker 1

Thank you. Before we begin, I encourage everyone to visit the Investors section of the Tarsus website to view the earnings release and related materials we will be discussing today. Joining me on the call this afternoon are Bobby Azamian, our Chief Executive Officer and Chairman Aziz Motawala, our Chief Commercial Officer and Jeff Farrow, our Chief Financial Officer and Chief Strategy Officer. I'd like to draw your attention to slide three, which contains our forward looking statements. During this call, we will be making forward looking statements that are based on our current expectations and beliefs.

Speaker 1

These statements are subject to certain risks and uncertainties, and our actual results may differ materially. I encourage you to consult the risk factors contained in our SEC filings for additional detail. With that, I will turn the call over to Bobby.

Speaker 2

Thank you, Dave. Good afternoon, everyone, and thank you for joining us. We are approaching the two year anniversary of the launch of Xtendi, the first and only FDA approved treatment for Demodex blepharitis. In that time, we've established a new category in eye care and executed one of the most successful launches ever in the prescription eye drop market. This success is more than a milestone.

Speaker 2

It's powerful validation of our scientific innovation, strategy, and leadership, and a clear signal that our vision of becoming the next leader in eye care isn't just aspirational, it's already taking shape with measurable impact. In Q2, we delivered record breaking results of more than $100,000,000 in net sales and approximately 91,000 bottles dispensed to patients in need. This quarter over quarter growth is even more impressive when you consider we are primarily a new prescription or NRx business and do not yet benefit from meaningful refills at this stage of the launch. These impressive Q2 results reflect continued momentum in physician education and adoption, strong high quality access, and increasing patient demand, underscoring the meaningful value Xtendi is delivering to those living with deminex blepharitis. They also reflect the early impact of our direct consumer campaign, which is driving prescription volumes.

Speaker 2

With an estimated twenty five million people in The US living with deminex blepharitis or DB, this campaign is proving to be a powerful catalyst in opening new conversations, changing physician behavior, and encouraging patients to take action, all of which is making Xtendi a household name. That momentum is echoed in real time feedback from the field, reinforcing my bullishness on this investment and its potential to provide even greater access to the DB market. Coupled with this early DTC success, our continued focus on education, broad payer access, and the outstanding execution by our sales force strengthens our conviction that the peak potential opportunity for Xtendi is even greater than we originally envisioned. This growing momentum doesn't stop with XDEMV. It also extends across our robust and differentiated pipeline.

Speaker 2

With a proven blueprint for success that includes an exceptional management team, a distinctive approach to innovation, and Xtendvi as a compelling proof point, we are well positioned to create and lead entirely new categories across eye care. One of our most promising programs advancing through development is TPO4 for ocular rosacea or OR. OR is yet another uncharted therapeutic space, and we're applying the same discipline strategy that propelled Xtendi's success, deep scientific insight, commercial acumen, and a relentless focus on execution. In summary, the opportunity ahead is substantial and accelerating, and we believe Xtendi's peak potential is even greater than we initially projected, Fueled by growth drivers across commercial execution and clinical innovation and supported by a solid financial foundation, we're not just positioned to succeed, we're poised to potentially lead the next era of eye care. Before I pass the call to Aziz, I want to sincerely thank the entire Tarsus team for their dedication, passion, and relentless focus on creating new categories in medicine.

Speaker 2

You have been fundamental to everything we've achieved and everything we're building towards. With that, I'll turn the call over

Speaker 3

to Aziz. Thanks, Bobby. Q2 was a standout quarter. We delivered more than $100,000,000 in net sales and dispensed approximately 91,000 bottles to patients, demonstrating the strength and scalability of our launch strategy. We achieved over 30% sequential quarterly revenue growth, significantly outpacing the anterior segment prescription eye drop market, including the other recent launches.

Speaker 3

Our performance this quarter is even more impressive when you consider that Xtendi remains predominantly an NRx product at this stage. As Bobby highlighted, one of the major drivers this quarter has been our DTC campaign, which is already fueling meaningful increases in prescription volume. Unlike typical DTC efforts that can take multiple quarters to show traction, we're seeing early measurable impact that we expect will continue to grow. Our DTC success amplified by the continuous engagement of our sales force is evidenced by three key metrics. One, elevated consumer awareness.

