Mike Hsu
Chairman and Chief Executive Officer at Kimberly-Clark
Okay. Yeah, great question, Anna. Core to our business, I'd say a couple of things. First of all, on market share, I'm confident that our market share performance this year is going to improve from last year. Definitely I was not happy with our performance on share last year. For perspective, on a weighted basis, which we use as an internal metric, we don't talk about as much publicly, but on a weighted basis, we are down globally about 40 bps, okay? So not falling off a cliff, but not what we want. So we want to be growing weighted share as well.
On a cohort basis, which is the one we usually talk to you all about, we are up or even in just under 40%, so that's below our goal of 50% or more, of which I'd say we were jumping over that bar back in 2020-2021. So I think we are where we are today. We're going to build from here. I'd say a couple of things. All that said, probably the biggest challenge has been for us in North America related to the supply constraints that I just talked about. I did want to note, we've had strong gains and really, really strong market positions in most of our largest markets. Just for reference, in South Korea, which is our second largest business, we're up probably about 20 share points over the last five years. And in Australia and New Zealand, we're up somewhere between 10 and 15 share points over the last five years. Andrex in the quarter, which is our fifth largest business, was up over 300 bps on share just in the quarter.
So we feel very good. And one more on China. I think we're approaching almost 300 bps again on Huggies in the quarter. So I think we feel very good about our gains in our largest markets. The exception has been North America where we have underperformed, but that is improving. A lot of that, I think, was just what I discussed with Jason. We had some severe supply constraints where we weren't able to run our brand plans in the way that we wanted to run last year. We saw solid improvement in Q4. We were up or even in six of eight categories and sequentially improved in five of eight. And so we feel pretty good about our trajectory.
As I said just a while ago, our commercial execution capability has never been better, and we're going to gain share by bringing the right innovations, which our customers are excited about, executing well, and bringing sustainable cost advantage to our business. You mentioned private label. On that note, I would recognize that, yeah, we have seen an uptick in private label in the past quarter or two. I think if you look at the scanner data, I think it was up or even in seven of eight categories. I'd say on private label, we are very, very committed to having a superior value proposition in every price tier that we're in. So versus 2019, if you look on a longer perspective, private label is down a bit and the premium segment is up significantly. And even today, the premium segment continues to grow. So it is clear that the value tier has picked up a bit and our shares were impacted in the second and third quarter, although I would say more from our supply constraints than private label trading. We compete with private label. We're cognizant of that. Our approach, Anna, is to bring the right set of innovations, which we are accelerating and have been accelerating, and our customers are very supportive of it.
There are a couple of categories where we have a little more value offering. SCOTT 1000 is a great value brand, but I think it competes very well in its tier and is really, really accepted by consumers. And so again, we're cognizant that private label is out there and that in uncertain or tough economic conditions, value becomes much more important to the consumer. And we're committed to having a great value proposition at every tier.
