Patrick Kaltenbach
Chief Executive Officer at Mettler-Toledo International
Thanks Shawn. Let me start with some comments on our operating businesses, starting with lab. As we had expected, demand trends across most of our lab customers remained weak in the fourth quarter, especially Pharma and biopharma. Sales declined across most product categories and we continue to see soft demand across all geographies, especially in China. While market conditions have been weaker, we continue to focus on the things we can control, which includes bringing new innovations to market, enhancing our sales and marketing programs, and expanding our service offering and capacity.
This past year saw the launch of many exciting new and upgraded products. We are excited about our innovation pipeline and we believe organizations that maintain their growth investments during market downturns will emerge even stronger during recovery periods. Our investments have had a particular emphasis on supporting our customers needs for laboratory automation and data integrity requirements, which we are confident will be a significant driver of continued market share gains going forward, and we are excited to share with you additional developments over the coming month.
Switching to our industrial business. Sales for the quarter were in line with our previous guidance despite the headwind from delays of our European logistics hub. Core industrial demand in the Americas and in Europe has been relatively resilient this past year despite declines in purchasing manager indexes. We continue to see solid interest from customers looking for our advanced automation solutions and we expect to benefit from customer investments in onshoring and nearshoring over the coming year.
Regarding our product inspection business, we have seen weak food manufacturing, customer demand in Europe and soft demand in the Americas. We continue to target faster growing segments and have a focus on engaging new customers with a refreshed portfolio of innovative solutions. Lastly, food retail's results were very strong excluding the negative impact from our European logistics hub. We had solid performance for the year due to strong project activity, particularly in the Americas.
Now, let me make some additional comments by geography. Sales in Europe excluding the estimated impact from our European logistics hub, delays were softer than we had expected following resilient performance for much of the year. As mentioned earlier, weak demand from European food manufacturing customers weighed on our product inspection business. Additionally, we also saw softer than expected demand from our lab and core industrial customers in the quarter. We remain cautious on the outlook for Europe due to low PMI readings in the region, the continuing war in the Ukraine, and the potential for additional impacts for the economy from the conflict in the Middle East. Turning now to the Americas, our results for the quarter, excluding estimated logistic headwinds, were slightly better than we had expected due to steady core industrial demand and robust food retail growth. Going forward, we are well positioned to capture increased demand from emerging growth industries and onshore activities.
Finally, Asia and Rest of the world results were slightly better than we had expected as our core industrial sales declines in China were less than we had anticipated. Pharma and biopharma demand in China has remained very weak and we continue to expect reduced demand for the first half of the year. Our team is doing an excellent job adjusting to the current market conditions. We are confident in the long term growth opportunity for our business in the region. That concludes my comments on the fourth quarter results.
Now I'd like to share with you some deeper insights on the next wave of sales and marketing initiatives we have introduced to our Spinnaker program and a few examples of enhancements that are on the way. To start and as a reminder, the significant diversity of our business and the fragmented customer base means we need to set a set of sophisticated tools, analytics and processes to identify, prioritize, and pursue the most attractive and profitable growth opportunities for our sales teams, with a specific focus on new customer opportunities and cross selling opportunities within our existing customers.
Spinnaker is our global excellence program in sales, service and marketing that enables us to drive sales growth and gain market share. Continuous improvement is an important part of our strategy and culture and it is very much at the heart of our Spinnaker program. We constantly enhance and refine our initiatives, releasing new waves of enhancements to the program periodically that builds on previous waves of initiatives, reinforcing our strong foundation and increasing our competitive advantages. We are currently launching the sixth wave of Spinnaker which is focused on leveraging new possibilities offered by digitalization of processes and further enhancing the customer experience.
I'd like to share with you some tangible examples of the initiatives we have on the way. Starting with our digitalization efforts this year, we are making multiple improvements to our Top K [phonetic] Salesforce guidance programs. As a reminder, in addition to generating sales leads through our various marketing activities, our Top K program provides our field teams with tailored and actionable investment alerts about specific sales opportunities that are generated by proprietary data analytics and deep learning software solutions, leveraging external data sources and our own internal databases. These sales opportunity alerts are created fully automatically, qualified, and are fed into our CRM. In addition to expanding our Top K program to more areas of our business, this next wave of Spinnaker features a significant expansion of data sources to feed our big data warehouse, enabling Spinnaker to provide intelligent prioritization of target sites for our field sales teams.
This also enables real-time smart profile reports to ensure timely follow up and the most accurate background on potential customers, including data on their digital engagements with us. Other improvements include expanded capabilities to optimize and prioritize our marketing activities, including campaigns for replacing aging equipment across our installed base. This wave of Spinnaker also features additional big data capabilities to support our sales team cross selling efforts. With each of our product categories having their own dedicated sales specialists cross selling is a very important growth opportunity for us because leads generated by colleagues in other product areas have high conversion rates.
Today, our cross selling penetration system customers is still rather low, but big data analytics across our CRM and various processes is helping us unlock sales leads across our businesses, including from our service teams, and Spinnaker is an excellent tool to help provide additional transparency on these sales opportunities. Now, from a customer perspective, we are also advancing several important enhancements to Spinnaker to improve our customer experience. We have previously focused on increasing our digital connectivity with our customers. However, we now see additional opportunities to provide advanced platforms that will create impactful experiences that further strengthen our customer relationship and overall value proposition.
Examples include offering customers the ability to gain deep insights across their install base of Mettler-Toledo instruments, be it access to calibration certificates or known last service dates or contract coverage or renewal agreements. We have also enhanced our integrations into customer systems to streamline the entire procure to pay process by offering various levels on types of integration from punch out to order and invoice integration we aim to increase productivity and drive process efficiencies for our customers. We already received about 40% of our product orders, mainly consumables and less complex products, through digital interfaces today providing a seamless and efficient buying experience for our customers. Our customer portal allows customers to browse personalized product catalogs, review real time inventory levels, and manage orders all in one place.
Our end-to-end order management systems include efficient tracking and management of both online and offline orders and includes an intuitive product selection and configuration process. For less complex products that do not require support from our specialists customers can easily find specific products and use our smart configuration tool to simplify their ordering. One element of the next wave for Spinnaker includes improving the order process by leveraging new technologies to facilitate assisted experience with a Mettler-Toledo expert. This includes enhanced chat functionality, click to book a meeting with a Toledo sales representative, or digital sales rooms that automatically guides customers through the product selection process and provide them all the information they need at any time to make an informed decision.
For more complex solutions in addition to providing onsite demonstrations of our instruments, we also provide virtual demonstrations to customers that are very effective. As part of our continuous improvement, we have revamped the studio setups of our virtual demos, making it more efficient and focused, significantly reducing preparation time by curating a series of demonstration menus based on customers most frequently asked questions. This helps to deliver a comprehensive demo that addresses customers questions in a very concise way.
Customers have already reported an enhanced experience, gaining a deeper, more intuitive understanding of our instruments and our representatives find it easier to showcase our product features, and it makes technical details more accessible about what you already do for our service teams. This has proven to be a very effective source of opportunities for process improvements, and we expect improved results with our expanded program. So I hope these few examples give you a flavor for the much broader set of new initiatives that are underway with our new Spinnaker program.
We believe they will continue to expand our sales and marketing lead over our competition, and ensure our teams are spending their time with the most attractive opportunities and optimize our win rates while further strengthening our customer relationship. So that is the conclusion of our prepared remarks. Operator, I'd like now to open the line for questions.