Speaker 3

Our national media presence across network television and digital platforms like USA Today and the New York Post is putting Xtampi in the spotlight. As a result, unaided awareness of Xtampi has more than tripled since the campaign began. Patients are increasingly motivated to seek treatment and ask for Xtampi by name. Two, exceptional engagement with our website. Interactions on our xtampi.com website are up nearly 400 since the beginning of the year, with more people taking high value actions such as completing the symptom quiz, watching educational videos, and using the Find a Doctor tool.

Speaker 3

This level of engagement and interest demonstrates increasing consumer intent and is translating directly into office visits and prescriptions. Three, a growing prescriber base. As more patients proactively seek treatment for DB, more physicians are writing. In fact, we now have over 20,000 ECPs prescribing Xtendi. Looking at these key shifts in the market, it is clear our DTC campaign is working, meaningfully contributing to prescription volumes and increasing the long term potential of this market.

Speaker 3

Additionally, we continue to deepen prescribing patterns. Top prescribers consistently tell us they're far from reaching the full number of patients who could benefit from treatment. While shifts in practice behavior take time and often require multiple touch points, our sales force is engaging consistently, encouraging ECPs to screen every patient and expand treatment across all segments. Our market research confirmed that eighty percent of ECP surveyed are now treating across all Demodex blepharitis patient segments, a 100% increase since the expansion of our sales force and launch of our DTC campaign. Additionally, nearly a third of our core audience of 15,000 ECPs are prescribing Xtendi on a weekly basis, a trend that we expect to continue.

Speaker 3

And with more than ninety percent of commercial, Medicare, and Medicaid lives covered, we have ensured that XTENB is affordable and accessible to all patients in need. In summary, XTENB is redefining what a successful launch looks like. With strong and growing adoption, a clear path to deeper market penetration, and integrated efforts across education, access, and awareness, we believe we're building towards a blockbuster plus opportunity with sustained growth in the quarters ahead. Before I turn the call over to Jeff, I would like to take a moment to thank our outstanding commercial team, especially our sales force, who continue to make a positive impact with prescribers each and every day. Their commitment and tenacity have been instrumental in making Xtendi one of the most successful prescription eye drop launches to date.

Speaker 3

I'll now turn it over to Jeff Farrow, our Chief Financial Officer and Chief Strategy Officer, to discuss our financial results. Jeff?

Speaker 4

Thanks Aziz, and good afternoon, everyone. Echoing Bobby's and Aziz's comments, we had a remarkable quarter. In the second quarter, Xtendi generated $102,700,000 in net product sales, marking our strongest quarter to date. The response to Xtendvi has reinforced our conviction in its blockbuster plus potential, and we see substantial long term opportunity to expand its role in eye care and reach more patients around the world. In the second quarter, we shipped approximately 94,000 bottles to distributors and dispensed approximately 91,000 bottles to patients, slightly above the top end of our Q2 guidance of 90,000 bottles dispensed.

Speaker 4

Inventory levels at the distributors were consistent with the prior quarter at approximately two and a half weeks. As a reminder, we recognize revenue when XDEMVI is shipped from our warehouse to the distributors, not on bottles dispensed to patients. Gross to net discount for the second quarter was in line with our guidance at approximately 45, and the sequential improvement in the discount was primarily driven by a reduction in patient co pays, as many patients worked through their annual deductibles. Gross margins were flat at 93%. Continuing through the P and L, increases in SG and A expenses of approximately 44,000,000 in the 2025 as compared to the prior year were primarily driven by sales and marketing costs to support the XtendV launch.

Speaker 4

Specifically, direct to consumer advertising costs, increases in employee related costs due to the larger sales force, as well as variable costs associated with growing prescription numbers and sales. These variable costs include pharmacy fees, prior authorization, support at ECP offices, and patient support programs. R and D expenses increased by $3,300,000 in Q2 twenty twenty five from the prior year, primarily due to expenses related to the TPO4 program and other research and development programs, as well as higher employee related expenses. Cash and cash equivalents at quarter end were approximately $381,000,000 All other financial details are outlined in the earnings release we issued earlier this afternoon. Looking ahead, we remain confident in the strong near and long term growth potential of XTENVI, with our sales force gaining even more momentum among ECPs, our direct to consumer campaign driving more patients to proactively request XTENVI, and physicians increasingly shifting from monthly to weekly and even daily prescribing, we are well positioned for continued success.

