Chris Wellborn
President, Chief Operating Officer, Director & President-Global Ceramic at Mohawk Industries
Thank you, Jim. In our Global Ceramic segment, industry volume remains low, which is compressing prices and margins. All of our geographies are experiencing similar competitive conditions and the industry pass through declining energy costs. We are managing our production to align with demand and have significantly reduced inventory throughout the year. To enhance our mix, we are introducing stylized products in large and small sizes to each market. To contain costs, we have increased productivity, reduced overhead and implemented alternative formulation.
In the US, we are expanding our distribution through our local service centers and offering new collections with premium Italian styling to improve our product mix. We're expanding our quartz countertop business with innovative new introductions and increasing our participation in the retail kitchen, bath and DIY channel.
We've integrated Vitromex in Mexico and Elizabeth in Brazil and are enhancing our sales, marketing and operational strategy. In both countries, demand significantly declined last year, due to rising interest rates and slowing economic conditions which reduced our results.Combined with our legacy businesses, these acquisitions give us leading positions in Brazil and Mexico. In Europe, gas prices have continued to decline and are improving our competitive position.
We are optimizing our recent expansion of Premium Porcelain Slabs in Italy to meet growing demand in both the Residential and Commercial channels. In our Flooring Rest of World business, our improved results in the quarter were driven by lower input costs and productivity gains, offsetting pricing pressure and foreign exchange.The European building product category remains under stress with consumers remaining cautious and retailers reducing their inventory levels. We are investing in new products for 2024, while implementing tight cost control.
We are reenergizing our flagship Quick-Step brand with interactive displays. We are completing the transition to rigid LVT, and we have decommissioned our residential flexible line.As material and energy cost decline, we reduced prices across our product categories in response to the competitive market. In Insulation, we have recently experienced material increases and are raising our prices accordingly.
Our Wood Panels performance has declined during the year from typically high pricing to a more competitive environment with excess capacity. We continue to implement restructuring actions and enhance our smaller bolt-on acquisitions in insulation, MDF boards, sheet vinyl and mezzanine flooring.
In Flooring North America, fourth quarter profitability improved significantly over last year with benefits from decreased input costs, restructuring and productivity gains. Reduced market volumes led to low industry utilization rate, and aggressive competition in the marketplace.
We are continuing to invest in sales and marketing initiatives to expand our distribution and improve our long-term growth. To enhance our business, we are making capital investments to increase our differentiated features and lower our manufacturing costs.
In each product category, we are introducing innovative new collections, which are being well accepted. We have already begun installing our new Displays with retailers around the country to accelerate the sales of these product launches.We have created the next generation of LVT with our solid set Premier collection, featuring new technology that enhances Visuals with Higher Definition, Color and Texture.
We have also introduced a new flooring category called PureTech, which is PVC-free. It is an alternative to LVT made from a renewable polymer core that is waterproof and made with 70% recycled content.The commercial channel outperformed our expectations, led by the hospitality sector. We are leveraging our customer relationships to expand our needle punch flooring and trim acquisitions.
With that, I'll return the call to Jeff, for his closing remarks.