Yelp Q2 2025 Earnings Report

Yelp EPS Results

• Actual EPS: $0.67
• Consensus EPS: $0.48
• Beat/Miss: Beat by +$0.19
• One Year Ago EPS: $0.54

Yelp Revenue Results

• Actual Revenue: $370.39 million
• Expected Revenue: $365.71 million
• Beat/Miss: Beat by +$4.68 million
• YoY Revenue Growth: +3.70%

Yelp Announcement Details

• Quarter: Q2 2025
• Date: 8/7/2025
• Time: After Market Closes
• Conference Call Date: Thursday, August 7, 2025
• Conference Call Time: 5:00PM ET

Yelp (NYSE:YELP) operates a platform that connects consumers with local businesses in the United States and internationally. The company's platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. It provides free and paid advertising products to businesses, which include cost-per-click advertising and multi-location Ad products, as well as enables businesses to deliver targeted advertising to large and high-intent audience; and business listing page products. The company also offers other services comprising Yelp Guest Manager, a subscription-based suite of front-of-house management tools for restaurants, nightlife and certain other venues, which include online reservations, a waitlist management solution that allows consumers to check wait times and join waitlists remotely, as well as through hostless kiosks, and seating and server rotation management tools; Yelp Knowledge program that offers business owners local analytics and insights through access to its historical data and other proprietary content; and Yelp Fusion, which offers free access to various basic information through publicly available APIs, and paid access to content and data for consumer-facing enterprise use. In addition, it provides content licensing, as well as allows third-party data providers to update and manage business listing information on behalf of businesses. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website and business app, as well as non-advertising partner arrangements. It has partnership with Grubhub for providing consumers with a service to place food orders for pickup and delivery. The company was incorporated in 2004 and is based in San Francisco, California.

Yelp Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Record revenue and margins: Yelp delivered a record $370 M in 2Q net revenue, expanding net income margin by one point to 12% and adjusted EBITDA margin by two points to 27%.
• Positive Sentiment: Services growth: Services revenue grew 8% year-over-year to a quarterly record $241 M, driven by product-led updates and AI features like Yelp Assistant.
• Negative Sentiment: Advertising pressures: RRO revenue declined 5% and ad clicks fell 7% as macroeconomic headwinds and increased competition weighed on the restaurant and retail categories.
• Positive Sentiment: AI content demand: AI search API calls accelerated 20× year-over-year (10× in two months), and data licensing revenue exceeded $10 M in annual run rate, reflecting strong demand for Yelp’s trusted local content.
• Negative Sentiment: Cautious outlook: With macro uncertainties persisting, Yelp expects 3Q net revenue to remain flat at $365–370 M and narrowed full-year revenue guidance to $1.465–1.475 B and adjusted EBITDA to $350–360 M.

Presentation

[Operator]

Thank you for standing by. My name is Eric, and I will be your conference operator today. At this time, I would like to welcome everyone to the Second Quarter twenty twenty five Yelp Incorporated Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.

[Operator]

And I would now like to turn the call over to Kate Kreger, Director of Investor Relations. Please go ahead.

[Kate Krieger, Director - IR at Yelp]

Good afternoon, everyone, and thanks for joining us on Yelp's second quarter twenty twenty five earnings conference call. Joining me today are Yelp's Chief Executive Officer, Jeremy Stoppelman Chief Financial Officer, David Schwarzbach and Chief Operating Officer, Jed Nachman. We published a shareholder letter on our Investor Relations website and with the SEC and hope everyone had a chance to read it. We'll provide some brief opening comments and then turn to your questions. Now I'll read our safe harbor statement.

[Kate Krieger, Director - IR at Yelp]

We'll make certain statements today that are forward looking and involve a number of risks and uncertainties that could cause actual results to differ materially. Please note that these forward looking statements reflect our opinions only as of the date of this call, and we undertake no obligation to revise or publicly release those results of any revision to these forward looking statements in light of new information or future events. In addition, we are subject to a number of risks that may significantly impact our business and financial results. Please refer to our SEC filings as well as our shareholder letter for a more detailed description of the risk factors that may affect our results. During our call today, we may discuss adjusted EBITDA, adjusted EBITDA margin and free cash flow, which are non GAAP financial measures.