Speaker 4

For the third quarter, we expect inventory levels to remain in line with Q2 twenty twenty five at approximately two point five weeks gross to net discount to improve and be in the range of approximately 43% to 45%, with continued improvement into the low 40s by year end 2025. And SG and A to remain relatively consistent with Q2, as we plan to maintain annual DTC costs in the range of 70,000,000 to $80,000,000 Since the launch of Xtendi, we have demonstrated consistent quarter over quarter growth bottles dispensed, and in terms of demand, we expect to build on the tremendous success we generated in the second quarter with even stronger performance in Q3, despite the typical seasonal headwinds like summer vacations and holidays. For the third quarter, we expect bottles dispensed in the range of 95,000 to 100,000. Consistent with our previous statement in the fourth quarter and beyond, we expect the accelerating impact of our direct to consumer campaign, motivated sales force, and positive reimbursement dynamics to continue to fuel the launch of Xtendi. Turning to our pipeline of future growth drivers, we remain on track to initiate the Phase II study for OR later this year and have already begun key preparations and validation efforts, including clinical site selection and the development of objective and replicable scales.

Speaker 4

Correspondingly, we expect R

Operator

expenses to increase with the planned initiation of this study in the

Speaker 4

2025 and anticipate total costs between 7,000,000 and $10,000,000 split between 2025 and 2026. Correspondingly, As we look at the potential for XTEMV's global expansion, meetings with regulatory authorities in Japan remain on track for the second half of this year, and potential European regulatory approval for a preservative free formulation of XTEMVY is expected in 2027. In closing, we are entering the third quarter in a position of strength. With strong tailwinds from our investments in DTC and our exceptional sales force, we are poised to continue building on our growth trajectory, and we look forward to sharing more updates with you in the coming quarters. I will now turn the call back to Bobby for final remarks.

Speaker 2

Thank you, Jeff, and thank you all again for joining us today. This milestone quarter, where we surpassed $100,000,000 in Xtembina sales, marks a true inflection point for the brand and reinforces our confidence in its immediate growth and long term potential. Tarsus was built to deliver transformative solutions. And with the launch of Xtendi, we've proven our ability to create entirely new treatment paradigms in eye care. As we look ahead, our commitment to scientific rigor, innovation, and flawless execution positions us not only to lead in additional high impact underserved diseases, but to build the next great eye care leader and improve the lives of millions of patients globally.

Speaker 2

Operator, please open the line for questions.

Operator

Thank you. Our first question comes from Eddie Hickman with Guggenheim. You may proceed.

Speaker 5

Good afternoon. Congrats on the nice quarter, everyone. A couple from me. Can you talk a little bit about this increase in new prescribers? Were those targeted new 5,000 over the 15,000 that you had originally targeted?

Speaker 5

Or did those just come on board sort of de novo? Are you seeing any erosion in that earlier prescriber base? And I was just hoping you could give us some color on whether you continue to sort of continue the DTC campaign for another year and sort of when we should expect that spend to stop? Thanks.

Speaker 3

Eddie, thanks for that question. It's Aziz. Yeah, we're really pleased with the progress we're seeing on the DTC campaign. It's one of the real highlights of the quarter that we're seeing some really meaningful contributions. I think that's reflected in the fact that as patients come in, it's really opened up a broader prescribing funnel with the 20,000 prescribers.

Speaker 3

Those are all doctors we call on. They're all people that we target. The reality is that we focus most of our efforts on the core 15,000. That's where the majority of prescriptions are gonna come from. Our sales force does a great job.

Speaker 3

It's one of the highest quality sales forces in the space. We've recruited great talent there, and they have great productivity and capacity. So they're reaching all these 20,000 doctors. These are folks I would say are extra value on top of the core audience that we're driving. And that's really defining the fact that we've got a bigger market potential than we even imagined earlier.

Speaker 3

So we think about DTC as just opening up this market sooner than anticipated to a broader audience. And the great news is when we did our sales force expansion, we accounted for this possibility and our sales force is well equipped to handle and reach these doctors. And I will tell you, we haven't seen any erosion in the current base. If anything, we're seeing a deepening in prescribing in the core audience as well. I think that was reflected in the prepared comments where two things.

Speaker 3

One, we're seeing really meaningful utilization across all the key segments, which I think speaks to the high utility of Xtembia in the practice, and the long term potential for this to become sort of the standard of care across multiple patient types. And then secondly, doctors are incorporating this into their routine. You're seeing about 5,000 doctors, almost a third of our core audience there prescribing on a weekly basis. So this is becoming habit. It's really taking hold.

