Mark J. Costa
Chairman and Chief Executive Officer at Eastman Chemical
Yeah, it's a great question. One, we're very focused on and we are very excited to be at this stage we're at right now. As we said in our comments, we're at the point where we're been starting up the facility, complete all the commissioning, introducing feedstock. And that will start to be processed in the front-end of the plan, takes a little bit of time to do that to get the system properly charged and then it starts going through the plant.
So we feel that we're in good shape to be on-spec here soon with material and recognizing revenue, and getting that process going and serving our customers who are very eager to get product from us. And when I say soon, I mean sort of days or weeks and where we sit right now. So we feel like we're on track with starting up the plant and serving customer demand relative to that $75 million.
Now as you talk about the plant side of this, you don't go from the plants producing on-spec material, the full ramped-up, it's overnight. It takes a few months to line out the facility, optimize its operations and make sure that everything is working properly as you scale it up. And so we'll be doing that and ramping up the production. But the way this plant works and the way we can get the recycled content out, we should be able to start getting revenue relatively soon.
When it comes to the demand side of things -- and by the cost structure will out over over time. Right now we're still that pre-production phase. Expenses are a bit higher than when you just are pulling their operating resources back to sort of steady state. So, front-end of this from a cost point-of-view is a little loaded as you would expect.
The demand side I'd say is actually quite good. So it's different than most plants in this situation is, we didn't start selling recycled content when the plant starts. We started it over a year ago. We have a technology called Glycolysis. It's a bridging technology where we can use our existing assets. You can use sort of clean, clear bottles, which is what you have to have with glycolysis to then make recycled content. So long-term it's not a great strategy because it's very-high cost to buy those clean bottles. And it's not a very efficient process and using your existing assets.
But what it did allow us to do is supply recycled content polymer to a number of brands. In fact, the brands that you can see on that slide in the presentation we provided have already been selling our recycled content from that technology into the marketplace. So we're not trying to ramp them up, they're already ready to go in the market and very anxious to get material from us to sort of accelerate volume build into this year. So that really helps us both know that we can get the price premiums we want to support our economics as well as we have a number of customers that are going to sort of by the moment we have product coming out of the plant.
And then there are a bunch of other brands we've been working on that we just didn't have the capacity to serve last year that are also very interested in the product, and so we'll be qualifying them and ramping them up. So what you have is a situation where the ramp up will start to help Q2 relative to Q1, but really sort of make a big difference in the second-half relative to the first-half of where you see this incremental EBITDA.
The last point I would mention is on the cost side. Normally when you build a big specialty plant, you have a huge headwind in operating costs as you start up, and we certainly have operating costs for this plant, but they are really sort of offset by the pre-production expenses last year and the higher cost of this like glycolysis process I just mentioned. So the costs are relatively neutral. And so that helps the revenue be flow pretty fast to EBITDA through that sort of year-over-year sort of steady cost structure, if you will.
So that's sort of the sort key components of it. We're very focused on just keeping the process going right now. And as I said earlier, it's just a tremendous example of teamwork out there who are doing this through winter weather and freezing conditions, etc., to get this point running.