[Kate Krieger, Director - IR at Yelp]

These measures should not be considered in isolation from or as a substitute for financial information prepared in accordance with Generally Accepted Accounting Principles. In our shareholder letter released this afternoon and our filings with the SEC, each of which is posted on our Investor Relations website, you will find additional disclosures regarding these non GAAP financial measures as well as historical reconciliations of GAAP net income or loss to adjusted EBITDA, GAAP net income margin to adjusted EBITDA margin and GAAP cash flows from operating activities to free cash flow. And with that, I will turn the call over to Jeremy.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

Thanks, Kate, and welcome, everyone. Yelp delivered record net revenue and strong profitability in the quarter. We generated $370,000,000 of net revenue while expanding net income margin by one percentage point and adjusted EBITDA margin by two percentage points from the prior year period. We remain focused on our product led strategy and rolled out a number of AI powered updates in the quarter. Underlying our top line results, services revenue increased by 8% year over year and drove our business performance.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

At the same time, the operating environment for businesses in our restaurant, retail and other categories remain challenging and RR and O revenue declined by 5% year over year. We are continuing to deepen our focus on services. Excluding projects acquired through our paid search initiative, Request a Quote projects increased by approximately 10% year over year driven by improvements to the request flow and our AI chatbot, Yelp Assistant, which maintained strong momentum. Project submissions through Yelp Assistant increased by more than 400% year over year. As we roll out additional entry points, including by making it available to logged out users, we expect to drive continued growth.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

To reduce friction and make the Service Pro experience even smoother, we are providing advertisers with new tools to better manage their leads on Yelp. In the second quarter, we added a number of new labels and filters to the business owners inbox to help service pros sort and respond to consumer requests more quickly. In addition, our integration with workflow automation platform Zapier has been particularly well received with strong early adoption across both SMB and multi location customers. More broadly, our product and engineering teams continued to leverage AI to transform the way consumers connect with great local businesses. In the second quarter, we continued to make progress towards our launch of Yelp Assistant across all categories.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

We also recently initiated live testing of Yelp Host, our AI powered call answering service for restaurants. We're encouraged by the early results and look forward to beginning similar testing with Yelp Receptionist, our services tailored version later this year. Beyond the Yelp platform, we believe trusted content will be a differentiator in an AI powered world. And we have seen strong demand for our data licensing products as a result. AI search API calls have accelerated increasing by 20 times over the past year and 10 times in just the last two months.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

We also continue to onboard new licensing partners. Together, these developments contributed to an increase in annual run rate revenue related to AI search to more than $10,000,000 over the last two months. This momentum reflects Yelp's value as an essential partner in emerging AI powered search products. In summary, our focus on services and AI products continue to strengthen our business and we remain excited by the opportunities ahead to drive profitable growth and shareholder value over the long term. With that, I'll turn it over to David.

[David Schwarzbach, CFO at Yelp]

Thanks, Jeremy. In the second quarter, net revenue increased by 4% year over year to $370,000,000 $3,000,000 above the high end of our outlook range. Driven by our disciplined approach, net income increased by 16% year over year to $44,000,000 or $0.67 per share on a diluted basis, representing a 12% margin. Adjusted EBITDA increased by 10% year over year to $100,000,000 representing a 27% margin, putting it $11,000,000 above the high end of our outlook range. Year over year advertising revenue growth decelerated from the first quarter as advertisers exercised increased caution in the face of heightened macroeconomic and policy uncertainties.

[David Schwarzbach, CFO at Yelp]

Advertisers' budgets increased modestly in aggregate as the second quarter progressed, though not to the same extent as we have seen historically. Services revenue increased by 8% year over year to a quarterly record $241,000,000 As Jeremy mentioned, restaurants and retailers remained pressured in the quarter, resulting in a 5% year over year decline in RR and O revenue to $113,000,000 A decrease in RR and O locations offset growth in services locations in the quarter. This resulted in an overall decline of 3% year over year in paying advertising locations to 515,000. Ad clicks declined by 7% year over year in the quarter, primarily due to macro pressures and increased competition in our R and O categories. To a lesser extent, reduced spend on paid project acquisition in the current year period had an impact on clicks.