Speaker 3

And I think if you look at that level of prescriber penetration and adoption in just two years, it's really remarkable what our team and this product has been able to deliver so far. On the DTC front, we're seeing great results there. I think we expect to continue that for the foreseeable future, I think through the end of this year and into next. And then I think we'll evaluate, do we need to continue to do this or can we pulse it seasonally? That's work we're doing right now.

Speaker 3

But I do think as we're still in the relative early stage of building out this market, educating and empowering the consumer will continue to be an important lever. With that said, as Jeff mentioned, we're kind of at that steady state expense. We don't expect to scale that anymore. We expect to stay in the current range of spend there.

Speaker 5

Appreciate it. And then if I can get one more on the gross to net. You're gonna end the year sort of in the low 40s, you said. Can you talk about if there are plans or are there ways to sort of get even better than that in 2026 and beyond? Or should we sort of expect low 40s for the foreseeable future?

Speaker 5

Thanks.

Speaker 4

Hey, Eddie, it's Jeff. Think from a modeling perspective, at this stage, I would continue to think about the low 40s as being sort of our steady state, absent the typical Q1 dynamics there. Of course, we're always going to look at ways to improve that, but that can be challenging in the current payer environment. So, think from a modeling perspective, think about it in the low 40s.

Speaker 5

Again, congrats.

Operator

Thank you. Our next question comes from Andrea Newkirk with Goldman Sachs. You may proceed.

Speaker 6

Hi, everyone. Thanks so much for taking the question. Just curious here, I believe near the two year mark since Exembi was approved. Just wondering if you might be willing to speak more on how you see the cadence of the launch progressing from here. And then I'd also be curious, you mentioned a couple of times here that the peak could actually be even greater than what you had believed before, which I think was $1,000,000,000 plus.

Speaker 6

How are you thinking about that refined peak potential now and what is that being driven by specifically? Thanks so much.

Speaker 3

Yeah, hey Andrea, it's Aziz, I'll start here. When we think about the cadence launch going forward, I think it's really a great opportunity to reflect on our strategy and how well it's worked. And the fact that everything we put into place is really coming to fruition. So you think about our core base of educating the prescriber base, where we've got great penetration with an increasing depth of prescribing happening. And I'll tell you that none of our doctors are telling us they're reaching their full potential.

Speaker 3

In fact, they're actively looking for more use cases in the practice. That education of the prescriber with great penetration, where we've got even more than our originally intended audience on board, is really remarkable. That's a great foundation for continued growth. Secondly, we're seeing DTC and the patient education aspect of this really driving. And to see that contributing as quickly as it has, and to see the results we're seeing in terms of increasing awareness, the website metrics, the fact that we're seeing an expanded prescriber base, I think really speaks to the value of the DTC campaign.

Speaker 3

And then I always say that this is all predicated on our great coverage. This is the ease of access, 90% of lives covered. We've got a clear path for doctors to liberally prescribe this product to patients that need it. And what I really think about this when we talk as a team here is we've had a great couple of years, but we've only treated about 350,000 patients at most. And we've got 9,000,000 and up to 25,000,000 patients to treat.

Speaker 3

So with all the great results to date, we've really only scratched the surface. So what do we expect going forward? We expect the strategy to continue to deliver. We expect continued steady growth. And I've said this before, there's no hockey sticks on this launch, but there is a steady progressive build of one of the most remarkable and exciting markets in the eye care space.

Speaker 4

And I would just add to that, Andrea, as well, that we're very pleased how Q3 is turning out these early days, and that reflects our stronger guidance. Think stepping back, if you'd asked us earlier this year, we would have expected flatter growth. But I think some of the initiatives we're seeing in DTC and some of the sales force initiatives are really paying off early. So, we're quite pleased to that. And that really kind of goes to your question on the peak potential here.

Speaker 4

We ultimately don't know the ultimate peak potential here, but what we are seeing signs and signals that it's gonna be higher than what we thought, say a year ago. Typically in a new category, you really can't tell what that peak potential is. But I can tell you just looking in analogs that that twenty five million patients that we have estimated that have Demodex blepharitis, that's likely gonna drop down into the nine million bucket at a greater degree. When you build it, they typically come, and we've seen that over and over again in these new categories. So, a long winded way of saying stay tuned for more peak guidance there, but at this point it's much higher than what we anticipated.

Speaker 2

And this is Bobby, I'll just add one point that bridges both of these. As you've mentioned before, the eighty percent prescribing across the segments. So that gives us a lot of confidence with increasing weekly prescribers that we're gonna continue to grow this launch. And imagine only 350,000 of 9,000,000 with all those segments getting some real traction across CCP offices, but only early days really prescribing across the segments.

Operator

Thank you. Our next question comes from Jason Gerberry with Bank of America. You may proceed.

Speaker 7

Hey, guys. Thanks for taking my questions. Maybe just thinking about your setup into fourth quarter this year, from a bottle volume growth standpoint, given the 3Q is seasonally light, do you think the same sort of magnitude of order step change that we saw from 3Q to 4Q prior year is kind of a good compass to be thinking about sequential volume growth into year end there? And then these added prescribers, are these mainly on the optometry side or the ophthalmology side? Just wondering if you can give a little bit of added color there.

Speaker 7

And then just third point, for clarification. So I think a year ago when you thought about peak sales potential, I think the commentary was that this could be as big or bigger than Restasis, which we knew, I think, peaked out at around $1,000,000,000 So are you saying that there's some magnitude of order step improvement relative to that? Thanks.

Speaker 4

Yeah, Jason, this is Jeff. Good to hear your voice. As you think about looking at Q3 to Q4 step up this year, I think taking a look at last year would be a little aggressive, just because it was early days in the launch and we were starting out at a relatively small baseline. So, think that might be a little aggressive to be thinking about modeling that. Aziz said, we don't expect a hockey stick in the fourth quarter here.

Speaker 4

So, more measured steady growth off a higher baseline coming off a really strong Q3.

Speaker 3

Yeah, and Jason, the prescriber base, that incremental prescriber base, that's a great mix of both ophthalmology and optometry. We're seeing this, and particularly when you align that vis a vis the use across the segments, I think what you're seeing is that doctors are seeing these use cases. For the cataract patients, for instance, that's bringing in more ophthalmologists that are now thinking about this as a way to screen patients before surgery. Your optometrists continue to build their excitement around this. This is a great way for them to expand their scope of practice and really think about serving more patients.

Speaker 3

So we're seeing great feedback from both segments and we're seeing continued depth of prescribing across both segments. Then the incremental prescribers are also relatively similar in terms of mix. Where we've said before, it's about 60% optometry, 40% ophthalmology. That's about representative of what we're seeing with the growing prescriber base as well.

Speaker 2

Yeah, Jason, is Bobby. To your last question, it's tantalizing to think about, as we said earlier, we're not giving a new peak, but we see ourselves ahead on a lot of metrics. You think about the adoption by ACPs, you think about the value of our medicine and the coverage. On the other hand, it's an anorex medicine. So I think it's just too early, but we do expect this to be one of the largest peak eye drops ever and we're really excited about that.

Speaker 4

Thanks, guys.

Operator

Thank you. Our next question comes from Corey Juvenville with LifeSci Capital. You may proceed.

Speaker 8

Hi. Congrats on this really exciting update, and thanks for taking our questions. You mentioned at the beginning of the prepared remarks that the launch to date has primarily been driven by new to brand scripts. Have you refined at all how you're thinking about steady state retreatment rates? If we look at recently available third party script estimates, retreatment rates are hovering around two to two to five two to two and a half percent of of total volume.

Speaker 8

I guess, one, from your data that you have on hand, how accurate are those third party aggregators on retreatment, specifically, and and what are your target goals for those retreatment rates? Two, have you been able to track kind of the individual patient cohorts? Maybe the overall percent of retreatment hasn't yet reached a steady state, but that's mostly because you're looking at patients who've been treated a year out who first received Xtendi early in that launch curve. So the volume was relatively lower compared to the volume that we're seeing today. And three, given the potential TAM as it fits into the denominator of the present market penetration, how much weight are you even placing into the placing retreatment into the continued success of Xtembi?

Speaker 8

I guess, feel that you even need high retreatment rates if the TAM is sufficiently large?