[David Schwarzbach, CFO at Yelp]

Average CPC increased by 11% year over year, reflecting growth in services demand and fewer clicks overall. Turning to expenses. Our second quarter results demonstrate the margin potential of our business with a net income margin of 12% and an adjusted EBITDA margin of 27%. We achieved these strong results through disciplined expense management. As we continue to focus on allocating resources towards our best opportunities, we again expect headcount will be approximately flat year over year by the 2025.

[David Schwarzbach, CFO at Yelp]

In the second quarter, we reduced stock based compensation expense as a percentage of revenue by two percentage points year over year to 9%. We remain focused on reaching our targets of less than 8% by the end of this year and less than 6% by the 2027. We expect these efforts to stack over time, improving the quality of our adjusted EBITDA and benefiting GAAP profitability in the years to come. Our capital allocation strategy consists of three main elements: first, maintaining a healthy cash balance to fund our operations second, retaining balance sheet capacity for potential acquisitions and third, returning excess capital to shareholders through share repurchases. In the second quarter, we repurchased $65,900,000 worth of shares at an average purchase price of $35.58 per share.

[David Schwarzbach, CFO at Yelp]

As of 06/30/2025, we had $2.00 $2,000,000 remaining under our existing repurchase authorization. We plan to continue repurchasing shares through the remainder of 2025 subject to market and economic conditions. Turning to our outlook. With heightened macroeconomic uncertainties, we did not see the seasonal increase in revenue that we would typically expect in the second quarter. We anticipate that this dynamic will persist in the third quarter, with net revenue remaining approximately flat with the second quarter in the range of $365,000,000 to $370,000,000 For the full year, we are narrowing our range with net revenue now expected to be between $1,465,000,000 and $1,475,000,000 Turning to margin.

[David Schwarzbach, CFO at Yelp]

We expect expenses to increase in the second half of the year, primarily driven by cost of revenue and seasonal sales and marketing expenses. In addition, we expect our efforts to reduce SBC will act as a headwind to adjusted EBITDA as we move through the second half of the year, but will not impact net income. As a result, we expect third quarter adjusted EBITDA will be in the range of $80,000,000 to $85,000,000 For the full year, we are narrowing our range and now expect adjusted EBITDA to be between $350,000,000 and $360,000,000 In closing, Yale's second quarter results reflect the underlying profitability of our business. We continue to believe in the opportunities ahead to create shareholder value over the long term as we focus our investments in areas that we believe will drive business performance, particularly around AI. With that, operator, please open up the line for questions.

[Operator]

Your first question comes from the line of Sergio Segura with KeyBanc Capital Markets. Please go ahead.

[Sergio Segura, Vice President at KeyBanc Capital Markets]

Great. Thanks for taking the questions. I have two. So the first, I was hoping you could just walk us through the deceleration you saw in services revenue, growth this quarter. I know the category has been largely resilient to macro, so curious if anything has changed on that front.

[Sergio Segura, Vice President at KeyBanc Capital Markets]

And then the second would be on the AI search API and data licensing detail you had in the letter. I thought that was pretty interesting. Hoping you could just dive, a little bit more into the detail there, the momentum you're seeing, and how big of an opportunity you ultimately see that being. Thank you.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

Hi, Sergio. I'll take, the questions here. So we did see a degree of softness, which we attribute to macro and policy, you know, changes in volatility, obviously, consumer sentiment has been impacted with some of those things starting in April. You know, that said, budgets did increase, through the second quarter, but we didn't see them increase at the sort of traditional seasonal levels we would expect to see. So we do believe it it's gonna persist through q three, as we said, in our remarks.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

As far as, you know, what what's really under our control and and what can we do, there's a lot to be excited about. You know, we've got the rollout of Yelp assistant, which is going well. Projects going through that flow is up 400% year over year. We continue to add new entry points. There is a big pool of traffic, our logged out users that don't get the Yelp assistant experience currently.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

We do expect to bring that to life in the second half. We're really excited about that. There's the coming additional category expansion of Yelp assistant, which, you know, we expect to boost overall usage of the Yelp assistant, the stickiness of that. If you can really use it as a new interface, for Yelp at large. We think that's really exciting, and and consumers are gonna love that.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