Speaker 3

Yeah, Corey, thanks for that. Really good question, Seth here. So when it comes to the refill dynamic, I'll start with where we've kind of guided in the past, is we expect to see about a 20% steady state annualized retreatment rate. Now you hit on some really important points here. When you look at the weekly IQVIA data, it really does understate it because keep in mind, a lot of these patients are getting their second treatment several months, if not longer post their initial success on XDEMVY.

Speaker 3

So oftentimes those retreatments are shown in the weekly data as an NRX. Now when you look at longitudinal data sets or the data sets we have available to us, if you remember the last couple quarters, we said it's been hovering in the mid to high single digits. When we look at the most recent data sets, we're actually seeing that tick up, and it's just a hair above over 10%. So as we said, it's trending positively, and we feel really good about eventually getting to that steady state. So that's on track and you hit a very important point there too.

Speaker 3

If that's what we're seeing in the weeklies, that implies if you're looking at this on a cohort basis, that's obviously a little bit higher than that. We're not quite at the steady state yet, but everything is leading us to believe that this will continue to progress and be a great tailwind for us. How much do we think this is critical? I mean of course this is important. We want patients to get that success again and again.

Speaker 3

So if the patients had a great outcome, we want them to have that when the disease recurs. So this is an important part of the strategy, but I would refer back to the point you made, which is we have a huge TAM. And two years in, we've only scratched the surface. So our key focus is continuing to evolve that TAM to get as many of those twenty five million patients into that base of nine million, as Jeff mentioned, and to get as many of those nine million patients on treatment because they can all benefit. Refill So is important, training the right way, but the focus is opening up the door to this very massive TAM.

Speaker 3

And as Bobby said, we see that as the opportunity to have one of the best size product launches in the eye care space.

Speaker 8

Excellent. Thanks and congrats again.

Operator

Thank you. Our next question comes from Lachlan Hambury Brown with William Blair. You may proceed.

Speaker 9

Hey, Thanks for the question. I guess, know, you've you've previously talked about, you know, we should expect DTC to take a few quarters to take effect, but you were saying today it's it's kind of showing through a little earlier than anticipated. Can you elaborate on why you think that is? Why is it different in this market than maybe what you would expect having looked at other markets? And second, you talked about the unaided awareness of XtendV tripling.

Speaker 9

Can you give us a sense of where that is now and how much headroom is left to grow in the neonated awareness?

Speaker 3

Yeah, that's a great question. So I think about the campaign, I've worked on a lot of these and this is a real fun part of the commercialization strategy. We can really engage consumers directly and get people excited about a solution for something they've been suffering for from a long time. And I think our campaign is exciting. It's memorable.

Speaker 3

It's very creative and different. That's a fun part of it. But I think what's really driven the success here is the fact that we layered this DTC campaign as part of a very thoughtful strategy and all. Where we focused a lot of time up front educating the prescriber base, building a huge prescriber base and penetrating that very quickly. So our quick adoption has enabled this.

Speaker 3

Secondly, we ensured we had great coverage. 90% of life's covered. That's very remarkable in the eye care space when you look at other recently launched products. I think a lot of people are saying that being in the 70s and 80s is full coverage. So ninety percent is really remarkable in terms of the doctor's ease and the patient's access to the drug.

Speaker 3

I think these set up a great platform for us to execute an impactful DTC campaign. I think the fact that there's nothing available for these patients, this disease is something that's visual, as well as something patients feel is very motivating. And of course, as we've always said, if you tell somebody, hey, the source of your problem is a bug in your eye, you're pretty likely to go see a doctor. So I think when you look at all those things together, we're seeing a DTC campaign that is really doing remarkably well. It's one of the best campaigns I've ever been a part of.

Speaker 3

And when you look even contemporarily at recently launched products in our space, you're not seeing that level of growth. You're seeing great product launches, but not the level of growth we're seeing two years in. And I think that's again, driven by a really great strategy and a very effective campaign. But again, it's all about layering the strategy. Great sales force, great access, and a great campaign.

Speaker 3

In terms of unaided awareness, we're not getting to the specific percentages there. How much headroom do we have? I'm not gonna stop until everybody that I know can rip Xtendi off the tip of their tongue. So I want this to be a household name. We want this to be one of the biggest brands ever in eye care.

Speaker 3

And we want this to be something that the second somebody rubs or itches their eye, they run into the doctor and say, can I get Xtendi? So how much headroom? Lots more headroom to come.

Speaker 2

And I'll just add on that second point. It's amazing to me, a few years ago, nobody really knew what this disease was. Now we've heard that from ECPs, we've heard that from just people that we know outside of work. So starting with a completely new disease, we have a lot of room to grow. So I'm really excited about that.

Speaker 9

Thanks.

Speaker 2

Thank

Operator

you. Our next question comes from Matthew Caulfield with H. C. Wainwright. You may proceed.

Speaker 10

Hi, thank you guys, and congrats on the quarter, obviously. So regarding the new prescribers, is there a sense of the proportion coming progressively from prescribers treating related indications like dry eye, contact lens wearers? I know you had mentioned cataracts. I guess overall, how impactful has the patient overlap been in terms of driving new prescription growth, at least at this stage?

Speaker 3

Yeah, I think that's what you're seeing is as you've got a core base prescribers that are using this on a very routine basis, they're getting lots of experience across the patient base. And they're at conferences, they're at programs talking about the utility of the drug across a broad range of patients. That, as you get patients coming in the door, is really motivating for those new prescribers to say, Okay, well I can use this in lots of different places. So let me get my hands on this product. The access is really straightforward.

Speaker 3

The patient's asking for it. Maybe they failed to dry a medication before. Maybe I'm sending them off for surgery. Let's get this thing cleared up. So I think that the fact that we've contextualized the very specific patient types makes it easier for these really late adopters, if you really think about it.

Speaker 3

They're coming in two years later, but they're very motivated now because they're seeing the success other doctors are having and they're seeing great access and clear use cases established. And they're hearing that from both our Salesforce and their colleagues. So I think that's giving them a good place to start and then expand as they get familiarity with the drug.

Speaker 10

Thank you, that's really helpful. I mean, would you say the core of the new prescriptions then are patients coming in with DB, like primarily?

Speaker 3

Fundamentally DB is underpinning any of the patient segments. So I think what the doctors are doing is they're hearing about this and they're saying, well, let me take a look at the eyelids as part of the exam. And if they see the crusting and redness, regardless of where the patient's other issues are, they're thinking about Xtendi. And that patient may have been a dry patient, might be a surgical patient. But I think what you're seeing is a couple of years in, we're really trying to change that behavior of every doctor to say, looking at the eyelids is a critical part of the eye exam.

Speaker 3

And then you say, oh, this is a patient that may have these symptoms, let me think about using it. Or hey, this is a patient, we want really good satisfaction for this patient all around if they're getting a surgery, so let me think about using this. So I think that underlying is the doctor being able to easily and quickly diagnose this, and then hearing again, well, all these patient types can benefit if you're seeing that level of crusting and redness on the lids.

Speaker 2

And I'll just piggyback on that. We've talked about evidence being an important growth driver in the medium term here. And I'm really proud of how we've educated doctors around MGD in the setting of Demex Plephritis. Our Chief Medical Officer Elizabeth Yu, who's the top doctor and surgeon in the field and really worked across all these disease segments, dry eye, cataract, contact lens, MGD, even other areas of comorbidities with DB. We have an exciting set of studies that we wanna roll out over the next twelve, eighteen months and continue to build on that strong evidence to drive education for doctors and ultimately give them all the data they need to serve all the patients in their clinic that have PV.

Speaker 10

Excellent, thank you guys. Appreciate it.

Operator

Thank you. Our next question comes from Andres Saguaridis with Oppenheimer. You may proceed.

Speaker 11

Yeah. Afternoon, everyone, and thanks for taking our questions, and congrats on the Just a quick one on the ocular rosacea program. When can we get some updates in the near term? Thanks.

Speaker 2

Yes, thank you, Andreas. As we mentioned, we're really on track and very excited and optimistic about this program. We're on track to start a Phase two study by the 2025 this year. As we also mentioned, this is a brand new indication. This is another example of category creation.

Speaker 2

And in fact, there's never been a study done in ocular rosacea before. So our team is really focused on preparing for success in the phase two. As we talked about before, we have buy in from the FDA on the protocol and the endpoints. We have the CMC on track. We have sites that are interested, high quality sites that see a lot of patients.

Speaker 2

So we're really focused on preparing for success in that phase two given that it's the first ever. And this is what our team knows how to do. We've done very similar things in the early days with demonic blepharitis. So stay tuned.

Speaker 11

Will do. Alright. Thanks. Appreciate it.

Operator

Thank you. This concludes the conference. Thank you for your participation. You may now disconnect.

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