You know, we're hard at work on that experience, and expect to deliver that in the second half. On the multilocation services side, we continue to have good progress there. We talked about in the letter, the integration of our leads API with Zapier, and that's gone well. It's made it a lot easier for multi location businesses to tap into our great leads, especially from request to quote and get out timely responses and win more business. So that's some of the the stuff that's going on in services.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

A lot to be excited about. You also mentioned AI search, and especially, with respect to our API and and how's that going. And we pointed to, you know, some some interesting stats. We have seen a lot of recent pickup with respect to our API as well as our search data licensing for that space at large. So on the API, we saw, in the last two months, our usage of that API go up 10 x.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

And so that's AI search players that are accessing our data through our API. That's really exciting to see. We do feel like it's it's super early. We're in kind of the first inning there. It does make sense, obviously, for a lot of the players that are trying to provide a general search experience with AI that they're going to need to tap into local content.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

You know, they have great general knowledge, but we all know about hallucinations and problems with the data. Of course, the local landscape is changing constantly, and you really need a trust factor. And we think that Yelp content is the perfect fit there. There's a lot of players that aren't Google that really don't have access to content without turning, to someone like like Yelp. And so we do see ourselves as a really essential ingredient in this rapidly developing space.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

And so we're starting to see some of that that traction, on our API as well as as we're onboarding, you know, search licensing partners. Our revenue, in the last few months has increased to $10,000,000 run rate, for this space as well on the licensing side. So there there's a lot to be excited about. And, again, you know, we're just a a kind of step one here. So we'll keep you posted as we make progress.

[Operator]

Your next question comes from the line of Colin Sebastian with Baird. Please go ahead.

[Zachary Witaszek, Equity Research Analyst at Baird]

Hi, this is Zach Giedeschuk on for Colin Sebastian. Thanks for taking our questions. So I guess on the restaurant side of the business, you've been calling out the pressure from the food delivery providers for a few quarters now. Has there been any change in this level of competitive headwind? And then just as a quick follow-up, how are you thinking about the ability for the Yelp assistant to open some more activity here?

[Zachary Witaszek, Equity Research Analyst at Baird]

And are there any early learnings as you expand it? Thank you.

[Jed Nachman, COO at Yelp]

Hey, Zach. This is Jed. I can take the first part of that question in terms of competitive pressure. We think the main story behind the R and O category is macro and continues to be uncertainty. Certainly in April we peak and it's continued, but we've been talking about it now for a couple of years. When you look at consumer sentiment and inflationary impacts on the consumer, it's really taken a toll on kind of the restaurant segment. And then you look at the operating costs for the operators, input costs are up, there are labor issues. And so I think the main story there is the macro and certainly at the margins we see impacts from you know, some of the competitive pressures, but, you know, largely it's a macro story.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

And Zach, I can take, your question around Yelp Assistant and, you know, does that potentially, support our our frequency categories like restaurants? I think as we go cross category, that is certainly one of the things we're gonna be looking for and one of the things we're we're hopeful for. We do think the experience is going to be very unique to be able to have a a conversation about what your needs are, to get very specific. You know, if you want a a vegan restaurant that serves organic wine, that's the type of thing that you can talk to the assistant about and get straight to the result. So we are really excited to bring that type of experience to consumers.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

We'll think it'll be industry leading. You know, there's a lot of folks working on it internally right now as well. I think there's also, you know, the off Yelp side of it. So when you think about wrapping, you know, the Yelp assistant functionality in an API, obviously, there's emerging more general AI search players, and we do think they're in need of content and experiences like this. And we already, you know, do see pickup on our API from players in the space that are using our content.

[Jeremy Stoppelman, Co-Founder, CEO & Director at Yelp]

So we do see an opportunity there as well to get our great content, especially within restaurants and other high frequency categories in front of consumers with these new emergent players that are getting a lot of traction on the general search side.

[Operator]

There are no further questions at this time. Ladies and gentlemen, this concludes today's call. Thank you all for joining, and you may now

Participants

Executives

• Kate Krieger, Director - IR
• Jeremy Stoppelman, Co-Founder, CEO & Director
• David Schwarzbach, CFO
• Jed Nachman, COO

Analysts

• Sergio Segura, Vice President at KeyBanc Capital Markets
• Zachary Witaszek, Equity Research Analyst at Baird